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  • In Assassination Classroom, Irina lures Koro-sensei into a shed where he's bombarded by hundreds of rounds of machine gun fire courtesy her henchmen. Instead of dodging, he allows them to fire away to prove that lead bullets, unlike the anti-sensei ammo that they chose not to use, will simply dissolve on contact with his body.
  • In Delicious in Dungeon, Marcille's incredibly explosive spell does absolutely nothing to the kraken they're fighting. Turns out she just hit the wrong spot.
  • Dragon Ball uses it as a pretty frequent feature, often for The Worf Effect at the early stages in each fight to establish the strength of the latest foe.
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    • Dragon Ball:
      • In the very first chapter, Bulma shoots Goku in the face and accomplishes little more than annoying him (after hitting him into a tree with her car in the anime). Being that Goku is a Saiyan, human weapons aren't going to be of much help against him.
      • During the Red Ribbon Saga, General White, a big, husky man, gives Goku a punch directly to the gut. Goku remarks that it felt like a fly landing on him, and returns the blow with an uppercut that sends White bouncing off the ceiling.
      • Tao Pai-Pai cannot be harmed by the Kamehameha no matter how powerful it is. It just glances around his body like water. His clothes can't say the same. But after some training with Karin-sama, Goku replies in kind by catching and No Selling Taopaipai's Dodonpa with nothing but slightly-scorched hands.
      • When Goku was fighting his dead grandpa he took a flying kick to the chest and didn't even flinch.
      • Tien does this to Yamcha's first Kamehameha when they fought in the 22nd Tenkaichi Budokai. In the next tournament, he No Sells Taopaipai's cybernetically-enhanced Dodonpa. Both were done using Kiai's.
      • Goku casually blocked Krillin's Kamehameha with his hand in the same tournament, although Krillin knew the Kamehameha was useless against Goku and did it as a distraction.
      • King Piccolo did one better. He not only took a full Kamehameha, his clothes weren't even damaged.
      • Mr. Popo once ate a Kamehameha Wave fired by Goku in their first meeting. Literally, he swallows it to no effect.
      • During the 23rd Tournament, Goku takes a blast from Piccolo that completely flattens the island they were fighting on (every other character dives into a makeshift bomb shelter). Other than some burn marks, Goku was left unharmed.
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    • Dragon Ball Z
      • The fight against Vegeta and Nappa has every energy attack used against them being practically a No Sell until Goku shows up.
      • Piccolo's energy attack against Raditz did absolutely nothing, with the Saiyan mocking him over the attack's effectiveness at kicking up dust. Raditz also cancels out Goku's Kamehameha when the two team up, blocking it with his hand.
      • Any time a barrage of Ki Attacks leaves a cloud of dust/smoke obscuring the target, you can rest assured that they'll emerge completely unscathed once a convenient gust of wind blows the cloud away. At most, you'll see some Clothing Damage.
      • When Goku arrives to take on Frieza, he's fired at by death beams, attacks which have one-shot two protagonists only recently. Goku slaps it and a sustained barrage of them away like a ping pong ball.
      • Goku does a variation of it to Frieza after achieving Super Saiyan form: Frieza is getting frustrated at how Goku effortlessly dodges all of his Ki Attacks and demands he stay still so he can hit him, prompting Goku to reply "Hit me". It connects right on the kisser and Goku's head snaps back as if he took real damage, but then he raises his head and reveals the attack didn't even leave a scratch.
      • Some episodes later, Super Saiyan Trunks no-sells every single blast Cyborg Frieza shoots at him and proceeds to cut the evil emperor in half with a single slice of his sword.
      • Android 17 no sells Piccolo's hellzone grenade. The amount of buildup given to the setup for the attack, the size of the blast, and the look of concern on 18's face (for the first time ever) shows how powerful he is.
      • Tien used this deliberately: he used Shin Kikoho to keep slamming Semi-perfect Cell into the ground to buy Android 16 and 18 time enough to flee despite the Shin Kikoho slowly killing him with every blast. Even though it barely scratched the Bio-Android, it bought just enough time for the team until Goku arrived to save both Tien and Piccolo. It one of Tien's best moments before he stopped being able to even compete anymore.
      • When Cell achieved perfect status, he didn't even notice Krillin attacking him. Even when Krillin used the same Destructo Disc attack which has previously cut enemies who were vastly more powerful than Krillin (like when he cut off second-form Freeza's tail), it simply shatters when it hits Cell's neck.
      • Effectively done by Cell when hit by Vegeta's Final Flash, thanks to his regeneration ability. Cell takes the time to pretend like the attack worked by cutting off his shoulder and ruining his pride, before mocking Vegeta on his wasted attack and effortlessly growing it back.
      • Like with Krillin above, Cell doesn't move at all when he's attacked by Mr. Satan.
      • Gohan got decked across the face after he went Super Saiyan 2 and Cell revealed his full power. It did absolutely nothing.
      • All forms of Majin Buu have this thanks to his bubble gum-like body that just absorbs attacks, and his ability to reform from even a single smoke particle. Kid Buu in particular uses this to reform good as new after blowing up planets in his own face. It takes Vegetto, the most powerful character in the original run, to even tire him out with an attack.
      • A mutual example in Goku's fight with Fat Buu. First, Goku took a direct punch to the face by Fat Buu after he went Super Saiyan 3. Goku only smiled, followed by an amused Buu giving a slightly surprised Reaction Shot. Up until that point, no one was able to withstand even one of Buu's hits. Then, Goku follows it up by grabbing Buu's head tentacle and punching him in the face over a dozen times consecutively before tossing him away- which also results in Buu just smiling after with no signs of harm. Goku mentally admits in a shocked tone that he didn't hurt Buu at all.
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    • Dragon Ball Z: Cooler's Revenge: Frieza's big brother Cooler performs a variation by flying into a Kamehameha Wave like a fish swimming, and upon reaching Goku, popping out to punch him in the face.
    • Dragon Ball Z: Broly – The Legendary Super Saiyan: The titular villain Broly takes a Kamehameha Wave point-blank. The look of horror on Goku's face when Broly taunts him for it is priceless. In fact more often than not he dodges the first attack, then while going on the offensive, No Sells the second just to show that it wouldn't have worked anyway.
    • Dragon Ball Super:
      • Beerus practically does this to everyone in Dragon Ball Z: Battle of Gods, with Super Retconing Vegeta's beatdown of Beerus to show that even that had no real effect (the original did have Vegeta knock Beerus around, even if he wasn't fazed much).
      • In Dragon Ball Z: Resurrection ‘F’, Goku tells Frieza that he cannot possibly win even in his Golden form due to his rapidly dropping energy levels. Frieza retorts by punching him as hard as he can, to which Goku pushes back Frieza's fist even as it's still connected to his jaw!
      • In the same film, at one point Vegeta goes SSGSS and is fighting a tired Golden Frieza. In a desperate attempt to regain control of the fight, Golden Frieza fires dozens of energy beams at Vegeta. Vegeta keeps strolling forward with absolutely no indication of damage or notice whatsoever. It's even better when one remembers that Frieza took the same kinds of blows from him back on Namek.
      • Future Zamasu loves doing this, not because he's necessarily stronger, but because he's immortal, and cannot be permanently damaged no matter what kind of attack hits him.
      • In the Universe Tournament in Super, some of the fighters appear immune to attacks. Goku, while in his Ultra Instinct mode dodges every single attack thrown at him, Jiren doesn't avoid any attack (he's just so strong that only Ultra Instinct Goku can make him even flinch. Toppo uses his Destruction energy to nullify any attacks thrown at him. Hit uses Time-Skip to avoid getting hit and both Berserk Kale and Kefla, the Potara Fusion of Kale and Caulifla, simply either dodge or charge through attacks.
  • Literally the entire premise of Overlord (2012). The main character, Ainz, along with his dozen or so subordinates is infinitely times more powerful than even the God-tier level magic of New World, bar other high-level players who also crossed over. One notable instance is his fight with Clementine, a sadist who relished in torturing and No Selling enemies herself, yet compared to Ainz is so weak that he purposefully spends their entire fight severely handicapping his powers. Once he decides he's done playing around with her, he considers her so worthless that, rather than using magic to kill her, simply gives her a giant bearhug until he crushes her to death.
  • In Kinnikuman, when Screwkid stabbed his 'you've failed me' boss Big the Buddo, he was so overpowered he disintegrated due to how ineffective his attack was. That's right, the villain who killed two major superheroes in one blow and gave two others a real run for their money was so weak by comparison that the recoil of hitting the guy killed him. And Budo was holding back. Budo then took finisher attacks from other heroes without flinching at all, even moves that would have defeated major villains from the previous arcs. In fact, it took THREE supreme attacks to finally defeat him.
  • Bleach
    • Ishida had a chance to fight the Espada, Szayel in Hueco Mundo - too bad that Szayel in question just happened to be immune to Quincy powers... in fact, he claimed he could make himself resistant to any powers, provided he got a chance to study them beforehand.
    • Mayuri later does the exact same thing to the Espada.
    • The villain of a filler arc had the power to negate all Shinigami powers, even the Head Captain's. Conveniently, Ichigo has Hollow powers he can use instead, making him the only one who can fight back. Nevermind that the Head Captain has amply demonstrated that he doesn't need his powers to beat you down.
    • Aizen does this a lot, even in the face of ever more powerful attacks directed his way by the heroes. For a while, his favorite phrase was "That would have worked on me before I evolved"
    • Post-Dangai Ichigo pulled Aizen's stunt on Aizen himself, brushing off his most powerful attacks like they were nothing and forcing Aizen to evolve two more times to even put a scratch on him. In fact, Ichigo got hit with this hard when Getsuga Tensho became So Last Season.
    • The Arrancar have an ability called Hierro that makes their skin extremely hard, Nnoitra possessing the strongest of all. After Chad uses an attack to critically injure a former Espada's released form, Nnoitra is completely unaffected by the same move. He later goes on to shrug off several hits from Ichigo's bankai.
    • Ulquiorra bitch slaps Benehime's (Urahara's zanpakuto) shikai ability out of the way. The same special ability that just seconds ago negated Yammy's cero. Keep in mind Urahara's abilities are captain level.
    • Charlotte's strength and speed is so great Yumichika is thrown around like a ragdoll during their fight until Charlotte activates his Finishing Move. As soon as Yumichika realizes the killer rosebush has completely isolated him from the rest of the battlefield, he promptly throws off Charlotte, activates his Cover-Blowing Superpower and curb-stomps Charlotte. Not only does he completely ignore the rosebush that's supposed to kill him, but Charlotte's strength and speed is now utterly negated the moment Yumichika stops being Willfully Weak.
    • The Quincies have Blut (Blood Guise). By making reishi flows in their blood vessels, they drastically their defensive power to the point a point blank getsuga tensho to the neck or bankai's attack doesn't leave a scratch. It can also stop bleeding or make it look like a broken neck is a casual wound.
    • When Ichigo attempts to attack Yhwach in bankai, his bankai suffers this from Haschwalth who not only one-shots Ichigo's bankai, but even breaks Tensa Zangetsu in half in the process.
    • When Rukia fights As Nodt, she claims she no longer knows fear and therefore cannot be harmed by As Nodt's powers. The reason for this is that she is able to temporarily freeze the molecules in her body at anywhere from -1 degrees to absolute zero. As a result of this, she is technically not alive, and therefore cannot feel emotion. Cue the curb-stomping.
  • One of the examples where the hero frequently benefits is in Mahou Sensei Negima!, whose protagonist regularly shrugs off attacks and abilities far beyond other characters, through dint of good power and good training. Exemplified by Jack Rakan, who at one point takes a massive chain of specialized, unique attacks dead-on, culminating in being run through on a titan-slayer lance and left pinned. He promptly removes the obstruction and stands back up smiling.
    • And then he manages to will himself back into being after being erased from existence. Twice!
    • An earlier incident had Madoka attempting to slap Kotaro after he accidentally walked in on Ako while she was changing. He blocks the slap, so she punches him in the face. His reaction is a completely deadpan "Ow."
    • A humorous interlude in which everyone is confessing their worries and Makie's only problem is that she can't think of any worries turns out to foreshadow her being completely unaffected by "Poyo"'s Lotus-Eater Machine artifact. The funny part about that is the other character who no-sells the same spell: the resident complainer Chisame.
    • Also Asuna's trademarked and absolutely broken innate Magic Cancel. As in, she's immune to anything but beneficial magic, and this is especially notorious when she's walking through a gigantic Great Magic mine and canceling it around her as she goes.
  • In Fist of the North Star, Souther was able to literally laugh off Kenshiro's pressure point moves during their first fight and sent poor Ken face-down onto the pavement with X-shaped face lacerations from his attacks directly afterward. The reason for this is that Souther has the medical condition dextrocardia with situs inversus totalis, a condition that reverses the positioning of all the internal organs and blood vessels in his body, and thus the same with his pressure points as well.
    • Subverted in Souther's fight with Raoh: Souther took Raoh's pressure point attack, hit back with his Nanto techniques, and then staggered back from the sheer physical power Raoh had put in his attack, at which point Souther realized that Raoh could just beat him to death. It plays a part in Souther offering to subordinate himself to Raoh for the time being, with the understanding one day they'd fight to the death, because continuing to fight would most likely end with a mutual kill but they just couldn't let the other live unless as a subordinate
  • Lyrical Nanoha:
    • After the end of the second season goes all out, Nanoha puts Raising Heart into its Excelion mode, does a super charge attack to break a barrier and fires everything she has point blank at The Book of Darkness... who just looks at her when the smoke clears with a clear sense of "Didn't I just tell you that that isn't going to work? Twit". Because she's so much stronger (and also not evil) that using harsher insults would be a waste.
    • In The Movie, the attack ended up pushing The Book of Darkness through five skyscraper sized stone pillars and pinning them against a sixth before even firing the blast, and it still did nothing.
    • The Huckebein Family mainly No Sells almost EVERYTHING thrown against them.
  • Ghost, the last Real Funeral Wreath, in Katekyō Hitman Reborn!. Try to use Dying Will Flames on him results in him just absorbing them, and physical attacks aren't any more effective.
  • In Yu Yu Hakusho's Dark Tournament finals, during the Bui vs. Hiei battle, after Hiei absorbs the power of the Dragon of the Darkness Flame, he No Sells a Meteor Move.
  • One Piece:
    • Happens whenever the ill-defined Elemental Rock–Paper–Scissors system of powers comes into play. The most famous (and satisfying) is the beginning of the fight between Luffy (made of rubber) and Eneru (made of lightning), in which Luffy takes multiple One-Hit Kill moves in a row without a hair on his head being harmed.
    • During the early parts of the East Blue saga, Luffy shrugs off blunt force with the phrase, "That won't work on me, I'm a rubberman." Over time, his enemies tend to 1) realize earlier that blunt force and guns won't work on him and switch tactics accordingly, 2) supply enough blunt force to actually hurt him, albeit less than he should be, (Shadows Asgard, Rokuougan), or 3) use Haki to get past his Devil Fruit power. However, at times, his powers work to protect him, such as when he survives human form Lucci's Shigan aimed at the neck because he is a rubber man.
    • Almost any Logia fruit user worth their salt is able to No Sell almost any attack that isn't Haki enhanced (or isn't of a element that trumps the Logia's element) by turning into their constituent element. A skilled Logia user can even No Sell attacks that are Haki enhanced by simply shapeshifting their body around it, as seen when Aokiji creates a hole in his ice body for Whitebeard's Haki-embued bisento to pass through, leaving the non-Haki wielding observes to briefly think Whitebeard had struck a fatal blow.
    • Brook is able to No Sell Ikaros Much's moisture-sucking squid spears thanks to the fact that he's a living skeleton. There's nothing to drain.
    • Since his upgrade, Brook is able to survive most physical harm (even decapitation) due to his newfound 'soul' powers. Turns out his true form is that of a spirit, and he's merely possessing his old body.
    • Buggy, one of the weakest pirates in the series, can No Sell any sword strike whether it's embedded with Haki or not. Not even Hawk-Eye can cut him. Or rather, no one can hurt him by cutting because his Chop-Chop powers mean he can break up into as many pieces as he wants. Cutting him just splits him into more pieces. Word of God also states that he's also immune to Doflamingo's Bird Cage, as he can simply split himself up and slip out.
    • Usopp is completely immune to Perona's Negative Hollow since he's already a pessimist. He is so pessimistic the Hollows fall down in despair from coming into contact with him.
    • In the "3D2Y" special, two of the villains are able to resist Boa Hancock's "Mero Mero" powers. Sebastian is blind and as such, can't see Hancock's beauty. Timeian is able to ingest extremely bitter herbal medicines to resist Hancock's powers but in the end, she gets defeated and turned to stone all the same. Luffy in the main series is also entirely immune due to being too oblivious to her stunning looks and charms.
    • Armament haki is also often used to do this - when Luffy battled Boa Marigold, she was able to effortlessly No Sell every one of Luffy's attacks during their battle. At least until he start using Gear Second.
    • And then there is Donquixote Doflamingo. Ewerything short of strongest attacks is unable to even scratch him - after Luffy attacks him in full force with both Haki and Gear Second on, he just tells him that his attacks feel like he's trying to tickle him. It takes Luffy in Gear Fourth throwing him around the town to deal serious harm to him, and even after that he gains the upper hand, because Luffy simply runs out of stamina before he's able to defeat him. Luckily, his allies come to his aid, give him the time he needs to recoup, and he finally shuts Doflamingo up with one solid Gear Fourth hit.
    • In Gear Fourth mode, Luffy takes one of Doflamingo's building-slicing attacks directly to the gut... only to bounce it back, without suffering as much as a scratch.
    • Jimbei is able to No-Sell Big Mom’s Touch of Death powers through sheer Nerves of Steel. Big Mom’s powers rely on the victim being scared of her; Jimbei isn’t scared of her and hasn’t been for years, completely neutralizing the effect. Big Mom herself also shrugs off any and all attacks that actually reach her, casually blocking the same attack that took out Doflamingo while laughing at how pathetic it was.
    • Luffy manages to land a heavy barrage Gear Fourth punches on Kaido in his dragon form, drunk off his ass and partially passed out. One that would've likely put some actual hurt on a Marine Admiral, and of the sort not even Katakuri wanted to try and tank. All that achieved was sobering him up from annoyance.
  • A Certain Magical Index
    • Touma's right hand, Imagine Breaker, lets him negate any and all things supernatural. It's not perfect—things with an outside power source, such as the fire elemental Innocentius, can regenerate faster than he can negate them—but the vast majority of the time he can just punch through any problems. Of course, if one were to, say, sever his right arm, he would be relieved of this power. Good thing Touma is the sort of person who can no-sell losing a freaking arm. In the later light novels, severing his arm just unleashes something worse.
    • Terra of the Left's power is to assign numbers to people and objects. Nothing can be harmed by something of a lower number. By doing this to himself, he's practically invulnerable. This also works in reverse, allowing higher-ranked flour to slice through lower-ranked brick walls. Its Achilles' Heel, however, is that he can only assign numbers to two objects at once, and he has to consciously activate this power. Touma defeats him by blocking his higher-ranked flour to his lower-ranked body with a discarded shotgun, which dissipates harmlessly upon contact, and knocking him out before he can switch up numbers again. Acqua later kills Terra with a surprise attack he couldn't react to in time.
    • The Knight Leader has a similar ability to Terra's, possessing a spell that makes the opponent's attack power change to zero. The trick is that he has to consider what's coming at him a "weapon" and he needs to have a basic understanding of what it is before casting. Also, it has no effect on spells or attacks wielded by a member of the British royal family or anyone who can trace their bloodline back to it.
    • The nature of Accelerator's power means that he can No-Sell everything (unless your name is Touma), theoretically up to and including nukes. The only things he can't automatically No-Sell are things whose laws of physics don't match up with his vector calculations (such as magic or Kakine's Dark Matter) and even then if he analyzes them long enough to grasp how they work even that wouldn't be enough. In one memorable scene, Mikoto is fighting him, and it takes him a minute to even realize that she just used her most powerful attack on him.
      Accelerator: What's wrong? Why'd you stop? ...oh, I get it. That was your killer move, right?
    • Acqua of the Back has the ability to "negate the sin of murder", essentially making him or anybody he chooses invulnerable as long as the ability is active. He's also immune to divine punishment, because he's a completely sinless human.
    • Due to her Required Secondary Powers, Mikoto is completely immune to electrical attacks. You might be able to theoretically overpower her, but a standard-issue taser isn't gonna cut it.
  • Hayate the Combat Butler: Machina is apparently immune to the most powerful Isumi's incantations. No explanation for this yet.
  • Fullmetal Alchemist
    • When Scar tries to pull his signature Your Head Asplode Face Palm Of Doom on Father, there's the characteristic red arcs dancing around his target's head and then... "Interesting, an alchemical deconstruction."
    • When Ed and Al decided to try and fight Father with their alchemy, Father simply put his foot down and alchemy stopped working everywhere. Soon afterward however, Mei showed up and her Xingese alkahestry actually did work. A CMOA for both characters, really.
    • When Envy boasted on how it was the one who sparked the Ishval Civil War, thus resulting in Scar's Start of Darkness and the demise of Winry's parents, Ed got so pissed that he calmly walked up to Envy and punched it in the face with his automail arm, which was apparently enhanced by alchemy judging by the emission of red sparks... Envy simply took it and didn't budge an inch, which, in addition to its unusual weight and deep footprints from earlier, clues Ed in on just just how big Envy really is.
  • When Kirby tried using his inhale ability on Meta Knight in an episode of Kirby: Right Back at Ya!, he is completely unaffected for some reason. This is likely to hint that Kirby and Meta Knight are of the same race; the list of things Kirby's race can't inhale is pretty short, but it's likely another of his kind is on that list.
  • In Final Fantasy VII: Advent Children Complete, Cloud attempts to use the Omnislash, his ultimate Limit Break from the game, on Sephiroth. Unlike the original Advent Children, Sephiroth proceeds with evading the first strikes, blocking a couple more, deflecting one strike with enough force to push Cloud back, and finally impales Cloud on the Masamune when Cloud attempts the final cut.
  • In Alice Academy, Mikan's power nullification Alice has this effect, leading to her being even unaffected by Natsume's awesomely aggressive fire powers.
  • From Fairy Tail:
    • Any Dragon Slayer can No Sell an attack of their own element by eating it and giving themselves a power upgrade in the process, such as Natsu with fire, Wendy with air, and Acnologia with magic itself.
    • The legendary evil-destroying magic Fairy Glitter had no effect, when Cana tried to use it on Bluenote. The latter even explains that the difference in their sheer magical power is so great, that no matter what spell she uses, the result will be the same.
    • And then there's Hades, who simply No Sells everything thrown his way thanks to the fact that he has an Immortality Inducer that provides unlimited magic power and vitality as long as it's working. When the Exceeds take it out around the time the heroes get a recharge of their own magic power, the tables swiftly turn on him as his strength rapidly leaves him.
    • Ultear's Time Arc allows her to No Sell Creation magic Unless it's made of blood.note 
    • Zancrow cannot be harmed by fire until Natsu combines his and Zancrow's flames into a Yin-Yang Bomb. Also, Natsu punches him hard enough to send him flying, then drops a tree on him, with no effect.
    • Gajeel's Iron Dragon Scale armor lets him No Sell all of Natsu's flame attacks when they first fight... at first.
    • Taken to absurd levels with the Dragons themselves. As everyone found out, anything short of Dragon Slayer magic did nothing to them, even if the person was a Wizard Saint. Even with Dragon Slayer magic, the effects still are far from noticeable unless it's sufficiently powered, and the Black Dragon Acnologia, as mentioned above, takes it Up to Eleven with presumably how since magic itself is his element, even extremely powerful magic won't hurt him. The only other hope you have is sheer physical power such that only another dragon could reasonably hope to unleash as shown with Igneel and Acnologia ripping into each other.
  • In Soul Eater:
    • Stein No Sells in his first appearance where he negates Black*Star's Ki Attacks and caught Maka and Soul's Witch Hunt.
    • Also Asura No Sells Black*Star's Ki Attacks as well. Heck, in the final battle he shrugs off everything Kid in True Shinigami form, Black*Star using the full extent of his strength, Maka and Soul as a Death Scythe/Meister, Marie, Stein, and Azusa can hit him with. Only a handful of attacks even reach his skin.
    • Anyone with the Black Blood active can shrug off any physical blows. Not so much with wavelength-based attacks.
  • Tekkaman Blade:
  • In Durarara!!, Saika transmits The Virus through cutting people, adding them to its Hive Mind. This doesn't work on Shizuo, because The Virus requires that the victim be afraid of it, and Shizuo is only afraid of himself. It also didn't work on Celty, but she's technically undead, and it might not have been trying to infect her.
  • The entire reason why Evangelions are used to fight Angels. AT Fields are basically No Sell fields to anything without an AT field or weaponry many powers of magnitude greater than nuclear weaponry. This allowed Asuka Langley Soryu to wipe out an entire army by herself, after JUST waking from a coma, in End of Evangelion.
  • Code Geass used a mecha version of this trope with the introduction of the Guren-Seiten in R2:18. Most of Kallen's strategy when she's not attacking is to simply no-sell everything the enemy throws at her. In fact, Suzaku actually breaks one of his swords when she does this.
  • Naruto:
    • Oh, Crap! ensues when the Third Raikage, who became famous for no-selling practically everything, no-sold a Rasenshuriken, a One-Hit Kill attack in the series. The only thing (we ever saw) that damaged him were his own attacks, something that Naruto exploited during his fight with him after learning about it from a Tailed Beast.
    • In a non-physical example, genjutsu gets The Worf Effect thanks to Kabuto's Snake Sage Mode where his snake corneas prevent Sasuke and Itachi from using their Sharingan against him, because Kabuto is essentially blind and cannot make eye contact. Itachi defeats him with Izanami.
    • Killer Bee is completely unaffected by Naruto's Harem Jutsu.
    • Nagato tanks Bee's V2 Lariat without even getting injured. Same V2 Lariat was strong enough to gut Kisame like a fish.
    • The Ten-Tails No Sells a combined Bijudama from Naruto and Bee despite the power of the technique (it can be seen from orbit and the curvature of the globe). And it was only the Ten-Tails first form!
    • Upon gaining mastery of the Ten-Tails, Obito tanks an assortment of attacks: from Hashirama's massive Myojin no Jutsu, to even a Enton: Rasenshuriken from Naruto and Sasuke without any or minimal damage. He even tanks a Senjutsu enhanced Kurama powered giant Rasengan from Sage Tailed Beast Mode Naruto and Tailed Beast Mode Minato without getting damaged.
    • Upon getting the Six Path's upgrade, Naruto can tank and kick away like a soccerball the Gudodama's Madara uses. Same ones that are anti-Ninjutsu.
  • Tengen Toppa Gurren Lagann: Lordgenome's Lazengann has a hidden row of teeth on its abdomen - which, coincidentally, are strong enough to stop and shatter a Giga Drill Break from Simon.
    • Anyone in this show can No Sell anything if they are generating enough Spiral Power. Case in point: Thymilph's Condemn Glaize or whatever it's called. It puts a fair-sized hole in the Gurren and Kamina, but when they combine and are leading up to the series' first Giga Drill Break, it's deflected effortlessly. "It can't break this hand!" It's a good thing the villains never twig that people currently delivering a Badass Boast are impossible to even scratch, or TTGL would have been a very short and uninteresting show.
  • In Last Exile, the Silvana pulls this during its "duel" with the Goliath.
  • InuYasha: Toukijin is revealed to be so powerful it can possess anyone even its own creator, resulting in not even The Protagonist or Ultimate Blacksmith from being able to approach it. They try to warn Sesshoumaru away from the sword saying it's too dangerous to touch, but he picks it up anyway. Sesshoumaru immediately chastises the sword for trying to take control of his will and the evil aura promptly vanishes in response. The Ultimate Blacksmith is extremely disquieted upon seeing that Sesshoumaru's will is so powerful he didn't even have to make an effort to squash the sword's will.
    • Sesshoumaru also completely no-sells Mukotsu's poison gas attacks. His primary defense, in fact, seems to be using his innate power to no-sell or his stoic nature to feign a no-sell (i.e. things like Mt Hakurei's holy shield and Tessaiga's no-youkai aura do hurt him, but he doesn't acknowledge them).
  • During the Final Battle of the ultimate arc in Higurashi No Naku Koro Ni Kai, a Took a Level in Badass Akasaka mows his way through the Yamainu goons, when their leader finally manages to land a good, solid punch straight to his ribcage. Akasaka's sole reaction? "How weak...", followed by a return punch that makes the Yamainu leader pass out even though it technically missed him by an inch.
  • Pokémon:
    • Iris' new Dragonite showed how strong it was when it took multiple ice attacks head on without slowing down.
    • Iris' battle against Drayden had his Druddigon no-selling Iris' Dragonite's Ice Beam and Dragon Rush. It had no business doing that!
    • When Charizard came back he had a round with Iris's Dragonite. The guy didn’t sell anything Dragonite threw at him.
    • In a rare case of actually adhering to the type relationships of the Pokémon games the anime/movie is based on, Ash's Pikachu's electric attacks ended up being shaken off by the Quagsire owned by the Girl of the Week in the beginning of Pokémon 3.
    • This is especially frequent whenever legendary Pokémon show up, often crossing over with The Worf Effect when fighting powerful friendly Pokémon. Mewtwo is capable of ignoring and redirecting a Hyper Beam back at the Gyarados who fired it at him, and barely notices Charizard's Flamethrower attack, among other feats.
    • Over in Pokémon Adventures, Pryce, having been trapped in the time stream for several years, is completely immune to Dialga's Roar of Time attack.
  • A lot of the early events of the Gundam metaverse paints the namesake Mobile Suits as being able to do this.
    • The original Mobile Suit Gundam has the Gundam be this way, taking little to no damage from Zaku machine guns, since the Gundam's Luna Titanium armor is much stronger than the Zaku's normal titanium armor.
      • And promptly turned against him by Char, who, knowing his physics, starts kicking the Gundam to ricochet Amuro around the cockpit and then capture the Gundam intact once its pilot is a smear inside it (Char is driven off before Amuro's seatbelts give up, but he's now Amuro's worst nightmare). The following battle instead subverts it, as Char this time shows up with a heat hawk that can cut through Luna Titanium armor and a bazooka that can, having been developed to penetrate battleship armor and make its nuclear warhead explode inside, can pierce the tougher but much tinner Gundam's armor like it wasn't even there.
    • The Gundams of New Mobile Report Gundam Wing has powerful "Gundanium" armor, able to withstand anything short of a powerful Buster Rifle. Later on, there's the Planet Defensors, devices that can form a nearly impenetrable force field, tanking anything up to and including Wing Zero's Buster Rifle
    • The Phase Shift Armor of Mobile Suit Gundam SEED was meant to be this, as ZAFT did not have MS-sized beam weaponry, once they stole four out of the five Gundams...
    • In SEED, the Akatsuki Gundam has this in the opposite direction of the Phase Shift Armor: it's more or less invulnerable to beam weapons, to the point of reflecting them.
    • A non-Gundam example occurs in Mobile Fighter G Gundam'' with Argo Gulskii, the enormous wrestler from Neo-Russia. This is how Domon meets him. Sai Saici has the same problem in Guyana—a flying kick just results in Argo brushing off the dust and giving him a Death Glare.
    • The Nano-laminate Armor present on all standard-issue mobile suits in Mobile Suit Gundam: Iron-Blooded Orphans no-sells all but the highest caliber projectile weapons, requiring battles to be fought in brutal close-quarters combat with weapons like oversized maces and pincers. It's especially capable at defending against beam weaponry, where it was shown that a massive Wave Motion Gun that was capable of destroying an entire city was nonetheless unable to make so much as a scratch against a grunt mobile suit with Nano-laminate Armor.
  • Gin, Akame, and John from Ginga Densetsu Weed stop Nero and his dogs from picking on Hook, only for Nero's lackeys to attack. However, they seem too tough to throw down, and even one dogs biting on Gin's throat remarks that they're as tough as lead. Even Gin's calm smile told them that he and his friends are too tough for them to beat. But Hougen...is another story.
  • In Sword Art Online, environmental features are invincible, and display a sign saying "Immortal Object" when a player attempts to damage them. Gamemasters can do the same; the AI Yui no sells an attack from an end-game boss this way, while Akihiko, masquerading as Heathcliff, becomes invincible right before his HP hits the yellow zone.
  • Puella Magi Madoka Magica:
    • During their fight in Episode 5, Sayaka charges at Kyouko, only to be blocked by Kyouko, who stands with a bored expression and only one hand on her lance (she is eating with the other), while Sayaka is clearly putting all of her strength into the attack.
    • Homura brings out an entire military's worth of hardware (including a stadium-full of bombs) against Walpurgis Night. Walpurgis Night, after a few seconds pause, resumes cackling madly and causing destruction.
  • JoJo's Bizarre Adventure features a stand with this ability, Gold Experience Requiem, the evolved form of Giorno's Gold Experience, which reverts any hostile action against him (even ones he's not aware of) back to zero. This essentially takes the form of letting the enemy's action almost play out, then denying it ever happened and rewinding time right back to when the foe started to act, but without them actually doing it this time, more or less going "no, you didn't do that". Combined with the fact that anything it hits dies forever, over and over again (because it keeps resetting the death it inflicted to zero, and lets it happen again in a different way), and it's little wonder that Giorno was immediately Put on a Bus never to return after Part 5.
  • Phantom of Happiness Charge Pretty Cure easily overwhelms any and all Precure who cross him. In fact, the day he battled Cure Lovely and Cure Fortune, he couldn't help to admit that this battle would be the first time he drew his sword.
  • Mazinkaiser's first episode has the titular robot tanking a Breast Fire from a Baron Ashura-piloted Mazinger Z and a Breast Burn from Great Mazinger. Both attacks are supposed to be powerful enough to liquefy metal.
  • In both American and Japanese cartoons, getting Sonic's feet stuck to the floor by some glue substance seems to be a good way of making him helpless. However, when Dr. Eggman does it to him in the first chapter of the Dash & Spin: Chousoku Sonic manga, Sonic just pulls his feet out and gives chase, mildly annoyed that he now got chunks of concrete stuck on his shoes.
  • In Unlimited Fafnir, None of the attacks the girls use against the White Leviathan have any effect against it due to its Deflector Shields. Fortunately Yuu figures out a way to utilize Iris's attacks to get around them so they can defeat it.
  • The Fleet of Fog, the antagonists of Arpeggio of Blue Steel, are equipped with neigh-invulnerable Deflector Shields that let them No Sell any attack short of a nuclear detonation (and maybe even one of those but we've never seen it attempted). Fortunately for humanity, the Fog are vulnerable to their own weapons and one of them is on our side.
  • As part of his Nigh-Invulnerability, Saitama of One-Punch Man is effectively invincible. He often ignores most attempts to hurt him—sometimes not even acknowledging he's being attacked. In one instance he was kicked into space and crashed into the moon. He simply held his breath, picked himself up, and jumped back to Earth. When he lands he is totally unharmed from the blow that launched him into space, and his trips to and from the moon and simply says "Oh! I made it." In the end his totally inability to get hurt only serves to depress him, because at his current level of ridiculous power, even the most dangerous, planet destroying powerful beings simply pose no challenge to him whatsoever.
  • The Dominator cannot be used on either of the Big Bads in Psycho-Pass, albeit for differing reasons.
    • Shogo Makishima is criminally asymptomatic, so his Psycho-Pass goes down as he performs criminal acts. Therefore, he cannot be identified as a criminal, and the Dominator is prevented from firing.
    • Kirito Kamui cannot be judged by the Sibyl System at all. Due to extensive surgery after a plane crash which involved getting transplants from nearly two hundred people, the resulting clash of biometric data renders Sibyl unable to register him as an individual. The Dominator will not fire on him because as far as the Dominator is concerned, there's nothing there to fire at.
  • Often used in Toriko. However three characters do this particularly often:
    • Midora no sells almost anything, that gets thrown on him, including opponents ability to manipulate time. Joie at first wasn't even be able to put a scratch on him, and after he lowered his defenses enough to cut him in pieces, his regenerative abilities kicked in, allowing him to reattach his cut off limbs, before they fall off. In the end he had to seal him, since he was pretty much unkillable. And even this didn't work.
    • Later in the story Midora manage to take it even further, by copying Joie's Gourmet luck. After that, most attacks stopped working on him simply because he was really lucky. Because of this, in his final showdown with Joie, he simply stood there and reminisced about how much he loved his adoptive mother, while Joie attacked him with everything he got, leaving only a couple of scratches.
      Joie: Those are the devil's gastric juices. Why aren't they digesting you?
    • Knocking master Jirou after taking off his seals, gained ability to stop damage from enemy attacks within his body. That ability allows him to take mountain-leveling attacks without even a scratch. However, he not nullifying damage - he just stops it inside his body. And when someone with his level of skill releases all that damage...things get messy.
    • Main reason, that Neo demon is so hard to kill, is the fact, that he can eat virtually everything, including enemy attacks. So far he managed to eat attack that can stop the Earth, attack, that sends ripples trough Earth, several giant meteorites and even tiny supernova, capable of destroying the planet. One time he got swallowed by Mother Snake and simply drank all her stomach acid before it was able to dissolve him. And even when he not eating the attack, he still can take ridiculous amounts of damage - even attack, that punches him through entire planet several times, only lightly bloodied him up.
  • After Hendrickson from Seven Deadly Sins goes into gray demon mode , attacks of entire army of Holy Knights, wasn't able to put even a scratch on him. Only Sins actually manage to do some damage to him, and even them wasn't strong enough.
  • During a party in Kaguya-sama: Love Is War, the Principal has a highly skilled debater from the French Shuchiin Academy give Shirogane a Breaking Speech as a Secret Test of Character. He is completely unaffected because he's the only one at the party that doesn't speak French.
  • Axis Powers Hetalia: A young Russia calls down his "ally" General Winter, the Anthropomorphic Personification of the Russian winter, to dissuade Denmark, Sweden, the Teutonic Knights and Mongolia from chasing and attacking him, only for it have absolutely no effect on them, since the aforementioned countries were born in a cold area, and are used to the cold.
  • Super Dimension Fortress Macross: In the post-Time Skip episode "Satan's Dolls", Minmay and Kaifun are kidnapped by Kamujin and Laplamiz. Minmay begins to sing, knowing that music and culture in general has the effect of soothing Zentradi. At first, Kamujin and Laplamiz react in horror and fascination as if the song is having an effect on them, before slamming the table, gloating that they were putting on an act and kissing, declaring they can produce their own culture.
  • Dark and light magic are both fairly obscure abilities in Destruction Flag Otome. Light magic is just very rare while dark magic is not naturally occurring and a closely held government secret. When a dark magician tries to use mind control powers on Maria, a light magic user, it turns out that light magic grants immunity to dark magic. Dark magic's emotional manipulation also fails against Katarina because to make someone crazy with jealousy they need to feel at least a little bit of it first and then amplify it, but Katarina feels no such thing.
  • Bobobo-bo Bo-bobo doesn't so much shrug off enemy attacks as he does alter what they do to him in order to confuse them. For example, one enemy he faced could turn people into stone through his stare. When he does it on Bo-bobo, he turns into a cabbage. When he tries it again, Bo-bobo becomes an eggplant instead.
    • Don Patch once shrugged off machine gun fire from an enemy, claiming it didn't work on him because he's an idiot.
  • In Arcana Famiglia, Luca's Arcana power (Il Bacio dell'Angelo) allows him to disable another Arcana users' powers.
  • All versions of Space Battleship Yamato use it to show just why Earth couldn't win against Gamilas and then to show the tide had turned:
    • In the live action movie, Earth's last fleet fires a salvo against a Gamilan squadron to absolutely no effect. It's also hinted it used to be the other way around, with human ships being superior to their Gamilan counterparts but the Gamilans adapted and outpaced Earth ships.
    • In both the original series and the remake, the Battle of Pluto features an Earth fleet (Earth's last fleet in the original, Japan's last fleet operating under UN banner in the remake) firing at the Gamilan's squadron based on Pluto and their fire bouncing off the Gamilan ships' hull, as Earth weapons are too weak to even scratch them unless heavily concentrated. The only exception is the Yukikaze's missiles and, in the remake, the spinal-mounted shock cannons (or so it's hinted), the former being prototypes of the latest missile type to provide to the Yamato and the latter a less advanced version of what would provide the main battery of Earth's last battleship.
    • The Yamato always shrugs off Gamilan weapon fire unless heavily concentrated-something the Gamilans cannot do in the early battles. It's always understood this is a temporary situation, as the Gamilans will eventually concentrate enough ships to damage the Yamato (or, in the live action, adapt and produce sufficiently powerful weapons), as it happens-and in the two anime series well before anticipated.
    • When caught in a trap by Domel's enormous fleet, the Yamato tries to get out by destroying his flagship and fires on it, only to have the shock cannons bounce on its hull due a combination of the Domelaze III being a Zoelguut-class Class-1 Astro Battleship (Gamilas' newest battleship design barring Deslar's Deusura II, and heavily armored due perceived deficiences in the armor of the previous' Gaiderohl-class), not being at 100% power, and long distance (a later salvo, fired at point blank, does penetrate).
    • Gatlantis' White Comet proves just how formidable it is by tanking a salvo of Wave Motion Guns from the entire Earth's fleet without damage. For perspective, the same fleet had just massacred the entirety of Gatlantis' fleet (without using the wave motion guns in the original series, and spamming them in the remake due the difference in numbers).
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