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Main Character Index | Heroes (Marinette Dupain-Cheng, Adrien Agreste) | Kwamis | School Characters | Villains (Hawk Moth, Akumatized Villains – Season 1, Akumatized Villains – Season 2, Akumatized Villains – Season 3) | Assorted Civilians

Gabriel Agreste/Hawk Moth

Akumatized form: The Collector

https://static.tvtropes.org/pmwiki/pub/images/3081a923_f950_422a_b3d6_2e4fd6205ed9.png
https://static.tvtropes.org/pmwiki/pub/images/hawkmoth.jpg

Both voiced by: Antoine Tome (FR), Keith Silverstein (EN), Hong Shi-ho (KOR), Hesham Shazli (ARA, s1 ep1 - s2 ep16) and Mohammed Ashraf (ARA), Roberto Encinas (SP), Dafnis Fernández (MEX), Ionuț Grama (ROM), Stefano Alessandroni (ITA), Jiří Valšuba (CZE), Xristo Bonin/Христо Бонин (BUL), Peter Flechtner (GER), Simen Sand (NOR) Hayato Fujii (J), Pavle Jerinić (SER), Volodymyr Tereshchuk/Володимир Терещук and Mykhaylo Zhonin/Михайло Жонін (UKR, voice-over and dubbing, respectively)
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Gabriel voiced by: Gadi Levi/גדי לוי (HEB), Gábor Albert (HUN), Jacek Król (P), Ricardo Schnetzer (BP),
Hawk Moth voiced by: Eren Mor (HEB), Zsolt Sarádi (HUN), Michał Konarski (P), Guilherme Briggs (BP)

A masked man who seeks to steal the Miraculouses in order to combine them and gain ultimate power. He uses the Butterfly Miraculous to create akumas that corrupt civilians and transform them into superpowered beings under his control.

Unbeknownst to the heroes, his true identity is Gabriel Agreste, Adrien's absent father. He is a famous fashion designer, but is always too busy with his job or his supervillainy to spend any time with his son.


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    #-F 
  • 10-Minute Retirement: After Style Queen is defeated, he declares that no akuma victim could ever top someone as naturally malicious and vile as Audrey Bourgeois, and if she lost then there's no point in even trying anymore. He renounces Nooroo and puts away his Miraculous, but quickly dives right back into villainy when he gets the opportunity to akumatize a transformed Miraculous wielder (Chloé), which is just too tempting for him to pass up.
  • Absurdly Sharp Blade: His Sword Cane can slice clean through giant missiles.
  • Abusive Parents: Zigzagged. While not physically abusive to Adrien, Gabriel can be emotionally abusive, such as micromanaging Adrien's entire life in trying to protect him from an unknown danger. As Hawk Moth, he claims that everything he's doing is to make Adrien happy, presumably by bringing his mother back. However, this could just as easily be his excuse to bring Emilie back for himself. While he toes the line at actually allowing Adrien to come to harm, he has no compunctions about akumatizing his close associates and risking him potentially getting caught in the crossfire. In "Riposte", he actually goes as far as to akumatize someone with a grudge against Adrien specifically. However, when she threatens Adrien, he tells her immediately that she must acquire the Miraculous before she can seek revenge. "Cat Blanc" straightens the trope right out: first he makes a deliberate effort to destroy Adrien's relationship with Marinette so that he can akumatize her, then when that fails and Cat Noir blows his secret identity in the process, he reveals himself to his son and exploits his emotional turmoil to akumatize him instead.
  • Amazon Chaser: Implied. When Cat Noir (Adrien) call his father out on his stubbornness in "Simon Says", Gabriel is taken aback before smiling at Cat Noir's temper and fondly saying he (Cat Noir) reminds him of someone else. After Cat Noir leaves to fight the titular akuma, Gabriel looks at the picture of his wife. The whole scene implies Emilie has a similar temper like Adrien's and was a reason why Gabriel loved her so dearly.
  • Animal-Themed Superbeing: Lepidopterans, like butterflies and moths, as his French name translates to "Butterfly" and his English name is "Hawk Moth", the common name for a family of moths known as "Sphingidae". His Miraculous and kwami are butterfly- and moth-themed in each respective dub. He corrupts butterflies to act as his akumas, regardless of dub.
  • Antagonist Abilities:
    • His akumas can't be backtracked or traced, and he almost never takes part in fights himself. He also has no time limit when using his abilities and his akuma continue to function even if he's not transformed. Therefore, he can continue to attack Ladybug and Cat Noir on an almost daily basis, secure in the knowledge that they have no way to ever bring the fight to him.
    • In "Mayura", he chastises Ladybug and Cat Noir for being unable to hold transformations after using their special abilities, implying that he knows more about how the Miraculouses work.
  • Archnemesis Dad: He often targets the students in Marinette's class, meaning that he's knowingly victimizing the friends of his son Adrien. Over the course of season two, he begins to suspect Adrien is Cat Noir, though as of "Gorizilla" he's been thrown off the scent for the time being. However, when he finds out in the Bad Future of "Cat Blanc", he doesn't hesitate to manipulate his son's emotional turmoil to Evilize him, even physically assaulting Cat Noir just to twist the knife further.
  • Astonishingly Appropriate Appearance: His brand's logo is a butterfly, and there are subtle butterfly logos all over his mansion. Given that he only acquired the Moth Brooch just before the start of the show, these must have been in place well before he became Hawk Moth.
  • Authority Equals Asskicking: Despite the fact he doesn't fight directly often, he is shown to be capable of using a Sword Cane, as seen in "Robostus". More of this is going to show in the Heroes' Day two-parter special.
  • Bad Boss:
    • Downplayed, but he dumps the responsibility of taking care of his son on Nathalie, and tends to be harsh toward the Gorilla, even attempting to akumatize him twice (the second time succeeding).
    • Enslaved the butterfly kwami Nooroo despite Nooroo's warnings about the danger risked by using a kwami's powers for evil.
    • If people don't follow his orders, he's bound to threaten or try and take control of them unless they do their job.
  • Bare-Fisted Monk: As shown in "Mayura", he is more succesful in beating Ladybug and Cat Noir barehanded than with his cane.
  • Berserk Button: He tends to get very annoyed when his victims ignore his orders or jeopardize his mission (namely, when they make the Miraculous irretrievable).
  • Big Bad: He's the evil mastermind behind all of Paris's supernatural problems.
  • Bond Villain Stupidity: Gets a case of this every single time Cat Noir falls prey to an akumatised victim's attack and becomes Brainwashed and Crazy. It never once occurs to him to take the Cat Miraculous while he can. Rather, he has Cat Noir help take Ladybug's Miraculous. He also does this in "Copycat", where instead of having Copycat take the ring, he's perfectly fine with letting Ladybug do it, even though logically, she'd take the ring off and then try and smash it to get out the akuma. The most likely justification is that when the akumas can take thralls of their own, Cat is generally the most powerful of said thralls, and the only one who could stand a chance against Ladybug.
  • Break the Haughty: After his The Bad Guy Wins in "The Collector," karma seems to be doubling down on him — in the form of giving him a tougher time with his Akumatized servants. The titular "Robostus" ends up invoking The Starscream and nearly killing him with his own defense system, and the titular "Gigantitan" is so frustrating to work with that Hawk Moth ends up looking like a borderline Ineffectual Sympathetic Villain.
  • Broken Pedestal: Zigzagged. Marinette looks up to him since he's a famous fashion designer and all, but she and many other people that know him personally are aware that he's an Ice King Control Freak.
  • Broke Your Arm Punching Out Cthulhu: Gabriel's villainy is exactly the reason a kwami was sent out to invite his son into a world of danger and intrigue. Whether he will have to hurt his son to save his wife is currently unclear.
  • But Not Too Foreign: Implied. The last name "Agreste" indicates he is of Italian descent.
  • Butt-Monkey: In season two, Hawk Moth is having far more difficulty controlling the akumatized villains. To wit, he ends up having to say "please" to Befana, has Robostus pull a Starscream on him and nearly kill him, is unable to wrangle Gigantitan with any degree of success, is unable to get Glaciator to attack Ladybug and Cat Noir (they're pretending to be a couple at the time), and initially has difficulty with the Sapotis, although he eventually gets them to focus.
  • By the Power of Grayskull!: Like Ladybug and Cat Noir, he has a phrase to activate his transformation, "Nooroo, Dark Wings, Rise!" in the English dub and the usual "Transform me!" in the French version. He is also able to de-transform using the phrase "Dark Wings, Fall!"
  • Card-Carrying Villain: Deliberately creates supervillains, refers to his transformations as "evilizing" people, and freely admits his plots are evil. Subtle this one ain't.
  • Catchphrase:
    • "Fly away, my little Akuma, and evilize him/her!"
    • And when the Akuma finds its mark: "[Villain's name]. I am Hawk Moth..."
  • Classy Cane: His Weapon of Choice is a cane with a purple gem encrusted on its handle, symbolizing how he commands all the other villains in the show.
  • Clone by Conversion: If his akuma are released but not captured, they will clone themselves and infect anyone they can, turning their victims into mindless copies of the villain they originally created. If the original victim can be turned again, all the clones are enslaved to their will.
  • The Consigliere: What Nathalie is to him. He has a soft spot for her, so she's the only person whose advice he listens to.
  • Control Freak: Gabriel micromanages all aspects of Adrien's life, directly and by proxy.
  • Cool Mask: He wears a rather tight silver mask that conceals most of his face, save his eyes and mouth. When he's trying to communicate with his henchmen, a purple butterfly-shaped hologram appears in front of his eyes that matches the lines in his mask.
  • The Corrupter: Whenever he senses someone has powerful negative emotions, he sends out one of his akumas. The akuma amplifies those emotions and transforms the victim into an evil creature driven by that desire, who he then convinces to help him steal the Miraculous. It turns out he can do this to himself if he needs to.
  • Crazy-Prepared:
    • In "Simon Says," we learn that Gabriel has installed DEFCON-like security measures to protect his mansion in case of an attack.
    • He owns the Miraculous spellbook, and has it hidden in a safe that no one should be able to access without the right code. However, in the event that does happen, he has scans of all the pages just in case.
    • In the event someone starts to suspect his civilian identity of being Hawk Moth, he can akumatize himself to throw off suspicion. Even Master Fu buys it, since the wielder of the Butterfly Miraculous is immune to its power... which is why he temporarily renounced the Miraculous after creating the akuma to use on himself.
    • His lair is kitted out with a defense system in the event that someone should break in... though, this ends up backfiring on him after Robostus takes control of it and turns it against him.
    • He carries a spare akuma in his cane in case an opportunity for an akumatization presents itself while he's on the go.
    • In "Party Crasher", it's implied that he has his own nuclear reactor powering his lair.
  • Curb-Stomp Battle: Deals one to Ladybug and Cat Noir in "Mayura" until Rena Rouge, Carapace and Queen Bee steps in and inverse the trend.
  • Dark Is Evil: He taints his butterflies with black and purple energy before sending them off to corrupt someone.
  • Dark-Skinned Blond: Downplayed. He has a lightly tanned complexion contrasted by ash blond hair.
  • Darth Vader Clone: His masked alter ego gives him a deep, booming voice, he dresses mostly in black, he has the ability to mentally torture his minions if they disobey or fail him and he's the Archnemesis Dad of one of the heroes. He also carries a sword and has a lost wife whom he misses terribly; her disappearance was what drove him to the Dark Side.
  • Didn't Think This Through: His plan in "Style Queen" was to deliberately provoke Audrey Burgeois as Gabriel so that she would be susceptible to akumatization. He didn't count on her going for Revenge by Proxy against Adrien when she couldn't get to him.
  • Disappeared Dad: Downplayed. Gabriel is physically present in Adrien's life and even micromanages his son's life to make sure Adrien is safe, but he's too busy with his job to actually spend time with his son.
  • Disneyland Dad: He has Adrien's entire life planned out in a calculated desire to protect him from the world, even going so far as to try and keep him home-schooled in-spite of how lonely it makes him. Due to his job as fashion mogul and his excursions as Hawk Moth, Gabriel could not actually be there for him and instead compensates using his vast fortune to keep his son happy and complacent with any material thing he wants.
  • Doomed by Canon: As of "Timetagger", it's been confirmed that ,succeed or fail, Gabriel will eventually come to no longer possess the Butterfly Miraculous...but someone will take his place.
  • Dub Name Change: His French name is Le Papillon ("Butterfly")note , but he's known as Hawk Moth in the English and Korean dubs. His Hungarian name is Halálfej ("Death's-head"), while the European Spanish one is Lepidóptero ("Lepidopteran").
  • The Empath: A villainous example. He can sense negative emotions anywhere in the city, with at least enough clarity to know exactly what the incident was that inspired them.
  • Even Evil Has Loved Ones: Despite being the Big Bad, Gabriel has his loved ones. His prime motivation for creating the akuma villains is to save his wife, Emilie, who has fallen into a coma and as time goes by is only falling deeper. As well as Emilie, Gabriel does legitimately love Adrien and claims that brining Emilie back if for him. However, Gabriel has allowed his obsession with bringing Emilie back to interfere with his relationship with Adrien making him controlling and cold. Not including his family, Gabriel cares for his assistant Nathalie. Despite still allowing her to use the Peacock Miraculous, knowing the implications that come with using it, Gabriel detransforms even though he has recreated an army of akuma villains when Nathalie falls ill.
  • Even Evil Has Standards:
    • Between brainwashing innocent people and not being the least bit choosy about victims, there aren't a lot of lines Hawk Moth hasn’t crossed already. However, when it comes down to the wire, there is one thing he will never do: let Adrien get hurt. That is, until "Cat Blanc", where in the Bad Future he akumatizes Cat Noir after learning his secret identity.
    • In "Sandboy", he forbids Nooroo from communicating, striking the kwami mute. He quickly revokes this order, saying that he was joking and that even he's not that cruel.
    • In "Queen Wasp", he's shown to be torn between his love for his wife and his son. Keep up with the akumas and the villains and risk Adrien getting hurt to save/revive Emilie or give it up for his safety but never get his wife back or save his son's mother.
    • In "Mayura" he's aghast when he realises that Nathalie has taken up the Peacock Miraculous to aid him, since he knows the strain it will take on her body, and begs her not to use it. In season 3 he drops this moral scruple and actively employs Mayura's aid despite the risks to her health, though he does at least make sure she rest before using it again, but in "Ladybug" the scruple returns when he sees how the Miraculous has affected Nathalie and takes it back for her own safety.
  • Evil Has a Bad Sense of Humor: When Nooroo tries to go out for his birthday, he temporarily removes the poor kwami's mouth before playing it off as a "joke".
  • Evil Is Hammy: In costume, he embraces being a theatrical supervillain, a far cry from his civilian identity of the aloof, businesslike Gabriel Agreste.
  • Evil Only Has to Win Once: Loses nothing but time when his akumas are defeated, and so can afford to keep trying again and again.
  • Evil Sounds Deep: Has quite a low, intimidating tone. His voice is noticeably higher-pitched when untransformed, so either it's a side effect of his transformation or he invokes this trope deliberately, perhaps so that nobody recognizes his civilian voice. At the end of "Party Crasher", he speaks deeply while untransformed, so it seems he does invoke this trope deliberately.
  • Evil Virtues: He is deeply offended by any suggestion that he's cheating on Emilie...whether the speaker meant to imply that or not.
  • Expy: Could be one to Gendo Ikari. Both are serious, aloof Abusive Parents of emotionally neglected children, Adrien and Shinji, who fall to evil in their attempts to bring back their wives whom they lost under mysterious circumstances.
    • could also be one to Victor Freeze/Mr. Freeze from Batman: The Animated Series. Both are cold, and both are desperately trying to save their wives and are keeping them barely alive in special chambers.
  • False Flag Operation: Twice. First, by permitting Simon Says to target him despite the risks and then corrupting himself into the Collector to throw suspicion off of his civilian identity when he believed the heroes were getting too close to finding out who he was.
  • False Friend: To any villain he creates. Since he actually has no control over their actions, he has to pretend he is giving them their powers so they can accomplish their goals. In actuality, he is just using them to get his hands on Ladybug and Cat Noir's Miraculouses.
  • Faux Affably Evil: He'll may act like he's a friend to the villains he creates, but only as long as he's getting what he wants; the minute something goes wrong, out come the threats to remove their powers.
  • Fashion Designer: He's Marinette's idol and produces the "Gabriel" line that Adrien models for.
  • Fluffy the Terrible: In the French version, he's "Le Papillon", or the Butterfly. This is intentionally averted in the various dubs by the name change.
  • Foil:
    • To Tom and Sabine. Gabriel practices Parental Neglect on a regular basis and denies his son pleasures like a birthday party, while Tom and Sabine are loving authority figures who gently nudge Marinette to do her chores.
    • To his own son as well; both are famous people who project a calm, professional image to conceal their true selves. Both are also the holders of a miraculous that give them dark-themed alter-egos with more outgoing personalities; but while Cat Noir is a happy-go-lucky, Dark Is Not Evil hero who protects Paris, Hawk Moth is a sinister Light Is Not Good Large Ham villain who corrupts people with his powers.
  • Foregone Conclusion: He is fighting the kwamis- literal laws of nature given physical form.
  • Four Eyes, Zero Soul: With his cold, unfriendly personality, it's obvious. Even more as the true identity of Hawk Moth.

    G-L 
  • A God Am I: He wants Ladybug and Cat Noir's Miraculous because together they grant ultimate power.
  • Good Powers, Bad People: When used with its intended purpose, Nooroo's power should be turning people into The Champion. Hawk Moth, however, uses it to corrupt people to suit his own ends.
  • Happily Married: Implied. While not much is known about Gabriel's relationship with his missing wife, there are moments that show they had a loving marriage — he keeps many pictures of her in their home, and Adrien explains in the webisode, "Adrien's Double Life", that ever since Mrs. Agreste disappeared, Gabriel has been a "changed man".
  • The Heavy: All the other villains? He creates and directs them in the first place.
  • Hidden Agenda Villain: So far, the closest thing we have to his master plan is that he needs both the Ladybug and Cat miraculous to make a wish in order to "erase the past". As the series goes on, more and more hints are dropped that his ultimate endgame is to resurrect his comatose wife.
  • Hidden Heart of Gold: Played with. His unfriendly and callous behavior is responsible for at least three akumatizations; his status as Hawk Moth heavily implies he acted in such a manner not out of malice, but to goad potential victims into being upset enough to be akumatized.
  • History Repeats: He is desperate to prevent any more of his loved ones from taking up a Miraculous and dying, but pretty much all of them have/will. His son has technically died several times in the line of duty.
  • Hoist by His Own Petard: In the Bad Future seen in "Chat Blanc", Gabriel's reaction to discovering that Adrien is Chat Noir is to borderline Mind Rape the poor boy in order to akumatize him. Chat Blanc's initial Freak Out! ends up killing Gabriel, along with the rest of Paris (and possibly France).
  • Hypocrite: Hawk Moth is a Manipulative Bastard who will say whatever he needs to get his More Than Mind Control to work, regardless of what he personally believes. However, on occasion he makes some genuine hypocritical remarks to himself when nobody else can hear them.
    • In "Sapotis", he mocks strict parents and declares that kids should be allowed to do whatever they want, whenever they want. Gabriel is an extremely strict parent who micromanages his son's life.
    • In "Captain Hardrock", he expresses outrage at "the suppression of a soul demanding liberty and freedom". Again, Gabriel micromanages Adrien's life (barely even allowing him to leave the house), and is keeping Nooroo prisoner. Corrupting people into becoming your evil minions and using an Agony Beam when they disobey you isn't much in the way of "liberty and freedom" either.
    • Gabriel is constantly stating how much he worries over Adrien's safety, but often ends up putting his son in direct danger as Hawk Moth, with "Gorizilla", "Riposte", and especially "Cat Blanc" being the most prominent examples.
  • Icy Blue Eyes: Gabriel's light blue eyes fit his cold, unfriendly bearing perfectly, and they can do one hell of a pitiless stare.
  • Ignored Epiphany: In "Stormy Weather 2", he begins to question whether he's risking too much in his quest, but quickly snuffs out the thought and doubles down on his actions.
  • Ironic Name: Same as Adrien; a posh fashion designer and millionaire whose surname comes from a Latin word meaning, "rustic".
  • Irony:
    • The way his akuma minions look design-wise, you'd think that a fashion designer would have better taste (unless he's Not So Above It All or he does it deliberately so people don't realize they're the same person).
    • In "Startrain", he's fully aware of the irony that, with the titular akuma outside of his range of control, he has to root for Ladybug so she can save Adrien.
  • It Runs in the Family: He has the same desperate, self-destructive love for Emilie as Adrien has for Ladybug.
  • Jerk with a Heart of Jerk: While he does tend to be a giant jerk, even to Adrien, to the point he doesn't allow him to do things most normal kids should be allowed to do, he still loves his son. Also, he is quite reasonable and fair most of the time. Through underneath that, he's actually...Hawk Moth.
  • Knight Templar Parent: Despite regular negligence of his son, Gabriel is actually this. In his introductory webisode, Adrien claims that, until recently, his father refused to let him attend public school because Adrien leaving the house worried him. It appears that, by keeping his son as busy and isolated as possible, Mr. Agreste hopes to prevent Adrien getting into an unspecific danger. The Christmas special pretty much confirms it. When he sees that Adrien is not in his room and the window is wide open, he frantically demands that Nathalie release a statement of his missing son and issue an immediate search party for him.
  • Large Ham: Despite his dark and serious tone, his VA (in basically any version; take your pick) is clearly enjoying themself.
  • Late-Arrival Spoiler: The revelation that Gabriel is Hawk Moth is rather unceremoniously dropped at the beginning of Season 2, and many of his appearances afterwards make direct reference to this fact.
  • Light Is Not Good: Stands in a room filled with white butterflies, right in the beam of a large, handsomely wrought window. To some degree justified, at least with the white butterflies: he's perverting his Nooroo's benevolent powers for evil. His true identity, Gabriel Agreste, also wears a white suit, with bright red pants and highlights.
  • Loophole Abuse:
    • Nooroo's power can't be used on the owner of the Miraculous, so when Gabriel has to get around people discovering his identity, he temporarily gives up being the holder of Nooroo to allow himself to be akumatized by an akuma he had previously created.
    • Catalyst is an even better example. Through giving Natalie the power to increase his own, he is able to amass an army of villains.
    • In "Felix", he's able to recreate three of his former villains with a single akuma by akumatizing an object all three were holding at the time.
  • Love Makes You Evil: All of his supervillainy is to attempt to revive his comatose wife using Ladybug and Cat Noir's Miraculouses.

    M-R 
  • Macabre Moth Motif: He has this in the English and Korean version thanks to Dub Name Change. Hawk Moth has a dark color scheme and corrupts the Pretty Butterflies for his own selfish agenda.
  • Macross Missile Massacre: Has missiles hidden in his evil lair, which nearly gets him killed when Robostus turns on him.
  • Make a Wish: This is why he wants both heroes' Miraculous. Whoever succeeds in merging the two will be granted a wish powerful enough to change reality or rewrite the past.
  • Manipulative Bastard: While he doesn't show it very often outside of taking advantage of his victims' Moment of Weakness, his civilian identity will occasionally tweak a situation to make people vulnerable to his Akuma.
    • In "The Collector", he Evilizes himself to throw off the heroes' suspicions.
    • His treatment of Lila in Season 3 definitely shows this side; Knowing how ruthless Lila is, he partners up with her as Gabriel allegedly to protect Adrien from bad influences, but in reality he's merely enabling her so she'll make people vulnerable to his Akumas.
    • His master plan in the Season 3 Finale has him taking advantage of Chloe's entitlement complex, turning her against Ladybug.
  • Man of Wealth and Taste: Just look at that pimpin' purple suit and that Classy Cane. Why would you expect anything less from a fashion designer?
  • Meaningful Name:
    • In French, a species of butterfly known as the grayling is called "agreste". He is Hawk Moth, who is butterfly/moth-themed yet prefers minimalist/neutral colors.
    • Zig-Zagged with his first name. In The Bible, Gabriel is one of God's messenger angels, who is most famously known for delivering the news to Mary that she was to be the mother of Jesus Christ. This corresponds nicely with what he should be as the bearer of the Moth Brooch, which is used to make ordinary people into extraordinary heroes. But as Hawk Moth, he inverts his name's meaning by using Nooroo to create villains instead of heroes.
    • As with most names ending in -el, "Gabriel" is a theophoric name (names specifically invoking and displaying the protection of a deity). The name "Gabriel" derives from Hebrew "Gavri'el", literally meaning "God is my strength". He's invoking the protection and strength of a Miraculous, specifically.
  • Morality Pet: He only cares for three people; Adrien, his wife, and Nathalie. Everyone else is either collateral or a tool for his Monster of the Week.
  • More Than Mind Control: Hawk Moth's akuma amplify the negative emotions of his victims, then Hawk Moth plays on their desires to make them do what he wants.
  • My Beloved Smother: Gender Inverted and deconstructed. Gabriel is incredibly protective over Adrien, but it goes into Knight Templar Parent territory — Before allowing his son to attend public school, Gabriel kept Adrien homeschooled all of his life. Gabriel plans out every single detail of his son's life; Makes unfair decisions in regards to his son, the main example being unwilling to allow Adrien a birthday party or deciding that he and Nino couldn't be friends anymore. All of these over-the-top, even emotionally abusive actions, are done in the hope of keeping his son away from some unspecified danger. It is a combination of this suffocating-like over-protectiveness as well as Gabriel's emotional abuse, neglect, and busy work schedule, that strains his relationship with his only child.
  • Mysterious Parent: While the true extent has yet to be revealed, the fact that Gabriel is aware of what the Miraculouses are, secretly kept a book about them, and has the peacock brooch Miraculous implies that he is more connected to the supernatural happenings in Paris than he lets on. Adrien offhandedly mentions that even as Gabriel's own son, he doesn't know anything about him either. Of course, it turns out he's Hawk Moth, so his connection to the akuma problems is pretty obvious given that he's actively causing them. But even that revelation brings other questions as it also appears that he was aware of the Miraculous and had the book and the Butterfly and Peacock Miraculouses well before he actively started using them as Hawk Moth and it's even implied they had something to do with Emilie's current condition.
  • Mysterious Past: His goal becomes clear in Season 2, yet how he ended up the way he is in the present is yet to be revealed.
  • Mysterious Stranger: His non-transformed identity is a complete mystery to our heroes. The Season 2 premiere reveals that he's Gabriel Agreste, but no one else in-universe knows that except for Nathalie.
  • Named After Somebody Famous: Named after Gabrielle "Coco" Chanel, notable French fashion designer.
  • Near-Villain Victory: In several episodes he has very nearly managed to akumatize Marinette, which would pretty much be an Instant-Win Condition for him since she would happily hand the only Miraculous capable of purifying akumas over to him.
  • Never Recycle Your Schemes: Averted. He tries the Scarlet Moth plan again in "Ladybug" and almost succeeded in akumatizing Marinette, if it weren't for Nathalie's abrupt health issues.
  • The Nicknamer: He gives the villain names to the citizens that are akumatized, and refers to them solely by these titles from the moment his akumas possess them.
  • Necromantic: He wants to use the wish granted by combining the Ladybug and Cat Miraculous to revive his comatose wife.
  • No Ontological Inertia: Averted. His akuma continue to function when Hawk Moth isn't actively transformed. Even when he deliberately renounces Nooroo's power and seals him in the moth brooch, they persist. The only way to stop them is to purify the akuma.
  • Non-Action Big Bad:
    • Hawk Moth's power is to give powers to others, whom he then controls, rather than gaining any powers of his own. As such, he waits in his dark room, sending out akuma to transform others so they'll do his work for him. "Robostus" shows he can defend himself with a Sword Cane in a pinch, but his performance suggests he lacks the stamina for a protracted battle.
    • Averted hard in "Mayura" - despite losing both his cane and his Catalyst buffs, he manages to take down both Ladybug and Cat Noir with just his fists. Only a Big Damn Heroes moment from Rena Rouge, Carapace, and Queen Bee stopped him from achieving total victory.
  • Non-Indicative Name: Due to the aforementioned Dub Name Change, American and Korean viewers will probably be confused as to why a villain named after a moth leads a swarm of evil butterflies. Averted in the French version, where his name is Papillon (French for "butterfly"). To be fair, the akuma look more like moths than butterflies.
  • No-Self Buffs: In theory, but he's found some clever loopholes.
    • He can empower others, but Nooroo's power doesn't work on whoever holds the Miraculous. When he needs to akumatize himself to throw off suspicion, he temporarily renounces his power so he'll be vulnerable to an akuma he created beforehand, fooling even Master Fu, who was aware of the immunity, but not the loophole.
    • He can't buff himself, but he can give someone else the power to buff him. Catalyst removes his limitation of only one akuma at a time, allowing him to amass an army of nearly every previously created supervillain.
  • No-Sell: He is decidedly unimpressed when Chloé introduces herself as the Mayor's daughter in "Mr. Pigeon". (Since Chloe was Adrien's only friend for most of his life, it is somewhat surprising that Gabriel has to be introduced to her in the first place).
  • Not So Above It All:
    • He's already a Large Ham, but it's to the point that when La Befana asks him what the magic word is when he orders her to get the Miraculouses, he has a Beat before sheepishly saying "Please?"
    • He can be seen singing "Merry Christmas To All" with everyone at the end of "Ladybug In Christmas".
    • He's a bit of a Large Ham as the Collector and Hawk Moth.
  • Orcus on His Throne: Spends most of the series standing in the dark room he is in, and sends his butterflies when he detects a suitable victim. Justified, as his primary super power is the ability to bestow powers onto others. He finally steps out of his lair in the Heroes' Day two-parter special.
  • Parental Hypocrisy: In "Gorizilla", he gives Adrien a short speech about the need to be honest with each other. This apparently does not extend to telling his son that he's actually the supervillain who's been terrorizing Paris for presumably a year at the very least. Not to mention what really happened to Emilie.
  • Parental Neglect: While Gabriel's success ensures that Adrien is provided for financially, Gabriel himself is never around at home and only seems to contact his son through an iPad. Although judging from what Adrien means by Gabriel 'not being the same' since his mother disappeared, this might not have always been the case.
  • Parental Obliviousness: Justified. Like Tom and Sabine, Gabriel is unaware of his son being a superhero, unlike them, it's to be expected given how rarely he spends time with Adrien.
  • Pet the Dog:
    • Sure, he corrupts little Manon into Puppeteer without hesitation; but during her villain run, he's nothing but polite to her the whole time. Of course, it's not too surprising that he knows the pragmatism in being gentle to make a child behave, considering his secret identity is a parent.
    • Furthermore, in "Kung Food", before he sends his akuma after Weng Chang, he remarks that a great artist was wronged, implying he is aware of and respects his abilities as a chef.
    • In "The Pharaoh" he says that there is nothing wrong with wanting to live a fantasy, which indicates he sympathizes with Jalil's idea about bringing Nefertiti back to life. Since he is Gabriel Agreste and most likely trying to find his wife, this makes sense.
    • In "Gorizilla", he can't bring himself to gamble Adrien's life on the possibility that he is Cat Noir and orders Gorizilla to release Ladybug so she can rescue him.
  • Powerful and Helpless: While Hawk Moth's powers are dangerous and versatile, he is only able to bestow such powers onto others and thus has to rely on others to do the work for him. Half the time he cannot even get his minions to cooperate, either carrying out his orders incompetently (like with Bubbler), completely ignoring him (like Gigantitan) or outright attacking him before he can incapacitate them (like with Robostus). It does not help that his corrupting influence makes them easily distracted and irrational. While he is capable of defending himself against things like his corrupted defense system or even Ladybug and Cat Noir when he absolutely has to, he typically prefers to hang back and let his akumas do the dirty work.
  • Psychological Projection: Presumably the reason he believes- despite everything Ladybug has ever said on the subject- that his archenemies are romantically involved. If they are and he defeats them, it would validate the tragedy that was his own love life.
    "The love you secretly have for each other will be your downfall!"
  • Pungeon Master: Occasionally indulges in puns, such as saying that he'll "draw [Nathaniel, an artist] into my evil plot". Which would certainly explain where Adrien got it from.
  • Purple Is the New Black: His suit is predominantly purple with black highlights, and his akuma are imbued with (evil) purple energy.
  • Rags to Riches: It's insinuated his career came like this by Audrey Bourgeois, who claims Gabriel was a nobody before she discovered him. Of course, given Audrey's inflated sense of self, the story is dubious.
  • Reasonable Authority Figure: During the episode "Mr. Pigeon", he acts as the judge for a derby designing contest. When confronted by two identical derbies (the original by Marinette and a copy made by Chloé) he calmly allows Marinette to present proof that her design is the original. He proclaims her the winner, praising her for her hard work and assuring her that Adrien will wear her derby during his next photo shoot.
  • The Reveal: "The Collector" reveals that he is Hawk Moth and has been the entire time.

    S-X 
  • Sherlock Scan: He was able to notice Ladybug's earrings and Cat Noir's rings when they officially meet for the first time. Subverted, as virtually everyone knows about their Miraculouses, Hawk Moth having announced it in his debut. Reverted as he was the only one to have actually noticed his son's ring. Given the contents behind his wife's portrait, he clearly knows more than the average citizen.
  • Sigil Spam: His butterfly symbol courtesy of the akumas and the glowing masks that appear on the faces of his super villains. It almost proves to be his undoing, but some diabolical skulduggery on his part causes the heroes to wave off the fact that his motif is very similar to the logo of one of the biggest fashion designer brands in Paris.
  • Smug Snake: He's very confident in himself but repeatedly fails in his attempts to steal the heroes' artifacts, never bothers to change strategy and always ends up crying in frustration and his moments of cleverness are few and far between.
  • The Sociopath: Oh, let's see: Ruthlessly manipulates people for his own ends? Check. Willing to cause ruination to Paris just to achieve his goals? Check. A grandiose sense of self-worth and a complete Lack of Empathy? Check. In fact, he could be classified as a downright monster if it weren't for the fact that he dearly loves his wife and son.
  • Spell My Name with an "S": "Hawk Moth" is the official English spelling, but there are some who spell it as "Hawkmoth", one word, after an art book spelled it that way.
  • Spell My Name with a "The": Only in the French version, where he's called "le Papillon" or "the Butterfly".
  • Sugar-and-Ice Personality: While Gabriel is a stoic and aloof man, he does beam with pride when he talks about Adrien to Ladybug. He can also be fairly reasonable.
  • Super Empowering: His Miraculous grants the power to empower others. He infuses a butterfly with his power, creating an akuma which then infects someone experiencing strong negative emotion. The victim is granted Personality Powers, centered on an object involved in the incident. Though Hawk Moth uses this power for evil, its original intent is to create heroic champions. It's not clear how this works in comparison to his use of it.
  • Surrounded by Idiots: His minions often get distracted by their own interests, forget about getting the Miraculous and at worst even ignore his warnings when Ladybug is conning them.
  • Survivor's Guilt: Whatever it was that motivated Emilie to die using a broken Miraculous, Gabriel survived. He's thought of nothing else since.
  • Sword Cane: In "Robostus", his cane is revealed to hide a blade, which he uses to defend himself when Robostus turns on him.
  • Tantrum Throwing: Wrecks his own study in apparent rage over Adrien misplacing his antique book during the Season 2 premiere.
  • Telepathy: How he communicates with his victims.
  • Terrorists Without a Cause: His actual motive for trying to steal the Miraculous isn't explained for some time. It's eventually indicated he wants to use their combined power to rewrite reality, allowing him to heal his wife or prevent whatever happened to her in the first place.
  • Tragic Keepsake: Has a picture of Adrien's mother in a locket.
  • Tragic Villain: He is never truly happy. At best, he is smugly triumphant before the heroes manage to defeat him...again.
  • Transformation Trinket: His brooch is the Butterfly Miraculous.
  • Undying Loyalty: Surprising both himself and the audience, he throws away a decent chance at victory to save Nathalie. He feels for both her and Emilie.
  • Unwitting Instigator of Doom:
    • Subverted with Nino and Simon's akumatizations; they are initially presented as his aloof personality accidentally setting them off, but the revelation that he's actually Hawk Moth indicates that he was probably intentionally trying to cause that.
    • Played straight in "Cat Blanc". Akumatizing Cat Noir results in the annihilation of Paris and all of its inhabitants, Hawk Moth included, by his supervillain alter-ego.
  • Villain Ball: He barely ever takes steps to make sure that the people working under him are focused on taking the Miraculous. But subverted big-time during "The Collector"... He Akumatizes himself for once, proving to be a relentless No-Nonsense Nemesis against Ladybug and Cat Noir — and has it double as a Xanatos Gambit to free himself / Gabriel Agreste of suspicion.
  • Villain Override: Though he usually favors the carrot in getting those he transforms to do his bidding, he's threatened to remove their powers if they don't play along, and can cause them pain if they resist his demands.
  • Walking Spoiler: It's nearly impossible to talk about Hawk Moth's motivations or Gabriel's characterization from Season 2 onwards without revealing they're one and the same.
  • When You Coming Home, Dad?: One of the biggest problems with his relationship with his son is that Gabriel is always busy with work (or supervillainry). This is on top of keeping Adrien locked into a busy schedule of modeling work and lessons. At the end of "Simon Says", Adrien passive-aggressively rips into his dad for his distance.
  • Would Hit a Girl: Hawk Moth doesn't hesitate to akumatize women and fights Ladybug directly in "Mayura".
  • Would Hurt a Child:
    • A significant number of his akuma victims are small children, and while the infant August's first akumatization was an accident, he goes along with it without the slightest hint of remorse.
    • In "Mayura", he shows no objection to attacking Ladybug and Cat Noir personally, and his dialogue hints that he knows (or at least suspects) that they're teenagers, which is later outright confirmed in "Timetagger".
  • Xanatos Gambit: Akumatizing himself in "The Collector." The Collector gets Ladybug's and Cat Noir's Miraculouses? Obviously good. He fails? Because they're the same person, he still makes the good guys stop suspecting him/Gabriel as Hawk Moth.
 
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Hawk Moth

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