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  • Broken Base: He has seemingly abandoned the "I've not seen such bravery" intro. Either you don't mind, find the new intro to be more professional, or feel that it was a bit too iconic to be removed.
  • Crosses the Line Twice:
    • The entirety of his Prison Tycoon 3 review. Especially the second half where it become America's favorite game show: "Which Prisoner Lives?"
    • His 911 Paramedic review is also full of moments like this, mainly coming from his utter apathy towards the lives of the patients.
    • After killing a patient, Ian even shares that his EMT motto is "You win some, you lose some"!
  • Ensemble Dark Horse: Ian's cat, MJ. The moments where she briefly shows up in his videos are often highlights among his viewers, due to a combination of her cuteness and Ian's visible love for her.
  • Growing the Beard: Ian's earlier videos, while perfectly watchable, don't really set him that much apart from any other average YouTube game reviewer - it's his later videos where he really starts to come into his own as a reviewer. YouTube commenters frequently list Ian's retro visual style and YouTube Poop-influenced editing among their favourite aspects of his newer videos, as well as his snarky commentary that does not rely on swearing.
  • Harsher in Hindsight: The "Top 5 Video Game Sidekicks" video is basically this in its entirety now due to the presence of Greg Wilmont, formerly of The Completionist, who has essentially vanished off the internet completely after an incredibly acrimonious split from his former friends and employers that ended with the first 120 episodes of The Completionist being pulled from their YouTube channel due to legal threats.
  • Hilarious in Hindsight:
    • During his review for A Hat in Time prototype, he joked about being a voice actor. Jump to the game's release, another Hidden Block member, Yungtown became a voice actor for Snatcher, one of the game's characters.
    • Remember when people called him "The guy who plays the porn games"? As he later explained in a livestream, once he got annoyed by it, he put up a filter that removed the word "porn" and other similar words from the comments. He forgot about it until his Kid Cuisine video which inspired people to make jokes about corn. Oh, Crap! ensued.
    • Ian mentioned in his review of Sonic the Hedgehog: The Movie that he wants to see Tails wearing his pilot goggles from the movie. Fast forward three months to the release of Sonic Mania and Tails actually has his goggles from the movie during the Sky Chase-inspired segments of Mirage Saloon zone.
  • Memetic Badass: Of course, Kevin Grant. There's also Rory, Gerbert's teddy bear, and whose only emotion is anger.
  • Memetic Loser: Gerbert, an immature and whiny chicken nugget thing. And somehow friends with Rory.
  • Memetic Mutation:
    • "Tuna noodle, my favourite!" from Smart House has been making rounds in his fanbase.
    • "Bitches love my mustache."/"This time I'm really gonna do it."Explanation 
  • Nausea Fuel: The Lunchables Uploaded section of BrutalFoods Lunchables has Ian, in reference to the pack in question having an assemble-your-own drink — a sachet of Kool-Aid mix and a bottle of water — taking everything in it including all of the snacks and pizza ingredients, mixing them all up together in the bottled water, and then drinking the resulting horrible concoction.
  • Nightmare Fuel: In terms of games he's played, we have Bad Milk, a fairly obscure game that probably should have stayed obscure.
    • The Surprisingly Creepy Moment end of his review of Boobah: Wiggle and Giggle.
    • The ad for Deliah's First Coffee Cult Shop, while extremely hilarious, is also quite creepy in a very Welcome to Night Vale way.
    • The Televoid episodes have a very unsettling feel to them, with subtle hints that something is very, very wrong. Then everything goes sour at the end of the Baby Game video, where the whole thing takes a nosedive into Silent Hill territory.
      • The end of the A Message to No One video takes this up a notch, with the screen going staticky every time Ian tries to read an email, with him clearly being in some level of pain.
    • Things start to look up in Safety: In Danger Out of Doors with the room being a white void and having a band with the three babys from Baby Game and a guy in a fox suit... Then the end of the episode showed him bleeding out of his eyes. Then cuts back to the black void room with him on the floor seeming having commited suicide to escape from his fate, only for Safety Girl to rewind time to bring him back to life. He then cries.
    Ian: There is no safety.
    • Brutalfoods gives us a moment worthy of the name where he tenderizes a steak that he's named Jeremy, with the first few hits being played for comedy until the camera cuts to his expression. He just slowly stares up at the camera, teeth bared in what looks like an unholy mixture of sadism and frustration.
    • His pot pie blind taste test video has him blindfolding himself, then noting that it might be unnerving for the audience to look at him with a black mask over his eyes for the whole video. So he solves the problem by covering the mask with a picture of the top half of his face, making it look like he has an overly large Thousand-Yard Stare going on for the whole video. (Of course, this could also be Nightmare Retardant when combined with the silly green screen effects used throughout the video, depending on your tastes.)
    • Both the FROZEN BOSTON MARKET Brutalfoods and Pajama Sam 4 videos end with a Hello Fresh sponsor featuring a Hello Fresh box with green leggings. However, the faces given to it are nothing short of terrifying, given that it's a cut out of just Ian's mouth and eyes. The FROZEN BOSTON MARKET one is especially bad since it's not Ian's lower face like in the Pajama Sam video, but instead ONLY his mouth and eyes, which are just piercing right at you.
  • Tear Jerker: At the end of "Ricky Raccoon Shows The Way", he asks "What's going to happen if I don't say bye now?" and is still stuck with the static television, alone. The look on his face is heart-breaking.
  • Wangst: Ian's very low opinion of Gerbert as a character stems from his tendency to whine and complain about EVERYTHING.

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