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  • 3rd Rock from the Sun: The series began after the opening credits when a radio personality interviews two people who claim they saw aliens, one saying that she was abducted many times and they want her eggs to start their own alien race, the other said that he saw four aliens in a Rambler. Cut to Dick and his unit in a Rambler after they landed on Earth.
  • In the pilot of 24, the same slutty ditzy chick who banged a photographer on a cross-country flight suddenly puts on a pressure suit with a parachute, sets a bomb, and blows a hole into the plane before jumping out. Seconds later the bomb destroys the plane completely. That scene sums up the thriller, Anyone Can Die, Plot Twist nature of the show that will be 24.
  • The 100: The end of the first episode. The group of teenagers has escaped the hard life of the Ark and is goofing off and enjoying the beauties of Earth... until a spear suddenly goes soaring through the air and pins Jasper to a tree.
  • The first episode of The Afterparty plays like a typical murder mystery at first, until we get Indigo's Le Film Artistique-style testimony. This gives us our first taste of the show's main gimmick: every testimony will be given in the style of a different movie genre.
  • The first episode of All in the Family began with a disclaimer warning audiences that they were going to witness prejudice and crude language to demonstrate the stupidities and ridiculous logic of bigotry. Immediately after the disclaimer showed, a loud toilet flush was heard, and Archie Bunker descended the stairs buttoning his pants and carrying a newspaper. Television would never be the same.
  • The first episode of Andi Mack initially seems that it's another generic Disney Channel Kid Com. That is, until the reveal that Andi's big sister Beck is actually her mother, establishing that the series is going go into more mature topics than usually found on Disney Channel.
  • Early on in the pilot of The Black Donnellys, the oldest Donnelly, Jimmy, is about to get in a bar fight. His younger brother Tommy tries to calm him down, but Jimmy just leaps over the bar and bashes a guy with a glass. Immediately Tommy jumps in to help Jimmy out, and their other two brothers disengage from what they were doing — hitting on girls and playing pool — to help their older brothers out. It's a minute-long scene that establishes that this show is about how family comes first and to hell with anything else.
  • Black Mirror comes across as a fairly standard, if very cynical, techno-thriller anthology series once the Princess of the United Kingdom is kidnapped, until we get word from the kidnapper - who, as part of his demands, insists that the Prime Minister must have sex with a pig on live TV. It only gets more shockingly unexpected and narratively ruthless from there.
  • Breaking Bad:
    • The very first scene of the pilot episode has a mostly-naked Walter White careening through the desert in a beat-up RV, which he eventually crashes, just before attempting to commit suicide. If there's a more perfect metaphor for Walter's entire character arc, we don't know what it might be.
    • There's also Walter lecturing his students on the nature of chemistry, how it is about growth, decay and transformation. An utterly perfect beginning metaphor for the series and especially Walter White.
  • Buffy the Vampire Slayer: "Welcome to the Hellmouth" defines itself as a subversion of horror early on when we are shown two kids (a girl in a Catholic school uniform, and a biker boy) and are led to expect the girl to be the Monster of the Week's first victim. Then she turns into a vampire and kills the boy. Note that at the time, this was one of the first instances of this trick.
    • Angel: "City Of"'s moment was when he fails to chat up a girl who may be in trouble showing his "brooding, mysterious protector" schtick isn't gonna work. New show, new strategy.
  • Cobra Kai:
    • The series begins with a montage of the climactic All Valley Karate Tournament fight between Daniel and Johnny in The Karate Kid. However, when Daniel delivers the crane kick to Johnny's face, the camera POV and triumphant music changes to show Johnny face down on the mat in pain as the announcer declares Daniel the winner in an echo over more somber music. The scene then dissolves to the modern day as we see a middle aged Johnny waking up in his rundown apartment, showing the focus of the story is now on him.
    • A later scene of the first episode has Johnny beat up Miguel’s bullies after telling them to leave him alone and being provoked, but while it’s certainly in Johnny’s favor, he still takes hits through the struggle and it ends with him being arrested for assaulting minors. Thus establishing that while the show takes place in a far more realistic setting than the films, it’s still undoubtedly the same franchise with all its mastery of karate and strength.
  • The pilot of The Cosby Show featured a mostly-typical sitcom plot: Cliff and Clair are frazzled taking care of their kids, and Theo gets nothing but "D"s on his report card. At the end of the episode, Theo delivers a heartfelt speech about how he loves his parents not because they're successful in their fields, but because they're his mom and dad, and asks Cliff if he could extend that same compassion to him even if he doesn't get good grades. The audience applauds the speech, Cliff slowly rises...and loudly declares "That's the DUMBEST thing I've EVER heard in my LIFE!" He then proceeds to lay down the law: "You are going to try as hard as you can, and you're gonna do it because I said so. I am your FATHER. I brought you in this world—and I'll take you out." And finally, he assures Theo that he does truly love him, but he still expects him to do the best he can. In that single minute, audiences immediately knew that this wasn't going to be the touchy-feely show where the parents immediately forgave their children because "they loved them." Bill Cosby himself later admitted to invoking the trope by setting up the scene as a deliberate subversion of old sitcom tropes: he knew that if the audience responded positively to the "dumbest thing" line, then the show was going to succeed. He was right.
  • Daredevil (2015) has its first fight scene, which is far more brutal than we're used to from the Marvel Cinematic Universe, giving people a taste of just what they're in for with this one. For anyone who still didn't get it, the Cold-Blooded Torture scene and exhausting one-take fight scene in the next episode hammered it home. The first season as a whole essentially served as one to Marvel's Netflix line-up, emphasizing that these were much more adult in nature than their movies or network shows.
  • Dexter starts with the title character kidnapping a choir master, who's also a child rapist and murderer, and showing him the dead bodies of his victims shortly before killing him. It shows the internal monster in Dexter that loves to kill, while also showing a human side that refuses to kill children and only lets him kill worse murderers, setting the base for the Character Development that is the main point of the show.
  • Doctor Who:
    • The very first opening title sequence counts as one. No-one had ever seen anything like it before; no-one had ever heard anything like it before. As soon as it starts, you know you're about to fall out of the real world and into Wonderland.
    • The first fifteen-odd minutes of "An Unearthly Child" could have been a fairly straight-forward drama about a couple of teachers trying to help a troubled, slightly unusual student who apparently lives under the thumb of her sinister, hostile grandfather. Then those teachers, trying to find that student in a darkened junkyard over the objections of her grandfather, suddenly stumble into a police telephone box — only to discover that it's bigger on the inside than the outside and can travel through time...
    • The first story of Season 6, "The Dominators", begins with a little Plot Parallel that does some Foreshadowing for the eventual direction of the season. Instead of the Doctor, we follow an anarchic adventurer and traveller named Cully (a Rebellious Spirit at odds with his repressive but highly advanced Crystal Spires and Togas society — something that hadn't been revealed about the Doctor at this point) is piloting his craft to a holiday destination that he hopes will yield things to explore and terrifying scientific thrills. His gaggle of adorable, bantering teen companions test the radiation levels, tease him about his bad driving, step out onto the beach to find out where they are and are suddenly shot dead. Season 6 concludes with a Bolivian Army Ending.
    • The revival had Rose stumbling upon the Autons and then brought in the Doctor to rescue Rose while defining the show in one word: "Run!" And then he blows up the store Rose works at to get rid of the Autons.
  • The Eric Andre Show: The host running in screaming like a madman and razing his set as the opening is enough to sum up the show's madcap comedy in a nutshell.
  • The Event pilot was building its mysteries (Where's Leila? Who attacked the Buchanan family? etc., etc.) but there was no reason to believe that this wasn't a realistic show about a conspiracy. Cue the disappearing plane...
  • Firefly:
    • The first five minutes of "Serenity" are an Establishing Character Moment for Mal. The next five minutes serve as an Establishing Series Moment, showing the humour, excitement, and focus on character interaction the series has.
    • The climax of "The Train Job" (which was the first one aired) featured Mal and his crew being ambushed by mob enforcers for refusing to complete a job. They win, have the thugs tied up and offer them a truce. The chief mook spits on their terms and promises that they'll fight again. So Mal simply kicks the guy into a jet intake and moves on to the next guy. At that moment, audiences knew we were dealing with a different kind of show.
  • Game of Thrones: The opening and closing scenes of the first episode are both examples. In the prologue, the three characters we're initially following are brutally attacked, showcasing the Anyone Can Die nature of the show. The closing scene has Bran, the precocious child of the protagonist, witnessing the Queen having an incestuous affair and promptly getting thrown out of a tower for it, reinforcing the show's darker aspects and the fact that no one is safe.
    • Also, Waymar Royce's death shows the differing tone of the adaptation: in the books, it's the Dying Moment of Awesome of a hitherto unlikeable character. In the series, it's a Jump Scare.
  • Of the Shocking Moments variety, the pilot of Heroes, particularly the scene wherein Claire is seen being videotaped throwing herself off a crane and hitting the ground with a splat. She gets up and promptly pops all her broken bones back into place. She then looks directly into the camera and says evenly, "My name is Claire Bennett, and that was attempt number 6." In fact the scene was so iconic, that when her friend who was videotaping gets Mindwiped, it's used as a callback. It's also repeated in the last scene of the series.
  • How I Met Your Mother's moment is either the first ten seconds, which establishes that the show is a story Ted is telling his children in the future, or the last ten seconds, which reveals that Ted and Robin's relationship is destined to fall apart, instead of being another Ross/Rachel mess.
  • Kamen Rider has a lot of these:
    • Kamen Rider: The series and the franchise began when an ordinary biker was injured and captured by his mysterious captors and was then converted into a cyborg before he escapes and begins to fight against his captors setting up the iconic series.
    • Kamen Rider Amazon: Begins in the Amazon jungle where the Inca chief in his last breath proceeds a mystical operation of a feral man and tells him to go to Japan, The rest of the opening credits has the feral man escaping from the monstrous enemy and then swam to Japan where he transforms into Kamen Rider Amazon and violently attacks the Monster of the Week giving the viewers an expression that this series is more violent then the other Showa Rider series.
    • Kamen Rider BLACK: The series starts off like a horror film where Kotaro Minami is trying to escape from a group of hooded like figures until he is caught but then strangely transforms into Kamen Rider Black and fights them back setting off the series.
    • Kamen Rider Kuuga: The revival of the franchise began with the original Kuuga fighting against the group of Grongi before he seals himself then later in the episode Yusuke transforms into Kuuga after a belt merge with him, Even the title of the first episode says ‘Revival’.
    • Kamen Rider Wizard: The series begins with the protagonist Haruto senses danger and went out in action as kamen Rider Wizard.
  • Kevin Can F**k Himself opens with a scene of a loutish husband, his long-suffering wife, and his wacky friends, all shot in the brightly lit multi-cam style that typifies sitcoms. Then the wife leaves the room and the aesthetic immediately switches to a dimly lit single-cam style more reminiscent of a drama, indicating that she is thoroughly miserable in the relationship.
  • Life On Mars has a pretty obvious one in the first episode. It starts as as a normal police procedural, until one of the officers is captured by the supposed killer. When her DCI boyfriend is mourning her in the middle of the road, he gets out of the car, is run over, and well... wakes up in 1973, not knowing if he's mad, in a coma, or back in time.
    • Ashes to Ashes (2008) starts off with Alex Drake going to work, getting shot in the face and waking up in 1981. She's also aware that she's in a coma (in the future/present) and getting stalked by the clown from Bowie's music video Ashes To Ashes from his album Scary Monsters (And Super Creeps).
  • Lost started with the main characters stranded on a deserted island, and seemed to be about the survival of these people. Then we hear a mechanical roar at night. And later a fucking polar bear shows up. Perfectly summed up by Charlie's iconic line:
    Charlie: Guys... where are we?
  • Malcolm in the Middle starts off with Malcolm explaining his family situation to the camera and finishes by saying "You want to know the best thing about childhood? At some point, it stops." perfectly encapsulating the cynical tone of the show.
  • The opening scenes of the pilot episode of Miami Vice feature the lead characters "in their native environment" so to speak. In New York, Tubbs heads into a nightclub with the intent to assassinate a Colombian guy, but is nearly killed in the process. After the credits roll, we see Crockett his partner making small talk about home life before they head off to a meet a drug dealer. All this happens before the two guys meet and before even the audience knows that both men are in fact police detectives. The good guys being bad guys to catch the bad guys nature of the show, along with it's use of Music Video techniques is firmly established. Also counts as Establishing Character Moment.
    • And then Crockett's partner is unceremoniously blown up by a car bomb planted by drug dealers, showcasing that 1) Anyone Can Die and the Pyrrhic Victory will be common things and 2) drug dealers will be unrelentingly evil people, making "The War With Drugs" more than a buzzword for the heroes.
  • Midsomer Murders: The first episode ends with 7 bodies (only 4 of which are murders, though), starting the series' trend of Never One Murder.
  • NCIS: They steal Air Force One in the pilot, establishing that Gibbs and his agents play by their own rules and do whatever it takes to get the job done.
  • Nikita begins with Alex getting arrested. Nikita has a dream where she's at a pool party. It is a CW show, after all.
  • After the Cold Open, Odd Squad gets things started with Olive and Otto walking into Headquarters, with the latter inviting the former to his tenth birthday party. Once they reach the bullpen, however, Olive remarks how it's a "quiet day at the Squad", and from there, we're treated to an Orbital Shot of a wide array of oddities — a dinosaur being guided across the back area, flying goldfish dodging the grasp of an agent with a large net, and an agent holding a bucket full of light with a rainbow arching out of it being just a few. This establishes the show as having a lot more than agents solving just simple crime, and also establishes the organization as something vastly different than what one would expect from a Work Com.
  • Once Upon a Time begins with the iconic image of Prince Charming waking Snow White from her coma with True Love's Kiss, then cuts to their royal wedding... which is promptly crashed by the Evil Queen, who threatens to doom the whole kingdom and gets a sword pointed at her by Snow White, then has that same one thrown at her by the prince for her trouble. Goodbye traditional fairy-tales, hello Darker and Edgier ones.
  • Oz: The first episode has Miguel Alvarez being shanked within the first three minutes, before he even goes into Em City itself. It's followed up by Beecher being sexually harassed by Adebisi, seemingly saved by Vern Schillinger, only to become Schillinger's bitch after learning he's a Neo-Nazi. Kareem Said then enters Em City, and promises to shake it to its foundations while being one of the few inmates in Oz with an actual moral compass. Finally, Decoy Protagonist Dino Ortolani is shown to be on a self-destructive streak throughout the entire episode, before being burned alive at the end of it. All of this serves to establish Oz as a complete 180º from what was regularly shown on TV in the 90s, with graphic depictions of violence and sex, social commentary on the prison system, and the standard that Anyone Can Die.
  • On the hunt for a serial killer on the first episode of Prodigal Son, Malcolm finds a suspect tied to a bomb. While Dani and JT are trying to solve the bomb threat logically, Malcolm finds no other way than to chop the victim's hand off. Cue Dani, JT and Gil having a major wtf moment about Malcolm's way of doing things. This shows that although the show can be very dark, it is thoroughly steeped in Black Comedy dramedy goodness.
  • Power Rangers RPM starts off with a prologue of a robotic apocalypse, followed by someone who is wandering the lands. He soon gets hold up by what appears to be a mugger. The mugger seems to be in control... Then the wanderer interrupts him with a Little "No". Cue the mugger losing all composure and leading into a comedic moment, showing that RPM mixes the dark story of a Robot Apocalypse with the comedy of a show with heavy Lampshade Hanging.
  • Saturday Night Live eschewed the then-standard Variety Show format by beginning with a Cold Open sketch where an immigrant (John Belushi) arrives for his English lesson with an instructor who teaches him bizarre phrases such as "I would like to feed your fingertips to the wolverines." The sketch ends with the instructor collapsing from a heart attack (followed by the immigrant copying him), at which point Chevy Chase steps in front of the camera and announces "Live from New York, it's Saturday Night!", showing that this was a show that was going to break the rules and standards of TV comedy.
  • The first episode of The Shield ends with Vic Mackey using the cover of a botched drug raid to murder one of his own men, established earlier in the episode as a plant from Internal Affairs, establishing Vic solidly as a Villain Protagonist.
  • Near the end of the first episode of Squid Game, Gi-hun and 455 people who are deep in debt or desperately need money, take part in a game of "Red Light, Green Light," only it turns out that anyone who moves at the wrong time is shot dead. The first person to suffer that fate results in a mass panic and many more people sharing his fate, and by the end of that round, over half the player are dead. This establishes that the protagonists are playing a Deadly Game, and that Anyone Can Die.
  • The various Star Treks pretty much lay it all out in the "Space, the final frontier" opening monologue.
    • Star Trek: The Next Generation: In "Encounter at Farpoint", we're introduced to Captain Picard who's seen touring the Enterprise, taking account of his ship, and we find out that the main crew isn't fully assembled yet as they're traveling to Farpoint Station to pick up their remaining officers, most notably Commander Riker. Similarly, there's the fact that Worf—a Klingon and thus the sworn enemy of the Federation throughout the entire original series—is not just a crew member of the Enterprise, but a high-ranking and respected officer, proving that the conflicts of the old show were long settled. This wasn't your father's Star Trek!
    • Star Trek: Deep Space Nine's "Emissary" has a quick succession of these:
    • Star Trek: Voyager's "Caretaker" gave us three: The two ships being flung into the Delta Quadrant some 70 years at maximum warp from Earth, the fact that half the main characters hate the other half for ideological reasons, and the destruction of the Array that brought them there (and could send them back).
    • Star Trek: Enterprise's "Broken Bow" opened with a Klingon crashing landing on Earth in a rural farm with the farmer coming out with something that looks like a cross between a laser rifle and a lever action shotgun, establishing the prequel nature and 20 Minutes in the Future setting compared to the other series.
    • The very first scene of Star Trek: Discovery is the Klingon warlord T'Kuvma speechifying to the effect that The Federation is evil and wants to destroy the Klingon Empire, and they need to fight back. Right away, the storm clouds are gathering; the next episode, all hell breaks loose.
    • The premiere of Star Trek: Strange New Worlds has Enterprise making First Contact with a pre-warp species that learned about Federation technology and reverse-engineered it into a super-bomb that, if deployed in their civil war, could annihilate them even worse than humanity did to itself in World War III. Captain Pike remedies the situation by beaming down ("Screw General Order One") and making a speech to the effect that they can either destroy themselves or learn to work together and eventually join The Federation. And it seems to work. With the franchise taking an overall Darker and Edgier turn, this installment is Lighter and Softer, with an idealism that harkens back to The Original Series.
  • Super Sentai had some examples:
  • Kaitou Sentai Lupinranger VS Keisatsu Sentai Patranger: The series starts off in a casino where shady people gamble until the Lupinrangers reveal themselves, then the Patrangers appear who are trying to arrest the so called ‘phantom thieves’, they will also transform in the later part of the episode.
  • Bakuage Sentai Boonboomger: In the first few minutes of the series, we see the leader, Taiya stopping in front of the church and barging into a wedding where he snatches the bride, Mira away from her groom and what is assumed to be the Yakuza before driving off in his Cool Car. And that's only before the title appears!
  • Taskmaster: The first recorded task of the series encapsulates the nature of the show, demonstrating both how a simple task ("Eat as much watermelon as you can in sixty seconds") can go off the rails (Roisin didn't realize that the watermelon would be whole, and spends about 54 of her 60 seconds searching for utensils), and how the various contestants can have very different approaches (Josh cuts it in half, Frank cracks it open on the side of the table, Tim smashes it, and Romesh spikes the melon onto the floor and spends the whole minute on his hands and knees eating so quickly he gets sick).
  • Torchwood: "Everything Changes" appears to be a normal British police drama, until Captain Jack appears and starts using alien technology to interview dead people. A few minutes later, Torchwood member Owen is seen using an alien date rape drug to seduce a woman and her boyfriend against their will, very definitely setting the show apart from Doctor Who.
  • True Blood: The very first scene of the very first episode of this series uses this trope. A goth gas station attendant tricks some tourists into thinking he's a vampire. After they leave a red-neck vampire tells him that if the goth ever impersonates a vampire again he'll kill him.
  • Ultra Series has some examples:
    • Ultraman: The series starts off when a member of a space police investigate an unusual event until he was injured in a conflict but is then revived by Ultraman and merges with him.
    • Ultraseven opens with the mysterious vanishing of a driver during a traffic stop, briefly describes the Ultra Garrison and their underground base, then the TPC brass briefs Captain Kiriyama, the narrator introduces each of the remaining members, who in turn get briefed, with Furuhashi and Soga driving to the site of one of the disappearances. Then, Dan Moroboshi stops the two men from going any further just in time for a policeman to vanish into thin air. Then, Dan looks up, his eyes sparkle, and an alien vessel appears...
    • Return of Ultraman begins with one man saving two kids, one (his friend Jiro) who tries to fight two rampaging monsters by himself, another who was trapped in a building with a dog. The man dies, but at the same time one of the monsters is defeated by the other, and a blinding flash of light scared off the other one. Then the dead man comes back to life in his hospital bed after an Ultraman (who had scared off the monster earlier) merges with him. Later, the man hears something from a great distance, drives over there, and finds people evacuating from a village. Despite not having the strength, he does what he can to help. Then, at the darkest moment, with another monster threatening the village, a light comes from above, enveloping him and transforming him into the same Ultraman who merged with him earlier.
    • Ultraman Leo began with Ultraseven battling two kaijuu and an alien by himself, only for the monsters to break his leg, nearly killing him if not for the titular Ultraman. Then in Episode 40, in another shocking moment, living UFO Silver Bloom appears, killing the kaijuu-fighting team and nearly all of Leo's Earthling friends.
    • Ultraman Mebius: The series is set in the original continuity, like the usual Ultra series, one which focuses on Ultraman Mebius; but after his first battle a member of the space force complained to him in anger that he saved no one. This sets off the premise of the series about an Ultraman who (much like the rest of us) is not perfect but flawed.
  • Up All Night had the scene where Reagan says a bleeped swear word while watching a birthing video.
  • The Walking Dead: The main character, Rick, putting a bullet between the eyes of an undead child. Nobody at all is safe, and the world has turned brutal, savage, and lifeless.
  • The climax of the pilot episode of The West Wing, where the episode's plot is abruptly resolved by President Josiah Bartlet promptly (and awesomely) putting some snide Christian fundamentalists in their place, tells you all that you need to know about the spirit of political idealism that made the show famous. The fact that it's also Bartlet's first on-screen appearance makes it even sweeter.
    Bartlet: You’ll denounce these people, Al. You’ll do it publicly. And until you do, you can all get your fat asses out of my White House. C.J.? Show these people out.
  • The Wire: "The Target" starts with Officer McNulty talking with a witness and investigating a murder. The subject of the conversation (not about what happened, but about who the victim was) establishes that the series has a rather different outlook than your usual Police Procedural, and the tone of the conversation demonstrates where the show stands on the Sliding Scale of Idealism Versus Cynicism.
  • Xena: Warrior Princess using some serious Wire Fu on the bad guys showed just how awesome her show was gonna be compared to Hercules: The Legendary Journeys.
  • The X-Files does this in the pilot with the first cold open and opening scene. The cold open involves a young woman stumbling through the woods, and being overcome after witnessing a shadowy figure in a beam of light apparently coming from a UFO... and her dead body being investigated the next day, with one investigator accusing the local chief of police that "it's happening again" after it's revealed she was part of a particular high school graduating class. The next scene involves Agent Dana Scully meeting her superiors at the FBI and being assigned to the "X Files", being given a background on the eccentricities of its lead investigator... and quickly determining that underneath the veiled professionalism, they're assigning her there to find a reason to shut it down. Immediately this series establishes both that the series is going to revolve around bizarre and macabre events, often involving the supernatural or UFO culture, that the main characters will be investigating, and that in this world authority figures should not be regarded as entirely trustworthy.

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