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It's Personal with the Dragon

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It's Personal with the Dragon (trope)
Emperor who? It's all about Luke vs. Vader.

Matrix: How much are they paying you, Bennett?
Bennett: They offered me a hundred grand. You want to know something? When I found out I'd get my hands on you, I said I'd do it for nothing.

In many stories, the Big Bad and The Hero have a very direct and immediate relationship. The big bad is personally responsible for all the hero's woes, burned down his hometown, killed his father, and even kicked the hero's puppy! In those sorts of stories, there's a very clear conflict between the two and often all of the bad guy's minions are just so many obstacles the hero has to overcome.

Sometimes that dynamic gets changed up, and the hero's Arch-Enemy and most heated rivalry is not with the Big Bad himself, but rather his top enforcer. This is especially likely in stories where the Big Bad is either a Non-Action Big Bad or spends all his time being Orcus on His Throne, and thus it's his enforcers who spend all the time out terrorizing The Chosen One and their loved ones. Another scenario where this is particularly likely is if the Big Bad is an Unseen Evil or an Eldritch Abomination, but has a more human Mouth of Sauron or chief disciple who is carrying out its wishes and interacting with the heroes. A third common scenario is where the Big Bad is the Arch-Enemy of either The Mentor or a Big Good type figure, and thus that person is the one who engages with the Big Bad, while The Hero faces The Dragon, whose actions are often what kicks off the plot.

Tends to overlap with Dragon-in-Chief, and may lead to a Dragon Their Feet situation, where the hero and the dragon only settle their score after the Big Bad has already been killed or defeated. Naturally, a subtrope of both It's Personal and The Dragon. If the Big Bad is actually either a coward or a Big Bad Wannabe, then a Dragon Ascendant might off them before invoking this trope. Compare with The Heavy where a villain other than the Big Bad has the biggest villain role, and Rival Final Boss in which The Rival is also The Dragon. May lead to a Duel Boss, if both characters are sufficiently motivated. Also compare Lancer vs. Dragon when the second most prominent members of each team face each other.


Examples:

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    Anime & Manga 
  • Akame ga Kill! has an interesting situation where the title character's personal involvement with the villains is with The Dragon of The Dragon. Her little sister Kurome works for Esdeath, who in turn works for Prime Minister Honest. Akame and Esdeath only meet once or twice, while she guns for her sister every time.
  • In Arachnid, Alice is told that if she wants to destroy the nameless insect-based crime syndicate, she needs to defeat Suzume Bachi, the front man of an unknown Shadow Dictator. Later on, Alice also finds that Suzume Bachi is her Disappeared Dad who arranged for her to lose her family and turn into an assassin in the first place.
  • In Demon Slayer: Kimetsu no Yaiba, while Tanjiro has his sights set on the Big Bad Muzan Kibutsuji for destroying his peaceful life by killing almost his entire family, Tanjiro also developed a very personal grudge against Muzan's third best demon, Akaza the Upper-3 Kizuki, for being the one who killed Kyojuro Rengoku the Flame Hashira whom Tanjiro bonded with so quickly. Tanjiro vs. Akaza by the Infinite Castle arc ends up being a fight where Tanjiro reserves his ire to the fact Akaza killed Rengoku and keeps spouting his Might Makes Right ideal, unlike many other instances where Tanjiro brings up the fact demons are terrible for preying on humans in general; made more poignant with the fact Tanjiro never gets know why Akaza became such a twisted demon, the man has one of the most tragic backstories in the series by far, but Tanjiro who often feels some pity for tragic demons has none to spare for Akaza, he just couldn't know.
  • Doraemon: Nobita's Dinosaur: The film's main villain is Dolmanstein, a 22nd-Century billionaire funding the Dinosaur Hunters, but Nobita's main enemy is Dolmanstein's lead enforcer and dragon, Black Mask, who spends most of the adventure menacing Nobita and friends.
  • Fairy Tail: In the Phantom Lord arc, while Natsu is raring to go to take on Phantom Lord for starting the guild war, his ire is particularly directed not at Phantom Lord's guild master Jose Porla, who instigated the war to obtain Lucy for a job, but Gajeel Redfox, Jose's strongest fighter who trashed the Fairy Tail guild hall, beat up Team Shadow Gear and crucified them in the park to force Fairy Tail's hand, hurt Lucy after she's recaptured, and is a fellow Dragon Slayer. Ultimately, Gajeel is Natsu's final opponent for the arc while Makarov deals with Jose.
  • F-Zero: GP Legend: While Black Shadow is the Big Bad of the anime (as expected), Ryu Suzaku's main opponents are his Co-Dragons Zoda and Miss Killer. Justified, as Zoda is the one who nearly killed Ryu 150 years ago, while Miss Killer turns out to be Misaki Haruka, his brainwashed girlfriend.
  • Hunter × Hunter has a particularly dark example. After Pitou mutilated and kidnapped Kite, Gon had a Heroic BSoD, then grew a considerable hatred for the Chimera Ant when he discovered his mentor's mutilated body. This hatred horrified the main concerned when they were surprised trying to heal Komugi: defied in his expectations, Gon actually threatened to kill the poor girl if his demands are not satisfied. This led to another Heroic BSoD when Pitou had to confess that Kite can't be saved anymore, resulting in Gon's horrifying transformation.
  • In Kill la Kill, Ryuko's personal vendetta is not directly with Satsuki Kiryuin's mother Ragyo, but rather with Nui Harime, the one responsible for killing her father. Though this becomes subverted when she finds out that Ragyo is her mother and the one who orchestrated her father's death. However, this becomes double subverted since Ragyo herself is a servant of the Primordial Life Fiber.
  • The Legend of Zelda: A Link to the Past (2005): While Ganon is the one responsible for the Imprisoning War and is the mastermind behind the abduction of the Seven Maidens, Link's archenemy is Ganon's pawn Agahnim, who not only stabbed Link's uncle to death, but banished his parents to the Dark World. While Link is the purest-hearted character besides Zelda herself and sees taking out Ganon as his duty, Agahnim stands out as the one character who's earned Link's hatred.
  • Lyrical Nanoha:
    • Nanoha's conflict with Fate (and her desire to befriend her) make up the bulk of her motivation in Magical Girl Lyrical Nanoha. Her interactions with Precia, on the other hand, boil down to a single conversation over a video screen (and Precia isn't even paying attention to her at the time).
    • Nanoha faces off against Quattro in Magical Girl Lyrical Nanoha StrikerS in the finale instead of Dr. Scaglietti, the Big Bad, since she's the one who was holding Vivio hostage. Although, she does share the hero role with Fate, and Fate does have a personal conflict with Scaglietti and she's the one who ends up facing him.
  • Mobile Suit Gundam has Char Aznable, Enigmatic Minion and The Dragon to the Zabi family as Amuro Ray's longest-running and most personal nemesis. Averted in Char's Counterattack, where Char has become the Big Bad in his own right.
  • Mobile Suit Zeta Gundam: Kamille Bidan may hate Paptimus Scirocco, but his most enduring enmity is with Titans' ace Jerid Messa, who killed Kamille's mother early in the series and acts as The Dragon to Jamitov Hymem, Bask Om, and finally Scirocco.
  • In My Hero Academia, Tomura Shigaraki is the main antagonist, but his goals and ideals and pretty much his whole existence as well as what influences him are not his own, being primarily driven by All For One, whom Shigaraki is fiercely loyal to. However, all of the villainy towards Class 1-A happens by Shigaraki's hand so everyone targets him before they deal with AFO.
  • In My-Otome, while Duke Nagi is the Big Bad, Arika's primary opponent is her rival/friend of sorts Nina, who acts as Nagi's primary champion. It also helps that since Nagi is a Non-Action Big Bad, she does much of the fighting for him.
  • Naruto: Sasuke begins as the main character's rival, later becoming a Rival Turned Evil, and is manipulated by the schemes of various villains and becomes the henchman of one after another. However, no matter who the current Big Bad is or what world-breaking scheme they're pursuing, Sasuke is always Naruto's most enduring rival.
  • One Piece:
    • While Fleet Admiral Sengoku outranked Admiral Akainu during the Marineford arc, it is the latter that Luffy feels animosity toward due to his killing of his brother Ace.
    • During the Punk Hazard Arc, Trafalgar Law forms an alliance with Luffy to take down the Emperor Kaido. But while Law does have a decent amount of general disdain for Kaido, his actual personal grudge is against the Warlord Donquixote Doflamingo, who has been working for Kaido behind the Government’s back.
    • In the Whole Cake Island Arc, while Emperor Big Mom serves as the Arc Villain and is easily the most dangerous member of her organization, her second son and Sweet General Katakuri presents the most immediate danger and his relationship with Monkey D. Luffy is much more fleshed out than one between Luffy and Big Mom, due to their similar characteristics when it comes to powers, fighting style, and love for their "families". Ultimately, it is he who Luffy must defeat by the arc's end, and not Big Mom herself.
  • Parasyte: With his plan to turn the city into a feeding zone for parasites, Mayor Takeshi Hirokawa is responsible for much of the plot of the manga, but he and Shinichi/Migi never actually meet and Shinichi has nothing to do with his death, nor is he even there when it happens. The main characters have a lot more interactions with Hirokawa's men, including Tamura Reiko who is The Heavy in his organization and has a lot of Character Development, and The Dragon Gotou who personally hunt down the heroes after Hirokawa's death and provides the climactic fight of the story.
  • Sword Art Online:
    • In Sword Art Online The Movie: Ordinal Scale, Shigemura is the Big Bad, but never develops any personal relationship with Kirito. It is Eiji who instead fills this role, being Kirito's Evil Counterpart and the two of them clashing many times, with Kirito especially hating him for what he did to his friends.
    • In Alicization, PoH/Vassago becomes this to Kirito, being firmly established as one of Kirito's Arch Enemies from his time in SAO, where he was part of a Big Bad Ensemble. However, come Alicization, he now serves as Gabriel's second-in-command, yet remains the one Kirito and really all of the SAO players have the most animosity with. By contrast, Kirito lacks personal connection to Gabriel with the two of them simply being the Big Good and Big Bad as well as the most powerful threats on the field to one another.
  • Tribe Nine: Since Tenshin Otori is a Non-Action Big Bad who dies before the series is over, the heroes largely have a personal grudge against his enforcer and son (and eventual successor) Ojiro. It's especially personal in Kazuki's case, since he and Ojiro grew up together and his primary goal in the series is to save Ojiro from himself.
  • Vinland Saga:
    • The first arc has an inadvertent version: for over a decade, Thorfinn keeps up a murderous grudge against Askeladd, the leader of the viking band who killed his father Thors, having no clue that Askeladd was in fact hired to do the deed by Floki. Thorfinn only encounters Floki in passing as a young boy and again at the end of the arc and had no reason to realize that Floki was the real cause of his woes. It won't be until the Baltic Sea War arc two story arcs later that Thorfinn finds out about Floki's role in causing his father's death. Despite having become a Technical Pacifist by then Thorfinn is so furious that he is sorely tempted to break his vow not to kill. He ultimately spares Floki, despite struggling with himself over it.
    • Hild witnessed Thorfinn kill her father in a raid that wiped out her village back in the days when he worked for Askeladd. Despite knowing that Askeladd was the leader of the band and Thorfinn trying to spare her from being abused by the other Vikings in the group, Hild reserves all her anger for Thorfinn.

    Comic Books 
  • Batman: Recurring Not-So-Harmless Villain Crazy Quilt inverts this (as in, It's Personal with The Lancer): While he is a Batman villain and not a Robin villain like Blockbuster, he has a vendetta against Robin in particular for causing his blindness during one of their battles. No one ever told him that the Robin who did this got the Sidekick Graduations Stick long ago, leading to some unfortunate cases of Mistaken Identity.
  • Batwoman: In Batwoman (2017), this is Batwoman's dynamic with Knife, one of the Dragons of the Big Bad of the series.
  • Blake and Mortimer: Inverted with Olrik: He's always The Dragon to the Big Bad of the book but has a personal never-satisfied grudge against Blake and Mortimer (who, being the heroes, don't take it personally).
  • Blaze of Glory: The leader of Riley's gang recognizes Reno Jones, and throughout the series, the reader will discover they have quite a bit of reason to hate each other.
  • Cleopatra in Space: This is ultimately the relationship between Cleo and Octavian, who is, much like Darth Vader above, secretly the pawn of Anubis in his quest to destroy all life in the universe.
  • DC Meets Looney Tunes: Inverted and almost Played for Laughs in the Jonah Hex/Yosemite Sam story. One of the Ringmaster's top henchmen has it in for Jonah Hex after a past encounter where he scarred his face, and asks the other thugs to leave Hex specifically for him. However, when they meet, Hex not only has no idea who the man is but kills him almost immediately.
  • The Flash: One villain-centric issue featured Captain Cold trying to hunt down Chillblaine and kill him as revenge for murdering his sister, eventually discovering that he has become the right hand of mobster Jack "The Candyman" Monteleone. Faced with Captain Cold, and knowing that he's skilled enough to regularly keep pace with the Flash, Candyman agrees to his demands and leaves Chillblaine to fight for himself. It doesn't end well for Chillblaine.
  • The Losers: A Black Ops team is betrayed by their handler Max. Later, Roque leaves the team and becomes Max's right hand. To Clay and Pooch, Roque's betrayal is felt just as much, if not more, than what Max did to the team.
  • My Little Pony: FIENDship Is Magic: In King Sombra's issue, it's revealed that he is ultimately a servant acting to free his mother, Rabia, the ruler of the Umbrum. In the follow-up, My Little Pony: Friendship is Magic (IDW) Issue 34 to 37, Rabia takes over as the Big Bad, but the heroes still have the most interaction and focus with Sombra until his Heel–Face Turn, at which point he defeats his mother, with Sombra being the target of most of Twilight's anger.
  • Vampirella: Von Kreist always works as a henchman for someone else, whether it's another vampire lord or an Eldritch Abomination, yet he is a strong contender for Arch-Enemy to Vampi due to his depravity and has caused so much suffering to the people she knows.
  • Supergirl: In Who is Superwoman?, Supergirl has not even met General Sam Lane, even though he is plotting against her race's last survivors... but his Co-Dragons Superwoman and Reactron are personally responsible for her father's death, hence they are who she really hates.
  • X-Men: The villain Spiral acts primarily in service of her boss Mojo, but he usually stays in his own dimension while she does all the footwork for him on Earth, in addition to her own schemes on the side. This has made her a much more direct and personal enemy of the X-Men than Mojo himself.

    Fan Works 
  • Angel of the Bat III: Da Pacem Domine contains a one-sided version. Kedar's second in command, Nijah, admires Cassandra's Angel of the Bat persona, and is certain she can bring her around to her order's Utopia Justifies the Means viewpoint if given enough time. However, as Cassandra continues to reject her worldview, Nijah starts to view every rejection with more personal enmity until her admiration turns to hate.
  • Cross Ange: The Knight of Hilda: Rio is the main viewpoint character, but while his overall goal is to bring Embryo down, he has a more direct conflict with Dark throughout the story, starting from their first encounter when he fights Dark to prevent him from taking Hilda.
  • The Dark Lords of Nerima: The sequel The Dark Lords Ascendant have the big bad as a Corrupt Corporate Executive, who is also a powerful martial artist, but his right hand is a man named Zhang, who Mousse knows personally. Zhang was the son of the master who taught him the Hidden Weapons Technique, and eventually killed his father and all the other students except Mousse himself. When Mousse realizes who he is, he attacks him in a blind rage, leaving Ranma and Konatsu to separate the two of them.
  • In The Immortal Game, King Titan is the main antagonist, but has very little interaction with the heroes until near the end of the story. On the other hand, there's his lieutenant, General Esteem, who has personal grudges with two of the Mane Six — Rarity (his daughter who he physically and emotionally abused in an attempt to toughen her up) and Twilight Sparkle (whom he transformed into Nihilus at Titan's orders).
  • Lost In The Storm: While the Happy Huntresses aren't aware of it yet, Salem's right-hand woman is none other than their former friend May.
  • Marionettes: Starlight learns that Mindwipe was responsible for altering and erasing the memories of all of Teddy and Ace's friends in order to make them forget about them. This hits her especially hard after how she had Sunburst ripped away from her. She's so determined to ensure he doesn't hurt anyone else that she teams up with Discord after the Stallions in Black are defeated in order to personally hunt him down.
  • A Moth to a Flame: In this AU where Marcy is voluntarily working with Andrias and the Core, Anne and the others all understandably take her betrayal much worse than Andrias being revealed as Evil All Along.
  • In the WWE story The Return - Remixed, they have an "It's personal with The Brute", as DEAR was led by a Big Bad Duumvirate rather than a Big Bad/The Dragon combo. Kelly Kelly has it in DEAR's muscle girl, Victoria, as she was the one who sent Kelly's best friend, Eve Torres, to the hospital by power-bombing her on the exposed concrete floor. Kelly even goes so far as to declare herself the only one who gets to eliminate Victoria from the climactic battle royal.
  • In the Daredevil (2015) fanfic The Sins of the Father, Wilson Fisk hires Bullseye to kill Elektra Natchios's father after Hugo refuses to continue smuggling heroin for Fisk. Elektra is very fixated on finding both the assassin and the person who hired him, and it's clear that she has more animosity for Bullseye than she does towards Fisk. Matt, meanwhile, doesn't consider things personal between him and Bullseye until Bullseye approaches him in person and kills a member of the Enforcers in front of Matt just because he can.
    It's fun. The man's drawl bounced around in Matt's head. A week ago, it would have been difficult for him to imagine someone worse than Wilson Fisk, but it seemed there might be such a person after all. A man who saw people as prey, who found it 'fun' to toy with them, who viewed his victims like a trophy cabinet.
    Darnell wasn't a particularly upstanding citizen, but he didn't deserve to die. Matt assumed his body had been found and hoped the old woman had been able to give police more information about the shooter - if she was bright enough to connect the dots.
    The only good part of this situation was that the sniper had chosen Daredevil as his next target, and so Matt only had to worry about protecting himself - which was kind of a large concern in this particular case. He was confident of his ability to hold his own in hand-to-hand combat, even to dodge typical firearms, but this was a man who could kill from thousands of feet away, using massive, high-velocity rounds that were certain to pierce even the strongest parts of his suit.
    Still, Matt thought, he came to me. Matt didn't know the man's name or anything about him, but he knew his voice, what he smelled like, the confident way his boots echoed off the pavement. He could pick the man out of a crowd now, the man who was working to get Fisk out of jail, who had murdered Elektra's father. The man Matt wanted to destroy. He'd be lying if he said it wasn't personal. He'd be lying if he said no part of him wanted to see the man dead instead of behind bars.
  • Take a Stand: In The Broken Mirror, Dragoness has a personal vendetta against Andi for how she killed Aleks. Later on, Luna also seeks revenge on Andi for murdering Captain America.
  • In the Turning Red fic Turning Red: Secrets of the Panda, even though Xióngmāo shāshǒu is responsible for the story's main events, Mei and Xia's rivalry is firmly against one of his followers, Jason Vaugn, who has started a crusade to eliminate their family solely out of racist prejudice and paranoia.
  • The Villain's Hero: After learning that the new Hero Killer is none other than Izuku, Ochako feels that it's her responsibility to take him down. Fuyumi and Tensei also both want to take Izuku down, since he's following in the footsteps of the man who murdered both of their siblings, along with leaving Tensei paralyzed.

    Films — Animated 
  • Monsters, Inc. 1: Randall Boggs is the lifelong rival of James P. Sullivan, and shows nothing but contempt for him and his partner Mike Wazowski throughout the entire film, while his employer Henry J. Waternoose is a Well-Intentioned Extremist who believes his actions are necessary for unawareness of a better way, and expresses genuine regret over his efforts to eliminate Sully and Mike once they discover his plan and try to stop it, which doesn't happen until The Reveal very late in the movie.

    Films — Live-Action 
  • 2020 Texas Gladiators: Black One is an Evil Overlord of the sort the Rangers fight all the time. Catch Dog, on the other hand, is a former Ranger himself who was expelled for raping somebody and is also much more sadistic than his boss.
  • Bad Boys for Life: While Isabel is the Big Bad and her son Armando is The Dragon, Mike has a personal connection to Armando because not only is he her son, but also his.
  • The Bodyguard From Beijing has an example where the dragon swears vengeance on the hero (an inversion of how this trope's usually portrayed). The main villains are an unknown syndicate who wants Michelle dead, leading to the titular bodyguard John being hired as her protector. The film's dragon, a ruthless killing machine named Wong, is their lead enforcer who swears vendetta on John - because John killed Wong's unnamed younger brother in an earlier shootout.
  • In Blade Runner 2049, K's investigation to find the missing Replicant child puts him at odds with Big Bad Niander Wallace, who wants to exploit this discovery for his own ends, but K never meets Wallace and doesn't feel the need to oppose or rebel against him. Things only get personal for him when Wallace's Replicant henchwoman Luv crushes the portable emitter housing his virtual girlfriend Joi, effectively killing her.
  • At the end of Brotherhood of the Wolf, protagonist Grégoire de Fronsac (Samuel Le Bihan) personally deals with The Conspiracy's dragon Jean-François de Morangias (Vincent Cassel), who had Fronsac's Best Friend Mani killed and raped Fronsac's Love Interest Marianne de Morangias (his own sister) in a climactic duel. Meanwhile, the leader of the conspiracy, the priest Henri Sardis, flees in the woods and gets killed by wolves.
  • Luke's Dragon Patric in Children of Men develops a personal vendetta against Theo after Theo knocks his cousin off the motorbike he and Patric used during Julian's assassination, killing him.
  • Initially, the hero and dragon of City Warriors had nothing to do with each other, the hero being an ex-soldier trying to rescue his sister from a Human Trafficking ring. But then, the film's Corrupt Politician main villain who's secretly the leader of the trafficking syndicate ordered his dragon to silence everyone aware of his activities to win an upcoming election, one of them being the hero's sister who recently escaped the ring, at which point the movie turns into this trope.
  • In Commando (1985), Big Bad Arius is something of an afterthought compared to the intense rivalry of hero John Matrix and his Evil Counterpart turned Arius's Dragon Bennett. While Arius is just one more would-be dictator to Matrix, Bennet is a traitor who helped kill their former teammates and kidnapped his daughter. On Bennet's end, he hates Matrix for getting him thrown out of the military and their special forces unit back in the day while also having a twisted sense of respect, which combine to want him to prove himself better than Matrix. He outright refused payment once he learned his target would be Matrix.
  • In The Dark Knight, Batman is initially out to stop the mob and discounts the Joker (originally brought in as the mob's Psycho for Hire to dispose of Batman), but he is later forced to shift his attention towards catching the Joker instead as the disfigured madman continues murdering Gothamites and engaging in terrorism as part of the Joker's extracurricular obsession with Batman. This culminates in the Joker killing Rachel Dawes, Batman's love interest, and turning his ally Harvey Dent (who Batman had begun to hope could Clean Up the Town legally) to evil.
  • In Die Hard 1, it's a bit more like for The Dragon, it's personal with the hero. While Hans Gruber and John McClane work as excellent foils to each other, there's always at least a façade of politeness and rather general snark when they speak to or encounter each other. Because McClane killed Karl's brother, Karl is out for blood when he tries to hunt McClane down, and their encounters are much more intense, hate-filled, and generally nasty.
  • In Dungeons & Dragons (2000), to Ridley the Big Bad Evil Sorcerer Profion is just another scheming mage in The Magocracy who is looking to seize power. On the other hand, Profion's dragon Damodar is the guy who killed his best friend in front of him and has been hunting him throughout the movie, and it's Damodar that Ridley fights at the climax while Profion and the Empress clash.
  • In Dungeons & Dragons: Honor Among Thieves, while Sofina is the main antagonist, the party's personal animosity is largely with Forge himself due to his backstabbing nature in the case of his former party and tyranny.
  • In Expend4bles, while Ocelot is undoubtedly the mastermind behind the scheme, it's Rahmat who does all the heavy lifting and it becomes more personal for Christmas when Rahmat seemingly kills Barney by shooting down his plane.
  • In Fire Birds, Eric Stoller is a Psycho for Hire for the Bisante Cartel, and most of the conflict is against him. He is also the only villain to appear onscreen in the movie.
  • In Gangs of New York, Amsterdam Vallon's main quest is to kill his father's murderer, Bill Cutting, who happens to be serving as muscle for Boss Tweed.
  • G.I. Joe: The Rise of Cobra: Duke doesn't have any knowledge of James McCullen/Destro or MARS Industries before the events of the film. But after being captured by the villains, things become very personal between him and McCullen's Dragon, the Doctor, with The Reveal that he is actually Rex Lewis, his presumed deceased best friend, who now blames him for his disfigurement.
  • Jack Reacher, in both the first movie and its sequel Never Go Back
  • The Asset from Jason Bourne, who killed Bourne's father on orders from Dewey.
  • Kingdom of the Planet of the Apes: Noa has direct beef with Sylva for directly causing the deaths of both Noa's father and Raka, even having a climactic showdown with him before facing Proximus.
  • In Kingsman: The Golden Circle, Eggsy is out for Charlie's blood after learning that he's responsible for providing the locations of Kingsman bases for Poppy to blow them all up and killing his closest friends and allies. When he finally beats Charlie, he then snaps his neck in cold blood to avenge his friends.
  • This is the case of the first two Lethal Weapon movies. Especially the second movie, since it's revealed that Vorstedt, Arjen Rudd's Dragon, was the one who killed Riggs's wife long before the events of the series.
  • The Lone Ranger (2013): Tonto is the one who has real personal enmity with Cole. Reid's nemesis is Butch Cavendish, who killed his brother and ate his heart.
  • Marvel Cinematic Universe:
    • In Captain America: The Winter Soldier, the eponymous Winter Soldier is the enemy's top enforcer, taking orders directly from the man at the top. Taking down the enemy leadership is just a duty to Cap, but the conflict with the Winter Soldier becomes personal after the Soldier is revealed to be Cap's old friend Bucky Barnes.
    • In Captain America: Civil War, Tony develops a personal vendetta with the Winter Soldier for killing his parents while under HYDRA's control. Tony never even meets Vasily Karpov, the agent who ordered the hit, and Karpov is killed by Zemo before any of the heroes can encounter him.
    • Captain Marvel (2019): The Kree Supreme Intelligence is the Big Bad of the film, but Carol barely interacts with it. Instead, her more intense conflict is with Yon-Rogg, her former mentor who is directly responsible for her becoming a Kree hybrid to begin with.
  • The Mask of Zorro: As far as The Hero Alejandro is concerned Don Rafael is another greedy and thieving official in a long line of them, but he really has it in for Rafael's top enforcer, Captain Love, who killed his brother, took his head, and then put it on display.
  • In Mission: Impossible – Dead Reckoning the Big Bad is a malicious Artificial Intelligence called "The Entity". While the Entity is the brain behind the whole plan, it has to resort for a human dragon to do the physical world and interact with others. This human is Gabriel who not only serves as the direct opponent to the team, but it's also revealed that Gabriel killed Ethan Hunt's girlfriend before the former joined the Impossible Mission Force, giving Hunt a personal involvement in the mission. Gabriel also kills Hunt's ally Isla Faust in front of him during the events of the film. And, not to be outdone, come the next film, he also kills Hunt's longtime best friend Luther Stickell with a bomb while Hunt is powerless to do anything but run in the opposite direction to escape the blast radius.
  • The NeverEnding Story (1984): Gmork is the servant of the Nothing, but is the only tangible villain in the film and is after Atreyu personally and gloats to him over his actions, so Atreyu has more of a personal enmity with him.
  • In Once Upon a Time in the West, Harmonica interferes with railroad baron Mr. Morton's efforts to take Jill McBain's land, but his primary goal is to kill Morton's henchman Frank, who killed Harmonica's brother decades earlier.
  • In The Patriot (2000), General Cornwallis is the highest-ranking British officer opposing the Southern rebels, but Martin respects Cornwallis's military genius and at one point interacts quite civilly with Cornwallis while he negotiates his men's release with the General. Martin's real enemy is the vicious Colonel Tavington, the field commander of the Dragoons, who murdered one of Martin's sons, burned down his home, and, as Martin and his band become a greater threat to the British, does everything he can to make it even more personal, including burning down a church containing many of his and his family's friends and neighbors, and then killing another of his sons.
    Martin: Before this war is over, I'm going to kill you.
    Tavington: Why wait?
  • In The Phantom (1996), Xander Drax has no previous history with the Phantom, but his top enforcer Quill has fought the Phantom before, with the scars to prove it — and a belt which he stole from the current Phantom's father after stabbing him in the back.
  • In Raiders of the Lost Ark, Colonel Herman Dietrich is in charge of the quest for The Ark of the Covenant, but his advisor, Dr. Rene Belloq, is Indiana Jones' longtime nemesis. Indiana also sees Dietrich as just another Nazi among many, but Belloq as what Indy himself could have become with no moral scruples.
  • In RoboCop (1987), RoboCop considers OCP Vice-President Dick Jones to be just another criminal to detain or eliminate. However, his hatred for Jones's hitman, Clarence Boddicker, who (nearly) killed Alex Murphy before he became RoboCop, is so strong that his desire for revenge against him clashes with his programming to uphold the law, and eventually surpasses it when he rejects Boddicker's surrender.
  • In Rob Roy, The Marquess of Montrose James Graham is the highest-ranking and most powerful enemy the main character Robert Roy MacGregor has, and he is the one that fully forces Rob into action after threatening to arrest Rob because cannot pay his debt to Montrose and will not slander one of Montrose's noble rivals in exchange for the debt being forgiven. However, things are more personal with Archibald Cunningham, one of the men who serve the Marquess. Cunningham was the one who put MacGregor in impossible debt in the first place by stealing the money Montrose was lending Robert whilst it was en route, and he murdered one of Rob's clansmen and closest friends in the process. Later Cunningham would be the one tasked by the Marquess to hunt Rob down, and in the course of that pursuit would Cunningham burn down Rob's home, oversee and order the killing and harrying of much of Rob's clan, and rape Rob's wife. The big climax of the film comes down to a one-on-one sword fight between Rob and Cunningham, while Montrose watches from the sidelines, going almost entirely unpunished for his role in the whole affair.
  • In Scanners II: The New Order, the hero David Kellum has a more intense animosity with his evil psychic counterpart Peter Drak than with the scheming mastermind Commander Forrester. While David eventually decides to let Forrester live and be taken into custody to prove that he's better than him, Drak is a sadistic psychopath who gleefully murdered David's mother and dies painfully at David's hands in retribution.
  • Zig-zagged in Shanghai Grand; Madam Yiu, the dragon to the main villain Boss Fung (and a Dragon Lady to boot!) is introduced as the hero Hui Man-Keung's main nemesis when he saw her machine-gunning twenty of his friends to death as an intimidation, and much of the film's action involves Madam Yiu sending her minions after Man-Keung. But Madam Yiu's final scene have her targeting Man-keung's best friend and lancer, Ding-Lik instead, trying to have him devoured by her pet boa until Ding-Lik breaks free, resulting in a Lancer vs. Dragon when Ding-Lik causes Madam Yiu's beast to attack her before subsequently mauling her to death.
  • Soldier: Todd doesn't particularly care about Colonel Mekum, but he does have a genuine rivalry with his opposite Caine 607 for replacing him as the new soldier of the future. This feeling is mutual, as Caine hates Todd for costing him an eye and gimping his combat readiness.
  • Special Female Force: While "The President" is the Big Bad, his lieutenants Lung and Tung Yi get special enmity from the protagonists for being personally responsible for the deaths of the first Special Female Force as well as their teammate Honey.
  • Star Wars:
    • The relationship between Luke Skywalker and Darth Vader. After all, it's Vader who kills Luke's mentor, pursues him across the galaxy, cuts off his hand, and is Luke's Fallen Hero father. By comparison, there's very little going on between Luke and the Emperor other than the Emperor going for a fairly standard attempt to corrupt Luke to The Dark Side and then saying We Can Rule Together. In the initial plans for the series, the Emperor was just going to be a Puppet King while figures around him such as Vader and Tarkin played a Dragon-in-Chief sort of role.
    • Played with in the new trilogy, where it's personal between new Dragon Kylo Ren and his parents Han and Leia and uncle/former Jedi Master Luke. Then it becomes personal with Rey and Finn too when Kylo kills Han, who had been serving as their Mentor/Parental Substitute.
    • Also Played with in the prequel trilogy, though Obi-Wan and Maul only fulfill this trope during the last ten minutes of their fight thanks to Maul murdering Obi-Wan's mentor Qui-Gon Jinn. Count Dooku also quickly earns the enmity of Anakin Skywalker, both as the supposed leader of the Separatists (few know he's only the Apprentice to Sidious) and for taking his hand. And then, ironically, both Obi-Wan AND Anakin get hit by this again for each other when the Sith make their move against the Jedi, while the respective Big Bad and Big Good, Sidious and Yoda, go after one another.
  • In Teenage Mutant Ninja Turtles (2014), the Turtles and April spend most of the movie fighting against the Shedder's disciple Eric Sacks. Unlike most iterations of the franchise, their connection to Shredder is mostly indirect—as Sacks was partially responsible for helping create the Turtles and Splinter, as well as killing April's father and engineering the plan to use their mutagenic blood to create an antidote for their Poison and Cure Gambit. Meanwhile, Shredder was responsible for funding Sacks' plan from afar and only encounters the Turtles twice in the entire film.note 
  • Ironically, in the sequel Teenage Mutant Ninja Turtles: Out of the Shadows, Shredder ends up on the receiving end of this. The plot of the film has the Turtles out to stop him and the Foot Clan from acquiring all the pieces necessary to bring the Technodrome to Earth, and obviously have a more personal relationship with him thanks to the events of the first movie. They spend the majority of the film with no direct contact with the true mastermind of the plan, Krang.
  • In The Three Musketeers (1993), D'Artagnan has a personal vendetta against Cardinal Richelieu's Dragon, Rochefort, who killed D'Artagnan's father.
  • Total Recall (1990): Quaid's enmity with Richter is much more vicious than the one with his boss Cohaagen. This is because Richter's wife had to pretend to be Quaid's wife for a while so they could spy on him, and later dies at Quaid's hands. He's therefore far more willing to resort to deadly force than Cohaagen, who wants to keep Quaid alive for his plans to infiltrate the Martian resistance.
  • Transformers: Rise of the Beasts: Yes, Unicron is in the movie, but he doesn't get Big Bad status due to his peripheral role in the plot, so the aforementioned title instead goes to his minion, Scourge, who is also the leader of the Terrorcons and the planet-eating abomination's dragon. For this trope, it's because the heroes, in particular Optimus Prime, have a sheer hatred towards him for his actions (such as slaying Bumblebee despite the bot doing nothing wrong), with Primal even threatening to him that he will rip his Spark out.

    Gamebooks 
  • Night of the Necromancer: The titular Necromancer, Chancellor Unthank, is merely the pawn of the demonic Shadow King, but he's the player's sworn enemy for the entirety of the adventure; for manipulating the player hero into going on a three-year crusade, and then taking over the hero's castle and using it as a base for his necromantic activities, causing the forces of evil to plague the hero's hometown of Valsinore, having an entire village under the hero's rulership massacred as a sacrificial ritual, and then assassinating the hero upon returning causing the hero to become a revenge-seeking Revenant, before kidnapping the hero's younger sister for a deadly ritual.

    Literature 
  • Throughout The Elenium, Martel is the enemy who pops up most often and causes problems for the protagonists, although he often does so by proxy via his two henchmen. He's The Dragon, though it's not clear who he's Dragon to until near the end of the story, and in many ways, he's closer to the main character, Sparhawk, than his allies since they shared an education together. When he's finally defeated, it's a strong Alas, Poor Villain moment.
  • Gods and Warriors: The most personal and recurring enemy of the main heroes Hylas and Pirra is Telamon. He's Hylas's best friend and reluctant enemy until the climax of the second book turns them into bitter enemies, while he shares with Pirra a mutual relationship of hatred with hints of a Villainous Crush. In the pecking order of the House of Koronos, though, Telamon is the most inexperienced member of the Co-Dragons of his grandfather Koronos. Hylas gets to meet Koronos exactly once in the first half of the series, while Pirra sees him only after his death. It's Telamon who ends up being their Final Boss.
  • Gun Law at Laramie: The gunman known as W. Smith and R. Boyd at different points has little dialogue and is only a lieutenant in the outlaw gang, but as the member most closely acquainted with the men who killed Danny's father and uncles, he is the one Danny really cares about bringing to justice. Him outdrawing and wounding Danny the first time Danny tries to call him out worsens this animosity.
  • Harry Potter: Averted with Voldemort, who is the Big Bad of the series and whom Harry is dedicated to bringing down due to the destruction he's also personally caused. When Harry delves into the tragedies of the people around him, he concludes that most of them can be traced to his feet and makes a solemn and calm vow to destroy him not just out of revenge but even more to stop him from ruining any more lives. To a lesser extent and in terms of personal contact, Harry deals with Snape, who is a much more direct and immediate source of hatred only rivaled by Draco and Umbridge, much more often. And then he learns that Snape told Voldemort about the prophecy that led to his parents' murders. When Snape kills Dumbledore, Harry hates him as an extension of Voldemort's will and wishes as much to deal with him personally. Eventually, it's revealed that Snape was secretly working for Dumbledore the entire time after that revelation, so Harry buries the hatchet.
  • Holmes on the Range: In Hired Guns, the eponymous gunmen may not like Corrupt Corporate Executive Psychopathic Man Child Le May much, but they absolutely loathe his main gunman, Breck, for his killing of a few minor allies, his torture of Romo, and how he murdered Hoop's much-idolized commanding officers out of little more than racism and annoyance during the Indian Wars. When Diehl (who was present during the aftermath of said Indian Wars killing) finds out that Breck is present, he briefly holds his own companions at gunpoint out of fear that Hoop will go berserk and trigger a fight before they're ready.
  • In Frederick Forsyth's book Icon, the protagonist Jason Monk, an ex-CIA operative, has no personal grudge against the Big Bad Igor Komarov but with his right-hand man Colonel Anatoli Grishin, who had the Soviet double agents that Monk was running tortured and executed.
  • Inheritance Cycle: Eragon's mentor Brom had a long-standing feud with Morzan, King Galbatorix's right-hand man. Much of this has to do with Morzan being Brom's Evil Former Friend and fellow pupil who killed Brom's dragon in battle years ago. The feud culminated in the pursuit of Saphira's egg 15 years before the books began, which ended with Brom killing both Morzan and his dragon.
  • While Kronos is the Big Bad of Percy Jackson and the Olympians, Percy spends most of the series fighting to stop Luke from resurrecting him. The personal enmity between Percy and Luke also stems both from Luke's betrayal of Camp Half-Blood, as well as Percy's Love Interest Annabeth's apparent feelings for Luke.
  • In Rick Brant: 100 Fathoms Under, Scotty singles out (and ultimately defeats, albeit not easily) Hashimo over either of his two leaders to go singlehandedly after in the brawl due to Hashimo repeatedly landing cheap shots on him in earlier encounters and stealing his prized rifle.
  • In Teenage Wastelands Craig's nemesis is Chavayress Syvier, Tal Raquin's second-in-command. Because she killed Craig's girlfriend after Craig accidentally mortally wounded her husband in the second book, the fight is deeply personal for both of them; and neither one can rest until the other is dead.
  • In The Three Musketeers, the Musketeers thwart Cardinal Richelieu's schemes as a matter of course, but there's no personal animosity; Richelieu even arranges for D'Artagnan to get a promotion at the end of the novel in honest appreciation of his ability. Instead, D'Artagnan has a running rivalry with the Cardinal's dragon Rochefort and makes an intensely personal enemy of his agent Milady de Winter.
  • In True Grit, Mattie's whole mission is to get men to bring in Tom Chaney, the man who killed her father, even though he's only a henchman to the outlaw Ned Pepper.

    Live-Action TV 
  • This seems to be the case in Agents of S.H.I.E.L.D.. No matter who the main villain is, if Ward is involved, the agents hold nothing back. Being The Mole will do that to you.
  • Babylon 5: In the first part of season four, after having been (with varying degrees of willingness) a pawn of the Shadows for several seasons, Londo turns against them, especially as the war between the Shadows and their arch-rivals the Vorlons escalates and the Vorlons destroy entire planets solely because those planets have Shadow influence or presence on them. Being that a large number of Shadow ships are stationed on his homeworld, Londo wants to kick them out or destroy them regardless, but around the same time he finds out that the Shadow's spokesman Mr. Morden was responsible for poisoning his lover Adira, and then blamed Londo's rival Lord Refa in order to manipulate Londo and ensure his loyalty. Londo deals with the Shadows by nuking the island their ships are based on, but he captures Morden alive and gives him a much more personal punishment, which is implied to have included offscreen torture and mutilation, and eventually ends with Morden's head on a pike in the courtyard.
  • Blake's 7: Travis (The Dragon) and Blake (The Hero) hate each other because Travis killed many of Blake's followers during the previous rebellion, and Blake inflicted the injuries that led to Travis losing one hand and eye.
  • Buffy the Vampire Slayer: In Season 3, the Mayor is the Big Bad, but Buffy's animosity towards him extends only as far as her desire to stop his evil plans, and in fact he's an Affably Evil guy who doesn't really have a grudge against Buffy at all. His Dragon, the dark Slayer Faith, has a much more personal feud with Buffy as her Evil Counterpart and a former member of the Scoobies, especially after she poisons Angel, which leads a furious Buffy to attempt to outright murder her in violation of her usual rule against killing humans.
  • Daredevil (2015): In season 3, Matt continues to hate and despise Big Bad Fisk just as he has always done, but his disdain for Benjamin "Dex" Poindexter becomes equally strong after Fisk has Dex dress up in a Daredevil costume to commit crimes that tarnish Matt's reputation.
  • In the Kung Fu (1972) "Besieged" Whole Episode Flashback, the Big Bad is a warlord with a cannon who wants to destroy the Shaolin temple, but it's personal between the warlord's dragon and Caine — the dragon wants a girl that Caine is in love with.
  • Luke Cage (2016): In Season 1 although Luke definitely despises Cottonmouth and later Mariah, things are much more personal between him and Shades since they met in prison, and Shades was one of the inmates who beat him to within an inch of his life, resulting in the lifesaving experiment that gave Luke his powers. Averted in the second season, when Mariah is the Big Bad and Luke reserves all his true venom for her.
  • In Madan Senki Ryukendo, while Daimaou Grenghost is the Big Bad, Madan Fighter Ryujinou develops an intense personal vendetta against his Dragon Bloodspray Baron Bloody after learning that Bloody caused the death of his parents.
  • In Peaky Blinders, this is the case with Michael Gray and Father Hughes, who raped him as a young child.
  • In Person of Interest's fourth season, Greer and Samaritan operate behind the scenes, while Martine is the one to oppose the heroes in the field, making her relationship with the heroes more personal. This is intensified when she (apparently) kills Shaw; afterward, Root is particularly driven to kill her in revenge, succeeding in the season's penultimate episode.
  • A time-honored tradition across several iterations of Power Rangers. Usually, a high-ranking henchman is a loved one of the heroes who has been brainwashed or otherwise made evil. The motivating question becomes, "How do we both defeat them and save them?" In order:
    • Power Rangers in Space: The first and arguably the most iconic. Astronema, chief henchwoman to Dark Specter, is the Red Ranger's long-lost sister, Karone. She tries to defect once she learns the truth, but is recaptured and made into a pure-evil cyborg. She's eventually saved in the finale.
    • Power Rangers: Dino Thunder: Zeltrax is Terrence "Smitty" Smith, Dr. Oliver's old college buddy who's been nursing a grudge for years. Unlike most examples, Smitty/Zeltrax was Not Brainwashed, and there is no saving him in the end.
    • Power Rangers Mystic Force: Koragg the Knight Wolf is Leanbow, Red Ranger Nick's long-lost father. The power of fatherly love breaks the brainwashing on him and he joins the Rangers in the final arc of the season — just in time for the Master to try to turn Nick into the new Koragg.
    • Power Rangers RPM. Tenaya-7, the Token Human in Venjix's robotic army, is Black Ranger Dillon's long-lost sister. What follows is lifted beat for beat from Astronema's story in in Space: she tries to defect when she learns the truth, but is recaptured and made into a pure evil cyborg. She's eventually saved in the finale.
    • Power Rangers Beast Morphers, the Avatars are digital duplicates of Blaze (Red Ranger Devon's martial arts rival) and Roxy (Blue Ranger Ravi's romantic interest), carrying out Evox's evil plans while their physical bodies are comatose. Roxy in particular loves to mess with Ravi's head by pretending that her true personality is trying to reassert itself.
    • Power Rangers Cosmic Fury: Ollie the Blue Ranger is brainwashed by Lord Zedd in the premiere episode and spends the rest of the season either attempting to kill his friends or building a machine that turns villains into Physical Gods. They finally break Zedd's hold on him in the penultimate episode, and he becomes the 11th-Hour Ranger.
  • A common theme in Super Sentai is that the Red Sentai hero (and in some cases, another ranger) has a personal rivalry with the Big Bad's strongest general. It usually lasts for the majority of the season until close to the end where they have a final climactic duel, which ends with the red hero victorious and his rival ending up like any other Monster of the Week:
    • In Choujuu Sentai Liveman the Livemen's rivals and evil counterparts are their three former friends: Kenji, Rui and Gou (now known as Dr. Kemp, Dr. Mazenda and Dr. Obular respectively), who betrayed them and killed their other two friends before joining Volt. Zig-zagged in that the Livemen try to redeem them and save them from Great Professor Bias, who corrupted them into joining him in the first place. This works with Gou, but not with Kenji and Rui.
    • Takeru/Red Mask in Hikari Sentai Maskman had his rivalry with Prince Igam, the crown prince of the Tube Empire who wants to restore his family's honor after his sister Ial fell in love with Takeru.
    • In Denji Sentai Megaranger the Megarangers had a grudge against Doctor Hinelar, not only because he was more active than the actual Big Bad, Javius I (Who was so distant from the plot that the Megarangers didn't even knew he exists), but because he was the former colleague of their mentor, Doctor Kubota, who became the commander of Nezirejia out of grief over his daughter's death.
    • In Mahou Sentai Magiranger The Magirangers (especially Kai) have a grudge against Wolzard because he killed their mother. MagiShine also has his own rival in the form of Meemy/Raigel, a former Heavenly Saint who betrayed him and their fellow Saints and joined Infershia. After Meemy is defeated and Wolzard is revealed to have been the core Magirangers' brainwashed father, the Magirangers shift their focus towards the Big Bad, N. Ma.
    • In Mashin Sentai Kiramager the Kiramagers have a grudge against Galza, who betrayed the Crystalian kingdom and joined Yodonheim. Or so it seems, because he's revealed to have been corrupted by Emperor Yodon.
    • In Kaitou Sentai Lupinranger VS Keisatsu Sentai Patranger Zamigo Delma, who've frozen the Lupinrangers' loved ones, is the Arch-Enemy and Final Boss of the Lupinrangers' side of the story, while the Patrangers fight the Big Bad Dogranio Yaboon.
  • Tin Man (2007): While it's Queen Azkedellia more accurately, the Witch possessing her that's the true Big Bad, it's her chief henchman Zero that really managed to piss off Wyatt Cain (the titular Tin Man) by not only betraying the Tin Men, but hunting down Cain, torturing him and his family, and then imprisoning Cain in a Magitek stasis chamber with nothing to watch but an endless loop of his family's torture for years on end.
  • The Wire:
    • Deconstructed in Season 2. Police commander Stan Valchek initiates an investigation into Frank Sobotka's stevedore union because of a petty grudge. When the Major Crimes Unit discover that Sobotka is helping an international criminal organization known as The Greeks smuggle drugs (and various other things) through his dock, they intend to make a deal with Sobotka in exchange for his testimony against The Greeks. This enrages Valchek, who attempts to undermine the investigation due to his insistence that they're supposed to be focused on arresting Sobotka. The fact that Valchek is more focused on settling his personal rivalry with Sobotka than catching the far more serious criminals that Sobotka works for only serves to emphasize just how corrupt Valcheck is.
    • Although Avon Barksdale is the head of the Barksdale drug empire, most of the day-to-day running of operations is done by his right hand man, Stringer Bell, especially after Avon goes to prison for Season 2 and part of Season 3. As a result, several enemies of the Barksdale empire have a much greater beef with Stringer than they do with Avon, including Detective McNulty and Omar Little. Eventually Omar takes part in killing Stringer, with no apparent sign that he intends to go after Avon afterward.

    Music 
  • This is how The Megas's History Repeating: Red frames the Mega Man 3 storyline. While Blue centers around Dr. Light and Wily's rivalry, the non-Robot Master songs in Red mainly feature Mega Man and Proto Man's conflict and their attempts to break and redeem each other.

    Web Animation 
  • The major villains of No Evil are Charles, the Big Bad, and Amaroq, The Dragon. Most of the main cast have had antagonistic relationships with Amaroq for more than a decade: he bullied Huey before the Black Tezcatlipoca crisis, bullied most of the cast during it, until it reached the point of near-guaranteed disaster, and continued being a jerk to most of them after it until Kitty tricked him into shredding his tail and got him to leave them alone for a while. Charles, meanwhile, is a new factor, and it takes them a while to figure out who he is and what he's up to, and even then, most of the time, it's Amaroq who's out doing the dirty work.
  • Zig-zagged in Puffin Forest's Curse of Strahd series - it is very clear the party hates Big Bad Strahd Von Zarovich with passion and he gave them a lot of reasons to....but they also utterly despise his right-hand man, Rahadin, seemingly only because he keeps showing up to kick their butts.
  • The Chorus Trilogy (seasons 11-13) in Red vs. Blue has the Non-Action Big Bad of Control, aka: Malcolm Hargrove. His top Lieutenants are revealed to be Felix, and Locus (who were the respective heroes to the two sides of the civil war), causing some definite hatred from the entirety of the war-torn planet of Chorus. The two had been sabotaging peace efforts, supplying both sides with weapons, and otherwise intentionally increasing the death toll of the New Republic and the Federal Army's war for years. Felix and Tucker's and Locus and Agent Washington's ongoing philosophical disagreements in their fights only further cement that It's Personal.

    Webcomics 
  • Despite not being the actual leader of his gang, Talzo is the one who the Kirby Adventure Squad is focused on capturing in Kirby Adventure, mostly because his unseen boss prefers to stay in the shadows. Our heroes don't even become aware of his superior until towards the end of the comic, so for the longest time, they thought Talzo was the Big Bad.

    Western Animation 
  • Adventures of the Galaxy Rangers: In "Mindnet," the Queen of the Crowns hired Killbane, a renegade Supertrooper (and Shane's long-term rival) to steal the titular device from Earth. The Queen has half, the Rangers have half, but the Queen already figured the Rangers were coming and trapped them. With the Rangers on the ropes, Shane invokes this trope, challenging Killbane to a one-on-one fight with the winner taking both halves. The Queen figures she'll have both halves no matter what, so what's the harm in seeing just how good these genetically engineered super soldiers are? But the fight gives the other three Rangers time to think of an escape plan.
  • Amphibia:
    • Captain Grime controls the Toad Army which rules the frogs of Wartwood, yet his relationship with Anne and the Plantar family is almost entirely impersonal. In contrast, Anne takes on a very personal rivalry with his new 1st lieutenant Sasha Waybright, after she willingly joins up in his plans to oppress the citizens of Wartwood and later conquer Amphibia; compounded with Anne finally recognizing Sasha's Toxic Friend Influence and deciding to stand up to her. Their rivalry continues into the second season, although by that point Sasha and Grime have both become a Big Bad Duumvirate.
    • While he becomes the Big Bad during the latter half of the series, King Andrias is ultimately little more than a pawn to the true Greater-Scope Villain of the series, the Core. Since they don't know of its existence, Anne, the Plantars and their allies spend most of their time and energy trying to fight Andrias and treating him as the real threat, until they finally meet the Core, after it has taken control of Marcy's body, finally making things personal between them.
  • Batman: The Animated Series: The episode "Showdown" focuses on Jonah Hex tracking down Arkady Duval to bring him to justice, and essentially only stopping the plot of his father, Ra's al Ghul, as a side effect.
  • The Bots Master: Big Bad Paradim is generally an Orcus on His Throne, so the traditional hero-villain enmity is largely between ZZ and the right-hand evil scientist Dr. Hiss. ZZ also has more of a relationship (of the Dating Catwoman variety, though they're still serious enemies) with Hiss' Co Dragon Lady Frenzy than Paradim.
  • In Hazbin Hotel, the Extermination of Hell's Sinner population that the titular Hotel was founded to oppose was put into effect with blessing of Heaven's highest authority Sera. Despite this, Sera is relatively hands off when it comes to the Extermination, both due to having reservations about the purge despite viewing it as a neccessary evil due to an irrational fear of Sinners rising up and to avoid implicating herself out of moral cowardice. As such, Charlie's conflict is instead with the leader of the Exorcist army Adam, who is not only an unapologetic sadist in the slaughter of his own damned descendants but also goes out of his way to antagonize Charlie and the Hotel for challenging his crusade, including leading an attack on the Hotel out of spite when she exposes his hypocrisy and corruption in front of the Heavenly court, with his callous murder of Sir Pentious finally pushing Charlie to her limit.
  • In Kim Possible, while Arch-Enemy Dr. Drakken definitely has personal scores to settle with Kim for routinely foiling his plans and otherwise humiliating him, and in some episodes has schemes that revolve entirely around revenge on her (or her father, who used to be friends with him), his Dragon Shego equally has a personal rivalry with the hero as she is basically Kim's Evil Counterpart with equal fighting skills and a similar if darker personality, and Shego takes personal delight in trying to be the one who defeats her in combat.
  • In Book 2 of The Legend of Korra, this is the case between Korra and Unalaq. At first it looked like Unalaq was the Big Bad, only for it to be revealed that he is The Dragon to Vaatu, the real Big Bad and the ancient spirit of darkness. While she does acknowledge Vaatu as the true threat after learning more about her origins as the Avatar, Korra has it more personal with her Evil Uncle Unalaq because he lied to her and tried to frame her father and destroy his life. Twice. Ultimately, though, Unalaq and Vaatu merge into one enemy anyway, rendering the point somewhat moot.
  • The Legend of Vox Machina: Percy feels that It's Personal with all five of the people on his kill list, the Briarwoods and the ones who worked with them to destroy his entire family. However, it's made clear, even more than in the source material, that the one that he hates the most is his former teacher, Professor Anders. Unlike the other four, Anders had been seemingly a longtime personal and loyal friend to his family before he sold them out to the Briarwoods for his own ambitions, going so far as to personally hand Percy and his little sister Cassandra over to Ripley to be tortured when they had trusted him, above anyone else, to see the two of them to safety. Percy relays this to Anders right before he delivers the killing shot.
    Percy: We trusted you. You were our teacher. We would have done anything you asked. And you betrayed us when we needed you most. You're the face I saw when murder entered my heart!
  • Miraculous Ladybug.
    • Ladybug, Cat Noir and their allies all detest Hawk Moth and work to stop him from endangering Paris. However, since his abilities allow him to brainwash and control supervillains from afar, they spend most of the series being stuck fighting his proxies. Though their are some occasions where their conflicts with his Akumatized villains are far more personal than their fight with Hawk Moth himself; often, this will happen when the villains in question are evil even before they've been Akumatized. Notable examples include Ryuko prioritizing fighting Ikari Gozen (her Akumatized, emotionally abusive mother) over helping Ladybug orchestrate her plan to defeat her, Cat Noir outright trying to kill Darker Owl after he and Ladybug escape his Lotus-Eater Machine, and Cat Noir once again flying into a rage against Dark Cupid upon finding out that he (as Kim) mistreated Marinette in the past.
    • Then there's Lila, whom Ladybug tends to get very personal with defeating each time she is Akumatized. And even when she isn't, Marinette detests her just as much—if not more—than the masked terrorist who regularly attacks Paris with supervillains, thanks to her constant lying and threatening to destroy her life for petty reasonsand nearly succeeding at it on top of that. Though this gets zig-zagged by the fact that Marinette has no idea that Lila has become one of Hawk Moth's Co-Dragons. For that matter, neither does Lila herself. At least, not at first.
  • In The Owl House, Emperor Belos is a Greater-Scope Villain who runs a coven system and enforces the rules and the one who wants Eda Clawthorne to be captured or forced to join his coven. But the one who actually spends most of the first season antagonizing Eda directly is his right-hand, Eda's sister and rival, Lilith Clawthorne who also turns out to be the one who cursed Eda and destroyed her life when they were kids.
  • In She-Ra and the Princesses of Power, while Lord Hordak is the Big Bad (until the Greater-Scope Villain Horde Prime takes an active hand in things and become the new Big Bad in the final season), Adora has no real relationship or particular feelings about him (indeed, they barely interact through the entire run of the show), but she does have very personal relationships with both of his Dragons; her abusive adoptive mother Shadow Weaver and former best friend Catra.
  • Steven Universe: On the whole, Steven and the rest of the Crystal Gems have no relationship with the series' Big Bad Ensemble, the Diamonds; as they are a group of Non Action Big Bads who don't even know that the Gems exist. As such, they spend almost the entire series fighting with the Diamonds' underlings and/or creations; Peridot, Jasper, the Cluster, the Ruby Squad, etc. It isn't until Season 4 that Steven ever encounters any of the Diamonds personally, and another season after that until the Crystal Gems get into an actual confrontation with them.
  • Storm Hawks: The Big Bad of the series is Master Cyclonis, leader of Cyclonia. But the one Aerrow really dislikes personally is her right-hand Dark Ace, who betrayed the previous Storm Hawks team and possibly killed his father. The feeling is mutual. This trope is also inverted with Master Cyclonis herself, as she personally has a vendetta against Piper, both being top-notch crystal users who had a brief friendship. Though Cyclonis would rather see Piper join her team than kill her.
  • Transformers:
    • The Transformers: Inverted with Galvatron, whose enmity seems to be more with Autobot second-in-command Ultra Magnus than leader Rodimus Prime. This begins in the movie, as Magnus is originally named the successor of Optimus Prime (before Rodimus emerges as the true leader) and is (temporarily) destroyed by Galvatron. By their next meeting in the series, Galvatron seems to hold a grudge against Magnus's survival.
    • Transformers: Cyberverse:
      • Though she resents most of the major Decepticon villains, Windblade ends up doing this twice. In Season 1, she shares a rivalry with the Seeker commander Slipstream, the proxy for the Decepticons on Earth, and continues their grudge even after the rest of the Decepticons appear on Earth. Comes Season 2, she forms a personal vendetta against the Decepticon samurai Bludgeon after he kills Slipstream just as she was about to make peace with the Autobots and share information about Starscream's plans.
      • Inverted with Shadowstriker, who sees Bumblebee as her Arch-Enemy for saving Optimus Prime from her grasp and subsequently causing the explosion which disfigured her during their escape. For the most part though, Bumblebee doesn't share any kind of rivalry with her and fights with Shadowstriker the same as any other Decepticon.
      • During the Quintesson arc, though the titular race take over the entire planet and lock almost all Cybertronians into in a "Groundhog Day" Loop while plotting to destroy their entire universe, the Autobots and Decepticons don't have any personal vendetta against them as a whole, or their leader, the Quintesson Judge. They do, however, have a personal grudge against Starscream, who sold out his entire race to the Quintessons to save himself, ascending to become the Quintessons' newest Judge. Downplayed, though, as they only learn about Starscream's involvement with the Quintessons after the original Judge had died, leaving him as the new leader of the Quintessons' operations.
    • Transformers: EarthSpark:
      • In Season 1, the Malto family, Terrans, and Autobots alike all have personal reasons to despise the Mad Scientist Dr. Meridan, aka Mandroid; from him attempting to kill and/or dismember them in his quest to empower his cybernetic body, orchestrating Decepticon attacks to sabotage Autobot-human relations, various personal crimes against their members (namely brainwashing Grimlock and Hashtag to nearly kill their friends and family and attempting to steal Robbie and Mo's Emberstone-granted abilities), to his simple Fantastic Racism against all Cybertronians. In contrast, their relationship with Mandroid's employer, G.H.O.S.T. leader Karen Croft is nowhere near as personal.
      • And in Season 2, the Terrans naturally share a very antagonistic relationship with the Chaos Terrans Aftermath and Spitfire; particularly Spitfire, given her nature as an Evil Twin to Twitch. While they dislike him also, the same kind of relationship does not apply to Chaos Terrans' employer, Starscream.

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