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  • Acceptable Targets: Nico, given her notoriety in the Western fanbase.
  • Accidental Innuendo:
    • In Season 2 Episode 2 Maki says, that she frequently cleans the chimney so Santa would have a better entrance. That's rather innocent, if childish, unless you are familiar with informal Russian, since "cleaning the chimney" is one of the many Russian euphemisms for anal sex. Maki's smug and proud face while declaring a participation in such an activity doesn't help either, which results in notoriety of this scene among Russian-speaking fans.
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    • Also: The name "Yume no Tobira" if you think about this is a sexual way.
    • Honoka and Hanayo's panting while jogging in Season 2, Episode 6.
    • The 20th chapter of the School Idol Diary manga: "NicoNii's Special Examination♡"
  • Actor Shipping: Other than the characters seen in the Anime, their voice actresses is also shipped by the fans (by both the Yuri fandom and sometimes the LGBT Fanbase) as well, and the actresses even do a number of teasing on most of their photoshoots. And then there's Pile with her (assumed) boyfriend, Aya Uchida's decision of marrying a man, and recently, Mimori with Okada (with them finally married in April 12, 2019), which certainly destroyed a number of Les Yay ships like MimoUchi or even MimoPai.
  • Alternate Aesop Interpretation: Depending on how you see it, the moral at the end of Season 1 could either be "be truthful to who you are" or "be selfish and you'll get anything you want if you're charismatic enough about it". There are quite a few arguments in favor of both sides.
  • Alternate Character Interpretation:
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    • Due to the penultimate episode of season 1, Honoka. Was she being insanely immature and selfish by giving up on the dream that she dragged others along into after just a little adversity, or did she believe she was dragging the group down and was trying to do what she thought was best for everyone else?
    • In the end of Season 2, Episode 7, did Nozomi really want to eat parfait (the dessert itself) with Eli, or she actually wanted to have that kind of "parfait" with her?
    • Kotori's mother. You can interpret her pleased reaction towards her daughter choosing to return with Honoka as a Secret Test of Character that her daughter passed, signifying that she's taking more control over her life and beginning to emerge from her mother's admittedly wide-reaching shadow.
  • Americans Hate Tingle:
    • Kotori is very popular in Japan, where her unconditional support for Honoka is appreciated and her voice is considered cute. Most Western fans, however, think she just lacks the backbone to say "no" to Honoka, find her voice annoying, and generally view her as lacking in characterization (to The Generic Guy levels) compared to the other girls.
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    • Nico is extremely popular in Japan and NicoMaki is easily the most popular pairing in the fanbase. In the Western fanbase, however, she is quite possibly the most divisive girl in the group.
  • Angst? What Angst?: In the season 1 finale, Kotori's mother seems very pleased that her daughter decided to stay being a school idol after all, smiling as she watches the entire group including Kotori perform the day Kotori was scheduled to leave. One would think she would be extremely upset at Kotori for ditching her flight, her escorts, and her seemingly set-in-stone plan to study abroad at the last minute, as well as at Honoka for dragging her away.
  • Base-Breaking Character: To put it simple, all of the nine protagonists are this.
  • Big-Lipped Alligator Moment: Honoka stopping the rain with her voice in the second season's first episode.
  • Broken Base:
    • Over the last episode of the anime's first season. Opinions are heavily split about Honoka's reactions to what happened in said episode, whether or not the actions taken by the rest of the group were justified, and some complained about how much more drama the episode had compared to most of the others.
    • Whether people whose only exposure to the franchise is through School Idol Festival should be considered proper fans, a topic similar to arguments over Touhou fans who have never played the games.
    • The news that the voice actresses behind µ's would no longer be voicing or performing as the characters after April 2016 due to their contract expiring quickly divided the fanbase. Some fans are disappointed and think that it was too soon for them to break up, especially now that the franchise has gained so much popularity, while others are sad but still find it understandable since they'd been active since 2010, when the franchise started.
    • While debates over whether the Japanese or English voicework is better is a staple of Western anime subculture, it's an especially sore point for this series, being one of the first idol anime to get an English dub. Is it good that it got a dub, making the series more accessible to Westerners, or does it do a disservice to µ's and their Japanese voice actors? Granted, the songs don't get dubbed into English, but it hasn't stopped fans from arguing about the English dub.
    • As one can expect, fan opinions are divided over the Aqours group. Half of the fans gladly welcome the new group while the other half refuse to accept it or outright post hate comments just because they aren't µ's. It became even more pronounced with the announcement that Sunshine! would receive an anime; many fans are excited for more idols, but others are calling Seasonal Rot and a blatant attempt by Sunrise to milk the Cash Cow Franchise for all that it's worth, especially since it was hardly a year since Love Live! The School Idol Movie was released. A lot of fans wish there would be a longer time between installments so to get to know the characters, just like the original series.
      • The casting of complete newcomers as Aqours's voice actresses (only one of them, Arisa Komiya, has any acting experience note ) has split the fan opinion on the group even more, if that can be believed. Some fans are willing to give them a chance, saying that letting ordinary girls voice in such a popular series thanks to open auditions embodies the spirit of Japanese idol groups, while others are more critical and claim that they haven't proven their talent enough to deserve roles in a Cash Cow Franchise, point out that all of the µ's cast were established voice actresses/singers, and would prefer some more recognizable names in the cast.
    • Are the anthology mangas canon? Some people knew the disclaimer about the mangas being written and drawn from the various artists' interpretations, but due to several of the stories having little-to-no subtext, it doesn't stop the other fans for accepting the stories as Better Than Canon (sometimes pseudocanon) personally.
  • "Common Knowledge":
    • Due to the limited exposure of the official published items in the West, dozens of fans believe that Love Live! has unofficial doujins.
    • Some fans believe that Klab (a video game company) is also involved with the anime's production (including Sunshine!!), despite not being officially credited.
  • Die for Our Ship: Can be seen here.
  • Ensemble Dark Horse:
    • Most of the girls' parents qualify as these.
      • Kotori's mother, the director of Otonokizaka, for being generally supportive of her as well as the group, willing to let them become an official club and enter into the Love Live if it'll save the school. Director Minami is also popular with...certain kinds of mother-appreciating fans.
      • Rin's mom.
      • Ditto Hanayo's mom, who looks like a grown-up Fuuko Ibuki.
    • The Otonokizaka High School alpacas are the source of several fandom memes, and you could even get them as part of an April Fools' Day event in School Idol Festival.
    • A-RISE is very popular, thanks to them being friendly rivals to µ's with catchy songs to boot. Some detractors of Aqours even go so far as to wish that the new Love Live! series focused on A-RISE instead. Alternatively, some fans wish that A-RISE and/or the schools in School Idol Festival would get a Day in the Limelight OVA.
    • The African-American woman that jogs beside Umi and Nico in The School Idol Movie also gathered a clique of fans.
    • The Female Singer in The School Idol Movie, which sparks a lot of speculation & theory from fans due to her being a mysterious Ambiguously Human character.
  • Epileptic Trees: Judging by Hanayo's enthusiasm about rice, fans inferred that this is the only food she ever wants to eat. This was further emphasized as she broke down to tears after eating bread for a few days on her trip to America in The Movie.
  • Family-Unfriendly Aesop: The final episode of season 1, where Kotori is about to pursue her personal dreams by going to study abroad, which would mean µ's breaking up. After she's packed all her things and is about to depart at the airport, Honoka begs her to stay, which even she admits was selfish. Some fans have interpreted this as "be selfish and you'll get anything you want if you're charismatic enough about it".
  • Fandom Rivalry:
    • With other idol series such as AKB0048, Aikatsu!, Pretty Rhythm and The iDOLM@STER.
      • From all of the Idol franchises, The IDOLM@STER's fandom clashes with the Love Live! fandom the most, due to one argument. Several Love Live! fans also pointed out the self-insert nature of the franchise, which they believe that the system somewhat ruins the female-to-female interaction. And because of this, the IDOLM@STER franchise is sometimes used as a "derogatory term" to the Love Live! community, though this argument had died down after many months.
    • Currently, there's a vicious rivalry with Korean Pop Music fans. It only got worse after the Shibuya Music Awards 2018 (where Aqours defeated TWICE for an award).
  • Fandom-Enraging Misconception:
    • Assuming that all of the girls (especially Nozomi and Eli) are straight is definitely not the good way to go.
    • You're claiming that Love Live! songs are associated with K-pop? Nice knowing you.
  • Fanon: Can be seen here along with the sequel.
  • Fanon Discontinuity: Some fans refuse to acknowledge The School Idol Movie as part of the canon timeline after the reveal that µ disbands after the Bokutachi wa Hitotsu no Hikari segment.
  • Fan Wank:
    • Due to the Yuri subtext, Many fans prefer to see the pairings' Ship Tease in the series as their "genuinely romantic" moments, with all of the main (notably Nozomi, Eli, Nico, Maki) and several side (Tsubasa) characters as genuinely queer people with no complete interest on males.
      • And combined with the (nearly) canon ships' ambiguous fate after The School Idol Movie, many fans believe that they're Happily Married to each other in the future, in spite of the fans' strong assumptions about them being "dead" in the credits sequence. Bonus points if this one is completely about NozoEli, NicoMaki, and HonoTsuba, whose moments are often seen as (romantically) canon.
    • Speaking of credits sequence, just about everyone concluding that µ's is truly eradicated from this world as their trademark training attires is seen lying on the grass.
    • The end of the second season's 7th Episode. Everyone is pretty sure that Nozomi and Eli actually had (canon) sex off-screen after the former made that face.
    • After the Final Live, just about everyone permanently believes that µ's is ultimately disbanded for good.
  • First Installment Wins: While Aqours is popular in their own ways, many of the fandom prefers the first series, given µ's extensive popularity for nearly a decade.
  • Fountain of Memes: When she isn't being the butt of jokes in the anime, Nico is the butt of memes in the fandom, from her iconic "Nico Nico Nii!" to her being hated by Paypal.
  • "Funny Aneurysm" Moment:
    • Umi getting a rare item from a capsule toy machine predicted the player's reactions (albeit completely unsatisfied) for getting a rare in Love Live! School Idol Festival. (By School Idol Festivals standards, The R (Rare) cards ranked even lower than SR, SSR & especially UR.)
    • You will never take the original soundtrack's title (Notes of School Idol Days) seriously again after reading a certain infamous doujinshi series released in 2016.
    • The Episode title for Season 1, Episode 6note . Guess who is believed to steal the spotlight in every song released by the fans?
    • Remember those illustrations of Nico's dream of being an angel along with her friends and Honoka & Umi dressing up as ghosts in the School Idol Diary novels (and its manga adaptation)? The majority of the fans now believe that they're truly "dead" in the credits sequence of The School Idol Movie.
  • Gateway Series: This anime ignites the fans' interest in both the idol and the yuri genres.
  • Germans Love David Hasselhoff:
    • Even discounting its massive popularity in Japan, the series has also managed to garner a substantial following overseas, what with the movie and the stream of the final live receiving multiple screenings in various countries, the licensed release of the anime getting an English dub (something that is exceedingly rare for idol anime or even music-themed anime as a whole), and the vibrant and active fanbase on websites such as Tumblr or Twitter.
    • Nozomi gets most of her popularity from the Western fanbase, despite her Base-Breaking Character status. This is because of her attractive appearance, her Cool Big Sis traits, and her debatably having the most Les Yay in the anime. There has been regrets with Western fans on how Nozomi gets treated in songs (Out of her three centers, one of them she doesn't have a solo in and another has never been performed live, and overall she gets the least amount of solos in the group) yet that hasn't been a major issue with Japanese fans, since they just don't like her singing voice. Her pairing between with Eli is also one of the most liked by many of the LGBT Fanbase in both the Japanese and mainly the Western fandom.
  • In terms of fanart and memes, the crossover between the franchise and Jojos Bizarre Adventure is well-liked outside Japan, especially given the absurdity of putting ultra masculine Jojo characters next to Love Live's cute and all-female idols. Many examples can be found on a dedicated subreddit r/Otonokizaka.
  • Harsher in Hindsight:
    • Nozomi's groping of Nico may cause some viewers to be uncomfortable in the dub. That's because their voice actresses, Laura Post and Erica Mendez respectively, are Ragyo Kiryuin and Ryuko Matoi. With the former having molested the latter..
    • One of the lyrics for "Shocking Party" note  ended up as a sad irony after A-RISE disbanded in real life due to Maho's retirement and Ayuru's marriage and pregnancy.
  • Hilarious in Hindsight:
  • Hollywood Pudgy:
    • Hanayo is supposedly chubbier than the rest of μ's and occasionally tries out different diets, despite looking more or less the same as the other girls.
    • It's interesting to note that Nozomi is consistently drawn as thicker/curvier than the rest of the cast, but her size is never touched on other than a small comment in Nico's School Idol Diary. This could just be attributed to the fact that Hanayo is insecure and tends to point out her own flaws, whereas Nozomi seems much more confident.
  • Hype Backlash: Mainly only in its country of origin, where it is so popular it's attracted a large hatedom. In the West, it's more of a Cult Classic.
  • I Am Not Shazam: Some viewers actually thought the group was called Love Livenote . They are actually called μ's, pronounced muse.
  • Incest Yay Shipping: Honoka and Yukiho in a very, very minor extent.
  • It Was His Sled:
    • In a somewhat minor extent: The death of Nico's father in the School Idol Diary novel.
    • µ's disbanding in the movie.
  • Jerkass Woobie: Eli Ayase. Sure, she was mean to µ's during their first moments, but people forget she also wanted to save her school from closing. The school from which she was the Student Council President. And despite her dislike of the other girls' "amateurish" routines, she did also know what it was to go through the same when she practiced to be a professional ballerina. Had she just been given a hug by the girls of µ's, she probably would've opened easier to them.
    • Nico Yazawa is this as well. Especially in her A Day In The Lime Light episode in the anime and her extended story in the School Idol Diary timeline. This status also makes her eventual breakdown during the beach scene in Season 2, Episode 11 much more painful to watch.
  • Launcher of a Thousand Ships: Honoka certainly qualifies as one within the fandom. Out of everyone, she has the most pairing combinations that are somewhat recognized (Hono/Umi, Hono/Eli, Hono/Koto, Hono/Maki, Hono/Tsubasa).
    • Umi as well, as she's also gets a lot of pairing combinations as well (Hono/Umi, Koto/Umi, Eli/Umi, Umi/Maki).
    • Maki as well, despite having Ship Tease with Nico. In addition to the above pairs, she's also shipped with Rin and/or Hanayo, Nozomi and a rare Crossover Ship, Riko. note 
    • Eli qualifies: Nozo/Eli and Eli/Umi are still in constant argument up to this day; minor ships like Hono/Eli and Nico/Eli have their fans; Crossover Ships exist with Dia and Riko; and a Ship Tease with Karin in ALL STARS.
  • Les Yay: Has its own page here.
  • LGBT Fanbase: While the franchise is primarily aimed at a male audience, it's also gained a lot of lesbian and bisexual female fans, especially in the West, thanks to all the Ho Yay between the characters and the pretty outfits they wear in School Idol Festival. The entire series is also one of the few Animes to gain a positive influence to the queer fanbase.
  • Love to Hate:
    • Aside from being a Memetic Loser, Nico is usually this as well.
    • In a minor extent: Mrs. Nishikino's reaction to A-RISE's outfits might have made fans a little upset.
  • Memetic Badass:
    • A generic School Idol group named "George", considered to be one of the greatest School Idol groups to have ever existed.
    • Yoshino Nanjo's young-looking appearance in her 30's is often seen as an "immortal vampire" (or Hamon user) by many.
    • Several of the fans had a tendency to portray every µ's" members as absurdly powerful characters from the likes of other Shounen Manga characters.
    • Pretty much the entire concept of "School Idols" in the show, where people see them as powerful deities by singing a song randomly at some point, which also gathers many crowds by their Japanese language songs, whether they're Japanese or foreign like Americans or Italians. Likewise, one song from those idols would convince even an objective parent to change their minds.
    • Due to Eli's (and sometimes Arisa's) quarter Russian blood, expect most of the fans to juxtapose her with everything Russian related, like portraying her as a powerful and commanding leader/dictator (Likewise, the "Rush B" Joke is also used as her strategy) of the Russian country.
    • Honoka had a tendency for being portrayed as a person with god-like abilities, such as having the ability to control the weather (she shouts at the sky hard enough to make rain disappear), and is able to avoid any oncoming vehicles while dancing. (In some extent, some fans also pointed out that Honoka is too good to be Isekai'd for the latter.)
    • In stark contrast to every other males in the series, Honoka's dad is often joked as the strongest sole surviving male character in the Love Live! universe. The rest of the on-screen male characters (Cotaro, and the other fathers in Sunshine!!), on the other hand, are an entirely different matter.
    • The entire franchise is this as they collaborated with about nine other franchises and businesses, to the point of the fandom thinking that Love Live! will eventually dominate the entire world.
    • No one can decline Kotori Minami's generous request once she says the magic word "Onegai!" (translated as "Pretty please!"). note 
    • Umi's rather frightening smile (sometimes followed by a frown) in both the second season's fourth and seventh episodes are seen as a lethally threatening expression of her anger.
  • Memetic Bystander:
    • In some extent: The laughing producer behind the filming crew for the Niconamas.
    • The American dark-skinned jogger that passes by Umi and Nico in The Movie.
  • Memetic Molester: If you're misbehaving when Nozomi's around, prepare for a good groping.
  • Memetic Mutation: Can be found here.
  • Memetic Psychopath: Kotori, possibly due to her School Idol Diary revealing some sadistic undertones in her relationship with Umi. Before the Anime, Emi Nitta also reveals that Kotori would possibly become a Yandere as Uchida Aya said that she'd get scary when she's angry when they did their character introductions.
  • Misaimed Fandom: Even after the second season's 4th Episode, there are a small number of fans who still believes that Cotaro is actually a girl. Then again, the male characters in this series are considered as forgettable minors.
  • Moe: All the girls could definitely count, but Hanayo takes it Up to Eleven.
  • Nightmare Fuel:
    Who else do you need? You can’t decide that you don’t need me
    I won’t let you exit
    From the darkness
    You can’t escape you can’t escape please…
  • No Yay:
    • Mentioning het shipping or even the very notion that the characters (yes, even animals like Alpacas) are anything but strictly lesbian (not counting Honoka's mother and any of µ's' moms like Kotori's or Maki's) is a major no-no. This mainly applies in the West and in some Chinese-speaking countries, though.
      • Also, in a minor extent: if one realizes that they mentioned the word "Boy" in their LONELIEST BABY song...
    • School Idol Diary reveals that Hanayo's mother used to be an idol (though she quit before her debut) before she was married to her husband, which made fans who like the lesbian pairings grow concerned that their favored characters would be straight in their future appearances.
    • When it comes to Actress Shipping; Almost no one will see some voice actresses (Notably Yoshino Nanjo and Aina Kusuda due to both NozoEli's charisma and them wholesomely shipping with each other) being heterosexual. And again, it barely helped that Mimori had a relationship with Okada.
    • Make one mention about µ's disbanding and their Final Live, and the fans will tearfully beg you to stop.
  • Older Than They Think: This is not the first time that one of the voice actresses is revealed to be straight despite her tremendous Les Yay involvement.
  • One True Threesome: Given that the girls are separated in three different categories of trios (student years, the sub-units and, in the mobile game, the attributes), it's hardly a surprise that this would show up in the fandom. The most apparent, though, is probably Umi/Honoka/Kotori, since the other popular pairings (Nico/Maki, Nozomi/Eli and Hanayo/Rin) are so well-defined that it's either pairing the spares and leaving one of them alone or adopt the three of them as an OT3, which is not even that hard considering their relationship.
  • Portmanteau Couple Name:
    • NicoMaki for Nico x Maki.
    • NozoEli for Nozomi x Eli.
    • RinPananote  for Rin x Hanayo.
  • Ron the Death Eater: Fans often portray Kotori as a pure yandere, as a contrast to her being sadomasochistic, as seen in one of the lyrics in the Nightingale Love Song note  and her finding Umi cute when she's struggling in the School Idol Diary series. It helps that Kyo Zip's School Idol Days doujin series further solidified the trope.
  • Self-Fanservice:
    • In fanarts, Kotori is occasionally drawn with a bigger bust despite having a size of B80. This is mostly due to some inconsistencies on the bust size featured on half of the official artwork and in some anime screenshots.
    • Like Kotori above, Maki is this too despite being a first year. It helps that she possesses a mature-looking appearance and has a Sugar-and-Ice Personality.
  • Ships That Pass in the Night: In a minor extent, Kotori and Cotaro.
  • Ship-to-Ship Combat: With various pairings and matchups, this is obviously inevitable. Since Nico/Maki, Eli/Nozomi, and Rin/Hanayo have enough Ship Tease to be nearly canon, anyone shipping a character differently will run into the legions supporting the Fan-Preferred Couple. This is to say nothing of the Honoka/Kotori/Umi question, where one character is frequently left out in the cold to pair the other two, and characters such as Tsubasa and Yukiho are sometimes drawn into the ship wars. Fortunately, the fandom tends to shut down shipping battles before they can evolve into full-on Die for Our Ship.
  • Shocking Moments: Can be seen here along with its sequels & spin-offs.
  • Signature Scene:
    • When it comes to animation errors, the Maki-colored Nozomi briefly seen in the on-air version of the second season's eighth episode.
    • µ's decision of disbanding in the second season's 11th Episode.
    • The entire Bokutachi wa Hitotsu no Hikari segment.
  • Signature Song:
    • "Snow Halation" is this for µ's and the franchise in general. It isn't even their highest-charting song, but it's the most well-known and beloved song among fans. SiIvaGunner's use of it as a Forced Meme has also ensured that it is the most well-known, and perhaps even only known song among non-fans as well.
    • "Bokutachi wa Hitotsu no Hikari", which is also known as µ's final song in the School Idol Movie. and is also one of the most extremely tear-jerking theme songs if one starts listening it just for a single second. Bonus points if one mentions the song with either of these three words: "Ah, Honoka na..." or "Ima ga Saikou!"
    • "SUNNY DAY SONG", which is also considered as a cheerful "Idol Anthem", and like BokuHika, the theme song is also considered as a saddest since this is the only time that all of the School Idol groups, including A-RISE, actually sung this song together once on-screen.
  • Super Couple: NozoEli & NicoMaki.
  • Suspiciously Similar Song: In the movie, when the group arrives in New York, the BGM takes cues from George Gershwin's "Rhapsody In Blue".
  • The Scrappy: If one actually reads the School Idol Diary novels, a small amount of father characters also gets this treatment:
    • Maki's father is this, given his anger at Maki after finding out that she's into music instead of studying. It didn't help that in the original manga he did not accept his daughter's request to study at UTX.
    • Despite showing support for her daughter in the anime continuity, Honoka's father in the School Idol Diary novels had a similar way: He became sad and angry after learning that Honoka was going to become an idol instead of taking over the sweets shop.
  • The Woobie: Depending on who you ask, fans realize that Sora Tokui is often "ignored" by Nanjo and Aina during their session in the 5th live.
  • They Changed It, Now It Sucks!: When it comes to the visual revisions on the Blu-Ray and DVD releases, for memetic reasons many fans prefer the Maki-colored Nozomi seen in the second season's eighth episode.
  • They Wasted a Perfectly Good Character:
    • Hanayo, for some. Although the anime gave her two focus episodes (one on which she deals with her shyness and asks the other girls to join µ's, another on which she deals with her weight), some fans and detractors of her agree she could've gotten a bit more, especially considering she's left Out of Focus for most of the anime.
    • Kotori sometimes gets this criticism as well, though mainly in the western fandom. Some feel that she doesn't get a whole lot of characterization beyond "Honoka's Nice Girl childhood friend who likes costume design", and even the focus she does get (like her A Day in the Limelight episode where she's revealed to secretly work as a Meido and her decision to go overseas to study fashion design towards the end of the first season) doesn't do much to expand on her character.
    • Some felt that both Kotori and Maki's mom should have a proper origin story on how they met, which is done in animation.
    • Depending on who you ask, and if one realizes it: Most of the main characters (Nozomi and Eli is one of the prominent examples) also falls into this, as the fans wished that their actual lesbian sexuality is beyond queerbaiting.
    • The entirety of A-RISE, as they only had two songs produced and having less development compared to Saint Snow.
    • Apart from various fan theories, the true identity of the female singer in The Movie is not officially addressed by any source books.
  • They Wasted a Perfectly Good Plot:
    • Again, due to the amount of ship teasing, some fans wished that the Ho Yay moments in the Anime should have been the least Subtext-y and ambiguous. Several of them even wanted to see any possible confirmation on whether the girls became an eventual same-sex couple in their future appearances.note 
      • However, the official artwork of Eli and Nozomi in traditional Japanese wedding dresses ultimately gave fans hope that they're eventually married, then again...like every µ's member, none of their cameo appearance in Sunshine! (as their adult selves) had actually confirmed this.
    • Umi fans wanted an episode centered around her: unfortunately, it wasn't to be.
    • Some felt that µ's should have change their minds and becoming real idols like A-RISE.
    • Zig-zagged in School Idol Diary Second Season's 2nd chapter from the 3rd Volume: Nozomi (yes, Ms. Ambiguously Gay herself) sympathizes Eli's future (male?) lover despite the fact that she said that Eli will NEVER get a boyfriend on their first meeting and the author of the story said that their relationship will continue after their graduation.note 
  • Uncanny Valley: Occasionally in the more recent PVs whenever the CG comes into play. Umi tends to be the worst off out of all the girls.
  • Unintentionally Unsympathetic:
  • Unpopular Popular Character: In-Universe, Nico is The Friend Nobody Likes and often gets ignored by the other characters. She's still quite popular with fans, although she is quite a Base-Breaking Character.
  • What an Idiot!: In Episode 11 of Season 1, Honoka trains so much that she starts have a cold. Umi tells her that she should rest so that she won't get sick, and Honoka agrees... only to give in due to the fact that their group might be below the rank requirement for the Love Live. It doesn't help that she was practicing at night in the rain. This of course has the result of her getting a fever and putting the rest of the group at risk.
  • What Do You Mean, It Wasn't Made on Drugs?: The OVA is notorious for making absolutely no goddamn sense. It attempts to pass it off as All Just a Dream, but fans aren't convinced that the writers weren't high when writing it.
  • Win Back the Crowd: After 2 years of absence, the announcement of µ's' grand return for All Stars and the upcoming Love Live! Fes 2020 had every single fan tearing up with joy.
  • Win the Crowd: As for NozoEli fans, the relationship between those two in the manga adaptation of School Idol Diary is pretty much praised, combined with the writer's wholesome afterword of supporting them. Whether that they're truly becoming an eventual lesbian couple is a completely different matter.
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