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I've not seen such bravery!
— The old opening to his videos

Ian MacLeod, otherwise known as brutalmoose, is a video game reviewer on YouTube and (formerly) a part of the (now-defunct) Hidden Block collective. He does reviews mostly of PC titles, though he occasionally does console games too. His style is more relaxed than most of the other comedic video game reviewers on YouTube with a notably more informative direction, although he does mostly do it for the humor. He has since branched out to include reviews of old movies, videos, TV shows, recipes and frozen meals—anything with a retro or nostalgic charm, really.

He also does occasional Top 5 videos, which are usually his top 5 games for a certain category plus a guest pick, and the Lightning Round, where he only gets two minutes to review a game.

In 2016, he started a new show called Televoid! In this show, Ian reviews old television shows and instructional videos under the framework of an Ontological Mystery, in which he slowly realizes that he doesn't remember how he got to this location, and that someone/something is watching him and preventing his escape.

In 2017, the surprising success of his Kid Cuisine video spawned the Brutalfoods series, in which he reviews frozen meals or prepares recipes from old cookbooks he finds interesting.

In 2019, Ian started a series of videos showcasing various arcade games including coin pushers and crane games and introduced his new cat companion MJ who frequently features in Ian's streaming channel as well as the occasional video on the main channel.

He does occasional streams on his Twitch channel and has a second YouTube channel where he uploads original music and stream archives.

List of Episodes:

    open/close all folders 

    Brutalmoose Originals: Video Game Reviews 

    Brutalmoose Originals: VHS, Film, and TV Reviews 

  • Kid Cuisine
  • Lunchables Pizza
  • Banana-roll Salad (History Kitchen)
  • Hungry-Man
  • Stuffed Rolled Steak (History Kitchen)
  • Banquet Beef Showdown
  • Popcorn Penguins! (History Kitchen)
  • Organic Vegan Frozen Foodnote 
  • Hearty Pizza Dip
  • Peanut Butter Cupcakes
  • Ramen Noodle Tacos
  • Frozen Chippy Cheese Snacks
  • Cooking with Twinkies!
  • Tiny Japanese Burger Kit!
  • Tasty Texas Treats
  • Frozen Breakfast Showdown
  • Banquet Bowl Blind Taste Test
  • Tiny Japanese Takoyaki Kit!note 
  • Chicken Wings - Air Fried vs Deep Fried!
  • Ranking 43 Halloween Candies
  • Quest for the Cosmic Crisp!
  • Tiny Japanese Gummy Kit!
  • Hungry-Man 2: More TV Dinner Reviews
  • Instant Holiday Dinner

    Arcade Series 
  • Coin Pushers and Other Arcade Delights
  • Crane Games and Other Arcade Novelties

  • Beat the Clock (pilot)
  • Bicycle Safety School
  • Ricky Raccoon Shows the Way
  • The Baby Game
  • A Message to No One
  • Safety: In Danger Out of Doors
  • What Makes a Good Party?

    Lightning Round 

    Top 5 Lists 

This show provides examples of:

  • Annoying Video Game Helper: invoked Brutalmoose holds this against Rusty from Super Solvers Mission T.H.I.N.K.
    Brutalmoose: I didn't talk about him because he just needs to shut up.
    Rusty: Your strategy worked! (screen zooms to Rusty) Now you have almost enough pieces (screen turns red and vibrates) to finish the billboard puzzle!
    Brutalmoose: God, I hope you've been robot-neutered.
    • The blue orb thingy in SimCoaster. He'd prefer a dead fish over it.
  • Arson, Murder, and Jaywalking:
    • Happens in his Sonic Shuffle review; he says there was a time when Mario Party and Sonic the Hedgehog were cool, before listing off several things such as Sonic's later games and listing them off by saying "that was before that and that and that and that...and that..." ending on Elise kissing Sonic.
    • Also occurs in his Fatty Bear review, where he mentions games these days are typically labelled as "violent, mind-numbing, and God knows what else." While he says this, he also uses text to list the arguments, but for the last thing, he uses "delicious."
    • In the Sociolotron review, he encounters an NPC whose description goes on for three sentences about how obese she is, then ends with "Her mouth looks normal."
    • In his Crisis City review when he makes up a story about an egg in the game, he says that "Some of humanity's most evil people were inspired by staring at the magical rainbow egg for too long." it shows a picture of Adolf Hitler, Josef Stalin, and Plankton.
  • Artificial Stupidity:
    • He demonstrates in Facade that he was able to get the best ending by doing nothing except using the word "Yes" the entire time.
    • In Sonic Shuffle he shows the computer characters getting hit over and over in the final minigame, in an area way far away from all the action.
  • Attack of the 50-Foot Whatever: In Hot Dog King the victory cutscenes apparently feature giant bikini-clad women trampling major US cities. Ian jokingly notes the fetish potential.
  • Attention Deficit... Ooh, Shiny!: He mentions this several times in Facade, particularly whenever he tries to end arguments.
    Brutalmoose: I don't want to talk about that [the sculptures].
    Grace: Oh... So, I just had to have these sculptures.
  • Being Watched: How he interprets the Buzzy button in Let's Explore the Airport.
  • Behind the Black: Played for Laughs in his review of Bailey's Book House, where Ian claims that the titular location has no exit, trapping anyone who enters for all eternity… seemingly forgetting the fact that the exit is mostly likely behind him.
  • Black Guy Dies First: Austin, the only black member of his Oregon Trail 3rd Edition crew passes away before the rest do.
  • Boring, but Practical: Lampshaded at the end of "Kid Cuisine - TV Dinner Reviews", in which he considers the corn "the big winner" of the review, and unenthusiastically endorses giving kids a can of corn over Kid Cuisine.
  • Bread, Eggs, Milk, Squick: In his review of Super Solvers: Mission T.H.I.N.K. "Sorting things into appropriate venn diagrams rivals the thrill of sorting laundry. Selecting the appropriate car parts to navigate to the exit is slightly more exciting than trying to understand which overpriced cable bundle package to purchase. And the assembly line is basicly a nice little reminder that we're all going to die one day, and nothing really matters, and we're all just a speck of dust in an ever-expanding universe and no matter how hard I try, all of my accomplishments are going to be lost to the endless void of time! So, yeah. That's the assembly line."
  • Broke the Rating Scale: Ian makes up a rating system for each of the food reviews:
    • Lunchables pizzas are given Ian Points, with results ranging from -67 to BAD.
    • Twinkies recipes are simply put in a top-4 list, except the bottom result is #85 out of 4 because he hated it that much, and #2 is skipped because he felt Twinkies were too incidental to the recipe that would have taken second place and that the final product didn't taste anything like a Twinkie.
    • Hungry-Man meals are scored using a chart of emotions.
    • Carla Lee's Nut products are awarded Nuts on Ian's Scale-O-Nuts.
  • Call-Back:
    • Any time a joke is made about a character flying off into space, they crash into the same satellite Fred did in his Flintstones game review, at the same time as Fred.
    • During his Full Strength Strongman Competition review, he covers his "muscles" with a long sleeve shirt, a nod to his Island Peril review.
  • Captain Obvious: "Driving ain't like skateboarding." No Shit City, Population: Pepper Roni.
  • Cardboard Prison: Because he doesn't know how to make them, his first prison in Prison Tycoon is built without any fences. Naturally, the criminals have no trouble escaping.
  • Censored for Comedy: The conspicuous bleeping in "Now that we've sufficiently b**ten our m**t" from the stuffed rolled steak episode.
    • In Instant Holiday Dinner, Ian lets out his transgressions against cooked fruit and people that enjoy it:
      Brutalmoose: If you like cooked fruit, then you're a real t**t.note  Trademarked.
  • Comedic Sociopathy: Ian has a tendency to nonchalantly kill little people in Brutalfoods episodes whether by stabbing them with a kitchen knife or crushing them with boxed ingredients or cooking appliances. This even applies to himself with 'Little Ian', a miniature version of Ian who has been held captive in a jar and then offered food only to have it swept away before he can take a single bite.
  • Cordon Bleugh Chef: Invoked in "Kid Cuisine - TV Dinner Reviews", in which he mixes in the pudding powder with his macaroni and cheese specifically because he opted not to eat the pudding, and he couldn't "let the magic powder go to waste".
  • Creepy Circus Music: In his video on Bailey's Book House, Ian pokes fun at the "Three-Letter Carnival", which, when he actually goes there, just looks like an empty field with a bunch of objects laying around. He points out that even the music, which is a circus-esque waltz tune, sounds kind of sad, and jokingly names the song "It's Time to Die, Children!"
  • Curse Cut Short:
    • Happens twice in the A Hat in Time prototype, you stupid bi-
    • Also occurs at the end of realMyst: Masterpiece Edition concerning the game's millions of rereleases, I mean, Jesus Chri-TIME UP!!!
  • Death by Irony: His party members in Oregon Trail III had a habit of dying this way; One claimed he had never been sick in his life and later died of an illness, and another who boasted having beaten anything "Land or water can throw at him" was mauled by a bear while hunting.
  • Did Not Do the Bloody Research: Mocked in his Spy Fox review; after Caddicarus uses stereotypical American terminology to mock Ian back, Ian responds with "Bloody wanker."
  • Didn't Think This Through: Mysterious Unlabeled VHS Tapes had him admit that he only found out after the fact that you can't legally show the world home videos found in thrift shops without authorization, leaving him unable to show the viewers the last of his tapes (a science experiment taped by a kid) and defeating a lot of the fun in the VHS hunt.
  • Distracted by the Sexy: Happens accidentally in his LEGO Island 2 review, where during a normal conversation, Valerie Stubbins appears next to Nick Brick. He adds a Staggered Zoom onto her and drowns out everything else.
  • Dramatic Reading: Ian reading product reviews in his frozen food reviews sometimes verges on this.
  • Drunk with Power: Prison Simulator becomes this fairly quickly once he learns what he's doing, going from "Hooray, I learned how to make my prisoners not starve," to "America's favorite game show: "Which? Prisoner? Lives!"
  • Dull Surprise: The radio host's voice in Crisis City when announcing that there will be both an earthquake and tsunami.
  • Early-Installment Weirdness:
    • Prior to Fatty Bear's Birthday Surprise, Ian never showed up on camera.
    • In his really early videos, his voice was notably much less enthusiastic yet quite calm.
    • Ian's appearance changes throughout the years. Depending on which the viewer's more familiar with, it can be startling to see Ian with long hair and a messy beard (which some fans have nicknamed Hippie Ian or Jesus Ian) or Ian with an undercut and a clean-shaven face.
      Commenter on the Slender review: The real jump scare is seeing Ian in the in between stages of "long hair clean shaven" and "short hair full beard". I feel like I'm looking at an alternate timeline that shouldn't exist
    • Ian was much more liberal with Cluster F-Bombs in his earlier videos as opposed to the Precision F-Strike he prefers nowadays. The two Restaurant Empire reviews, spaced three years apart, illustrate this perfectly.
  • Ensemble Dark Horse: invoked While playing Animal, the one character Ian actually liked was one of the biscuit guards who only says, "Yeah!", over and over again.
  • Fake Brit: Pulls off one in his SPY Fox in Dry Cereal review. Caddicarus is not amused about it.invoked
  • Fanservice: He has a shirtless scene in his Sonic Shuffle review. And yes, he milks it for all it's worth.
  • Fetish Retardant:invoked He finds the sexual content of Lula 3D unattractive due to the poor 3D animation.
  • Formula-Breaking Episode: One of Ian's videos, made very quickly after a trip, is him reviewing Kid Cuisine meals.
  • Freeze-Frame Bonus: You might as well hit the pause button every 20 seconds in his videos.
  • Gag Sub: Diva Starz includes a bit where he shows a commercial of the dolls. Unfortunately it's in Spanish, but Ian added subs. It seems legit at first, but...
    Diva Starz Doll: Prettier than yours, bitch.
  • Game-Breaking Bug:
    • He encounters a glitch in The Amazon Trail II where the game will randomly stop and kick him back to the main menu at random points.
    • Subverted in the Bad Milk playthrough: the first time around, the game crashes on the final puzzle, but when he reloads it, the game successfully continues from where he left off, and he completes the final puzzle without any problems.
    • His Iron Soul review had several bugs throughout the entire playthrough, but the one that fits this trope is a glitch that (for some reason was only in his game) was a glitch that made the first boss completely Unwinnable via invincibility.
  • Genre Roulette: Ian's videos slowly evolved from run-of-the-mill video game reviewing to... whatever he feels like at the moment, really, as long as it's chill and reminds you of a simpler time. Quest for the Cosmic Crisp is probably the silliest: not only is the base concept (a video about Ian looking for apples) already rather out there, he admits halfway through that he just took a stroll with his camera and only thought of the Cosmic Crisp thing a long while into his walk. The video itself is pretty much just a guided tour of the Seattle Pike Place Market.
  • Guide Dang It!: It takes him nearly the entire Space Dude review before he realizes that diagonal movement is done via the numpad.
    • Animal had a seriously bad case of this. The lack of a clear objective, clues pointing to places that weren't accessible, utterly stupid puzzles, and the things needed to be done for progress having nothing to do with what little Ian had to go on, all added up to make getting anywhere extremely difficult. Not helping is the complete lack of a guide to consult.
  • Guilty Pleasures: invokedThe entire theme of one of his top 5 lists.
    • The same could be said for Ian's love of old video tapes finding them weirdly nostalgic, especially children's programmes that he can have a good laugh at that.
  • Hurricane of Puns: Bad Rats features a slew of "rat" puns, such as Alex Ratriguez and Rodent Hood.
  • Hypocritical Humor:
    • Happens at the beginning of his LEGO Racers review:
      Brutalmoose: If there was one thing we were taught as kids, it's that we should never give into peer pressure. [Various comments pop up pressuring him to review the game] So let's review LEGO Racers!
    • In the Living Books review, he calls the main characters immature, then randomly clicks on the words in the book to make the lead character say "Stinky was feeling me slowly".
    • In his video on Lunchables pizzas, he makes mention of people who microwave them, claiming that those people are wrong, you're not supposed to do so, and you can completely trust him as an expert on whether they're meant to be microwaved because he's never done so. And, of course, he then immediately microwaves one of the three pizzas from the first meal just to be fair.
    • This moment from his review of A Very Cool Christmas. Doubly amusing for anyone who's seen a Brutalfoods video.
      Ian: They also add in a bunch of random sound effects, which I just think is a terrible idea. You should never, ever add sound effects.
      [a "whoosh" sound effect accompany each of his hand gestures as he says it]
    • During one stream, Ian complains about people who don't CamelCase their usernames and thus making them harder to read, while his own is displayed in all lowercase letters.
    • During the Summer School (2006) video, Chad immediately makes fun of main character Charlie for having a silly job. What is Charlie's job? Internet reviewer.
      Chad: Who talks about movies on the internet? Freaking weirdos.
  • Inherently Funny Words:
    • "Banger" note  in his 911 Paramedic video.
      Ian: I think I've said "banger" enough in this video.
    • Take a drink at every "nut" joke in the organic vegan frozen food review. Hell, it's what spurred the video in the first place.
  • Ironic Death: Happens twice in his Oregon Trail: 3rd Edition video. First, Austin Billings, who claimed to have never been sick once in his life, dies of a severe cold, and later Billy Barnes, who claimed to have fought and defeated everything on land and water, gets mauled to death in a bear attack.
  • Lame Pun Reaction: His response to most of the puns in Spy Fox. Also happens at the end of the video when he says "Spy Fax" about a fax machine.
  • Logo Joke: Most of his videos use logos based on the game he is about to play. For instance, Humongous Entertainment game reviews typically have the logo formatted like the HE logo itself.
    • As of late April 2015 (where the Hidden Block intro was changed), this was partly dropped, where the logo stays the same, but the background behind it is different for each episode onwards to match the scenery for the game he's reviewing.
  • Mind Screw: The entire Bad Milk review, because of how free-association most of the puzzles are.
  • Naughty Tentacles: In Space Dude, he encounters a Damsel in Distress who gets seized by a set of tentacles, and then a room full of balls.
  • "No. Just… No" Reaction: In Ian and Chadtronic's crossover review of How to Be Cool at Parties, one "fun party trick" involves a middle-aged white man pulling his shirt over his head, tying it down with a headband, and explaining, "This is what a sheik would wear on a festive occasion." The boys' only reaction is a single large subtitle saying "Don't do this."
  • Now, Where Was I Going Again?: Animal really needed this. Ian struggled to make progress due to there being no clear objective, and the things that he needed to do were in no way related to what anyone would reasonably think was the objective.
  • Police Are Useless: Discussed in his LEGO Island review:
    Brutalmoose: But don't worry, though. Even though I just released the only criminal on LEGO Island, the police are basically like, "Oh, s'all good."
    Infomaniac: So we need someone to race over there! Someone who can use a vehicle that can travel on roads and paths, over ramps, and in a jiffy!
    Brutalmoose: Oh, you mean a motorcycle.
    Infomaniac: A skateboard, perhaps!
    Brutalmoose: What? There are two people on motorcycles right there! [arrows point at Nick and Laura, both riding motorcycles] But no, the general consensus is that a skateboard would be a much, much better idea. Everyone here? Idiots.
  • Popcultural Osmosis Failure:
  • Rapid-Fire Comedy: His Brutalfoods videos are chock-full of weird, nonsensical, often out of nowhere edits and visual gags. Doubly so in his newer BF videos, with many commentors often comparing them to YTPs.
  • Rescued from the Scrappy Heap:invoked In-Universe. In his review of Freddi Fish 2, he finds Luther less obnoxious and more humorous, even feeling bad that he didn't like Luther in the first game.
  • Retraux: While Ian has always tried to go for an early 90s look for his show, it really came into his own in 2020 when he got his hands on a VHS camera. A lot of people have been surprised to see the old Youtube 4/3 display reappear in a world always questing for bigger resolution.
  • Running Gag: Several. Usually specific to one video, though the fans have a tendency to blow them up to memetic proportions.
    • "This riverbank makes for a good restin' place." and "a piece of wood" from The Oregon Trail II.
    • "Small amenities" from Prison Tycoon 3.
    • "Tuna noodle, my favourite!" from Smart House.
    • "Pizza pizza!" from My Magic Dog.
    • One across several episodes is "plop" from the "Peanut Butter Cup Cupcakes" episode of Brutalfoods, which he uses several times in later episodes as an Unsound Effect.
  • Safety Worst: In SimTown, not only does he put three fire stations right next to each other, but he also adds prisons in the most inappropriate places, such as right next to a bunch of apartments.
  • Screams Like a Little Girl: Does this in reaction to the skateboard peripheral of Tony Hawk: Ride.
  • Self-Deprecation: He likes putting up the front of having a huge ego and then mercilessly making fun of himself as the video goes on.
  • Sensory Abuse: The first Lego Island video ends with the game's victory cut scenes played over each other, slowed down and reversed.
  • "Shaggy Dog" Story: In the first proper Brutalfoods he prepares some food, but is worried about mixing citrus and mayo. Once it's ready and he takes a bite, he instantly runs to the closest garbage bin nearby.
  • Shallow Parody: invokedA major complaint about Wacky Funsters! and Pyst is how they seem to know nothing about the games they are trying to make fun of. In Pyst especially he remarks it is telling the only parts of Myst the game parodies are the first couple of screens.
  • Shout-Out:
    • Ian skidoos into a book in the middle of his Myst review.
    • In the SimTown review Ian comments on his barren town's resemblance to Sudden Valley.
    • Several to Community, including "Streets ahead!" and the Human Being mascot.
  • Single-Target Sexuality: "I hate the old, I hate the young, I only live for Gerbert, my one true love."
  • Sitcom Arch-Nemesis: Had a long-running, very bitter one in Caddicarus in many of their early videos. Has become less apparent over time.
  • Skewed Priorities: He claims the removal of the apostrophe-s from the title of Tony Hawk: RIDE was a major change, while citing the control change as a minor alteration.
  • Sole Survivor: Ian is the only member of his wagon party to survive the trek to Oregon in his Oregon Trail: Third Edition video.
  • Spectacular Spinning: In most of his videos, the on-screen image is guaranteed to start randomly spinning with little-or-no provocation.
  • Stock Sound Effects: Ian goes to town on these in Brutalfoods videos. Expect a jackhammer sound when he is cutting up pizzas or a cheering crowd as he gags on a particularly nasty piece of food.
  • Stylistic Suck: His personal interpretation of Razor Freestyle Scooter's soundtrack.
  • Sugar Apocalypse: It happens quite a bit with Ian's dry sense of humor, but the best example is probably Poppy the Penguin. After making the video a tad too late for the holidays, he ended up reworking the concept from "penguin on skis" to "penguin left crippled and in horrible debt after a skiing accident that also killed his son". And then the penguin gets eaten alive. Bonus points for Poppy being made of popcorn, chocolate and candy, making the sugar part quite literal.
    Ian: I think I told a pretty great story. A very Christmas-y, feel-good story of death, disability and debt. Merry Christmas.
  • Super Drowning Skills: Mary, one of his wagon family members from the Oregon Trail II review, managed to nearly drown in 2 feet of water.
  • Take That!:
    • In his Sonic Shuffle review, he uses Seinfeld as a picture for the word "boring".
    • From his Lunchables review, his comment on the comic included with the first one he tried:
      Ian: Reminds me a lot of Bazooka Joe comics, in that it's not funny.
  • They Wasted a Perfectly Good Plot: In-Universe, Ian and Luke's take on The Thirteenth Year.
  • This Is for Emphasis, Bitch!: Go on, take a guess what Ian's favorite swear is.
    Ian: Does this make me a professional food critic now? Um... yeah, yes it does. [at viewers] Obey my food opinions, bitch.
    [text flashes on screen: "*Thank you for watching!"]
  • This Is Gonna Suck: "Since I'm in a Dreamcast mood, let's just plug it in and see what's in there." [Sonic Shuffle shows up] "Help meeeeeee..."
  • The Unfavorite: Joked about in his review of My Magic Dog, where after all is said and done the protagonist's dog, Lucky, moves on to the afterlife... and is replaced by a new puppy named "Luckier".
    ... and they named him "Luckier", which is kinda like if I died and my parents had another kid that they named "Better Ian". I don't know how I would feel about that. I mean I guess I do, I guess I would just be dead, but that doesn't mean it's a good idea.
  • Unintentional Period Piece: Talked about in Tony Hawk: RIDE. Since all the game's cutscenes are shown on a T-Mobile Sidekick, he points out how putting real life technology in a game can make it feel dated.invoked
  • Unreadably Fast Text: Used very often, usually as a form of Self-Deprecation.
  • Video Game Cruelty Potential: To be expected every time Ian gets his hands on a tycoon title.
    • Exploited relentlessly in Prison Tycoon 3, where he completely removes everything except the fences and turns it into a literal game of survival.
    • In the Mall Tycoon 3 review, he constructs a mall composed entirely of a single long, spiral hallway leading to a store, then jokes about how customers are probably dying or panicking before they get to the store.
    • In the Zoo Tycoon review, he talks gleefully at one point about deleting portions of fencing on exhibits, blocking off the gateway with more fencing, and then letting the animals maul visitors to death.
  • Viewer Pronunciation Confusion: invoked
    • He has trouble pronouncing Chantelise at the beginning.
    • Parodied in his review of Hungry-Man frozen meals, where he reads a negative review of the chicken dinner from someone who posted it under the name "nothappy", which he deliberately misreads as "No Thappy".
  • Voice of the Legion: In the Gerbert videos, Gerbert's stuffed teddy bear Roary is given this kind of voice and his only emotion is anger.
  • Wham Shot: In "TGI FRIDAY'S FROZEN FOODS," Ian walks into an endless black void, only to then come across the Televoid set.
  • What Were They Selling Again?: Outright discussed in Mystery Tapes Double Feature, regarding a Lean Cuisine ad which takes place in a salon:
    Ian: It's interesting to note how little you actually see food in these TV dinner commercials. It's like, 10 percent of the screentime maybe. This might as well have been an advertisement for Supercuts.
  • Xtreme Kool Letterz: Pokes fun at this in Razor Freestyle Scooter:
    Ian: The next level is called "Schoolz Out"... with a z. Because, y'know, z is the hippest letter of the alphabet. It's what all the kids are into.
  • You Have GOT to Be Kidding Me!: His reaction to all of the Added Alliterative Appeal in Jazz Jackrabbit, albeit replacing "Have got to" with "Gotta," and adding an expletive.
  • You Keep Using That Word: "Accident!!" in Sonic Shuffle, which according to the game means a random minigame. Ian is quick to call the game out on this.


Not a Violent Game

Ian explains how "Catechumen" is not a violent video game.

How well does it match the trope?

5 (3 votes)

Example of:

Main / SwordBeam

Media sources: