Voiced by: Miyuki Sawashiro
Debuting in episode 39 the first series as a baby Jewelpet born through Raku Majo's magic, she's a genius child who has the Super Crystal Class ranking, which means that her magic is always powerful and successful.
In Twinkle, Labra is introduced in episode 3 spying on the classes of the Magic Academy and pranking its students. She wishes for her own human partner, but everybody she asked turned her down. She's incapable of using magic, although she releases a great deal of power when placed under stress. Because of this, Nicola accuses her of not being a Jewelpet, which drives her over the edge and makes her break Moldavite's statue. Akari then requests to be her partner and fixes the statue with her help, awakening Labra's dormant powers in the process. Labra is capable of amplifying the power of the spells cast by Ruby and Akari. She doesn't stay as often as Ruby (who acts like her big sister) in the human world.
In Sunshine, she is part of the Plum class and shares a room with Angela. She is gifted with immense power, but has too little common sense to use it wisely. She has visions of Jewelina more frequently than any other Jewelpet.
In Kira Deco, she, alongside Angela, is a patrol officer of Jewel Town. Despite her cute looks, she is a licensed police officer who can sentence anyone to jail for more than 600 years. She accepts high amounts of Deco as bail, which is how Pink and Blue escape imprisonment in jail.
In Happiness, she is one of Ruby's friends who is given a mission to make friends and run the Jewel Cafe. She works as a waitress. She has a bit of a rivalry with Rosa.
- Amplifier Jewelpet: Twinkle, where her power is to optimize the pre-existing magical capacity of her partner(s).
- Baby Talk: Since Twinkle. She couldn't talk at all in the first series.
- Bears Are Bad News: If she gets angry or upset, she will bust out her reality-warping magic, or cry supersonically at best.
- Beary Friendly: She's adorable and cuddly in a good mood.
- Berserk Button: In Twinkle, she's not very amused by people who think she's a dog.
- In Sunshine, say that she's too young to do something and magic will hit the fan.
- Betty and Veronica: A friendship variant in Happiness. She's the Veronica to Rosa's Betty.
- Breakout Character: While she is introduced late in the first series, she doesn't come into her own as a major character until Twinkle.
- The Chick
- Children Are Innocent / Kids Are Cruel: Presents both tropes, though in the first two seasons she only shows the first one. Starting with Sunshine, she becomes more driven by her own desires, which is reflected in her selfish treatment of the people around her, but most of the time she doesn't really know that she's hurting people with the things she does, just like a real baby.
- Child Mage: She's a baby, the youngest of the Jewelpets, but she has larger magical potential than any other and sometimes demonstrates reality-warping abilities that few other pets have.
- The Chosen One: One of the Wise Ones (seven people fated to save Jewel Land in its darkest hour) in Sunshine.
- Cool Crown: Wields one in the movie's climax.
- Demoted to Extra: She has consistently been a major character since breaking out in Twinkle, but is reduced to appearing in only one episode of Lady as little more than the object of an exam. Her major character status is restored in MC though.
- Friend on the Force: She's a cop in Kira Deco, and becomes an ally of the Kira Deco 5 after misundertandings are cleared up.
- Get a Hold of Yourself, Man!: In a late episode of Sunshine, she hits Angela in the face with a blowdryer when she's doubting her partnership with Shouko.
- Goo Goo Godlike: She's the youngest Jewelpet and the most powerful. She even represents Hidden Powers for Jewelina's sake.
- Great Gazoo: Possesses cosmic-grade powers and loves using them to play around.
- Heart Symbol: On her ears and hindpaws.
- Improbable Age: Sunshine; she's a toddler but is already in the last year of high school? Whoa.
- Innocent Blue Eyes: Her eyes have a blue edge to them, as in "baby blues".
- Innocently Insensitive: Much like an actual child she can say some awful, self-centered things.
- It Amused Me: She'd rather use magic to amuse herself than to do good (or bad) by others.
- Jerk with a Heart of Gold: She becomes brattier as the anime goes on, but is still firmly on the good guys' side.
- Kawaiiko: She rivals Ruby at this.
- Kid-Appeal Character: Tiny, fluffy, childlike.
- Killer Rabbit: While she is a baby and adorable, she has hardcore magical power that usually manifests in her cries (supersonic and potentially catastrophic). Jewelina says in Sunshine that her power is that of the universe, so yeah.
- Make Me Wanna Shout: Her famous screams are implied to be powered by her immense magic, and not rarely have scared enemies away.
- Meddlesome Patrolman: Kira Deco.
- Overranked Magician: She becomes an improbably high-ranked magician at Jewelina's direct service in the epilogue of Sunshine, despite still acting like a baby.
- Reality Warper: Her magic allows her to change the laws of physics as she pleases. Shown in Sunshine when she manages to turn precisely an entire classroom upside down and shift gravity upwards.
- Robe and Wizard Hat: Epilogue of Sunshine. It's a symbol of her mastery of magic. See here◊.
- Her Puroland version, also seen in episode 27 of Twinkle and episode 40 of Kira Deco.
- Star Power: Her power is that of the universe, after all. When she casts a spell, the incantation scene will usually show planets, stars and the like around her. She also has her Saturn necklace to drive the point further home.
- Tag Along Kid: Usually forms a team with Ruby, Garnet, Sapphie and Angela (add Rosa or replace everyone but Ruby with Luna and Larimar depending on the season). Despite her power, since she's a brat she hinders more often than helps though.
- Those Two Girls: Constantly seen with Angela as of Sunshine. Turns into a Power Trio with the addition of Rosa in Happiness.
- Took a Level in Jerkass: Becomes meaner with each passing season.
- Un-Sorcerer: At her introduction in Twinkle, she's incapable of casting magic, which isn't normal for a Jewelpet. It turns out that she can only unlock her powers by becoming someone's partner, and that her power of spell amplification is one that no other Jewelpet has.
- Verbal Tic: Labu~. Translated in some dubs as Gugu~.
- Vitriolic Best Buds: With Rosa.
Voiced by: Hidenobu Kiuchi
In the first series, he's awakened by Hattori in episode 7, when Diana's curse causes him to fall ill. Because of his Acrylic Class rank, his healing power is very painful to those who go through it, but Hattori is strong enough to manage. Later, he reveals that he's in search of Lapis, who he's in love with. When it turns out she's under Dian's possession, he half-heartedly joins him to be with her.
In an episode of Twinkle, Ruby dresses up as King to pass for male and to try to become Nicola's partner. King himself appeared on episode 43 as one of the judges of the Jewel Star Grand Prix.
In Sunshine, he's a small-time villain of sorts and appears alongside Brownie and Alex, who function as his lackeys.
In Kira Deco, he is a Con Man selling items made of jewels which he claims to have magical properties. Seeing Pink and Ruby feuding, he convinces Ruby to give him the Deco Stones in exchange for his items. Though at first he cares little for Ruby and Pink's relationship, Ruby's determination ends up touching his heart and he gives her some advice (masked as a 'jewel of courage') for free. However that doesn't stop him from getting arrested and giving back the Deco Stones.
In Happiness, he is the new, popular student at Jewel Academy. He becomes Red Mooned over his demeaning thoughts about Machiko's isolation and becomes a delinquent. Machiko believes he's still good at heart and draws a manga to prove it. It touches King's heart and he recovers, forming a Magic Gem.
In Magical Change, he serves as Sumire's pet dog, under the name "Monohime". He is the least popular Jewelpet in Jewel Land and his magic isn't very good. He is also one of the Jewelpets to achieve their human form.
- Because You Were Nice to Me: King becomes lonely Sumire's pet dog in MC because she was kind to him when everyone back home in Jewel Land treated him poorly.
- Butt-Monkey: King is considered in-universe the most unpopular of all Jewelpets and tends to be treated accordingly by the plot, if not the characters.
- Canine Companion: In MC, he passes himself for a regular (non-magical, non-speaking) dog owned by Sumire.
- Coat Cape: King's very manly human form wears a pink coat with the arms free from the sleeves.
- Combat Commentator: His role in Twinkle is to offer commentary on the Jewel Star Grand Prix and be an arbiter of it.
- Cool Crown
- Corrupt Corporate Executive: He owns a fruit-selling company called Donbikiya in Sunshine and is a money-grubber who's completely ruthless towards his clients.
- Dark Is Evil: Sunshine. Forced to in the first series.
- Dark Is Not Evil: Twinkle. Is in some sort of grey area in Kira Deco.
- Dogged Nice Guy: First series, to Lapis. He's very nice to her and is determined to bring her back, even when she treats him like crap.
- Era-Specific Personality: An ally in the first series, a Large Ham in Twinkle, a jerkass in Sunshine and a travelling Con Man in Kira Deco.
- Female Feline, Male Mutt: With Lapis in the first series.
- Forced into Evil: First series, for Lapis' sake, in episode 36. Gets better in episode 46.
- Gender-Blender Name: Sumire from MC calls him Momohime (Princess Peach) after a dog she used to have. It's all the funnier that she keeps calling him that in his human form.
- Healing Magic Is the Hardest: First series. He's the only known Jewelpet capable of performing healing magic. Thanks to his Acrylic rank, it's not only extremely improbable that it'll work at all, but when it actually works, the healee is forced to go through unimaginable pain.
- Heroic Sacrifice: First series. When Rinko's team loses the Jewel Game of episode 35, he lets himself get captured instead of her.
- Idiot Ball
- Interspecies Romance: First series. King's love interest is Lapis and he will do anything to get her back from Dian's clutches, to the point of being captured twice.
- Machiko is implied to be crushing on him in episode 43 of Happiness.
- Iron Butt Monkey: First series.
- Japanese Delinquents: The Red Moon turns him into an over-the-top one in episode 43 of Happiness.
- Jerkass: Sunshine, alongside Alex and Brownie.
- Jerk with a Heart of Gold: Kira Deco.
- Magic Feather: The 'jewel of courage' that he gives to Ruby in order to make peace with Pink. They mend their relationship because of their sincere apologies; the jewel was simply a placebo.
- The Medic: His role among the Jewelpets in the first series and meta, as the one who performs healing magic.
- The Millstone: In the first series, he's frequently why Dian's group loses the Jewel Games. Thing is, he's not even doing it on purpose.
- New Transfer Student: In Happiness. He transfers into Jewel Academy in episode 43 and is the focus of it.
- Odd Name Out: The one pet not named after its eyes.
- Rated M for Manly: His human form in MC is very big and rugged and not bishonen like the other male Jewelpets (he still keeps his pink colors but see below).
- Real Men Wear Pink: He IS pink, and his human form in Magical Change pegs him as one of the manlier Jewelpets.
- Sinister Shades: Sunshine.
- Snake Oil Salesman: Kira Deco. He sells such things as a tickler, a pepper flask and a mallet claiming that they have magical properties and will help mend the relationship of Pink and Ruby. All of them backfire spectacularly.
- Spanner in the Works: Helps Mikage figure out the Dark Queen's weakness by screwing with his singing to her.
- Take Me Instead: Intentionally gets himself captured by Dian to compensate for losing the Jewel Game and to spare Rinko.
- Taking the Bullet: His Heroic Sacrifice involves him diving in front of Dian's spell meant to capture Rinko.
- Token Good Teammate: Though forced to defect to Dian's side in the first series, he doesn't ever turn genuinely evil.
- Undying Loyalty / Conflicting Loyalty: First series. He is very loyal to Rinko and Lapis, so he often feels divided and hates the thought of betraying either of them. Even Diana brainwashing him worsens his conflict instead of tipping him to one side.
- Vocal Dissonance: His male-but-squeaky voice doesn't match his big, brawny, not pretty at all human self in MC.
- White Mage: First series, being a healing Jewelpet.
Voiced by: Rumi Shishido
In the first series, she's the first real villain that Rinko has to contend with, as she's the one responsible for casting the curses starting in episode 4; through them, she hopes to awaken and capture Jewelpets. In episode 19, it is revealed that she was awakened during the events of episode 2 by taking in Rinko's magic. She is technically bonded to Sage, but treats the Phantom Herb Thieves as nothing more than disposable lackeys; they follow her anyways because of her promises of a better life for them. Later, it is revealed that her purpose is to awaken her brother Dian, which she achieves in episode 33. She gets relegated to second-in-command from there on. She hates any girl who becomes too close to Dian, and her jealousy often interferes in his plans.
In Twinkle, she is Alma's partner, and they are the main villains of the season. She is very playful and enjoys cruel pranks, while boasting about how powerful she and her partner are compared to everyone else.
In Sunshine, she is a student from the Rose class and Garnet's rival. She is the idol of her class and looks down on the Plum section like nobody else. She once dated Dian and managed to get back with him after much drama involving Garnet.
She primarily functions as a gag character in Kira Deco. She wears a bald wig, never speaks, and characters keep running into her in odd situations. Late in the season, she reveals herself to have watched over the KiraDeco 5's actions and decided to take them to Smooth Land to force the group to make her laugh.
- Alpha Bitch: Sunshine.
- Adaptational Villainy: The first series.
- Antagonist: Even when she's not a downright villain, she's standing in the way of the heroes in some way.
- Ass Shove: Mechanical mole to the butt at the end of her first episode in Happiness.
- Attack of the 50-Foot Whatever: First series, episode 26.
- Bad Boss: First series, to the Phantom Herb Thieves, to the point where she puts a curse on them to obtain Jewelpets.
- Becoming the Mask: In Happiness, she encourages Sachi to participate in the sports festival because she knows Sachi is horrible at sports, and if she participates, her own school can win more easily. At some point, however, Diana genuinely starts to root for her to succeed.
- Berserk Button: Try to eat her kamaboko or, if you're Ruby, troll her in some fashion or just act like a ditz.
- Big Bad: Of the first half of the first series. When she awakens Dian, she becomes The Dragon.
- Big Brother Attraction: Seems to have it for Dian in the first series, though it's not very explicit.
- Boke and Tsukkomi Routine: Obsessed with it in Kira Deco. She reveals that all of her random, non-sequitur appearances were actually attempts to get someone to play the tsukkomi to her boke.
- Cats Are Mean: Even in the seasons where she's not a villain, she tends to be very nasty and unpleasant.
- Cat Stereotype: Black and occasionaly evil, or at least malicious.
- The Cheerleader: Happiness.
- Clingy Jealous Girl: Towards Dian in the first series.
- Curse: Her main power in the first series.
- Dark Is Evil: Practicioner of Dark Magic in the first series and Twinkle.
- Dark Is Not Evil: She's sympathetic in Twinkle and not evil at all in the other seasons (still a huge jerk, though).
- Demoted to Extra: While Diana played a major role in both the original and Twinkle, she got demoted to a rather unimportant character in Sunshine, and a background character in Kira Deco (in the latter case, she actually gets an episode late in the season which lampshades and expands on her "role").
- Disc-One Final Boss: She's the big bad for the first half of the first series and gets defeated by the heroes in ep. 26. But then episode 33 reveals that the true villain is Dian.
- Disney Death: Twinkle. Sacrifices herself to save Alma, but comes back to life later.
- Don't You Dare Pity Me!: How she reacted when she lost for the first time in the first series.
- Expy: Of Kuromi of Onegai My Melody.
- Because of how close she is to Dian in the first series, fans think of her as the C.C. of Jewelpet.
- Eye Beams: First series, episode 26.
- Faux Affably Evil: In Twinkle, she's very condescendent and mocking towards the main cast, but always keeps a happy look on her face even as she attacks them.
- Foil: Serves as Ruby's foil in the first series and Twinkle. This fell by the wayside in the other seasons, due to her reduced screentime and importance.
- They even get a Not So Different moment in Twinkle, as it's remarked that their personalities are similar in that continuity.
- For the Evulz: In Twinkle, she says that magic should be used for fun. Cue humilliation of Akari and co..
- Funny Background Event: She's frequently in the background of Kira Deco doing something odd, wearing her bald wig, and never speaking. Occasionally other characters notice her, but intentionally ignore her. She explains herself in episode 49.
- Glowing Eyes of Doom: First series, her eyes glow with a yellow color when she casts her curses.
- Gray Eyes: Made of diamonds.
- Hair Decorations: A pink bow.
- HeelFace Door-Slam: Twinkle. She's killed by Alma just as she's having a change of heart.
- HeelFace Turn: At the end of the first series, more or less when Dark Magic fully corrupts Dian.
- Incest Subtext: Her fangirling over Dian in the first series crosses the boundaries of what is normally acceptable among siblings.
- Jerkass: First series and Sunshine.
- Jerk with a Heart of Gold: Twinkle, she's a jerk to Ruby and her friends but truly cares for Alma and worries about her.
- Kansai Regional Accent: Kira Deco, although she reveals she's faking it for her comedy routines.
- Love Martyr: First series; Dian can be quite a dick to her, but she is unwaveringly loyal to him regardless of what he pulls.
- Love Redeems: Her love for Dian in the first series and Alma in Twinkle is ultimately what triggers her defection to the good guys' side.
- Love Triangle: Sunshine - she, Dian and Garnet.
- My Master, Right or Wrong: Has this philosophy in Twinkle, following her partner Alma no matter what she does.
- New Old Flame: Sunshine, to Dian.
- Paper-Thin Disguise: In Twinkle's tournament arc, the Jewelpet wearing a blue veil is blatantly her, but everyone is completely fooled and thinks her name is Jill.
- Promotion To Love Interest: In the first series, she's Dian's sister; in Twinkle they're foes with no particular feelings for each other; in Sunshine, she's his on-again off-again girlfriend.
- Red Oni: First series, to Lapis. Twinkle, to Opal.
- The Remnant: Of Dian's failed revolution.
- The Rival: To Lapis in the first series, because she thinks Lapis is stealing Dian's attention from her.
- Soft-Spoken Sadist: She speaks in a velvet-soft tone of voice, except when she's mad or chanting a spell.
- Taking the Bullet: A subversion when she gets in the way of Alma trying to attack Akari in episode 50; Alma stops herself. Played gut-wrenchingly straight when she takes on the Battest's strikes meant for Alma.
- Take Me Instead: What she says before getting hit.
- This Means War!: First series, Diana decides that Ruby is her eternal enemy when she eats her kamaboko. "I'll remember your name!"
- Trademark Favorite Food: Kamaboko in the first series.
- Tsurime Eyes: Only for the first series, probably to show how evil she is.
- Undying Loyalty: To Alma in Twinkle.
- Walking the Earth: Ending of Twinkle, searching for the Flower of Happiness with Ruby.
- With Great Power Comes Great Insanity: In episode 26 of the first series, she loses control of herself after casting a spell to become gigantic, and it takes Mint some time to stop her even with her weakness.
- Why Did It Have to Be Snakes?: Bananas in the first series, supposedly due to the trauma of the Majos somehow defeating her with bananas.
- Wig, Dress, Accent: She wears a bald head wig in Kira Deco and talks like a comedian.
Voiced by: Jun Fukuyama
Debuting in episode 33 of the first series, he's the main villain of the season. In ancient times, because he thought the humans were taking advantage of the Jewelpets' powers, he lead a rebellion against the Four Great Magicians, who put a stop to it and sealed him in an iceberg on Earth. After Diana unseals him, he decides to take revenge against those who did him wrong and to try and conquer both worlds. He corrupts eight powerful Jewelpets, the Jewel Eight, and challenges Rinko to the Jewel Games, betting the Jewelpets he corrupted against Rinko herself. He desires the Jewel Stick; however, only Rinko can make use of its power. When this doesn't go as planned, he resorts to turning into Rinko's dream Prince Charming in an attempt to seduce her.
In Twinkle, he's Leon's partner. They first met when Leon's dog died, and Dian told him to live with his head raised high and to not let its death go to waste. When the season starts, Dian's suffering from muteness, which is later explained to be caused by him having seen something he shouldn't have (specifically, Diana's creation by Alma). He gets healed after confronting what he saw again.
In Sunshine, he is in the Rose class and is a TV star. In episode 25, he noticed Garnet when she helped him mend his outfit for one of his gigs and they started dating. However, Diana, his former girlfriend, was still in love with him, and fought with Garnet over him. Garnet ended up giving up on him for Diana's sake, though he did inspire her to try harder to chase her dream of being a star. He appears a couple of times afterwards, with Diana.
In Kira Deco, Dian is part of Decoranian's Four Heavenly Kings, the highest ranking agents in the organization. He wreaks havoc in Jewel Town in episode 35, turning the denizens into cards. He nearly defeats Angela and Retsu in a card duel, only to commit the mistake of summoning Labra and Midori as his last cards, enraging Retsu and Angela, who disregard the game and attack Dian directly, breaking through his barrier and defeating him.
In Happiness, Dian is the host of a famous show about cooking vegetables, and works for Jewel Academy by providing the cafeteria with the best vegetables. The Red Moon influences him and he loses his sense of smell, which helped him with his job. With his gift gone, he falls into a depression. After the cooks discover that they committed a mistake in a dish which even Dian's numbed nose could detect, he regains his confindence and his sense of smell, and creates a Magic Gem with everyone present.
- Absurdly High-Stakes Game: His card game in Kira Deco, which he wins. But Angela and Retsu beat the crap out of him anyway.
- The Ace: Twinkle.
- Adaptational Villainy: The first series and Kira Deco.
- Affably Evil: Dian is this in Twinkle, Sunshine and Happiness.
- All Girls Want Bad Boys: Every time a love-struck pet comments on how perfect he is, expect her to mention his "arrogant attitude", "rebellious posture", or something along those lines.
- And Now You Must Marry Me: First series. Despite all his promises to Diana, he really intends to marry Rinko, as he has kinda sorta fallen for her.
- Antagonist: First series and Kira Deco.
- The Artifact: In Kira Deco, after his turn at collecting Deco Stones in episode 35, he hardly does anything more and just sort of hovers around the Dark General until his disappearance in episode 48.
- Big Bad: Becomes this in the second half of the first series, after being awakened.
- The Big Guy: Twinkle.
- Bishōnen: Not to human eyes, obviously, but Jewelpets clearly see him in this way.
- He's a real one as Andy Samael, his human form in the first series.
- Bunny-Ears Lawyer / The Comically Serious: For some reason, his evil incarnations have an obsession with kotatsus.
- Cats Are Mean: First series and Kira Deco.
- Cat Stereotype: A Maine Coon who, despite looking tough, is soft-spoken; suits his personality in Twinkle and Sunshine.
- Chuck Cunningham Syndrome: Kira Deco. He just sort of disappears in episode 48 and isn't seen anymore.
- Cute Mute: Twinkle. He gets better.
- Dark Is Evil: Practicioner of Dark Magic in the first series and Kira Deco.
- Dark Is Not Evil: Everywhere else.
- Defeat Means Friendship: First series. Rinko and co. befriend him and Diana after releasing him from the influence of Dark Magic.
- Demoted to Extra: Sunshine and Kira Deco.
- Dumb Struck: Witnessing Diana's birth in Twinkle apparently shocked him into muteness. It's implied that Diana saw him, knocked him out and caused it.
- Eldritch Abomination: Dark Dian.◊
- Evil Cannot Comprehend Good: Doesn't understand The Power of Love in the first series.
- Evil Genius: Kira Deco.
- Evil Is Hammy: He's rather low-key when he's a good guy.
- Expy: Andy Samael resembles Lelouch.
- Friendless Background: A flashback in the first series shows him glumly peeking around the corner at bonding Jewelpets.
- The Gambler: In Kira Deco. His schtick is that he always challenges his enemies to a card game.
- Glowing Eyes of Doom: First series, his eyes glow yellow when he casts his curses.
- Grim Up North: He was sealed in some place that's cold and icey in the first series.
- HeelFace Turn: He had a change of heart in Twinkle, Sunshine and Happiness since he's shown to be a good guy in these seasons.
- Hikikomori: He becomes one in Happiness after the Red Moon takes his sense of smell away.
- Honey Trap: Gender-inverted and family-friendly. The whole point of Andy Samael is seducing Rinko into doing his bidding.
- I Call It "Vera": In Kira Deco, he calls his kotatsu Angelina.
- I Have You Now, My Pretty: To Rinko, when he manages to brainwash her in episode 47.
- Go-Go Enslavement: Dresses her up in a wedding gown.
- Idol Singer / Teen Idol: Sunshine.
- Ill Boy: First series. Because he was imprisoned in a cold place for a long time, he is quite weak and has a recurring cold.
- Jerkass: First series and Kira Deco.
- Kotatsu: Evil Dian loves 'em.
- Large Ham Announcer: Happiness.
- Lovable Jock: Twinkle. As with Leon, his partner, he's more physically driven than their classmates. He wins almost all the events during the sports festival, until the Right of Main Character helps Ruby with the last one.
- Love Triangle: First series, with Rinko and Akira. Sunshine, with Garnet and Diana.
- Malcolm Xerox: First series, in his backstory.
- Meaningful Name: His human family name in the first series is Samael. In Jewish lore, Samael is an Archangel of death who is an accuser, seducer and destroyer (Andy's role in seducing Rinko and driving a wedge between her and Akira), and has been regarded as both good and evil (his first motive of wanting to free Jewelpets before corroding into wanting to dominate both worlds).
- Multicolored Hair: Gray with white details.
- My God, What Have I Done?: First series.
- Nice Job Fixing It, Villain!: In Kira Deco, he summons the cards of Midori and Labra, sure that Retsu and Angela will lose since they wouldn't attack them. Instead, Retsu and Angela become furious and attack Dian directly.
- The Nose Knows: He has a superb sense of smell in Happiness.
- Ominous Opera Cape: Wears one in the first series.
- One-Winged Angel: As Dark Dian.
- Prince Charming: Exploits the trope with his guise of Andy Samael to appeal to Rinko's most ardent desire.
- Promotion to Opening Titles: In the second version of the first series' opening.
- Real Men Cook: Happiness. He has a cooking show about vegetables.
- Red Eyes, Take Warning: Has red eyes as Andy.
- Rushed Inverted Reading: Inverted. While attending Rinko's class masquerading as a human, he smugly looks at an upside-down textbook, convinced that the human world will pose no problems for him.
- Sealed Evil in a Can: First series; Diana's motivation in the first half is releasing him.
- Significant Anagram: Andy... Well, at least phonetically, or in the Japanese alphabet spelling.Raku Majo: Andyandyandyandy... DIAAAAAN!
- The Stoic: Stoicism is the essence of his power. He has the personality in Twinkle and, to a lesser extent, Sunshine.
- Taken for Granite: One of his powers in the first series.
- Tall, Dark, and Handsome: As Andy.
- Temporary Love Interest: For Garnet in episode 25 of Sunshine. Their brief relationship went quite well, but he still loved Diana.
- Trauma-Induced Amnesia: Twinkle. He had forgotten what he had seen that made him mute. When he remembers, he regains the ability to talk.
- Tsurime Eyes: His appearance.
- Villainous Crush: On Rinko in the first series, which he refuses to acknowledge.
- Weaksauce Weakness: In the first series, make him feel warm (usually through kotatsus) and he's as inoffensive as a kitten.
- Well-Intentioned Extremist: First series. Started out wanting to free Jewelpets, but somewhere along the way forgot this motivation.
- With Great Power Comes Great Insanity: In the first series, he suffers from this in the last few episodes when his Dark Magic powers go out of control and take over him, becoming Dark Dian.
- You Have Failed Me: To Diana in episode 46 of the first series, for getting in his way one too many times. He punishes her by sending her to prison with Rinko. She doesn't hold it against him and even spends her time making sweets for him.
Voiced by: Atsushi Tamaru
He appears for the first time in the last episode of Sunshine. In this continuity, he's Mikage Shiraishi's new form which he adopted with Jewelina's help in order to get together with Ruby as a couple.
In Kira Deco, Granite is Ruby's boyfriend and lives in the neighbouring town.
In Happiness, Granite is a space traveller whose spaceship crash-lands in Jewel Land during the Red Moon's siege. Ruby and co. help him fix it.
In Lady, Granite is a fortune teller who foresees an omen in Lillian's future and warns Miura of it.
In Magical Change, he's Ruby's rival. He collapses because of an illness that warps his personality and the gang needs to find a cure to save him.
- Birds of a Feather: With Ruby in Kira Deco. It's remarked that only someone with a similar personality to hers would have what it takes to go out with her.
- Bishōnen: His human form in Magical Change is a silver-haired pretty, princely boy.
- City Guards: Kira Deco, as far as his "Yami Quest" costume suggests.
- Fortune Teller: Lady. He foreshadows Lillian's death.
- Friendly Rival: Ruby calls him her rival in Magical Change, however he's polite and pleasant to her and everyone.
- Genki Boy: Kira Deco.
- Half-Dressed Cartoon Animal: In two episodes of Kira Deco, he wears a nice suit and a prince outfit.
- High-School Sweethearts: Sunshine, as an extension of Mikage, with Ruby.
- Icy Blue Eyes: His eyes are blue even though he's Magical Black.
- King of Beasts: It's only fitting that the most important Jewelpet would date him. And that someone important is Ruby.
- Last Episode, New Character: Sunshine.
- Official Couple: With Ruby in Sunshine and Kira Deco.
- Morphic Resonance: Mikage wears white and his eyes are the same color.
- Panthera Awesome: He's a magical lion, considering his species.
- Pink Girl, Blue Boy: With Ruby. See her entry.
- Tsurime Eyes: His appearance.
- Walking Spoiler: In Sunshine. He shows up at the very very end as part of a plot twist described below.
- Was Once a Man: Mikage Shiraishi is his former identity in Sunshine.
Voiced by: Yoji Ueda
Coal debuts at the end of episode 2 of Kira Deco, working with the Decoranain, the group responsible for plunging the human world into darkness using Dark Magic, as an assassin. He is bossy, very boastful and impatient, though he tries to keep up a cool front around his allies Opal and Io. His goal is to find the Deco Stones and give them to his shrouded master while making sure the Kira Deco 5 are out of the way. He and his lackeys get beaten every episode.
In Happiness, he works various jobs in search of a Magic Gem. In episode 37, he loses all of them and becomes depressed. He finds a doll, possessed by the Red Moon, who pampers him with supportive words. He discovers that the doll belongs to a little girl named Yumika, but refuses to give her back. When the doll expresses that she misses Yumika very much, breaking away from the Red Moon, he yields and forms a Magic Gem with the girl, beginning the 3rd stage of the Jewel Box.
- Accidental Kiss: With a male-identifying Deco Stone in one episode, causing it to start a tornado that seperates everyone.
- Adaptational Villainy: Kira Deco.
- Ambiguously Gay: As Coarumi, he doesn't do anything to stop Jewelpets from fawning over him and even seems to encourage them on some occasions (as when he went to buy lingerie with Io). That said, the whole thing could just be to make his guise more convincing, hence the ambiguity.
- Ambiguous Gender Identity: When he plays "Yami Quest" and is requested to choose the gender of his character, he says "I'll play as the girl, of course". He's also at times very sincere in playing the role of Coarumi.
- Antagonist: Kira Deco.
- Artistic License Biology: Capybaras don't have stump-like limbs.
- Attractive Bent-Gender: Coarumi is regarded as extremely sexy in-universe.
- Becoming the Mask: Subverted. Coal gets dispatched by the Dark General to be in a relatively close position to the main cast so he can spy and sabotage them. In episode 10, Coal nearly becomes friends with them, however the Dark General tells him that they're just tricking him.
- Big Beautiful Woman: Coarumi's intended effect.
- Bishōnen: When he impersonates the guy Pink wants to be friends with in episode 15 just to get the Deco Stones.
- Blush Sticker: Part of his design.
- Card-Carrying Villain: Wants to "drown everything in darkness", though he does call Ruby and Pink "devilish" when he thinks they've tricked him.
- Casting a Shadow: His dark clouds.
- The Chew Toy: Kira Deco.
- The Corrupter: He convinces Opal to join the Decoranain by promising to make Ruby pay for what she did to her.
- Creepy Crossdresser: Kira Deco. Starting in episode 10, he disguises himself as Coarumi◊ to get close to the main cast, as they have realized Coal's true nature earlier in the same episode.
- Dark Is Evil: At least in Kira Deco.
- Despair Event Horizon: Falls into depression after learning of his true origins in episode 45 (he wasn't created from coal, but from tar) and decides that he needs to go someplace far away from the Decoranain.
- Disguised in Drag: Kira Deco, after revealing his affiliation to the Decoranian.
- Disney Death: He gets transformed into a diamond in Kira Deco, but was brought back to life.
- The Dragon: To the Dark General.
- Dub Name Change: Coarumi is known as Coalina in European dubs.
- Even Bad Men Love Their Papas: He loves the Dark General dearly for raising him.
- Evil Wears Black: Everything he wears or uses in Kira Deco is black, which is why Opal finds him so cool.
- Fake Boobs: Coal wears some very prominent ones as Coarumi.
- Fat Bastard
- Fate Worse than Death: Being sent to a beach resort ("Blue sky and ocean, lots of people, the sun shining... THERE IS NO SHADE!").
- Flying on a Cloud: His means of transportation in Kira Deco is a black cloud with its sides shaped like wings.
- Forehead of Doom: His eyes are settled relatively low compared to other pets, resulting in this. Occasionaly it shines even though it's covered in fur.
- Friendly Enemy: Kira Deco, especially as Coarumi.
- G.I.R.L.: Kurotenshi in "Yami Quest".
- A Glass of Chianti: Kira Deco.
- Harmless Villain: Kira Deco. He rarely manages to do any relevant damage to the heroes, and sometimes they even think he's actually helping them; Ruby calls him "our guardian angel" in an early episode.
- Heroic Sacrifice: In episode 51, he decides to sacrifice himself for the sake of his students and throws himself at the Dark General, who turns him into a lump of diamond.
- Hoist by His Own Petard: He accidentaly casts his dark clouds on himself in episode 10, needing the main cast to cheer him up and almost causing him to HeelFace Turn.
- Hollywood Tone-Deaf: Awful at karaoke.
- I Am Not Weasel: No, he's not a hippo, as some characters seem to take him for.
- I'll Never Tell You What I'm Telling You!: Reveals to Pink and Ruby that the Deco Stones and the Mirror Ball shards are the same in this way.
- In Touch with His Feminine Side
- Kevlard: The fattest-looking Jewelpet has the power of Endurance (although it's likely meant to be in the psychological sense).
- Loves My Alter Ego: Io crushes on Coarumi while disliking and distrusting Coal.
- Master of Illusion: In episode 16, he recreates Pink's city in the human world and turns into her ex-boyfriend with his powers.
- Meaningful Name: His "Yami Quest" name, Kurotenshi translates to Black Angel.
- Necktie Headband: Wears it in episode 30 of Kira Deco, in an effort to make himself seem as lame as possible to win a contest.
- Ominous Opera Cape: Sometimes in Kira Deco.
- Pale Females, Dark Males: His Kurotenshi gaming persona has a paler body than him, and her eyes are purple instead of black/violet.
- The Pawn
- Personal Raincloud: Kira Deco, inverted and weaponized. He creates dark clouds to make other people depressed.
- Pet the Dog: He's actually pretty kind to his students as Coarumi.
- Red Baron: Black Angel.
- Seldom-Seen Species: You've probably never heard of the capybara before reading this.
- Sensei-chan: Coarumi is treated with a lot of informality by her students, though she still acts more mature than the usual for this trope.
- Slasher Smile
- Slouch of Villainy: Kira Deco, likes to sit on a black couch.
- So Beautiful, It's a Curse: Coarumi goes on one of these tirades when (s)he causes strife between Opal and Io.
- Something About a Rose: He's seen holding and throwing a black rose when casting his spells.
- Stern Teacher: Plays the part in episode 6 of Kira Deco. He seems to forget what he was planning to do with this disguise, though.
- Terrible Trio: With Opal and Io in Kira Deco.
- Throw the Dog a Bone: Coal spends most of Kira Deco being humiliated by his higher ranked coworkers and the Kira Deco 5, and at some point gets his Jewel Pad turned into toilet paper. In episode 42, he actually gets a Deco Stone and is praised by the Dark General. Unfortunately for him, in the very next episode the General decides to puppy-kick him.
- Trademark Favorite Food: Fried egg on rice.
- Twinkle In The Sky: And it's black (purplish-black, whatever).
- Unsettling Gender Reveal: Poor Io.
- Verbal Tic: -yami! ('yami' means 'darkness')
- When he's feeling less villain-y, it can become "shine~", like when he makes friends with the main cast.
- Victoria's Secret Compartment: Sometimes takes stuff out from between his fake boobs.
- You Have Outlived Your Usefulness: Downplayed. Gets fired from the Decoranain in episode 43.
Voiced by: Yuka Iguchi
She debuts in Lady, where she's Lillian's partner and Ruby's rival.
In Magical Change, she's partnered with Laura Fukuouji.
- Alpha Bitch: In Lady, she loves to put down the other pets with the knowledge that her partner is the best-ranked Petit Lady.
- Anti-Villain: She's an antagonistic force in Lady, but isn't evil so much as extremely misguided. Despite plotting to expel Momona and being in cahoots with Joker, all she wants is to not be abandoned again and she genuinely cares about Lillian.
- Beauty Mark: The heart under her left eye.
- The Cracker: In Lady. She makes a habit of hacking into the school's computer system to check for things that can hinder or further her plans, and in the past inserted an illegal student, revealed to be Lillian, in the student body.
- Cynicism Catalyst: In Lady, Diana's bolting left her significantly less happy and trusting than before, not to mention it made her meaner to her rivals.
- Dark Is Not Evil: This black-themed Jewelpet can be a jerk and occasionally do some morally questionable things, but she's not really evil, just kind of a reckless woobie.
- Foil: She's a bunny Jewelpet like Ruby, and the partner to Ruby's partner's rival (Lillian and Laura are rivals to Momona and Airi respectively). While Ruby is Dumb Is Good incarnate and optimistic, Luea is more intelligent, more easily tempted by the dark side and more prone to obsess with bad things that have happened to her.
- Hair Decorations: The butterfly hairclip.
- Irony: She's the Jewelpet of Truth, but spends most of her debut season lying and concealing the truth.
- It Was a Gift: Her butterfly hairclip was a gift from Lillian in Lady.
- Jerk with a Heart of Gold: Like Diana with Alma, she's a Jewelpet who likes to put the others down but truly loves her partner (be it Lillian or Laura).
- Little Miss Snarker: Spends most of her screentime in Lady being sarcastic with Ruby and co..
- Lonely Doll Girl: She animated Diana's doll into Lillian to cope with her abandonment by the former.
- Never Be Hurt Again: She's possessive of Lillian because she doesn't want to be abandoned again like she was by Diana.
- Noblewoman's Laugh: Tends to let out haughty "oooh-ho-ho-ho" laughs. Not inappropriate considering her partners are a Proper Lady and a Rich Bitch.
- Please Don't Leave Me: In Lady, her flashbacks feature this phrase heavily. It is an indicator of her tragic past (Diana leaving her) and it underlines her resulting severe abandonment issues.
- Red Oni, Blue Oni: Blue to Ruby. She's cerebral and sophisticated.
- The Rival: To Ruby.
- Significant Birth Date: It's exactly 30 days/1 month after Ruby's.
- Tsurime Eyes: Luea has pointed eyes in her human form, suiting her arrogant character.
- Undying Loyalty: In Magical Change, because Laura took her in, Luea is completely devoted to her and does her best to help her get Sakutaro to be her big brother.
- Woobie, Destroyer of Worlds: In Lady, Diana's abandonment inspired her to join forces with Joker, become possessive and controlling of her next Petit Lady, and be ruthless to the competition.