The company for a work sells costumes or accessories based on their work, so that fans (usually younger kids) can dress up like their favorite characters. Obviously, this includes those annual assortments of official Halloween costumes based on the year's current movie blockbusters and whatnot, but some of these items are produced and available year-round.
Actual Cosplayers almost never get involved with this stuff, unless either companies offered tailoring services, perhaps, or it's to take apart and reconstruct with more expensive material and more accuracy.
This can also overlap with Defictionalization (if gear is made based on a Show Within a Show or in the case of working examples of said gear), Sexy Whatever Outfit.
- You could buy the Official Progressive Flo Halloween Costume on Amazon.com... or you could just download the PDFs from the official website and work from there.
- Official Naruto headbands are all the rage amongst fans. Some fans wear them on a daily basis, even when not cosplaying. Some will even wear five or six at a time- one or two on the head, plus some wrapped on the arms and legs, or decorating backpacks. Think Too Many Belts: The Headband Edition.
- Also, "unofficial" headbands with all manner of symbols in place of the usual hidden village emblems.
- Akatsuki rings, robes, hats, and such are all also available.
- Minato and Naruto's Hokage cloaks are also sold in Japan and China.
- At Spirit Halloween stores, you can get several cosplay gear based on the series. Of course there's the usual headbands and Akatsuki cloaks, but they also have kunai,shuriken, Obito's mask and even Zabuza's sword.
- There's also Hellsing gloves.
- Fullmetal Alchemist has a few licensed objects too that are used by cosplayers, including the official pocket-watch, gloves, and a pendant.
- Non-kid targeted full costume version: Magical Girl Lyrical Nanoha has Official Barrier Jacket Imitations. This either says something about the size of its Periphery Demographic, or it says something about the obsessiveness of its main demographic.
- Those were made by this site which has costumes for a lot of anime.
- If there's a significant piece of jewelry worn by an anime character, expect it to be sold as merchandise. This goes from Misato's cross pendant to Griffith's crimson behelit (both open and closed eye versions).
- In the height of its popularity, Sailor Moon sewing patterns were even available in the US. Apart from that, transformation brooches, pens, earrings and the bracelets/watches from Pretty Guardian Sailor Moon were also sold, at least in Japan.
- The latter is common for Tokusatsu (see below in Live Action) and other Magical Girl series.
- Transformers: Super-God Masterforce had Masterbraces, in both Headmaster Junior and Godmaster forms.
- Tokyo Mew Mew had official costumes and cosplay kits. Each kit came with a headband (animal ears or hair buns for Minto), a choker, and a tail (wings for Minto and a ponytail for Retasu).
- Yu-Gi-Oh!: Considering their weight and the lack of card sleeves, this is mostly what replica Duel Disks are used for.
- Death Note:
- Misa's jewelry is sold pretty much anywhere they have manga/anime merchandise.
- And Ryuk's earring too.
- Tengen Toppa Gurren Lagann merchandise is complete with shirts based on Kamina's tattoos. Sadly, no Triangle Shades.
- Bleach fans can get their own version of Urahara's trademark green-striped bucket hat.
- Not to mention the shikai of every major character (And a few of the bankai). And you can get all three versions of Ichigo's Hollow mask.
- Haruhi Suzumiya SOS Brigade Leader armbands are sold.
- The Japanese company ACOS has created a LOT of officially licensed cosplay outfits for various anime, although they tend to be ridiculously expensive. Some examples:
- Inazuma Eleven: Outfield and goalkeeper uniforms for both Raimon Soccer Club and Inazuma Japan, the Teikoku outfield uniform, and the Raimon Junior High boys' uniform.
- Umineko: When They Cry: Outfits for Shannon and Maria Ushiromiya.
- Neon Genesis Evangelion: NERV uniform (both men's and women's), outfits for Shinji, Kaoru, Mari, and Misato.
- Reborn! (2004): Present and 10-years-later outfits for Xanxus and Squalo and the Kokuyo Junior High boys' and girls' uniforms.
- Gundam: Red and white ZAFT men's uniforms and four different Celestial Being uniforms (Lockon, Tieria, Allelujah, and Setsuna).
- The school uniforms from Lucky Star and Haruhi Suzumiya.
- One Piece: Outfits for Luffy, Nami, Zoro, Sanji, Robin, Shanks, Ace, Trafalgar, and Chopper.
- Pokémon. Ash Ketchum hats from every generation are available.
- Pretty Cure releases child-sized costumes of its' heroines annually. It's gotten to the point where Bandai also makes T-shirts, pajamas, one-piece dresses, swimsuits and even aprons in the likenesses of the Cures.
- Judge Dredd: Dredd's helmet has been available for some time; his badge is a more recent addition.
- There have been numerous roleplay toys released featuring the iconic items of characters from the Marvel Universe, though there comes the penchant for added "toyetic" features to make it playable for kids. For instance, remember the last time Captain America had a shield that shot out foam discs?
- If you like any of the jewelry or weapons used in the Lord of the Rings movies, that is all available for purchase as well. Not just as cheap knockoffs, either, but as fairly expensive custom items. One of the most popular is probably the Evenstar pendant...as well as the Ring, of course.
- Replica Indiana Jones hats range in quality from cheap costume pieces to legitimately finely made hats. It's also possible to find replicas of the specific designs of the jackets of each movie.
- Most Star Wars characters have Official Cosplay Gear of varying quality. Take, for instance, Darth Vader helmets, which range from the $30 Darth Vader Voice Changer toy to the $200 Supreme Edition helmet. And let's not even start on lightsabers...
- Many film adaptations of Comic Books often include costumes for when Halloween arrives. Again, the quality ranges from very cheap to actually kind of nice.
- Harry Potter: School uniforms for all Hogwarts houses are available, as are wands, time turners, the Deathly Hallows necklaces, and so on. The Wizarding World of Harry Potter areas at the Universal Studios parks offer a ton of merchandise, such as house robes and replica props (including most of the main characters' wands). There's even the Invisibility Cloak, which becomes "invisible" on one's phone via an Augmented Reality app.
- The films of the Marvel Cinematic Universe have this in spades. Hasbro has made toys of Iron Man and War Machine's repulsor gloves and helmets, Captain America's shield, Thor's hammer, Spider-Man's web-shooters, Black Panther's claws, Star-Lord's helmet and blasters, Black Widow's bracelets and batons, Hawkeye's bow, and even the Hulk's fists. And that's not even counting the more high end stuff aimed at adults...
- Turning Red: Disney has made a Mei panda costume for kids along with a Defictionalized version of the panda hat and "Fur Baby" shirt (the latter as part of a pajama set for women) Mei and her friends sell in the movie.
- The Discworld Emporium sells official Guild of Assassins scarves, Tiffany's chalk horse pendant, Death's omega cloak-pin, and CMOT Dibbler aprons. PJSM Prints (Paul Kidby) sells UU scarves, and assorted lapel pins inclding the City Watch badge, the Black Ribbon, the UU Alumnus badge, various Guild crests, and the Borogravian Tenth Foot badge.
- The Plaza Hotel of New York collaborated with children's fashion designer Rachel Riley in 2015 to celebrate the 60th anniversary of the Eloise book series, with costumes inspired by books including this iconic blouse and suspender skirt set worn by the title character. And prepare to fork over a hundred dollars on just one dress.
- Prior to Rachel Riley, similarly-themed clothing for girls based on the character were sold in the 1950s at Neiman Marcus and other upscale stores.
- Disney has been doing this since Davy Crockett aired and there was a demand for coonskin caps. This caught Disney off-guard and they lost much of the market share to independent cap manufacturers. Disney would not repeat the mistake either with the next big merchandising craze (Zorro) or ever since.
- Power Rangers:
- The show uses the toy versions of their Super Sentai counterparts' Transformation Trinkets as their morphers... and also release it as official merchandise. Later seasons would release different toys for the US market, usually smaller and with fewer features but at a fraction of the cost to produce or buy. The original Morpher and Blade Blaster came in a two pack that was around 80 US dollars in 1993 (or $133 adjusted); Starting with Samurai, the Morphers generally cost about 15 to 20 with the Sixth Ranger Morphers costing around 10 with even fewer features.
- More recently, Bandai's Japanese web store has been offering child and adult-sized versions of the clothes worn by Super Sentai and Kamen Rider characters, such as the Amanogawa High School uniforms or Captain Marvelous's jacket and jewelry. They're also pricey as hell.
- There are also costumes that can be custom-ordered of Super Sentai and Power Rangers heroes suits, of both the costumes and the helmets. The amount of work put into these can be astonishing. More recently, Bandai has been officially licensing costumes in show-accurate Morph Suit, muscle-padded Halloween-type, and designer clothing flavors.
- In general, most Tokusatsu series are Merchandise-Driven, and some of the most popular toys are the DX transformation trinkets, weapons, and other props that each character wears. It's one of the reason more recent Super Sentai and Kamen Rider series are so gimmicky, with collectible transformation trinket items for you to buy and collect. And of course, they're required Official Cosplay Gear.
- Bandai of America released a Mighty Morphin' Red Ranger helmet in 2016, made using 3D scans of the original to produce molds. It's available through Toys-R-Us and Amazon, and if successful will open up the possibility for more.
- New series Doctor Who has produced an official toy version of the Doctor's sonic screwdriver; albeit slightly larger than the real thing to fit the batteries and sound chip. A later television remote control version is 1:1 the scale of the prop, being scanned from David Tennant's personal prop.
- There's also an officially licensed replica of the Tenth Doctor's coat for sale. It's a tad more expensive though. This is also true with the Eleventh Doctor's jacket and Captain Jack Harkness' coat as well. They sell for the same price.
- Several more Sonic Screwdriver toys have been released, including River Song's, the 3rd, 4th, and 11th Doctors', and flashlight versions of the newer ones. There's also Jack's Vortex Manipulator, the Chameleon Arch fob watch, and River's journal. Most are available on ThinkGeek.
- Way back in the William Hartnell era, official Dalek costumes were a hugely popular toy in the mid-sixties - a Dalek dome hat made out of moulded plastic, and a thin, printed plastic cape for the body. These go for an absolute fortune for collectors. One appears being worn by William Hartnell's granddaughter in An Adventure in Space and Time. note
- The Fourth Doctor's scarf was a great example - the BBC produced child-size replicas in the 70s based on the special shortened scarf worn by the Fourth Doctor when filming stunts. The BBC would even send free knitting patterns to viewers who wrote to a special address - the one in the 1980s even included the Fifth Doctor cricket vest pattern that future Tenth Doctor David Tennant's mother made for him. The success of this caused the producer of 1980s Doctor Who to make some questionable Merchandise-Driven costuming edicts, such as imposing Limited Wardrobe and ordering the costume designer to make a special shirt for the Fourth Doctor that could be marketed specifically as his shirt. Some more official scarves have been produced recently, though with some small inaccuracies (one colour is missing on some of them, and the stitch used and yarn gauge is wrong) - nevertheless, it's one of these replicas that shows up around the neck of a character in "The Day of the Doctor" as a Continuity Nod.
- Coats and jackets based on those worn by Eleven, Twelve and Thirteen have also been produced, along with replicas of Seven's jumper and umbrella, and Five's celery.
- Officially-licensed Firefly merchandise includes Jayne's Blue Sun T-shirt, Jayne's yellow-orange-red knit laplander hat, and a replica browncoat brown coat.
- My Chemical Romance Used to sell jackets for all four of the killjoys, and their masks and guns would come with the boxsets.
- Poets of the Fall Invoked this with the Hopecatcher, the steel feather pendant Amulet of Concentrated Awesome shown in the video for "Choice Millionaire." Co-designed by Poets and the video's sponsor, Finnish jeweler Kultajousi, the original was given away in a contest, while copies are sold at Kultajousi and the Poets webshop.
- Mexican wrestling has long had "Fan Support" masks as a staple of their merchandising, which one buys and wears to shows to support their favorite Masked Luchadores. This trend has hopped north of the border as well, with WWE marketing masks for Rey Mysterio, and Rey himself encourages it by personally walking over and meeting anybody who is wearing his mask and sitting either along the entranceway or in the front row during his entrance.
- The WWE and Figures Inc. once offered both plastic and leather replicas of Kane's Mask, some of which came with glued on hair.
- Another merchandise aspect would be toy title belts, available in any toy aisle. (And, for the really REALLY dedicated and rich fans, actual title belts, available from dedicated leatherworkers as custom jobs and in qualities from 'presentation' to 'build a promotion around winning it'.)
- Averted among theatre fans in general. Most dedicated theatre cosplayers wear homemade costumes, and probably would even if official costumes were available for purchase.
- The online shop for Dear Evan Hansen includes a polo shirt based on the one worn by the title character.
- As seen in the pic, Barbie gear has been sold for years, with that particular set released in 1964.
- Since the mid-90's they've marketed three-foot-tall "My Size" Barbie dolls, so that little girls could take the dress off the Barbie and wear it themselves.
- American Girl catalogs are filled with examples. From about the late 80s until the 2000's, the Historical Character clothing was available in girls' sizes. Many of the modern outfits come in girls' versions. The baby dolls have matching outfits for the girls. And the whole concept? Is called "Dress Like Your Doll". They're not even trying to be subtle.
- A couple of child-sized BIONICLE costumes have been released, including Vakama Hordika and Nuparu Inika.
- Disney isn't always first to the party, but when it gets there it gets there in a big way. A Disney executive went to a "Disney On Ice" show in the late 90s and saw how many little girls arrived in home-made and pieced-together versions of their favorite princess' outfit. He promptly launched the successful Disney Princess franchise.
- Official merchandise for The Shadow indicates that this trope dates to at least 1941. The toys also come with Values Dissonance as they include a hat, cape, and gun holster set.
- Final Fantasy - Every character in any of the games that wears jewelry? That jewelry is available for purchase and wear, though, made of less expensive metals.
- According to the site, Yuna's necklace is literally made out of "metal." They can't even tell us what KIND of metal!
- You can buy Squall's coat and pants.
- In the PS1 release of Lunar 2: Eternal Blue, Lucia's pendant was boxed in with the many other Feelies of the English relese.
- Among the very large Merch line of the Tokimeki Memorial series, can be found for sale all variations (winter/summer, male/female) of the Sailor Fuku of every single game of the series, be it either standard branch or Girl's Side branch.
- Assassin's Creed - Through Ubiworkshop, you can buy Desmond's shirt from Brotherhood, and a number of shirts and hoodies for anyone who wants to pretend they work at Abstergo. Desmond's hoodie is on the way, too.
- Museum Replicas produces some beautiful leather, fabric, and metal reproductions of Altair and Ezio's costumes and gear; if that's too rich for you, you can always grab NECA's plastic reproduction of Ezio's hidden blade.
- Ubiworkshop also offered Aidan's ballcap, scarf and coat from Watch_Dogs. The coat was genuine leather and priced at $2000.
- Persona 3 has S.E.E.S. armbands.
- Persona 4 has official TV World glasses which unfortunately won't actually allow you to see through thick fog.
- Also Persona 4: Arena Ultimax and the first run of Persona Q: Shadow of the Labyrinth both came with a set of Persona accurate tarot cards,so you can pretend you have the power of the wildcard and are forming your own bonds of power.
- Inverted for Mass Effect - BioWare has been selling N7 hoodies through their online store, which then became a casual outfit for Shepard to wear in the collector's edition of the third game.
- There are licensed coats the main character in Deus Ex: Human Revolution wears.
- Cospa Replica Costumes exist for Kyoko Kirigiri and Kiyotaka Ishimaru from Danganronpa: Trigger Happy Havoc, and Chiaki Nanami and Nagito Komaeda from Danganronpa 2: Goodbye Despair.
- For fans of Yume Nikki, Fangamer have made a replica of Madotsuki's sweater here.
- Homestuck: What Pumpkin sells an array of the iconic shirts worn by the main characters, including their original shirts, later variants, and the God Tier shirts and hoodies. Not all of them are absolutely consistent for cosplay purposes; all of the God Tier shirts are short-sleeved, whereas in-comic only half of the characters have short-sleeved God Tier shirts. The official store also sells Neophyte Redglare's necklace and the necklace Sburb players wear that is supposed to summon their kernelsprites. And now they're starting to sell plush troll horns too.
- The Real Ghostbusters had this with Kenner's role-play equipment. Kids could own their very own Proton Pack, Ghost Trap, and other ghostbusting ephemera. There were at least two mail-in premiums for miniature flightsuits, too—the first bore the regular No-Ghost logo; the second was a Ghostbusters II tie-in.
- The Disney Store and Disney Theme Parks sell child-sized costumes of the popular animated characters, such as the Disney Princesses, Peter Pan, etc., year-round (with a bump in stock near Halloween). Simplicity carries the official sewing patterns.
- Gravity Falls: Gravity Falls: Journal 3 makes a great prop for people cosplaying the characters. There’s also various items from the show sold online, especially Dipper’s pine tree hat.
- Ben 10: Ben's jacket from Alien Force and Ultimate Alien is sold on Amazon, and wearable replica versions of the Omnitrix are also sold online and at some stores.
- Underoos. In fact, the t-shirts of those are sold to adults (and even have the "cracked paint" look).
- Masks (including those masks that change your voice), toy weapons, and other gear, have been sold for action shows so fans could pretend to be their favorite characters.
- Abbyshot Clothiers has been doing this for several years across a variety of categories. Most famous for making a wide selection of insanely expensive Matrix replica trenchcoats, they have clothing from Final Fantasy, Fullmetal Alchemist, Jay & Silent Bob, Mad Max, Firefly, and so on. Most recently, they became the official licensed supplier of replica Tenth Doctor wool blend overcoats.
Examples within fiction
- At least one Spider-Man continuity has had someone start marketing copies of Peter's outfit, which he ends up buying because they're of better quality than the original.
- There's also the off-brand green and magenta "Spider-Hero" costume worn by one of the Mighty Avengers when he needs to create a heroic identity in a hurry.
- The Avengers are public figures in the Marvel Cinematic Universe, so there is some merchandise based on them out there:
- In Iron Man 2, a kid wearing an Iron Man mask and toy repulsor gets mistaken for the real thing by a Hammer drone. Thankfully, the real Iron Man shows up to blast it before it can open fire.
- And that kid's name? Peter Parker No, really.
- A kid wearing oversized Hulk Hands can be seen in one of the news feeds at the end of The Avengers (2012).
- A gang of thieves wear Avengers masks during a robbery in Spider-Man: Homecoming. Though since the masks are based on their Silver Age comics and not how they look in the MCU, they're probably UNoffical Cosplay Gear in-universe.
- In Iron Man 2, a kid wearing an Iron Man mask and toy repulsor gets mistaken for the real thing by a Hammer drone. Thankfully, the real Iron Man shows up to blast it before it can open fire.
- In Spider-Man: Into the Spider-Verse, Miles is one of hundreds of people who buy Spider-Man costumes after his universe's Peter Parker dies. He uses that as his costume until he goes to May's house and gets a real suit.
- In How to Be a Superhero, a list of really bad merchandising decisions made by superheroes includes the Human Inferno Dressing Up Kit (one Human Inferno costume, one bottle of kerosene, one box of matches).
- In the Australian sci-fi miniseries The Girl from Tomorrow, one of the the kids has an official voice-changing mask from his favourite sci-fi TV show. In the finale, they use it to bluff the villain that the Time Police have come for him.
- Two of the heroes of Hikonin Sentai Akibaranger wear Z-Cune Aoi costumes in one episode. Several characters wear various cosplay costumes throughout the series, with one character always being dressed in the civilian uniform of a Super Sentai character.
- As part of its cascade of Mythology Gags, Dragon Quest IX includes a wide selection of costumes based on most of the playable characters from all of the previous Dragon Quest games. Some of these sets include wigs, and at least one involves a full mask.
- Parodied in a Homestar Runner Halloween short, which peddles Homestars Running Halloween Customes & Broducts of questionable quality, which includes just this.
Strong Bad: Hmmm... crappy plastic Bubs mask... and a crappier plastic apron with a picture of Bubs on it.
Homestar: Mm-hmm! Just like Bubs all the time wears!
- Gets even weirder when the Marzipan "costume" consists of a purple string bikini with pictures of her ponytail and dress pattern printed on them, plus a devil tail and Cat Girl ears. In Marzipan's own words, it's "so offensive that it's not really offensive anymore." Even worse is the fact that somehow Coach Z thinks its meant to look like him.
- Daniel Dockery of Cracked did an article about this, using the official Suicide Squad costumes on sale at Hot Topic as an example and arguing that they could help popularize cosplay in the mainstream.
- On The Simpsons, Milhouse dresses as Radioactive Man for Halloween in a crappy plastic "official" costume:
Lisa: I don't think the real Radioactive Man wears a plastic smock with a picture of himself on it.
Milhouse: He would on Halloween!