A character, characters, or society that value someone's outward appearance of physical beauty over other attributes.
- Alice acknowledges that she is talented in other areas, but focuses on her own beauty and considers it both her defining trait as well as the be-all, end-all.
- Alice would happily excel in any of her other talents, but the opinions of Betty and Charlie suggest that they believe honing her image (and she doesn't have to be pretty to start with) is the only route.
- Alice, Betty, Charlie, etc. all realise that even if they have other talents, their society notices beauty first and (often sadly) give up on their other aspirations.
In short, this trope is not characters preferring beautiful people, rather them having the opinion that out of all attributes, the one to value most is the concept of outer beauty.
If used in a major plot line, expect the characters who believe that Beauty Is Best to face An Aesop reminding them that it isn't.
Characters in a society that believes this may be Alpha Bitches or Jerk Jocks and get away with it because they are The Beautiful Elite. Can crossover with Brainless Beauty when a character is Obfuscating Stupidity having taken this trope too far; most times a character will not quash their intelligence/athleticism/kindness, just overemphasise their appearance.
This trope has targets that are usually Always Female, but it is not unheard of for it to apply to boys and men, too. Though it may be the men who think that Beauty Is Best, don't hold your breath that their expectations should extend to men as well.
It is also sometimes invoked by video games, where it makes choosing your character as the pretty girl the game's Easy Mode.
In general, the stereotype of the Ojou plays this trope straight (sometimes with Noblewoman's Laugh included), as besides being rich and well-educated, having beauty serves as the final elite factor above all the rest of the people to give a kind of extra status. In Western media, the School Idol also usually plays this straight, being the High School all-rounder topped up with that extra bit of beauty.
See also Screw the Rules, I'm Beautiful!. Contrast True Beauty Is on the Inside and Ability over Appearance. Compare Hired for Their Looks and All Guys Want Cheerleaders (which usually works on this principle). Naturally, this trope is one of the most Common Mary Sue Traits.
Not related to Beauty Is Bad.
- One Piece: Within the tribe, the stronger a Kuja is, the more she's considered as beautiful, regardless of her looks. Boa Hancock, however, is not only the strongest woman of the Kuja, but also one of the two most beautiful women in the world. Hancock will always use her beauty to get away with things she doesn't want or seduce people to turn them into stone with her Devil Fruit abilities, which only work on people who love her. Her Catch-Phrase is also "Why, you ask? Why, it is because I am beautiful". Luffy is the first one not to fall for her beauty, which she initially thought to be impossible.
- In A Song of Ice and Fire Sansa starts as this. She adores Joffrey, simply because he is very handsome (and a prince) and ignores him being very cruel, got her pet wolf killed and even tried to kill her sister. She also likes queen Cersei because of her beauty. She changes, however, throughout the series when she notices how beautiful people like Joffrey and Cersei keep hurting her, while ugly and disfigured people like Tyrion and Sandor Clegane try to protect her.
- Princess Langwidere of Ev from Ozma of Oz (sequel to The Wonderful Wizard of Oz) is so narcisistic that she has a collection of 30 heads she can swap at will. Each of the heads is beautiful, with flawless skin and perfect hair, and Langwidere is so vain she spends hours on hours sitting in a mirrored chamber and admiring whatever head is on her shoulders at the moment - to the detriment of her duties as the default regent of Ev. After initially dismissing Dorothy as "boring and stupid," she offered to trade Dorothy's head for one of her own, and has the little girl imprisoned when she refuses.
"Princess Langwidere looked at Dorothy and said, as if talking to herself: You are rather attractive, not at all beautiful you understand...but, you have a certain style of prettiness, that is different from that of any of my thirty heads. I believe I'll take your head, and give you number twenty-six for it!"
- Quinn is shown as very intelligent and athletic, as well as having great emotional depth and talent in gymnastics, dance, acting, and singing. But she just wants to be the prettiest girl there could ever be, and defines her worth this way (before Character Development hit, and it's justified in Season 2 when it's shown that as a child her sister was the pretty one and so got all their father's affection).
- When given the opportunity, Rachel considers having a nose job because she is embarrassed by her Jewish nose (for a short while) but quickly learns that her talent outshines her schnoz.
- Paris picks Aphrodite (love and beauty) over Athena (wisdom) and Hera (power). However, he actually chooses her because she tells him she can get his true love to fall for him, but everyone thinks it's for her beauty.
- In Evgeny Schwartz's play The Emperor's New Clothes, the hero tries to prevent a princess he loves from being married to the titular emperor. So, he and his friend create an impression she is actually of low birth (the emperor is A Nazi by Any Other Name, talking alot about race and nobility), teach her to curse... but once she appears in front of the man, he pays no attention to her cursing and merely shouts "I've heard nothing! I've only seen! I'm going to marry her, even if the whole world is against it."
- Crusader Kings is an RPG/Strategy game hybrid in which you play as a series of medieval rulers. In the game if you play as a ruler who is Just, Kind and Diligent (some of the games most popular character traits) you are still not as well liked as if you play as a young queen who is simply Attractive.
- The city of Fawn in Ultima VII Part II values the principle of Beauty instead of the traditional Britannian principle of Love.
- The Richard Rich directed The Swan Princess animated feature in which Princess Odette creates an awkward situation by asking Prince Derek what he likes about her besides her beauty. He asks, "What else is there?"
- Georgette the show poodle from Disney's Oliver & Company is totally absorbed in her appearance, justified in that she can rightfully boast being "six-time Grand National Champion!" As part of the rescue party aiming to recover Jenny from The Villain's clutches, she's mostly The Load.