Evil doesn't just feel good, it also tastes good. Any Evil Overlord worth his cape will often describe their past evil deeds, current plot, or last kill with taste-related adjectives like "Delicious", "Sweet" or "Juicy", and their urge to do evil as a "Thirst", "Craving" or "Hunger".
The Seven Deadly Sins describe materialism and overindulging in earthly pleasures as sinful and wrong, and out of the seven deadlies Gluttony is one of the least glamorous. So when villains use taste to describe evil you just know there's something creepy and ugly about them, no matter how attractive they are. For much the same reasons Lust is why Evil Feels Good, and most villains like to describe their power in tactile and addictive terms like "Strong", "Smooth", and "Intoxicating". This might explain why some villains get Drunk on the Dark Side.
Extra points if they happen to be a cannibal, Serial Killer, vampire, werewolf, zombie, alien, or Emotion Eater. (Or all of them...) Although, there have been times when someone - or something - taking this Trope too literally, they finds that Evil often doesn't taste very good at all. (In fact, some evil creatures taste downright awful.)
See also: Exotic Entree, Finger-Lickin' Evil, Lecherous Licking, You Taste Delicious, Horror Hunger, Licking the Blade and A Glass of Chianti. Contrast Being Evil Sucks. Combine with Delicious Distraction for humorous (or horrifying) results. (Usually) not to be confused with I'm a Humanitarian.
- The beautiful Maestro Delphine in Last Exile luxuriated gluttony and decadence. Her egocentrism and villainy were reinforced by her pointing out a special meal she's sharing with the lead takes several thousand liters of water to grow, enough for several families to live on in their water-scarce world.
- In Volume 4 of Monster, the Neo-Nazi gangster called "the Baby" continually compares the arson he plans to commit against the Turkish section of town to a fine meal, with the destruction of the chemical warehouse as the "main course". When it's prevented by Tenma, he sadly notes, "My main course has gone cold..."
- In the 2003 anime version of Fullmetal Alchemist, the homunculi gain their powers by eating "red stones", which are made from people. Envy gives some to Wrath while breaking speeching him into a Face–Heel Turn. Envy remarks on his enjoyment for the taste of them.
- Given that the the only way to kill an immortal in Baccano!! is to "devour" them, an Evil Tastes Good metaphor is practically required to show up. The Light Novels don't even try to dance around it, going straight for the cannibal implications of Szilard Quates's murder spree.
Quates: I always did like the taste of brain fluid.
- The Gluttony chapter of the book of Eibon in Soul Eater.
- Yami Malik of Yu-Gi-Oh! often states in the manga that he will "devour" his victims and their emotions will add "spice".
- Aipos of Mnemosyne entire reason for dicking the world over is because the resulting time spores containing pain and suffering tastes good.
- Inukami! has Jesei who feeds on despair. He says nothing is more delicious than provoking despair. Naturally this means pushing people past the Despair Event Horizon.
- Parodied in Tentai Senshi Sunred. 'Big Bad' Vamp often involves food in his speeches, because cooking is his hobby (he's actually a very good cook, according to his 'mortal nemesis' Sunred). He is liable to fill awkward moments by talking about cooking, and the anime gave him his own cooking segments.
Sunred: You guys should really just give up the 'World Domination' business and open a restaurant.
- In Lucifer Hell produces a highly addictive drug called Pain, which is distilled from the suffering of the damned (specifically it is masochistic suffering as Lucifer notes early on that all the people in Hell are there because they feel the need to be punished). Exactly what it tastes like is never elaborated on but it is highly addictive. When the damned are given hope the taste is spoiled.
- Superman villain Parasite often describes the powers he steals in culinary terms. Superman's power set is Parasite's favorite meal, though he's not averse to stealing other powers.
- Venom considers Spider-Man the best host. To the point where, when it latches onto the Doc Ock-controlled Peter, it realizes something's wrong and attempts to return to its previous host, Flash Thompson.
- Judge Dredd: Judge Death strongly implies that he engaged in cannibalism with the Sisters of Death, which even he felt a bit unnerved by at first before enjoying it. He describes such acts of extreme depravity as an "acquired taste".
- This is apparently the case in the Batman Vampire trilogy, and is specifically brought up in the second part, Bloodstorm. A newly risen vampire, a mob boss who says he couldnt stand the sight of blood when he was alive, goes on a rant about how now there's nothing more alluring in the world. When Batman himself finally succumbs to bloodthirst and drains the Joker, this turns out to be true.
- Silverwolf's Harry Potter fic, The Twelve Disasters of Christmas, has list of reasons to join Voldemort that include "You know you want to join Voldemort. If you do, he'll give you candy canes. "Joining Lord Voldemort is good for the digestive system.", and other food related enticements.
- Hexxus in FernGully: The Last Rainforest describes spreading pollution, devouring animals and destroying the environment with quasi-sexual glee in "Toxic Love", a Villain Song ode to Evil Feels Good and more so, Evil Tastes Good. Even more evident in the extended version. While the in movie version danced around it, the extended version has him outright state: "I feel good, a special kind of horny."
- Another more literal form is Captain Hook in Disney's Peter Pan, the crocodile has been trying to eat him in every chance he can get, since he tasted his hand.
- Harry Osborn in Spider-Man 3 uses this trope in a Double Entendre. After manipulating Peter into thinking Mary Jane has dumped him for Harry, he tells a waitress asking him about the pie he's eating that it "tastes so good."
- Sarah Michelle Gellar has an Evil Tastes Good scene in Cruel Intentions; in fact, she could just as well serve as the Trope Namer for this.
- In The Polar Bear King, the Witch infuses her wedding feast with a moderate amount of Evil for her guests (including the Devil himself). Too much evil is apparently fatal.
- Mr. Brooks: "The hunger has returned to Mr. Brooks' brain. It never really left."
- This is the plot of the horror movie The Stuff, which revolves around a mysterious white substance, similar to ice cream, which is found underground. People discover that the Stuff is incredibly tasty and addictive, and virtually free of fat. Unfortunately, it turns out that the Stuff is NOT organic, but actually a kind of hive mind parasite. The Stuff isn't digested, but builds up in the eater's body, until enough is present to turn the eater into a Technically Alive Zombie.
- A Series of Unfortunate Events: Esmé. "I'm going to flatten you! Olaf and I are going to have a romantic breakfast of Baudelaire pancakes!"
- A Song of Ice and Fire: Killing your enemies is one thing. Killing them, baking them into a pie, and serving them to their kinsmen is another entirely. Serving them to their kinsmen and eagerly wolfing down several servings yourself? Wow, Lord Manderly. More a case of Revenge Tastes Good, but the effect is the same.
- In Harry Potter and the Deathly Hallows, Harry describes getting a heady feeling from using the Imperius Curse, stronger and more effective than firewhisky.
- In The Lion, the Witch, and the Wardrobe, Edmund finds his first quite literal taste of evil very good, specifically of the White Witch's
drugsTurkish delight. It soon not only tastes less good but is actually kind of nauseating... but it's so hard to stop.
- In the Thomas Harris book Black Sunday, the terrorist leader Fasil is eating a rich Swiss chocolate bar, and licking the remaining melted chocolate off his fingertips, admitting that if the Israeli Mossad ever found out how much he loved chocolate they'd probably use it as a means to catch him.
- Irial from Wicked Lovely. Yum.
- Incredibly literal example in C.S. Lewis's The Screwtape Letters. Demons feed off the souls of the damned (along with other demons who screwed up), and the worse the soul is, the better it tastes. Real monsters like Casanova and Hitler are delectable, whereas petty sinners make poor meals and atheists are just plain tasteless (though they're far more common than the monstrously evil ones, since it's way easier to tempt a man into committing multiple comparatively minor sins and/or rejecting God than it is to tempt them into utter depravity. For this reason, Screwtape advises Wormwood to just focus on wrapping his 'patient' up in petty, worldly concerns rather than aiming high and potentially causing a My God, What Have I Done? that could send the patient to heaven).
- In The Bliss Bakery, all magical bakers can make baked goods taste heavenly. The evil ones use this for evil purposes, of course. In the first novel, aunt Lily bakes for the children, and it turns out the (delicious) food makes them unable to tell or otherwise inform their parents about her "visit".
- In The Iron Teeth Blacknail the goblin often thinks about how humans taste or smell. He is also excited by blood and acts of violence.
- Done to humorous effect at the 2002 Royal Rumble: The Undertaker (this being just before his final Heel–Face Turn), having cleared the ring of everyone else, is suddenly and unexpectedly eliminated by Maven when he gets overconfident. 'Taker gets extremely pissed and spends the next several minutes dealing a No-Holds-Barred Beatdown to Maven, which goes on so long that - hilariously - the Royal Rumble Match actually stops dead so the TV camera can follow 'Taker and Maven as they brawl right up through the crowd and into the hallway leading to the arena, finally ending with 'Taker shoving Maven head-first through an old-fashioned popcorn cart, then scooping up some of the spilled popcorn and casually eating it.
- Versed in The Bible as a form of Aesop in the book of Proverbs: "A foolish woman is clamorous: she is simple, and knoweth nothing. For she sitteth at the door of her house, on a seat in the high places of the city, To call passengers who go right on their ways: Whoso is simple, let him turn in hither: and as for him that wanteth understanding, she saith to him, Stolen waters are sweet, and bread eaten in secret is pleasant. But he knoweth not that the dead are there; and that her guests are in the depths of hell." (Proverbs 9:13-18)
- "Revenge is a dish best served cold" is often attributed to the 1782 French novel Les Liaisons Dangereuses by Choderlos de Laclos (the inspiration for Cruel Intentions mentioned above). This, however, is not true; the possibly first use of the phrase occurs in another French novel, Mathilde by Eugène Sue (1841). The line was famously said in Star Trek II: The Wrath of Khan; this particular usage has been parodied or referenced many times since:
- In an episode of Freakazoid! a villain, voiced by Ricardo Montalban himself, proclaims that "Revenge is a dish best served with pinto beans and muffins."
- At the beginning of Kill Bill this quote is attributed as "an old Klingon Proverb."
- Parodied on The Simpsons by Sideshow Bob: "Revenge is a dish best served family style!"
- From the series premiere of He-Man and the Masters of the Universe (2002):
Skeletor: Revenge is like jivare stew; it tastes best served cold.
- From David Gerrold's character "Solomon Short": "Revenge is a dish best served lightly browned with a side of carrots. And maybe with some fava beans and a light Chianti."
- At the start of chapter 21 of Sandy Mitchell's Ciaphas Cain novel The Traitors Hand:
"Revenge is a dish best served with mayonnaise and those little cheesy things on sticks." Osric the Loopy, planetary governor of Corania (appointed 756 M41,removed from office by the Officio Assassinorum 764 M41)
- Parodied yet another way in Get Fuzzy, where Bucky uses this line on Satchel. To which he replies: "Like gazpacho!"
- Both Vampire: The Masquerade and Vampire: The Requiem describe drinking blood as both sensual and delicious, the best and only rush vampires have left. From the Masquerade revised core book:
What is it like? My dear, words can not describe it. Imagine drinking the finest champagne and the sensation of the most sensual lovemaking you've ever experienced. Overlay that with the rush the opium fiend feels as he takes that first breath on the pipe, and you have some sense, some tiny, infinitesimal sense of what it feels like to drink the blood of...a human being.
- Also, in both game lines vampires can devour the soul of another vampire, which aside from giving them more power, and being even worse than cannibalism, tastes/feels better than drinking blood. It's also addictive.
- Quite a few bits of flavour text in Magic: The Gathering cards. An example.
- Would iliaster, from Infernum, count? This is the spiritual essence of a soul, physically torn away and polluted with anguish and suffering, and demons must consume it to survive. Iliaster is also used for things like engine fuel and the basis for medicines. Basic iliaster, called plasm, is actually noted as "crude, tasteless and unsatisfying" — demons who can afford it prefer to soak meat and, occasionally, vegetables (best not look too closely at either) in the stuff to add some more flavor and texture. Strain, iliaster generated from souls forced to labor on through exhaustion, apparently tastes better (though it's only as "nutritious" as plasm), but is mainly used as the demon equivalent of petrol. Agony, generated from souls kept conscious despite intense physical pain, is very potent (five times stronger than an equivalent dose of plasm) and is generally regarded as the wine of Hell. Sorrow, produced through psychological pain, is twice as nutritious as Agony and is the closest thing demons have to sacramental.
- Probably the most famous quote from the Dark Eldar in Warhammer 40,000 is "Death is my meat, terror my wine" by Supreme Overlord Asrubael Vect. Given that the Dark Eldar feed on pain and suffering this tropes gets brough up quite often around them.
- William Shakespeare's villains tend to use an overabundance of food/mouth imagery. Shylock in The Merchant of Venice is particularly fond of this:
Salarino: Why, I am sure, if he forfeit, thou wilt not take his flesh. What's that good for?
Shylock: To bait fish withal. If it will feed nothing else, so it will feed my revenge.
- In Stargate Atlantis, the Wraith need to drain life energy from others in order to survive. Whether this is evil is up for debate; they have to do so in order to survive, after all. But there's no mistaking the almost rapturous joy that the Wraith experience while draining others, as well as the incredible pain that their victims go through. (The process is so traumatic that the Wraith actually have to strengthen their victims using a special chemical in order to prevent them from dying instantly of shock.) Most Wraith are also very malicious and sadistic, so they probably qualify as an example of the trope. Worth noting is one of Todd's lines in a recent episode. While offering the Atlantis crew some food they picked up during a culling, he mentions he hopes the fruits "taste as good as the farmers who grew them." An early episode had an unusually droll Wraith comment that "Unfortunately, your last chef proved far more appetizing than the meals he prepared." Although he was a single episode baddie, after a season or so some of the ideas behind that character evolved into the character of Todd.
- At various points in Buffy and Angel, vampires like Drusilla would liken the taste of someone's blood to "cloves and honey", and life force draining warlocks would say it Tastes Like Strawberries. And Glory described a mind she had eaten as a "nummy treat". Spike even goes as far as referring to humans as "Happy Meals with legs". On the other hand, when asked what evil itself tasted like, Willow made a face and described it as "a little chalky."
- The First Evil: "Choose a side. Our side. You know it's delicious."
- And in the Angel spin-off Spike bites someone to see if they're evil from the taste of their blood, explaining that "Demons are more astringent with a sort of oaky..."
- The Master in Doctor Who. All the time. "You are indeed a worthy opponent, Doctor. It's what gives your destruction its... piquancy."
- Sylar in Heroes occasionally describes his acquisition of powers in culinary terms, talking about his "hunger" to "consume" or "sink his teeth into" the "delicious" powers of others. Originally there was widespread fan speculation that he stole superpowers by eating the brains of superhumans, but even after the whole "brain eating" thing was explicitly Jossed, the characters continue to refer to Sylar's desire for power as a "hunger" and his process of taking the powers of others as "feeding". Potential victims (the Level 5 Villains) are referred to as a "smorgasboard" and a "buffet".
- Brütal Legend: The evil Emperor Doviculous is an S&M covered demon who coos with pleasure or mutters "Delicious," when he scores a kill in multiplayer.
- He's voiced by Tim Curry, Nuff' said.
- In Neverwinter Nights 2: Mask of the Betrayer, evil literally tastes good.
- Albedo from Xenosaga has this quote: "AHHHH, YEEEESSS? FEED ME YOUR HOSTILITY, PIERCE ME WITH YOUR HATRED!!"
- GM Yodai Higashizawa in The World Ends with You appears to have taken pointers from Fawful on food-based puns:
- "The proof is in the pudding. The pudding ... of their doom!"
- "The plates have been licked. Dessert is imminent."
- Akechi Mitsuhide from Sengoku Basara is very fond of food-related analogies.
- Fawful from the Mario & Luigi series makes several food metaphors. About Doom. And mustard.
- At one point he talks about drizzling rage dressing on a salad of evil.
- In Professor Layton and the Last Specter, Descole drops the line, "Witnessing your downfall will be... delicious".
- Ghirahim, main villain of The Legend of Zelda: Skyward Sword, licks his lips in every fight with Link. It's more of an example of "Violence Tastes Good", considering his personality.
- In Marvel vs. Capcom 3, one of Shuma-Gorath's match start quotes has him say that the fear of his opponents is actually tangible to him (although since we're pretty much talking about Cthulhu here, this might not be an overstatement).
I can taste your fear! And it's delicious!
- Magnetite across the Shin Megami Tensei series, Magatsuhi in Shin Megami Tensei III: Nocturne and Red Pills in Shin Megami Tensei IV are all Supernaturally Delicious and Nutritious foodstuffs demons just love, even more than human flesh. The manufacturing process, however, unless like Raidou Kuzunoha, you use your own, is pure Nightmare Fuel and most often earns a crossing of the Moral Event Horizon.
- Played with in flash game The Necronomicon: Essence of the Soul "Tastes so vile but FEELS so good"... and with a 9-HP heal rate with a 3-sanity cost, it's hard to disagree.
- On seeing his minions fight to death, M. Bison in Street Fighter V refers it as this: "This is delicious entertainment!"
- The Order of the Stick:
- Sabine clearly enjoys this trope in this strip, where she drains Roy's life-energy. She says it has a deep woodsy flavour, with a hint of sage and no bitter after-taste. She adds, "Four stars! I'll have to recommend dining on you to all my fiendish friends!"
- Later parodied: Two hobgoblins tell a rookie at the granary that they whip the human slaves so that their cries of pain will make the food they're carrying taste more evil... then tell him they're just joking.
- The undead continue to embrace this trope, however. In this strip, a wight drains the levels from one of Haley's followers and comments that it was "delicious, but the portion was too small." Then his buddy spots Haley.
- And in this strip, the voices in V's head like the trope as well.
- And brain sucking has all kinds of tastes!
- Also subverted: in the prequel book Start of Darkness, a pre-lich Xykon goes on about his... strange relationship with bad coffee. The first thing he and his minions do after he's been turned into a lich and escaped his confinement is return to the old Greasy Spoon... only for him to find he can no longer taste anything. He flips out.
- 8-Bit Theater:
Red Mage: This meatloaf is great! Aren't you glad you came back to the mortal realm so you could enjoy this stuff, BM?Black Mage: When I was the Hell King we feasted on the souls of gluttons. It was like eating murder, marinated in sin. It was bliss.Vilbert's Mom: Well, I like to put a touch of chili powder in the meat. You know, to give it that extra little kick.Black Mage: That's...that's just super.
- If you ask Black Mage, the only thing better than pie is EVIL pie.
- Absurd Notions, in its earlier years, has a comic annotated with the statement that revenge, like meringue, is sweet and best served cold.
- The Adventures of Dr. McNinja:
- Parodied when the good doctor visits Sebastian, the vampire that runs the Red Cross in this strip:
Catering Chef: Would you like some baked ziti, sir?Sebastian: How...innocent is the baked ziti?Catering Chef: Very innocent, sir.Sebastian: Yes. I will have the ziti.
- Also parodied a few pages before where Sebastian describes how he feeds a cow dairy products to make it fat, then butcher it, feed the steaks to infants, and then suck their blood. To quote Sebastian, "It is so decadent."
Sebastian: The babies hate the steaks.
- Parodied when the good doctor visits Sebastian, the vampire that runs the Red Cross in this strip:
- In Demonology 101 a Witness comments that the food at the wedding of Isaac Jenner and Madeline is delicious. Apparently evil doesn't just taste good, it makes a fine shrimp dish too.
- Banai: Trust a Jenner to have the best served wedding I've been to in the last twenty years.
- Richard from Lookingfor Group LFG once drained the soul of a monk. "It tasted like chocolate," he said.
- Khrima took classes on baking evil cupcakes.
- In Life and Death, Steve has heard that the living soul of a mage tastes like strawberries.
- This Dominic Deegan shows this comic, When you eat a soul...
- In Sinfest,
- In Homestuck, one of the first few trolls introduced, Terezi/gallowsCalibrator, frequently uses taste- and smell-related adjectives to describe things. The trope is subverted, however, when it is revealed that she does this not because she's evil, but because she's blind and literally experiences the world around her through taste and smell.
- One Penny Arcade strip mentioned that Tycho had once worked as a telemarketer, and had been extremely good at it because he combined his misanthropy with the job. He enjoyed calling people up and bothering them during dinner, and says that every moment was sweet "like a juicy orange".
- Dr. Steel has mind control cookies! And cupcakes! (Well, maybe not so much the cupcakes. Dr. Steel calls the batch he made in The Dr. Steel Show Episode 2, "disgusting".)
- In an episode of Girl Genius Radio Theater, even the good guys cannot deny that caramel tastes better when infused with pure evil.
- In the popular fan-videos entitled "The REAL Legend of Zelda,"a humorous (if NSFW) take on Ocarina of Time, it seems Ganondorf has gone into the Breakfast Food area of business, for when Link is in a store, intending to buy bombs, Navi notices a box of Ganon-Flakes, and proceeds to force Link to buy them.
- "Come to the dark side. We have cookies." has become a meme among a good chunk of the Star Wars fandom.
- Gargamel wanted to eat The Smurfs, expounding at length about their succulence, despite having never eaten one before. Or turn them to gold, he's never been all that clear on his motivation.
- Robot Chicken did a sketch in which a flashflood killed all the Smurfs, who were then picked up by Gargamel. He cooked them and ate a bite with great anticipation, before realizing they tasted horrible, lamenting the years he had wasted hunting them, and ordering Chinese food.
- Invader Zim is rife with these. In all the wrong places.
Zim: "Delicious! Delicious! I'm normal!!"
- Inverted in Codename: Kids Next Door. One episode features a villaness old grandmother attacking by having her sentient food Mooks force themselves down the kid's throats. The solution is to eat the food, although its obviously disgusting.
- Unless you're Numbah 2, the one kid who can willingly gulp down her concoctions.
- The Powerpuff Girls features sentient broccoli alien invaders that the girls and all the kids in town have to eat to defeat. Dumping cauldrons of melted cheese on them from the windows of their houses didn't hurt.
- South Park: Eric Cartman describes "the tears of unfathomable sadness," caused by him killing Scott Tenorman's parents and grinding them up into chili as "yummy."
- Aqua Teen Hunger Force there is the Broodwich, a sandwich created in hell which transports anyone who eats it into another dimension where some creature with an axe is hellbent on killing you.
- Common YouTube Poop source: In the Street Fighter cartoon, M. Bison yells "This is delicious!" in a ham-tacular manner while watching Guile get his ass kicked by a mutant Blanka.
- In the pilot for The Grim Adventures of Billy & Mandy, when Grim makes his first appearance, A giant vortex appears. Billy asks what it is, so Mandy takes a bit on her finger, tastes it and says that it's a swirling vortex of pure evil. She then has a second helping.
- In the Kim Possible episode "Odds Man In", Dr Drakken uses a chain of gourmet cupcake shops to disguise his new strategically placed lairs, much to the shock and disappointment of the heroes, who had been eating them throughout the episode (however, Drakken had gotten sidetracked at that point and was more interested in running the cupcake shops than world conquest, much to Shego's frustration). In another episode, he intends to brainwash the American military by putting mind-control serum in their sandwiches.
- In Mike Mignola's short-lived (read: one episode) The Amazing Screw-On Head, the following exchange occurs
Emperor Zombie: You let me down. You went on and on about how sweet the candy was, then told me not to put it in my mouth and got mad at me when I did.
Screw-On Head: If by 'candy' you mean 'ancient forbidden evil' then, yes, I told you not to put it in your mouth.
- In one episode of Futurama, Hermes was delighted when he discovered that the toxic waste he taste-tested tasted like delicious fig pudding (with an aftertaste of toxic waste).
- Parodied and subverted in the Teen Titans episode "Fear Itself". When Control Freak turns candy into monsters, Cyborg decides to get rid of them by eating them and proclaims "Never knew evil tasted so good!" Then he suddenly gets sick from it and throws up, and is still sick in the next scene when Beast Boy starts to show the rental movie.