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Creator / DiC Entertainment
aka: Di C

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Get your mind out of the gutter. It's pronounced "deek".

DiC Entertainment was a production company that started as a subsidiary of Radio-Television Luxembourg in 1971, that would go on to produce many kids' cartoons, particularly in The '80s and The '90s. Its name is an acronym for Diffusion, Information et Communication. Originally founded by Jean Chalopin, DiC was acquired in 1986 by Andy Heyward, who continued to head DiC until its demise in 2008. Heyward is currently the head of Genius Brands International, which he bought in 2015.

The company is mostly remembered for its closing logos that appeared at the very end of its shows. Its most notable was the "Kid in Bed" logo, in which a camera zoomed in above a boy who was sleeping in his bed and through his bedroom window, where the DIC logo formed outside. A child's voiceover then says the company's name. This closing logo, first used in 1987, went through various variations before being replaced altogether in 2001. More information on this and the other closing logos for DIC can be found here.


DiC remained an independent studio for much of its days under Heyward's watch, until 1993 when it formed a limited partnership with Capital Cities, the then-parent company of the ABC network. It became a subsidiary of Disney after their takeover of Capital Cities in 1996. Unlike ABC, however, Disney had little interest in DiC, and so, Heyward purchased back DiC in 2000. In 2008, the studio was acquired by Cookie Jar Entertainment, which itself was acquired by DHX Media in 2012. Currently, with certain exceptions, all of DiC's programming archive remain controlled by DHX.

DIC worked with TMS Entertainment early on note , switching to studios like KK C&D Asia, Visual 80, Mook DLE, Hong Ying, Saerom and Sei Young later on as Disney and later Warner Bros. were giving TMS more money for their shows. As a result, the higher-quality shows of the company's heyday in The '80s (including Inspector Gadget, Jayce and the Wheeled Warriors, M.A.S.K., Heathcliff & the Catillac Cats, Dinosaucers, and so on) gave way to cheaper cartoons such as the ones based on the Super Mario Bros. and Sonic The Hedgehog video games, some of which have gained a minor cult following since their release. It is also infamous among the anime community for its dub of Sailor Moon, although in that case it is often a subject of misblame since the voices, dub script, and most of the editing was done by Optimum Productions. Voice acting since The '90s were (mostly) provided by the talent pool of The Ocean Group in Vancouver, with some other shows recorded in Toronto, Los Angeles, Ottawa, and Omaha (or some mix thereof).


They also released EasyPlay DVDs in the early 2000s distributed by Lionsgate, in which you can hear Inspector Gadget (who essentially served as the company's mascot and spokesperson) deliver an extremely long and detailed lecture on how to use them.

Notable shows produced by the company include:

Tropes present in DiC Entertainment's work:

  • Amateur Cast: Several of the company's series from the late 1990s up until the company's demise, such as Archie's Weird Mysteries, Strawberry Shortcake, and Horseland used voice actors based out of Omaha, Nebraska, most of whom had never acted before or at best, had involment in local theater and/or were local/regional radio and/or television personalities. A majority of them have became One-Book Authors and faded into obscurity, with the exception of Andrew Rannells, who became a major star in his own right.
  • 13 Is Unlucky: Hammerman, All-New Dennis the Menace, Super Mario World, The Get Along Gang, Pole Position, Hello Kitty's Furry Tale Theater, Super Dave: Daredevil for Hire and The Wizard of Oz all ran for only 13 episodes before being cancelled.
  • 65-Episode Cartoon: The Super Mario Bros. Super Show, Sabrina: The Animated Series and more.
  • Animation Bump: The animation in intros of shows such as Adventures of Sonic the Hedgehog, All-New Dennis the Menace (alternative intro with different animation style, seen in international releases of "Navy Destroyer"), Ultraforce, and Hammerman, range from slightly better to way more fluid that the actual feature. This also applies for the Adventures of Sonic the Hedgehog pilot.
  • Animesque: As a result of shipping much of their work over to Japanese studios in the 1980s, many of their shows from that period exhibit this on full display.
  • Limited Animation: A popular joke among detractors was that DiC stood for "do it cheaper." Super Mario World, Hammerman, All-New Dennis the Menace and pretty much all of their Dork Age series suffered from this. Some of their earlier shows like Inspector Gadget and The Real Ghostbusters devolved into this over time.
  • Off-Model: A common criticism of the studio and something that suffered more and more into the late 1980s and 1990s with the likes of Sonic Underground, The Real Ghostbusters, New Kids on The Block and The Wacky World of Tex Avery being some of their biggest offenders.

Alternative Title(s): Di C


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