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Produced by Yasushi Akimoto of AKB48 fame, Nogizaka46 is AKB's first official rival group. Divided into generations instead of teams (like in SDN, a former sister group to AKB) and without a theater they regularly perform, their image is more mature than AKB's.

Like AKB48, they have their own sister groups, Keyakizaka46, Hinatazaka46, and Yoshimotozaka46 (the latter is a mixed-gender group and has a much wider age range). Collectively, Nogizaka46 and its sister groups are part of the Sakamichi series.

The group is commonly associated with the color purple and currently has 44 members (they usually have 46 members maximum). The group's captain is Reika Sakurai.

Besides performing music, they also have their own television shows, dramas, and stage plays, including:

  • Nogizakatte doko? (often shortened to Nogidoko)note 
  • Advertisement:
  • Nogiten and Nogiten 2note 
  • Nogibingo!note 
  • Nogizaka46 SHOW! (episodes of AKB48 SHOW! dedicated to them, ended in 2019)
  • Nogizaka Kōjichū (Nogizaka Under Construction, often shortened to Nogichū)note 
  • Nogizaka46 Eigo (Nogieigo)note 
  • Nogizaka46 All Night Nipponnote 
  • Hatsumori Bemars (A 12 episode series about softball)
  • Asahinagu (A stage play and movie adaptation of a manga)
  • 16-nin no Principal
    • 16-nin no Principal deux
    • 16-nin no Principal trois
    • 3-nin no Principal
  • Joshiraku
  • Zambi (A stage play, tv series, and video game)
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Nogizaka46 provides examples of the following tropes:

  • Abandoned Catchphrase: Mai Shiraishi once had a catchphrase that incorporated her love for mayonnaise (I come from Planet Mayora of the fourth dimension). She only did it once, presumably that one time being the first episode of Nogizakatte Doko?. It has since become somewhat of an Old Shame for her.
    • A majority of the members, particularly the first gens, have catchphrases that they no longer use. Kana Nakada is probably the only one (of the first gens) that still uses the catchphrase that was created for her on Nogizakatte Doko?.
  • Abandoned Hospital: In episode 96 of Nogizakatte Doko?, a few members (namely Kazumi Takayama, Sayuri Matsumura, and Erika Ikuta) had to go to an abandoned hospital as punishment as their stories from the previous episode weren't scary.
  • Accidental Misnaming: One of Ami Noujo's nickname, Johnson, originated from this. Osamu Shitara had misheard Ami recall a time when Kazumi Takayama called her "Jo-san". This nickname became popular among the fans and stuck.
    • In episode 126 of Nogizaka Kōjichū, Mizuki Yamashita revealed that Reika Sakurai kept misnaming her as Mitsuki during an MC segment. Though this could simply be Mizuki's name having the 月 kanji (which is can read as Tsuki).
    • Shitara jokingly does this when introducing Sing Out! (calling it Shinde ato (After Death)) in episode 208 of Nogizaka Kōjichū.
  • Accidental Pun: Episode 123 of Nogizaka Kōjichū has Osamu Shitara accidentally make a pun off Misa Eto's name (Misa ga misadameru), to which only Asuka catches and laughs at.
    • Shitara does it again in episode 188 of Nogizaka Kōjichū, making an accidental pun with Hazuki Mukai's name (Mukai, mukaiattemite). This time the members noticed and aren't that impressed.
  • Alliterative Name: A few.
    • Nanase Nishino.
    • Nanami Nishikawa.
    • Hina Higuchi.
    • Yuuki Yoda.
  • Analogy Backfire: In episode 25 of Nogizaka Kōjichū, Kazumi Takayama comments that Asuka Saito still relies on her mother at 17 (at the time), stating that she was internet shopping when she was 17. The other members remind Kazumi that she got scammed at 17 due to internet shopping.
  • Ascended Extra: Any Under member that makes it into senbatsu, especially those that have been around for a long time before making their first senbatsu (like Ayane Suzuki).
    • Asuka Saito can be seen as this. At the beginning, she was in and out of the senbatsu, being in three of the first ten singles and usually in the third row. She reclaimed a senbatsu spot for the eleventh single (and became a senbatsu regular since then). She then gained a spot in the second row before becoming the center for the group's 15th single.
  • Amazingly Embarrassing Parents: Whenever they do a family survey, expect the members' parents to reveal some embarrassing things that they rather not be told.
    • Kana Nakada's father is the biggest culprit. Kana doesn't seem to be close with him, going as far as to not invite him to their concerts. This strain seemingly stems from a time when Kana's dad teased her about having a crush when she was a kid.
  • Ambiguously Brown: Played with. In episode 127 of Nogizaka Kōjichū, they asked Thais living in Japan who in Nogizaka they'd date, one Thai jokingly asked if the tan skinned Reika Sakurai isn't a Thai herself.
  • Anime Theme Song:
  • Auto-Tune: Generally used to cover up members that aren't strong singers (such as Manatsu Akimoto).
  • Awesome Mc Coolname: Ranze Terada.
  • Bad Liar: Minami Hoshino struggled with a prank segment on Nogizakatte Doko?, where she tried to coax Seira Hatanaka to give her money. Though years later she won a game of Werewolf which requires deceiving the other players.
  • Beach Episode: Episodes 47-48 and 200-201 of Nogizaka Kōjichū had the group play some games at the beaches of Guam and Okinawa respectively.
    • Episode 111 of Nogizakatte Doko? had a few members play at a beach in Okinawa, much to the dismay of the other members that didn't get to go.
  • Beauty Mark: Many members have a beauty mark (mole) on their face or neck. Mai Shiraishi and Minami Umezawa have one above their lips, for example.
  • Be Careful What You Wish For: Himura once jokingly asked for a piece of the members hair back in Nogizakatte Doko?, cut to Nogizaka Kōjichū in 2018, Sayuri Matsumura decides to give a strand of her hair to Himura for his birthday.
    • Slightly averted for Sayuri Inoue, who wished to release a photobook in 2018. Publishers listened and gave her one by the end of the year.
  • Bifauxnen: Yumi Wakatsuki, especially when she usually has short hair and has a thin figure.
  • Big Brother Instinct: Bananaman are designated the group's official onii-chan, which shows in their interactions.
  • Big Eater: Erika Ikuta and Sayuri Matsumura are known to be two of Nogizaka's biggest eaters. They once held a competition to determine the number one glutton, with the pair eating bowls worth of rice. In the end, Sayuri won the battle.
    • Hazuki Mukai gave Matsumura a run for her money when the pair had a eating contest on Nogibingo!. She has also been shown to be a big eater on other programs.
    • The entire group can be considered this, in most variety shows they're in, they are mostly eating or talking about food.
  • "Blind Idiot" Translation: Miona Hori and Maaya Wada attempt to translate what Yuri Kitagawa says in episode 192 of Nogizaka Kōjichū.
    Yuri (in English): My favorite food is tomatoes, but I also like bread.
    Miona (in Japanese): My maid's name is... Palaio?
    Maaya (in Japanese): My favorite food is... humans.
  • Bokukko: Riria Ito is revealed to be one during the valentines and family survey episode.
  • Boyish Short Hair: Rina Ikoma and Yumi Wakatsuki tend to sport short hair. Other members, like Rena Yamazaki, have also cut their hair fairly short.
  • But Not Too Foreign: Erika Ikuta was born in Düsseldorf, Germany.
    • Asuka Saito is half Burmese.
    • Seira Miyazawa is 1/4 French.
    • Yuri Kitagawa was born in Los Angeles.
    • Inverted with Ayano-Christie Yoshida. Despite her name, she was born and raised in Japan. Her family had planned to move to Hawaii and gave her a name that would be easy to use in Hawaii.
  • But Now I Must Go: When a member graduates, they usually have a small segment at the end of an episode where they say their goodbyes. Popular members get an entire episode dedicated to them.
  • Butt-Monkey: Ami Noujo and Maaya Wada tends to be this, the former for her quirky character and the latter for her baka character.
    • Bananaman's Yuuki Himura is this, always being the butt of jokes on their show. Will always get the most weirdest gifts from the members, to the point that it looks like they are mocking him. His appearance is always teased by Shitara and the members, which he usually takes well, unless you mention his moles or chin.
  • Catchphrase: "Doryoku, Kansha, Egao. Uchira wa Nogizaka noborizaka 46!"note 
    • A few members have their own specific catchphrase that they say, though they seldom do it.
  • Colour-Coded for Your Convenience: The group's main color is purple.
    • At concerts, each member has a specific light stick color (or combination of colors) for their fans to wave.
    • A nameless unit consisting of Mai Shiraishi, Kazumi Takayama, Nanami Hashimoto, Mai Fukagawa, and Sayuri Matsumura wore color coded ponchos for the MV of Dekopin.
  • Country Mouse: Rina Ikoma and Ayane Suzuki both hail from rural Akita, the former had a hard time adjusting to the air in Tokyo.
  • Cover Version: Their first publicly released song, "Aitakatta kamo Shirenai", was a cover of AKB's first major label single, "Aitakatta", rearranged in a minor key. The music video is a near replica of Aitakatta's, and features AKB48's then-front member, Atsuko Maeda.
    • The group also covered AKB's Heavy Rotation for a commercial.
    • Nogidan, one of the group's sub-unit, covered Kishidan's One Night Carnival. They even performed it with the original band at one point.
  • Crossover: From 2014 to 2015, Rina Ikoma held a concurrent position in AKB48 Team B, while Rena Matsui of SKE48 held a position in Nogizaka.
    • Former 8th generation AKB48 kenkyuusei Nanami Nishikawa briefly joined Nogizaka as a second generation member. Unfortunately, she didn't last for too long.
    • Fourth generation member Yuri Kitagawa was briefly a kenkyuusei in AKB48 during early 2018.
    • Episode 87 Nogizaka Kōjichū was a one hour crossover episode with their sister group, Keyakizaka46. The following episode also featured their sister group, but was simply a clip show of scenes that didn't make the one hour special.
    • Select members have also performed with AKB48 members as part of a unit for AKB48 singles, for example, SakamichiAKB.
    • AKB's Rina Hirata is the unofficial teaching assistant in Nogieigo until her graduation.
    • Miona Hori cameoed in Majisuka Gakuen, and Nanase Nishino and Mai Shiraishi appeared in its spinoff Cabasuka Gakuen.
    • AKB48 Show! sometimes gets turned into Nogizaka46 Show!, where the entire episode becomes about Nogizaka and covers any events or concerts that they have going on.
    • Nogizaka46 have also appeared in AKBingo! in 2014.
    • Sayuri Matsumura, and other Nogizaka members, co-hosts Yoshimotozaka46's main variety show.
  • The Cutie: Minami Hoshino.
  • Darker and Edgier:
    • The MV of Inochi wa Utsukushii goes for a more gothic theme.
    • The MV of Ōkami ni Kuchibue wo is about an all girl school that gets overtaken by student-turned-werewolves. Well, sort of, the students are still human, wear gothic clothing, and bite their victim which turns them into werewolves, so they're more akin to zombies.
  • Dating Sim: Their mobile game, Nogikoi, is basically this.
    • They also did few a dating simulation segments on Nogibingo!, one time with fictional anime characters.
  • Digging Yourself Deeper: In episode 124 of Nogizaka Kōjichū, when asked whether her inability to balance herself was an act, Manatsu Akimoto tries to defend herself by saying it was just "this once". The members and Bananaman are quick to remind her that this isn't the first time her clumsiness has been questioned.
    • Manatsu even tried to use the "this once" excuse before on the show, in episode 75 of Nogizaka Kōjichū where they learned that Manatsu tripped during an important part of the tour.
  • Dislikes the New Girl: Nanase Nishino to Manatsu Akimoto. When Manatsu Akimoto returned from her hiatus in late 2012, she was immediately given a spot in the second row of senbatsu (for the fourth single), this meant that someone had to be pushed back, and that someone was Nishino (she felt that her spot was taken by Manatsu and that she had been "kicked out" of the Fukujin - members from the first two rows). From late 2012 to early 2014, the pair had a bitter relationship, with the two barely talking to each other.
    • Minami Hoshino was this to Miona Hori. When Miona entered senbatsu for the seventh single and became the center, Minami got sent to the Under girls. In addition, they are of similar age (Miona being a year older), so Minami felt that she had been replaced by Miona. Unlike the Nanase and Manatsu relationship, the two got over their differences and became friends soon after.
  • The Ditz: Maaya Wada. She won the original contest to find Nogizaka's number one idiot. She has shown time and time again that she isn't the brightest bulb. What's even scarier is that she has a drivers license.
    • Third generation member Reno Nakamura has since taken the title of "baka queen" from Maaya, having won the title in episode 140 of Nogizaka Kōjichū.
    • Fourth generation member Mayu Tamura is also not very smart, naming her hometown as one of the prefectures of Shikoku.
  • Does This Remind You of Anything?: During a bag check in Nogizakatte Doko?, Shitara pulls out a face massager from Manatsu Akimoto's bag, being unsure if he should show it to the camera due to its rather phallic appearance. Cue laughter and squees from the members.
  • "Do It Yourself" Theme Tune:
    • The theme song for both Nogizakatte Doko? and Nogizaka Kōjichū is their Overture.
    • The theme song for Hatsumori Bemars is Taiyō Knock, their 12th single.
    • The theme song for Asahinagu is Itsuka Dekirukara Kyou Dekiru, their 19th single.
    • The theme song for Zambi is Mosugu ~Zambi Densetsu~, from their fourth album.
  • Early Installment Weirdness: The group's first two or three singles were more idol-like, energetic, and up-beat. Apart from the summer singles (and a few exceptions), most of their songs now are more slower and are closer to ballads.
    • It'll sometimes feel odd to see Misa Eto or Asuka Saito in any Under songs or MV, since they are senbatsu regulars.
    • Both Nogizakatte Doko? and Nogizaka Kōjichū can be this. The former had guests on the show that taught them various things (and to be fair, this was when they were starting out). The latter had a "member of the week" format, where the whole episode focuses on a certain member, with the intention that everyone would get an episode.
  • Earn Your Title: They sometimes do various championships to find a "queen" of a certain subject or theme, such as the "Biribiri Queen" (the most panicky) or the "Comment Queen" (best at making comments for a talk show).
    • Erika Ikuta earned the title of "The Gahaku" (the "artist") for her strange and awful drawings.
  • Embarrassing Old Photo: Episode 93 and 94 of Nogizaka Kōjichū had members share what they considered their worst photo (alongside their best). Most were old photos from the early days, some even going into detail on why they dislike their photo.
    • In episode 63 of Nogizaka Kōjichū, Kazumi freaks out when a family friend tries to show the other Nogizaka members purikura of Kaz and his daughter.
    • This tended to happen when Nogizakatte Doko? did a birthday episode which highlighted members in their childhood days, which of course the parents would provide some embarrassing photos or videos for the show.
  • Engrish:
    • Despite their best efforts, the cast of Nogieigo can't seem to escape this, although they usually still manage to communicate effectively. Although the cast for the second season seem to fare a bit better than the previous cast, before they brought back Maaya.
    • In an episode of Nogizaka Kōjichū, they go to Guam and attempt to appeal to a group of tourists in English.
      Reika Sakurai, in English: My name is Reika Sakurai. I'm captain, but I'm very ponkotsu! Eto... my inside head... my head is popcorn!
      Nanase Nishino, trying to explain Seven Is Nana: My name is Nanase. Seven! Nana, Seven. Lucky Seven. Japanese seven, ikooru, Nana. I rabu animals. I rabu snake.
    • A few of the members tested their English skills again in a special episode of YOU wa Nani Shi ni Nihon e? (Why Did You Come to Japan?), which is hosted by Bananaman.
  • Even the Subtitler Is Stumped: Usually happens when Kazumi Takayama speaks, due to her unique voice causing her to slur her words. An example would be in a valentines episode of Nogizaka Kōjichū where she tried to explain her and Momoko Ozono's relationship but slurs her words halfway.
  • Everyone Looks Sexier If French: Variant; the group's image is based on the Japanese perception of elite French private school students, in contrast to AKB which represent normal public school girls. Among others, this means (almost) no bikini photoshoots, more demure personalities, less revealing costumes, and no flashy accessories or nail paintings.
  • Everything Sounds Sexier in French: Episode 99 of Nogizakatte Doko? had the members do a love confession in their native dialect.
  • Exactly What It Says on the Tin: The 46 is literal, unlike in AKB48 where they definitely have more than 48 members, Nogizaka rarely have more than 46 members.
    • Lampshaded in some Nogizakatte Doko?note  episodes where Bananaman would find themselves in the studio without the members.
  • Expository Hairstyle Change: Himeka Nakamoto used to sport twin tails but opted to ditch them once she turned 20.
  • Face Your Fears: They attempted to do this in an episode of Nogizaka Kōjichū, specifically by hypnotizing them first. It didn't work.
  • FanGirl: Plenty.
    • Nanase Nishino is a fan of JoJo's Bizarre Adventure, doing a pose when they walk down the stairs on Music Station. She also does it during the instrumental choreography of Jikochuu de Ikou!
    • Sayuri Inoue is a fan of Super Sentai and had a guest role in Doubutsu Sentai Zyuohger.
    • Kotoko Sasaki is a fan of Fairy Tail, she met the creator in person during Nogibingo! and has a location in the manga that is named after her.
  • Fanservice: Despite being an idol group, surprisingly averted: their concert outfits' skirts are always at least knee-length, and they wear Modesty Shorts under them. Their photobooks on the other hand...
    • Played straight with Mai Shiraishi's photobook, Passport, in which she posed in bikinis and lingerie and had a few handbra shots. The book went on to sell 310,000+ copies and became the highest-selling solo female photobook in history (for perspective, 10,000 copies sold is considered good enough for photobooks).
      • Erika Ikuta's photobook surpassed Mai's photobook in sales the first week it was released, and it's just as lewd as Mai's photobook (granted, both were made by the same publisher).
    • The Oide Shampoo music video where they lift their skirts to reveal their petticoats was met with criticism from the Moral Guardians who believe it's the same as a Panty Shot (petticoats are technically undergarments, but skirt-length and worn on top of other underwear).
    • The mousou requests on Nogibingo! can be this, although it's mostly the requests made by a certain Noboru Okadanote  that are the most adult.
    • Prior to joining Nogizaka, Misa Eto was a gravure model, so there are some bikini pics of her laying around the net. She was also on a TV show that involved her being in a bikini, Ami Noujo was also on this TV show.
    • In Nogizaka Kōjichū episode 127, the members make their appeal to be selected for location shooting in Thailand, some by promising to wear revealing clothes, or in Sayuri Matsumura's case, being recorded while receiving a spa treatment. Unfortunately, her agency only allows a few shots of her leg being massaged and censors everything else.
    • Some members would have roles in dramas that have them playing more adult roles.
  • Fire-Breathing Diner: Episode 100 of Nogizakatte Doko? had a competition to find who was gutsy enough to fill a bowl of udon with chili and eat it upon each turn. Sayuri Matusmura and Erika Ikuta took the challenge, both big eaters, and never backed down, using up all the chili the show provided. In the end, Erika threw in the towel.
  • First-Name Basis: Members are usually referred to by their first names if their nickname is just their given name. The Saitos (Asuka, Chiharu, Yuuri) and Itos (Nene, Marika, Junna, Karin, Riria) are also rarely referred by their surnames.
  • Food as Bribe: Played with. Shitara would sometimes joke that Nogizaka won't do anything unless there is a reward (which is usually food).
    • Reversed in episode 80 of Nogizaka Kōjichū, when Shitara did a complete 180 (after teasing the members for doing a soft campaign episode) when the members mentioned that they had bought gifts from Hokkaido for Bananaman.
  • Friendly Rivalry:
    • AKB member Mayu Watanabe frequently goes to Nogizaka concerts, and performed with them in a unit called Mayuzaka46 for the song Twin Tail wa Mou Shinai. Nogizaka members also appear in her drama Saba-dol.
    • Haruna Kojima, also an AKB member, did a song with them as well in a one-shot unit called Kojizaka46.
    • Rina Ikoma also performed in several AKB singles and even placed 14th in their 2014 elections. She herself couldn't believe she ranked that high in her first and only participation in a rival group's popularity poll.
      Ikoma-chan's speech: "May I ask you something? ... Do you know who I am?"
    • A few members from the 48 Group have been to Nogizaka concerts and have a Nogizaka oshi.
    • Miona Hori is known to hang out with NGT48's Yuka Ogino and HKT48's Meru Tashima.
    • An example from within the group would be Manatsu Akimoto and Mai Shiraishi, with the former's cutesy acts or tripping over generally receiving condemnation from the latter.
  • Friendship Moment: Nanase Nishino and Manatsu Akimoto had one during the second year birthday live in 2014, where Nanase welcomed Manatsu back into the group after one year of bitterness.
  • Funny Foreigner:
    • Nick, the American recurring guest in Nogieigo. He's a professional comedian under the Sun Music agency and speaks fluent Japanese, but pretends not to (although he often comments on the girls' Japanese exchanges, which he supposedly doesn't understand, in English).
    • To an extent, Harry Sugiyama, who hosts a radio show with Asuka Saito.
  • Fun with Palindromes: Kana Nakada's name is the same read backwards (なかだかな), it is also a focal point in her catchphrase.
  • General Failure: The members see their captain, Reika Sakurai, as this.
  • Girlish Pigtails: Most of the members tend to sport this, especially the younger members.
  • The Glorious War of Sisterly Rivalry: Himeka Nakamoto and her little sister Suzuka, frontwoman of Babymetal. Exaggerated by the fans to the extent Himeka gets very annoyed if they bring it up at handshake events and the like. In reality, while Himeka has been more than willing to dish on minor grievances (like Su's habit of raiding Himeka's closet), she has also implied the two are close, and Su has never publicly said one word against her older sister.
  • Graceful Ladies Like Purple: Given their more conservative image and their main color.
  • Gratuitous English: Their songs become this whenever an English word pops up. Influencer is a common song that is picked on mainly because the group puts heavy emphasis on the "sa" (インフルエンサー) part of the word, which in turns makes it sound like they're saying "Influenza" instead of "Influencer".
    • Sing Out! is littered with these. "Bring peace" is a glaring example, with both Japanese and international fans mistaking it as "green peas".
  • Halloween Episode: Nogizaka used to do Halloween themed episodes on their main variety show where they dress up and say a heart catching phrase.
  • Hated Hometown: Mai Shiraishi rarely ever talks about her home prefecture Gunma, or her home town, although she has never spoken any ill towards the place. In their documentary, her mother revealed that Mai was severely bullied during her school days in her hometown, so you could say she has very strong reasons not to bring up her hometown.
  • Hates Wearing Dresses: Rina Ikoma dislikes wearing dresses, proclaiming that the skirts are a hassle.
  • Home Field Advantage: Inverted in Nogieigo, their educational TV show about learning English, where the Running Gag is that the guest members always outperform the regular cast (except AKB48's Rina Hirata, a native speaker – she's from Arizona – and de facto teaching assistant).
  • The Idiot from Osaka: Sayuri Matsumura. Her voice and hand movements sometimes gets noticed, and she can sometimes be the more comedic member of the group. Averted with the other Osakan member, Nanase Nishino, who's more serious and rarely lets out her Kansai dialect.
  • I Know Karate: Maaya Wada learned karate as a child and was able to break a piece of wood with a kick (much to her own surprise).
  • Important Haircut: Miona Hori had one when she was sent to the Under members for the first time. At the time she was considering either graduating or getting a haircut for a fresh start.
  • I Never Said It Was Poison: During a discussion about her robot dance, Yumi Wakatsuki questions why they needed a "Lesnote  Robo", even though no one said anything about her being a lesbian (Shitara even calling her out).
  • Kansai Regional Accent: Sayuri Matsumura and Mahiro Kawamura often speak in their native dialect. Averted with Nanase Nishino, who rarely speaks in her dialect.
  • The Klutz: Manatsu Akimoto tends to trip over a few times. Although whether she is actually clumsy or doing it on purpose (to look cute) is debatable.
    • Episode 112 of Nogizakatte Doko? had Himeka Nakamoto dribbling a basketball, attempting a layup, then unceremoniously crashing into the post (because her collision literally moved the backboard, she didn't make the layup either). For the record, such clumsiness runs in her family, and fans of both agreed her little sister Suzuka would have failed even harder.
  • Late to the Punchline: Maaya Wada is said to be this. She'll miss a joke said by a member, realize it later, and compliment that member for making the joke. This in turns kills the joke.
  • List Song: Arakajime Katarareru Romance lists the star signs. It's quite catchy as well.
  • Lethal Chef:
    • Erika Ikuta. When the group were tasked to cook a meal during the early days of Nogizakatte Doko?, Ikuta was assigned to make dashimaki tamago. Things took a steep nosedive when she poured the scrambled eggs directly on top of the hot plate, and tried to stop the overflowing eggs with an anchovy and kelp. She did eventually put the ingredients onto a pan, but it was already too late. What eventually made it on the plate was a pile of mess that tasted nothing but anchovies.
      • Although she has apparently gotten better in recent years, making a convincing looking dashimaki tamago during a bento contest. However, the dashimaki tamago were still tasteless
    • Sayuri Matsumura is also this. During the Nogizakatte Doko? cooking check, she was tasked with making Gomoku Chahan (Japanese fried rice), where it looked like she just grabbed any ingredients, mostly those not part of the recipe, "chopped" them by ripping them apart with her hands, and unceremoniously throwing them in a pan. What resulted was a very off putting dish that had no semblance of fried rice and tasted crazy spicy.
      • She didn't even bother to cook during the bento contest and instead opted to pull a prank on the hosts by sabotaging her rice-balls with wasabi and spicy mustard.
  • Loads and Loads of Characters: Naturally, being an idol group. Over four generations, and including one kennin member, they have had 74 members.
  • Long Title: Some of their songs can be this. Examples include Istuka Dekirukara Kyou Dekiru and Kaerimichi wa Toomawari Shitakunaru.
  • Meaningful Echo: In the music video for Kaerimichi wa Toomawari Shitakunaru, Manatsu Akimoto says "Okaeri" (welcome home) to Nanase Nishino when she returns to the dance rehearsal. This is a callback to when Nanase Nishino said the same thing to Manatsu during the second year birthday live (in 2014) after the pair had a bitter relationship.
  • Meaningful Name: According to Yasushi Akimoto, the "46" is meant to be a direct challenge to AKB48, in that they will succeed with less members.
  • Meido:
    • A recurring skit on Nogizaka46 Show! is them becoming maids that tend to cause more trouble than helping, but get away with it through sheer cuteness and tsundere.
    • Himetan, Miria Watanabe, and Rina Ikoma try their hands at working in a maid café in Nogibingo!7 episode 5.
  • Mock Surprise Reaction: Episode 95 and 96 of Nogizaka Kōjichū was this. The members had to do a re-take of a reaction shot under the pretense that the camera malfunctioned the first time. Unsurprisingly, the re-take reactions weren't that good.
  • Mood Whiplash:
    • Fusen wa Ikiteiru can be this to first time listeners, due to the sudden rapping in the bridge.
    • The MV for Barrette has Miona Hori shoot Mai Shiraishi after saving her from some gang members.
  • Naginatas Are Feminine: Some members trained to use the naginata for their stage play and movie adaptation of Asahinagu.
  • Never Trust a Title: Nogizaka Kōjichū means "Nogizaka Under Construction", it was probably meant to mean that the show was new at the time and therefore getting worked on. It's now somewhat of a misleading title.
    • Same with Nogizakatte Doko?, since most of the time, the members are in the studio and present. The title could also be referring to the location, however.
  • The Nicknamer: Hina Kawago was known to give nicknames to various members. Mai Fukagawa's nickname, Seibo (holy mother), was given by Kawago.
  • Nobody Touches the Hair: Sayuri Matsumura had part of her hair styled as "antennas" that she didn't let anyone touch.
  • Non-Appearing Title: Nigemizu.
  • Office Lady: Mai Shinuchi landed a desk job at a media company shortly after her debut, and was nicknamed the "OL Idol" until she quit in 2018 to focus on her idol career.
  • One Steve Limit: Like with AKB48, averted. They've had three Mais (Fukagawa, Shiraishi, Shinuchi), two Sayuris (Inoue, Matsumura), two Rinas (Ikoma, Yamato), two Hinas (Kawago, Higuchi), four Seiras (Miyazawa, Nagashima, Hatanaka, Hayakawa), three Renas (Ichiki, Yamazaki, plus SKE48 exchange member Matsui), two Minamis (Hoshino, Umezawa), two Nanamis (Hashimoto and Nishikawa), and two Yuris (Saito and Kitagawa).
    • In regards to surnames, they've had five Itos (Marika, Nene, Karin, Junna, Riria) and three Saitos (Chiharu, Yuri, Asuka).
  • Otaku: Episode 121 and 122 of Nogizaka Kōjichū was a quiz game where the questions (about the members) were made by the Quiz King, Furukawa Yohei, who is a Nogizaka fan and apparently knows more about the members than the members themselves.
  • Otaku Surrogate: Sayuri Matsumura (anime), Sayuri Inoue (Super Sentai), Rina Ikoma (anime), to name a few.
  • Only Known by Their Nickname: Some members are often called by their nickname almost exclusively, like Himeka Nakamoto who gets called "Himetan" more than "Nakamoto" or "Himeka".
  • Overshadowed by Awesome: Reika Sakurai felt this way when Nanase Nishino did her bungee jump for the eighth single campaign, having bungee jumped herself for the sixth single. Gets overshadowed even further by Nishino jumping from 233 meters, whilst Sakurai jumped from 40-ish meters.
  • Passing the Torch: Yumi Wakatsuki passed her "Hashi-kun" gag to Miona Hori, much to her chagrin.
  • Picked Last: In episode 20 of Nogizaka Kōjichū, the (at the time) senbatsu members were split into two teams, with the double centers (Nishino and Shiraishi) being the captains and having to choose who they wanted on their team. It came down to Manatsu Akimoto and Minami Hoshino, with Manatsu not even being picked by either captain.
  • Police are Useless: Another skit they do on Nogizaka46 Show! has them as police officers who don't really help the person making a claim.
  • The Quiet One: Ayane Suzuki and Kotoko Sasaki. Of the two, Ayane is the least talkative, rarely cracking a smile. The two have gotten better in recent times however.
  • Recycled Premise: When presenting her Quiz Club, Kazumi Takayama suggests copying an entire premise or format of other quiz shows, to which Bananaman jokingly wonder if there will be any repercussions in doing so.
  • Right for the Wrong Reasons: In episode 140 of Nogizaka Kōjichū, Maaya correctly guessed the number of the Apollo spacecraft that landed on the moon. When asked how she guessed it, she concludes that two rockets are better than one.
  • The Rival: With AKB48, although this hasn't really been a focus point in recent years.
  • Running Gag: Several.
    • Yumi Wakatsuki's "Hashi-kun" gag, which she learned from a comedian to get rid of her serious character. It has since been passed on to Miona Hori.
    • Ami Noujo will always play the sleazy male character in Nogibingo!.
    • Some early mousou requests on Nogibingo! will always be on the masochistic side.
    • Asuka Saito's clay figure she made in elementary school has shown up three times. Neither Asuka, Fukagawa, Himura, or Higuchi wants it.
    • Manatsu Akimoto's tripping, slipping, and general clumsiness always gets looked down on, as the members are suspicious as to whether she's doing such acts on purpose.
      • In tandem, whenever Manatsu does something suspicious, expect Mai Shiraishi to turn into Kuroishinote , giving Manatsu a Death Glare and some harsh words.
      • Manatsu in turn doesn't miss the chance to tease Maiyan when the former aced a general knowledge quiz while the latter is among the bottom half.
        Manatsu: How does it feel to be the only one left of the older members?
        Maiyan, with a Kuroishi Death Glare: I think it does have its merits.
    • Himura-san will not look at the members with lewd eyes. Zettai! note 
    • The sizes of Manatsu Akimoto and Asuka Saito's head often gets picked on, the former having a large head and the latter having a small head. The size of Manastu's head has also caused problems when she tries on hats or helmets.
    • When there is food to be won in a game, Bananaman will always sample them first to see if they "taste good", much to the members dismay.
  • Sadist: Nanami Hashimoto apparently likes the misfortunes of others. They even did an entire episode about it on Nogizaka Kōjichū.
    • Asuka Saito has been proclaimed to be a sadist by the other members. And it is shown that she is rough with the kohai members.
    • And the king of sadists isn't even part of the group. Osamu Shitara, from Bananaman and the hosts of their main variety show, loves to troll the members.
  • Sailor Fuku: Used frequently, most notably in Seifuku no Mannequin.
  • Signature Move: Some members have a signature move.
    • Himeka Nakamoto has her trademark "Himetan Beam".
      • Nanami Hashimoto also does a variant ("Nanamin Beam"), usually doing it unwillingly.
    • Sayuri Matsumura has her "Sayuringo Punch".
    • Manatsu Akimoto shoots fans' hearts with a "Zukkyun!"
    • Other members have tried to make a signature move to help their popularity, such as Hina Kawago with her "Kawago Chop" or Ami Noujo and her "AmiAmi Hurricane".
  • Skinship Grope: A few members are known to grope other members butts, usually Rina Ikoma or Mai Shiraishi. Maaya Wada once recalled a time a member groped her chest.
  • Slumber Party: Most episodes of Nogibingo! end with a slumber party segment where several members talk about the episode and their lives in general.
  • The Something Song: Nogizaka no Uta (literally Nogizaka's song).
  • Streaking: The host of Nogibingo, Ijiri Okada, often does Type 2 around members. It's a sort of initiation rite when a new generation is about to enter the show.
  • "Super Sentai" Stance: Two episodes of Nogibingo! (though in separate seasons) were themed around superheroes. The participating members would do a pose for their character, especially Sayuri Inoue who goes full ham.
  • Surprisingly Good Foreign Language: Erika Ikuta is known for her rendition of the Finnish folk song "Ievan Polkka".
    • Yuri Kitagawa was born in America, so she speaks English fluently.
    • Rei Seimiya spent some time in the U.S. as well and can speak English.
    • Rena Yamazaki, in her first appearance on Nogizakatte Doko? at least, could speak one of Charlie Chaplin's quote pretty well. She can also speak Chinese and is certified.
  • Suspiciously Specific Denial: When asked what she cooks at home, Asuka Saito denies that she cooks anything special. Manatsu says that Asuka always never tells the members what she cooks.
  • Terrible Artist: Erika Ikuta. Her drawings are interesting to say the least.
    • Mai Shiraishi and Miona Hori are bad drawers as well.
    • Averted with Nanase Nishino, Marika Ito, and Yumi Wakatsuki, who are quite a good artists. Rena Yamazaki and Haruka Kaki are among the other good artists as well.
  • Tempting Fate: On one of their single campaigns, whilst hiking a mountain, Manatsu Akimoto states that if they fall or slip they could die. Cut to a few seconds later where Manatsu trips.
    • Might also count as a hilarious in hindsight, both Mai Fukagawa and Nanami Hashimoto said that they did not want the center position in an early episode of Nogizaka Kōjichū. Come 2016 and they both have centered one song each. Granted it's their graduation song, but still.
  • Theme Naming: The members in the sub-unit Wakasama-gundan all have the 美 (mi) kanji in their names. Averted, now that Miona Hori is the new leader of the gundan.
    • Minami Umezawa has stated that she and her siblings all have ocean related names.
  • Through His Stomach: Episode 39 of Nogizakatte Doko? had Kazumi Takayama, Mai Shiriashi, Sayuri Matsumura, and Erika Ikuta cook for Himura (the first three to appeal to him, while Ikuta for revenge for her failed dashimaki tamago). The former two did well, the latter two... unsurprisingly did not.
    • They held a bento contest and nabe contest during Nogizaka Kōjichū where they had to do a small skit attempting to win their boyfriend (Himura for the bento contest, the viewer for the nabe contest) with the food they made.
  • Trademark Favorite Food: Yakiniku, or just meat in general, is the usual go to food for the members.
    • Minami Hoshino likes bread, particularly plain bread.
    • Reika Sakurai has an affinity towards sea urchins.
    • Momoko Ozono likes tomatoes.
  • Ugly Guy, Hot Wife: Himura is often compared to pigs and his wife, announcer Aika Kanda, is occasionally brought up in Nogichu.
  • Werewolf: This game is very popular among the members, they usually play it during breaks between concerts. They have also played the game for the 46 hour live shows.
  • We Hardly Knew Ye: Yoshimoto Ayaka and Yamamoto Honoka were two first generation members that left the group before the group even got their own variety show. Nothing is known about those two members apart from Yoshimoto being the original choice for center.
    • The three second generation kenkyuuseis also left very shortly after their introduction, all at around the same time.
    • Some of the first generation members that left a year or two after the group's debut single can be this, due to them rarely ever making any appearances on their show.
  • Why Did It Have to Be Snakes?: Mai Shiraishi is this trope to the T. It has been showcased a few times that she just does not like snakes. Nanase Nishino, however, is an aversion as she loves snakes and other reptiles.
  • Why We Can't Have Nice Things: The members often complain about their catering during the Zenkoku tours, specifically that they don't get enough gyutan. They have a ticketing system where a member can only get a plate of gyutan if they have a ticket, which would lead to Sayuri Matsumura hoarding the tickets from staff and other members. The next day, the tickets had their names on it, meaning they can only get one ticket each.
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