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Comic Book / The Enchantress

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"She who has had many names throughout time, throughout every era of Ragnarok... Freyja...Iduna...Mardoll...Gefn... Enchantress. Only she, in all her Goddessness, in all of her feminine perfectness... could convince the tree to give of its most miraculous fruit."
Ages of Thunder

Amora the Enchantress is a Marvel Comics character created by Stan Lee and Jack Kirby, first appearing in Journey Into Mystery #103 (dated April 1964). An Asgardian sorceress who has attempted to seduce Thor on numerous occasions. Initially, her aims seem to have been to claim him as her own Asgard's handsome warrior-prince, and thereby eventually become queen of Asgard. Much to her surprise, Thor proved resistant to her charms, and over the following centuries and millennia her plans largely became driven by a desire to ensnare the heart of the man who eluded her for so long. Her plots generally revolve around seducing him or trying to punish him for rejecting her advances. She typically uses her (admittedly stunning) looks and magics to enthrall others to fight for her. Despite her villainous ways, she has genuine feelings for Thor and has put her life on the line for him in the past, has also willingly joined in the defense of Asgard when dire threats have arisen.


Unlike many of Marvel's Asgardians, Amora is not actually based on a goddess from Norse Mythology. In the limited series Thor: Ages of Thunder, the Enchantress is said to have been referred to by many names throughout history including Freyja, Gefn and Iduna, and is linked to many of the myths associated with these goddesses. For example, Enchantress was responsible for keeping the golden apples that provides the Asgardians with their immortality and power, and as soon as she is kidnapped by a Frost Giant, the Asgardians begin to wither until someone can rescue her, much like the myth of Idunn. Amora is by no means the only Marvel character to have gone by the Enchantress codename: Sylvie Lushton from the Young Avengers was given magical powers by Loki and modeled herself specifically after Amora's appearance.note 


The character went through different variations over the course of publication, being Thor's bitter enemy to his on-and-off love interest after Jane Foster and Lady Sif. She hasn't been restricted in appearing only Thor comics and showed up in other publications, most notably being the rival to Alison Blaire aka Dazzler of all people. She fought in the Secret Wars and joined the Lady Liberators while posing as Valkyrie.

Notable Comic Books apperances


Video Games

The Enchantress provides examples of the following tropes.

  • Abusive Parents: Downplayed, while not necessarily a bad maternal figure to Magni, a son birthed to her kingly husband in Thor: The Reigning. She wasn't really mother of the year material neither, her child found better company in an old flame of her spouse who rejected Asgards conquest of The Earth if that's anything to go on; see One Bad Mother below.
  • Alternate Company Equivalent: Amora is Marvel's own Poison Ivy, being a seductive female villain with mind-control powers that frequently flirts with their respective hero. Notably, she debuted in comics just two years before Poison Ivy.
  • Arch-Enemy:
    • At one point or another, she was this to Jane Foster and Lady Sif, as they were romantic rivals for Thor's affection and they represented the opposite of Amora in more than one way.
    • Surprisingly she served this role to Dazzler, of all people, feeling that the mortal's beauty and singing skills rivaled her own.
    • To Valkyrie as well. There is no one that the warrior woman hates more than the Enchantress for possessing her soul and pretending to be her.
  • Anti-Villain <-> Anti-Hero: Plays both at various times, though she seems to be tending strongly towards the more heroic as time goes by... admittedly with lots of relapses.
  • Beast and Beauty: Amora's lovers need not always be handsome, like Thor or Heimdal; as an immortal goddess she is able to see beyond mere physical attractiveness (though she most certainly does place a great deal of importance on it, in most cases).
    • Skurge, who served her for centuries, was a seven foot tall slab of muscle, and a deadly warrior, but no one would ever call him handsome.
    • The most extreme example of this is the creature/creation known as Keep. A huge, and only vaguely humanlike thing of green wood and tendrils, with a truly monstrous face, Keep is nevertheless taken to Amora's bed.
    Amora: That.... That was suitably epic.
  • Beauty Is Never Tarnished: Usually played straight, and justified in that she is an Asgardian, and therefore extremely resilient.
    • Subverted on occasion, such as in the original Secret Wars, where The Lizard savagely slashes her face with her claws, and she responds by ripping out his soul. (Luckily for him it turned out only the animalistic half was torn out and consumed by her magic, leaving him temporarily free of that affliction).
    • In 'Avengers Prime', Hela deliberately scars Amora's exquisite face, as punishment for interfering in her battle with Thor. At the end of the miniseries, Thor uses a mystical reset button and all is returned to normal.
  • Betty and Veronica: Amora is the Veronica to both Jane and Sif's Betty: while the two woman would form a Betty and Veronica dynamic of their own as hospital nurse vs battle-worn warrior respectively, the Enchantress could easily serve as the Veronica against them being a seductive witch after Thor's affection against Jane (the mortal love-interest) and Sif (his childhood love).
  • Blatant Lies: During The Reigning when Thor conquered the earth and she was his queen for a time. Amora boasted mankind was better off with Asgard lording over them to Desak when he came upon them. Bragging about how they should all bow in thanks and praise to the Asgardians when in truth, none of them really cared for humanity at all. Simply making up excuses for stripping away their individual freedom when the gods wouldn't leave Earth, she in particular doesn't give a damn about mortals, something her own son coined before it all went to hell.
  • Break the Haughty: Gets this alot due to being a pompous spoiled goddess, largely from the Hulk Family and later from Desak The God Slayer, see above. In The Mighty Thor (2016) she had her powers removed by Thor and exiled to a remote mountainous part of Sweden where she lives a fairly hard-scrabble life of hunting and chopping up wood for fuel. This all changed as of the X-Men comics only to be quickly subverted when Monet slammed into her like a meteorite.
  • Calling the Old Man Out: Rather, calling The Old Lady Out. When Magni challenged Thor to pick up and wield Mjolnir to test his worthiness and the worthiness of his so-called dominion over the people of Midgard. Amora attempted to dissuade his current course of action, only to be rebuffed by her son for a hypocrite by addressing rumors heard in his childhood that she only married his father for the power it entailed.
  • Charm Person: She has the power to seduce people and give them a kiss that puts them under her control.
  • Combat Stilettos: Splits her time roughly evenly between comfy-looking flats (or the equivalent of socks, with her footie-equipped leggings) and ultra-stylish high heels. Both are justified in that Amora rarely, if ever, willingly engages in physical combat (or, apparently, any physical activity more strenuous than strolling seductively along, or hopping into bed).
  • Composite Character: Amora's backstory takes aspects of other Norse goddesses' stories such as Freyja (i.e. seducing a trio of dwarves in order to gain a golden necklace) and Idunn (i.e. plucking the golden apples that provide Asgardians with their youth).
  • Cool Crown: Most Asgardians share a love of barbaric jewelry and/or fantastic and ornate weapons and gear, and Amora is no different. While she never wears anything that could be seen as functional armor, and does not use weapons other than as magical tools, she does have one signature accessory: her metallic green headpiece. Its exact design varies (she apparently owns a vast collection of them) sometimes taking the form of a simple circlet, sometimes edging close to ornate helmet territory, but most often appearing as some variation of a Tiara. None of these items are ever said to have cultural or magical significance; she apparently just likes the look of them.
  • The Dark Chick: In any villain team-up she joins, most prominently the Masters of Evil. Her schemes almost never really go beyond hedonistic and selfish pleasure compared to search for power or control.
  • Dating Catwoman: Thor refused her advances for centuries, either because he favored Sif instead, or because he viewed Amora's lack of ethics as a dealbreaker. Eventually, however, due to his own circumstances and the incredible persistance of a goddess that had finally shown some signs of emotional maturity, his resistance collapses and the two enjoy a long-running (though on-again/off-again/on-again) relationship.
  • Distracted by My Own Sexy: She is not immune to her own charms, and has been shown by various artists to pose and preen while giving a monologue (or while waiting for Loki or someone else to finish theirs). Usually takes the form of running her hands through her hair, caressing own face or body, or simply gazing lovingly into a mirror.
  • The Dulcinea Effect: She seems to be able to incite this at will in most mortals, without ever needing to cast an actual spell. Mortals of sufficient power or who are strong of will (such as Doctor Doom, Captain America, or Stephen Strange) are largely unaffected. On Earth, this effect gets her preferential treatment at stores, resorts, and hotels, while leaving a trail of hopelessly smitten mortals behind her... which bothers the goddess not at all.
  • Dumb Blonde: Subverted in that even though she often acts in an impulsive or childish way while in the moment, she will usually, when given time to reflect and consider, come up with a scheme or plot of some subtlety. Also, when she's not obsessing over some slight or insult, she is capable of surprising warmth, wisdom, and insight. Despite the color (and quantity) of that hair, there's a lot going on inside that pretty little head.
  • Everyone Loves Blondes: A female blonde whose power is to literally make men fall in love with her. Also notably, of all Thor's love interests, Amora is the most sexualized of them all and just happens to have blond hair.
  • The Fashionista: These days she doesn't have a costume, really, more a theme that most of her ever-changing wardrobe usually follows. She's often seen in the midst of a shopping spree (where she seldom has to pay for anything), and anyplace she calls home for more than a few days will be littered with expensive dresses, shoes, furs, and jewelry.
  • The Fair Folk: In Witch Hunter Angela, Amora was re imagined as a faerie queen who realized deals with humans turning them into Faustians.
  • Femme Fatale: Amora in a less villainous role.
  • Femme Fatalons: Staying in line with her "Evil-but-feminine" theme, Amora is usually depicted with long, perfect nails (and they're always painted green).
  • Girlish Pigtails: During the World Engine storyline, Amora's blonde mane is styled this way; a pair of artfully-mussed pigtails that fall past her knees. Perhaps appropriately, this is while she is having a conversation with Thor during which she is markedly warm, playful, and utterly non-threatening.
  • The Hedonist: Though she is often engaged in plots and schemes, Amora is usually found either relaxing in her palace within Asgard, surrounded by rich feasts, fine wines, and throngs of adoring godlings, or else travelling incognito on Earth... enjoying rich feasts, fine wines, and throngs of adoring human men. When setting up a headquarters on earth, she will never settle for anything less than penthouses and luxury suites.
  • Heel–Face Revolving Door: Though her default setting is basically Semi-Villainous (more a case of unrestrained selfishness, really), circumstances often lead to her taking a more heroic stance, at least for a time. In nearly every case, this is because of Thor's influence — he is the only person whose opinion of her matters in any way, and when properly coaxed, she will sometimes follow his lead. Unfortunately, when his attention or affections turn elsewhere, she will quickly revert to her old ways.
    • During the Secret Wars, Thor convinces Amora to join him on the side of the heroes. Unfortunately, every other hero is (apparently) killed, leaving the Asgardians to face the small army of supervillains alone. Amora, unwilling to face nearly certain death in battle, hangs her head and slowly walks away, leaving Thor to his fate, performing two genuine heelturns in the space of just a few minutes.
    • During the events of World Engine, Amora happily and wholeheartedly joins forces with Thor after he finally, after centuries of the two dancing around each other, gives in and returns her affections. This partnership continues for some time.
    • One instance that didn't require Thor's persuasion was during the Surter War, when all of creation was in danger of being destroyed by the coming of Ragnarok. Villain or no, Amora is no fool. She and many others who held harbored ill-will towards Asgard or Odin for various reasons yet came to their defense during the final battle, since the alternative was death for everyone. Odin, while acknowledging their self-interest, did not hesitate in accepting their aid.
    • In the timeline of The Reigning, Amora undergoes a Heel–Face Turn that actually sticks when Thor marries her. During the decades that pass in that timeline, she bears him a son, is unfailingly loving and supportive of her husband and his efforts, and defends him fiercely against any and all threats.
  • Hot Witch: As a young Asgardian, Amora started out as a very minor goddess with very minor magical skills, but her breathtaking beauty was undeniable. Over the centuries, she used her looks to seduce and beguile various wizards and sorcerers and convinced them to teach her their most powerful magic. Millennia later, she has become one of Asgard's most powerful spellcasters, and has devoted a large portion of her magic to enhancing her beauty and powers of seduction even further, thus gaining her the title by which she is most widely known: 'The Asgardian Enchantress'.
  • Insignificant Little Blue Planet: How she regularly views Midgard/Earth and its denizens who Thor serves & protects. In fact part of her jealous contemplating over Thor's attentions stems from how he gives his everything for a world she honestly despises because of this.
  • Ignored Enamored Underling: Towards Skurge, who she doesn't even notice committed a Heroic Sacrifice until four issues later. Although when she did find out, she was genuinely devastated.
  • I Have Many Names: In several different cycles, she was known as Iduna, Freyja, Gefn and assumed many different mortal aliases such as
  • I Have You Now, My Pretty: Not only she had spent years trying to make Thor hers, but Amora has been on the receiving end of his trope by other villains a couple of times. In Ages of Thunder, two Frost Giants attempted to claim her in separate occasions: the first disguised himself as a stone-mason and attempted to cut a deal with the Asgardians by rebuilding their destroyed walls in return for the Enchantress' hand in marriage. The second one had Loki delivering the golden goddess to the giant’s icy harem as his queen.
  • Immortal Immaturity: A trait shared by many Asgardians, but particularly apparent in Amora. For someone several thousand years old, she spends an awful lot of time and energy obsessing over petty slights and jealousy.
  • It's All About Me: Self-Absorbed to a massive degree, she really can't help but view the world(s) through the filter of her own importance. Likewise, anyone else's actions are viewed only in the context of how they affect her.
    • Thor's love for Sif or Jane Foster isn't about those two people at all — it's an awful insult to Amora herself: how else to explain his affection for a tomboy goddess or a mere mortal when he could have Her???
    • Less directly villainous, but still applicable instances include her attack on the World Tree itself, in an attempt to rewrite reality so as to return her lover Skurge to life after his heroic sacrifice. Not because he needed saving — he earned an honored place in the afterlife for his noble deeds — but because she could not bear to be without him after she realized, all too late, that he had truly loved her, and she had thrown that away without ever realizing its worth.
    • She later managed to regain Skurge's services, after a fashion, by betraying Donald Blake and using his body to create a powerful creature of living wood called 'Keep', and infusing it with Skurge's memories. She seemed unconcerned that doing this would leave Blake without a body, or dishonor the memory of her most loyal servant — again, it's all about her.
  • Lady of Black Magic: Graceful and seductive, she's probably the most powerful sorceress in all of Asgard, using mystical powers to fire energy blasts or conjure illusions.
  • Lady and Knight: Her usual pattern is to seduce, beguile, and enthrall a powerful warrior to do her bidding and stand in battle as her protector. Most famously this position was occupied by Skurge.
    • Skurge's situation was unusual in that he was not bound by magic, or even motivated by lust or a desire to possess the magnificent goddess of beauty — he truly was utterly in love with Amora. Unfortunately, she treated him as a dimwitted minion at best, and a pathetic plaything at worst, till the day he died. Only after his heroic sacrifice in Hel did she realize the worth of what she had laughingly spurned... and grieve.
    • When she encountered Doctor Strange, Amora apparently had not been able to procure a suitable champion, so she made one by wrapping an enthralled mortal in multiple enchantments designed to boost his abilities to godly levels. This left her magicks weakened, and contributed to her defeat.
  • Living Aphrodisiac: The effect she has on mortals, primarily men, is to have them become attracted to her.
  • Love Goddess: Though her focus is more on her beauty and skills at seduction, more than a few Asgardians regard her (perhaps mistakenly) as a goddess of love as well. Given that in a previous cycle, she was pretty much synonymous to Freyja, the Norse goddess of love and beauty.
    • One handsome young godling famously stormed Amora's palace simply so that he might kneel before her and worship at her feet. After fighting his way through her monstrous guardians, he found the goddess in her throne room, reclining seductively, every bit as perfect and lovely as the stories had said. When he told her of his desire to stay and adore her forever (in a perfect example of courtly love, which he foolishly believed would please her), she smiled and granted his wish... transforming him into a tree that everafter stood mutely, granted the immense privilege of being near her.
    ''Thus, shalt thou worship me forevermore! In the spring, the wind rustling through thy leaves will sing my glory. In winter, thou shalt stand in mute admiration of my incomparable beauty."
  • Magic Kiss: Her favorite means of delivering a spell (provided the target is an acceptably attractive male, of course).
  • Manipulative Bitch: Usually avoids risking herself in open battle, but loves manipulating others to do the dirty work in her stead. The 'bitch' part comes into play when she stands at the edge of the battle, taunting her enemy and/or openly mocking whoever she's duped into serving her, all while reveling in her power and cleverness at having brought things to that point. Absolutely adores being able to enthrall men even when they're fully aware of what she's doing. Heartlessly manipulated Skurge into doing her bidding for centuries, through his true and passionate love for her, even though she considered him little more than an especially useful plaything.
  • The Minion Master: Although she is a staunch advocate of using minions to do her dirty work for her whenever possible, Amora usually chooses quality over quantity; utilizing a single, powerful champion. In the 'Avengers Prime' miniseries, however, she is instead shown to be controlling a fair-sized horde of bestial, possibly demonic creatures. When her most powerful magical attacks fail to incapacitate Thor, the creatures attack in a Zerg Rush. Turns out their 'quantity' is insufficient when matched against Thor's 'quality'.
  • Ms. Fanservice: As evidenced by the other tropes in her entry, the Enchantress definitely fulfills this role, being an blonde bombshell Femme Fatale whose sexuality is her primary weapon. Most prominently in Reign of Blood, where she seduces a trio of dwarves to gain a pretty medallion, all while dressed in a flattering outfit.
  • Narcissist: May well have given lessons in self-love to that Greek Guy; refers to herself as the most beautiful, most desirable woman in all the Nine Worlds, and 100% believes it.
    • There's a saying — "You're not paranoid if people really are out to get you." In this case it might read: "You're not narcissistic if you really are the most beautiful woman who ever lived".
    • Amora once spent considerable time and effort attempting to force the actual concept of Love (which is indeed a sentient being within the Marvel universe) into humanoid form, believing that only Love itself was worthy of being her lover. This is indicative of someone with a fairly high opinion of herself. The concept of Love in turn uses this character trait as the main reason for a "Reason You Suck" Speech rejection as it blatantly tells Amora she only wanted to possess Love out of greed and selfishness, which it stated was the antithesis of all that Love is, and her passion to do so would only drive her to ruin more lives.
  • Offing the Offspring: Downplayed. During the last stride of The Reigning story arc. Magni, her son in that alt. timeline, had grown vehemently disgusted with the Asgardians mistreatment of Midgard and the rest of the Nine Realms suffered because of King Thor's debauched lordship. Due to her loving power and not knowing the difference between it and her husband when she married him, when Desak attacked she along with Loki reconvened that they and all of New Asgard would be better off if he died in battle.
  • One Bad Mother: Fell into this during Thor's Reign of earth, having married a now morally rudderless king of New Asgard. Not only did Amora become his queen and consort as she said she would, but eventually mothered a son to him named Magni Thorson. Though she wasn't exactly a good mother to him, seemingly distant with her only child better acquainting with being ruler of the world. So much so that he found better solace in gallivanting with mortals and the exiled Lady Sif than he ever did with his own people.
  • Over-the-Shoulder Carry: Not many would dare subject a powerful Sorceress/Goddess to this trope, but Heimdall does so and lives to tell the tale.
    • Also a case of Heimdall seizing an opportunity to woo the grieving (and newly-available) Amora after Skurge's death. He succeeds.
    • At the end of the 'Mares' storyline, Thor tosses the unconscious Enchantress over one shoulder, and her new champion 'Keep' over the other, carries them through the streets of Asgard, and unceremoniously hurls them into the dimensional vortex associated with the World Tree, to wash up on some random point in the Nine Worlds.
  • Paper-Thin Disguise: Even though a Sorceress with a minor specialization in Illusion spells should be capable of impenetrable disguises, Amora tends to run into problems. The fault isn't her magic; it's her mindset. She absolutely cannot bring herself to appear as anything less than gorgeous, and her mannerisms are always informed by the awareness that she's The Enchantress. This is often enough for a properly wary individual to start putting two and two together.
    • When a tall, gorgeous, intensely sensual woman showed up and begged for help, Dr. Strange was able to identify her immediately, though he pretended otherwise so as to learn more about her plans.
  • Polyamory: At one point, one of the many men struck by her beauty confesses his undying love for her and asks to marry him. She laughs in the poor fool's face and says that there is no way she would ever, EVER limit herself to just one lover.
  • Pretty in Mink: She loves buying furs. When she first appears, she's under orders to seduce Thor (to try to break up his Forbidden Romance with Jane), and chooses the best vamp outfit she can find: a fancy red dress topped by a white mink coat.
  • Proud Beauty: They really don't come any prouder; Amora's immense love of her beauty, and the power it gives her, is one of her defining character traits.
  • Punch-Clock Villain: Although she most assuredly does initiate many villainous schemes, and willingly participate in many others, there have been occasions where Amora was coerced into working for someone else when she would have preferred to be about her own affairs.
    • Loki has done this more than once; using threats and intimidation to bully her into serving as his proxy (for times when Odin has specifically forbidden him to harm someone) or as his lieutenant when executing a plan that is moving on multiple fronts. Amora is quite formidable in her own right, but only a fool refuses Loki's 'requests' for help lightly.
    • During the first Secret Wars, this was Amora's general mindset. Destroying a few mortal heroes was indeed amusing, but her main desire was simply to return to her home in Asgard. When it became clear that she couldn't escape Battleworld until the scenario had played out, she still declined to participate in further skirmishes, choosing instead to go on a sort of date with Thor, hoping to at least make progress on the romance front while waiting for the mortals to finish their foolish games.
  • Rapunzel Hair: Varies by artist and appearance, but unless she is disguised as a mortal, her glorious golden mane is shown to reach somewhere between waist and knee length, and occasionally even longer.
  • Really Gets Around: Comes with the territory when you're the goddess of beauty and seduction. Somewhat averted in that with her magic enhancing the effects of her beauty, she can usually get men to do what she wants with little more than a look, a touch, or a kiss. Played straight in that she likes collecting various attractive men as lovers and trophies, and has had flings with lots and lots of powerful or significant people. Thor, Heimdall, Donald Blake, and Wonder Man, to name just a few.
  • Reclining Reigner: As mentioned above, she has a habit of this.
  • Rogues-Gallery Transplant: After a chance meeting with a revived and Race Lift Lady Deathstrike and Typhoid Mary, the three of them are forming a Sisterhood to gather the remaining traces of Arkea and counter the X-Men. Depending on how long she stays in the group, she may be moving to be a joint-custody villain with the X-Men rather than being solely a Thor/Avengers antagonist.
    • To a lesser extent, she also has served as an enemy of the Scarlet Witch and Dazzler in the past; the first Avengers annual had her, Skurge and several other villains working for The Mandarin, who normally is Iron Man's arch-nemesis. Plus in her earliest appearances she'd and her cohort would regularly butt heads and lock horns with The Incredible Hulk either via proxy or by indirect interference on his part.
  • Royal Brat: Probably her defining character trait. Being beautiful, seductive, self-absorbed, and arrogant don't make her a bad person — being unable to take 'No' for an answer — in ANY situation — most certainly does. Her history is littered with incidents where she desired something or someone, didn't get it, and went straight to mind control, or worse, as a means to obtain it/them. Has lapsed into rants and tantrums when denied what she feels should rightfully be hers (which is anything she happens to desire), especially when the person who foils her plans is a mere mortal.
  • Sex Goddess: Even without resorting to magic, Amora is a lover with few, if any equals. Thus far, absolutely no one is on record as having come away... unsatisfied.
  • Screw the Rules, I'm Beautiful!: This is how the world works, from Amora's point of view. And to be fair, barring a bare handful of stubborn gods or superheroes, the world really does bow to her every whim in nearly every circumstance — it's good to be a Goddess of Beauty and Seduction!
  • She's Got Legs: As would be expected with a character so heavily invested in seduction and sex appeal, many, many panels of comic book art are dedicated to showcasing her legs. In the 60's and 70's she was nearly always depicted as wearing stockings emblazoned with intertwining glyphs, but starting in the 80's it was not uncommon to see her flaunting her assets in a Dangerously Short Skirt or Mini Dress Of Power.
  • Shut Up, Hannibal!: Desak being DESAK would have none of it of coarse, bitch smacking the haughty god queen aside like a volleyball due to seeing through her honeyed words for the self-obsessed nature lying beneath her empty words of marginal betterment.
  • Smoking Is Glamorous: In her first appearance in the Dazzler comic, Amora makes a grand entrance in a toned-down version of her classic costume, high-heel boots, and smoking a cigarette in a medium-length holder. The glamor aspect is played up as she poses and preens and exhales a deliberate stream of smoke, all while a nightclub owner practically drools over her while exclaiming that she is the most gorgeous woman he's ever seen.
  • Smug Snake: Amora is always arrogant, but whenever she embarks on one of her evil schemes, this trope comes to the fore. She constantly underestimates her opponents, especially when they are mortal. She is powerful, undoubtedly so, but when matched against the likes of Thor, or Hela, or Loki, or Odin, her defeat is all but assured. Yes, she is clever, but falls short of being The Chessmaster she thinks herself to be. The one arena in which she really is as unmatched as she believes is her status as the World's Most Beautiful Woman — and beyond-supermodel good looks do not a Magnificent Bastard make.
  • So Beautiful, It's a Curse: Zigzagged. Amora not only knows she's beautiful, she loves being beautiful, she revels in being beautiful. But there have been multiple instances of powerful beings going to extraordinary lengths to capture, purchase or kidnap her, as her unmatched beauty makes her a considerable prize, even to males of other species, such as frost giants (fortunately, shape and size-changing magicks appear common in Asgard, which solves the problems created by such differences).
    • In Reign of Blood, Odin's obsession with the beautiful goddess led to a literal curse that resulted in the dead rising to plague the living. Not a few of the dead, not some of the dead — all of them.
    • A positive effect of this is that when she's defeated in battle, she typically receives better treatment from her captors (or at least avoids execution) because they would much rather possess such a matchless treasure than destroy it. Her mere presence as a captive in an enemy camp has led to dissent and brawls as everyone slowly becomes obsessed with being the one who will claim her. She is of course very much aware of this effect, and makes use of it to aid in her escape.
  • Squishy Wizard: In her home dimension of Asgard, she fits this trope perfectly — she's an ultra-feminine sorceress who actively avoids any sort of physical battle. Even so, she must inevitably face enemy fighters, and so she makes a point of always having a powerful warrior of her own, who she's enchanted or seduced, to serve as her champion.
    • Over the course of their very long lives, her polar opposite, the warrior woman Sif, has inflicted various levels of smackdown on Amora many, many times, and always made it seem effortless.
    • Amora has, rarely, been forced into physical battle with mortals such as Dazzler, where the trope is reversed — matched against Asgardians she is all but helpless, but compared to most mortals she's Made of Iron. She seemed positively gleeful at the role reversal during her battle with Dazzler, taunting the woman while easily shrugging off the woman's strongest punches, and barely flinching when the woman slammed a rock into her face (going on to crush said rock in her perfectly-manicured hands to fully illustrate her superiority).
      • Double Reversed when she faced She-Hulk during the Secret Wars. Trusting in her usual Made of Iron status compared to humans, she took a little too long in prepping a spell while boasting about how a goddess had little to fear from any mortal. In response the jade vixen knocked her clean across the battlefield and into a rock formation with a single-handed smash to the face of such force, that Amora was not only instantly K.O'ed but might well have lingered into an indefinite coma if not for Reed Richards treating her with an alien healing apparatus. Upon awakening, she was deeply shamed at having been so easily dispatched by a mortal when met by Thor.
  • Statuesque Stunner: Stands well over six feet tall in her stocking feet; add her usual high heels to that and she towers over most mortal men. Worth noting that this is almost never commented on in-universe, simply because the only thing anyone ever notices about her is the mind-numbing intensity of her hotness.
    • Her stature is never an issue in her home dimension of Asgard, simply because they're all oversized like that. Thor is usually drawn as a comfortable half-a-head taller, and Skurge was taller still.
  • Status Quo Is God: Being one of the more significant members of Thor's Rogues Gallery, Amora is hit hard by this trope. Even though she has repeatedly shown signs of growing beyond her childish and spiteful ways and into a woman with the maturity one would expect from an immortal goddess, any such progress is inevitably lost by the end of the storyline.
    • Likewise, even though it is sometimes teased that she and Thor will finally become an Official Couple, the writers always find a way to put Amora back in the role of the jealous stalker.
  • Supernaturally Young Parent: In the 'Thor: The Reigning' storyline we skip ahead several decades to find that Thor has become a Well-Intentioned Extremist, and has conquered the Earth in order to bring about an age of peace. During that time, he and Amora have married, and she has borne him a son; Magni. Despite this, the Enchantress remains as young and flawlessly beautiful as ever — something she delights in pointing out to a much-aged and badly careworn Jane Foster.
  • Super Empowering: She is responsible for the empowerment of Wonder Man, via some advanced, abandoned technology. She can also use her own magicks to temporarily enhance normal humans to godly strength levels, though this drains her powers and leaves her weakened, which has led directly to her defeat in at least one instance.
  • Superior Species: Regularly held this opinion towards Mortals, often viewed them as a race of lesser beings only meant to serve as entertainment or otherwise. But never as equals to the gods much like Thor did, in fact part of her jealousy of the latter was due to how much time and effort he'd put into serving and protecting them instead of the other way around with them worshiping the ground he walks on.
    • Cultural Posturing: Often loved to take this in stride when comparing her race (herself in particular) to the short lived lifespans of humans, coined particularly to an aged Jane Foster during Thor's Reign of Earth/Midgard. Her son Magni in this alt. future mentioned how superior asgardians are to mortals often, such to a point that she withheld how his father Thor used to blend in as one of them before he took over.
  • Themed Harem: When on Midgard, she will often assemble a group of men whose sole purpose is to shower her with gifts, act as her servants and agents, and, um, satisfy various 'other' needs. The requirements for these positions seem to come down to: Tall, Handsome, and Rich.
  • Underestimating Badassery: Regularly looks down on mortals, even superpowered humanity on a regular basis and usually gets slapped for it, HARD. A lesson she has yet, if really ever, to learn whenever dealing with an earth born enemy.
    • During Secret Wars after having dispatched some superheroes with a team of villains in their initial assault she thought her bout with a novice She-Hulk just starting out in her superheroine career would be a cake walk. Ten seconds later she's awakened from her regeneration chamber by Thor who wished to commune godly matters with her, only to worry that the altercation ruined her beauty.
    • Again in Secret Wars Adventures when she went up against Hulk, Spider-Man and Captain America. She managed to get the drop on the trio with a magic garden hose spell binding some of them save for the Hulk. Who, being resistant to and empowered by dark magic, nonchalantly No-Sell's both the initial enchantment along with several mystic blasts before delivering a sweet backhand accompanying a Pre-Asskicking One-Liner afterwards.
    The Enchantress: Back Mortal! You face a power greater than you can comprehend!
    Hulk: Big Deal! I'm a power greater than I can comprehend!
    The Enchantress: What? How can you still be alive!? These bolts are powerful enough to kill a horse!
    Hulk: A Horse? You see a saddle on me???
  • Vain Sorceress: Her vanity masses somewhere above the Gigaton range, as virtually everything in her immortal life hinges on her beauty in some fashion. Much of her magic is either dedicated to enhancing her appearance, or uses her beauty as a focus, or material component, such as her many versions of charm and mind-control spells. When recovering from injuries suffered in battle, her first and most driving need is to be sure her flawless face and perfect body have come through without permanent damage. In the event of injury or scarring, she has proven that she can repair the damage magically, though it seems to be power and time intensive.
  • The Vamp: Amora at her most villainous. In a very clear-cut nod to her role as a stand-in for Freya in the Marvel mythos, she once traded a single night of lovemaking with three Dwarven master-smiths in exchange for the magnificent necklace Brisengamen.
  • Vanity Is Feminine: Probably the defining example in the Marvel Comic universe, with her legendary, hyperfeminine beauty and all-consuming vanity being the most obvious traits of the character. Amora not only defines all other women according to how attractive they are, she defines herself this way as well. In cases where a rival female is very beautiful but fails to act in an appropriately feminine fashion (such as Sif, or She-Hulk), she will dismiss them as being either 'Mannish' or monstrous, and therefore no 'true' woman at all. Her genuine confusion over why Thor could possibly be attracted to the Tomboyish Sif is the basis for much of her hatred of the warrior goddess.
  • Villainesses Want Heroes: To Thor. Depending on the Writer. She currently serves as the trope image.
  • Villains Out Shopping: True to her girly-girl nature, there are few things Amora loves more than shopping. Thanks to her status as World's Most Beautiful Woman, she will typically have every employee in the store eagerly scrambling to assist her, and she's rarely, if ever, asked to pay for anything.
  • Wizard Duel: Despite her desire to avoid risking herself in battle, occasionally it is unavoidable and so Amora has participated in several wizard duels. Despite her reputation as a Sorceress of considerable power, she has won few, if any of these contests. The most commonly accepted explanation here is that her magical talents, while considerable, are not well-suited to open and direct combat.
    • In her duel with Karnilla, Amora seems to be holding her to a stalemate, till Karnilla diverts one tiny thread of concentration away from the raging storm of magical energies they're flinging at each other. Levitating one small stone from the ground nearby, she blindsides Amora in the back of the head with it, disrupting her concentration and instantly achieving victory.
      • So in this case it wasn't that Karnilla was necessarily better... she just knew how to fight dirty.
    • Amora's Duel with Clea was a more clear-cut defeat, with Dr. Strange's lover simply overpowering her Asgardian foe. Of course, the Enchantress was somewhat drained at the time, since she was sustaining potent spells that turned a mere mortal into the physical equal of her usual The Dragon, Skurge.
  • World's Most Beautiful Woman: Thought by many (including herself) to be the most beautiful woman in all the nine realms, and it would be difficult to argue otherwise. In the Marvel Universe she effectively fulfills the role of Freya as goddess of Beauty and Love/Seduction, to the point of being inserted into many of the legends which highlight those aspects of Freya.
    • There have been multiple instances of powerful beings going to extraordinary lengths to capture, purchase or kidnap her, as her unmatched beauty makes her a considerable prize, even to males of other species, such as frost giants (fortunately, shape and size-changing magicks appear common in Asgard, which solves the problems created by such differences).
      • During one such incident, Loki is commanded by Odin himself to go and rescue the Enchantress from her captor. When he finds her, in chains, sleeping and draped across the floor quite gracefully, Loki muses that she is indeed the most beautiful woman who has ever lived, and briefly considers stealing her for himself instead. This from Loki, who is not a god who is easily swayed by a pretty face.
  • Yandere: Has the usual mountain-sized ego associated with gods, but even moreso in regards to her beauty, and her self-image as a irresistible seductress. Will often fall into a screaming tantrum if she is rejected by someone she wants, or a murderous, jealous rage if some other woman takes someone she considers her rightful property. This is often the motivation for her attacks on female superheroes, or the girlfriends of male ones.
  • Zettai Ryouiki: Although her classic costume features skintight leggings which show no skin at all, many of her variant outfits invoke this trope. Miniskirts or the equivalent of a one-piece bathing suit, paired with thigh high boots, most often result in a 'Type A' manifestation.

Example of: