The McGill family
Father of Jimmy and Chuck McGill.
- Family Business: The brothers McGill grew up in (and helped out with) a small town general and hardware store run by their dad. Classic.
- Hard Work Hardly Works: Jimmy tells Marco that no matter how hard he worked and how many regular clients liked him he was simply too soft and any deadbeat in the neighborhood owed him money, he also never could compromise like selling alcohol and cigarettes to the delinquents since it wouldn't be helping them.
- Horrible Judge of Character: He's infamous for this amongst grifters (and locals), unfortunately. A semi-thought-out sob story would get them either a major discount, a freebie... or outright cash.Jimmy: Dad, it's a rip-off, just like that bum from last week.Willard: Jimmy -Jimmy: Every grifter in town knows that this is the spot to come for an easy handout.
- Mr. Red Ink: Although Chuck is quick to blame Jimmy for lifting money from the till and thereby sinking the family business (in fairness, he did contribute to the failure), it's quite apparent that their father needed little incentive to spend what the shop couldn't afford on people who really didn't need the help.
- Nice Guy: He gave a guy $10 so he could get home to his sick child, even though the man had no proof of his story and could have been faking. Turns out he was.
- Posthumous Character: He's long-dead by the time the series starts.
- Stupid Good: He refuses to not offer aid to just about anyone who asks for it, out of fear of turning down someone who actually does need it. Most people are actually like this in real life whenever a scammer feeds them an "I need money for baby formula" story. If it didn't work so often, scammers would quit.
Mother of Jimmy and Chuck.
- Last Words: Ruth's dying words are a major source of jealousy and rage for Chuck. Jimmy had stepped out of the room to get both brothers something to eat after many hours by her bedside, at which point Ruth called out for Jimmy, not Chuck. She died seconds later, but Chuck never did tell Jimmy what her final words were.
- Parental Favoritism: She favored Jimmy over Chuck, and cried out for him ("JIMMY! JIMMY!") in her very last 10 seconds.
- Posthumous Character: She's dead by the time the series begins.
- Amicable Exes: Despite leaving Chuck, she's shown to still be friendly and loving towards him.
- Not So Above It All: Chuck certainly seems to think and expect that she's above it all, and she's certainly a classy lady but she's not pompous. She joins in with Jimmy's lawyer jokes.
- Screw This, I'm Outta Here!: Jimmy reveals that at some point, Rebecca left Chuck. This seems to be the catalyst for the development of Chuck's mental illness.
- What the Hell, Hero?: She is understandably taken aback by Chuck slapping her phone and not telling her about his psychomatic condition. She gives one of these to Jimmy as well, after he drives Chuck to a breakdown on the stand in order to escape being disbarred.
The Ehrmantraut family
For Matty Ehrmantraut, see Police and Law Enforcement.
Mike's daughter-in-law and mother of his beloved granddaughter Kaylee, she's a health care worker who moved to New Mexico from Philadelphia in the wake of her husband's death.
- Ascended Extra: She only appeared briefly in one scene in Breaking Bad, but has a bigger role to play in this series.
- Broken Bird: She took Matt's death really poorly.
- Morality Pet: Keeping her and Kaylee safe is the only thing that Mike has left to live for.
- Nice Girl: She is a kind and understanding woman.
- Obnoxious In-Laws: Averted, she really likes Mike and he looks after her like she was his own child.
- Properly Paranoid: Is convinced that someone is out to get her and her daughter. Considering what happened to her husband, it's understandable. Becomes true later as the Salamanca do threatens her and her daughter to scare Mike.
- Saved by Canon: Since she briefly appears in the original series, she'll survive this show.
- Widow Woman: Her husband Matt was killed by his corrupt fellow police officers prior to the start of the series.
Mike's precocious granddaughter.
- Vague Age: Despite Better Call Saul taking place several years before Breaking Bad, Kaylee doesn't appear to age much between the two.
The Varga family
Nacho's father, who runs a car reupholstery and detailing shop. Nacho works at the store in his spare time.
- All There in the Manual: His first name has not been revealed on the show, but it appeared in casting information for the seventh episode of Season 3.
- Badass Bystander: It takes some serious guts to tell Hector Salamanca to Get Out!. He doesn't even feign much politeness, fixing Hector with a Death Glare the entire time.
- Honor Before Reason: Nacho says that his dad would never associates himself in illegal activities even if his life is on the line.
- I Have No Son!: He is not impressed at finding out Nacho is in league with the Salamancas, telling him to get out of the house.
- Locked Out of the Loop: Unlike Tuco's grandma, Nacho's father does not know that his Ignacio is a drug dealer. It's implied that Manuel is aware of Nacho's criminal past, and thought that he was The Atoner, back on the straight-and-narrow.
- Morality Pet: For Nacho, reflected in his refusal to involve him in the business.
- Nice Guy: He tries to convince Mike to buy a cheaper product than he asked for, since the cheaper one fits Mike's car better, even though he would make less money on the sale.
- Screw the Money, I Have Rules!: Manuel flatly refuses to accept payment from Hector Salamanca.
For Daniel Wormald, see Petty Criminals.
"Big" Ricky Sipes
A wealthy mogul who wants Jimmy to help him secede from the United States. The deal falls through when he tries to pay Jimmy in currency which he printed himself.
- Bait-and-Switch: When he brings up Jimmy's decrepit car, Jimmy thinks he's going to criticize it, but instead Sipes says he sees it as a testament to how a good working man like Jimmy can't even make a decent living in the States anymore.
- Cloud Cuckoo Lander: Needs binoculars to try spotting baseline reality, put it that way. That bubble he's living in is very well insulated by money.
- Eagle Land: So much so that he wants to secede and set up a country which more closely fits his vision of America's original ideals.
- Rich in Dollars, Poor in Sense: He's wealthy, and wants to secede from the United States. This, coupled with the fact that he tries to pay Jimmy with his own fake money, makes it clear that he's seceded from reality.
- Too Dumb to Fool: As a rich idiot with a long and totally unrealistic goal, Jimmy could have made a windfall 'working' on his doomed case... except he believes so much in his delusion he pays Jimmy in his made up currency.
An inventor who wants Jimmy to help him patent his 'talking toilet buddy' which says encouraging phrases to children as they potty-train. When Jimmy observes that the toilet's comments are more suited to erotica than toilet training, Roland throws him out.
- Achievements in Ignorance: In a way, as Jimmy points out. That toilet idea could find a very niche market and be a success if marketed right... You'd just have absolutely no shame in producing and selling it. But, it really wasn't what the guy was going for.
- Bungling Inventor: His toilet might technically work, but it's really not suited for the purpose he designed it for.
- Unfortunate Implications: In-universe, Tony the Toilet Buddy's phrases of encouragement for small children using the toilet sound suspiciously like sexual innuendos (as Jimmy points out.)
An elderly lady who hires Jimmy to handle her estate planning. She later stars in a commercial Jimmy shoots for the Sandpiper case.
- Back for the Dead: In Season 4, Jimmy learns that she died in her sleep.
- The Bus Came Back: She returns in Season 2 when Jimmy needs someone to film for his Sandpiper commercial.
- Only Sane Woman: One of three prospective clients Jimmy gets after his billboard stunt, and the only one of the three sane enough that Jimmy can actually help her.
A resident of Sandpiper Crossing who hires Jimmy to write her will.
- The Bus Came Back: Comes back into the picture when Jimmy realizes that he needs her to settle in the Sandpiper case so he can get his payoff.
- Minor Crime Reveals Major Plot: When she reveals that she doesn't have the money to pay Jimmy at the moment, he looks at her bills and sees that they're slightly high. This minor overbilling eventually leads to him uncovering massive fraud on Sandpiper's part which could potentially result in a multimillion dollar judgment.
Helen, Rose & Myrtle
Three other elderly residents of Sandpiper Crossing.
- Bitch in Sheep's Clothing: For the most part, they're just harmless old ladies. But when Jimmy manipulates them into ostracizing Irene, the way they turn on their former "friend" is devastating.
Recliner store owner
The owner of Duke City Recliners. He hires Jimmy to film a commercial for him.
- Bad Acting: Despite Jimmy's attempts to coach him, he is hopelessly awkward and nervous on-camera.
- Henpecked Husband: He whines his wife is very strict about his budget.
- Only Known By His Nickname: His name isn't given on the show, and the casting information just refers to him as 'Friendly-Faced Man.'
Rick and Ryan
The owners of ABQ In Tune, a music store in Albuquerque who consider hiring Jimmy to film commercials for them.
- Always Identical Twins: The actors are identical twins, and presumably the characters are as well.
- Asshole Victim: The first time Jimmy tries to shoot a commercial for them, they cancel at the last minute, costing Jimmy time and money. He manages to cut a deal in which he'll give them a free commercial on the condition they buy more after business picks up; their business does improve thanks to the commercial, but they back out of the deal and refuse to pay. So Jimmy forces them to buy by staging a fall in their store and threatening to sue otherwise.
- Beard of Evil: Both of them.
- Greed: They had no qualms forcing Jimmy to do their commercial for free.
- Speak in Unison: They do this on occasion, usually when reacting to something Jimmy did.
- Ungrateful Bastard: Even though Jimmy's commercial did bring them a lot of customers, they only want to pay Jimmy a meager $450 for it even though Jimmy stated they promised to do 7 more commercials at $6500. Because of this, they refuse to pay him anything and shoo him away.
CEO of Mesa Verde Bank & Trust, who hires HHM to help with an interstate expansion project.
- Badass Baritone: Kevin has a confidently authoritative voice that suits his position as boss of Mesa Verde.
- Benevolent Boss: He's a thoroughly nice guy, although no less commanding as an employer. Kevin is charming and humorous, highly values Paige's opinion, praises Kim as the "best outside counsel" he's ever dealt with and even offers her another client. When Kim confesses that Chuck is embroiled in a legal battle with her and her partner, he thanks her for her honesty but states that he intends to stick by her.
- Deadpan Snarker: When Chuck is being stubborn he has this little gem, "I know where my own damn bank is".
- Screw This, I'm Outta Here!: He and Paige ditch Chuck when he treats them with contempt following the discrepancies caused by Jimmy's forgery.
Owner of an oil drilling operation.
- Honest Corporate Executive: Although it's causing problems for him, he stands by the original deal he made with the land owners and is happy that they should get what is, legally, theirs.
- Small Role, Big Impact: He's only onscreen for a few minutes and his legal problem, unlike those of Sandpiper Crossing and Mesa Verde, is simple enough that it could be polished off in a couple of weeks. However, adding his oil rights issues to Kim's already over-extended workload forces her to pull yet another all-nighter, which ultimately culminates in her crashing her car en route to a meeting with him.
Jimmy's film crew
People whom Jimmy hires to help him shoot videos.
A student at the University of New Mexico whom Jimmy occasionally hires to film him. He works the camera.
- Basement-Dweller: Jimmy tells him, "I hope your parents enjoy supporting you for the rest of their lives".
- The Bully: He has the nerve to pick fights with Jimmy, the man who pays him.
- Greed: He expects to make a living off his intern work.
- Jerkass: He's not a very pleasant person, and a very bad, disrespectful intern to Jimmy.
- Karma Houdini: Jimmy is either too pressed for time to find a replacement for this bad intern or he's too worried about his personal finances to fire him.
- Only in It for the Money: As he states, numerous times. Jimmy says he still gets support from parents.
A student at the University of New Mexico whom Jimmy occasionally hires to film him. He works a boom microphone.
- No Name Given: In spite of recurring for five episodes, he's yet to receive a name.
- Pop-Cultural Osmosis Failure: He thinks Ritchie Blackmore did "Another Brick in the Wall".
- The Generic Guy: Doesn't have as much of an obvious personality as the rest of Jimmy's film crew. He doesn't really talk much either.
A girl hired by Jimmy to apply make-up to him in preparation for filming himself.
- Hair of Gold, Heart of Gold: Is a blonde, and when she sees Jimmy is going out of pocket to pay her for her work on a commercial, she tries to give him his money back.
- Nice Job Breaking It, Hero!: In the middle of Jimmy's attempt to convince some locals that a famous singer attended a school in New Mexico, she comments that the singer was actually English, almost derailing Jimmy's story.
- No Name Given: She's credited only as "Make-up Girl".
- Women Are Wiser: She's polite and sympathetic to Jimmy, unlike the two male interns.
People scammed by Jimmy and Kim
An obnoxious financier.
- Asshole Victim: In his original appearance, and his cameo in the training video.
- Butt-Monkey: First, Jimmy and Kim scam him out of dinner, including a bottle of tequila priced at about $1000. Much later, in Breaking Bad, Walt sets his car on fire. In the promotional Los Pollos Hermanos training video series, he is threatened by Gus (of course that's for unnecessarily disturbing the peace in Gus's restaurant).
- Narcissist: As a stock broker, he tends to think of himself as superior to others.
- Shockingly Expensive Bill: Jimmy and Kim stab him with this over Tequila, and he's not happy about the total due.
A businessman who was scammed by Jimmy McGill and Kim Wexler.
People scammed by Jimmy and Marco
A businessman conned into buying a worthless half-dollar coin from Jimmy and Marco.
- Greed: This is his problem. Once he thinks the coin is valuable, he rushes to try to buy it without independently confirming its value.
A man who is tricked into paying Jimmy hundreds of dollars for a fake Rolex watch.
- Greed: He jumps at the opportunity to steal a Rolex from the unconscious Marco and even pays Jimmy all the money he has on him to let him leave with the watch. Unfortunately, Jimmy and Marco are in cahoots and the watch is worthless.
A man who is almost scammed into paying for a fake watch.
- Karma Houdini: He runs off with the dying Marco's wallet and is never punished for it.
Sabrina & Lucianne
Two women who sleep with Jimmy after he tricks them into thinking he's Kevin Costner.
Judges and commissioners
A judge in a New Mexico court.
A commissioner in charge of determining whether or not the new Mesa Verde branch can open.
- Obstructive Bureaucrat: Played with. He does block Mesa Verde from opening its new branch because of a paperwork error, and Chuck acts like this is no big deal and can easily be overlooked, but Ughetta makes it clear that the paperwork error resulted in his staff researching the wrong location and thus rendered them unable to provide his commission with the information they need to determine whether the branch should be allowed to open. Kim is able to have an earlier date than he proposed Chuck by negotiating and looking for free spots.
Dr. Lara Cruz
The doctor who is assigned to treat Chuck McGill at the hospital.
- Cruel to Be Kind: She exposes Chuck to electricity in order to demonstrate that his condition is mental, not physical, so that his brother Jimmy will have him committed.
Santa Rosa Insurance Group
The insurance firm which provides malpractice insurance to lawyers working for HHM, as well as Jimmy.
An agent working for Santa Rosa.
- Bitch in Sheep's Clothing: Acts sympathetic towards Jimmy, but when he breaks down crying in front of her and starts talking about Chuck's condition and his breakdown, she writes down a note to raise Chuck's insurance rates. Jimmy planned on this of course, but really, how heartless can you be and there's a hint that maybe even he was momentarily surprised by how willing she was to do this?
- Unwitting Pawn: Of Jimmy's. He manipulates her into believing that Chuck is falling apart as a lawyer, even though some of the things Jimmy attributes to Chuck were in fact Jimmy's doing.
Representatives for Santa Rosa.
- Xanatos Gambit: Chuck accuses them of trying to pull one of these by dramatically raising HHM's rates. Either HHM pays much more, or they fire Santa Rosa and become another insurance firm's problem.
Grief counseling group
The leader of a group counseling group attended by the Ehrmantrauts.
- The Shrink: His job.
A woman in the grief counseling group that Stacey attends. She forms a friendship with Mike.
- Broken Bird: Downplayed compared to Stacey, but the death of her husband is still hurting her. It doesn't help that unlike Stacey, who ended up having some closure when Mike gives the Awful Truth, Anita's husband simply disappeared.
- Ship Tease: She's clearly interested in Mike, and although he's seemingly interested, he's a little more tentative.
A member of the grief counseling group who lies about having a dead wife.
- Attention Whore: He spends months or even longer turning up to a grief counseling group, fabricating an entire story about his dead wife "Judy", solely to feed off the misery of others. He's pretty ghoulish.
- Bad Liar: Mike's assessment of him. He manages to fool most of the group, but Mike says that's only because the rest of the group is too wrapped up in their own miseries to be paying attention. Mike himself notes that Henry's story changes constantly and he has a visible tell when he's lying.
Krista, Raquel, and Sam
Employees at the Cinnabon where Jimmy works after fleeing New Mexico.
- The Danza: All three actresses share first names with their respective characters.
A taxi driver who picks up "Gene" from the hospital. He has Albuquerque tags dangling from his rearview mirror.
- Death Glare: He may have given "Gene" one of these through the rearview mirror.
Jimmy's Vietnamese-American Cranky Landlord. She runs the nail salon where Jimmy rents his boiler-room law office.
- Asian Rudeness: Especially toward Jimmy.
- Asian Store-Owner: She runs the nail salon often frequented by other Vietnamese women.
- Asian Speekee Engrish: Yowza, she is a number of racial stereotypes. Her English isn't very fluent and she skimps on prepositions. "You work for people who have sex with chopped-off head? Why you work for these people? Cucumber water for customer only!"
- The last line achieved popularity with viewers and became an Internet meme.
- Cranky Landlord: To Jimmy, since she rented out the boiler room of her building to him, which he converted into an independent law office.
- Jerkass: She's rather irritable and snarky, making no secret of her dislike for Jimmy. She also denies Jimmy access to the cucumber water cooler. In "Switch", Jimmy spitefully drinks from the spigot anyways without a cup.
- Pet the Dog: She's genuinely kind and sympathetic to Jimmy for the first time as his relationship to Kim is falling apart.
- Token Minority: The most frequently seen Asian character on the show, even if she's only a minor character.
A waitress at Loyola's Diner, where Mike is a regular customer.
A realtor working for Venture Reality Group.
A US Air Force captain posted to a base with a famous bomber airplane. Jimmy resorts to unsavory measures in order to get some footage with the plane, which draws Bauer's ire.
- Blackmail: Jimmy is able to get him to back down by threatening to involve his superior officer for being incompetent enough to fall for Jimmy's trickery and let Jimmy on the premises.
- Gullible Lemmings: He not only believes Jimmy about Fudge's heroic war record, but gets other troops to line up for a photograph. Jimmy is later able to use Bauer's incompetence to keep him silent about the whole sordid event.
- What the Hell, Hero?: Bauer is absolutely furious with Jimmy for his trickery, calling him an ambulance chaser and threatening him with legal action.
A supervisor who monitors people assigned to pick up trash for their community service.
- Asshole Victim: The community service supervisor is brought to heel with the threat of Jimmy suing him for the back damage he sustained during the below flopsy, threatening to bring in someone else doing community service to make it a class action. Though this other person is heavily implied to be a drug dealer, the supervisor had no way of knowing this and was told the man needed to see his sick kid in hospital - so Jimmy threatens to add emotional distress to the suit. The possible drug dealer gets to 'see his sick kid', both of them get their full hours for that day's community service, and Jimmy gets $700 from the 'distressed father'.
- Mean Boss: Punishes Jimmy for talking on his phone during his community service, even though Jimmy picked up more trash than everyone else. To be fair, he's probably had to deal with community servers doing exactly the same thing many times over but still the way he goes about telling Jimmy.. is enough to qualify for this trope.
- No Sympathy: He doesn't care about Jimmy's plea as he is there for community service and not volunteering, comparing it to jail time.
The owner of Neff Copiers.
- Benevolent Boss: He's a friendly guy, although he might be too benevolent for his own good.
- Butt-Monkey: Mr. Neff is just a nice business owner, but in his short screen time he's subjected to a devastating vocal unleashing by Jimmy who then conspires to steal from him. To make matters worse, he's having martial troubles.
- Exiled to the Couch: He winds up sleeping in his office after his wife takes offense to his choice of romantic gift (a vacuum cleaner).
- Family Business: He's the latest of many Neffs to own Neff Copiers. He even has Hummel Figurines belonging to his grandmother on display in his office.
- Horrible Judge of Character: After Jimmy does a convincing song-and-dance during his job interview, Neff takes only a few minutes to talk things over with his assistant before agreeing to hire him. Neff really doesn't have any reason to distrust Jimmy, but Jimmy still unloads a fair amount of vitriol for his naiveté.
A records clerk in Lubbock, Texas.
- The Mark: She serves as one to Jimmy and Kim, who manipulate her into swapping in a new copy of architectural plans for the previous copy that Jimmy had destroyed.
An employee working for TravelWire in Albuquerque.
- Properly Paranoid: He's clearly uneasy and worried when Lalo seems to vanish from his store. Unfortunately, he still can't react quickly enough to save himself.