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A blog that seems to be written by a real person, but is in fact a vector employed by an advertising agency, PR firm or corporate marketing department. Invariably waxes over-enthusiastically about a product, service or company, particularly something brand new and/or trying to increase its market penetration.

Almost always a tool for astroturfing.

The term — which has been seen in mainstream publications like The New York Times as of December 2006 — is believed to be a blend of "fake" and "blog", but also evokes the verb "to flog" in the sense of "to make a sales pitch". It may also refer to the term 'flack' as a name for a person with a journalism degree who specializes in PR.


As of December 12, 2006, the U.S. Federal Trade Commission has begun a serious investigation of so-called "word of mouth" advertising campaigns, which will include flogs among its targets.

Not to be confused with the 'flog' that means Freenet blog. For the act of flagellation, commonly known as "flogging", see A Taste of the Lash. Also not to be confused with "The Flog" by Felicia Day (a blend of "Felicia" and "vlog") or the Australian slang term for a useless person.


No examples, please, This just defines the term.