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Adored By The Network / Nickelodeon

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Examples pertaining to Nicktoons and SpongeBob SquarePants have their own pages.

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     Acquired/Imported Animation 
  • Inspector Gadget was Nickelodeon's most-adored cartoon in the 80's, with clips of the show appearing in some of the channel's promos. Looney Tunes on Nickelodeon was also treated this way.
  • Back in the mid-to-late 90's, Garfield and Friends was adored more than any other syndicated show, airing twice a day and getting promoted often.
  • When they had the rights to it, Dragon Ball Z Kai would be shown on Nicktoons multiple times every day with flimsy excuses for marathons. It's 11/11/11? They promised to show 11 hours of the show. As of 2012 it would run at least 4 episodes a day.
  • From 2015-2016, ALVINNN!!! and the Chipmunks got this treatment from the American Nickelodeon. It got to the point that Nick aired nothing but Alvin and SpongeBob during New Years 2015 into 2016. They also spent that week airing the show in blocks. It basically went 3 episodes of SpongeBob, 3 episodes of Alvin. Once The Loud House came in the picture, reruns are cut down significantly.
    • They did the same marathon treatment for Presidents Day weekend 2016.
    • In the UK, it's so overdosed that sometimes, you can see it airing on FOUR different channels: Nicktoons, Nick Jr., and the SPT-owned Pop and Pop Max.
  • Two words: Motu Patlu. In India, Nickelodeon adores it even more than the Sponge himself. Motu airs 5 hours on average on weekdays, along with its never-ending list of TV movies, and it gets aggressive merchandising.
  • Nickelodeon UK, a joint venture between Viacom and Sky plc, acquired the rights to air a certain show called Horrid Henry on their Nicktoons channel in May 2018. They aired a marathon of the show on the week it premiered (a half-term week, when kids have a week-long break from school), and it proved to be a huge success: it's become the highest-rated show on the channel for every week since its premiere in favour of displacing the actual Nicktoons, and its success has made it the flagship show on two UK channels, the other being its home channel, CITV. It helps that Horrid Henry is one of the most popular kids' shows in the UK, and the change was probably made to fit European broadcasting rules.
    • By May 2019, this had been taken Up to Eleven, with 26 15-minute episodes airing on a certain weekend day. Although Spongebob Squarepants was aired a similar amount of times, many of its airings were at times when children were unlikely to be watching (including it airing for 3 straight hours - between 9 P.M and midnight, when most children would be going to bed). The weekdays aren't much better, with Horrid Henry taking up most of the airtime after children come back to school.

     Live action programming 
  • The very first show on Nickelodeon to have this treatment was You Can't Do That on Television.
  • All That was the next big live action show for Nick after You Can't Do That On Television.
    • The reboot of the show suffered from this trope, too. Ads kept showing up on YouTube and Twitter whenever new episodes were to premiere, and Nick even interrupted their own shows to play ads for it!
  • iCarly spent several years as the adored live-action show. Not surprisingly however, as it was the only show to even come close to matching SpongeBob's ratings and popularity, up to and including an episode that broke the 11 million viewers mark. Like SpongeBob it got the marathon treatment regularly, especially when they did the Webbiest Wednesday during Wednesdays in 2009. It was the first live-action sitcom on Nick to reach 100 episodes.
  • Nickelodeon does this with any "big" Teen Com that has any form of success — Drake & Josh comes to mind fairly quickly and they even aired the Christmas special over and over even when it wasn't Christmas. Speaking of Drake and Josh, they also liked playing the "Really Big Shrimp" special a lot. In the mid-2000's, it would air at least once a month.
  • When the network's teen-coms air new two-part specials, after their airing, it'll probably rerun lots of times shortly afterward. When "iStart a Fan War" premiered in mid-November, it aired a total of nine times in the remainder of the month alone. Similarly with "iParty with Victorious", because Nickelodeon went so far as to make an extended version of it.
    • Averted in iCarly's last year or so. Nick showed first-run episodes without any promotion at all, and were pushing Victorious instead.
  • After the premiere of Sam & Cat, the network repeatedly promoted reruns of the first episode, using the phrase "See how it all began" as if it hadn't aired just the day before. After two days of this the network dropped all pretenses and announced that it would air the first episode every single day that week.
  • Henry Danger is this for the mid to late 2010s era. There has been promos claiming it as the number one kid sitcom in television. Even after Dan Schneider was let go, it was still kept under a new showrunner Christopher J. Novak with the for a fifth season. As of December 2018, it got renewed for 10 more episodes, making it the longest running live-action sitcom on Nick, surpassing iCarly.
  • The block-series, Nick Studio 10, was crammed into the program during any possible rerun. It got so bad that Nick actually interrupted whatever show is playing to air a random clip of something and/or a Studio 10 skit instead of waiting for the next commercial break. Studio 10 became a rare case of a series seemingly bullied off the air by social media.
  • TeenNick can basically be called "The Degrassi and anything like it" channel.
    • Back when TeenNick was still The N, when they first picked up One on One reruns in early 2006 they began running the show ad nauseam, with the occasional Degrassi re-run in the prime time slots and new episodes would air infrequently of their other shows. A year later in spring 2007, The N's line-up was two episodes of The Fresh Prince of Bel-Air, then two episodes of One on One, then two episodes of The Fresh Prince of Bel-Air, then two episodes of One on One. Degrassi completely disappeared from the schedule, save for re-runs at 3AM on the weekends.
    • Degrassi on TeenNick is an especially unusual case since Nick/Viacom does not own merchandising rights to the show, and Epitome Pictures makes separate agreements for DVD production.
    • Degrassi' was also adored by the Canadian channel MuchMusic. When a new season starts, all day is given over to the runup to the premiere. This makes a little more sense for them - Degrassi and Epitome's other current production The L.A. Complex are Much's flagship original dramas.
    • Zoey 101 and Drake & Josh re-runs have more or less taken over TeenNick's entire schedule during the day and early evening. It's to the point that even long-time fans of both shows have expressed annoyance at the shows being played way too much in a given day.
    • As soon as Open Heart started airing on TeenNick, the channel would air it no less than 4 times a day.
    • As of 2019, the schedule of the channel outside of NickRewind is nothing but Victorious, iCarly, Game Shakers, The Thundermans, and Nicky, Ricky, Dicky, and Dawn re-runs.
  • The former Nick GaS channel (replaced by TeenNick) was especially bad at this towards the end of its life. From November 1, 2005 until the network went off the air at the end of 2007, five shows aired in heavy rotation: Legends of the Hidden Temple, Double Dare 2000, Nickelodeon GUTS, Get the Picture, and Figure It Out. Nick Arcade and Finders Keepers aired during the most dead of hours until the latter was removed from the schedule in September 2006 in favor of more Figure it Out.
  • The United Kingdom feed of Nickleodeon is mostly comprised of re-runs of The Thundermans and Henry Danger.
  • As of July 2018, Nickelodeon airs at least 90 minutes of the reboot of Double Dare each day.
  • True Jackson, VP is the second most-run show on the Pluto TV Nickelodeon channel after SpongeBob, airing eight times a day.

  • From 2015 to 2016, if the day was a holiday (Christmas, New Year's, Thanksgiving, etc.) or a special event on a different network such as the Super Bowl or an awards show (i.e. Grammies, Emmies, Oscars), there was a high chance that Rugrats in Paris: The Movie would be on that night. The movie also played every other week during that time period.
    • Before Rugrats in Paris, from 2009-2012, Nickelodeon used these same excuses to air the first live-action Scooby-Doo movie. (Ironically, it's Scooby-Doo, which is normally adored by Nick's competitor!)
  • Whenever there's a big SpongeBob marathon, you can almost always expect an airing of The SpongeBob SquarePants Movie. Sometimes, they will air it TWO or more times in the same marathon. It was like this during the 10th anniversary marathon, as well as one promoting a new episode. Nowadays it's gotten to the point where they'll play the SpongeBob movie just to fill space that they can't fill with more SpongeBob. No real rhyme or reason, you'll just tune in one day and there it'll be.
    • Around late 2015 however, they suddenly stopped airing the movie on random weekends. This is most likely due to having it on Netflix around that time. Fast forward to November 2016, when the movie was taken off the service, and they're basically doing the same thing they always do with it.
    • They also gave this treatment to the movie's sequel. The SpongeBob Movie: Sponge Out Of Water. Whenever SpongeBob gets the day off for marathons of The Loud House, they will show it to make up for the loss of SpongeBob that day.
  • Nickelodeon adored Jinxed back in November and December of 2013 and played it a lot during the summer of 2014.
  • As of March 2015, since they got the rights to air Madagascar: Escape 2 Africa, Nick's been playing it as much as possible. It sort of makes sense, considering they air The Penguins of Madagascar on the channel.
  • In early 2016, Nickelodeon was infatuated with the first Cloudy with a Chance of Meatballs movie. You could barely go a weekend without seeing it.
  • As of March 2018, Nickelodeon loves playing Alvin and the Chipmunks and The Nut Job as programming filler, with the latter movie being shown the most.
  • NickSplat seems to have an odd love for The Wild Thornberrys Movie, airing it more often than any other Nick movie and repeatedly throughout the months of June and July 2017.
  • As of 2019, Nick loves to play Ice Age movies (The Meltdown and Dawn of the Dinosaur) just as much as the SpongeBob movies.

     Nick At Nite/NickMom programming 
  • As a general rule of thumb, whenever Nick @ Nite and TV Land get the rights to a new show, they always give it something of an introductory marathon to get people into the groove of watching it. They tend to do it with most shows when they first get the rights to them.
  • Nick @ Nite was every bit as bad with The George Lopez Show, probably worse. First, they would run marathons of the show for every occasion imaginable using any excuse they could get, no matter how shoddy. Then they did away with the excuses, and began showing marathons of George Lopez without even giving an excuse to do so. On multiple occasions, they aired over 40 hours of it in one week, setting up a bizarre situation — his self-titled Talk Show on TBS often competed with his own old sitcom.
    • It got so ridiculous that Nick at Nite decided to celebrate Saint Patrick's Day (which in America at least is viewed as basically being a day to celebrate Irish heritage) with "Luck of the Lopez" week.
    • During the 2000's, the entire Nick at Nite lineup was revamped multiple times and The Fresh Prince of Bel-Air, The Nanny, Malcolm in the Middle, and Family Matters have all come and gone....but George Lopez remained untouched in the lineup after all this time.
    • Until Viacom began their 'six prime networks' strategy and turned it into a glorified Spanish music video server, Tr3s also overplayed Lopez.
  • In 2011, Friends got a lot of overexposure when it was added to the Nick At Nite line-up. That year's schedule was normally an hour of Full House, an hour of The Nanny, then about 2 hours of Friends, leaving The George Lopez Show to air at 1:00AM.
  • The Nanny was also adored by Nick At Nite in 2010. Nick At Nite would play marathons of the show on major holidays, and aired three hours of it a day.
  • Nick @ Nite loved Fresh Prince when they had the syndication rights to it. There were several times where they'd show four episodes in one two-hour block. It was also an "introductory" staple for a while, where it would be the first show after the regular Nick schedule ends, possibly to attract a younger crowd.
  • After Nick @ Nite managed to deal The George Lopez Show a similar fate as Who Wants to Be a Millionaire? in the eyes of many viewers (see this page), they moved on to My Wife and Kids.
    • As of November 2016, the block airs 4 hours of Friends each night. On weekends and major holidays, the block will be nothing but Friends repeats.
  • NickMom, Nick Jr.'s answer to the main Nickelodeon network's Nick At Nite, loved to air The New Adventures of Old Christine, airing nothing but the show for half of the block on weekends.
    • Before that, it was NickMom Night Out.
    • However, this case was because most of NickMom's starting shows were either ruthlessly panned by Nick Jr. viewersnote  or plain ignored, so going into the archives for reruns of mom-centric shows was the best way to salvage the lineup. By March 2015 not even that was working, and during that month the Babe films seemed to be on a loop during the NickMom timeslot, along with That70s Show reruns. Thankfully someone then realized Parenthood reruns were ready to be sold, and by the next month that show would be fruitfully airing on NickMom.
    • In the summer of 2015, they'd take every chance they could to air About Last Night....

     Nick Jr. programming 
  • Before 2013, Dora the Explorer used to be the most adored preschool show on Nickelodeon, airing at least four times during the morning hours. Any special episodes of Dora were shown on normal Nickelodeon hours (or tail end of Nick Jr. hours) on the main channel. The specials even showed up on Nick's syndicated programming blocks that used to air on CBS in the early 2000s.
  • By July 2014, the crown would be overtaken by PAW Patrol, which would run 4 episodes a day, and Dora was reduced to one airing a day.
    • As of 2017, you can expect to see PAW Patrol on the Nick Jr block at least 6 times a day, whereas Dora reruns are gone entirely. On holidays that usually result in a day off of school, as well as on Fridays when there's no new episodes of other shows, expect to see at least 15 episodes that day. There have even been marathons on days when didn't have off of school as well. For example, on January 15, 2017, which was the day Mickey and the Roadster Racers premiered on Disney Channel, the whole Nick Jr. block that day was comprised of PAW Patrol re-runs. Like what used to happen with SpongeBob, Nick Jr. will play all-day marathons of the show whenever a new PAW Patrol episode is about to premiere. They also do this for highly-anticipated episodes of other shows (like the Thomas & Friends special Big World! Big Adventures!).
    • The show's adoration has gone to the point where. Nickelodeon sacrificed the 2PM hour that used to go to SpongeBob SquarePants for another hour of PAW Patrol for an entire year note  and that the show runs more times than SpongeBob does. It is also the first animated Nick Jr. show to air outside of regular Nick Jr. hours (aside from airing special episodes), as the show received a two-hour weekend afternoon block in August of 2018.
    • Italy took this Up to Eleven by making a channel that showed nothing but PAW Patrol for a week.
    • From December 26, 2018 to December 31, 2018, the Nick Jr. block played nothing but PAW Patrol to promote Abby Hatcher, the show's Distaff Counterpart. They would later do the same thing three weeks later to hype up the fifth season finale.
    • On March 4, 2019, a nearly all-day marathon was run to entertain kids stuck in the house due to a snowstorm.
    • Whenever Nick Jr. doesn't feel like showing two normal PAW Patrol episodes, "Mighty Pups", the hour long special for the show, will be shown to fill up time, similar to what used to happen to The SpongeBob SquarePants Movie.
  • Nick Jr. UK adores Peppa Pig to SpongeBob levels, airing it at least 15 times a day. In fact, on some months, Nick Jr. Too will rebrand itself to Nick Jr. Peppa and air nothing but the show for 30 days.
    • Before that, they used to love playing anything by Britt Allcroft. Thomas still airs at least four times a day, and sometimes competes with its own airings on Channel Five's Milkshake! block.
    • In the summer of 2016, the American Nick Jr. channel aired as much Peppa Pig and Ben and Holly's Little Kingdom as the UK one did, and it was second to Paw Patrol for the most run program.
  • As of 2018, Nick Jr worships, over-airs, and insanely promotes the following shows (in this specific order): PAW Patrol, Shimmer and Shine, Blaze and the Monster Machines, Top Wing, Sunny Day, and Rusty Rivets. The Nick Jr. block on Nickelodeon is designed to air these shows and these shows only. They even get major promotion on video streaming sites! Now that's gotta take the cake. Unfortunately, all shows except PAW Patrol eventually ended up being screwed, on account of new shows as mentioned later.
  • Since its initial run ended in October 2016, Bubble Guppies still gets extreme promotion and merchandising, and even a live tour. Such success has led the show to be Un-Cancelled.
  • From Fall 2015 until October 2017, Teletubbies was aired at least five times on weekends, which is more than certain other shows. Justified, as it was the Nick Jr. channel's highest-rated show that wasn't named PAW Patrol, beating reruns of Team Umizoomi and Bubble Guppies in the ratings. Also, while most shows on the Noggin app only have a few seasons up for streaming, almost every single episode of Teletubbies can be viewed on there.
    • The 1997 version of Teletubbies is the most frequently played on the Pluto TV Nick Jr. channel, airing six times a day.
  • Back when Nick Jr. was Noggin, they had a balanced schedule, but tended to overplay Franklin and Pinky Dinky Doo three times a day. Before the latter show came about, Tweenies and Sesame Street got this treatment.
  • As of March 2018, the channel has a balanced schedule during the daytime, but tends to air nothing but Blue's Clues and Dora the Explorer during the overnight hours.
  • Thomas & Friends got this treatment from Nickelodeon. The show airs three times a day on the Nick Jr. channel, and is the first non-Canadian acquired show aired on the main Nickelodeon block since LazyTown. note  It's justified as the show constantly gets ratings on par with (or at times higher than) those of PAW Patrol and is a major Cash Cow Franchise. The popularity of the Nickelodeon run of the show has lead to Nickelodeon making Peppa Pig, another British animated series, a regular part of the line-up.
  • A strange example of this trope happened from 1996 until 2000. Blue's Clues would run the same episode on the Nick Jr. block from Monday through Friday before switching to the next one in order for the educational themes of the episode to stick in the viewer's minds.
  • Ryan's Mystery Playdate seems to be getting this treatment. The show has afternoon timeslots where it premieres new episodes in normal Nickelodeon timeslots in addition to the slots on the preschool block, making it the first show in 20 years to be a regular program on both Nickelodeon and the Nick Jr. block since Rugrats. It helps that the show's based on a popular YouTube channel. Unlike Rugrats, which is aimed towards all ages, mostly preschoolers watch the Ryan TV series and YouTube channel, which makes it a strange addition to the regular Nickelodeon lineup. The show was renewed for a season 2 five days after its debut.

  • Sometimes Nick combines overplayed shows into giant marathons or blocks that can take up entire days:
    • On 11/26/10, they played a six-hour SpongeBob marathon, followed by an iCarly marathon at 3, ending with iStart a Fan War at 7, and wrapped it up with the premiere of the Victorious special, "Freak the Freak Out".
    • On Latin America's channel, almost all weekends are 48 hour marathons of either SpongeBob or iCarly.
  • For a time at the dawn of The New '10s, Nickelodeon would greenlight just about anything as a vehicle for Lucas Cruikshank (better known as Fred). First, they gave him three movies based around his Fred character. Then, they gave Fred a series despite the fact that none of the movies were that popular. Then when Nickelodeon canceled all of its sitcoms, they went ahead and gave Cruikshank a new series in the form of Marvin Marvin. That said, not long after the series ended, so did Cruikshank's relationship with Nickelodeon.
    • Similarly, Nick loves to shove Dance Moms star Jojo Siwa in every other thing. They had her guest star on The Thundermans, School of Rock, Make It Pop and TeenNick Top 10, had her perform at the HALO Awards, won three Kids Choice Awards blimps (and she had a lot of screen for KCAs 2019, almost as much as host DJ Khaled), had her star on the variety specials Nickelodeon's Ultimate Halloween Haunted House and Nickelodeon's Sizzling Summer Camp Special, gave her a special called Jojo Siwa: My World in August 2017, gave her a merchandise line, had her as the host of Lip Sync Battle Shorties, had her star in the movie Blurt! and gave her a cartoon series.
    • Jace Norman is also treated this way, but not to the extent of Jojo. In the 5 years he's been on Nick, he's gotten 2 separate TV shows and 5 separate movies (1 of which got a sequel), and also guest-starred on The Loud House.
  • Nickelodeon loved showing this ad for their summer line-up as a sponsored tweet on Twitter. It's usually paired with one of the aforementioned tweets about All That if it appeared when said show was about to premiere a brand-new episode that evening.


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