Hate Sink

"Oooo, I hate that guy!"
Elan, about Daimyo Kubota, The Order of the Stick

A character whose intended role in the story (the role the authors made for him/her) is to be so despicable that the audience wants him or her to fail just as much as they want the heroes to succeed.

In many cases, this individual is not simply the villain of the story. Let's say we have a cast of perfectly likable protagonists, reasonable and sympathetic villains, and Bob. Bob is not the main antagonist, and is usually not a villain at all. He is not causing the struggle that the heroes must overcome, but he is making the heroes' lives more difficult. His list of character traits includes selfishness, stubbornness, greed, holier-than-thou contempt, cowardice, and an inexhaustible penchant for making bad decisions. He may also be rude and obnoxious, bigoted, sleazy and undeservedly smug. Basically, Bob exists to be hated. Everything he does and everything he says is designed to make the audience yearn for his death just a little bit more. If we see his eventual downfall — and we usually do — it is just as satisfying as the writers can possibly make it. A particularly pointed Karmic Death is always a nice touch.

An especially common flavor of this character in recent decades is the Politically Incorrect Villain.

The Hate Sink is typically found in stories that do not have a natural target for the audience's scorn. Common environments for this weasel are:
  • Disaster and killer-animal stories, since you can't villainize a force of nature.
  • Stories set in a prison, the army, or some other institutional setting which is regarded as an unpleasant but necessary piece of social equipment.
  • Works where the protagonist's struggle is against something personal and nebulous — say, a feeling that he is in a dead-end job and hasn't achieved any of his dreams.
  • Works which operate under Grey and Gray Morality.
  • Works that have No Antagonist.
  • Certain action movies where the villains are every bit as badass as the heroes and just too darn cool.

This trope is not the same as Designated Villain, which is a character who is put into the villain role for the sake of the plot, even though his or her actions are not particularly evil. A Hate Sink character may or may not be important to the story and does not need to advance the plot — if Bob is in a scene being loathsome, he is fulfilling his predestined role.

See also Villainy-Free Villain. The Heel is a variant specific to Professional Wrestling.

Contrast The Scrappy, who is not designed to be hated but who garners a Hatedom anyway. Often a Smug Snake.

This is not merely a place to complain about characters you hate. These can't just be a Base Breaker or The Scrappy. They have to be designed for you to hate them. Otherwise, it's not this trope.


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    Anime & Manga 

  • The Marvel Universe has many villains, some pretty darn bad, but Red Skull trumps all of them. He is without a doubt the most despicable, amoral, pure fucking evil character in possibly all of comics. When The Joker hates your guts, you know you're on a whole other level of bad. Consequently, few things are as cathartic as seeing Captain America beat the ever-loving snot out of him.
  • Disney Ducks Comic Universe: Gladstone Gander, the unbelievably smug, obnoxious and infuriatingly lucky cousin of Donald Duck. In any story he appears as a rival to Donald, you're guaranteed to root against him, even if Donald himself is being a Jerk Ass.
    • Although in an episode of DuckTales Gladstone had his lucky streak stolen and he briefly experiences a serving of misery and humble pie, especially when he realizes he relied solely on his luck to get through life. Tellingly, in the comics, after suffering the same loss and regain... he appears to learn absolutely nothing and is as smug as ever.
    • It is worth noting, however, that his Duck Tales incarnation is noticeably more sympathetic than his comics counterpart by normality.
  • Johnny the Homicidal Maniac is, oddly enough, one of these in-universe, having been more or less randomly selected by some unnamed power to be a receptacle for everyone else's negative emotions. This has made him somewhat... wacky.
    • Played straight later with Jimmy, an absolutely repulsive scumbag who rapes and murders civilians partly because he idolizes Johnny, and also because he enjoys it. Johnny wasn't amused.
  • Archie Comics' Sonic the Hedgehog: Drago Wolf is despised by even the writers, who always ensure that every time he shows up, he will get at least a punch in the face.
  • Mongul II in Green Lantern. Son of the already unpleasant Superman foe, Mongul II exists as a foil to Sinestro; while both are repressive dictators, Sinestro is the type that at least establishes order at the cost of freedom, while Mongul cares only for himself and merrily runs the planets he conquers straight into the ground. In essence, the character exists so the audience feels comfortable rooting for Sinestro.
  • Apex from Avengers Arena. As with the Hunger Games example in "Literature" below (a very likely inspiration), when you're in a story about people being forced to fight and kill each other, who better to root against than the only one going along willingly? She's also a completely new character, and thus one without a fan base, to ensure nobody will like her.

    Fan Fic 

    Films — Animated 
  • Oogie-Boogie from The Nightmare Before Christmas,. It's Jack and the other Halloween Town citizens who actually cause most of the problems in the movie, despite being well-meaning. Oogie-Boogie serves as a contrast by being actually malicious. Sort of like Blue and Black Morality / Even Creepy Has Standards.
  • Bolt is, at its heart, a Road Movie with no real villains; even the slightly insane producer and the snarky network representative are doing what they believe is best for the Show Within a Show. So there's Penny's horribly obnoxious agent, who by contrast is doing what he thinks is best for himself, with no regard for the feelings of the child he's supposed to be looking out for or her mother.
  • Dumbo: Much like Bolt, Dumbo generally does not have a true villain. The Ringmaster, though admittedly responsible for locking away Dumbo's mother, was not aware that she was trying to protect her son and believed that she was a public menace. Even the four elephant bullies who made fun of Dumbo for his large ears occasionally have a point in being angry at him (especially when he screwed up their climax and wounds them greatly). But good luck finding fans of that one kid that bullied Dumbo and incited the wrath of Mrs. Jumbo, triggering a chain of events that resulted in Dumbo's misery. Most people use him as a prime example of the show's Kids Are Cruel and Humans Are the Real Monsters.
  • Chi-Fu from Mulan is a misogynistic, obnoxious, snooty, Obstructive Bureaucrat who is told to his face by the emperor that he can easily be replaced by the heroine. The reason for his presence is that Mulan, as a war movie, has a villainous faction that is difficult to personalize, even once the Hun army is stripped down to a Five-Bad Band, and Shan Yu, the movie's resident Big Bad, is a Badass Lightning Bruiser who regards Mulan as a Worthy Opponent, as well as one of the few people in the movie who never cares about her gender.
  • Steele from Balto. The conflict revolves around trying to get medicine for a diphtheria outbreak. You can't hate a disease, so what do the filmmakers do? Introduce a bigoted, spiteful, egotistical, vicious bastard of a husky.
  • Mr. Huph from The Incredibles is a cold, heartless insurance executive who actively discourages his workers from ever granting any of their clients' insurance claims. The real villains of the movie, Syndrome and the Omnidroid, don't appear until halfway into the movie, and besides the Omnidroid is too cool to truly hate and Syndrome is highly amusing and a bit of a Woobie once you learn his backstory; consequently, a "bad guy" was needed for the non-action sequence at the beginning, and Huph makes a better target than most. His only loyalty is to his stockholders, and were he not bound by the law he would be perfectly willing to not help any of his customers. His response to seeing a mugging from his own office window is, "Well, let's hope we don't cover him!" This makes his ultimate fate intensely satisfying. Interestingly, the sight of Huph's condition afterwards makes you feel, if not quite sorry for him, at least worried — and worried that Bob could've just plain killed him without conscious effort.
  • Kent Mansley from The Iron Giant is an arrogant, slimy government agent who constantly causes trouble for Hogarth and sleazily eyes his mom. His only concern is finding the giant and making himself look good to his military superiors. And if that isn't enough, he also ends up instigating a near nuclear disaster by the end of the film which leads to the giant's famous Heroic Sacrifice.
  • Mertle from Lilo & Stitch is a bullying Alpha Bitch who repeatedly kicks the dog by insulting and excluding Lilo, and also making harsh comments about her mother (who is deceased). She exists because the real antagonists (including Jumba, Pleakley and Captain Gantu) are too entertaining to really hate.
  • Lady Tremaine from Cinderella is an Evil Matriarch, who has no real redeeming qualities. Her role is to be the Wicked Stepmother, who is emotionally abusive to Cinderella, and later her daughters when Cinderella leaves their house.
  • Aunt Sarah in Lady and the Tramp is not actually evil, but she clearly prefers cats over dogs. And in a movie, where the protagonists are dogs, that is more than enough to make her an antagonist. Not only does she blame Lady for trashing the living room, when it really was her cats who did it. But she also puts her little grand-nephew in danger, when she tries to stop Tramp from saving the baby from being bitten by a rat.

    Films — Live-Action 
  • 2012 has a more minor example with Chief of Staff Carl Anheuser, who keeps the impending global disaster a secret from all but those who can afford to buy a ticket to safety. He's given slightly more respect than the above examples, with a couple of Jerkass Has a Point moments and much less of a comeuppance at the end.
  • Aliens: Paul Reiser's company guy, Carter Burke. The aliens are already scary, so the filmmakers are hedging their bets by offering Burke as the weaselly company guy that only cares about money and fame. He knows about the aliens ahead of time and sends the colonists to investigate. He disagrees with nuking the site from orbit. He tries to impregnate Newt and Ripley with alien embryos with a plan to sabotage and kill the other heroes. Finally he cravenly retreats behind a door locking the other heroes out, where he is deliciously killed by an alien. Clearly, it worked: Paul Reiser said his own mother, who sat next to him at the premiere, cheered at his on-screen death!
    • In the novel, he is found attached to a wall when Ripley goes on her rescue mission to save Newt. Although he begs for death, she only hands him a grenade. (This scene was actually filmed, but was cut from the movie when it was realized that too little in-story time would have passed for the scene to work. Since everything up to that point had established that it took several hours for the facehugger to drop off its victim, and several more hours for the chestburster to grow and break out, Burke should still have had the facehugger attached to him when Ripley found him less than an hour after he got grabbed.)
    • Similar characters exist in each of the Alien films:
      • Alien has science officer Ash, who turns out to be an android programmed to bring the xenomorph back to Earth no matter what - the crew is expendable.
      • Alien3 has both the prison warden Andrews, who refuses to believe Ripley's claims about the xenomorph even after several prisoners' deaths, and Ax-Crazy inmate Golic, who frees the xenomorph after the other prisoners manage to trap it.
      • Alien: Resurrection has both General Perez and creepy scientist Dr. Gediman. Gediman is portrayed by Brad Dourif, who was somewhat typecast as this type of character.
  • In Harts War the Nazi officers running the POW camp are mostly flat characters, except for Colonel Visser, who is exceptionally likable for a Nazi commanding officer due to his Evil Virtues and genuinely polite, open demeanour; Colonel McNamara initially comes off as a flawed individual willing to throw a fellow soldier under a bus for the sake of his mission, but eventually he lets himself be killed for the sake of his men. The falsely accused Lieutenant Scott, his attourney Lieutenant Hart (the titular character) and the prosecutor are all honour-bound men only interested in seeing the truth come to light. Who's to hate? Sergeant Bedford, whose death drives the plot of the movie. Initially shown as a screaming racist, it is eventually revealed that he traded information about his fellow soldiers' assignment for a petty grudge against a fellow prisoner because he was black (like Scott, incidentally) whom he framed and got killed, and was willing to give them a lot more in exchange for the means to escape and save his own hide. Scott says that even though he didn't kill Bedford, he sure wanted to; he was just beaten to the punch. Even the prosecutor says that while he hates Bedford's guts, the law is still the law and it can't be broken.
  • Die Hard: The reporter. The German terrorists/bank robbers have awesome accents and their leader is the perfect villain to love: intelligent, Wicked Cultured, and somewhat considerate to the hostages, but swift and deadly toward the authorities and driven by greed. So who do you hate? The annoying reporter that ends up exposing who Holly McClane really is by threatening the McClane housekeeper with deportation and terrorizes their kids all for the sake of a story. Possibly the greatest comeuppance example: he gets punched by Holly McClane at the end.
    • The coke-snorting yuppie asswipe who constantly badly flirts with Holly and exposes John's identity to the terrorists, probably hoping to finally get her in the sack. OK, he was also trying to defuse the whole hostage situation thing, but he's so bad at it that he's just wasting screentime until he inevitably fails. He ends up getting shot in the head by the terrorists for his trouble.
    • To a somewhat lesser degree, the two Agent Johnsons (no relation). They are rather disrespectful to Powell and the other police, unknowingly play into the robbers' hands by cutting the power, and are perfectly fine with allowing some of the hostages to die if it means getting the villains.
    • A third example: Deputy Chief Robinson is a massive Jerkass, continually assumes Powell is wrong, distrusts McClane and generally acts as though he has the Idiot Ball in his pocket at all times. Roger Ebert went so far as to argue that this character alone more or less wrecks the film for him.
    • The same reporter gets zapped with a stun gun by the same Holly McClane in Die Hard 2 after revealing on international TV that the airport has been hijacked, thereby causing a panic that the authorities were desperately trying to avoid. William Atherton seems to have made a career playing jerks we love to hate. Speaking of which...
  • Ghostbusters: Walter Peck is made especially obnoxious and slimy so that his entirely reasonable request to check the Ghostbusters' equipment quickly escalates into him rashly shutting down their containment grid and unleashing a literal hell on earth. The viewers are called upon to place full blame on Peck and give a pass to the heroic Ghostbusters for their part; Peck is completely right about the inadequacy of the containment procedures, but he proves it by breaking them.
  • Little Shop of Horrors: Despite the situation that Seymour got himself into, we understand that he's doing this out of his love for Audrey, who is the sweetest character in the story. You can't hate the sassy Man-Eating Plant Audrey II because even though it eats blood, it also sings a few interesting songs. However, you can hate Orin Scrivello D.D.S., who abuses Audrey and takes glee in tormenting his patients.
  • Up the wazoo in Tim Burton's films:
  • Adam Sandler's Big Daddy is a movie crammed with all sorts of characters, so you'd expect there to be a few good villains among them...but, one by one, almost all of the characters eliminate themselves as targets of hate. The hero's main antagonist in the film is none other than himself; he will overcome his character flaws and become a better person, so by default he can't be hated. The one character who comes closest to filling the role of a human antagonist is nothing more than a Punch Clock Villain who is ultimately sympathetic. The protagonist's gruff father might be seen as a potential Hate Sink, but he and his son reconcile in a Crowning Moment of Heartwarming. Jerkass characters like the homeless guy and the drunken old man are so goofy that you can't really be offended by them. Even the protagonist's roommate's fiancée, who acts like a bitch throughout most of the movie, proves to be a Jerk with a Heart of Gold. So who is there left to hate? Who else but the surly ex-girlfriend from the movie's opening scene. She lies to the protagonist, cheats on him with a much older man, and then expresses absolutely no remorse when she gets caught. You have to wait until the last few seconds of the movie to see this character get what's coming to her, but it's worth it.
  • Twister: Cary Elwes plays the corporate-backed scientist Jonas. You can't rage at the tornadoes, right? They're a force of nature, and they inspire awe in the heroes and give them purpose. But this guy "sold out" and got corporate funding, making him a puppet of The Man (and why would a scientist ever want funding?). His team travel in sleek and sinisterly identical black vans compared to our Ragtag Bunch of Misfits' ragtag assortment of vehicles, and he's a hack that doesn't know the true science and just copies the heroes or relies too much on the instruments rather than the clairvoyant way that Bill Paxton just stares at the storm and knows which way it will go. Ultimately, he and his driver get sucked into the storm when he arrogantly ignores the heroes' warnings.
  • The Towering Inferno. You can't hate a fire, but you can hate the selfish, incompetent Roger Simmons. Jim Duncan also plays this role, to a lesser degree.
  • Sean Parker from The Social Network. In a story full of Gray and Gray Morality, he's the closest character portrayed as an outright villain due to how much of a Jerkass he is.
  • Harvey Baylor in Planet of the Dinosaurs. The protagonists have all crash-landed on a far flung planet inhabited by prehistoric creatures, with no way to contact Earth and little hope of being rescued. Harvey proceeds to whine indiscriminately about how he's the Vice President of Spaceways Incorporated (and therefore their boss) and he can get them all fired, complains about having to do so much walking with no clear endpoint, and repeatedly sexually harasses his secretary. You can't hate the dinosaurs because they're dinosaurs (and barely put in any appearances in the movie anyway), and you can't hate the planet because it's a planet. But BOY can you hate Harvey Baylor! Thankfully he dies about halfway through the movie by being fatally gored by a Centrosaur and tossed off a cliff.
  • Stephen King movies (and the books they are based on):
    • You can't hate the titular eldritch abominations from The Langoliers (especially since they're just a creepy noise closing in from over the horizon for most of the story), and there's no one to really blame for stranding the characters in the past. But there's Toomy. Hateful, spiteful, assholish, with Freudian excuses and issues stacked high, who annoys, irritates and backstabs. You can't not hate Toomy. He gets eaten by the title Clock Roaches near the end of the movie.
    • In the live action production of The Mist, the monsters are terrifying but don't appear to be acting with true malice. They're just following their instincts to eat and reproduce. But boy, oh boy, can you ever hate Mrs. Carmody, the shrill, hateful Jesus freak who looks down her nose at anyone who isn't as "righteous" as she is and whipped the mob into a religious frenzy that almost resulted in the murder of the protagonist's young son.
    • Percy Wetmore in The Green Mile. You can't hate the racism in the '30s that put John Coffey on Death Row, you can't hate the system for making sure he'll die in the electric chair, and you sure can't hate Old Sparky itself. But you can definitely hate Percy, who uses the fact that he's the nephew of the governor's wife to duck authority at every turn...even after deliberately sabotaging the execution of a convict he particularly hates simply because he hates him, (and not for anything that got him on Death Row, he just personally hated him) having him fry alive in the chair, right after telling him his fantasy of a place for his mouse was a lie. His comeuppance comes in the form of Mr. Coffey, who "uses him as a gun" to kill a more proper villain, William Wharton, then leaves him catatonic.
    • IT has a lot of people to hate. The titular monster is, as with other examples, a creature that lives by its nature, although during shooting, Tim Curry was an outcast on set because he looked so creepy in the makeup. Henry Bowers got a bit of a pass because he'd grown up on (in the words of Mike Hanlon) "a good farm gone to shitshack shambles" with his insane, abusive father. However, it's very easy to hate the men in Bev's life, particularly the nameless early boyfriends (one of whom broke her nose), her husband Tom (although he dropped dead after he saw IT in the book, his fate was left unresolved in the film) and her abusive, creepy-bordering-on-paedophile father. Several of the townspeople who looked away while the kids were being beaten up and might have died at the hands of the bullies also deserve the Hate Sink.
  • Jurassic Park: Donald Gennaro, the lawyer. Specifically because of how different his character is in the book from the movie. In the book he is actually fairly competent and brave, not the useless, spineless one-dimensional character in the movie, illustrating the screenplay writers needed someone the audience to focus some hate on, because you can't hate the heroes or the dinosaurs right? He's the only person to not see any problem with cloning dinosaurs, shows his stupidity on the tour by asking if the live people are autoerotic (confusing the word with "animatronic"), and then abandons the children during the scene with the T-Rex. His comeuppance of getting eaten sitting on the toilet is masterful. The movie version of Gennaro seems to be a Composite Character of Ed Regis from the book, who also abandoned the children during the T-Rex attack and ended up eaten.
    • Ironically, the novel version of John Hammond fills the role very nicely; he's an arrogant, rich bastard used to getting his own way, whose refusal to listen to criticism ends up getting numerous people killed. His comeuppance is falling prey to the dinosaurs himself at the very end, after it seems as though they're safe. In the movie he's upgraded to a nice old man whose only fault is naive overconfidence.
  • Resident Evil: Afterlife: Kim Koates plays the annoying Bennett, a movie producer trapped in an L.A. prison with a few other survivors. His character is the classic hatesink - utterly one dimensional and can be lifted right out of the story. He is rude, selfish, and disagrees with every other main character on decisions. When things start to go wrong he shoots a fellow survivor and then escapes in a small plane leaving the rest behind. Then in the climax he does the bidding of the main evil character so that he is saved. But he gets his just deserts when the heroes kill the main villain and leave him to be eaten by some unseen horror.
  • Unstoppable: You can't hate a runaway train, but you can hate Obstructive Bureaucrat Galvin. His comeuppance is that he loses his job afterwards.
  • George A. Romero's Zombie Apocalypse movies always include at least one of these; they usually have a big share of the blame in making things go From Bad to Worse.
  • Simon Canton in Deep Rising. The monsters are just predators that live to consume, and most of the mercenaries have some redeeming qualities such as determination and being badasses. Canton however is only selfish, cowardly, and greedy. He's not so bad at first (having clearly established with Finnegan that he had planned for everyone aboard the boat to be safely evacuated), but he eventually tries to leave the other survivors for dead, then tries to kill Trillian, shrugs off the all the passengers' deaths because he can still scam the insurance agency if the ship sinks, and tries to steal Finnegan's boat. He meets a deliciously Karmic Death.
  • Dr. Gerhard Klopfer in Conspiracy, who stands out as the most detestible character in a film filled with Nazis. He and his colleagues are all genocidal imperialists, but most of them are at least pragmatic, coldly efficient, or not completely unsympathetic (Kritzinger and Lange). Klopfer tops them all by being morbidly obese, gluttonous, ugly, rude, an open pervert, even more simple-mindedly racist than the others, and cowardly (he makes jokes about Heydrich's possible Jewish ancestry behind his back but dares not to say it to his face when dared to do so by Mueller).
  • In the movie Waiting, the primarily antagonist is the restaurant staff's soul-crushingly dull and miserable existence. Which is why we have the "biatch" who ordered the steak. She's only in one scene, but that was more than enough. Every single line of her dialogue is a condescending insult (including being angry her food was delivered too fast,) delivered with an infuriating sneer. When she drags out the "How hard is your job?!" line, that's when they've had enough. Even after watching them subject her food to the most disgusting act of revenge you could imagine, you'll still feel like she was let off too easy.
  • In St. Helens, this role is split between Whittaker, the logging baron and Dr. Wagner, Jackson's boss at the geological survey. You can't hate a volcano for erupting, but you can hate people who ignore the protagonist's warnings and suggestions to evacuate. Whittaker is made less-likable by profiting off the media attention the volcanic activity brings the town, being rude to the protagonist's love interest, while Wagner verbally disparages the hero and hates him personally.
  • The parents we see in The Breakfast Club are all abusive, self-absorbed assholes that exist to make the kids look much better by comparison.
  • Alfrid Lickspittle in The Hobbit Trilogy (especially TheBattle Of The Five Armies), a Suspiciously Similar Substitute of Gríma Wormtongue without any redemable qualities. He's a greedy opportunist who immediatly kisses Bard's ass after the death of the former chief, yet before that he was supporting the latter against him. He treats the civilians like crap especially the women and when orcs invade the refugees' camp, he flees all battles and goes as far as disguising himself as an old woman. Needless to say that the audience would beg an Orc to kill him. Unfortunately, He's a Karma Houdini and runs with a fair amount of gold.
  • Talbot in the 2003 Hulk seems purpose-made to make the audience loathe him. The real threat of the film is Bruce's evil, obsessed father David who is the root cause of the entire Hulk problem, and General Ross is a man trying to do what's right to stop a genuine menace, even if he goes out of his way to persecute Bruce out of prejudice. Talbot is just a smug corporate bastard who only wants fame and glory, endangers everyone by going over Ross's head to unleash the Hulk, bullies Bruce whenever he can and being a dickish romantic foil, and contributes little to the story besides repeatedly getting Bruce into Hulk-mode.
  • Many Godzilla films have one of these. After all, you can't hate Kaiju, but you can hate objectively terrible people.
  • Jimmy from Q: The Winged Serpent. A money-grubbing, obnoxious coward who doesn't care that innocent people are dying.
  • On one hand, Patty, Ned's girlfriend from School of Rock has a point about Ned letting his friend Dewey mooch off of him. On the other hand, she acts like an utter bitch who constantly henpecks Ned and takes delight in Dewey's misery. This eventually culminates in Ned leaving to go see Dewey and his band of students perform at Battle of the Bands, slamming the door in Patty's face while she ironically yells at him to stand up for himself for once.
  • TRON: Legacy: For someone who's committed genocide on the ISOs, taken full control of his world and banished their creator, reprogramed thousands, possibly millions, of programs into his own army (including Tron, himself), and sending others to derezz in the game grid, Clu is among the most despised live action Disney villains ever known. What really tops this off is the cold-blooded murder of Tron/Rinzler and his Redemption Rejection after Flynn apologies to Clu for messing everything up, since perfection (which Clu was programed for) is impossible.
  • Paparazzi reads like some Hollywood actor's revenge fantasy, where the main character basically spends the latter half of the film committing numerous acts of vigilante murder against the paparazzi who crippled his wife and put his son in a coma in an accident. The only reason this is even remotely acceptable is because the film depicts all paparazzo as cackling supervillains who take perverse joy in ruining people's lives, to the point that even the police are secretly rooting for the killer.
  • Being a killer-animal story, Snakes on a Plane has Paul, a businessman who is obnoxious for the sake of being obnoxious and only exists so the audience can cheer when he dies. In contrast, the guy who put the snakes on the plane simply disappears from the narrative entirely because there's no believable way to put him on the plane after take-off, and extending the action beyond what the audience came for would have probably induced Ending Fatigue.
  • Scowler from the Walking with Dinosaurs movie has proved himself to be unlikable due to being a Big Brother Bully to Patchi and picking on him for no reason. Then his hatedom increases when he thrashes Patchi in a battle and then kicks him out of the herd, leaves him to die, and doesn't let Juniper help him. Just because Patchi leads the herd off the icy lake, which Scowler led them onto in the first place. It makes it satisfying when Gorgon and his pack maul him to near death near the end of the film.
  • 12 Angry Men has Jurors #10 and #7. Jurors #3 and #4 are the most die-hard in favor of the conviction of the innocent defendant, but 3 has a Freudian Excuse ( the defendant reminds him of his estranged son) and 4 simply honestly believes the defendant is guilty, so it's hard to hate either of them, especially 4. But we can definitely hate 10, who believes the defendant MUST be guilty because he's Latino and who even 3 and 4 despise despite technically being on the same side. 7 is a more neutral character, but he goes about his neutrality in the most assholish manner possible, not caring at all about doing justice or the fact that someone's life is at stake and simply voting with whoever's in the lead at the time so he can go home and watch baseball.
  • Willow has Burglekutt, the prefect of Willow's village whose Establishing Character Moment involves his making it quite clear that he wants the hero's farmland. A minor Running Gag involves his head and/or face getting shit on by passing birds.
  • Charlie and the Chocolate Factory has, in addition to the "bad" kids, Violet's absolutely horrendous mother. While a major point in the book and both films is that the brats' parents made them the way they are, this overbearing Stage Mom in particular gets a lot of emphasis, and it's clear she's groomed her daughter to be an overachiever for herself and only herself.
  • Onodera in Gamera Vs Barugon is a gargantuan asshole whose pursuit of wealth is carried out with neither empathy nor honour. It's hard not to cheer when he gets eaten.
  • Paul Sarone in Anaconda. You can't hate the anaconda, but you can hate him. He is willing to saccrafice the protagonists in order to capture the anaconda.

  • Dragon Bones has high king Jakoven. The heroes never meet him in person, but we get to see how he regularly appoints men to become Queen Tehedra's lovers, then kills them for petty reasons, are told that he sleeps with young males, who may be underage, and took a fifteen year old boy, whose parents were killed by his soldiers, to his bed. The man, now thirty, secretly detests him. Oh, and one of the Queen's lovers he kills is a cousin of the protagonist. He also refuses to send soldiers to defend one of the countries under his rule, in the cold-blooded tactical plan to take care of the invasion/ bandit problem only when it starts to get closer to his home. The actual villain, i.e. the one who needs to be fought by the heroes, is a rather cool Smug Snake, and not nearly as hateable as king Jakoven.
  • Harry Potter gives us Dolores Umbridge. In a book in which Lord Voldemort is lying low, she takes the stage as the main face of opposition, and is still the character most hated by many fans. While Voldemort was never seen as the slightest bit sympathetic, he is still harder to hate. Umbridge is a good demonstration of what you get when you take a bigoted, hypocritical shrew and give her authority, and is so plausibly cruel in the course of her travesties of justice that readers find their blood seething with her every word and deed. The fandom's hatred for Umbridge was so strong that Rowling had to state, for the record, that Umbridge was tossed into Azkaban for her crimes against Muggle-borns. To quote A Very Potter Sequel:
    Finally, I may have found someone powerful enough to survive coitus with the centaurs!
    • The Dursleys were also this in the first three books, where they would constantly neglect and even abuse Harry. But they would mellow down as the series progressed, and Harry even developed a kind-of-friendly relationship with his ex-bully cousin Dudley.
      • By the end of the series, most of the Dursleys come to respect Harry. Petunia hated Harry at first due to unresolved jealousy at her sister and only friend Lily (Harry's mother), who left her behind to go to Hogwarts. She comes to realize that Harry had nothing to do with her own jealousy. Dudley came to seriously respect him after he was saved from the Dementors, since it was basically a "I've treated him like crap for 13 years, and he still decides to save me anyway. My God, why did I ever treat him like that?" moment. Vernon doesn't change much, but since both his wife and son now both respect Harry, he can't antagonize Harry anymore without looking like a total ass, so he settles for a grudging sort of quasi-respect.
  • In the Magic: The Gathering Kamigawa trilogy, Choryu. He is selfish, entitled, arrogant, smug, and cowardly. When he finally gets his, most readers will want to do a little happy dance. Then they stop when they find out just how horrifying his fate really is.
  • Charles from Jade Green is a perverted alcoholic who has a thing for teenage girls. The Title Character herself is the one that is actually causing the problems in the book, as she is haunting the house following her demise. Then subverted when it turns out that Charles was the actual villain, and that Jade Green was trying to protect Judith from him.
  • In Deadhouse Gates, the second book in Malazan Book of the Fallen, the Chain of Dogs (a massive host of refugees marching across the continent) is constantly being attacked by enemy armies, but our viewpoint character for these sections of the story never gets more than a few glimpses of the enemy leaders. Without a face or personality to put to them, it's hard to dislike the armies of the Apocalypse on a personal level. Instead we're invited to vent our loathing upon a group of whiny nobles within the Chain of Dogs, who protest the main characters' actions at every turn, are openly cruel to their servants, and get a lot of their fellow refugees killed through incompetence.
  • Since there's no real villain in Flight 116 Is Down by Caroline B. Cooney, the audience gets to focus their hatred on Darienne, a selfish passenger who ends up being completely unharmed in the crash. Heidi and Patrick work hard to save the passengers of the crashed plane while Darienne stands around doing nothing but complaining and being useless, yet she tries to take credit for saving people at the end. Even Patrick loses his cool when Darienne gets too much to handle.
  • An in-universe occurs in The Hunger Games. Katniss, Peeta and other tributes can't exactly attack the Capitol or directors of the games. The rest of the tributes are just as oppressed as them so they channel their hate and murderous instincts towards the Careers from District 1, 2 and 4 who are Child Soldiers volunteering to be in the game, having trained from birth to kill others. Combined with their cruel mindset and superior skills, the Careers always team up to take down the weaker tributes, then gleefully kill each other once the others are dead. However Katniss eventually realizes that the real enemy isn't the Careers but the Capitol and therefore decides to join the rebellion.
  • Busqueros from The Manuscript Found In Saragossa. Smug and infuriatingly clingy, his unwanted "help" always brings more bad than good (if it brings any good at all), yet he still claims he is indispensable for the viewpoint characters' plans and schemes, and he will not take "no" for an answer.
  • Tybalt, the Token Evil Teammate from The Reynard Cycle is a selfish, callous, Jerk with a Heart of Jerk. Whenever he gets even remotely close to petting the dog, he finds another one to kick.
  • A Song of Ice and Fire
    • Cersei Lannister: not only is she ruthless and scheming, she's also not nearly as intelligent or skilled in advancing her family's position as she thinks she is, often causing harm to others for little to no gain on her part. Perhaps the best thing that can be said for her as a character is that she loves her children; however, since Joffrey is one of them, maybe that's not such a redeeming quality after all...
    • Joffrey Baratheon himself fills this role eminently by being the most vicious and abusive little Royal Brat in a series full of them until he's killed in the third book. Even In-Universe, only Cersei mourns his death.
    • Walder Frey, who makes no attempt to hide what a degenerate, vile scumbag he truly is to everyone around him. The only reason people continue to tolerate him is because he holds an important strategic point between the North and the Trident. When he and his family commit the most appalling and most craven of crimes by breaching the laws of hospitality, everyone except the Boltons and Lannisters (who are already both extremely hated by that point) in the continent wants to see him and his entire family dead. In fact it seems, Tywin planned on the Freys being an in-universe Hate Sink from the get-go. While people understood Tywin engineering the Red Wedding because he was at war with the Starks, they loathe Lord Frey and his family for carrying out Tywin's plan, because, by doing so, they broke one of the most sacred laws of the realm.
    • Ramsay Bolton, the pyschopathic Torture Technician and Serial Killer bastard son of Roose Bolton is almost certainly the single most depraved character in the entire series, which is one hell of an accomplishment.
  • The Relic has Agent Coffey. Mbwun, the creature behind the murders at the museum, is moreso a Tragic Monster just trying to survive by this point so you can't really hate it. Coffey is a jerkass agent who wrestles control of the investigation from Special Agent Pendergast and his bull-headedness leads to events at the museum getting even worse.
  • Överenskommelser by Simona Ahrnstedt has three characters, who are just there to be hated. Wilhelm Löwenström is an extreme Domestic Abuser, his son Edvard is a serial abuser sociopath, and as if that wasn't enough, we've also got Carl-Jan Rosenschiöld, a sick and twisted combination of the other two. These three men share a view on women, which is just disgusting even by the standards of the era (the 1880s), so they actually think that a man has the right to mistreat a woman in any way he can think of. And as much as Beatrice, the story's female protagonist, becomes the most obvious victim of their abuse and their schemes, many other people are harmed as well. Even other men in the story are repulsed by them.
  • Madicken by Astrid Lindgren might be children's literature, but the second book in the series has no less than two Hate Sinks.
    • The mayor's wife is a Rich Bitch extraordinaire, who believes that she's above everyone else in their small town. She starts a stupid vendetta against Alva, Madicken's family's housemaid, and The Movie of the Book makes it very clear that her husband is hen-pecked.
    • Madicken's school headmaster is hated by all the children, not to mention that he's very politically incorrect by modern standards, with his views on how girls should behave and his tendency to let rich children off the hook. But he passes the Moral Event Horizon by subjecting a girl, who had stolen his vallet, to caning in front of all her class-mates. Madicken acknowledges that stealing is wrong, but the punishment is still clearly seen as too severe for the crime.
  • The King Killer Chronicle has Ambrose Jakis. While the ostensible Big Bads of the series are the Chandrian, they remain an enigmatic, looming threat whose motives and identities are major driving mysteries of the series. Ambrose, on the other hand, is a petty, sexist, bullying, smug jackass who goes to every conceivable length imaginable to make The Hero, Kvothe's, life a living hell. The levels of spiteful deeds he engages in ranges from trying to get Kvothe expelled from school and getting him fired from his job, all the way to poisoning him, torturing him with malfeasance and ordering a hit on him, all the while hiding behind his wealth and connections to make sure he never gets any permanent comeuppance.
  • The four brats in Charlie and the Chocolate Factory are not villainous — the book has No Antagonist — but are all dreadfully Spoiled Brats with obnoxious personalities and bad habits. Much of the book's Black Comedy comes as each meets a nasty, poetically-appropriate fate when they give in to their vices and disobey Willy Wonka on the tour of the titular factory. Of course, there are readers who think the kids don't deserve quite such nasty punishments, so adaptations often make them even worse to justify their fates (in the 2013 musical, Mike Teavee is an Enfant Terrible)...but they still aren't villains in the conventional sense, as they aren't working directly against the other characters.
  • Liane Moriarty's novel Big Little Lies has a host of antagonists, yet most are portrayed as too complex to be considered truly despicable. Even the abusive husband shows remorse for what he does to his wife and shows signs that he's a genuinely good person who just happens to have a major personality flaw. The protagonist's archenemy Renata may be a stick in the mud, but given that her daughter was physically abused her melodramatic attitude is understandable. The one character who has absolutely no redeeming factors is Renata's sycophantic elitist friend Harper. Harper attempts to turn the whole school against one the main characters and her son for supposedly attacking Renata's daughter, despite not having a single scrap of evidence. She obviously believes that she'll come across as a crusader for justice, but ultimately she just seems like a drama-hungry shrew.
  • Caelan from Skulduggery Pleasant is a blatant knockoff of Edward Cullen: a morose, brooding vampire who lusts after the female protagonist, Valkyrie Cain, to the point that he sees himself as her guardian angel and wants to control her life. He is hated by pretty much every other character (even the other vampires), his obsession is frequently mocked and he's eventually killed by the very person he was so in love with.
  • In Ragtime, we have Willie Conklin, the racist Jerkass fire chief who trashes Coalhouse Walker's car. His crime of vandalism is small potatoes compared to the serial murder and arson spree Walker gets up to after becoming the novel's Big Bad, and he's completely unconnected to the murder of Walker's wife (done by a mob of unnamed characters, so hard to hate) that spurs his descent into villainy. Nevertheless, the reader is invited to hate Conklin over Walker, as the novel goes into great detail explaining Walker's motivations and how he became the way he is, while Conklin is and apparently always was just an asshole.
  • Quite a lot of what makes Literature/Goosebumps scarier to read as an adult is digging deeper into how horrifically stupid, petty and cruel many of the adults and children are. But Alexander from Deep Trouble, Tara Webster from The Cuckoo Clock of Doom, Mr. Saur from Say Cheese and Die-Again!, Vanessa from Chicken, Chicken, Brandon from Headless Halloween and Micah from Revenge R Us are probably the worst examples.
  • In World War Z, you can't hate the zombies, but you CAN hate Brickenridge Scott, an asshole pharmacist company owner who made tons of money scamming people into buying his untested products meant to keep people from turning into zombies. He openly brags about scamming people out of their money, says they wew stupid for not checking to see if they actually worked, and laughs when he hears that most of his buyers wound up infected.

    Live-Action TV 
  • In Doctor Who, Gibbis from the "God Complex". That annoying rat-human. After the initial humor of his planet of origin, he let go of Howard to be eaten by the Minotaur. And they were so close to finding out who he was. Many people could have been spared if not for Gibbis.
  • Cold Case loves this trope. Virtually any episode with a Sympathetic Murderer will also have a secondary villain who is genuinely scum, and as the investigation proceeds it's typically revealed that they've committed a (non-murder) crime, too, enabling the cops to throw the book at them. Examples include...
  • JAG: In "Mishap", Captain Ingles acts as this, by charging Lt. Skates for culpability in an air accident and impeding Harm’s subsequent request for documents in Skates’ defense. It turns out she was not doing anything wrong; but rather that the crew was overworked and underfunded (lack of manpower, lack of spare parts etc.), and Ingles didn’t act maliciously or with any hidden motives other than to maintain his prerogative of command and unit cohesion.
  • Carrusel: Maria Joaquina Villasenor and Jorge del Salto are given many more negative traits than the rest of the students combined. Yet neither one of them is a sociopath. Maria Joaquina's greatest crime seems to be not returning Cirilo's love. In fact, somebody even lampshades that while she may be conceited at times, she is not cruel. Jorge is a big more selfish and haughty, but he genuinely thought he was doing the right thing. He is even portrayed as being wrong simply because he wanted to read instead of playing with the other boys in the class.
  • In Game of Thrones, where every character has complicated morality and isn't entirely good or evil, King Joffrey is there to ensure that everyone hates his guts.
  • LOST excels at introducing characters who seem completely unlikable at first, only to reveal that they're more complex than they seem at first glance. However, there are two big exceptions to this rule: Anthony Cooper and Martin Keamy. Each of these characters only appears in a handful of episodes, yet manage to come off as more evil than any of the show's main villains. The writers have stated that Keamy in particular was a deliberate attempt at creating a character with no redeeming qualities whatsoever.
  • Freddie Lounds in Hannibal is an Intrepid Reporter who runs a tabloid news site that cashes in on the FBI's investigations and constantly leaks what should be confidential information. That's not including her abhorrent treatment towards Will Graham, whom she publishes articles on, saying she believes he is a psychopath and potential killer himself. In the second season, Freddie arguably becomes a more layered character, and the Hate Sink baton is passed to sociopathetic meat packing heir Mason Verger.
  • Several characters fulfill this trope in Sons of Anarchy, most notably Carusso the porn producer that kills Luann, the Ghanezi brothers that made torture and rape porn, the prison guard that kills Opie and the porn actress that sleeps with everybody’s husband. All of these characters seem to be added to the series to be hated and/or for the public to applaud when the heroes kill them. After all, if you have a series about criminals, you do need to make them look as good as possible.
  • Justified:
    • Season 4 lacked a genuine Big Bad in the vein of previous villains like Bo Crowder, Mags Bennett, and Robert Quarles, focusing instead on Raylan and Boyd competing to capture fugitive Drew Thompson. Unfortunately, this meant that Boyd and Wynn Duffy, two of the most popular and well-liked characters ended up in the antagonist role for the season. In order to save them from the audience's hate (and prevent them from looking incompetent) the writers created Nicky Augustine, a mobster from Detroit who arrives in town also searching for Drew. He's not really any more evil than Boyd or Wynn, but where they are Affably Evil Punch Clock Villains, Augustine is a smirking Smug Snake with the maturity level of a schoolyard bully. By the time he's had Boyd and Constable Bob beaten, come onto Ava after demanding to know how many people she's blown to get where she is, betrayed Johnny to Boyd, attacked Raylan's family, and tried to betray Sammy Tonin (while disregarding the advice of his right-hand man, the Affably Evil Mr. Picker) it's impossible to not want him dead.
    • Clover Hiller leader Lee Paxton takes the role in the early part of Season 5. Again, while he's no more evil than Boyd (and in fact has a far shorter rapsheet), he's characterized as a crass, misogynistic, classist jackass, whom the audience can direct all their loathing at.
  • Lou Avery, Don Draper's replacement at SC&P in the final season of Mad Men, is pretty much the anti-Don - a racist, sexist, incompetent asshole who's sucking all the fun out of the Creative department. This is almost certainly intentional, as he represents the problems besetting the company in the wake of their decision to put Don on leave and send Pete and Ted off to California, effectively leaving the New York office in the hands of a bunch of old white men.
  • All My Children: Michael Cambias is to this very day almost-universally despised by both the characters themselves and the fanbase for his rape of Bianca.
  • Emergency! had a few of these in various eps, due to rarely having any real antagonists very often. The most obvious one was Craig Brice in season 6. He was written to be annoying,anal,perfectionist,self-righteous and an overall jerk. In other words, to make the viewers yell "get Johnny well and back on the job please?"
  • Senator Kinsey in Stargate SG-1. He is arrogant and unpleasant and is very much a Corrupt Politician. Everything he does and say is against our heroes starting with shutting the Stargate program while Alien Invasion is coming and ignoring all warnings from SG-1. Then, he create a shadow group called N.I.D. and tries to take control of the Stargate program. They resort to blackmailing General Hammond and replacing with a Hate Sink and incompetent General Ripper. Other of his schemes involve stolen alien technologies for profit and military use, which all backfire due to misuses.
  • ER, as a medical show, rarely had outright villains, the closest it came being the occasional Asshole Victim patient and the largely nameless and faceless terrorists seen in the Doctors Without Borders arc. Instead, the show offered plenty of dislikable doctors to direct viewer ire, often of the Obstructive Bureaucrat type. Kerry Weaver in season 2 was the first, being the unexpected new Chief Resident from another hospital that all the staff hate. Upon her Promotion to Opening Titles, however, Kerry received many more sympathetic traits, and the baton was passed to Ellis West (played by many-time villain actor Clancy Brown), an extremely slimy pharmaceutical exec who is more or less Kerry without a single decent trait. When she stands up to him, you're rooting for her. After him, the Jerkass, cavalier Chief of Surgery Robert Romano took over until he too got Character Development, and the show never really settled on one Hate Sink after that.

    Professional Wrestling 

  • Inspector Javert is the main villain of Les Misérables, but while he does make life miserable for Valjean, Javert honestly believes that he's the good guy and he's just trying to do his job and arrest Valjean, whom he believes to be a dangerous criminal (and technically he's right, as Valjean is a bail-jumper); when Javert realizes that Valjean is really a good person through and through, it turns his world upside down (he's always thought of criminals as irredeemable monsters, so Valjean is a walking Logic Bomb like that). So who can the audience hate? The Thenardiers, the cowardly comic relief thieves who abuse Cosette, loot bodies during the Revolution, and try to attack Valjean's house, which leads to Cosette being sent away to protect her.
  • Judge Turpin in Sweeney Todd: The Demon Barber of Fleet Street, a Hanging Judge paedophile who sends an innocent man to prison on the other side of the world, rapes his wife and drives her to suicide, then adopts their daughter precisely so that he can groom her into becoming a Replacement Goldfish. His sidekick Beadle Bamford is also a constant and dedicated doggy-kicker.

    Video Games 
  • In Pokemon Gold And Silver, the evil Team Rocket organization only turns up three times and hardly drive the plot. However, the story features many encounters with Silver, your rude, thieving rival, who is easier to hate (until he finally undergoes Character Development, that is).
    • Played a little less strongly in the original Red and Blue versions with the rival character Blue. He's not a thief like Silver, but he is still a cocky bastard that is always one step ahead of the player, and always shows up at the least convenient of occasions - and wins the League championship just as you get there forcing one final showdown before the credits roll. Like Silver he has softened up considerably by the time of the games sequel.
    • In both of these cases you could also argue that this is the purpose of Team Rocket in the first two games; actual criminals who abuse Pokémon for profit rather than other trainers competing for the same goals as you.
    • In Pokémon Black and White , Ghetsis Harmonia is a much more straight example of this trope. Although the game's main conflict is about clashing ideals between the protagonist and N. Ghetsis, is largely responsible for N's mindset, a horrible father to N, spends the entire game giving speeches to try and convince everyone to break their bonds with their Pokemon and release them (so he can take over the world, not because he actually believes that it's better for the Pokémon, unlike his son) however it's quite emotionally cathartic when at the end of the game you get to lay the smackdown on him after he calls N a freak to his face. In the sequel Pokémon Black 2 and White 2, he's more clearly the Big Bad from the start, but even then his underlings in this game (specifically Zinzolin, Colress and the Shadow Triad) are still way more sympathetic than him.
  • Baldur's Gate and its sequel are good at this too. The player's missing dad Bhaal, the Bigger Bad of the series, is the God of Murder, who specifically conceived scores of children so that they would eventually die and resurrect him, but spends the entire series in the background as an unseen threat, making a few brief appearances as an Enemy Within before vanishing into obscurity. Sarevok, the Big Bad of the first game and your older brother, spends most of the game out of sight, hiding behind his pawns in the Iron Throne, and when you do meet him he turns out to be a serious Badass who can later join your party in Throne of Bhaal as the best fighter in the game, and if you set a good example, he can even become a good guy. Irenicus, from the sequel Shadows of Amn, is more difficult to like due to his status as a Hero Killer and the fact he tortures you and Imoen to awaken your divine blood, but is also a Magnificent Bastard with an almost sympathetic background (his attempt to become a god of the elven pantheon was punished by the loss of his soul, which also removed his capacity for empathy) and scary levels of Genre Savvy, complete with the famous line, "No, you warrant no villain's exposition from me." Finally, Amellisan from Throne of Bhaal is an ingenious chessmaster with such an epic battle that you can never truly hate her. So instead, various small-time baddies take most of the heat:
    • Baddies like Angelo Dosan, a Corrupt Cop and one of Sarevok's lieutenants who assumes control of the Flaming Fist after Sarevok becomes duke of Baldur's Gate. If he captures you he puts you through a Kangaroo Court and sentences you to hang obstensibly because you oppose his boss. He is also the (abusive) father of party member Shar-Teel, which goes a long way towards explaining her hatred of men. Killing him in the final fight is thus very satisfying.
    • Also from the first game is a more indistinct example: Sarevok's stepfather Rieltar Anchev. He isn't just a Corrupt Corporate Executive leading the Iron Throne; he didn't just strangle his wife with a garrote over infidelity in front of their adopted son; he even helped dwarven party member Yeslick to reclaim his clan's mines, only to betray him, slap him in a dungeon, and take the mines over for the Iron Throne. His death either at your hands or those of imposters hired by Sarevok is used to frame you for conspiring with the Shadow Thieves in distant Amn to bring about a war between Amn and the Sword Coast; otherwise it's a textbook example of Kick the Son of a Bitch with shades of Pay Evil unto Evil (Sarevok orders the imposters to use a garrote, to begin with). If there wasn't a blame game going on, it would be an intensely sympathetic moment for Sarevok.
    • In Shadows of Amn there are the Cowled Wizards, who are a bunch of Knight Templar, holier-than-thou jackasses who imprison mages on trumped-up charges, have a secret torture room, kidnap Imoen along with Irenicus at the start of the game and try to murder party member Valygar just so they can get access to an interplanar spaceship using his corpse. Consequently, when Irenicus breaks free and slaughters them all, most players cheer him on even though he's the Big Bad, while others wish they had the opportunity to do it themselves, and when Edwin assigns you the job to kill one such wizard tracking him, even good companions admit that going after a Cowled Wizard is okay in their book.
    • One character who makes the audience hate him not by being scum of the earth but by being a source of infuriation is Noober, also from the first game, and his successor Neeber in the sequel. In summary, Noober is a Nashkel villager who is despised by the other villagers and players alike; he comes up to you and forcibly initiates dialogue over and over and over, about 65% of what he says being "How about now?" regarding the question of whether you'll throw rocks at him. You can kill him for no reputation penalty, and the Enhanced Edition gives you the chance to add his name to a divine hitlist, which will eventually make him the target of celestial retribution. Aside from that last one, Neeber is much the same, only his monologue slightly shorter.
  • Final Fantasy X. As it's rather hard to develop much hatred for a giant, emotionless crustacean regardless of how many people it kills (and harder to keep coming up with excuses to wind up in the ocean having boss fights with it), Seymour keeps popping up in the plot to provide a speaking villain for the party to fight on land instead of Sin. While he does have his own motivations and does get somewhat tied into the plot with Sin, his personal impact on the story itself is quite minimal overall aside from providing ever more complex boss fights after you kill him and he just keeps creating ever more elaborate boss forms for himself.
  • Volgin of Metal Gear Solid 3. His first action is blowing up his allies with a nuclear bomb, for the hell of it. However, despite being (relatively speaking) the Big Bad of the game, he's not the main antagonist - the game is much more interested in the relationship between Naked Snake and The Boss. Volgin simply serves as 1) A homage and Affectionate Parody of James Bond villains; 2) a foil to The Boss; and 3) a form of catharsis before The Reveal.
  • Dragon Age: Origins
    • As the Archdemon is an alien, unknowable background threat and Teyrn Loghain turns out to be a better man than he initially seems, the role of Hatesink falls to one of Loghain's Co-Dragons, Arl Rendon Howe. A sociopathic aristocrat who only cares about his own ambition, Howe is a Smug Snake who spends most of the game kicking dogs and carrying out Loghain's will in the most brutal way possible. Loghain's daughter Anora even mentions that desperation for political support was the only motivation Loghain had to even associate with the man. He gets bonus points if the player is the Human Noble, as in that Origin he is responsible for murdering most of the player character's family and household (including his/her kid nephew) and forcing the player character to flee and join the Wardens. Makes his eventual comeuppance all the more satisfying and poetic.
    • Bann Vaughan from the same game only has a notable role in the City Elf Origin Story, and has possibly 15 minutes at most of screentime. Yet in this short timeframe he establishes himself as a racist towards elves, an Entitled Bastard, and a serial rapist and killer of elven women who abducts the female part of an elven wedding party, which includes the protagonist's cousin. He's superfluous to the plot, and his whole purpose is to act as a Starter Villain whose actions force the City Elf to join the Grey Wardens.
  • In Dragon Age II:
    • Ser Alrik is a textbook example. In a game filled to the brim with Grey and Grey Morality, Alrik is a sadist who tortures mages and makes them Tranquil For the Evulz, and is pushing a plan called "the Tranquil Solution" to apply this to every mage in the city. Just in case you think Anders is exaggerating, his one scene consists of him threatening an apprentice who just wanted to see her mum again. "Once you're Tranquil, you'll do anything I ask." (Oh, and NPC banter confirms he's done this before.)
    • Then there's slaver Varian, who kidnaps a boy called Feynriel with intent to sell him off. Can't say you feel in the least sorry for him as rogue!Hawke nails him in the forehead with a throwing knife.
    Varian: One more step and I'll kill the boy!
    Hawke: This is as close as I need to get.
    • It has also been remarked that the one thing the Broken Base of Dragon Age II can agree upon is that everyone hates Sister Petrice. Her entire role in the story is to incite hatred against the Qunari by framing them for crimes they didn't commit, acting as a catalyst for the tensions in Kirkwall by arranging murders of Qunari, and pinning the blame for everything on Hawke whenever possible.
    • But far worse than most of the above is Ser Karras, a Templar who first appears during the sidequest Act of Mercy. An obvious Knight Templar who clashes with Reasonable Authority Figure Ser Thrask near the end of the quest, he does absolutely nothing to earn your respect; he uses "Robes" as a slur against mages, is heavily implied to be raping one of the escaped mages he was tracking should he make it through the first act alive and remains a supporter of Meredith all the way through the game, except perhaps once she drops off the deep end at the end of the game. Pretty much the ONLY reason not to kill him and take his Cool Sword as a bonus is that Thrask wants you to resolve the situation without violence, and you have to really like Thrask to do that since unless you kill him, Karras makes it through to the end of the game unscathed, which is pretty egregious when far more likable characters (like Thrask, for a start) don't.
  • Dragon Age: Inquisition:
    • Alexius, Calpernia, and Samson, all have certain sympathetic and redeeming qualities. Livius Erimond is a straightforward Smug Snake who manipulates the Wardens into committing horrific atrocities with no Freudian Excuse or likable trait to speak of. As opposed to the other three, he shows no remorse nor care for anyone else when he is judged by the Inquisitor at the end. Cassandra at one point asks Cole if there is any hidden pain that he can sense in Erimond. Without hesitation, the almost child-like and loving Cole responds, "No. Erimond is an asshole".
  • In the Original Campaign of Neverwinter Nights 2, the Big Bad is the King of Shadows, a being of pure darkness who commands armies of The Undead and is driven to annihilate anyone who gets in his way. However he doesn't put in an appearance until the very end of the game, and by then the player will have learned about his sad, sad origin story and original strength of character, and probably feel sorry for him more than anything else. Instead, the player's vitriol will probably be directed towards his Dragon, Black Garius. Although more relevant to the overarching storyline than his master, Garius mostly shows up in occasional cutscenes to vaguely foreshadow the next threat the player faces, treat his underlings like dirt or describe his plot to usurp the King of Shadows and gain ever more power. His underling Torio Claven also draws a lot of hatred due to the part she plays in framing the player for the slaughter of the village of Ember as the prosecutor in the player's trial, which ends in her invoking Trial by Combat if you're found innocent, as well as her abrasive and infuriatingly smug demeanour during the whole affair. However, even she can get some respect; if you save her from execution later in the game, she ends up working for you as a talent-spotter looking for followers for the player's fortress, Crossroad Keep, and in the epilogue she seemingly pulls off a genuine Heel-Face Turn. By contrast, Garius' repeated appearances simply show him getting more and more dispicable with every passing moment, and he has exactly zero redeeming features. It's implied that even Bishop thinks he's a worthless cur.
  • While many villains in Fire Emblem: The Blazing Sword are Grade-A Moral Event Horizon-crossers, nearly all of them have some sort of sympathetic quirk or cool point that makes it difficult to say you sincerely want to throttle them. Sonia has her sex appeal and a vaguely sad death scene; Ephidel is very suave and cool-headed and has a few Draco in Leather Pants fangirls; Darin is such a hapless dupe that you'll probably just end up feeling sorry for him; Jerme is so over-the-top in his villainy that he becomes somewhat amusing; and Nergal comes across as kind of Woobieish if you get all the super-ultra-hidden chapters. So, who can you hate? For many fans, the answer to this is King Desmond of Bern, a man who, out of sheer envy and spite for his wife, arranges at least two assassination attempts on his own son which end up turning said son into a would-be continent-destroying dictator twenty years later. Lundgren also gets some of this for how petty and racist he is, but even he can command some respect for being an exceptionally powerful boss for someone his age; by contrast, Desmond's entire motivation for being evil is that despite being King he's a huge loser and nobody likes him. If you're playing Hector's story, Pascal Gretzner also counts, being one of the most vile and unsympathetic characters in the entire game (he invited the entire population of his village to his castle, then killed them all, simply For the Evulz), but who's only a boss for one chapter.
    • Excellus serves this role in the Valm Arc of Fire Emblem Awakening. The actual Arc Villain, Walhart the Conqueror, doesn't even appear until towards the end of the arc, and is more of a Worthy Opponent and Well-Intentioned Extremist (and hilariously hammy), so they had to give you someone to hate and Excellus certainly delivers. Notably, he's this even in-universe, to his own side at that!
    • Like the Elibe ones, the Jugdral Fire Emblem is also full of sympathetic villain, but some still exists just solely to show off how much of a horrible, hateful person they are. There's first Queen Hilda who exemplifies Evil Matriarch, supports Child Hunts happily (when even her equally bastard husband Bloom are not amused) and takes pleasure in killing off Tailto/Ethnia that her attempts to 'take revenge on her son' and fighting for her country becomes annulled to see how much of an evil bitch she actually is. The other one? King Chagall of Agustria, who is a complete 180 from his peace-loving father, killed his father with the help of Manfloy, supports the banditry havoc of other Agustrian Lords, continuously provoke the Grandvalle army by attacking them to take over, continuously treats Eldigan like shit and eventually scheduled his execution for petty reasons, without a single tinge of regret. These two are pretty much ones that most fans would agree as the bitch/bastard that no one will miss.
    • In Radiant Dawn, the seven senators fill this role through their boundless greed and cruelty, and most of them are ludicrously self-righteous to boot. They aren't the Big Bads or even Co-Dragons, but they are responsible for everything bad that happens in the game. Even they don't quite match Izuka though, who helps with the senators' plot and kills countless laguz in gruesome experiments to create Feral Ones, laguz that are permanently kept in their animal form at the cost of their sanity. Then he surrounds himself with the successful specimens and has them fight for him. The hate for him applies in gameplay too, as these atrocities make him a Goddamned Boss.
  • Mass Effect 3
    Shepard: "That was for Thane/Miranda/Kirrahe, you son of a bitch!"
    • Dalatrass Linron exists solely to be vilified for not helping the Krogan overcome the genophage. Under certain circumstances in the previous games, however, Linron can subvert this. Specifically, the source of Linron's Jerkass attitude is that she's afraid that if the genophage is cured, the galaxy will have another Krogan Rebellion on its hands, the krogan overwhelming everybody with force. In most playthroughs, this attitude comes off as prejudiced and closed-minded. But if Wreav is the Urdnot leader instead of Wrex, and simultaneously the player chooses to cure the genophage with Wreav as the leader...guess what? After the Reapers are finished off, in the Extended Cut ending slides, raising a giant krogan army to take on the galaxy is exactly what Wreav does! This actually makes Linron right, since this is a Krogan Rebellion in the making.
  • Maven Black-Briar from The Elder Scrolls V: Skyrim. She not only consorts with thieves and assassins, but she has the government of Riften in her hands, she has her employees killed if they displease her, and she even supports the Thalmor.
    • And speaking of the Thalmor, they're an entire faction made to be a Hate Sink, no matter which side of the Civil War you're on. Pro-Empire folks get to deal with them parading about the fact that the Empire Won the War, Lost the Peace against the Aldmeri Dominion (the nation the Thalmor rule), while pro-Stormcloak people rail on them for persecuting Talos worshippers. The game parading inquisition squads about on the roads between cities is an open invitation to kill them in manners most creative.
  • Porky from MOTHER 3, being abusive and manipulative, is much easier to hate than the Brainwashed and Crazy Claus and Fassad. Not to say Fassad doesn't have his moments.
    • While Giegue of Mother: Cognitive Dissonance does order his henchmen to do some heinous stuff like attacking a village of innocent civilians, his tragic origins and his ultimate fate garners some sympathy. His minion Greyface however has none of those saving graces. When he isn't mocking the heroes, he's stealing the Apple Pieces the player worked so hard to get. The hate gets hammered home when on Mars, Greyface reprograms Larice to fight his friends which nearly kills him while he escapes from Mars. It's later revealed that Greyface's true identity is Porky unsurprisingly.
  • Several examples crop up in Dead Island. The zombies? No, they are merely victims. Ryder White? No, he's The Woobie, framed and makes a Face Monster Turn. Instead we have Charon who orchestrates the outbreak, Koritoia who knowingly and willingly allowed the kuru outbreak to occur through cannibalism and tried to kill his daughter, and the Raskols gang; murderers, rapists, they set the infected against the survivors For the Evulz and are so bad the Banoi Islands Self Defense Force is formed to try and control them.
    • One of the critisms of the game, in fact, can be that Charon escapes unscathed and wins, despite being a Hate Sink, preventing Catharsis.
  • Neyla of Sly 2: Band Of Thieves is designed to be hated among the fanbase; she becomes The Rival following her Face-Heel Turn, and soon is revealed to be the Big Bad when she kills the villain brought up as the Big Bad and takes the body of the previous Big Bad for herself. While some fans do hate her, others enjoy her villainy.
  • RefleX has ZODIAC Virgo. It's nowhere near the Big Bad—that position belongs to Tsukikagerou, the commander of the Raiwat forces who is only seen in an intermission detailing how his plans are falling apart, and that's if you don't have The Tale of ALLTYNEX Guidebook. ZODIAC Virgo, on the other hand, is shown in Area 7 destroying the human-made Virgo and then the Player Character and his ship, the Phoenix. When the Phoenix revives as ZODIAC Ophiuchus, few things are more satisfying than getting back at ZODIAC Virgo and tearing it a new one with its own attacks.
  • Dragon Quest VIII has Prince Charmles, the closest thing to a Trope Namer for Prince Charmless, and never gets an ounce of positive character development. He has an arranged marriage to the Hero's love interest, and by the end of the game, both the love interest's father and Charmles' own father wind up dropping support. And during his main plot focus, all he really does is make you do all of the work for his Rite of Passage, four times over, and then cheats his way into making the whole thing moot anyway.
  • Final Fantasy Tactics has Algus Sadalfus, a textbook example of Aristocrats Are Evil. Since the first act of the game (the length and breadth of time he appears for) keeps the true bad guys in the dark, there can't be any other reason for him to appear. He spends his time as a guest character repeatedly demonstrating his contempt for everyone not of noble birth, which culminates in killing Tetra, who an enemy had been trying to use as a Human Shield. He is hated so much that he is almost guaranteed to appear in any "Most hated video game characters" poll, especially since he is from a Final Fantasy title. The PSP version even brings him Back from the Dead for an extra stage just so the player can kill him a second time.
  • Shin Megami Tensei has had several people like this. The developers seem quite aware of the fact that since most of the Big Bad-caliber villains are gods, demons, and angels straight out of the great myths, you're more likely to be in awe of them rather than wanting to throttle them, so they sprinkled in a number of supporting antagonists throughout the series you can hate to your heart's content. They tend to be completely human, either ignorant or apathetic toward the designs of the real villains, and hold a rivalry with the given game's Chaos Hero. They include...
    • Ozawa from the first, a Yakuza punk who extorts money from the townspeople and beats up the Chaos Hero every chance he gets. After the thirty-year Time Skip, he grows from an asshole teenager to an asshole middle-aged man, selling his soul to Mikazuchi, the Japanese god of thunder, to be able to do those same deeds on a wider scale.
    • Captain Jack from Strange Journey, a slimy war profiteer whose reaction to the impending end of the world is wondering how he can make a quick buck off it. Murders, lobotomies, and torture aren't beneath him, and he ultimately fuses the Chaos Hero Jimenez with a demon against his will, intended to be the first in a private army.
    • Tayama from the fourth, essentially a somewhat-successful version of Ozawa. He controlled the post-apocalyptic Tokyo essentially through blackmail, threatening to stop producing Red Pills, a drug demons can feed off of instead of eating humans, if his authority is ever challenged. He also runs a human farm where Magnetite is extracted directly from the brains of people he's kidnapped, which is the secret ingredient of the pills, and an NPC implies he engages in Wife Husbandry on top of that.
    • Also from Strange Journey, we have the angel Mastema, who seems like a standard Law representative, but plays on the Law Hero's insecurities, manipulates her into becoming his pawn, and his Villainous Breakdown on the Chaos route reveals that he doesn't even have noble motives. He does what he does because he wants to please YHVH so he can evolve past angelhood.
  • Kind of zig-zagged in BlazBlue. Hazama/Yuki Terumi is clearly an in-universe version, he is designed all the way to be completely unpleasant, a self-aggrandizing narcissist who thinks that he is the most awesome being in the world and everything needs to please him, or else. On top of that, he even uses this trope as a mean of surviving, if he's hated in-universe, he will continue to exist. In other words, he's trying the best he can to be the universe's Hate Sink by being as obnoxious and despicable as possible. Out of the game-verse though, he's the complete opposite, he's the type of Love to Hate character and garnered many fans for his accomplishment and his Troll nature and being the 'Japanese version of The Joker', going as far as placing among the Top 5 of favorite men of Arc System Works. This popularity and the possibility of Misaimed Fandom for this Hate Sink was lampshaded during Bururaji, when Asami Imai (Tsubaki's VA) remarked on how such (intentionally) unpleasant character garner so much fandom.
  • Amongst the cast of Final Fantasy VII, the one to fit this trope is quite probably Professor Hojo. He's not the ultimate Big Bad, as the spot was held by Sephiroth, but safe to say, every tragedy that befell into the world and its character can be traced from Hojo's inhuman experiments and activities done for his own definition of 'science'. Including Sephiroth's descent to evil itself. And there's no justification of his utterly amoral activities. Every spinoff of the game will direct all of the tragedies to be eventually caused by Hojo himself, as if Square-Enix wants to make the fact intentional.
  • As subjective as most of the game is, OFF does have one character meant to be hated by everyone: Dedan, the Jerk Ass guardian of Zone 1 who is only ever seen either pushing his workers around or threatening to kill someone. While he's in said zone, at least.
  • Grand Maestro Mohs in Tales of the Abyss. More or less every moment he's onscreen oozes smug sliminess, and he's got an impressive dog-kicking resume ranging from warmongering to masterminding Akzeriuth, convincing Natalia's father to kill her and Luke, holding Anise's parents hostage to blackmail her, and killing Ion by forcing him to read the Score. However, he's ultimately a patsy for the true antagonists, and by the time you fight him, he's completely lost his mind and been turned into a monster.
  • Atris in Knights of the Old Republic II: The Sith Lords is an incredibly hypocritical and Holier Than Thou Knight Templar who thinks she's the last true jedi in the galaxy and has an incredibly narrow and Black and White viewpoint of the force, even by jedi standards. She's very smug during you conversation with her, viewing you as an heretic and completely oblivious that her smugness has corrupted her to the dark side long ago. And said conversation give you multiple opportunites to push her off her big horse and it's, needless to say, very satisfying to do so.
  • Myron in Fallout 2 is Black Isle's attempt to build the worst human being imaginable. A perverted, snotty teenager, he's uglier than most ghouls and has a grating, whiny voice. He invented Jet, one of the worst drugs in the series, solely because a crime boss asked him to. You can recruit this little toad, but aside from some minor skills at making chems, he's worthless - he can't fight at all and whines like a toddler if he's hurt. It's the rare player who lets Myron breathe for more than a few seconds after meeting him. The ending goes out of its way, should Myron somehow survive, to note that he was murdered by a Jet addict and instantly forgotten by the world.
    • Fallout 3 gives us Colin Moriarity, who, technically neutral, is considered to be one of the more hated NP Cs, generally being both manipulative and a massive jackass. He's also hated in-universe among the other residents of Megaton. It's not uncommon for players to kill him, ignoring the karma penalty.
  • Grand Marshall Garithos in Warcraft III The Frozen Throne is the bigoted commander of the survivors of Loarderon, who hates every non-human race of the alliance. During the game he constantly puts down Kael'Thas sunstrider, leaves him to fight the undead scourge without any human help (restricting the units you can build) and when Kael accepts the help of the Naga to help his people survive he has them incarcrated for treason. Later on, he accepts to join forces with Sylvanas Windrunner and her splinter cell faction of Undead to drive the dreadlords out of Loarderon as long as she gets the hell out of his kingdom when they succceed. And during a bonus quest in the level, he calls a group of captured dwarves "lazy" after he saves them from being captured. All and all, you don't feel sorry when Sylvanas orders Varimathras to kill him and the ghouls eat his corpse.
  • Dalia Hawthorne of Phoenix Wright: Ace Attorney. It's really not surprising that we are supposed to hate her given all her evil actions.
    • And especially Matt Engarde. At least Dahlia has a bit of tragic background that might give her some sympathy, even if slight. Matt Engarde has no justification for his evil whatsoever, literally proclaiming he is evil because he can be.

    Web Animation 
  • RWBY has several antagonistic characters and groups (Grimm, White Fang, Roman Torchwick, Cinder Fall, etc.). However, for one reason or another, most of them are difficult to be a target of audience hatred. That role is filled by Team CRDL, a group of callous, obnoxious, bigoted, cowardly bullies who pick on many of the show's designated Woobies.

    Web Comic 
  • Ace debuts in the Katamari comic's first arc when the King of All Cosmos brings him in as 'extra insurance' against the UF Os, and quickly establishes himself as The Rival. Once he proves himself more interested in ensuring the Prince fails than making sure anything gets saved — including Daisy, his own cousin — it's all downhill from there. Actively resisting any sort of character development, he's so self-absorbed and caught up in his own delusions that it's difficult to sympathize with him at all.
  • While Drowtales officially has no Big Bad, Snadhya'rune Vel'Sharen is the closest fit with most of the strife in the story resulting from her machinations. Despite this she's largely a behind-the-scenes player who keeps up a friendly veneer in public and can seem downright reasonable until she finally starts letting her Mask of Sanity slip in a later story arc. Kalki her daughter, on the other hand, is openly antagonistic from the moment she's introduced, and one of the first things she does on panel is kill one of the more sympathetic characters with a dirty trick in front of his mother and entire family. And that's not even touching on her later actions, which include stabbing her sister's hand into the table to make her stay, chopping off her arm seconds later and going for a thrill kill against some unfortunate guests in the middle of her own home being attacked by actual invaders, which establish her as firmly Ax-Crazy compared to Snadhya'rune's refined manipulations. Ironically enough, the two of them switch roles in the end when Snadhya murdered Kalki in cold blood after growing weary of her behavior. Alas, Poor Villain indeed.
  • When Amber's father is introduced in Shortpacked!, we only know of what a complete asshole he was through Amber at his funeral. In Dumbing of Age, you'll want to punch the screen every time he appears and demonstrates his mastery of parental abuse (lampshaded by the author, who mentions that saying he also parks in handicapped spaces would make him cartoonishly evil).
  • Garry the dragonfly from Com'c is rude (including referring to everyone as "shitheads"), obnoxious, egocentrical and hypocritical, specifically designed to be hated.
  • Daimyo Kubota from The Order of the Stick is a Smug Snake and Filler Villain who possesses none of the entertaining, impressive, sympathetic, or redeeming qualities of the comic's other Big Bads or Arc Villains. He's a scheming aristocrat who cares only about getting himself into power, thinks taking Azure City back from Xykon will be a trivial matter, repeatedly tries to assassinate Hinjo to take Azure City's throne, sees no value in commoners, tries to have a pregnant woman assassinated to give himself a political edge, and murders Therkla when she tries to convince him to simply defect from Hinjo and form his own kingdom somewhere else instead of usurping Azure City. Once captured by Elan, he spends a few moments gloating about how he'll manipulate the situation to be a Karma Houdini, then is effortlessly vaporized by Vaarsuvius, who doesn't even know his name and just assumes he's a villain interfering with the main plot because Elan's captured him.

    Web Original 
  • Duke Crabtree from Ambition was clearly supposed to be this, with being a Smug Snake cop with a whiny, nasally voice, along with the player being given the option to insult and even punch him along with the fact that it turns out that he was Evil All Along. It backfired, though, when he became one of the most popular characters in the series thanks to some bizarre memetic lines, being far more competent than the protagonist (to the point of being able to successfully stand in as a marriage counselor,) and his apparent ability to summon bright, colorful lights and a guitar wail when he kills you with a tire iron. Meanwhile, other characters like Ted, who the creator tried really hard to make sympathetic in spite of his actions, became The Scrappy instead.
  • Ricky Collins in The Lizzie Bennet Diaries frequently compliments Lizzie and Charlotte but does so in an arrogant and obnoxious way. He tries to give advice but underestimates their accomplishments and knowledge, bashes Lizzie's blog, boasts of himself, tries to make himself look important and only speaks/cares about business.

    Western Animation 
  • In Spongebob Squarepants, in the episode "Pickles", Bubble Bass. He's probably more of a Fat Bastard than the trope namer. He (intentionally) caused Spongebob to have a Heroic BSOD, and when his lies were revealed, he tries to run away like a coward. The operative word here being "tries". What he does is less "running" and more "attempting to move faster than walking speed while wheezing heavily due to his obesity".
    • Squilliam Fancyson. Again, it doesn't seem to work because he's so smug and egotistical he comes off as entertaining.
  • Invoked in-universe in Metalocalypse with the Fan Song. "You fans out there give us something more than just record sales. You give us something to hate. AND WE HATE YOU, YOU BRAINLESS MUTANTS! HATE! HATE! HATE! HATE! HATE! HATE! HATE! HATE!"
  • Family Guy:
    • Jeff from the episode "Screams of Silence: The Story of Brenda Q." is this, primarily because his abusive behavior was not Played for Laughs, to the point where we would cheer when Quagmire ran him over and killed him at the end.
    • Being a high order Sadist Show, the show tends to flip around with this for almost every character depending on Rule of Funny. This erratic development is likely what led to the show's frequent Darkness-Induced Audience Apathy.
    • Connie D'Mico serves the purpose of being a high school bully who picks on Meg, so that fans can hate her.
    • Carter Pewterschmidt, Lois's father, every now and then.
    • In-Universe, Meg herself. When the whole family is stuck in the house, just trying to wait out a hurricane, tensions finally reach a breaking point and Meg calls out her whole family for all the abuse they've done to her. For example, she makes Lois realize that she's been a dick to her only daughter for no particular or justifiable reason. Lois, Peter, and Chris all storm off, completely devastated. It's only when Brian talks to her that she realizes that she needs to serve as a "lightning rod" for all the hate just to keep their dysfunctional family together.
  • Pete on Goof Troop due to the show's setting is not a traditional villain. Instead, he's just a thoroughly unpleasant person who treats everyone like crap, especially his neighbor, Goofy and his own son, PJ, the two characters who deserve it the least. Most of his episodes play him as The Chew Toy and it's always satisfying to see his schemes fail. This is downplayed to a certain degree, as Pete does have some, albeit infrequent, intentionally sympathetic moments.
  • Diamond Tiara from My Little Pony: Friendship Is Magic usually finds herself in this role. She's an ordinary filly with an Alpha Bitch streak, but she's constantly portrayed as less sympathetic than many of the other villains, many of these who are supposed to be far worse by several magnitudes, such as Nightmare Moon and Discord. Yet while these villains have sympathetic moments (even her cohort, Silver Spoon has at least one at the end of one episode), Diamond Tiara has no such moments. There's no real explanation why she behaves in this manner. She's just plain nasty. She doesn't even have a Freudian Excuse either; her father, Filthy Rich, is a nice guy, very respectful of Granny Smith and the Apple family, since it was she who helped his father, Stinking Rich, on his way towards becoming the founder of Ponyville's largest and most successful store, Barnyard Bargains. So...DT's a Rich Bitch because...she wants to be one, apparently.
    • Despite only appearing in an early episode, Gilda the Griffon is one of the most hated characters for having little characterization, calling everypony lame and infamously making Fluttershy cry.
    • Then there's Prince Blueblood. He's just a Royal Brat who acted like a jerkass to Rarity in the episode "The Best Night Ever" when Rarity tried to win his affection.
    • The teenage dragons from "Dragon Quest". Their only purpose is to be complete and utter Jerkasses to Spike and anything that's not a dragon. Toward the end of their episode, the dragons attempt to kidnap baby phoenixes and try to force Spike to smash an unhatched phoenix just because it's fun.
  • Zordrak, despite being the Big Bad of The Dreamstone, doesn't actually have much involvement in the scheme of things, his far more sympathetic lackeys the Urpneys usually doing all the active work in whatever new plan is made. As such usually he has little role outside abusing his minions and acting as a driving force into them trying to take the stone, and being the one legitimately evil bad guy so we don't feel too bad about the Urpneys losing.
  • Virginia of Lola And Virginia, she's a super stuck up Alpha Bitch who acts like the worlds revolves around her, and is willing to use every dirty trick to get her way. She has very little to no redeeming qualities, and it is satisfying when she does get her comeuppance in the end.
  • Backstage interviewer Tally Wong from the uncanceled seasons of Celebrity Deathmatch. While she puts on a pleasant smile for the cameras, she is frequently dismissive and even downright spiteful towards the fighters she's interviewing, leading commentator Johnny Gomez (another frequent victim of her insults) to call her out on it on numerous occasions. Needless to say, fans frequently clamored for her to be killed off.
    • In the original seasons of the show, Debbie Matenopoulos was such, and not just because she replaced the previous interviewer, Stacy Cornbred. She was frequently disrespectful towards the celebrities she was interviewing, and she was especially an asshole towards Nick. Of course, compared to Tally, she gets it fairly easy.
  • Adventure Time: Martin, Finn's human dad. Finn and Jake risked everything to reach this guy, with their quest to reach the Citadel he was imprisoned in resulting in Prismo's death and the Lich releasing a ton of super-criminals. And what does Finn find? A complete Jerkass loser who abandons him yet again, as well as causes him to lose his arm. Needless to say, many fans were pissed.
    • Magic Man. A character whose reason to do literally ANYTHING is to piss off others. Many annoying or bad characters in the series are at least funny or cartoony, but Magic Man is just an obnoxious, smug jerk.
  • For season 3 of The Legend of Korra, we have the Earth Queen, Hou-Ting. While only a secondary villain. They've made every attempt to make her as unsympathetic as possible, to the point where she makes Long Feng and Tarrlok look like nice guys. Her worst act is hiring poachers to hunt (endangered!) sky bison to make steaks out of them. There are even rumors that she ate her father's beloved pet bear, Bosco. Korra's only reason for ever wanting to keep her around was to prevent the Earth Kingdom from falling into chaos, which is exactly what the Big Bad wants. So when Zaheer, the Big Bad of the season manages to kill her by literally bending the air out of her lungs and making her suffocate to death, there's barely any sympathy for her. In fact, there was actually rejoicing from most of the poorer populace.
  • Invader Zim has Gaz. While Zim and Dib both have sociopathic tendencies(taken to extremes with Zim) they're often too funny and pitifully delusional to hate. Gaz, on the other hand, is a psycthotic bully with little to no redeemable traits, and serves no purpose in the story but to be a thorn in Dib's side.
  • When "Kim Possible" isn't saving the world, chances are she's dealing with Bonnie Rockwaller, a stereotypical cheerleader who loves making her life miserable. Ron Stoppable wonders why Kim doesn't resort to using kung fu since she's dedicated her life to stopping evil.