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Voiced by: Mike Henry
The title character, characterized by his Family Guy-brought-famous catchphrases and unique mustache.
- Accidental Pervert: He never thinks before he says things, causing this to happen a lot.
- Acrofatic: Zig-Zagged. One episode, he'll be unbound by his weight, and in other's his obesity prevents him from doing anything.
- Action Dad: "Harder, Better, Faster, Browner", proves him to be a skilled basketball player.
- Adaptational Jerkass: While he hasn't become quite as callous as Seth's other father protagonists, he is noticeably more abrasive, obnoxiously stupid, and self-serving than he was in Family Guy.
- Adaptation Personality Change: More like a compete rewrite of the character as Cleveland is considerably far more abrasive, self-centered, irresponsible, and idiotic than when he was on Family Guy. Special notice goes to the episode "Sex and The Biddy" where Cleveland, despite never acting in such a way before; was depicted as being a gluttonous slob who ate chicken bone sandwiches, always drank a milkshake before bed, guzzled entire bowls of condiments, and couldn't walk on a treadmill for more than a minute without passing out.
- Ambiguously Gay: Half of the show's jokes revolve around whether Cleveland is or isn't this.
- Annoying Laugh: His laugh from the theme song is occasionally used and played with in episodes.
- Big Fun: A fat guy, who makes tons of jokes, and leads the guys on various adventures.
- Black Best Friend: On both Family Guy and The Cleveland Show.
- Bumbling Dad: Cleveland's is portrayed the same way Peter was, during the early seasons of Family Guy.
- Butt-Monkey: Though not much, Cleveland gets beaten up more than the rest of his family.
- Catch Phrase: He's got a ton of these. Some originating from Family Guy and some, specifically from the show.
- "Party over here!"
- "Oh, that's nasty."
- "No no no no NO NO!!!"
- "And, boom goes the dynamite."
- "Mmm, ... my word."
- His laugh from the theme song
- "Fourteen years old!"
- "No! No [x]!"
- Character Development: Cleveland gets more depth in this series than he ever did on Family Guy. On Family Guy, he was just the sane, yet boring black best friend of Peter Griffin who owned a deli and was married to a black woman who cheated on him with Quagmire and left him. He still is this way on the occasions that Peter, Quagmire, and Joe appear on the show, but, outside of that, Cleveland is shown to be like Peter Griffin back in the early days of Family Guy: a drunken jerk, who eventually does right and sees the error of his ways.
- Disability as an Excuse for Jerkassery: In "Gone With the Wind", he played the "Fart Card", every time he pissed someone off with his farts.
- Disproportionate Retribution: When Kenny West didn't credit him for his song "Be-Cleve In Yourself", Cleveland vowed revenge in "Menace to Secret Society", and implied he'd be perfectly okay with killing him.Will.I.am: We need you to kill Kenny West...Cleveland: I'll do it!Will.I.am: ...'s career.Cleveland: Oh.
- Expy: Not an out and out copy, but most of the changes in Cleveland's personality are largely to make him more in line with Seth's other Bumbling Dad protagonists, particularly Peter Griffin.
- Freudian Excuse: Averted with Christmas. He loves the holiday, despite his father's tradition of Boxing Day.
- Gasshole: Became this in "Gone with the Wind".
- Gratuitous Spanish: On occasion. It's even a minor catchphrase of his, to shot "No! No, [x]" in a Spanish accent, when in denial. (i.e. if someone laughs at him, he responds "No! No funny!"
- He-Man Woman Hater: Proves ridiculously sexist views on women.Cleveland: Donna's a woman. She couldn't have thought up an evil plan as smart as that. Then again, what kind of man would I be if I didn't automatically assume the worst of a woman?
- Hilariously Abusive Childhood: His father always made him fight for things he wanted to keep. Not to mention the constant beatings he gave Cleveland.Cleveland: Dad can I keep this dog?Freight Train: You know the rules, If you can beat him a fight.(Cue Cleveland getting a Curb-Stomp Battle from the dog.)
- It Is Pronounced Tropay: Famous for replacing the "air" sound in any of his words, with "ur", most notable is the word "turrible", which has undergone a bit of memetic mutation.
- Whenever it comes up, he also pronounces "anus" as "annus."
- It's All About Me: A lot of family dilemmas are caused by antics or schemes motivated by Cleveland's selfishness, idle lack of responsibility or insistence on making the rest of the family following his whims. He will often pull through ultimately, though there are cases he is just too self absorbed to understand the Aesop properly.
- Jerk with a Heart of Gold: At his best. He's pretty much like the early incarnation of Peter Griffin, in terms of doing stupid things, but ultimately seeing the error of his ways and trying to do right by his family.
- Lazy Husband: Does absolutely nothing around the house, but self-deprecates both himself, and the hard-working Donna for being so useless.
- Manchild: Whenever he tries sucking up to his abusive father and to anyone who will show him any paternal love.
- Meaningful Name: He is named after a football team, and he's a big fan of football. In "The Essence of Cleveland", he revealed that he was given this name, because was was conceived at a football game, during the 7th inning stretch of the Cleveland Indians.
- Mistaken for Gay: All the time.
- Mistaken for Pedophile: Cleveland is often mistaken as this because of his close relationship with his son Junior. Not helped that his kid loves to kiss him in public and says suggestive things about him.
- Mistaken for Racist: Choni accuses him of being racist towards Mexicans.
- Papa Wolf: To Cleveland Jr. Early episodes depict his progress into becoming one for his adoptive family as well.
- Pretty Fly (For a White Guy): Inverted in "The Men in Me", where Cleveland is voted the "Whitest Black Man in America".
- Protagonist Title: "The Cleveland X".
- Repressed Memories: Has a lot of these, as seen in "The Men in Me". Cleveland removes his memories and puts them in jars, with labels such as "Junior Yelling at Crossdressing Doll", "Donna Sneezes Naked", "Junior Wrecks His Pants", and "Loretta".
- Sensitive Guy and Manly Man: Manly Man to Cleveland Jr's Sensitive Guy
- Stay in the Kitchen: Cleveland is a lot more chauvinistic in this series. He never quite gets Donna will only take it for so long either.
- Ugly Guy, Hot Wife: With Donna.
- Unconfessed Unemployment: A subversion in "Brownsized", where he got a paid month off at work, but told Donna he got fired, otherwise, she'd make him do work around the house.
- Unsympathetic Comedy Protagonist: At his worst.
- Wouldn't Hit a Girl: His dilemma with dealing with Holt's abusive girlfriend.
Voiced by: Sanaa Lathan
Cleveland's high-school sweetheart and second wife and the secretary of Stoolbend High School. She's the mother of Roberta and Rallo Tubbs.
- A-Cup Angst: In case you couldn't tell, she stuffs her bra.
- Abusive Parent: One-off gags and lines, imply that she'd hit her children if she needed to.Donna: [to Rallo, acting up in the grocery store] Stop that right now! These people don't know me. I'll hit you.
- Action Mom: Smacks the black off of Holt's abusive girlfriend.
- Alcoholic Parent: Downs large amounts of red wine, to help get her through the worst moments of parenting.
- All Girls Want Bad Boys: Invoked as the reason she dated and later married Robert.
- Amicable Exes: They're not Bffs, but she gets by very well, with her Robert.
- Aww, Look! They Really Do Love Each Other: While she rags on Cleveland as much as everyone else and still has a sexual attraction to Robert (her ex-husband), it's clear that Donna considers Cleveland to be the real love of her life, even if she's not often willing to openly admit it.
- Brawn Hilda: Works out like crazy.
- Berserk Button: Mentioning her mom or anything about Mother's Day will quickly make her start crying, because she never knew her mom. This stopped when she finally met her in "Mama Drama".
- Catch Phrase: "Sweet [name of food] and [name of rhyming food]!" (ex. "Sweet peas and jujubes!", "Sweet ham and braised lamb!")
- Child Hater: She's over-confident about adults being superior to kids.Donna: [singing] Every boy and girl you know
is worthless from their head to toe.
It's like a bedbug mated with an invalid.
They're frail and weak and short in height.
Their hands too small, their brains not right.
It's not your fault you suck, you're just a kid.
You're as worthless as a recent song by Sting.
Yes, Kids Suck at Everything!
- Clingy Jealous Girl: Every time Cleveland makes a female friend, she forbids him from seeing her anymore.
- Double Standard: Abuse, Female on Male: Routinely punches and beats on Cleveland. It's portrayed comically.
- Dreadful Musician: She plays the recorder, but can only play very basic tunes, like "Pop Goes the Weasel" and "When the Saints Go Marching In".
- Expy: She's pretty much the black version of Lois Griffin.
- Flipping the Bird: After Roberta asked her for money, when she was already pinching pennies.Donna: Oh, Roberta, honey. Watch these boys and don't let them eat candy?Roberta: Got some "watch these boys" money?Donna: Sure, thing baby.[Donna reaches into her purse and takes her middle-finger-pointing hand out]
- Freudian Excuse: Her bad motherhood can come from the fact that she's never known her real mother, during her childhood.
- Glamorous Single Mother: Played this role in the first episode. Although technically, she wears a wig, tons of make up, and underneath all that, she's a gross old lady, so she's pretty realistic.
- I Just Want to Have Friends: Has stated in "Bffs" she has no friend and is completely at peace with that, believing that as a Housewife, she just doesn't need or want any. (even though she's friends with Arianna and Kendra, as seen in several other episodes)Donna: I don't have friends. No housewife does.Cleveland: None of them?Donna: No way. Name one friend of Lois Griffin.Cleveland: Can't do it. noteDonna: Can you think of any friends of Marge Simpson?Cleveland: Not a-one.Donna: What about Francine Smith?Cleveland: Who?
- I Was Quite a Looker: Was being the keyword. She has not aged well. However, she hides it underneath a lot of beauty enhancements.
- Little Black Dress: Occasionally.
- Sassy Black Woman: Donna justifies her behavior, explaining that the circumstances of her life made this an inevitability.
- Temporarily a Villain: In "Nightmare on Grace Street" and the sideplot of "Hustle 'N' Bros".
- Tomboy and Girly Girl: Tomboy to Roberta's Girly Girl.
- Ugly Guy, Hot Wife: With Cleveland. Though under all the makeup, stuffed bra, and wig◊, she's uglier than him.
- Violently Protective Girlfriend: Kicked Jane's ass for beating up Cleveland.
- Women Are Wiser: While not without her own flawed moments, she tends to be much saner than Cleveland for the most part.
Voiced by: Kevin Michael Richardson
The obese, teenage-manchild son of Cleveland Brown. His personality and appearance heavily differ from his on Family Guy's.
- Absentee Actor: Purposely went absent in the episode "Grave Danger", for a fourth wall joke.Cleveland: Hey, Junior. Haven't seen you much, this episode.Junior: Yeah, I got a bye week.
- Adaptational Wimp: Was a lot less dorky and more self-confident in Family Guy
- Adorkable: Junior is shy, awkward, and a real sweetie.
- Ambiguous Disorder: In "You're the Best Man, Cleveland Brown", he off-handedly mentions that he takes medications for what he describes as "bad brainstorms." In "BFF", when he giddily joins his step-mother at Rallo's Quiz Bowl competition (with popcorn and a soda, singing as he waddles to his seat), Donna hastily claims that "he's got what Radio had".
- Ambiguously Evil: He's a little complicated. The fact that he might not be the real Cleveland, Jr. just raises further questions.
- Amicable Exes: More or less with Cecilia. After Junior tries to protect her by running off with her and getting married, Junior moves out of his family's house to live with Cecilia but she realizes he is just a kid and later admits they are both too young to be married. Junior offers to remain married to prevent her deportation and Cecilia continues to work for her aunt while they live apart.
- Beware the Nice Ones: Very recessive and naive. If you mess with him however, he'll take things up a notch in the most Cool and Unusual manner.
- Case in point: In "Skip Day", he tries to boost Cleveland's self-esteem by giving himself a fake black eye and telling everyone Cleveland beat him up. When Cleveland gets arrested and Junior realizes he might go to prison, he steals a cop's gun, breaks Cleveland out of police custody and leads them on a wild chase through Stoolbend.
- Gives an impressive performance in a rap battle against Kenny West, and earns Kenny's respect in the process.
- He arranges the re-marriage of Cookie and LeVar in the episode "You're the Best Man, Cleveland Brown!", and at the end...Cookie: I don't need this big, fancy wedding. Let's just go down to city hall.
Cleveland Jr.: The hell you will! You are getting married here, today! Now everybody get your ass in the backyard before I turn this into a funeral!
[everyone does so without a word]
- Big Guy, Little Guy: The big to Rallo's little.
- "Billy Elliot" Plot: Decorated cakes and later pole danced in "Wheel of Family!", Had a Quincenera in "Wide World of Clevland Show", and became a fan of Justin Bieber in "The Men in Me".
- Black and Nerdy: Junior plays this straight.
- Characterization Marches On: Even more so than Cleveland. Only name connects his current counterpart to the pint-sized hyperactive Motor Mouth of early Family Guy episodes. It was implied that Cleveland Jr.'s change between what he looked like on Family Guy and what he looks like on The Cleveland Show was from being on medication to calm his hyperactivity, which caused weight gain.
- An episode joke on this explaining that Fat Junior is actually a spy who killed the original hyperactive Slim Junior, as part of a gambit to assassinate Tim, who's the head of a terrorist sleeper-cell. Though its doubtful that this is canon since its never brought up again and Tim is never killed, so was just a Bizarro Episode.
- Charles Atlas Superpower: Basically developed super strength, when Cleveland trained him in "Skip Day".
- Covert Pervert: Knows a lot more than his father about sex.
- Crazy Jealous Guy: In "There Goes El Neighborhood", Cleveland Jr. helps enroll Cecilia into school. To help her become acclimated, he tries to set her up with a date with Tyler Hudson. But when he sees they become too friendly, he intervenes and threatens Tyler.
- Crouching Moron, Hidden Badass: A musical variant. In "Brotherly Love", Junior goes after a beautiful girl named Chanel, but Kenny West, her jealous, overbearing ex-boyfriend, refuses to let the relationship happen. This culminates at a party where Kenny disses Junior with a freestyle rap, to which Junior responds:Cleveland Jr.: [meekly picks up microphone and walks to the stage] Hello? Can you hear me? [looks around nervously before singing to the tune of the alphabet song] A, B, C, D, E, F, G...
[Kenny and his friends laugh]
Cleveland Jr.: [same alphabet song tune] ... someone should've told you not to fuck. With. Me.
- Death Is Not Permanent: Effortlessly brought himself back to life, after dying of cancer in one episode.[Junior is pronounced dead and Cleveland cries his eyes out at his hospital bed]Cleveland: No, Junior! It's too soon! Please, don't go![Junior gets up, alive, and in completely good health]Junior: Okay.
- Defeat Means Friendship: After he stands up to local teen music star Kenny West with a rap diss (episode "Brotherly Love"), Junior and Kenny turn their rap battle into a duet rap, and Kenny apologizes for trying to keep Junior and (Kenny's ex-girlfriend) Chanel apart.
- Didn't Think This Through: In "Skip Day," he uses makeup and lies to convince people that Cleveland beat him up in an attempt to help his dad through a depression, which inevitably ends with Cleveland getting arrested for child abuse.
- Ditzy Genius: A Running Gag on the show has people trying to figure out whether he's stupid or smart.
- Expy: Of Chris Griffin.
- Hollywood Atheist: Though he doesn't refer to himself as an "atheist", because to him atheism is also a religious belief, and thinks atheists like Brian Griffin give real atheists a bad name. This is forgotten in season three where he explicitly refers to himself as an atheist.
- Hypocrite: Does not believe in God, but he's perfectly fine in believing the force and Iron Man exist.
- Jerkass Ball: He's the most pleasant of the Cleveland family, though, like any good Seth Mc Farlene character, he shows a nasty or hypocritical side on frequent occasions.
- Kiddie Kid: Happily prefers the company of stuffed animals and other toys despite being 14.
- Kindhearted Simpleton: Though he has noticeable bouts of unusual logic and talent, he is probably the most consistently sweet natured of the Brown family, as well as probably the dopiest.
- Manchild: Still plays with and talks to a stuffed doll, plays pretend, and sleeps in a room full of toys and childish posters. Cleveland constantly has to remind him that he's 14 years old.
- Mistaken for Gay: In a occasion, Junior changes his style and starts going by "C.J." in an attempt to be cooler. He winds up befriending a girl from another school and asking her out to her prom...only for it to come out that she's a lesbian, and thinks he's one too.
- Morality Pet: To his father Cleveland.
- Nice Guy: The only nice guy in the family.
- Sensitive Guy and Manly Man: Sensitive Guy to Cleveland's Manly Man
- Simpleton Voice: Kevin Michael Richardson based the voice on a mentally-retarded character he played for an episode on the first season of E.R.
- Smarter Than You Look: The smartest family member in the show.
- Super OCD: Which helps him get a job at the Broken Stool in one episode.
- Ugly Guy, Hot Wife: With Cecilia.
Voiced by: Nia Long (before the episode "Love Rollercoaster"); Reagan Gomez-Preston (from "Love Rollercoaster" to the series finale, "Wheel! Of! Family!")
First born child of Robert and Donna. Now, the bratty teenage step-daughter of Cleveland, who messes around with her boyfriend and gets into trouble.
- Action Girl: Pretty much singlehandedly takes on a group of drunken guys in B.M.O.C.
- Bare Your Midriff: Roberta's Limited Wardrobe consists of a green tube top.
- Bratty Teenage Daughter: Roberta is loud, disrespectful, selfish, greedy, and teenage.
- Brilliant, but Lazy: She's actually a mildly sharp cookie, but willingly acts like a vapid teenage cliche.
- Buxom Is Better: The only reason guys are into her. Hilariously, she doesn't notice this.
- Cool Big Sis: She once dressed down Rallo for the way he tore apart Jr.'s faith in the world in Squirt's Honor.
- Demoted to Extra: Even worse than Hayley, Roberta was demoted to this since the first season, having very little screen time and even less dialogue. She is also currently the only member of Cleveland's new family that hasn't met the Griffins. However this was mainly due to her voice actress being put on maternity leave.
- Foil: She's pretty much the exact opposite of Meg in terms of looks and popularity.
- Gaydar: Her's must be broken, because she didn't see how [[Literature/Twilight Twilight]] parody characters, Edwin and Caleb were clearly gay and in love with each other.
- Jerkass Façade: She only acts like a bitch to everyone to maintain her popularity, but we see that she does have some kind moments. Unfortunately, she hides it really well. The only one she treats with any kindness are her step-brother and her boyfriend.
- Meaningful Name: Her name is basically the feminine version of her biological father's.
- Ms. Fanservice: Portrayed as a sexy teenager, she often wears skimpy clothes. Two good example are the episodes "Fat And Wet" & "To Live And Die In VA" which have Roberta in a bikini in the former and dressed as Slave Leia in the latter.
- Out of Focus: Gets the least amount of episodes focusing on her. Consistently left without dialogue and didn't even appear in the episodes "Field of Dreams", and "Our Gang".
- Sassy Black Woman: To a lesser extent than her mom.
- School Is for Losers: Constantly skips school, to go hang out with Federline.
- Skunk Stripe: She has a white or bleach-blonde streak in her otherwise black/dark brown hair, more than likely a weave or a bleach job.
- Smarter Than You Look: Scored in the 98th percentile on her PSAT; she just doesn't like making a big deal out of her smarts.
- Tomboy and Girly Girl: The Girly Girl to Donna's Tomboy
- Trademark Favorite Food: Did somebody say pancakes?
- The Unfavorite: it's heavily implied that out of all their children Donna likes her least, while with Cleveland it's been outright stated.
- The Voiceless: Became this after the Browns moved to Quahog following the show's cancellation as she's the only one who hasn't had a speaking part on Family Guy at all so far.
Montclair "Rallo" Tubbs
Voiced by: Mike Henry
The crude, prank-pulling son of Robert and Donna. As Cleveland's step son, he's disobedient, liking his real dad better.
- Annoying Younger Sibling: To Roberta.
- Anti-Hero: Good at heart, but mostly disrespectful, obnoxious, bratty, selfish, racist, sexist, disobedient, rude to his dad, etc.
- Barbie Doll Anatomy: Revealed, when he spent the majority of "How Do You Solve a Problem Like Roberta?", running around naked.
- Big Guy, Little Guy: The little to Junior's big.
- Bratty Half-Pint: Can be a real dick to his parents and teachers sometimes.
- Cain and Abel: The Cain to both his siblings.
- Child Prodigy: Only as of street smarts, but he sure knows his way around the block.
- Creepy Child: Sometimes.
- Deadpan Snarker: Has a few witty one-liners, regarding either Cleveland, Junior, or Roberta's stupidity.
- Deliberately Cute Child: Uses his cuteness to get on the good sides of people who don't know him.
- Dirty Kid: He has a thing for the ladies and with Cleveland's help in the "Pilot", has discovered a less obvious way to check out the girls in his kindergarten class at Harper Elementary School.
- Embarrassing First Name: His first name is mentioned several times to be Montclair. Hence he goes by his middle name instead.
- Expy: This kid is the black version of Stewie (moreso early seasons Stewie), lampshaded by Le Var. However, this can be an over-exaggeration in appearance at best. Rallo behaves nothing like Stewie.
- This fact doesn't please Stewie one bit when they finally meet in "He's Bla-ack!" over on Family Guy.
- Even Bad Men Love Their Mamas: Cares greatly for Donna, mostly because she's the parent, who he stayed with, after her divorce.
- Even Evil Has Standards: He'll only act like a selfish prick if it means pulling off a hilarious prank. Doesn't have the heart to bully someone if he's not gonna have fun doing it.
- Funny Afro: His gigantic fro is often mocked for being on someone so small. As Kenny West puts it, he looks like "A ?uestlove bobblehead".
- Heel–Face Turn: Although he's still wild, he's not as cruel as he was earlier in the series.
- Hypocrite: In the episode he learns about slavery, he becomes vocal against interracial relationships but tells Cleveland to ask Lester's thoughts on the singer Seal's relationship as a chance for Cleveland to confront his racism.
- Ignored Aesop: Episodes like "American Prankster" involve him learning nothing and going unpunished for his wrongdoings.
- Jerkass: With the new arrivals of Cleveland and Cleveland Jr. Rallo has shown some initial reluctance to accept both into his life, actively insulting them, and insulting their weight.
- Jerk with a Heart of Gold: Has his moments of this.
- Karma Houdini Warranty: He does get away with a lot of things that he really should be punished for, but there are times where he gets punished (or some kind of karmic retribution happens).
- Kid-anova: More so in season 1 than the later years, but it's still there.
- Lack of Empathy: Sometimes.
- My God, What Have I Done?: In Squirt's Honor when Roberta made him realize the way he destroyed Jr.'s optimism was a terrible thing and that he needed to make it right. He even admitted he's a bad person and was scared if he didn't fix what happened, he'd be going to Hell.
- Not So Different: For all his snark, he can relate to both Cleveland and Holt due to knowing what it's like to suffer Parental Neglect from a questionable father.
- Obnoxious In-Laws: Rallo originally strongly disliked his new father. However, he warms up to Cleveland, who manages to teach him how to handle checking out the girls in his kindergarten class in the "Pilot".
- Pet the Dog: Occasionally does this on his good days.
- Named After Somebody Famous: Named after Rollo Lawson of Sanford and Son.
- Ping-Pong Naïveté: Has knowledge of stuff well beyond a 5 year old's knowledge. But also routinely fuddled by typical kid stuff like Santa.
- Prince of Pranksters: To the point Cleveland tries pulling a Scare 'em Straight in the episode "American Prankster".
- Puppy-Dog Eyes: Used these to manipulate people into buying candy bars from him in "Squirt's Honor".
- Secret Secret-Keeper: He was the first one in the family to know the truth about Auntie Momma. As he says, he's a kid who often sits in family members' laps, and he knows what's supposed to be "down there."
- Token Evil Teammate: The Bart Simpson of the Brown-Tubbs family.
- Took a Level in Kindness: Mellowed out a bit more in later seasons.
- Traumatic Haircut: Suffered a shaved head in "Of Lice and Men", revealing his peanut-shaped cranium.
- Wise Beyond Their Years: He and his circle of friends generally act like people in their twenties.
Rallo's pet dog, and formerly despite pet dog of Lloyd and Lydia Waterman. Joined the main family in "Hustle 'N' Bros".
- Adopt the Dog: The story of his debut episode.
- Cousin Oliver: Served no purpose in the show, aside from looking cute.
- Dying to Be Replaced: Could have been Rallo's long-awaited replacement dog, after Meadowlark Lemon died in the Season One episode, "Da Doggone Daddy Daughter Dinner Dance".
- Meaningful Name: Given his previous owner was senior homosexual, Lloyd Waterman, it makes sense he was named after a gay actor from the 1950's. It's unknown why Rallo didn't rename him to something of his liking. Maybe because "Rock Hudson" sounded 'black' enough, that he'd be fine with keeping it how it was.
- Named After Somebody Famous: Named after the movie actor.
- Uncatty Resemblance: Or in this case, "Uncanine Resemblance". He shares Rallo's funny fro.
Tim the Bear
A deeply religious anthropomorphic bear, he works alongside Cleveland at Waterman Cable.
- Amazing Technicolor Wildlife: Sort of brown, but appears to be a shade of orange.
- Animal Facial Hair: Shown with a perma stubble beard of sorrow, when he's in states of depression.
- Animal Jingoism: Literally goes wild, when angered, and if provoked, attacks like a real bear.
- Beware the Nice Ones: Genial, dull, religious, but still a full grown bear. Something he's aware of (although he does sometimes forget), and not afraid to use.
- Forgot About His Powers: In "Beer Walk!", Donna fakes two broken legs so that Cleveland will stop being lazy and do the household chores she normally does. At first, when Cleveland's friends find out, Donna tells them off (and throws Holt down a flight of stairs for good measure) and they accept it. Then, the next day:Donna: Tim, I thought I told you and your buddies to stay the hell away from my house!
Tim: Yeah, yeah, you did, you did. And then this morning, I remembered something... I'm a bear. I can kill you, maul you, rip your face off, and eat you, and I won't even go to jail, you know, because... uh, because I'm a bear. I think, you know, in the heat of the moment, I kind of forgot that. But, uh, yeah, I'm a bear. I can kill you. So, uh, tell Cleveland the truth, because if you don't... [roars savagely, then laughs] Okay, byesies.
- The Fundamentalist: Enforces his Christian beliefs onto his friends, or just forces them to do something, with the intent of pleasing Jesus Christ.
- Funny Animal: Like Family Guy has Brian, and American Dad! has Klaus, The Cleveland Show has Tim.
- Half-Dressed Cartoon Animal: Only wears a shirt and tie.
- Hopeless Suitor: Tim has shown an attraction to Donna multiple times.
- Hypocrite: Tim shuns Lester for his racism, despite his deep-rooted forms of discrimination, born of his adherence to his religion. He also berates Cleveland if he ever lies to his wife, despite the fact that he hides from his own wife that he smokes cigarettes.
- I'm a Humanitarian: He'd gladly eat his human friends, as long as they're already dead.
- Malaproper: Tends to butcher common idioms/sayings during casual conversation. He once commented that he wants Lester and Cleveland to "kiss and make out" (kiss and make up) when the two were in the midst of a feud, and another time asked Cleveland if he wanted "some cheese with that complaining" (some cheese with that w[h]ine). It's never made clear whether or not this is because he's a bear, or some other reason.
- Mistaken for Gay: Since he doesn't wear pants and he's a Bear. He found out that a "Bear" bar is a "Bear" bar.
- Only One Name: The closest thing we get to a last name for Tim (as well as his wife and son) is "The Bear."
- The Stool Pigeon: In "Little Man on Campus", he would've had no problem with turning on his own friends, and losing them their baseball game, just to snitch on Holt for pretending to be a kid.
- Talking Animal: He is a talking bear.
- Token Religious Teammate: Although all the guys believe in the Christian God note , Tim is the only one who's hell-bent on the people in heaven.
- What the Hell Is That Accent?: According to Seth MacFarlane, the voice he uses for Tim is a botched impression of the Fenstruck brothers from Saturday Night Live, though if you're a 1970s SNL fan with good ears, the voice Seth uses for Tim sounds more like a botched take on Don Novello's Father Guido Sarducci character.
Voiced by: Kevin Michael Richardson
A slightly bigoted redneck slob.
- Chubby Mama, Skinny Papa: He is a skinny man married to the chubby Kendra.
- Deep South: The mullet would be your first clue.
- Hillbilly Horrors: Deeply involved with hillbilly rape, eating live animals, inbreeding, murder, white supremacy, child abuse, etc.
- Innocently Insensitive: A lot of his apparent racism comes from simple ignorance: he thinks that "KKK" stands for "Kendra Krystal Krinklesac" (his wife's name), that the Confederate flag is actually just The Dukes of Hazzard flag, and that the N-word is a general form of address for black people because he has heard Cleveland frequently use it when talking to Rallo.
- Irony: A mild racist who doesn't like black people, voiced by Kevin Michael Richardson (a black man).
- Jerk with a Heart of Gold: One of the most passive racists you can find. He also cares for his family deep down.
- Kissing Cousins: His wife, Kendra, is also his cousin.
- Noble Bigot: His racism doesn't stop him from being friends with Cleveland.
- Pink Girl, Blue Boy: The blue to Kendra's pink.
- Token Evil Teammate: A racist, bigoted, confederate supremacist, who's part of the group.
Voiced by: Jason Sudeikis
A short hipster who lives with his mother.
- Abusive Parents: His father is a jerk, his mom is worse than that, and Holt once mentioned his mother used to put him in the dryer.
- Big Fun: Subverted, he's the little fun.
- Butt-Monkey: Is repeatedly mocked for his height and sexless social life.
- Casanova Wannabe: His sex life isn't as huge as he says it is.
- Chivalrous Pervert: He's always thinking about sex, but he's a nice guy.
- Compensating for Something: So very often. His car actually becomes a Chekhov's Gun at one point as a result.
- Freudian Excuse: His Abusive Parents explain his need to prove himself.
- Genki Girl: Gender-flipped, obviously. He loves to have fun, acts hyper, and is always the optimist.
- Henpecked Husband: In the episode "Buried Pleasures". Holt starts a relationship with one of Cleveland's co-workers, and she quickly turns physically abusive, for absurd reasons such as if Holt doesn't return her texts immediately.Holt: Jane's texting me. I got 30 seconds to call her back or else I get hit... with evening rates.
- I Just Want to Be Badass: Tried to join the army, but couldn't because of his short stature. Ever since then, he's been trying to act superior to everyone.
- Inferiority Superiority Complex: Always needs to make himself look cool in front of others, sadly, he never does.
- Manchild: Still lives with his mama.
- Mistaken For Murder: In "Buried Pleasure", Cleveland and Donna thought he killed his mother. Spoiler alert: He didn't, but this plot is so well-known, you'd know that even if it wasn't "spoiled" for you.
- The Napoleon: A short little midget guy.
- Small Name, Big Ego: Constantly brags about himself.
- Stepford Smiler: Acts as the Big Fun with his friends despite having a troubled life.
- Terse Talker: Talks in short bursts. A lot. Like this. It's his thing.
- "Well Done, Son!" Guy: To his father and, according to "Das Shrimp Boot," to Bradley Cooper.
Dr. Chip Fist
Stoolbend's main physician and fifth member of the guys, as of "The Fist and The Furious".
- Ascended Extra: Originally a minor recurring character, he joined Cleveland's entourage in "Fist and the Furious".
- Dark and Troubled Past: Dr. Fist is now in the Witness Protection Program, [[folder:to protect himself from the New York Mafia]].
- Dr. Jerk: Mocks his patients all the time.
- Flat Character: He doesn't receive a lot of a character development throughout the series, and unfortunately the show was cancelled when he became an Ascended Extra and joined Cleveland's group of friends.
- I Know Your True Name: Green-Jarvis Ben-Ellis.
- MD Envy: He sure is proud of being a doctor.
- Sixth Ranger: Fifth in his case, when he was added to the guys group in "The Fist and The Furious".
- Uncle Pennybags: Being a doctor, he must make quit the salary. So, his house is huge. He has an indoor pool, a wall-sized TV, and appropriately enough, a life-sized operation game.
Kendra Krystal Krinklesac
Voiced by: Aseem Batra (one of the writers/producers on the show)
Lester's morbidly obese wife, who is confined to a Rascal scooter.
- Alliterative Name: Kendra Krystal Krinklesac. Yes, her initials are KKK.
- Chubby Mama, Skinny Papa: She is a chubby wife, married to the skinny Lester.
- Crouching Moron, Hidden Badass: Bodypresses Holt's abusive girlfriend for beating up Cleveland, Lester, and Tim.
- In another episode, she jumps her Scooter like a BMX bike into Tim to knock him out so Tim can't expose how Cleveland was having Holt masquerade as a student to win the High School baseball championship.
- I Was Quite a Looker: Was once a very slim, very beautiful woman back in the 1960s.
- Disabled Hottie: Interestingly, she still used a scooter, suggesting she has some kind of disability in addition to being really fat.
- Intergenerational Friendship: With Cleveland Jr and Rallo in different episodes.
- Older Than She Looks: She was already an adult back in 1962. She is an old woman, looking much younger than her actual age. In her words "Fat don't crack".
- Pink Girl, Blue Boy: The pink to Lester's blue.
- Teacher/Student Romance: She was Lester's school guidance counselor, who convinced him to quit high school and marry her (even though one episode revealed that she and Lester are actually half-brother and half-sister, since Lester's dad cheated on his wife with another woman).Lester: In hindsight, she was a terrible guidance counselor!
- Vocal Dissonance: A gargantuan woman, with a helium high voice. Originally, Aseem Batra wanted to do a gravelly, husky, threatening voice for Kendra, but decided that the helium high voice would be funnier and easier on her vocal cords.
Voiced by: Glenn HowertonLester and Kendra's odd, but friendly son.
- Dumbass Has a Point: His whole character revolves around this trope.
- Flat Character: Gets pretty much zero characterization.
- Odd Friendship: With Junior.
- Older Than They Look: Ernie is anywhere between 14 and 17 years old, but looks about eight or nine. Justified, as Lester and Kendra nursed Ernie on root beer and it stunted his growth (as mentioned on "Field of Streams").
Arianna the Bear
Voiced by: Arianna HuffingtonTim the Bear's snobby wife.
- Bitch in Sheep's Clothing: She acts as a devout Christian with her wholesome family, but read the other tropes to see how well she really is.
- Flat Character: Has nothing important to her characters except being a Jerkass towards everyone.
- Hate Sink: Her entire character.
- Holier Than Thou: She may be Christian but it doesn't stop her from being a stuck up bitch.
- Hypocrite: Admits to being one when Donna calls her out on her affair with Robert.Arianna: A self-righteous Christian is actually a hypocrite? I'll alert the media.
- Jerkass: Her defining characteristic.
- Sitcom Arch-Nemesis: To Donna in several episodes.
- Talking Animal: She is a talking bear.
- Your Cheating Heart: Has a lot of hot sex with Robert in "Cleveland Live!", and Tim's dad, according to "Of Lice And Men."
Raymond the Bear
Voiced by: Nat Faxon (one of the writers of the show)Ariana and Tim's perpetually stoned slacker son.
- Flat Character: Technically his entire existence is to appear stoned and provide no development whatsoever.
- Genius Ditz: Despite being a stoner, he does know about American political scandals that happened in hotels (like Watergate, Marion Barry smoking crack, Ronald Reagan's assassination attempt, and Eliot Spitzer and his call girls) and once helped his parents out at a homeless shelter on Thanksgiving.
- The Stoner: He's so stoned, he can give a baseball a contact high and can't feel any pain from getting hit by a car.
- Talking Animal: He is a talking bear.
Voiced by: Stacy FergusonThe unnamed mother of Holt, who's often yelling at him from offscreen.
- Amazingly Embarrassing Parent: Holt's mom is always babying him in public.
- Expy: Where else has there been a nagging mother, who's never shown onscreen and drives the son that still lives with her batshit crazy?
- The Voice: She's always calling him either from offscreen or inside of a conveniently placed domicile.
Cecilia Moreno/ Brown
Voiced by: Elia SaldanaA hot girl that fall in love with Cleveland Jr.. She is the niece of Choni and works at Choni's Cantina Mexican restaurant.
- Amicable Exes: More or less. After Junior tries to protect Cecilia by running off with her and getting married, Junior moves out of his family's house to live with Cecilia but she realizes he is just a kid and later admits they are both too young to be married. Junior offers to remain married to prevent her deportation and Cecilia continues to work for her aunt while they live apart.
- Ascended Extra: She and her family move into Cleveland's neighborhood in "There Goes El Neighborhood".
- Beauty Mark: Above the lip.
- Ms. Fanservice: She is very attractive. In a scene she wears an alluring nightie.
- Nice Girl: Unlike most girls in her archetype, Cecelia doesn't act snobbish or condescending toward nerdy boys or anything.
- Ugly Guy, Hot Wife: With Cleveland Jr.
- Walking Spoiler: In her debut episode, Cleveland set Junior up with a fat, homely, Mexican girl named Flora. The next scene showed Junior happily saying he's a relationship, describing a girl, who adequately matches Flora's description. It's not until the second act, we find out Junior was really referring to the beautiful goddess, Cecelia Moreno. So, watching any future episode with her, before "Y Tu Junior Tambien", is kind of spoilery.
- What Does She See in Him?: Cleveland doesn't understand how Junior can get a hot girl like Cecilia as his girlfriend. Many characters call him out on it, especially Cecilia's aunt, and pointed out Donna is married to him.
- Though after Cleveland saw Cecilia's father's (who looked very similar to Junior), this seemed to explain a lot.
Voiced by: Rosie PerezChoni is the aunt of Cecilia, the mother of Marco, the possible mother of Flora and owner of Choni's Cantina Mexican restaurant.
- Ascended Extra: She and her family move into Cleveland's neighborhood.
- Hartman Hips: Has some wide hips.
- Hypocrite: Choni turns out to have much in common with the stereotypes Cleveland believed her to have and Choni turns out to also have many of her own stereotypes about blacks.
- Irrational Hatred: Choni blames Cleveland for nearly getting her niece deported (the culprit was Lester) and accuses him of being racist towards Mexicans. She's likely still bitter towards him because it bugged him that her attractive niece has feelings for his overweight son.
- Spicy Latina: She is also played by Real Life Spicy Latina, Rosie Perez.
Voiced by: Kym Whitley (Auntie Momma) and Kevin Michael Richardson (Uncle Kevin)Donna's eccentric aunt who raised her after Donna's mother gave her up. Actually Donna's Uncle Kevin.
- Big Fun: Almost everybody who meets her seem to like her and her shenanigans.
- Catch Phrase: "I'm outrageous!" Said usually after lifting her leg and letting out a huge fart.
- Really Gets Around: Has apparently got busy with some pretty famous people.
- Transsexual: or at least a Wholesome Crossdresser.
- Wholesome Crossdresser: She only started playing "Auntie Momma" so Donna could have a strong female influence while growing up.
Dee Dee Tubbs
Voiced by: Phylicia RashādDonna's mother, who left her with Auntie Momma/Uncle Kevin. The two are reunited years later.
- Bus Crash: The Family Guy episode "Candy, Quahog Marshmallow" reveals that she committed suicide.
- Germans Love David Hasselhoff: In-Universe: Her band, The Towlettes, were hot stuff in Germany.
- Happily Married: With Robert in the series finale. Much to the disgust of the rest of the family since she's marrying the father of her daughter's children and ex-son in law.
- Jerkass: When Cleveland called her and Robert out for being unbearably selfish as parents their entire lives, even getting them to admit they only got together because they were selfish and horny, their first act to prove otherwise was to adopt a Chinese baby to care after instead of becoming better parents to their own children.
- Irony: An early joke has Donna having an extreme hatred of Phylica Rashad. Guess who voices Dee Dee?
- Missing Mom: For most of Donna's life.
Evelyn "Cookie" Brown
Voiced by: Frances Callier
Cleveland's coddling mother.
- Bi the Way: With Barbara.
- I Was Quite a Looker: Quite quite svelte in her younger days.
- Older Than They Look: She's easily confused to being Cleveland's wife in one episode.
- Obnoxious In-Laws: In a constant snark war with Donna. Implied to resent her for initially rejecting Cleveland for Robert.
- Strong Family Resemblance: Give her a mustache and she'd be a dead ringer for her son.
LeVar "Freight Train" Brown
Voiced by: Craig Robinson
Cleveland's gruff, abusive father.
- Abusive Parents: He used Boxing Day as an excuse to beat his son up on Christmas and verbally crushes his self-esteem. Oddly, he has an okay relationship with his grandsons.Cleveland Jr.: I have very mixed feelings about your visits.
- Badass Mustache: Like father, like son.
- Bald of Evil: Though it's more like "Bald of Jerkass".
- Freudian Excuse: The reason why he verbally abuses Cleveland and is distant from him is because Cleveland screwed up in a stunt show when he was a kid, costing him and his family a trip to Orlando and ruining his father's life with bad luck.
- Hidden Depths: Apparently an accomplished mystery writer (enough even to make him a competent sleuth in real life).
- Jerk with a Heart of Gold: Has odd moments of (reluctant) compassion for his wife and son. He also cares for his grandson and step-grandson.
- Laser-Guided Karma: Spends the entirety of his first appearance verbally abusing Cleveland and neglecting his wife while shamelessly flirting and sleeping with Donna's Auntie Momma. But then Cleveland reveals that Auntie Momma was actually a transvestite much to his embarrassment and disgust.
- Morality Pet: Junior.
- Pet the Dog: Helped his son out a few times. There's also his closeness with Junior and Rallo.
- Really Gets Around: Which is a constant source of friction between him and Cookie. A segment is dedicated in making over dozens of Cleveland-look alikes reacting in shock after he gets told, "Cleveland is your only son."
- Real Men Wear Pink: Writes mystery novels for women under an assumed name (and even dresses like a woman) as seen in "Who Done Did It?"
- Took a Level in Kindness: Not towards Cleveland, but he respects the family he's made.
Voiced by: Corey Holcomb
Donna's thuggish ex-husband, and the father of Roberta and Rallo.
- Consummate Liar: In "A Cleveland Brown Christmas", after he left his family, he told Rallo that he was an FBI agent so he wouldn't be upset. When Rallo found out the truth, Robert claimed that he was actually Santa Claus.
- Hands-Off Parenting: He's a gigantic imbecile when it comes to raising his kids. Roberta has no emotional attachment to him, and Rallo has been led to believe (initially) that he was a man fighting crime even after the divorce and respected him a lot over Cleveland. Later seasons, Rallo can only angrily snark how his dad is real bad at being a father to any of children.
- Happily Married: With Deedee.
- Jerkass: Spent most of his time with Donna and the family ignoring them and getting drunk.
- Jerk with a Heart of Gold: Only when he's reminded how much of an ass he's been, he does genuinely care for Rallo and Roberta. He even seems to care for Cleveland Junior.
- Only One Name: His last name is never revealed.
- Parental Neglect: He is not a diligent father.
- Pet the Dog: Took Junior under his wing in order to help him with his social life.
- The Stoner: Though he doesn't seem affected by it.
ArchVoiced by: Mike HenryA dull, no-nonsense co-worker of Cleveland, Tim, and Terry.
- Flat Character: He's the boring prick nobody likes.
- Fun-Hating Confiscating Adult: He only allows his son four laughs a week.
- Mall Santa: Takes the job as one "Tis the Cleveland to be Sorry" seemingly just so Kendra couldn't.
- Uncatty Resemblance: His dog.
Voiced by: Bruce McGillThe incredibly wealthy and closeted gay owner of Waterman Cable.
- Bad Boss: Downplayed. He is competent at his job, but is implied to be racist to Cleveland, has sexually harassed Terry (who doesn't seem to notice or care) as seen on "Birth of a Salesman," "Your Show of Shows" and "Field of Streams," and offered a six-month severance package in exchange for cutting off everyone else's health insurance ("Brown-Sized").
- Depraved Homosexual: At best, he sexually harasses Terry at work. At worst, he arranged the death of his wife so he can be with his lover (the town coroner), as seen on "Who Done Did It?"
- Dirty Old Man: A rare occurrence of one who hits on young men (namely Terry Kimple, but has branched out to other young men ever since Terry married Paul) rather than young women.
- In "Brown-Sized," it's implied that Mr. Waterman preys on 19-year-old Cuban boys who sell cologne at the mall, and, in "Little Man on Campus," he paid a visit to the high school baseball team as they were showering.
- Engineered Public Confession: Accidentally reveals that he killed his wife so he could run away with his gay lover and gets arrested.
- Everyone Has Standards or Even Evil Has Standards: Mr. Waterman may be a racist, corrupt, repressed Depraved Homosexual who killed his wife; but he actually felt bad for shooting his Bulldog after it attacked the school's star pitcher (cf. "Little Man on Campus"), was concerned for Terry's health when Cleveland crashed the cable truck in "Birth of a Salesman," was the only one who stayed behind to mourn Tom's death (while everyone else broke into his office to loot it) in "Like a Boss," and, in "Das Shrimp Boot," he kicked Cleveland out of his office after Cleveland told him that he needed time off work to mourn the loss of his quintuplets whom he drowned because God said so (Cleveland lied, of course, but Waterman actually took that seriously).
- Freudian Excuse: His racism against black people stems from his mother underestimating (and having sex with) minorities.
- Stalker With a Crush: Towards Terry.
- Transparent Closet: Despite being married, it's pretty much public knowledge that he's not straight. Even his wife knows that she's only married to him as a cheap ploy to make people think he's a heterosexual (as implied in "A Cleveland Brown Christmas").
- Your Cheating Heart: Has had a lot of male lover despite being married to a woman.
Voiced by: Jason Sudeikis
An old high school friend of Cleveland who now works alongside him at Waterman Cable.
- Bi the Way: Freely admits to sleeping with several hot chicks, and some hot dudes too. Eventually settles down with a guy named Paul (voiced by Justin Timberlake)
- Big Fun: Parties all the time.
- Even the Guys Want Him: Or rather, his boss, Mr. Waterman
- Happily Married: To Paul.
- Mr. Fanservice: In damn good shape, and shows it with his barely closed work shirt.
- Nice Guy: A promiscuous layabout, but otherwise a very friendly, loyal guy.
- Out of Focus: After the episode "Terry Unmarried." He's still there, but definitely in a diminished role.
- Really Gets Around: Had a lot of sex with women and men.
Voiced by: Mike HenryThe former coach of Stoolbend High School, now homeless and missing a cheek due to years of chewing tobacco usage.
- Cleans up Nicely: As shown in Once Upon a Tyne in New York; give him a bath, a haircut, and a clean suit and he could almost be considered ruggedly handsome, provided one overlooks the gaping hole in his face.
- Nice Guy: Helps Cleveland out with his problems from time to time.
- Two-Faced: Justified as he's a chewing tobacco addict and had half his face removed due to oral cancer.
Gabrielle Friedman/Federline Jones
Voiced by: Jamie KennedyRoberta's wannabe rapper boyfriend.
- The Ditz: He is very sure that firefighters are a myth and that's what they(?) want you to believe.
- The Friend Nobody Likes: Cleveland and the adults get pretty much fed up with him for being a slacker and being incomprehensible to talk to if he gets excited.
- Generation Xerox: His father reveals that he used to act the same way at his age.
- He Cleans Up Nicely: When he ditches his wigger persona as a way to show Roberta that he can be an educated person, he dresses in nice and somewhat formal clothes.
- I Just Want to Be Badass: Desperately wants to be a tough, hardcore rap star. Despite being a wimpy Jewish kid, who couldn't win a fight if the other guy gave up.
- Pretty Fly (For a White Guy): His entire shtick.
- What Does She See in Him?: He's a giant moron and yet he somehow managed to woo Roberta, who is clearly a wise girl under her appearance.
Gus the Bartender
Voiced by: David Lynch.
The weird bartender of the The Broken Stool.
- Ambiguously Evil: Has some quite funny sociopathic moments, like robbing Vincent Price's corpse and using his leg skin in sandwiches, and threatening to kill Cleveland and his friends if they don't make the second bar they opened succeed.
- Ax-Crazy: He likes some disturbing things.
- The Bartender: The bartender/owner of The Broken Stool. He seems to be on good terms with Cleveland and his friends, giving them their drinks for free and calling Cleveland his "favorite patron". He doesn't pay his mortgage on the bar and learns quite a bit of bartending from Cleveland Jr..
- I'm a Humanitarian: Steals meat off of corpses.
- Ink-Suit Actor: Modeled in appearance after VA David Lynch.
- Older Than They Look: "I am a hundred and seventeen years old".
Voiced by: Carl Reiner
An elderly Jewish man and friend of Rallo.
- Cool Old Guy: Wrote a rather vulgar but very catchy rap song for Rallo and his friends to perform on television.
- Dirty Old Man: Goes on top of the retirement home to watch women in a sorority house.
- And of course the whole "Peezy Weezy" song he sang to Rallo and his friends
- Intergenerational Friendship: With Rallo.
- Not So Different: With Rallo.
Voiced by: Will ForteThe nerdy principal of Stoolbend High School, and leader of the school's math club, and capella group The Fluffers.
- Archenemy: To Cleveland.
- Blatant Lies: The opening song has Cleveland describe him as an old friend, but Cleveland can't tolerate him, and the only known interaction they had in the past started with Wally threatening to tattle on a teenaged Cleveland for drinking beer at school and ended with Cleveland scaring him so badly he pissed himself.
- Bring My Brown Pants: In "Field of Streams".
- Control Freak: He tries to keep the children of the school under control, but does so in a rather "uncool" manner.