Yeagar: By who?
Artax: By a foe Lakressa knows only as She Who Must Be Obeyed!
Nodwick: Dare I ask where "she who" went?
Artax: To a place called The Lands That Know No Name!
Nodwick: Uh-huh. Let me know if we stumble upon any proper nouns in all this mess.
Occurs whenever a place, object, or person is described with, well, a description, rather than a name. Sometimes, because there is No Name Given, they may turn out to have an actual name. Often subverted by using a self-contradicting name.
The name is inspired from Clint Eastwood's "The Man With No Name", but the trope is unrelated to The Expy With No Name. Compare Everyone Calls Him "Barkeep", No Name Given, Spell My Name with a "The", Capital Letters Are Magic, My Name Is ???, The Trope Formerly Known as X, and Name That Unfolds Like Lotus Blossom. See "Untitled" Title for works that similarly say they lack titles. And yes, we know this page actually having a title is a minor Logic Bomb in and of itself.
- Several characters in Daily Lives of High School Boys were only given a description, such as "Takahiro's friend," "Yoshitake's older sister," "Yanagin's Sempai," and "overly self-conscious girl." Downplayed by "literature girl;" later in the series her classmates called her by her nickname "Yassan" despite continued to be known as the "literature girl" on the cast sheet.
- Excel♡Saga has "That Man." He has five colleagues, named "That Man Over Here", "That Man Over There", "This Man", "This Man Over Here" and "This Man Over There". It's a subversion, though, as those are their actual names.
- Fullmetal Alchemist has Scar — he had a name, but no longer uses it. It boils down to him no longer considering himself worthy of one after using alchemy to hunt down alchemists.
- Most of the bijuu in Naruto. Because humans don't consider them anything more than huge, destructive monsters, they don't bother learning their names. The only bijuu who is called by his actual name by humans is Shukaku. All the rest are called by the number of tails they have, though Naruto is happy calling the yonbi "Son" and probably will start calling the kyuubi "Kurama."
- Shakugan no Shana has Guze no Tomogara, who are often referred by elaborate titles rather than names. Or maybe those titles are their real names. Flame Haze also get such titles, the titular heroine didn't have a normal name until the beginning of the story.
- Slayers has "The Lord of Nightmares", also known as "Mother of all Monsters". No name is ever given to this being, despite all its children having both names and titles, "Gaav, the Demon Dragon King" for example.
- Garfield: In the Garfield: His 9 Lives short "the Garden", The Crystal Box, or, at length, The Crystal Box On A Checkered Toadstool.
- Knights of the Dinner Table: In one strip, Dave refuses to name his new character, instead referring to him as the 'Man With No Name'. The situation quickly devolves into The Trope Formerly Known as X.
- Disney's RealmWalkers has the Big Bad "Him", who is so feared by the inhabitants of the multiverse (namely the Council of Masters) that everybody just refers to him by male personal pronouns instead of his name.
- Speaking of the Council of the Masters, all the residents of the Citadel (except the Council themselves) have their names removed and are only referred to by their tile (The Agent, The Scholar, etc.), plus a 3-number, 1 letter identification code. Their names aren't entirely kept secret however, as whatever it is under the bridge easily identifies the Scholar's name as Darius.
- Kyon: Big Damn Hero plays this trope with "Haruhi's favorite website", as the fic usually refers to it with a that phrase or a variation of that. But, as the fic tells it's that website is a wiki and it inspired the Trope-tan anime, it also doesn't try to hide which website it is.
- The titular... whatever it is... in an H. P. Lovecraft parody called "The Indescribable".
- The Lyrical Nanoha fanfic Game Theory has a girl in a wheelchair whose name is never given until the very end, but it's pretty clear that she's Hayate.
- In Holo-Chronicles, the city that Aloe and the Chinese branch had gone off to investigate is never called by a name when referring to it before its reduction to a crater, and afterwards, it is only referred to as "the Erased City" by Amelia in A-chan's notes. The same goes for the "Empty Universes" destroyed by Omegaα, further linking the two together.
- In the interviews at the start of The Incredibles, Frozone says that he doesn't care about his girlfriend's secret identity. For the rest of the movie, she's only referred to as "Honey".
- The monsters who hold The Village (2004) in fear are called "those we do not speak of".
- In Armageddon (1998), character several times refer to "The Russian space station" instead of just calling it by its proper name "MIR" — though it's technically MIR with bits stuck on to make it more impressive. Trevor Rabin's score for the movie includes a cues titled "Death of MIR."
- The narrator of Fight Club in the book and film. note
- 12 Angry Men, the play, never names the jurors, even in the script (they are referred to by juror number). The TV adaptation names a few of them in a tacked-on postscript, though there's no significance to the names.
- Lawrence Dimmick. Freddy Newandyke. Vic Vega. And three other guys.
- Kevin Costner's character in Waterworld is known as "The Mariner".
- In Kill Bill volume #1, they go through great lengths to hide the name of the Bride (even to the point of bleeping it out). Then in volume #2 it's blurted out to be "Beatrix Kiddo".
- But when she buys a ticket at one point in Volume One, her name is clearly visible on her ID.
- In Paint Your Wagon, one of the two partners in a gold prospect is simply known as "Pardner" for the entire narrative, even by his wife, but at the end:
Ben Rumson: [the other partner] What the hell is your name, anyway?
Pardner: It's Sylvester Newel. Yeah, just one 'l.'
- Scary Movie 4 skewers the example from The Village (2004):
Elder: But if you talk about those of whom we do not speak, have you not spoken of that about which we do not talk?
Hale: Do not speak of that of about which we talk of not speaking... about.
- The Dresden Files has the Outsiders; beings hailing from beyond the known cosmos, even beyond the supernatural realms of Faerie, Heaven, and Hell. Two of the most prominent Outsiders in the series have names such as "He Who Walks Behind" and "He Who Walks Before". Any other name given to them (such as the pejorative "Sharkface" used by the hero to refer to He Who Walks Before) are explicitly not their true names.
- Battle Ground (2020) finally introduces a third walker: He Who Walks Beside.
- Harry Potter's "He Who Must Not Be Named" (AKA "You-Know-Who"), who is not a No Name Given. Indeed, it's a plot point that Harry himself refuses to use the common euphemisms, and simply refers to him as Voldemort.
- The Death Eaters never use his name directly either, referring to him as "The Dark Lord". Snape uses that name as well, which Harry notices.
- This is subverted in the final book, where Voldemort turns the superstition to his advantage: since the people who are brave enough to speak his name are precisely the ones he is after, Voldemort casts a spell which allows him to locate anyone who speaks his proper name, even through strong protections meant to prevent just that.
- The men of Gondor in The Lord of the Rings (the book) refer to Sauron as "He whom we do not name" or "the Nameless (Evil)" for short. Elves (and other characters, including Gandalf and Aragorn, both of whom may have picked it up from the Elves) tend to refer to him as "the Enemy". He is also referred to as "the Dark Lord".
- Confusingly, these latter two names were also both previously used to describe Sauron's old master Morgoth, who by the time of The Lord of the Rings is instead referred to by names such as "the Prime Dark Lord" or "the Great Enemy" to distinguish him from Sauron.
- While they are mentioned routinely by name in The Silmarillion, the Valar are rarely called that by name in The Lord of the Rings, instead being known as "Those who dwell across the sea". Manwe, the greatest of the Valar, is referred to as "the Elder King".
- Eru Iluvatar (a god) takes this a step further: not only is he never referred to by name, he is never explicitly referred to at all, even by a title or other name; instead it appears only allowed (or respectful) to imply his existence and actions.
- "The King in Yellow", from the same-titled horror fiction collection of Robert W. Chambers. The King has been borrowed by a number of other authors:
- The Lords of Dûs by Lawrence Watt-Evans: the King is the high priest of the also-nameless god of Death.
- In the Cthulhu Mythos, the Great Old One Hastur is sometimes called "Him Who Is Not To Be Named". This is due to the fact that saying his name repeatedly is thought to summon him. In August Derleth's stories, he is The King in Yellow.
- H. P. Lovecraft used this trope so much that he Lampshaded it in The Unnameable, which not only embodies the trope but discusses it at length.
- The humans in The Night Land named most everything outside the Redoubts this way — the Road Where The Silent Ones Walk, the Place of the Ab-humans, the Thing That Nods, the four Watching Things...
- In the Young Wizards series, the antagonist is usually known as The Lone Power, sometimes as Starsnuffer, or formally as "Fairest and Fallen" (It has many other titles). The "deities" are The One and The Powers That Be.
- In Earthsea, knowing the True Names of things is important for spellcasting, so things without names — such as the Nameless Ones, the dark gods of the Kargs in The Tombs of Atuan — are super-bad juju magumbo.
- Curious George has The Man in The Yellow Hat.
- In Year Of The Griffin, there is a teacher who cannot remember his students' names and so calls them "you with the hat", "you with the hair", "you with the voice", etc. Arguably it's not that he can't remember their names, just that he's such a jerk he never bothers to use them.
- A Series of Unfortunate Events
- The two villains that lord over Olaf are referred to as the nonspecific "Man with a beard and no hair" and the even less specific "Woman with hair and no beard".
- Many of the members of Olaf's troupe, like the "White-faced women" and " the one who looks like neither a man nor a woman"
- The Wingfeather Saga parodies this trope with its villain: "That evil was a nameless evil, and its name was Gnag the Nameless."
- For a book and a half of The Vampire Chronicles, Akasha and Enkil are known simply as "Those Who Must Be Kept".
- Jonathan Strange & Mr. Norrell has the villainous "gentleman with thistledown hair." Thanks to his faerie powers, no one can ever describe him accurately, and nobody knows his actual name.
- The main character from H. G. Wells' "The Time Machine" is known only as the Time Traveller.
- "The Place Which Is No More" from David Eddings' Malloreon. note
- Piers Anthony's Battle Circle trilogy features a society of people who are named after their weapon of choice. On a bet, one of the main characters winds up losing his right to use a weapon, forcing him to go forever onwards as The Nameless One.
- In Alcatraz Versus the Secret Librarians, Alcatraz shrewdly guess that "She Who Cannot Be Named" must be so fearsome her name is taboo. Turns out people just can't pronounce it.
- Non-fiction example: this was a Running Gag in Raymond Smullyan's What Is The Name Of This Book?
- Inverted in John Moore's Heroics for Beginners; the Big Bad, Lord Voltmeter, is referred to as "He Who Must Be Named," as Lord Voltmeter dislikes being referred to by personal pronouns.
- Presumably the Headless Horseman from The Legend of Sleepy Hollow had a name, but no one calls him by it. Indeed, as he can't speak and has no face to recognize, it's doubtful anyone could call this ghostly figure by his name, even if they'd known him in life and he wasn't a hoax.
- Queen Ayesha in H. Rider Haggard's She is known to her subjects as She-Who-Must-Be-Obeyed.
- The Mediochre Q Seth Series has The Organisation Which I Represent.
- In the Thieves' World universe, the Ilsigi war god is referred to only as Him-whom-we-do-not-name, ostensibly because the Ilsig are a peaceful people.
- There is a book named The Name of This Book is a Secret.
- In Portlandtown, the chief villain is an outlaw known only as The Hanged Man.
- In The Saga Of Billy, Vetherr is primarily the god of Necessity, and using his name when you do not have to is considered to bring bad luck; instead, people use his many nicknames, among which the Traitor, the Father of Monsters, the Grey God, the enemy Of Man, or the bearer of the Burden, the worst of all for him being the Grieving man.
- The Stand: Randall Flagg is known as The Man Without A Face and The Walkin' Dude,among other things.
- Douglas Adams invented the character Slartibartfast to spoof this trope: a character refuses at first to give his name ("My name... is not important,") but it turns out it's just because he's embarrassed by it.
- A leader of the evil side in Grunts! is only referred to as "the nameless necromancer". His identical twin sister, equal in power but on the side of good, is called "The Named".
- "She Who Must Be Obeyed" originally came from the novel She by H. Rider Haggard.
- Alias gives us Suit And Glasses, a Depraved Dentist with no equal.
- Angel. Played for Laughs when Angel is Perp Sweating the High Priest to find out Jasmine's true name.
High Priest: (choking) Keeper!
Angel: (lets the priest go) That's it? Caper?
High Priest: The true name is known only by the Keeper of the Name.
Angel: Right. (grabs the priest's neck again) That's you!
High Priest: No, I am the Guardian of the Word!
Angel: You said the word is the name.
High Priest: Yes, and I guard the Keeper of it.
Angel: So you're the Keeper's keeper?
- Babylon 5: Shadow minions think it is super-cool that the Shadows' name is a thousand pages long and cannot be pronounced by puny mortals. Then they get shirty because puny mortals continue to call the Shadows "the Shadows".
- The Big Bad in the seventh season of Buffy the Vampire Slayer was known only as "The First", as in "the first evil".
- Jeff on Community gave his female phone contacts names like "Car Wash Redhead" and "Tube Top R.E.M. Concert". It wasn't until "Hot Blonde Spanish Class" taught him a lesson that he started using their real names.
- Doctor Who gives us "The Doctor", "The Master", "The Rani", "The Monk", "The Corsair", "The War Chief", "The Other"... Seems to be a popular theme with Time Lords who've left Gallifrey for whatever reason.
- Anyone on Heroes who doesn't know Mr. Bennet's name calls him The Man in the Horn-Rimmed Glasses, despite the fact that his glasses aren't actually horn-rimmed. And his first name, Noah, was never spoken by any character, even his own family, until the end of the first-season finale.
- The Haitian, as well. Though he too was eventually given a name, Rene, in the fourth season.
- In one episode of How I Met Your Mother, Ted (as the Character Narrator) cannot remember the name of the girl he was dating, so for the entire episode she is referred to as Blah Blah.
- Lost has The Man In Black (or Esau / Un-Locke / Smokey / The Lockeness Monster / Whatever), who may not actually have a name.
- Person of Interest has the two lead characters often referred to as "The Man in the Suit" and "The Other Guy"
- A running gag on Police Squad! is that buildings and institutions have official names that are their titles. For instance, the local hospital is named The Hospital and the police station is named The Police Station.
- In The Prisoner (1967), no one in The Village is referred to by name, only by the numbers they are assigned when they get there. Not to mention... well, the very fact that it's referred to as The Village. Not to mention that when Number Six finally gets a map of the place, the surrounding terrain is marked as "The Sea", "The Beach" and "The Mountains". And with the exception of Number Six, it's not clear that anyone else in The Village is assigned the same number consistently. Number Two is the most obvious example.
- Rumpole of the Bailey refers to his wife as "She Who Must Be Obeyed."
- The Doctor from Star Trek: Voyager is only ever referred to as such. Justified as he was originally created to be an emergency-only medical program, and he just kept that as his name as he became an actual person.
- In Star Trek: Enterprise, the blurry 28th-century humanoid who gave the Suliban Cabal their marching orders was never identified. In the scripts, he was simply "Humanoid Figure". Fandom knows him as "Future Guy".
- The Expanded Universe gives his name as Jamran Harnoth.
- In Supernatural, Eve, for a time, was referred to as the "Mother of All Monsters", or "All-mother".
- Westworld has the Man in Black. This appears to be a Shout-Out to The Man With No Name from the Westerns, but his name when revealed turns out to be an important plot point.
- The X-Files had The Cigarette-Smoking Man, and his allies in the Conspiracy, The Well-Manicured Man and The First Elder.
- The Cigarette-Smoking Man is eventually given a name, though everyone (both in and out of universe) still seems to prefer calling him by his soubriquet.
- One of the demons Chris tries to send the sisters after in season six of Charmed (1998) is "The Demon with No Name," which is a sentient slime that grows in the presence of magic. Gram's ghost asks why, even into the future, no one bothered to come up with a name for it. Becomes moot, as they vanquish it by the end of the episode.
- America: "A Horse with No Name".
- Welcome to Night Vale likes this one a lot, with such memorable (but apparently nameless) characters as The Man In The Tan Jacket, The Man Who Is Not Tall, The Man Who Is Not Short, and The Faceless Old Woman Who Secretly Lives in Your Home.
- In Exalted, all Abyssal Exalted have sold away their names to Eldritch Abominations and taken up weird and evocative titles in exchange. So have the Deathlords they serve. Some examples of such titles include The Lover Clad in Rainment of Tears, Eye And Seven Despairs, the Dowager of the Irreverent Vulgate in Unrent Veils, and the First and Forsaken Lion.
- This is parodied in Keychain of Creation with "Secret", an Abyssal whose adopted name is so long she doesn't even have the proper Stamina score to say it in one breath.
- It's also parodied in fandom by tagging the famous ones with much less pretentious versions of their adopted names. The First and Forsaken Lion, for instance, is more often referred by the pseudo-acronym "Falafel."
- The Alchemical Exalted also use titles instead of names; in their case, they instinctively know what their title is when they're created. Alchemical titles include such things as Stern Whip of Industry, Lissome Avid Engineer, and Excessively Righteous Blossom.
- The Solar with No Name.
- Abyssals maintain their poetic names because they are prohibited from recognizing their old names - it is an act of clinging to their old life and the living in general, and their Neverborn masters find that unacceptable, and punish them with Resonance. This is also parodied in Keychain of Creation with Resonance Ben, who is quite proud to admit that Ben is his name, and that when people speak of Ben, they speak of him, because Ben is his name. He actually has certain methods of using Resonance to his benefit (for instance, attacks) so he welcomes the extra ammo. By the way, try doing that in the real game and the Storyteller would be justified in having you shot.
- There's one circumstance in which an Abyssal can hear their real name without suffering Resonance: from their Lunar mate.
- Speaking of the Neverborn, they are also examples of this trope and for the same reason; all of them invariably having Names to Run Away from Really Fast, such as He Who Holds in Thrall formerly known as Mardukth.
- The names of the Yozis are Malfeas, Adorjan, The Ebon Dragon, and... She Who Lives in Her Name.
- It is more that the Yozis are "Malfeas, the Demon City", "Adorjan, the Silent Wind", "Kimbery, the Sea who Marched against the Flame", while the other Yozi is known only by her title, "She who Lives in her Name", as speaking her actual name causes you to be a possessed drone.
- Magic: The Gathering had an entire block, "Champions of Kamigawa" based around Japanese mythology and the Theme Park Version of Shinto. The plot revolved around a human nobleman gaining immortality by stealing something from the godlike Kami, essentially igniting a war between humanity and the spirit world. In the second set, "Betrayers of Kamigawa," exactly what was taken was revealed as the Legendary Artifact..."That Which Was Taken."
- The RPG Witch Hunter has an antagonist simply called "The Adversary." He's implied to be the evil spirits (including the Devil) of pretty much every culture in the world, all rolled into one.
- In the Dungeons & Dragons setting Nentir Vale, all gods have names (Bahamut, Asmodeus, etc...) the notable exception is the neutral goddess of death, who is simply known as The Raven Queen.
- In the Planescape setting we get "The Lady of Pain'', ruler of Sigil.
- Eberron has this for the gods of the Dark Six, evil gods who were cast out of the "good" pantheon of gods called Sovereign Host: The Devourer, The Fury, The Mockery, The Shadow, The Keeper and The Traveler.
- The Lord of Blades, mysterious leader of the Warforged of the Mournlands. Here his namelessness is for a plot hook, so the DM can confer him whatever "true" identity they desire.
- In Unknown Armies, members of the Invisible Clergy are meant to abstract representations of ideas about what human beings can be. Consequently, each member is known by the title of what it is representing; for example, known members include The Fool, The Trickster, and The Mother. The Clergy used to be real mortal people with real names, but it is implied that ascension causes them to shed their old identity to become a true Anthropomorphic Personification, and at least one recent ascension actually erased the new member's name from every written record, replacing lost text with her new title: "The Naked Goddess".
- In the Warhammer 40,000 mythos, the Eldar do not refer to the Chaos God Slaanesh by name, instead using the referents "She Who Thirsts" or the "Prince of Pleasure", due to their race's connection to the demon-deity in question.
- The Emperor of Mankind's birth name is unknown (and it's implied he has had several throughout history before revealing himself) so he has many names given to him by the various people of the galaxy: "Holy Emperor" or simply "The Emperor" (The Imperium), "The Omnissiah" (Adeptus Mechanicus), "False Emperor" or "Corpse God" (Chaos Followers), "the Anathema" (Chaos Gods and Demons), among others.
- Assassin's Creed II introduces "Those That Came Before", a race of godlike beings that may have been the inspiration for mythical gods. Syndicate eventually reveals that they are properly called the Isu.
- The Backyard Soccer series has a Dummied Out field called A Nameless Field (also known as Area 51½).
- In Drakengard, the enemies that appear in the path to the fourth ending are called a myriad number of things, "the Grotesqueries" and "the Watchers" being two of them. In the game's sequel, they are called "the Nameless".
- Earthworm Jim features Princess What's-Her-Name, but this is a subversion in that her name actually is "What's-Her-Name".
- Guilty Gear, like Excel♡Saga, has a That Man.
- The Text Adventure version of The Hitchhiker's Guide to the Galaxy (1984) involves a recurring item called "The Thing Which Your Aunt Gave You Which You Don't Know What It Is".
- In the first Knights of the Old Republic, if you take up arena-fighting, you'll be given the nickname "The Mysterious Stranger"... This is so they only have to use the one audio track whichever name you choose for yourself at the beginning. Jade Empire, from the same folks, uses the same convention, though in that case you get your choice of a few stage names. The Arena promoter throws in a Shout-Out to Knights of the Old Republic, referring to you when you first meet him as a "mysterious stranger."
- In Mafia, there is a cutscene in which the main character refers to his wife and daughter as "Sarah and the kid", despite the fact that the daughter is a couple of years old and thus should have a name, and that the character he talks to should know the name of the daughter already and thus understand who is being referred to when the name is mentioned.
- The name of the final boss of Kingdom of Loathing's Dr. Seuss homage zone is "The Thing with No Name".
- The Half-Life series has "The G-Man", who is only named according to Word of God; within the games themselves he is unnamed. And even "The G-Man" is just a vague nickname; a colloquialism meaning "Government Man".
- Parodied in Ratchet & Clank: Going Commando. When Ratchet enters the first arena on the Maktar Nebula, he is introduced and referred to as "This!...Guy...". In the second arena on Joba, Ratchet's name is actually used, while Clank gets referred to as "(the) metal guy".
- The awakened Darkspawn in Dragon Age: Origins – Awakening follow this trope, going only by titles, such as The Architect and The Mother.
- The Town with No Name: It's right in the title. The game is a(n attempted) parody of the Spaghetti Western genre, with the protagonist also being referred to as 'The Kid with no name'. Needless to say, there are multiple instances of this trope throughout the game.
- The Order of the Stick:
- Strip #226 is a cornucopia of Deconstructions of these, wrapped in a pastiche of "Who's on First?"
- Like any good trope, of course, Burlew can't resist giving it another drubbing:
Nale: Another one? Good gods, man, that's eleven so far who Must Not Be Named. Not to mention the four who Must Not Be Looked At, the two who Must Not Be Spoken To, and the one who Must Not Be Toilet-Trained.
- Also used several times among the villains, with the Creature in the Darkness, Redcloak, his brother Right-Eye, their deity "The Dark One"...
- In 8-Bit Theater, there are the Other Warriors, a rival group to the main characters, the Light Warriors. Sarda the Sage is also known as "The Wizard Who Did It." Not to mention the heroes themselves; The black mage, white mage, thief, fighter, red mage, and black belt are called Black Mage, White Mage, Thief, Fighter, Red Mage, and Black Belt respectively. Technically, these are actually their names.
- Scary Go Round has "The Boy" and his parents "The Mother" and "The Father". The Boy does have a name though.
- In Ink Tank, Webmonkey is referred to only as such (he's a literal monkey) and none of the IT Ninjas are ever named either.
- Sluggy Freelance:
- Parodied in the Torg Potter parodies, where Torg Potter is known as "The Lastnameless One", his nemesis as "You Probably Don't Know Who", and the explanation for all this is found in the "The Story We Can't Tell".
- The demon K'Z'K gets called "The Vowelless" as well as simply "The End". Most people can't pronounce his name anyway...
- In Questionable Content, there is a girl (mainly used as filler art) known simply as "Sweet-Tits", much to her resentment, although it is implied she does have a real name.
- It was eventually revealed to be Harriet.
- In Get Medieval we have Edward Sans-Nom.
- Bob the Angry Flower lampshaded this with The Nameless Ones.
- In the Whateley Universe there was a thing known across galaxies as The Scourge, or The Stalker Among The Stars, or other encouraging names. It has since merged with a human, so it now has a name.
- Bounty Hamster. Marion and Cassie are captured by a Bounty Hunter in the form of a talking horse wearing a distinctive poncho who sounds like Clint Eastwood.
Marion: It's the Mule with No Manners.
Bounty Hunter: The Horse With No Name.
Cassie: But if you're called "The Horse With No Name", surely that is your name.
Bounty Hunter: Shuddup!
Marion: She's got a point, you know.
- Cow and Chicken, had a character called "The Red Guy"—at least in the credits; in the episodes he had various names that all seemed to refer to the fact that he wasn't wearing any pants. Once, during a brief, standalone scene where he addresses the audience directly, he actually refers to himself as "The Red Guy".
- The Nameless Beast from an episode of the Earthworm Jim cartoon turned out to be named Rosebud. And of course, there's Princess What's-Her-Name (which, as noted, is her actual name).
- Futurama had the one-shot 80's-guy character "That Guy".
- And of course "I am The Man With No Name... Zapp Brannigan at your service!"
- Word of God says "That Guy" is named Steve Castle, but it was never mentioned during the show.
- Parodied in the first episode of the Gravity Falls finale, "Weirdmageddon", in which Bill Cipher initiates The End of the World as We Know It and introduces some of the interdimensional criminals and nightmares he likes to call his friends, such as The Being Whose Name Must Never Be Said.
Bill: Oh, what the heck. It's Zanthar.
- Parodied in an episode of The Grim Adventures of Billy & Mandy. No one wanted to say Lord Moldybutt's name (except for Billy), because every time you did something bad would happen.
- The TV Special Happily Ever After, about a girl dealing with the divorce of her parents, had a character referred to as "Whats-His-Name with the Glasses."
- Many background characters in My Little Pony: Friendship Is Magic have No Name Given, but special mention needs to be made of a gray/blond pagasus mare noticed by fans in the series premiere. Her fan nickname was used in-dialog in one episode, but it proved to be so controversial that it was removed from subsequent broadcasts, along with a change in the voice acting. Her fan nickname became The Scottish Trope among Hasbro and DHX Media staff on social media; while they don't discourage fans from using it in Twitter feeds, the creators always speak of her in periphrasis. Official toys of her have always used drawings of muffins in place of a name, and she would eventually be named "Muffins" in one episode's end credits.
- The New Adventures of Winnie the Pooh: In "The Good, The Bad, And The Tigger":
Tigger: I am the Tigger With No Name!
Pooh: I am the Pooh With a Name! ...If only I could remember it.
- The Powerpuff Girls had a villain known simply as "Him"—probably not mentioned by name because he was supposed to represent the devil.
- His name is actually His Imperial Majesty.
- In Scooby-Doo! Mystery Incorporated, there is Char Gar Gothikon: The Beast That Hath No Name.
- In The Simpsons, many characters lived without names and were referred to in the scripts as "The comic book guy", "The squeaky-voiced teen", etc.
- Occasionally they would receive names later when they became more important; Comic Book Guy became Jeff Albertson, for instance.
- Whether or not these names stick is another story. Everyone calls Captain McAllister "the sea captain," even though he was named in his first appearance!
- It's considered bad luck among actors to speak the name of the play Macbeth in the theater, so a popular euphemism is "The Scottish Play."
- Among some Professional Wrestling fans, Chris Benoit is sometimes referred to as He Who Is Not Named, both in mimicry of Harry Potter and the fact that many would rather pretend he never existed.
- The inhabitant of a nation's Tomb of the Unknown Soldier (or whatever it's called locally) is generally always chosen because... well, we don't know who they are.
- Bill Simmons refers to the Oklahoma City Thunder as "The Team That Shall Not Be Named" in solidarity with the people of Seattle, who had the Supersonics stolen out from under them by the OKC ownership group. Simmons is also known to call them the Zombie Sonics or simply the Zombies. (he changed his mind in October 2012, considering that it was too much trouble to keep it up and the Sonics might be resurrected.)
- Similarly, some people refer to the Washington Redskins NFL team as the "Racist Slurs", or just "the Washington football team."
- In 2020, their name was actually changed to "the Washington Football Team."
- Similarly, some people refer to the Washington Redskins NFL team as the "Racist Slurs", or just "the Washington football team."
- More seriously, there's "the former Yugoslav Republic of Macedonia": the name is a Berserk Button to Greeks for reasons explained on the Other Wiki.
- It's common in some religious traditions to either not refer directly to The Devil, or at least to not speak the name "Satan" or something similar. Instead demons are just collectively "The Enemy", or "evil spirits".
- Similarly, Jews are not supposed to say the name of God, substituting a word such as Adonai (my Lord) instead. The way in which this was written in antiquity (conflating the consonants YHWH with the vowels of Adonai) has caused much scholarly head-scratching as to what the name of God was actually supposed to be.
- Also, Rabbi Elisha ben Abuya, who committed such atrocities in rebellion against God that everyone said, "That can't possibly be ben Abuya. It must be some other rabbi instead." So he's referred to instead as Acher, or "The Other One."
- In some regions of northern Europe (such as Scandinavia) it was once considered such bad luck to say a bear's true name that today, we aren't quite sure what the word in the language was; "bear" itself was such a euphemism.
- Beowulf is an example of such a euphemism: the name means "bee-wolf", i.e. a bear (since bears like honey).
- Similarly, the word for bear in Slavic languages (and Hungarian) - a local version of "medved" - descends from the phrase "honey-eater"
- Other examples from Hungarian are:
- Wolf - "farkas" (literally: "[animal] with a tail")
- Deer - "szarvas" (literally: "[animal] with horns")
- Ancient Greeks considered it so taboo to say or write the word "left" that we don't know what the word for "left" actually was (all we know is that it was the cognate to Latin "sinister"). Modern words descend from euphemisms like "better best hand". Words for this concept are all over the place in European languages because the left side was associated with evil spirits, bad luck and such for centuries. The French word "gauche" similarly descends from a euphemism: which is why it is so unique. These superstitions were finally squashed in the 19th Century, though many kids even at that time were forced to write using their right hand. Still, baseball has the term "southpaw", in part because it was considered bad luck to say "left-handed".
- Fans of The Ohio State University Buckeyes football team refer to arch rivals the University of Michigan Wolverines as "that team up north", a tradition started by legendary OSU coach Woody Hayes who hated the Wolverines with a passion after suffering a bitter loss to them early in his career.