It's All About Me

Fry: Bender! This has nothing to do with you!
Bender: That's impossible!
Futurama, "Jurassic Bark"

Evil Cannot Comprehend Good? Hardly! I understand the value of what good deeds I do, and how much I deserve in return for the most trifling sacrifice I give. People should be grateful to me. No, offsetting my mistakes by the good I've done is not sufficient; it's just ingratitude not to give me more, which is an injury.

And injury is terrible — when it's done to me. I know how evil it is that people Come to Gawk, and that they're lying when they say they didn't realize the character was there. I know how entitled I am to rescue — certainly before those Innocent Bystanders. I even understand the evil of breaking bargains that the other person hadn't agreed to, but unfortunately, I had assumed they would; little equals the rage of those proud few of us whose offer that We Can Rule Together is turned down — or a Femme Fatale turned Woman Scorned. And of course I know what punishment should be meted out for it.

Not even my True Companions are safe; they exist to be loyal to me, not vice versa. Indeed, I may sacrifice them for my own amusement. That's what they're there for. I may, of course, be angry at their harm or death at the hands of others, but that is because it removes a useful resource from our plans, or infringes on my authority. (As a consequence, a frequent source of inexplicable Mistreatment-Induced Betrayal or The Dog Bites Back. Why would they ever want to leave me?!) Similarly, if I reveal my intentions of betraying my superiors, and my subordinates revolt against me, I'll be shocked by the Rebellious Rebel's treachery — don't they know how good things will be when I succeed? The hero's coterie, on the other hand, merely provides a good source of Revenge by Proxy. Romantic relationships are much the same, those from whom I crave affection must give all their love while we just take.

Conversely, doing me a good turn may result in a wide degree of gratitude and "reward" for my helper. It can range from understandably none at all to generous offers of a quick and painless death. More benevolent overlords, as of course I am, may offer a Shiny New Australia for a good manicure, or a lifetime of friendship. Of course, I might just be an Entitled Bastard and expect the world to always forgive and oblige me whenever I do wrong... but how often is that? Then there's times where I, regretfully, simply kill our benefactor; how dare they see me as weak?!

Nothing shocks me more than Shut Up, Hannibal!, Talk to the Fist, or Kirk Summation; still more when someone says Get It Over With or Boring Insult. What could be more interesting than what I have to say?

Milder forms may have an elaborate justification for why injuries to me are so serious and my good deeds are more generous than anyone else. Or I may attempt to Buy Them Off... if it's worth it. On the other hand, the very wise and powerful don't even comprehend that someone might judge my actions by the same standards as those with less potential for greatness. But me on the other hand, I may show my lack of evil by admitting that my behavior and my enemies' can be judged by the same standard.

Can be either totally selfish, arrogant, and greedy or, for a Well-Intentioned Extremist, totally oblivious to the idea that others can grant the same importance to their cause that they do.

I may express the view that what I do is Dirty Business, but my sympathy is exclusively for myself and I deserve this sympathy. "Having to do such horrible things, God rest my soul. The sufferings of my victims never disturb me - and why should I care about such bugs?"

I might declare myself to be Above Good and Evil, with my affairs being more important than petty morality. The declaration never applies when I have suffered an injury. When things are really rolling, I may even declare myself above humanity and as (or above) gods.

This does not cover characters who have a case: the Gentleman Thief for example only robs from those who can afford it, has saved several lives, and can reasonably argue that on the balance, he's done more good than evil. Of course, in those cases, the character is aware of what evil he has done, and is merely looking for clemency.

Contrast Evil Cannot Comprehend Good, where the character does not understand why the hero does not behave as selfishly as he does, but does expect him to act in his own interest. When the trope is Evil Cannot Comprehend Good, the villain can't understand why the hero saved him from falling; in It's All About Me, the villain can't understand why the hero insists on arresting him after. I said I was grateful, didn't I?! The least he could do is let me go!

Compare Worrying for the Wrong Reason, where one character expresses some concern about a situation and another corrects them with a new concern.

Compare Protagonist-Centered Morality, where the author has a similar bias in favor of the protagonist. When a usually-good character is morally self-centered and it goes unnoticed, Moral Dissonance is present. Also compare Drama Queen.

Also see Moral Myopia, still more distilled. The Morally Myopic character at least acknowledges the rights of other characters in his own group. I suffer from moral blindness — if that's even the right word for it. Suffer, hah!

When the cause of the attitude is being raised in a family of great power and wealth, you have a case of the Sub-Trope Royal Brat. For religious cases, see Egocentrically Religious. Can cause Taking Advantage of Generosity. Overlaps with Hypocritical Humor when the focus is on the character's inability to take what he routinely dishes out. Capable of reaching the heights of Narcissistic Personality Disorder and Anti-Social Personality Disorder. Also commonly related, both in-universe and otherwise, to Muse Abuse. Toddlers also have this attitude by default, as their brains are not developed enough to understand that other people have different viewpoints.

Examples about Me:

What about me?
What about you?