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Characters / Love Live!

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This is the character sheet for Love Live!.

For characters in the sequel, Sunshine!!, visit their character page here.

For characters appearing in Love Live! School idol festival ALL STARS and its anime adaptation, visit their character page here.

For characters in the spinoff, Superstar!!, visit their character page here.

For characters who appear exclusively in Love Live! School Idol Festival, visit their character page here.


Beware of spoilers.

NOTE: Additional supporting characters pretty much in progress!!! Also, their other characteristics from the Manga and the Novels' (except for the Anthologies) are allowed to be mentioned here.

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µ's ("Muse")

    In General
"Making dreams come true with everyone!"

The protagonist idol group hailing from Otonokizaka Academy, which is located between Tokyo's Akihabara, Kanda, and Jinbouchou neighborhoods. Initially starting with three members, they grow in number throughout the first season, finally hitting its final roster of nine members. µ's original purpose was to attract prospective students to enroll at Otonokizaka to prevent it from closing down by taking advantage of the recent trend and popularity of school idols. Pretty soon, they become one of the most popular school idol groups in Japan.

Music Start!!

  • Book-Ends: This is done with the sub-units' album covers; the members of each unit all wear the same outfits on the covers of their last singles as they did with their first singles.
  • Breaking the Fellowship: In the later episodes of the second season, they decide to disband after the third years graduate. They officially announce this in the movie, with their performance for the third Love Live! event at the Akiba Dome as their final performance. In real life, the members are "graduated" after their Final Live in 2015.
  • Cast Herd: µ's members form their own groups of three whenever they are not together.
    • There's the first years (Hanayo, Rin, Maki), the second years, (Honoka, Umi, Kotori), and the third years (Eli, Nozomi, Nico).
    • They are also divided into "sub units" of three members during performances: Printemps (Honoka, Kotori, Hanayo), BiBi (Eli, Maki, Nico), and lily white (Umi, Nozomi, Rin).
    • School Idol Festival complicates things further, by having each of the girls assigned an "attribute": Smile (Rin, Honoka, Nico), Pure (Hanayo, Kotori, Nozomi), or Cool (Maki, Umi, Eli).
  • Characterization Marches On: Generally, there are aspects to them that remain the same no matter what continuity, such as Honoka starting the group or Maki being born to a family of doctors, but it took a few years for their characters to really solidify; for example, Nozomi was originally something of a Cloudcuckoolander and Nico was more of a genuine Cutie than The Fake Cutie she would end up becoming. Since old content is often a separate continuity from newer content, it's common for people to just mix it up to some degree, with the anime interpretations being the most widely accepted.
  • Character-Magnetic Team: µ's typically starts with the three-member group of Honoka, Kotori and Umi, then grow from there until they hit 9. Then in the movie, they manage to recruit damn near every school idol groups in Japan and then some for their performance of "Sunny Day Song".
  • Color-Coded Characters: You can see their image colors in each character's individual sections below. Subverted in that many of them are VERY inconsistent with their colors.
  • Depending on the Writer: In the anime, the group starts with Honoka, Kotori, and Umi. In the manga adaptation, the group starts with Honoka, Kotori, Rin & Hanayo instead.
  • Famed in Story: The anime is about µ's rise to fame. By the second season, their popularity has equaled and at one point surpassed their rival, and already established school idol group, A-RISE. Also, as noted in Legendary in the Sequel below, they have become a legendary idol group.
  • Image Song: While the subject of nearly every song is vaguely-defined, each of them have at least one solo song that fits their character particularly.
  • Legendary in the Sequel: They achieve this status in Love Live! Sunshine!!, with people such as Chika and Dia holding great admiration for them.
  • Meaningful Name: The name of the group is pronounced as "Muse". In Greek mythology, the Muses are nine goddesses of the arts, which includes dance and music. Naturally, this fits with how the group is made of up nine girls. It's eventually revealed that this was invoked by Nozomi since she was the one who came up with the name, and she engineered it so that there would be nine members.
  • Name's the Same: An in-universe example in that they share the same name with a real-life soap brand (in the dub, Honoka just mistakes their name for hair mousse). It comes up several times throughout the series, whenever µ's achieves something big, they ask whether its their group being referred to or the soap brand.
    Honoka: A catchphrase huh? Oh! "Not a soap brand!"
  • Saving the Orphanage: µ's original goal was to prevent their school from closing due to lack of enrolling students.
  • School Idol: The trope means 'someone idolized in school'. At the beginning, it's just Eli and/or Umi who qualify, but by the end of the anime series, µ's turns into the number one idol group, defeating everyone by a landslide.

Printemps' final single, "WAO-WAO Powerful day!"

The "Smile" subunit, consisting of Honoka Kosaka, Kotori Minami, and Hanayo Koizumi. Best described as a shoujo (teenage girls) group, with emphasis on Japanese Pop Music and themes of friendship and love.

  • Genki Girl: The other half of their style, with cheery and upbeat songs like "sweet&sweet holiday", "Puwa Puwa-O!" and the aptly named "CheerDay CheerGirl!".
  • Gratuitous French: The sub-unit "Printemps" is named for the French word for "spring".
  • Silly Love Songs: One half of their style but contrary to their appearance, they have a darker take on it with serious heartbreaking tracks such as "Love marginal" and "UNBALANCED LOVE", and the Yandere-like "No Exit Orion".

    Honoka Kōsaka
Image Color: Orange (Red or pink in PVs)
Age: 16
Birthday: August 3 (Leo)
Height: 157cm
Three Sizes: B78/W58/H82
Least Favorite Food: Bell Peppers
Charm Point: Her energetic smile
Units: Printemps
Voiced by: Emi Nitta (Japanese), Marieve Herington (English)

Leader and founder of µ's, and all-around average student. Inspired by A-RISE, she found the group to save Otonokizaka from closing down. She has a sister, Yukiho, who goes to Otonokizaka Middle School and their parents run a traditional sweets shop, "Homura".

In the manga, she was a star member of the kendo club, but quit to become an idol after seeing an A-RISE concert.

Honoka plays the tomboy angel Kuroiel in The Guided Fate Paradox and reprises the role for The Awakened Fate Ultimatum.

  • Character Statistics:
Studies: ★★
Reflexes: ★★★★
Aggressiveness: ★★★★★
Conformity: ★★★
Special Trait: Clumsiness (★★★★★)

  • Big Eater: She can keep up with resident µ's big eater Hanayo, to say the least. She's also been shown to ask for tea in her sleep and convinces Hanayo to ditch their workout routine to eat rice when the two were supposed to be dieting.
  • Book Dumb:
    • Her grades are average, also she and math cannot understand each other.
    • She also gets easily overwhelmed by paperwork for the student council in the Season 2.
    • In one of the stories for School Idol Festival, Honoka believes that there are only three countries in the world: Japan, America, and Africa.
  • Bound and Gagged: Happens to her in the movie at the hands of Hideko, Mika and Fumiko, who try to persuade her to not disband µ's and hold another concert.
  • Brilliant, but Lazy: A compelling leader and actually pretty good at motivating and organizing people, but is often too laid-back to do so. Umi even mentions that she can do the student council work just fine if she stops procrastinating.
  • Catch Phrase: "ファイトだよ!"note 
  • Childhood Friends: Kotori and Umi (as a bonus, Honoka's mother and Umi's mother are childhood friends too). Eli as well in the manga.
  • Comically Missing the Point: She tends to do this. Hell, this is her Establishing Character Moment in the first episode, when she thinks the school closure is effective immediately, and she'll have to re-take her entrance exams to transfer to a new school.
  • Compelling Voice: One of the reasons why she's considered the leader of the group.
    • Almost parodied in the first episode of season 2 where she "stops" rain by yelling at it.
    • She tries it again in episode 5, first at Umi's phone while it has a weather app running on it, then at the sky. It doesn't work either time.
  • Cute Clumsy Girl: More so in the audio dramas than in the anime.
  • Dare to Be Badass: In the manga, Honoka delivers one to Umi in response to the latter's desire to give up on participating in Love Live!
    Honoka: I know that our goal wasn't to win the Love Live, but if we want to do everything in our power to save the school, didn't we agree that the best way to do that would be to win the Love Live!?
    Umi: But in our region, Japan's biggest school idols, A-RISE, stand in our way. They're the champs, and the scale of equipment, and everything else about their school totally outclasses ours.
    Honoka: Then all eyes will be on us! I'll bet you couldn't find a better situation than that!
  • Determinator:
    • Subverted at first, but then invoked. Honoka is initially described as someone who tends to get overly excited over a prospect, dragging everyone around her into achieving said prospect only to lose confidence in the end and quit (causing trouble for everyone involved). When she initially tries to form a school idol group, she doesn't have much luck in it, and it seemed like history would repeat itself towards the end of season 1, but Honoka ends defying expectations by never truly giving up. She puts everything she has into become a school idol and against all odds (and despite numerous setbacks) she succeeds.
    • She also plays this straight on episode 11. Since she had already been training very hard, the other girls tell her to take it easy. She refuses and, one day during the rain, keeps training. It later bites her back by contracting a severe fever that jeopardizes her performance at the school festival.
  • Does Not Like Spam: Honoka dislikes azuki bean paste, since she lives in a wagashi (Japanese-style sweets) shop and she's eaten it so often as a taste-testing guinea pig that she's sick of it. In the first episode of the anime, she complains loudly after she eats some without realizing it.
  • Family Theme Naming: Shares the "穂" (ho) character with her sister, notable in that the sweet shop her family manages is called "Homura", phonetically mirroring this.
  • Genki Girl: She gets excited pretty easily, especially when talking about school idols.
  • Heroic RRoD: Has one near the end of season 1 of the anime when she collapses during the concert at the school festival after a Heroic Second Wind because she had been undergoing excessive training (and once below the rain) for the past few days, getting a fever in the process.
  • Image Song: "Mogyutto Love de Sekinchuu!" in which she's the center of the PV.
  • Idiot Hero: As others have noted, she's not very bright.
  • Infectious Enthusiasm: This is the only reason why the group even ended up getting together to start with. It backfires on her in episode 11 of the Season 1 anime.
  • The Leader: As the founder and undisputed center of the µ's, she definitely factors as this. When the group decides to seriously establish a leader, despite lots of protest and discussions, everyone (barring Nico) secretly agrees that Honoka is most fit to be the leader. In the end, her sheer charisma and ability to raise everyone's spirits was a key in µ's success. Though she's good at making important decisions, she also has a habit of proposing wild ideas for the group, with questionably legitimacy at best. She's a Type III mixed with Type IV.
  • Perpetual Smiler: VERY. This is her charm point, too.
  • Running Gag: Tends to bring up a soap brand that sounds similar to "µ's".
  • Screw This, I'm Outta Here!: She quits the group in Season 1 episode 11 due to mounting tensions coming from the group's entry into the Love Live being revoked after her on-stage Heroic RRoD, Kotori declaring that she's going to leave the country to study fashion abroad, and the realization that her goal of keeping the school from shutting down is complete. Fortunately, it doesn't stick for long.
  • Second Year Protagonist: A second-year student of Otonokizaka, along with Kotori and Umi.
  • Ship Tease: With Umi in the manga and School Idol Diaries. It's apparently so evident, that Nico outright urges Umi to step in during Honoka's moment with Eli.
  • Sleepyhead: Lying down anywhere for more than a couple of seconds and she can fall asleep. She can even sleep at the edge of a cliff.
  • Spell My Name with an "S": Her last name is romanized as "Kosaka" in School Idol Festival and official art, although "Kousaka" is a common way of romanizing it as well.
  • Student Council President: In season 2 of the anime, she replaces Eli since Eli is graduating soon.
  • Third-Person Person: She refers herself in third person from time to time.
  • Trademark Favorite Food: Bread, to the point that her love for it is what Nozomi parodies when she had to act as her.
  • Unresolved Sexual Tension: She has this with Umi in the manga.
  • Vitriolic Best Buds: With Umi in the anime, in contrast with her manga adaptation.
  • Weight Woe: In season 2 episode 7. Naturally this is also when a lot of other girls are eating lots of things, which Umi won't let her touch due to having to go on a diet.

    Kotori Minami
Image Color: Grey (green or turquoise in PVs)
Age: 16
Birthday: September 12 (Virgo)
Height: 159cm
Three Sizes: B80/W58/H80
Charm Point: Her soft droopy eyes
Symbol: Bird
Units: Printemps
Voiced by: Aya Uchida (Japanese), Cristina Valenzuela (English)

Honoka's and Umi's childhood friend, and the daughter of the headmaster. She designs the group's costumes.

Kotori plays recurring Nippon Ichi character Asagi in The Guided Fate Paradox.

  • Character Statistics:
Studies: ★★★★
Reflexes: ★★
Aggressiveness: ★★
Conformity: ★★★★★
Special Trait: Delusional capability (★★★★★)

  • Animal Motifs: Fans tend to associate her with birds a lot, mainly because "Kotori" means "little bird". And it doesn't help at all that afterwards, when Pokémon Sun and Moon came, the fans quickly noticed the similarities between her and the new bird starter, Rowlet. This has developed into Ascended Fanon as of late, since the bird motif has made its way into the phone game.
  • Buxom Is Better: She's pointed out by Nico in one of the chapters of Nico's School Idol Diary that she is actually a bit busty.
  • The Charmer: Gender-inverted and downplayed, but Kotori is aware of her natural charisma and does make use of it for the good of both herself and µ's, such as convincing Umi to write a song, working as Minalinsky or negotiating with a group of schoolgirls for their support.
  • Childhood Friends: With Honoka and Umi. Eli as well outside of the anime.
  • Fashion Designer: She's the one in charge of designing the group's costumes, and she also shows interest in going into fashion design professionally. Towards the end of the first season, her decision to go overseas to study fashion design is a major conflict.
  • Friend to All Living Things: She really likes the school's pet alpacas, and the SID says that she feeds the birds that sometimes visit outside her window.
  • Ill Girl: She was born with poor leg health which made her unable to run when she was younger. A surgery at Nishikino fixes this (which would explain how her mother and Maki's mother know each other). However, unfortunately it leaves her with a scar that became her complex. She did get better though, as the wound becomes less noticeable as she grew up.
  • Image Song:
    • "Wonder Zone" is an in-universe example in the anime, where the others ask her to write a song about her feelings.
    • There's also "Wonderful Rush," the PV that she centered.
  • Improbable Hairstyle: Her looped side ponytail is a bit fanciful but not impossible to pull off in real life, as seen by her VA (many videos show how it's basically a side ponytail with a piece that's looped into a bun and sits on top of the head), but the way it always manages to stay in place despite the training that she goes through daily falls into this trope.
  • Meido: She works as one at a maid cafe in Akiba, and she is even famous for it, as Akiba's legendary maid Minalinsky.
  • Nice Girl: Sweet, quiet, and generally goes along with whatever her friends are doing. Umi even complains that she can be too nice, at least towards Honoka.
  • Puppy-Dog Eyes: Employs this in Season 1 episode 2 of the anime to coax Umi into writing µ's first song. Needless to say, it's super effective.
  • Surprise Creepy: Supplementary materials reveal a few sadistic undertones on her relationship with Umi.
    Kotori: "... compared to a dashingly dressed Umi who clenches her fists and proclaims victory, a dejected Umi who is on her knees with both hands on the floor and tearfully admits 'I lost...' is so much more attractive, so much more outstanding, so much prettier."
  • Rapunzel Hair: Around the same length as Umi, though it looks even longer sometimes.
  • Second Year Protagonist: A second-year student of Otonokizaka, along with Honoka and Umi.
  • Secret Identity: She's works part-time as Minalinsky, Akiba's legendary maid, when the girls decide to make a school idol group. However, Tsubasa refers to her as the "ex-Charismatic Maid of Akiba" in episode 3 of Season 2, suggesting that she either stopped working at the maid cafe or lost the position to someone else.
  • Strong Family Resemblance: She looks a lot like her mother.
  • Tareme Eyes: Her charm point: they highlight her generally nice nature.
  • Tempting Fate: She receives a letter that offers her the opportunity to study fashion overseas right after a conversation where she, Honoka and Umi agree that they want to be together forever.
  • Two First Names: Her surname is also a fairly common given name.
  • Yes-Man: Kotori seems to almost always agree with Honoka's opinion when she says something other than what the rest of the group thinks.
  • Zettai Ryouiki: On her practice clothes.

    Hanayo Koizumi
Image Color: Green (Orange in PVs)
Age: 15
Birthday: January 17 (Capricorn)
Height: 156cm
Three Sizes: B82/W60/H83
Charm Point: Her soft cheeks
Symbol: Rice bowl
Units: Printemps, NicoRinPana
Voiced by: Yurika Kubo (Japanese), Xanthe Huynh (English)

A first-year student who secretly knows a lot regarding school idols and idols in general. She and Rin are best friends. In the manga, they were friends with Honoka before even entering the school.

Hanayo plays the shut-in angel Neliel in The Guided Fate Paradox and reprises the role for The Awakened Fate Ultimatum.

  • Character Statistics:
Studies: ★★★★
Reflexes: ★★
Aggressiveness: ★
Conformity: ★★★★★
Special Trait: Extended eating of rice (★★★★★)

  • Ascended Fangirl:
    • She went from being a fan of Honoka's school idol group to becoming one of the members of it. In her diary novel, it's also revealed that her mother used to be an idol.
    • Also happens again at the end of the anime, when Nico makes her the president of the idol research club.
  • Big Eater: She eats rice a lot. She has to eat an extra set of rice balls after school, or she would not have enough stamina for practice. She also loves eating in general, and the fact that she's afraid of getting fat is the only reason that stop her from going rampant with eating...although Nico implies that she won't get any fatter but her bust will get even more "perfect", and Eli points out that her adoring fans know about her penchant for eating, and that they love for her for it.
  • Buxom Is Better: As Nico comments, and fairly noticeable for a first year, with 82 cm.
  • Birds of a Feather: Hinted to be this towards Nico as, despite their pretty contrasting personalities, the two actually get along fairly well with their shared love for idols. Hanayo is the first to stand up for Nico's behavior in the fourth episode of the second season, since she can understand Nico's strong will to become an idol. Nico Passing the Torch off to Hanayo to become the new Idol Research Club president is something of an acknowledgement of this.
  • Catch Phrase:
    • "誰かたすけて!"note 
    • Her seiyuu's call-and response during concerts adds "ちょっとまってて"note 
  • Childhood Friends: She's attended the same schools as Rin since elementary school.
  • Friend to All Living Things: She takes care of the school's alpacas.
  • The Glasses Gotta Go: She wore glasses before joining µ's, but after joining them, she now wears contact lenses that match her eye color. Note that she doesn't wear glasses outside of the anime, though.
  • Hair Color Dissonance: In early media, her hair appears to be of a medium brown colour, and has a greenish tinge in the anime. But in her cards in SIF, Hanayo's hair appears more as a dark blonde.
  • In-Series Nickname: "Kayo", an Alternate Character Reading of her name. In the anime, only Rin calls her this, in the mobile game, all of the other µ's members use it as well.
  • Lighter and Softer: Not her actual character, but her songs. The earlier days of franchise have a lot of songs where she sings in a more "serious" tone compared to most of the recent songs, where they lean towards more cute sounding.
  • Meganekko: She wears glasses prior to joining µ's, fitting with her shy and somewhat nerdy nature, but after joining she switches to contact lenses. She still wears her glasses when she's at home, though.
  • Otaku: Her love of idols tends to border on her being this.
  • Passing the Torch: She's made the president of the idol research club at the end of season 2. While she naturally objects to it, Nico tells her she can't have Honoka do it as she's the student council president. On top of that, Hanayo is also the most knowledgeable person regarding idols, so she's naturally the best choice. Hanayo accepts, but then makes Maki the vice-president of the club, who also initially objects to it.
  • Proper Tights with a Skirt: She wears tights under her uniform.
  • Serious Business:
    • Anytime she runs into idol-related materials, she takes her love of idols and their merchandise very seriously.
    • Also, as a Japanese, she treats the diet of white rice very seriously.
  • Shrinking Violet: Before joining µ's, she was a pretty shy girl who couldn't even talk loudly at school without being pointed out to her. As a result of this, she didn't have many friends other than Rin. She gradually overcomes this, with help of Rin and Maki, and just in time to join µ's.
  • Tareme Eyes: Which highlight her shyness and soft nature.
  • Tomboy and Girly Girl: The girly girl to Rin's tomboy.
  • Trademark Favorite Food: She really loves rice. For example, rather than settling for a plate of curry rice, she has a whole bowl of rice to go with her curry. This bites her hard when the group visited New York in The Movie, but thankfully being in New York, they could easily find a nearby Japanese restaurant for her.
  • Weight Woe: She tends to wrestle with the fact that she's (supposedly) chubbier than the rest of µ's, and being a Big Eater doesn't help. Her insistence on going on diets is born from this, though with a little help from her friends, she manages to accept this.

lily white
lily white's final single, "Omoide Ijou ni Naritakute"

The "Pure" subunit, consisting of Umi Sonoda, Rin Hoshizora, and Nozomi Tojo. Inspired by Showa Era idol groups, their discography reflects the genres prevalent during that time.

  • all lowercase letters: The subunit's name is always written in lowercase letters.
  • Floral Theme Naming: White lilies.
  • Lighter and Softer: The subunit gives a classy and elegant vibe, with most of their songs giving a dream-like sensation.
  • Meaningful Name: Named after white lilies, to symbolize the austere and pure feel exhibited by its members.
  • Retraux: Their discography is inspired by the music of early idols from the seventies and eighties, resulting in a more dreamlike and elegant sound than the cheery and energetic J-Pop which is typical of modern-day idols.

    Umi Sonoda
Age: 16
Birthday: March 15 (Pisces)
Height: 159cm
Three Sizes: B76/W58/H80
Trademark Favorite Food: Honoka's family's manjuu
Least Favorite Food: Carbonated drinks
Charm Point: Her long black hair since childhood
Symbol: Bow and arrow
Units: lily white
Voiced by: Suzuko Mimori (Japanese), Kira Buckland (English)

Honoka's and Kotori's childhood friend, and a model student. She's a member of the Archery Club in the anime. She's the group's lyricist and oversees their physical training. Umi's family run a karate dojo.

In the manga, she's the president of the Kendo Club instead, and is quite annoyed when Honoka suddenly resigns from the club to become an idol.

Umi plays the mascot Misery in The Guided Fate Paradox.

  • Character Statistics:
Studies: ★★★★★
Reflexes: ★★★★★
Aggressiveness: ★★
Conformity: ★★
Special Trait: Modesty (★★★★★)

  • Academic Athlete: She's one of the best archers in her school's Archery Club (and the kendo club captain in the manga) and has excellent grades, to the point that when the group splits into tutoring teams to help prepare for exams, she helps tutor Nico, who's a year ahead of her.
  • Ambiguously Gay: She has a lot of moments on her own in the expanded materials.
    • In the manga, she outright kisses Honoka. On the cheek.
    • In her School Idol Diary, she has a swim race with Eli and ends up thinking Eli would be a good girlfriend.
      "I refused to be married into a family. By any chance, Eli might be a good girlfriend. Eli and I, hmm... there's not much of an age difference between us. Even now, why do I always feel like I should silently surrender? If I don't think about it I can't find an explanation for this."
    • As mentioned below in Covert Pervert, she fantasized Nozomi and Rin together when they fool around and ends up getting a nosebleed and passes out.
    • Her Secret Short Cut with Kotori has this excerpt from her internal monologue.
      "Hugging me, Kotori looks up and peers into my eyes. I feel like my heart is about to jump out of my chest from the sight. Is the coldness of the water getting to me? Kotori's smile is so white and dazzling."
    • She's also canonically the writer for most of the songs, which may include the Les Yay filled songs including "Garasu No Hanazono", "Zurui Yo magnetic today", "Anemone Heart", and "Storm in Lover". If she was the writer for the mentioned songs, then this may bring up some implications about Umi as well.
    • Averted in the anime, due to her straight and more cynical aspects played more often.
  • Archer Archetype: Umi is one of the calmest and most down-to-earth of the girls, and is in the archery club.
  • Beware the Nice Ones: Umi slept through episode 10's pillow fight, until some of the girls accidentally hit her. When she gets up, all of the girls, even the more calm and collected Eli and Nozomi have an Oh, Crap! look in their face, and when Umi throws the pillows, they seem to hit rather hard. It takes Maki and Nozomi throwing at the same time to knock her back out.
  • Childhood Friends: Honoka and Kotori. Eli as well in the manga. She claims to be super childhood friends with Honoka because their mothers were childhood friends too.
  • Contralto of Danger: Has the deepest voice out of the nine girls courtesy of Suzuko Mimori and Kira Buckland, plus she's a skilled archer in the anime (and the Kendo Club Captain in the manga), along with the fact that she can knock people unconscious with supersonic pillows.
  • Covert Pervert: In one of the audio dramas, she gets incredibly aroused after witnessing Nozomi and Rin fool around, and she actually passes out from a nosebleed after her imagination runs wild. You can see it play out here.
  • Death Glare:
    • Gives a scathing one to Nico in the fourth episode of season two.
    • And again to Honoka in the seventh episode.
  • Deadpan Snarker: Not often, but as expected of the Only Sane Man of the group who also happens to be one of Honoka's best friends, she has her moments in the anime.
    Rin: (about the others leaving early without practicing) You guys are making us [Honoka and I] look stupid!
    Umi: You are stupid.
  • Drill Sergeant Nasty: She takes everything seriously, be it her studies, student council work, the group's practice sessions, and even her fellow members' diets, something that Honoka and Hanayo learned the hard way. Nico was even initially worried during episode 2 of season 2 that Umi may implement yet another hellish training course when she shows a bit too much enthusiasm in hiking the nearby mountain. Justified in that she's aware of how much effort needs to be put into being a school idol.
  • Even the Girls Want Her: One of the School Idol Diary chapters reveals that she receives love letters (in all-girl school), and has her asking Eli for advice on how to deal with them.
  • Heir to the Dojo: Her father is a martial artist, and her mother is a practitioner of traditional Japanese dance. She is expected to inherit the combined dojo of both.
  • Japanese Politeness: Always speaks formally, casual settings not excepted. This is likely due to her upbringing from a very traditional family, since she comes from a iemoto mothernote  and a shihan fathernote , both of which are respectful titles.
  • Kendo Team Captain: In the manga, she is the captain, and recognized for it, but the distinction of being the best member belonged to Honoka before she dropped kendo for idol activities.
  • Love Letter Lunacy: The love letters mentioned above? She replied to each and every one of the literal dozens she received as if she accepted the feelings of the sender, which she thought were along the lines of sisterly admiration. Eventually, they all came up to her in a crowd one day and swarmed her with questions about who she really liked. Since then, she stopped replying, not knowing how to handle the situation delicately.
  • Nice Hat: Early artwork and some of the performance costumes liked to show Umi in different berets. While it's toned down over time, they do occasionally pop back up in her SIF cards.
  • No Poker Face: While playing a card game with Kotori and Honoka, Umi holds two cards facing toward herself and lets them pick one. Kotori reaches for one, and Umi gets a look of dread on her face. Then Kotori reaches for the other one, and Umi positively lights up.
  • Not a Morning Person: Inverted, she hates being woken up after she's just gone to sleep.
  • Not So Above It All: Although she's the group's Only Sane Woman, she easily flies to a panic if she's showing "too much" skin, has No Poker Face, and sometimes ends up going along the other girls' antics despite trying her hardest not to.
  • Only Sane Woman: Probably the one with most common sense of the group. She even lampshades this when getting relieved over the fact that once Eli joins, she's not longer the only one taking things seriously. However, since Eli has some Cool Big Sis tendencies and sometimes goes along with the other girls' antics, Umi still plays this role anyway.
  • Performance Anxiety: She has some early on due to her outfits, but gradually overcomes it.
  • Petite Pride: As shown in Nico's School Idol Diary, she doesn't mind that she's among the less endowed.
  • The Reliable One: She's the one that tries to keep the girls focused on the task at hand, such as making sure they get enough practice time in. And making sure Honoka isn't goofing off too much.
  • Rapunzel Hair: Her charm point.
  • Second Year Protagonist: A second-year student of Otonokizaka, along with Honoka and Kotori.
  • Serious Business: She tends to treat things she's doing this way, such as making sure the girls know the song and dance routines, not goofing off too much at the beach during a training session, getting her sleep interrupted, or climbing a mountain.
  • Ship Tease:
    • With Honoka, though it's pretty much exclusive to the manga and School Idol Diaries. It's apparently so evident, that Nico outright urges Umi to step in during Honoka's moment with Eli.
    • With Eli, although only for pre-anime materials.
  • Shrinking Violet: She was one before meeting Honoka and Kotori. She's also really insecure about showing off her body "too much"; for reference, showing off too much of her upper thigh is enough to make her fly into a panic.
  • Shy Blue-Haired Girl: She used to be more of a Shrinking Violet when she was young. While she's much more assertive now, she still occasionally has her shy moments.
  • Sore Loser:
  • Spock Speak: She's always well-spoken no matter who she's addressing.
  • Stripperiffic: Played for Laughs, but this is how she sees the school idol outfits she has to wear if they show too much leg skin. Unfortunately for her, she has to wear said outfits.
  • Training from Hell: Attempts to invoke this on the others during a two-day training trip to Maki's beach house. Her training plan involved a swimming for total of 25 kilometers over two days. It's unknown whether or not even Umi herself could've completed the training, but seeing as she could throw supersonic pillows to render someone unconcious...
  • Unresolved Sexual Tension: Goodness, she definitely has for this Honoka in the manga.
  • Vitriolic Best Buds: With Honoka in the anime, in contrast with the manga adaptation and School Idol Diaries where they get a lot more Ship Tease.
  • Yamato Nadeshiko: She's a downplayed example; she comes from a very traditional family, has long dark hair, is modest, calm, rational, and has a stubbornness to her regarding the people she cares about. The only thing keeping her from playing this completely straight is how she does get worked up rather often.
  • You Gotta Have Blue Hair: Her hair is dark blue, though since her charm point is stated to be her "long black hair", it may be meant to be a stylized shade of black.

    Rin Hoshizora
Image Color: Yellow (Light green in PVs)
Age: 15
Birthday: November 1 (Scorpio)
Height: 155cm
Three Sizes: B75/W58/H80
Charm Point: Her cute and shapely butt
Symbol: Cat
Units: lily white, NicoRinPana
Voiced by: Riho Iida (Japanese), Faye Mata (English)

Hanayo's childhood and best friend, she is the tomboy of the group. In the manga, she and Hanayo were friends with Honoka before even entering the school.

Rin plays the protagonist's younger sister Minamo in The Guided Fate Paradox.

  • Character Statistics:
Studies: ★
Reflexes: ★★★★★
Aggressiveness: ★★★★★
Conformity: ★★
Special Trait: Courage (★★★★★)

  • Action Girl: The most athletic of the group, originally wanted to try out for the track team, and showcased a rather impressive series of flips in the fifth episode. A-RISE even cites her athletic ability as her greatest asset to the group.
  • A-Cup Angst: Subverted.
    • In the novel, she outright states that she doesn't mind about her chest at all, but she also says that she'd prefer to have better assets because it could help her look more feminine.
    • However, she is not thrilled when Nozomi uses this to her advantage to get her to slip through a narrow space between two cars that Nico had escaped through while they were chasing her in season 2 episode four.
  • And Your Reward Is Edible: As seen in her comments in the 7th chapter of the School Idol Diary, Rin's father rewarded her a cheesy hamburg steak even though she had 68 points for her exam score.
  • Animal Motifs: Cats. She's prone to making Cat Smiles, ends many of her sentences with "nya" (the Japanese onomatopoeia for a cat meowing) and even wears cat ears and a tail during one of the music videos they shoot in the anime. Despite that, she dislikes fish and is actually allergic to cats.
  • Boke and Tsukkomi Routine: In the Drama CD's, she's the boke to Nozomi's tsukkomi.
  • Book Dumb: Her grades are generally pretty poor (with English being her worst subject by far) and in Maki's School Idol Diary, she claims that getting a 68 on a test is cause for celebration.
    Rin: Still, why did Maki and her parents make such a fuss about getting 68!? When I get 68, we go out and get cheesy hamburg steak to celebrate☆
  • Boyish Short Hair: The shortest hair in both anime adaptations so far. She used this at first as a reason to why she doesn't fit the idol image.
  • Cat Smile: She sports one from time to time.
  • Childhood Friends: She is one with Hanayo, as flashbacks show them being close as far back as elementary school.
  • Clingy Jealous Girl: She's this way towards Hanayo, if this questionnaire is of any indication
    Q: What would you do if Hanayo-chan brought over a boyfriend?
    Rin: I'd be surprised! I'm pretty sure I'd cry too—don't know why though. Umm... But I don't think I can even imagine it; just thinking about it gives my chest a weird flickering kind of feeling... I'm going out for a run!
  • A Day in the Limelight: Gets one in season 2 episode 5, since she's chosen to be the temporary leader of "µ's" since Honoka, Umi, and Kotori are stuck in Okinawa due to a typhoon during their school trip. The episode focuses on her complex regarding her Tomboy looks and the girls helping her embrace her more feminine side. It succeeds, and she finally decides to wear skirts more often.
  • Fiery Redhead: Although less fiery tempered and more energetic.
  • Genki Girl: Generally the most energetic of the group, and is quite evident in the closing credits when the girls are rehearsing.
  • I Am Not Pretty: Turns out that she has quite the complex about her Tomboy image, to the point where she legitimately cannot see herself as cute. Hanayo and the others help her get over this.
  • Image Song: "Love Wing Bell" in which Rin is the center in a bride outfit.
  • The Nicknamer: Tends to add the non-honorific "-chin" to people's names and calls Hanayo "Kayo", an Alternate Character Reading of her first name.
  • Non-Uniform Uniform: Unlike most Otonokizaka students, she doesn't wear a vest with her summer uniform.
  • Third-Person Person: Often refers to herself by name.
  • Those Two Girls: She has this relationship with Nozomi of all people in the audio dramas. They play the Boke and Tsukkomi Routine while at it.
  • Tomboy and Girly Girl: The tomboy to Hanayo's girly girl.
  • Tomboy Angst: Her insecurities about not being cute stem from how she feels she's too tomboyish to be an idol. This is because boys used to make fun of her when she wore skirts, causing her to wear pants instead, except for her school uniform. She eventually overcomes this and fully embraces her feminine side after she performs as the center of a performance while wearing a wedding dress, and wears skirts for practice onward.
  • Tomboyish Baseball Cap: She wears one during the PV for the group's third single.
  • Tomboy with a Girly Streak: More tomboyish than the rest of the girls, and is noticeably worried about being too tomboyish to wear frilly skirts, but still loves the idea of being an idol. After season 2 episode 5, she finally fully embraces her feminine side, and begins to wear skirts on training.
  • Verbal Tic: Sometimes adds a -nya in the ends of her words.
  • Zettai Ryouiki: At the end of season 2 episode 5, Rin wears feminine clothes to practice, including this. She keeps this outfit for the following episodes to show her Character Development, since she's now more confident about wearing girlier clothing.

    Nozomi Tōjō
Image Color: Violet
Age: 17
Birthday: June 9 (Gemini)
Height: 159cm
Three Sizes: B90/W60/H82
Trademark Favorite Food: Yakiniku (Japanese grilled beef)
Charm Point: Her bust
Symbol: Crescent moon
Units: lily white
Voiced by: Aina Kusuda (Japanese), Laura Post (English)

Eli's best friend, a third year and the vice-president of the Student Council in the anime and School Idol Diary series. Nozomi often had to switch schools because of her parents' work, until she begged to live alone during high school; as such, she doesn't have many friends.

Nozomi is type-cast as the impish angel Cheriel in The Guided Fate Paradox and reprises the role for The Awakened Fate Ultimatum.

  • Character Statistics:
Studies: ★★
Reflexes: ★★★
Aggressiveness: ★★★
Conformity: ★★
Special Trait: Luck (∞)

  • Accent Slip Up: Nozomi stops using the Kansai dialect when she's flustered, as the rest of µ's learns when they confront her in her room.
  • Ambiguously Gay: Though all the main characters have their moments, Nozomi is the most blatant example of this trope. It's more downplayed in the anime, but very much the case in the expanded material. To wit:
    • In the manga, she blatantly flirts with Eli, and has outright stated that she won't let anyone have her. Her flirting isn't just limited to just Eli either.
    • She lists looking at cute girls as one of her likes.
    • One of her side stories in the School Idol Festival game has her fantasizing over cute girls in swimsuits:
    Nozomi: The blazing sun, the glittering splashes of water, and of course the cute girls in swimsuits! ♪\\ Nozomi: And... I can rub as many breasts as I want!
    • Pushed to its absolute limit in one of the School Idol Diaries. After helping Honoka at her store, Nozomi and Honoka decide to take a break in Honoka's room. Honoka notices that there's a piece of mochi stuck on Nozomi's nose and then decides to remove it by... eating it off her face. Nozomi is understandably flustered by this. Her reaction should speak for itself:
      Nozomi: Oh no, oh no, oh no!
      Nozomi: I might actually be—
      Nozomi: I was this close to entering into that other world...
    • Just when you thought they couldn't possibly make it more obvious, this School Idol Festival event makes her sexuality downright EXPLICIT.
  • Boke and Tsukkomi Routine: In the Drama CDs, she likes to play the tsukkomi to Rin's boke.
  • Book Dumb:
    • In the novel, it's revealed that she isn't much better than Honoka, Rin or Nico when it comes to study, much to Eli's concern.
    • Averted in the anime where she even helps the other girls, especially Nico when they need to study.
  • Big Breast Pride: Subverted. Despite having the contradictory role of the boob lover and owner of the most desired boobs among the girls, she seems quite indifferent about her own chest.
  • Born Lucky: By her own admission, she's always been lucky (ie: drawing "Great" fortunes and being eternally undefeated in Rock–Paper–Scissors). She uses that luck to help her with fortune telling.
  • Buxom Is Better: Most endowed girl of both µ's and Aqours. Not hard to see why it's her charm point.
    • Averted in the anime where this is not mentioned by anyone.
    • Played straight in other media as Nico and Rin look jealous toward her.
    • In the manga, even Eli, who's also huge, is amazed by the size of her breasts.
  • Camera Fiend: Of the filming variety more than photography. Nozomi jumps at any excuse to record her friends doing anything interesting.
  • The Chessmaster: She is a mild example. Episode 8 reveals that she had been prodding them along with fortune-telling, from as early as when they were asking for name suggestions, so they would reach nine members. She played a significant role in getting Nico, Maki and Eli to join, and getting Hanayo to join also indirectly resulted in Rin and Maki wanting to join them. After this, she joins as the ninth member. This means that she is directly or indirectly responsible for every member aside from the initial trio joining.
  • Cool and Unusual Punishment: She tends to punish the other girls for various slights by rubbing their breasts.
  • Cool Big Sis: Acts as one to the other girls, usually giving them advice for their problems.
  • A Day in the Limelight: Gets more focus in season 2 episode 8, which details quite a bit about her past (and her relationship with Eli).
  • D-Cup Distress: Played for Laughs in episode 4 of season 2; she got quite upset because her assets didn't allow her to pass through a narrow area formed by two cars. Nothing else in the anime/other materials suggest she does have this, though.
  • Depending on the Writer: In the anime, Nozomi is the vice-president of the school's student council before passing the position to Umi in season 2. In the manga, she is the last member of the Supernatural Phenomenon Research Society.
  • Fortune Teller: She likes to use tarot cards to predict the future, and has a deck of her own. It's through this that she's able to predict the line-up of µ's.
  • Friendless Background: As episode eight of Season 2 expands, she constantly moved around and thus never had any chances to really make friends until she met Eli.
  • The Gadfly: A friendly example. She sure likes to tease some of the girls, namely Nico, Maki and sometimes even Eli.
  • Gag Boobs: She has the largest bust out of all the girls, but they're only played up whenever Nico's around.
  • Girlish Pigtails: Less so compared to Nico, since they're low-tied and thus make her look more mature.
  • Gratuitous English: In the movie, after the group attracts some attention from some English-speaking locals, she manages to defuse the awkwardness with a good understanding of the language.
    Nozomi: "Yes, we are school idols! We are called µ's."
  • Kansai Regional Accent: She is from Tokyo, but picked up some of the dialect when she lived in the Kansai region. Notably, while some of the grammar and vocabulary she uses is from Kansai, her actual accent (as in the pronunciation of most sounds, and especially the pitch accent) is mostly from Tokyo-based Standard Japanese.
  • Miko: She works as one at the Kanda Shrine where Honoka, Umi and Kotori first start their fitness training to become an idol group.
  • Minor Living Alone: Nozomi lives alone in her own apartment. This is because her parents would move around constantly for work, leaving her unable to make friends, so she begged her parents to let her live by herself during high school.
  • Morality Pet: To Eli, before they both join the group.
  • Ms. Fanservice: Has the largest bust among the group, and it tends to get several male gazes in the anime. She also wears a Grade A Zettai Ryouiki. Plus, her outfits (both in the anime and the Love Live! School Idol Festival game) tend to show off her curves and some cleavage.
  • Nice Girl: On par with Kotori as the kindest girl in the group. She cares a lot about the other girls, and when not rubbing their boobs, she is pretty sympathetic towards them when she feels something's wrong, as seen with Maki.
  • The Nicknamer: Not as much as Rin, but she does sometimes add "chi" to the end of people's names, most noticeably Eli and Nico; perhaps because they are in the same year as her.
  • Not So Different: The reason why she approached Eli in the first place was this — because she reminded her of herself in how she pushed people away.
  • Passing the Torch: She passes the position of the student council's vice-president to Umi in season 2, since she was graduating soon.
  • Rapunzel Hair:
    • Has the longest hair length among µ's and Aqours, which reaches her butt. Her hair was shorter in her earliest designs, being only about chest length.
    • She even says in School Idol Festival that if she could be a princess in a fairy tale, she would be Rapunzel.
  • Really Moves Around: Her family would move constantly during most of her childhood, which resulted in her not being able to make any friends. It got to the point that she begged her parents to let her live by herself during high school.
  • Reasonable Authority Figure: As the vice president of the student council, she suggests ways for µ's to bypass obstacles set by Eli.
  • Ship Tease: With Eli and, to a lesser extent, Nico.
  • Spell My Name with an "S": Her last name is romanized as "Tojo" in School Idol Festival and official art, although "Toujou" is a common way of romanizing it as well.
  • Tareme Eyes: The most noticeable of the girls; they highlight her gentle, kind and soft personality.
  • Tarot Motifs: This is how she likes to predict the future. She never goes out of her home without bringing her own tarot deck with her, and usually uses it to fit in a conversation. She notably uses this method to explain the motivations of her actions when assembling µ's.
  • Team Mom: The more calm and collected of the third years and the first one to lend a hand to the underclassmen, even before actually being involved in µ's.
  • Thanks for the Mammaries: Her preferred way to punish or cheer people up. She calls this technique the "washi washi". Ironic, given her ample bust.
    • She first employs this on Maki at the end of episode 2 to call her attention.
    • And again in episode 7 on Nico, Rin and Honoka to keep them into studying.
    • Episode 11 has her do it to Honoka again to cheer her up.
    • Tried to do this to Nico again in episode 4 of season 2. Hilariously, Nico's lack of a bust enables her to attack.
  • Those Two Girls: She has this relationship with Rin of all people in the audio dramas. They even play a Boke and Tsukkomi Routine.
  • Trickster Mentor: Other than her... interesting methods of punishment, it's hinted that some of the signs that she uses to prompt the other girls on are made up so that they will take action.
  • Verbal Tic: Sometimes adds a "-ya" in the ends of her sentences.
  • Wise Beyond Their Years: She seems to know quite a lot about a few topics (most notably tarot) and often shares her knowledge with the other girls. Sometimes they wonder why she knows so much, or how much she travels.
  • You Gotta Have Blue Hair: Her hair is purple, though like Umi, her hair color might be meant to be a stylized black.
  • Zettai Ryouiki: Grade A. She wears it the most of the girls, both for her school uniforms and her practice outfit in season 2.

BiBi's final single, "Sakkaku CROSSROADS"

The "Cool" subunit, consisting of Eli Ayase, Maki Nishikino, and Nico Yazawa. Their unique combination allows them to cover a wide range of styles.

  • Breakout Character: Due to both Eli and Maki being individually popular, as well as Nico and Maki being a popular pairing, the group has always been the most popular µ's subunit with single sales above the other two units.
  • Genre-Busting: Their discography ranges from Silly Love Songs ("Love Novels", "Psychic Fire") to Electronic Dance Music ("Cutie Panther", "Diamond Princess no Yuuutsu") to ballads ("Fuyu ga Kureta Yokan", "Sakkaku Crossroads").
  • Spotlight-Stealing Squad: Nico and Maki get more attention than Eli, the group's leader.

    Eli Ayase
Image Color: Light Blue
Age: 17
Birthday: October 21 (Libra)
Height: 162cm
Three Sizes: B88/W60/H84
Least Favorite Food: Dried plums and seaweed
Charm Point: Her sharp style
Symbol: Я
Units: BiBi
Voiced by: Yoshino Nanjo (Japanese), Erica Lindbeck (English)

A cool quarter-Russian third-year and president of the Student Council. She's the last girl to join µ's and serves as the group's choreographer. Eli has a sister, Alisa, who went to Otonokizaka Middle School.

Eli plays the delusional angel Lanael in The Guided Fate Paradox and reprises the role for The Awakened Fate Ultimatum.

  • Character Statistics:
Studies: ★★★★
Reflexes: ★★★★
Aggressiveness: ★★★★
Conformity: ★★★★
Special Trait: Internationality (★★★★)

  • The Ace: Smart, athletic, popular, has a good figure, and gorgeous to boot. Nico agrees completely.
  • Anime Orthodoxism: According to her School Idol Diary, Eli's an Orthodox Christian, and goes to church on Sundays.
  • The Backwards Я: "Я" appears on her practice clothes about as much as "ほ" appears on Honoka's. However, the only place in her name where it might be written is the 'ya' in 'Ayase'.note 
  • Big Breast Pride: Downplayed but present. Eli is fairly annoyed when Nico bluntly states that large breasts make people uncomfortable during the swimsuit contest.
  • Broken Bird: She used to be on the path to becoming a professional ballerina when she was younger, but kept failing audition after audition until she finally gave up. This is the source of her resentment towards µ's in the beginning (from her perspective, she sees their dancing as sloppy and amateurish).
  • But Not Too Foreign: She is a quarter Russian.
  • Buxom Is Better: Second largest next to Nozomi, and as pointed by Nico, one of her charm points.
  • Catch Phrase: хорошо!note 
  • Childhood Friends: In the manga, she's childhood friends with Honoka, Kotori and Umi.
  • Cool Big Sis: Like Nozomi, she often has good advice for the other girls, even if she seems antagonistic at the time about it. Even more so in the manga.
  • Dancing Is Serious Business: The reason why she considers µ's dancing moves as sloppy and amateurish is because Eli herself used to train to become a professional ballerina when she was younger. If this is anything to go by, this probably also comprises her charm point's core.
  • Defrosting Ice Queen: In episode 8. Until then, she's a full-on Ice Queen, reserved and sometimes hostile, only showing her softer side to Nozomi. After she defrosts, despite still being one of the most level-headed girls, she's even more relaxed and approachable than Maki or Umi.
  • Even the Girls Want Her: Honoka mentions that she's popular with girls because of her beauty and long legs.
    • One of the School Idol Diary chapters focuses entirely on this. She tends to receive a ton of love letters... in an all-girl school.
    • Humorously displayed in the manga, in which Nico and Maki are scouting for members to join µ's.
  • Girls Are Really Scared of Horror Movies: In one of the animated shorts for µ's 2014 concert, Nico attempts to exploit her fear of haunted houses for amusement.
  • The Glasses Gotta Go: Some of her artworks have her wearing glasses, but she doesn't wear them in the anime.
  • Hoist by Her Own Petard:
    • She tries to prove that µ's dancing and singing was amateurish by uploading their first performance onto the internet. It instead winds up contributing to the group's first surge of popularity.
    • Her attempt to stop Honoka's group from officially forming a club, by saying that there already is an Idol Research Club at the school, backfires when her comments prompt Nozomi to recommend that Honoka approach the club's president, Nico. This results in both Nico joining µ's and Honoka's group attaining official club status by merging itself into the Idol Research Club.
  • Huge School Girl: The tallest of the group (and also pretty busty) and admittedly a bit socially awkward at first.
  • Informed Ability: She's stated to be a very skilled dancer, and Umi thinks the group could accomplish much more with her guiding them. However, there's little difference in the group's dancing skills before and after Eli joining the group, and Eli's dancing isn't really shown to be that much better than the other girls.
  • The Leader: Subverted. She's a textbook leader (ie: calm, pragmatic and mature), but she always defers to Honoka on decisions that affect µ's.
  • The Mole: Played for Laughs...because of her Russian heritage, though since this is generally a light-hearted series she's obviously not really a mole for anyone. In episode 8 of Season 2, when Eli keeps insisting for the group to write a love song, even though their performance would be better with a song that already exists, Rin speculates that she might be spy for A-RISE, trying to get µ's to screw up so A-RISE would get to Love Live. She even has an Imagine Spot of Eli in an A-RISE outfit.
    Eli: (imagined by Rin) Sorry guys, but I'm actually a spy!
  • Not So Stoic: Despite typically being the most cool and level-headed member, Eli is deathly afraid of the dark and freaks out at the slightest spook.
  • Obstructive Bureaucrat: Early on, she constantly tries to stop Honoka's attempts to form a club, usually while utilizing school rules or loopholes, such as saying there was already an idol group at their school, or that they would need at least 5 members to form a group. Eventually she stops antagonizing the group and is convinced to join them.
  • Passing the Torch: She passes the position of Student Council President to Honoka in season 2, since she was graduating soon.
  • Phenotype Stereotype: She has blond hair with light blue eyes, indicating her quarter-Russian heritage.
  • Primal Fear: While it is hinted at in season 2 episode 2, it is confirmed that she has a fear of the dark, ten episodes later.
  • She's Got Legs: Honoka mentions this as one of the reasons why she's so popular with girls.
  • Ship Tease: With Nozomi.
  • Spell My Name with an "S": Official subs for the anime use Eli instead of the more literal reading "Eri". Some translations even use "Ellie".
    • However, this video uses Eri.
    • The Filipino dub takes the confusion even further by changing her name between seasons 1 and 2, where she is "Eri-chi" in the former and "Erich" in the latter.
  • Spock Speak: Very well-spoken with her grandmother, who she holds in high regard.
  • Student Council President: During the first season of the anime, until she passes the position to Honoka, as she would be graduating soon.
  • Token Minority: She is part Russian from her grandmother.
  • True Blue Femininity: At least her image color. Also counts as Foreshadowing if you take into account her initial personality.
  • Why Did It Have to Be Snakes?:
    • Eli has a fear of dark places, which is first displayed in episode 2 of the anime's Season 2. Apparently, she also can't sleep without at least some kind of light. This is something her best friend, Nozomi, likes to exploit for her amusement.
    • She also seems to be afraid of haunted houses, which Nico exploits in an animated short for µ's 2014 concert.

    Maki Nishikino
Image Color: Red (Purple or maroon in PVs)
Age: 15
Birthday: April 19 (Aries)
Height: 161cm
Three Sizes: B78/W56/H83
Charm Point: Her beauty and overflowing intelligence
Symbol: Star
Units: BiBi
Voiced by: Pile (Japanese), Caitlin Glass (English)

An aloof first-year student aiming to be a physician like her parents, and the main composer for µ's. Her parents own a hospital, so she's quite rich.

Maki plays the major villain Frunetti in The Guided Fate Paradox.

  • Character Statistics:
Studies: ★★★★★
Reflexes: ★
Aggressiveness: ★★★
Conformity: ★★★
Special Trait: Self-confidence (Skyrocketing)

  • Broken Ace: Smart and born to a wealthy family of doctors, beautiful, the group's main composer, and the most popular in-series and out. And if the 6th PV is to be taken seriously, possesses supernatural powers. However, despite her good fortune, she has her fair share of personal demons to deal with. Her status as the daughter of famous doctors has left her isolated from her peers, she has to contend with parents who have abnormally high expectations of her (all the while being practically forced into becoming a doctor like them) and worst of all, her love for music isn't at all respected by said parents (who only see it as a temporary entertainment at best). The School Diary Idol novel that centers around her goes into more detail.
  • Character Tics: Has a habit of curling her hair around her finger when bored or embarrassed.
  • Deadpan Snarker: She can have snappy comebacks at times, usually whenever it's directed at Nico.
  • Defrosting Ice Queen: Although Eli was one too, it takes Maki longer to warm up to the group, and she doesn't take part in too many of the non-idol activities. However, Nozomi tries to help bring her into the group more, and she ends up joining them in the pillow fight during episode 10.
  • Elegant Classical Musician: Plays piano and acts as the group's composer in the anime.
  • Depending on the Writer: In the anime, she is shown to be a permanent student of Otonokizaka. In the manga, Maki wanted to go to UTX instead of following her parents' decision.
  • Fiery Redhead: Downplayed. Maki can occasionally get frustrated easily, such as not wanting to be video-taped in Episode 6, but she's usually detached and impassive.
  • Fountain of Youth: In the Music S.T.A.R.T!! OVA that was made in between seasons 1 and 2, she temporarily takes on the form of herself as a little girl. She goes back to her normal age before the music video starts.
  • Girlish Pigtails: With her practice outfit in season two. They're small, so it's a bit hard to tell.
  • Hates Being Alone: Although she might deny it. The anime reveals Maki never had too many friends to begin with, and that it was rare for her to even speak with other people in her class, before getting involved with Honoka and the girls of µ's. This might have been a product of her Sugar-and-Ice Personality.
  • Hypocrite: As seen in School Idol Festival, Maki doesn't believe in magic, but in the anime's second season, she believes in Santa Claus.
  • I Just Want to Be Normal: Outright stated in the School Idol Diary entry that centers around her:
    Maki: Organized, smart, beautiful, always dressed for success and super ­rich. That’s what everyone says about me. Well, that’s just the truth, so it didn't bother me much. But, the truth is... I wanted to be like everyone else, to be the other side of me. To be the Maki who just likes to play piano.
  • Image Song:
    • "Music S.T.A.R.T!!" in which she's the center of the PV.
    • Also, "Aishiteru Banzai", the first µ's song she composed in the anime.
  • Lonely Rich Kid: Justified. Because of her innate talent and beauty, her family's wealth and her parent's aspirations of her, Maki developed into a haughty Ice Queen, which only serves to isolate her more from her peers.
  • Loner-Turned-Friend: As seen above in Hates Being Alone, she was pretty lonely until she joined µ's, earning her more friends.
  • Meaningful Name: The second kanji in her name can mean "princess", befitting her affluent background and icy nature.
  • Nice Hat: Wears a baseball cap with her practice clothes, and often gets a hat in costumes.
  • Not So Above It All:
    • Often the first to point out how the others' antics are silly or childish, but still believes in Santa and joins in with the others in using puppets to have a conversation.
    • It's even more apparent in the School Idol Diary. She has a tendency of getting wrapped up in Nico's antics.
  • Not So Different: An odd example. In episode 10 of season 1, Nozomi can see how Maki has trouble opening up to people when she can't drop the "-senpai" use, and helps her with that while noting that Maki "reminds her of someone," or, "is just like her." Next season, Maki detects that Nozomi is hiding something from the group when Eli's suggestion to write a love song as a group gives them trouble. After Maki confronts them, Nozomi talks about how µ's meeting was miraculous to her, but in particular she describes how she and Eli were similarly distant to people. Putting that together, Maki is not so different from either Eli, or Nozomi, or both of them.
    • When the rest of the group discusses Nico's odd behavior in episode 4 of Season 2, Maki describes her as stubborn, not opening up to others, and conceited. Rin comments that they're exactly the same, to which Maki responds in an annoyed manner.
  • Not So Stoic: She has her moments, such as in Episode 6.
  • Ojou: Comes from a pretty wealthy family, but subverts this personality-wise. She's relatively polite, but often standoffish and blunt.
  • Refusal of the Call:
    • While she hovered around Honoka's group early on, she always claimed she wasn't interested in joining. However, around the time Hanayo and Rin join, she feels compelled to as well, and ultimately relents.
    • She also attempts this when Hanayo makes her vice-president of the idol research club, but then reluctantly agrees to it.
  • Ship Tease: With Nico.
  • The Stoic: She's usually detached and impassive, especially in comparison to everyone else.
  • Sugar-and-Ice Personality: She is the member least likely to get overly emotional, except for when she is angry or frustrated. Though even then, episode 11 of season 2 exists.
  • The Smart Girl: She's noted to have excellent grades, on par with Umi. Unlike the former, however, this is Maki's charm point.
  • Token Rich Student: Maki comes from a wealthy family yet goes to Otonokizaka, an unremarkable aging school that's in danger of closing down due to lack of interest. In the manga, Maki wants to go to UTX but her parents decided that she will go to Otonokizaka instead.
  • Tsundere: The Harsh type, of the modern variety. This clashes along with Sugar-and-Ice Personality. Not only is she very hard to open emotionally; when called out on it, she tends to coldly refuse it, especially if it's about wanting to be alone. It takes Nozomi to open her feelings to the other girls and join their scapades instead of being alone in the background. And although she is constantly arguing with Nico, she does care for her as well (to the point she reveals to her she wants to form a group of idols with her when they both graduate, on episode 11 of season 2).
  • Tsurime Eyes: Then again, would you be surprised given she's a Tsundere? She's also the only member of the group with them.
    • Nico even refers to her as "you, with the slanted eyes!" during practice.
  • Vitriolic Best Buds: With Nico. Though they often argue, they're seen together quite a bit as well. And sometimes when she speaks, she'll turn towards Nico, implying something about her (usually negative).

    Nico Yazawa
Age: 17
Birthday: July 22 (Cancer)
Height: 154cm
Three Sizes: B74(71)/W57/H79
Charm Point: Her light skin
Symbol: Smiley face
Units: BiBi, NicoRinPana
Voiced by: Sora Tokui (Japanese), Erica Mendez (English)

The wannabe leader of µ's, as she is the chairman of the Idol Research Club. A third year student.

Nico plays female lead Liliel in The Guided Fate Paradox and reprises the role for The Awakened Fate Ultimatum.

  • Character Statistics:
Studies: ★★★
Reflexes: ★★★
Aggressiveness: ★★★
Conformity: ★
Special Trait: "Nico-nii♪" (Immeasurable)

  • A-Cup Angst: A lot. More so when the more developed Eli, Nozomi, and Hanayo are around.
    • Maki, as well, as seen in the album cover of the second BiBi single (Cutie Panther / Natsu, Owaranaide) and Shangri-la Shower.
    • Kotori too, as seen in one of the chapters of her School Idol Diary.
    • In one of her diary novels (Nico-nii no Himitsu Sokutei), this drives half of the chapter's plot as she tries to find a way to increase her bust size (which was revealed to be 71cm - she admits to adding 3 centimeters to account for her bust growing during senior high, but it didn't).
  • Ambiguously Gay: In the first cut of Secret Shortcuts, Nico declared that she loves Maki, wanting her to walk home together sometimes.
  • Attention Whore: Subverted. She seems to be this whenever she has the chance to show off her skills, though it always results in her getting ignored. She even tries to be the center of the group (which most of the time fails). However, it's later revealed that she makes an impression on her siblings that she's a 'super idol' and continues to brag about it. She does this because she doesn't want to break their hearts.
  • Bitch in Sheep's Clothing: She usually makes no effort to hide her irritable nature, but she occasionally plays up her character as an idol as incredibly cute and sweet (it should be noted that Nico is not a bad person by any means, though).
  • Book Dumb: Like Honoka, she doesn't like doing her schoolwork, and it doesn't look like she has good test scores either.
  • Broken Bird: She started out as one, when she was unable to form a school idol group. She eventually became disenchanted with it as a result, that is until Honoka shows up.
  • Butt-Monkey: So damn much. She's often ignored by the group, Nozomi loves to take cracks at her expense and threatens four times within one episode to give her the "washi washi", succeeding three times, and Maki never hesitates to take potshots at her. When A-RISE compliment's µ's in episode 3 of season 2, they specifically mention traits that make each particular girl unique to the group. But then when they get to Nico, they simply thank her for the flowers she sent before. This gif sums it up perfectly.
  • Catch Phrase: "Nico-Nico-nii!", her self-made catch phrase. It is meant to make her cutesy idol persona even cuter. She even makes the rest of the club practice it, and she taught it to her younger siblings. According to the School Idol diary novels, she got the phrase from her Disappeared Dad.
    • In the audio dramas, she also has "Pyon-pyon-pyon!!"
  • Cool Big Sis: To her younger siblings.
  • Determinator: She's been working seriously towards being an idol the longest and is the most stubborn about it. Even when µ's temporarily disbands, she tries to keep going by forming a separate unit with Rin and Hanayo.
    • And in season 2, when faced with the possibility that her last chance at participating in the Love Live might not happen because Honoka would rather have the group stay out of the competition, she challenges her.
    • Episode four of season two highlights this with flashbacks to when she started up the Idol Research Club as a first year with no one really showing much interest, all of her group members resign, and her audience dwindling as she still tried to do it alone. Despite all of these setbacks, she still desperately wanted to be an idol.
  • A Day in the Limelight: Gets one in Season 2 Episode 4, when her two sisters and one brother are revealed to the other girls, in the process focusing on her emotionally traumatic history of trying to start an idol group.
  • Disappeared Dad: Nico mentions him in her School Idol Diary novel, and states that he "isn't here" anymore. The way she talks about him heavily implies that he's deceased.
  • Early Installment Character Design Difference: For a period of time before the anime aired, she was drawn with her hair in low pigtails tied with scrunchies, much like Nozomi's hairstyle. This was eventually dropped and her hairstyle changed back to her original high pigtails with ribbons, likely to keep her from looking too similar to Nozomi.
  • Expository Hairstyle Change: Periodically invoked. Part of her "Super Idol Nico-Nii" persona involves her twintail hairstyle triggering the energetic, cutesy Nico to surface, while letting her hair hang loose shows her "truer", more demure side. No one buys it.
  • The Fake Cutie: She acts cute and sweet on stage and when acting out her idol persona, but in reality she's rather irritable and sometimes duplicitous.
  • Freudian Excuse: In season 1 she was very antagonistic towards Honoka attempting to start an idol group until they invited her into the group. Nozomi explains to the other girls about how Nico tried to start a school idol group, but failed to garner much interest like Honoka's first attempt. Her two clubmates also resigned shortly afterwards, and attempting to solo it also failed miserably, causing her to grow bitter and resentful. This is why she attempted to sabotage Honoka's attempts at first. This is given more attention in episode 4 of season 2.
    • When giving the position of club president of the Idol Research Club to Hanayo in the last episode of season 2, while Hanayo objects, Nico says she'll do a much better job because she's very knowledgeable about idols. She then also mentions having friends who will help her, calling back to when she ran the club earlier and how she had no one to help her prior to running into Honoka and the others.
  • The Friend Nobody Likes: Due to her self-absorbed personality and awkward suggestions, she often gets ignored. Though it's subverted, as it's made exceedingly clear that everyone in µ's genuinely appreciates her presence. A-RISE plays this tropes straight, as they deliver a Stealth Insult to her by claiming she's the imp in the group. Nico misunderstands it and takes that as a compliment.
  • Girlish Pigtails: They add to her childish appearance. Knowing Nico, she likely invokes this hairstyle to make herself look cuter.
  • Green-Eyed Monster: She tries to tell Honoka to disband her idol group early on. Nozomi tells them that Nico originally tried to form an idol group in her first year, but :her standards were set too high for the other members, and they gradually quit one by one. Honoka gets around this by including her in the group. She noticed that while Nico was criticizing them, it also meant she was paying close attention, and probably wanted them to succeed secretly. It seems to work, as once they start genuinely asking for Nico's advice, she mellows out and starts taking part in their group.
  • Hidden Depths: She usually comes across as an attention seeker, but is actually a rather private person. She actively avoids letting anyone know about her home life (and where she even lives for that matter), and she tends to keep her problems to herself. It all comes full circle in one of the School Idol Diary chapters in which Nico gets sick. Her friends visit and take care of her, and she realizes that they know where she lives now. Nico then comes to the conclusion that she should stop putting up a front. Eli outright points this out in her chapter comments.
  • I Just Want to Be Special: This is arguably the concept behind her entire character. Nico is hopelessly average in comparison to everyone else. She comes from a somewhat poor family, and she lacks a noteworthy talent that sets her apart from the rest of µ's. She's always had a strong desire to shine bright as an idol, and she's worked harder than anyone else to fulfill her goals. The School Idol Diary chapters that center around her further drive this point home, though her friends insist that she has her own good points as well. In the end, her desire to be special and the (sometimes questionable) things she does to make herself stand out makes her special in her own way.
  • Image Song: "Natsuiro Egao de 1, 2 Jump!!" in which she's the center of.
  • Inferiority Superiority Complex: Big time. The main reason she antagonizes Honoka at first by trying to get her to disband the school idol group is because of her own failures to start an idol group herself, since out of all the characters she's the one who wants to be an idol the most.
  • Jack-of-All-Trades: Nico, surprisingly, has varieties of the skills and traits that other members have, such as sewing clothes, cooking and athletics. She doesn't really excel at anything but cooking, however, unlike the others.
  • Jerk with a Heart of Gold: She can be downright nasty sometimes, but she is more caring than one would first think. She cares a lot about her friends and takes care of her younger siblings the best she can.
  • Kid-Appeal Character: Sort of. But especially to her younger siblings.
  • The Leader: On paper, as the chairman of the Idol Research Club.
  • Letting Her Hair Down: She invokes this in episode 6, making a show of letting down her pigtails to show her "truer", more demure side. No one buys it and leaves the room.
    "Hey! Where the hell'd they go?!"
  • Motor Mouth: Not when speaking, but any song featuring her tends to be pretty fast-paced, and she has some surprisingly fast rap pieces, of all things (to the point where she is the designated rapper of the group).
  • The Napoleon: Both the shortest and the most irritable of the group. She even states that she has somewhat of a complex about her height.
  • Non-Uniform Uniform: Wears a long-sleeved pink cardigan with her school uniform as opposed to the cream-colored vest that everyone else wears. She even wears it during the summer.
  • Older Than They Look:
    • Due to her pigtails, childish antics, and less developed body (even in comparison to the first-years), it's easy to forget that Nico's actually a third-year.
    • In her diary novel, it looks like she stopped growing since first-year, much to her dismay.
  • Otaku: She has a huge collection of idol-related material.
  • Promotion to Parent: With her dad gone and her mother working so often to be the main breadwinner of the household, Nico ends up as this to her younger siblings.
  • Red Eyes, Take Warning: Of the less evil and more Jerkass variety.
  • She's Got Legs: As shown in the movie. See for yourself.
  • Ship Tease: With Maki.
  • Spell My Name with an "S": Official subs for the anime use Nico instead of the more literal reading "Niko".
  • The Starscream: Constantly plots (unsuccessfully) to become the center of the group, although it's always played for laughs.
  • Supreme Chef:
    • She tries to lie about it in episode 10, claiming she has a personal chef. But later that night, she ends up cooking curry for the group, and while it was good, several of the other girls ask about what she said earlier about not cooking. Nico tries to play it off by saying idols should at least know how to cook, but no one buys it.
    • This was proven in season 2 episode 4 when the girls visit her house.
  • Tareme Eyes: While they contrast with her personality, they do add to her childish appearance.
  • Tastes Like Diabetes: In-Universe, her "Nico-Nico-Ni!" Catch Phrase is considered this. Maki even outright calls it disgusting.
  • The Team Wannabe: While she was overly critical of Honoka's group early on, the latter noticed she was always watching them as well. Once they include her in the group, Nico starts being much more friendly.
  • Third-Person Person: Calls herself Nico whenever she tries to act cute.
  • Tsundere: In School Idol Festival, she acts like a modern Type A mainly towards the Player. She also behaves this way towards her friends at times.
  • Troll: Prior to joining the group, she would post hateful comments on µ's' website and videos, among other things.
  • Used to Be a Sweet Kid: She's experienced several setbacks that have gotten in the way of her dream when she was younger. Even though she doesn't give up, this is most likely reason that she became quite bitter as she grew up.
  • Vitriolic Best Friends: With Maki. The two are often seen together, and when Nico makes snarky comments, it is sometimes directed at Maki.
  • What the Hell, Hero?: What the other girls essentially ask in episode 4 of season 2 when they find out Nico was telling her siblings she was the main idol, while the other girls were merely backup dancers. This also included (badly) photoshopping and pasting her head on the posters and pictures taken throughout the series. Although once Hanayo understands why she's doing all this after learning more about Nico's past failures from Eli, they felt sorry for her as she couldn't break her siblings' heart. Honoka comes up with the idea and they decide to help her out without having to tell her siblings the real truth.
  • Zettai Ryouiki: On her practice clothes.


    In General

An idol group from UTX High School. Consisting of three members, they are presented as µ's main rival throughout the series. However, they only get to officially meet µ's during episode 3 of Season 2. It was seeing them perform that inspired Honoka to become a school idol and ultimately form µ's. A-RISE, on the other hand, saw µ's as their biggest competition and kept their eye on their progress.

As an already popular group prior to the start of the story, they are the favorites when it comes to winning the Love Live! competition in both seasons.

  • Ascended Extra: They only had a handful of lines in the first season and were more of an untouchable rival to µ's. But in the second season, they openly challenge µ's and have more lines, though Tsubasa gets more focus than Erena or Anju.
  • Color-Coded for Your Convenience: While the individual girls don't seem to have their own colors, the main color of the entire group seems to be yellow, with their main costumes and their ratings bar in the Love Live! being yellow.
  • Electronic Dance Music: "Private Wars" and "Shocking Party".
  • Famed in Story: A-RISE has been a popular idol group even before the start of the anime as they already had a nationwide fanbase, which gave them a major advantage over the other school idols during the Love Live competition. µ's challenge in season 2 is how to match A-RISE's massive popularity.
  • Foil: They are one to the second years of µ's if you think about it. An energetic leader, the serious one who works on the music, and the reserve one who makes the costumes (the movie and the game both confirm Anju is A-RISE's costume maker).
  • Friendly Rival: They provide some pointers for µ's and even allow them to perform on the same stage for round 1 of the Love Live preliminaries because Honoka's group didn't have any other place to perform.
  • Graceful Loser: They lose the final round of the Love Live preliminaries to µ's. According to Tsubasa during her conversion with Honoka, they have taken it well, even stating that they knew they had lost after seeing µ's performance.
  • Hero of Another Story: They were just as dedicated to their school idol group as Honoka and the other girls were to µ's. No doubt the trio have their own interesting lives which they could be the main characters in were they not direct rivals to the latter's group in the Love Live contest.
  • Legendary in the Sequel: As of Sunshine they are considered a legendary school idol group alongside µ's.
  • Older Than They Look: It's easy to miss due to their comparison to the µ's second years (see Foil above) but official profiles list all of them as third years.
  • Privileged Rival: Subverted. While UTX is an affluent school with facilities that are not found in Otonokizaka Academy, this does not give A-RISE a real advantage over µ's. They became one of the country's most popular idol groups simply by being dedicated to what they do.
  • The Rival: To µ's, even specifically stating that they are the group that they have been keeping an eye on the most.
  • Zettai Ryouiki: In both of their concert outfits.

    Tsubasa Kira
Voiced by: Megu Sakuragawa (Japanese), Cassandra Lee Morris (English)

The leader and center of A-RISE.

  • Character Tic: Possibly. During A-RISE's performance in season 2 episode 3 she winks in practically every close-up shot of her. However this doesn't seem to happen much anywhere else.
  • Enemy Mine: Seems to have this attitude towards µ's and Honoka (in a friendly way). Especially after µ's beats A-RISE in the preliminaries.
  • Foil: Seems to be shaping up to be one to Honoka, as a fellow leader and direct rival, but much calmer and knowledgable about being an idol.
  • Genki Girl: Played with in contrast with Honoka. She's somewhat excitable (grabbing Honoka and dragging her off without an explanation when they first meet, being very enthusiastic about being an idol), but is more rational about it and seems to keep her excitement under control.
  • Graceful Loser: Fully admits her loss in the preliminaries, even mentioning that she knew A-RISE had lost during µ's' performance.
  • Heroic BSoD: During her conversation with Honoka in episode 10, she states that while A-RISE has taken their loss in the preliminaries well, she herself cannot fully understand why they lost to µ's'. She says like µ's', A-RISE has put their best effort in their performance and they also have the team chemistry and audience appeal that µ's' has, so why they lost was not a question of effort or talent. She seemed to have found a satisfactory answer to her question after seeing µ's' slogan at the end of the episode.
  • Hypocritical Humor: Almost definitely unintentional, but it's a little amusing how Tsubasa tells Nico that every group needs a little imp when she's noticeably shorter than Erena and Anju herself. In the Japanese version, however, she calls Nico a "小悪魔 (Koakuma)" meaning "little devil" and referring to her devilishly cute, alluring charm.
  • The Leader: Of A-RISE.
  • Nice Hat: In both of her concert outfits.
  • She's Got Legs: Her outfit she wears in season 2 episode 3 shows them. In this gif she wears the outfit and the camera is zoomed in on her hips/thighs.
  • The Smart Girl: Seems to be pretty calculating, if not the most Genre Savvy of her group, as well as incredibly charismatic.
  • Two First Names: "Tsubasa" and "Kira" are usually used as first names.
  • Tsurime Eyes: Which highlight her very competitive nature.

    Erena Toudou
Voiced by: Maho Matsunaga (Japanese), Erika Harlacher (English)

The tallest and more mature-looking member of the group.

    Anju Yuuki
Voiced by: Ayuru Ohashi (Japanese), Corina Boettger (English)

The third member of the group.

  • Character Tic: She fiddles with her hair frequently. The majority of the scenes she's in she does this. Its always on the same side too.
  • Hime Cut: Albeit sort of wavy.
  • The Ojou: Is described as being "princess-like" and is more soft-spoken than her other two group members.
  • Tareme Eyes: The only member of the group with them; they highlight her soft-spoken nature.

Others/Supporting Characters

    Hideko, Fumiko and Mika
Left to right: Fumiko, Mika, Hideko
Voiced by: Marie Miyake (Hideko), Nozomi Yamamoto (Fumiko), Sayuri Hara (Mika) (Japanese), Mela Lee (Hideko), Natalie Hoover (Fumiko), Ryan Bartley (Mika) (English)

Three of Honoka's classmates who appear throughout the anime to help µ's in any way they can.

  • Big Damn Heroes: They call out the entire student body to shovel a path in the snow for Honoka, Umi and Kotori to get to the final Love Live preliminaries on time.
  • Crazy-Prepared: They were carrying the costumes for "Bokura wa Ima no Naka de" in case µ's needed to do an encore at Love Live.
  • 11th-Hour Ranger: After showing no interest in actually joining in for the entire series, they take part in the school idol dance at the end of the movie.
  • Numerical Theme Naming: Their names contain the alternate Japanese readings for 1(Hideko)-2(Fumiko)-3(Mika).
  • Those Three Girls: The trio are in the background, helping out with everything from the camera work in µ's' first performance to student council work to more pressing concerns, and also look after Honoka when she's feeling depressed. However, they always appear together and their names are barely even mentioned.

    Director Minami
Voiced by: Noriko Hidaka (Japanese), Karen Strassman (English)

The mother of Kotori and director of the Otonokizaka Academy.

  • Good Parents: She's an understanding mother to Kotori through and through, giving her daughter time to think about her study-abroad opportunity instead of just forcing her to do it. She doesn't even seem to express any issue with Kotori deciding to stay in Japan with her friends at the last minute.
  • Hime Cut: Her bangs.
  • Mum Looks Like a Sister: She looks like she's in her mid-late 20's, or very early 30's, and could probably be mistaken for Kotori's older sister.
  • Reasonable Authority Figure: By far the biggest one in the franchise. She lets µ's perform on the stage and have her own idol group despite Eli's attempts, lets them perform on the opening campus as long as they pass their final exams, and is pretty calm when she discovers the girls of µ's dress up like rockers, despite the scandal they cause.

    Honoka's Mother
Voiced by: Masumi Asano (Japanese), Julie Ann Taylor (English)

Honoka's mom, who works in a wagashi shop which is also her home.

  • Genki Girl: Just like her daughter. Downplayed, however, as she's only this when she goes to her daughter's concerts.

    Honoka's Father
Honoka's father, who works in a sweets shop along with her wife.
  • Depending on the Writer: In the Anime, He is shown to support her daughter's actions as a School Idol. In the novels, he is shown to be angered to Honoka's decision for becoming a school idol.
  • The Faceless: His face is always offscreen or hidden.
  • Fantasy-Forbidding Father: In School Idol Diary, Honoka reveals that her father was pissed off to Honoka's actions on being a School Idol.
  • Manly Tears: Lets out a few during his daughter's performance at the Akiba dome in the second-to-last episode.
  • The Voiceless: In the anime, he doesn't speak much. But in School Idol Diary, he does speak, albeit mentioned by Honoka.

    Yukiho Kōsaka
Voiced by: Nao Touyama (Japanese), Christine Marie Cabanos (English)

Honoka's younger sister.

  • A-Cup Angst: When Hanayo accidentally visits Honoka's home and her family's sweet shop, Hanayo sees her in her bathing towel ranting in the mirror to have bigger boobs.
  • Annoying Younger Sibling: Both played straight and inverted. Honoka finds her bossy and snarky attitude annoying, but Honoka also tends to annoy her with her thoughts and antics.
  • Deadpan Snarker: To Honoka, at times. Not so much as the anime progresses, though.
  • Family Theme Naming: Shares the "穂" (ho) character with her sister, notable in that the sweet shop her family manages is called "Homura", phonetically mirroring this.
  • Fangirl: Of A-RISE. She later starts taking a liking to µ's after their hard work, though.
  • Tomboy and Girly Girl: The Tomboy to Arisa's Girly Girl. She is rough and direct while Arisa is soft-spoken and dainty.
  • Who Wears Short Shorts?: When wearing casual clothing.

    Alisa Ayase
Voiced by: Ayane Sakura (Japanese), Brianna Knickerbocker (English)

Eli's younger sister.

  • Ascended Fangirl: A huge fan of µ's (especially Umi), who aims to join as soon as she gets into high school. Later subverted though, since she and Yukiho decide that it would better for them to form their own group, rather than to join µ's.
  • But Not Too Foreign: She's 1/4 Russian, like her sister.
  • Fangirl: She loves µ's. Eli wasn't too happy about this at first.
  • Fish out of Water: She grew up in Russia, so she has all kinds of wrong ideas about Japanese food and drinks.
  • Nice Girl: Compared to her sister (at first), she's a cheerful girl that loves µ's.
  • Phenotype Stereotype: Blond with light blue eyes.
  • Retcon: Eli had two younger brothers in earlier source materials. In the anime, she fills in for them.
  • Spell My Name with an "S": Official subs use Arisa, School Idol Festival uses Alisa.
  • Tomboy and Girly Girl: The Girly Girl to Yukiho's Tomboy. She's soft-spoken and dainty while Yukiho is rough and direct.

    Cocoro, Cocoa, and Cotaro Yazawa
Left to right: Cotaro, Cocoro and Cocoa in the anime.
Voiced by: Sora Tokui (all) (Japanese), Stephanie Sheh (Cocoro), Janice Kawaye (credited as Janice Roman Roku) (Cocoa), Julie Ann Taylor (Cotaro) (English)

Nico's siblings. Cocoro and Cocoa originally debuted in Nico's School Idol Diary novel as a pair of twins. In the anime adaption, however, Nico also has a younger brother, Cotaro.

  • Adaptation Dye-Job: Cocoa originally had dark hair just like her siblings in the novel, but it was lightened a bit in the anime.
  • Alliterative Family: They all share the "Ko/Co" at the beginning of their names. Nico is the only one to break this theme, but instead has it at the end of her name.
  • Alternate Continuity: Cororo and Cocoa are originally twins and only about 5 years old in the novel.
  • Ambiguous Disorder: Cotaro has a tendency to stare blankly into the distance, coupled with a tendency to speak in a slow and unemotional drawl.
  • Big Sister Worship: All three firmly believe that Nico is a "super idol".
  • Call-Back: In the novel, Cocoa's twintails are more similar to Nico's twintails in her earlier design.
  • Canon Foreigner: From all of the Yazawa siblings, Cotaro is the only brother seen in the Anime.
  • Children Are Innocent: Nico essentially lied to her siblings about being a "super idol", as the other girls find out in episode 4 of season 2. However, after Hanayo explains they're Not So Different due to her also dreaming of becoming an idol, the girls realize Nico was just trying to hide her bitterness and frustrations from her siblings. So they come up with a plan to help her gracefully step down without having to reveal the actual truth to them so as to avoid causing strife and disillusionment in her household.
  • Girlish Pigtails: Cocoa has low twintails in the novel, but in the anime, both Cocoro and Cocoa have one side ponytail on opposite sides of their heads.
  • Identical Twin ID Tag: In the novel, Cocoa has twintails just like Nico while Cocoro has one ponytail.
  • Idiot Hair: Cotaro has one.
  • The One Guy: Cotaro is the only (human) male character in the series shown on-screen. And he's only in the anime on top of being a Token Mini-Moe. Although Eli has two younger brothers instead of a sister in earlier versions.
  • Outnumbered Sibling: Cotaro is the only boy in the Yazawa family.
  • Strong Family Resemblance: They all look a lot like Nico. Hanayo even mistakes Cocoro (a grade schooler) for her older sister at first. Even more so in the novel where both are twins and represented both early and current design of their big sisters.
  • Spell My Name with an "S":
    • Or, rather, a C. Cocoro, not Kokoro. Cotaro, not Kotaro. Cocoa, not Kokoa. This is according to official subs.
    • However, if we go by Theme Naming, Kokoro means 'heart', while Kokoa means 'love heart' which also fit with Nico's character theme. While Kotaro literally just means "first son."
  • Talking to Herself: All three, alongside Nico, share the same voice actress in the original version, Sora Tokui.
  • Token Mini-Moe: They're small compared to already-small Nico.
  • Tomboy and Girly Girl: Cocoa and Cocoro respectively in anime.
  • Verbal Tic:
    • In the novel, the twins will sometimes end their sentence with "Nico!". Their sister has taught them well.
    • Cotaro has a tendency to drag out his words with a long, dopey unemotional drawl, such as "Gakooouuuu" ("Schooooll"), "Deeekiiitaaa" ("Fiiiniissshed") and of course the ever infamously hilarious "Aaah... Baaack Daaanceeer."

    Nico's Mother
Voiced by: Kotono Mitsuishi (Japanese), ??? (English)

Nico's mother, who appears in the last episode.

    Nico's Father

Nico's father, which appears in the School Idol Diary novels.

A pair of alpacas kept at Otonokizaka High School.
  • Dude Looks Like a Lady: The alpaca with fluffy white fur is actually male.
  • Joke Character: In School Idol Festival, you could get them on April Fools' Day 2015 as cards, though they can't actually be put in teams. Their only purpose is to be used to boost other members' EXP in Practice. On April 1st, 2016 the chimes used when tapping a note was replaced by alpaca sounds.
  • Lady Looks Like a Dude: The alpaca with rough brown fur is actually female, as confirmed when it's revealed to be pregnant in season 2.
  • More Deadly Than the Male: The male alpaca is very amicable, but gods help you if you anger the female one, as Eli and a few other girls have learned the hard way.
  • Nice Guy: The male alpaca is very easy to get along with.
  • Perpetual Smiler: The male alpaca is always smiling.

    Maki's Mother
Voiced by: Kikuko Inoue (Japanese), ??? (English)

Maki's mother.

  • Eyeless Face: Along with her husband in the original manga adaptation of School Idol Project. The anime reveals her true appearance, though.
  • Strong Family Resemblance: She resembles her daughter in terms of appearance.

    Maki's Father
click here  to see his appearance in the School Idol Project manga
Maki's father, who is also a doctor on the Nishikino Infirmary.
  • Adaptation Dye-Job: In the original School Idol Project manga, he possesses a darker hair color. In the manga adaptation of School Idol Diary, he possesses a lighter hair color.
  • Berserk Button: As mentioned by Maki in her chapter in the School Idol Diary novels: Her father went angry when he found out that her daughter became a school idol. Even Maki witnessed his outraged expression being similar with a demon trembling with rage.
  • Eyeless Face: Along with his wife in the original manga adaptation of School Idol Project.
  • Fantasy-Forbidding Father: Like Honoka's father in the School Idol Diary novel, Maki's father is pretty much against Maki for becoming a school idol. In his case, he only wants Maki to focus on her studies & higher exam scores.
  • The Medic: Given that he's the head of the infirmary.
  • Opaque Nerd Glasses: Usually seen in his physical appearance in the School Idol Diary manga, but close-ups of him sees his eye.

    Rin's Mother

Rin's Mother, who made a physical appearance in The School Idol Movie.

    Hanayo's Mother

Hanayo's mother, who made a physical appearance in The School Idol Movie.


    Female Singer
Voiced by: Minami Takayama (Japanese), Amanda C Miller (English)

The Female Singer which Honoka encounters in the streets of New York.

  • Ambiguously Human: She was able to perform in front of the bypasser's eyes, but as she stops to where Honoka's friends are, they were unable to see her.
  • Street Performer: She sings at the streets of New York.

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