Its All About Me / Video Games and Visual Novels

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Video Games

• Ace Combat 7: Skies Unknown features Col. McKinsey during Trigger's time with Osean Air Defense Force's 444th Fighter Squadron, also known as Spare Squadron, a group of military convicts who are forced to carry out often-suicidal missions. However, when Spare Squadron starts to prove themselves to be competent, McKinsey reminds them that they're still prisoners who are only there to atone for their crimes, but as pointed out by a member of Spare Squadron, McKinsey's only in it to get medals while Spare Squadron does all the hard work (and then he angrily has that prisoner tossed into solitary confinement). He even flat-out admits after one particular mission that the Osean higher-ups are giving Spare Squadron some attention, and that he deserves all the credit for Spare's hard work while the prisoners that actually make up the squadron and do all the hard, blood-shedding work deserve none. This ends up biting him in the ass when he gets promoted to a frontline position as "recognition" of his "efforts", rather than to a more cozy desk job like he wanted, so that he can try to earn the glory of being a heroic soldier the hard way.
• Anarchy Reigns has an entire song devoted to this trope titled, you guessed it, "It's All About Me". It's heavily implied to be the theme of one of the Rin sisters, Fei-Rin, making it that much more fitting.
• Jon Irenicus from Baldur's Gate II to a horrifying degree. He was like this even before his soul was stripped away. Irenicus endangered the lives of his entire race by trying to siphon the power of the Tree of Life in his bid for godhood; an act so heinous and sacrilegious that the Elven Queen Ellisime (who was his lover at the time) tore away his immortal elven soul and banished him with the Elven gods' blessings. Irenicus considers them monsters for taking away his soul and doesn't even acknowledge that maybe he had it coming what with nearly killing his own species. It gets worse when the lack of a soul caused him to develop a Lack of Empathy as well. Irenicus doesn't see people as people anymore after that point. To him, they are just tools to be exploited, slaves to be worked to death, experimental subjects, or targets for revenge. He needed some prodding by his much more empathy-lacking sister Bodhi before he started this kind of mindset.
• In BanG Dream! Girls Band Party!, one of the key conflicts in Roselia's band story involves Yukina's desire to become one of the best musicians in the world and to impress her father, a former musician, enough to bring him out of retirement, so she founded Roselia in order to have a band through which she can build her career to a level where she can get into a world-class music festival. When she gets a shady offer from an agent who promises that she can be admitted into the festival on the grounds that she dissolves her band, she seriously considers the deal (paraphrasing: "If I go through this deal, I'll lose my band, but then my father will see that I'm on top of the music world and come out of retirement."), but is secretly caught in the act by two of her bandmates. When the news spills out to the rest of the band, everyone is understandably angry at her for only thinking for herself, feeling as if they were only being used to accomplish her goals. Fortunately, Yukina's childhood friend and bandmate Lisa gives her a moral push, causing Yukina to cancel the deal and keep the band together.
• Batman: Arkham Series:
  • Quincy Sharp, the warden of Arkham Asylum, is more concerned with how a mass breakout at his facility is going to hurt his chances for his mayoral campaign than he is with the well-being of his staff. It's later revealed that he thinks he's the spirit of the Asylum's founder, Amadeus Arkham, and that he's doing all of Gotham a favor by running the place so he can execute the criminals being held there. When the outbreak is contained thanks to Batman, he takes credit for having stopped it despite spending most of the game as a hostage or in hiding, and rides his way to the Mayor's office so he can found the ultimate super-prison, Arkham City, as a more "permanent" means of dealing with criminals. However, as Hugo Strange, under the orders of Ra's Al Ghul, used the Mad Hatter to hypnotize Sharp for some time, possibly as far back as Batman: Arkham Origins, to carry out the Demon's will, Sharp's legacy ultimately goes up in smoke when things go pear-shaped at Arkham City, and he hangs himself in his cell (again due to Strange's influence).
  • To call the Riddler egotistical would be putting it lightly. The Riddler constantly boasts about his intellectual superiority over everyone (especially Batman), and believes that the events of Arkham Knight are entirely an elaborate ploy to trick him.
  • Jack Ryder declares that anyone who was forced to experience the horrors of Arkham City should be released and compensated, leading to all of the inmates getting as such. When criticized for it, Jack admits that he was talking about himself all along, not anyone else who was locked up in the complex. Furthermore, his comments on the Deacon Blackfire investigation center entirely on his hopes that revealing a mass-murdering cult will get him back in the journalistic spotlight without a single word to indicate that he cares about all the people that Blackfire has killed.
  • This is ultimately implied with The Joker in Batman: Arkham Knight, as it's shown his greatest fear is being forgotten about entirely, indicating that Joker's actions throughout the entire series were little more than ways to keep Gotham from forgetting about their dear old Clown Prince of Crime. Batman is able to use this to his advantage by sealing up Joker in his mind for good.
• Bendy and the Ink Machine:
  • "Alice" is obsessed with "regaining" fame and perfection and willing to go to despicable lengths to regain the fame and beauty she believes was stolen from her.
  • Before the events of the game, Joey Drew hired Bertrum Piedmont to build an amusement park based on Joey Drew Studios' cartoons — particularly based around the star, Bendy. Piedmont has quite the ego. He's annoyed enough at Joey calling him Bertie to rant about it in one of his audio logs, and he also considers Bendy Land to be his achievement alone. When Joey's mismanagement leads to the park not being built, he loses it.
• BioShock:
  • What Andrew Ryan says of himself through the creation of his underwater capitalist paradise Rapture in the first two games. He even believes that it is the nature of all humankind to think this way, telling the protagonist "In the end, all that matters to you is you, and all that matters to me is me."
  • In BioShock Infinite, Zachary Comstock's whole religion is centered around himself.
• Yuuki Terumi from BlazBlue is a great case of this. So what if he has to be hated in order to exist? He enjoys the suffering he has to inflict on people in order to ensure that they hate him, and he often goes out of his way to Break the Cutie for the simple sadistic enjoyment of doing it. His belief is that the whole world is a lie, the only truth is despair and he's going to show it to the world. So what if nobody else thinks like that except him? He's powerful and cunning enough to show it to the world, anyway. Most of them stems from how he's actually the spirit inhabiting the custodian unit of Master Unit Amaterasu, Susano'o-no-Mikoto, and then he was utterly displeased that he's designated to be the servant and wanted to have the world shaped in his image where he stands at the top and feared by all, the only truth he will accept. But... turns out Amaterasu was no better. The soul of Amaterasu was inhabited by a frightened little girl who got shoved into the unit by some other humans and given the order to observe the world and create world peace. Except she never wanted the role at all and so she designated someone, which happens to be the protagonist Ragna the Bloodedge, to be her chosen hero that will come and save her from her position... but every time something bad happened to the hero, usually by Terumi's works, the Master Unit proceeds to reset the timeline and hope that the hero doesn't swear off his role. Others may suffer their own tribulations throughout the different timelines, but that is of no concern of the Master Unit, she just wants to get out of her position that she didn't like and she'll abuse her power until that goal is reached, what the hell is this thing called 'responsibility' of a deity? Fun times.
• Handsome Jack, the Big Bad of Borderlands 2, is so full of himself that despite his numerous atrocities and enjoyment of them, he thinks he's the good guy. The first time he claims this to the player(s) is followed by an anecdote about how a man once attacked him with a spoon, so he took the spoon and used it to scoop out the man's eyes while the man's family watched, horrified. This particular memory causes him to burst into laughter.
  Recorded Message from Jack in Opportunity: Remember, we should all love our parents, but love me more.
• Calcia, the lobster that runs the counter in Carrie's Order Up!, has her credits bio list her likes as "Herself, Attention".
• The Doctor from Cave Story is a power-obsessed psychopath who only cares about himself. He has his eyes set on world domination using the supernatural powers of the Demon Crown, and would go so far as to subject an innocent child to a Fate Worse than Death to progress his goals, as he demonstrates with poor, adorable little Toroko.
• In City of Heroes, flame-wielding "hero" Flambeaux embodies this trope, to the point that when neither her team mates nor the public give her the love and attention she deserves, she undergoes a Face–Heel Turn. Her subsequent acts of (usually petty) villainy include trying to bomb a tabloid's offices for saying mean things about her.
• Cyberpunk 2077: Johnny Silverhand, in a nutshell. When Arasaka kidnapped his on-and-off girlfriend Alt Cunningham he immediately assumed that the corporation was using her to get to him, and even when someone sat him down and told him straight out that Alt was a genius, once-in-a-lifetime level programmer and hacker who had already worked on at least one black-ops project for IES and that everything about her abduction had "standard corporate asset extraction" written all over it, he still assumed that he was the real target and she was just collateral.
• From Disgaea and related works:
  • Prince Laharl from Disgaea: Hour of Darkness is, by his vassals' accounts, a self-centered brat with a massive entitlement complex. For example, he didn't expect to actually pay his vassals, since he'd have to share his allowance. He eventually shapes up (a little) when he realizes that they won't work for or respect him otherwise.
  • His vassal Etna is not above it either. She's perfectly willing to send her minions on suicide missions to satisfy her Sweet Tooth, and barely pays them anything. In Disgaea 2: Cursed Memories, she joins the party after an incident where she screws them over by giving them a fake ingredient For the Evulz. This backfires when their ritual inadvertently causes her power to vanish, then she proceeds to demand they fix her problems for her despite being the one at fault. However, she later opens up to Hanako after she shows interest in her, and eventually takes in and trains her to become a Future Badass Demon Lord after the two grow closer together.
  • Also from Disgaea 2, after the sheltered princess Rozalin is accidentally summoned, she initially does this when she demands Adell focus entirely on her needs. She gets over it over the course of the story after befriending Adell's siblings, seeing the effects of her father's curse on the world, and being touched by Adell's commitment to his promise.
  • Walnut from Phantom Brave. His entire strategy as a Chroma Oxide is to cheat other Chromas and steal their payments, and repeatedly supports his view with claims about "money rules the world" and "only the strongest survive", yet feels severely mistreated when the people he cheated, who are usually stronger than him since they tackle the things he won't, punish him for it. He develops a very one-sided rivalry against Marona because she defeats him, because she's making progress without having to stoop to his level, and because she befriends his ill sister Castile, making her genuinely happy (while he left to get money for her medical bills, thus making her lonely). Eventually his attempt to ambush Marona on the Island of Evil leads to the release of the Big Bad, Sulphur. (Admittedly no one had any idea that would happen.)
• Dragon Age: Origins:
  • Arl Rendon Howe, who was also The Resenter. He betrayed his best friend, Bryce Cousland, and slaughtered most of his family before throwing his lot in with Teyrn Loghain. When questioned about this later by a human noble PC, he has the audacity to claim that Bryce was a traitor because he made frequent trips to Orlais. Throughout the conversation, however, he reveals that he was simply resentful of the Couslands' success. As shown in the Awakening expansion, Arl Howe's actions end up bringing shame to his family and his children end up as pariahs. Even his last words are an example of this trope.
  Maker spit on you … I deserved more …
  • Marjolaine betrayed her disciple and lover under the belief that Leliana would eventually betray her, and then tried to sell out her own country to Harwen Raleigh. When you meet her in the main game, she still thinks it's all about her. If you try to tell her that Leliana has moved past her betrayal to help fight the Blight, she angrily dismisses you and insists otherwise. Marjolaine actually believes she is more important than the freaking Darkspawn.
  • Dwarf nobles in general seem to have this problem. During the First Blight, the dwarven kingdoms were nearly wiped out because the nobles were too busy bickering over whose thaig should be saved, forcing Paragon Aeducan to launch a coup just so that something was preserved.
• Dragon Age: Inquisition has Vivienne. She's a mage who opposes the mage rebellion because she'd achieved a cushy position in the Orlesian Royal Court thanks to getting a noble as a patron early in life. Due to this, she has never suffered any of the injustices or violence that mages in other mage circles experienced, and simply doesn't care about the way that other mages were abused, made Tranquil, or subjected to the Right of Annulment for the slightest offences or sometimes just because a Templar felt like it.
• Duke Nukem is this trope personified at this point. While he started off as some guy in a pink sleeveless shirt that watches Oprah, the very next game boosts his ego up to selling a book called Why I'm So Great and cockily confronting alien threats from then on. Hell, collecting the letters of his own name in sequential order gave the player loads of points. Duke Nukem 3D only escalated this further to pure 90's action movie hero Parody Sue levels, and subsequently Duke was practically singled out as a celebrity in the gaming industry. It got to the point that not only did he become a shining example of a Narcissist, only really out for babes and glory while promoting himself, but Duke Nukem: Manhattan Project literally labels his health bar as Ego. All of this came to a head in the last major release in the series, Duke Nukem Forever, where he became a full-on Jerkass that was more concerned about the aliens stealing his babes and screwing over his TV spotlight than the fact that the aliens were invading and trying to kill him in the first place. The coincidence that it would prevent falling into obscurity as an old relic of a hero was only a bonus.
• Dwarf Fortress:
  • The two most popular topics for necromancers to write about seem to be themselves and literary criticism of the books they wrote about themselves.
  • Demons who masquerade as gods to lead civilizations write very prolifically on their histories and philosophies, and how they're pulling the wool over the eyes of these stupid mortals. And they leave these strewn about their fortresses as if to mock everyone with any literacy.
• The Elder Scrolls:
  • Throughout the series, this is a trait of Meridia, a Daedric Prince whose sphere is obscured to mortals, but is associated with Life Energy, Light, and Beauty. Meridia describes herself as compassionate and merciful, and her actions do (generally) benefit mortals, but she won't hesitate to use or sacrifice her own followers for what she perceives to be a greater end. If said followers lose faith or abandon her because of her actions, her compassion disappears entirely and she will allow or even cause them to meet a terrible end.
  • Skyrim's Dragonborn DLC has Master Neloth, a Councilor of the Dunmeri Great House Telvanni who previously appeared in Morrowind. The rather lax rules in House Telvanni foster an environment in which Evil Sorcerer and magical Mad Scientist types flourish, and Neloth is the epitome of that. An Insufferable Genius of the highest order, Neloth doesn't give an iota of respect to even world-saving heroes like the Dragonborn. His reaction to the death of his steward is to complain about how annoying things keep happening to him and demand that the Dragonborn find him a new one. When he becomes convinced someone is out to kill him, he points out to the Dragons as one of the attempts to kill him. The Dragonborn needs to point out that the Dragons aren't just after him.
• In Empire Earth's last Russia level, General Molotov travels back in time and learns to his dismay that his idol and hero, Grigor Stoyanovic, isn't the noble hero who saved Russia and made it strong, but instead is a selfish dictator, who doesn't care if his successor, Grigor II, would kill billions of innocents to conquer the world. If he can rule the world and make everyone his slave, so be it. Molotov kills him to prevent Grigor II's rise to power.
• Endless Space: Horatio the First, a trillionaire narcissist who fled known space to a planet on the frontier to get away from all the people making fun of his weird-shaped head. There he found some alien cloning device and, as the most beautiful, perfect creature in existence, decided to destroy all life in the universe and replace it all with copies of himself, with himself as the ultimate ruler of it all. All of his clones are just as insane as he is.
• In Epiphany City, the player knows from the beginning that Superb Man is extremely selfish, but how selfish isn't revealed until the endgame, where he's so angry over Dahlia saving Lily and not him that he absorbs the shadows to become a proper villain, killing anyone in his path.
• Father Elijah from Fallout: New Vegas is an intensely selfish man who wants to turn the Mojave into a nation of slaves, loyal only to him and his ideals. Even more than that, he wants to erase any knowledge of his numerous mistakes and failures from living memory. He doesn't care how many people have to die for his goals and has zero tolerance for disagreement. Even his Pet the Dog moments show how ridiculously self-absorbed he is; he genuinely loves Veronica as if she were his daughter, but also deliberately separated her from her girlfriend because he didn't approve of their relationship. The idea that he doesn't get to choose who Veronica falls in love with apparently never crossed his mind.
  • From the same DLC in which Father Elijah plays a prominent part, Dean Domino. His motive rant reveals that he set out to sabotage every aspect of Sinclair's life. Not because Sinclair had done anything to him; because he was convinced, simply by virtue of Sinclair being wealthy and successful, that Sinclair thought he was better than Domino. And when Sinclair overcame his setbacks, Domino took it as a personal mockery and just got angrier, culminating in the heist plot that's left him trapped in the Sierra Madre for a couple hundred years.
• Final Fantasy:
  • Final Fantasy IX has Kuja, who doesn't just take the cake, he robs the whole bakery. The motivation for his Suicidal Cosmic Temper Tantrum: He was informed that he was mortal and thus would die soon, and he found it utterly unfair that the rest of the universe was allowed go on existing without him. Naturally, something had to be done to correct this grave injustice.
  • Aire in Final Fantasy: The 4 Heroes of Light is completely self-centered and only cares about her style and comfort to the point that Jusqua ditches her. She gets a huge wake-up call after her greed gets her cursed into being a cat and her Fairy Companion, Lilibelle, makes a Heroic Sacrifice for her.
  • The Ascians in Final Fantasy XIV are this. Originally, the setting was one world, but due to their actions while the Ascians were Precursors has split into 14 shards. The Ascians intend to remake their own world to get their way of life back, utterly heedless of the countless billions of lives they would be ending should their "Rejoining" come to fruition. No Ascian even cares about that, seeing the lives of everyone else on the various shards as "imperfect" and "ephemeral" and thus worthless compared to the Ascians' own desires.
• Timmy's father in Giants: Citizen Kabuto is a jerkass largely defined by his selfishness. It takes a special kind of self-absorption to have two Power Armor-clad alien mercenaries twice your size walk up to you and ask about their missing buddy and respond by complaining about how you're hungry and won't talk unless they go and hunt some meat for you. And then to demand they go and rescue your kidnapped wife, not because she was kidnapped, but because you refuse to cook your own food. And then order them off your land after they do this by threatening to set your dogs on them. Luckily for him, Baz and Tel never decide it'd be easier to just shoot him.
• Alex of Golden Sun. When you encounter him in The Lost Age after adding Piers to your party, he's quite offended that you found a new Water Adept who actually cares about your mission enough to, you know, tag along and help you himself... and then he reveals his hypocrisy by introducing you to his new allies. And then he double-crosses everybody, including Karst and Agatio. Lampshaded mercilessly by Jenna and Sheba after just about every cutscene featuring Alex. This is downplayed when an optional mind reading reveals he cares about Mia, though he considers this a weakness on his part.
• The God of War series has Kratos, a man who killed a pantheon rather than admit that maybe, just maybe, something was his own damn fault. Most evident in the second game, when he starts doing the exact same thing that Ares did, i.e. the thing that prompted the gods to help Kratos kill him. Then he claims that the Gods of Olympus betrayed him by stopping him. This gets called out in the third game, where Hermes Breaks Him by Talking on how his path only leads to destruction and Kratos undergoes a slow Heel Realization. Also lampshaded in the first game, where it's shown in a flashback that his wife Lysandra refused to believe that his brutality was for "the glory of Sparta" as he claims, telling him that he does it all for his own personal glory. It took him centuries of self-hating and self-pondering including raising a son as well as partaking in another war against the Gods before Kratos finally overcomes this and becomes a selfless benevolent god well-loved by his people.
• One of the defining traits of Michael de Santa of Grand Theft Auto V, starting from the very beginning of the game wherein he betrays his crew, sets up his supposed best friend to be killed by the cops, and makes off with all the heist money. He likes to claim all his motivation lies with doing what's best for his family (who he, it should be noted, always seems pained to be around), but it's unclear how much of that is genuine and how much of it is a convenient excuse for him to do what's best for him. Even Trevor, who's a complete and utter, undeniable psycho, shows more capacity for genuine loyalty than Michael.
• Ted Faro in Horizon Zero Dawn. Three words: Malfunction: APOLLO Deleted. With that action, he destroyed thousands of years of recorded human history and culture and ensured the new humans left to repopulate the world with the Zero Dawn Project would never be educated above kindergartener level. He also murdered all the Alphas so they couldn't reverse it. Not only did he doom humanity by foolishly creating biomass-consuming killer robots, but he also made human civilisation basically restart from the primordial ooze all because he didn't want the new humans to know he was responsible for it all. Bastard.
  • Aloy also shows shades of this. While she is genuinely compassionate and caring, she also has severe tunnel vision (metaphorically speaking) and tends to dismiss anything that doesn't relate to her immediate goals as unimportant. For example, when finding information that could destroy civilizations and tear down belief systems, namely the true nature of the Zero Dawn project she considers it worthless because it didn't contain the clues to her mother's identity she was looking for.
• James Tobin from In the 1st Degree. Yvonne Barnes states that Tobin is completely full of himself, and that he ended up blaming his business partner Zack for all his problems. Interestingly, it is stated that he slept around, and that he was likely cheating on his girlfriend Ruby. However, the minute he finds out that Zack and Ruby had a one-night stand, he flies into a terrible rage and decides that he has to murder Zack. Yes, he thinks it's okay for him to cheat, but it's not okay for his girlfriend to cheat. What you have here is a man who lives and breathes this trope.
• Injustice: Gods Among Us: Superman (or rather, an alternate version of the Man of Steel) devolves into this after his Face–Heel Turn. After he was tricked by The Joker into killing his own wife and nuking Metropolis, he turned to dictatorial tactics because he thought it was the only way to stop crime. His selfish side manifests after he decides that since he is the Man of Steel, anything he does in service to "save" his world is justifiable because he says so, threatens to destroy Metropolis and Gotham for questioning his authority, and plans to kill the mainstream Superman and take his Lois Lane, despite the fact that mainstream Lois would be just as appalled as others at what he's done to the world. He even outright tells his good counterpart that he doesn't care as long as she's alive, almost as if he's seeing her as a mere possession. His mainstream counterpart chides him for using this to justify his oppressive rule on Earth.
  • It gets even worse for him in the second game, where he still refuses to acknowledge that a lot the problems he's facing were due to his actions alone (although dialogue with Batman indicates he regrets it on some level, just not enough to change his mind, and even though he's willing to work with his former enemies to take down Brainiac, the moment the collector of worlds goes down, he's convinced his way is right and right alone. Depending on what choices the player makes, either Batman takes him down, he ends up permanently depowered, and swears he'll be back to fix things after he gets exiled to the Phantom Zone, or Superman takes control of Brainiac's technology to forcibly place the world back under his thumb, including Batman, and is implied to be willing to do the same to Supergirl. Injustice vs. Masters of the Universe, which follows the latter ending, sees him wiling to wipe out the entire multiverse if it means he can force it to live by his standards.
• In I Was a Teenage Exocolonist, Vace is always full of himself, bragging about his militaristic endeavors to his troop. Sol can either raise a stink about his overconfidence or be enamored by him.
• Marx from Kirby Super Star. He tricks the sun and moon into fighting, tricks Kirby into summoning Galactic Nova, steals his wish to become ruler of Popstar, and leaves Kirby to die in the middle of space and leaving nearly hundreds of people in Popstar to nearly be killed by a giant clockwork star about to crash into the planet's surface, all so he can become ruler of Popstar and make mischief. Then, when he returns in Kirby Star Allies, the galaxy-threatening actions of the Jambastion cult makes him worried for his own safety, so he forms an Enemy Mine with the puffball to stop them.
• This is the defining feature of Draven in League of Legends. He joined the League because he wasn't getting enough attention as an executioner, his dialogue all boils down to "look at me!", and his ability kit reflects this. He's a Carry, which means he will be the cornerstone of your team's strategy. His passive gives him bonus gold whenever he secures a kill (not an assist — Draven takes the glory for himself), his main weapons are throwing axes that bounce off of his enemies and he catches, and his ultimate is a global skillshot that returns back to him, enabling several improbable and flashy kills.
• While most of the people in the Noble Alliance in The Legend of Heroes: Trails of Cold Steel are this to some extent, the biggest would be Duke Cayenne. The man started a civil war because he couldn't get over the shame of his ancestor being considered a traitor because he lead one of the losing factions of the last civil war, two hundred fifty odd years previous. He was not disadvantaged by his ancestry in any way — he was head of one of the four most important non-royal houses in the Empire, with a quarter of the nation as his personal fief. It's likely that nobody outside his family apart from genealogists knew or cared that his 8+ times great grandfather fought on the wrong side of the War of the Lions. But to clear his ancestor of treason, he committed treason himself.
• Life Is Strange: Before the Storm: While Rachel Amber is treated sympathetically, this is one of her flaws. Whenever she and Chloe are hanging out, they always bend to her wishes and feelings in the moment. While perusing Rachel's room, you can find that her enneagram and astrological sign both list "self-centeredness" as a potential weakness. Ironically, if Chloe interprets that Rachel's suddenly distanced behavior at the junkyard is a reaction to some offense Chloe's given, Rachel will rather spitefully retort that not everything is about Chloe.
• The villains from the Mario & Luigi series, Superstar Saga and Bowser's Inside Story in particular.
  • Cackletta starts out more or less like any normal villain, but turns into this roughly when she takes over Bowser's body to become Bowletta.
  • Fawful is already in this in the first game (he has a literal camera crew with spot lights and speech before his boss battle), but by the time of Bowser's Inside Story, has gone straight off the deep end, with his face on every object in sight (statues, floors, trains, etc.) and the entirety of Bowser's minions treating him as a celebrity under mind control.
• While most Mass Effect villains ultimately have some kind of positive goal that they're going about in a terrible way, Henry Lawson — Miranda's father — doesn't seem to care about anything other than his "legacy" — i.e. his genetically perfected clones, who he treats kind of like shit, forcing them to meet impossible expectations, then disposing of them when they fail to live up to those expectations. Abusive Parents ain't got nothing on Henry. This isn't even going into his atrocities with Sanctuary. Whereas the Illusive Man does show at the end how much he does care about securing humanity's future, Mr. Lawson's primary concern is with how he'll be remembered by future generations. Watching him get thrown through a window is actually kind of cheering.

  Miranda: I wasn't the only one he created; I was just the only one he kept.

• Mass Effect: Andromeda: Annea, a merchant on Elaaden, who found the only supply of water on the moon and keeps it to herself. She openly enjoys lording the fact that everyone has to rely on her just to stay alive. Ryder eventually finds her water source, at which point Annea confronts them, demanding Ryder not reveal it to everyone else because she found it first (the ensuing conversation revealing Annea's reasons are rooted in good ol' Fantastic Racism). Should Ryder decide to reveal it anyhow, Annea tries to kill them, and runs off. She later hires mercenaries to kill Ryder, and should Ryder find and confront her complains that Ryder ruined her life, not to mention claiming that Ryder, and the Initiative as a whole, ruin worlds. This despite the fact no matter what happens, Ryder's actions make Elaaden far more liveable than it was before they set foot on it. All because Ryder ruined her racket.
• From the Mega Man series:
  • In the Mega Man (Classic) series, Bass is this trope because he thinks he is the strongest Robot Master.
  • Wily is ultimately this as well. While he does want to Take Over the World, it's heavily implied that his motivation is nothing but petty revenge against Dr. Light (and eventually Mega Man as well) for one-upping him and to prove himself to be the better roboticist. This is even showcased in the creation of X and Zero. Light created X to be the first robot capable of unfettered free will. Wily created Zero simply to further his feud with Light.
  • Dr. Weil, the utterly despicable Big Bad of the Mega Man Zero series. It all started with how he, and he alone, thinks humans deserve to rule the Reploids, and single-handedly triggered the Elf Wars. Later, he is given a Fate Worse than Death that is technically escapable. Then he starts taking over the world, and making people suffer just because they all made him suffer. As Weil puts it:
  Dr. Weil: Justice!? Freedom!? Worthless ideals! You Reploids are just machines, but you started a war a long time ago in the name of freedom! And humans! Look what they did to me! Driving me away while spouting the word "justice!" Zero, would you insist on saving them!? Controlling the Reploids is nothing! The destruction of all mankind is only fleeting!
• Huey Emmerich was introduced in Metal Gear Solid: Peace Walker as a Generation Xerox of his mild-mannered and compassionate son, Hal (aka Otacon), but players of Metal Gear Solid 2: Sons of Liberty and Metal Gear Solid V: The Phantom Pain know that it's only a surface resemblance. In fact, he murders Strangelove because she won't let him use Hal — who was at that point a toddler — as a Wetware CPU/test pilot for Metal Gear Sahelanthropus, and, years later, when his second wife is revealed to be sexually abusing Hal, he's Driven to Suicide because of how bad it makes him feel — and he tries to pull a Taking You with Me on his daughter.
• Exaggerated and deconstructed in Mortal Kombat 11. Having cyborgized herself, Frost demands everyone respect her and portrays herself in the highest possible regard, including but not limited to — demanding control of the Jinsei from Raiden, demanding Shao Khan be her ally against Sub-Zero, and claiming to the greatest Lin Kuei. She even blames her ex-mentor Sub-Zero for her issues in 11, but all the other characters consider this hogwash. Especially in 11, her bratty attitude doesn't help her much, considering she voluntarily betrayed her mentor for greater power, and her 11 arcade ending confirms that even Kronika, the true Big Bad of the Mortal Kombat franchise, looked down at her for this reason. As much as he despises his younger brother, even Noob Saibot outright thinks Kuai Liang would be a far better Lin Kuei grandmaster than her.
• My World, My Way: It's in the title. After all, when you're a princess who can change the fabric of reality by pouting, why wouldn't it be about you? The reason she's doing anything is to learn how not to be a stuck-up princess.
• Ahg-za-Haru in Nexus Clash is a god-sized violent vortex of absolute remorseless selfishness whose entire reason for being is to gratify the desires it feels at that very moment. Ahg hates and is hated by the entire rest of the pantheon and believes with unflinching sincerity that it is all their fault for not giving it control of the entire multiverse forever.
• Nobody Saves the World: Nostramagus' house is adorned with a neon sign stating "Home of the Legendary Nostramagus" and the game's first Demi-Dungeon is a museum in his basement dedicated to himself that includes such sights as statues of a more-muscular version of himself. In the endgame, his own brother is surprised that Nobody is willing to dive straight into Hell to save the world rather than flee to a new dimension.
• No Straight Roads: DJ Subatomic Supernova practically lives and breathes this trope. He sees himself as the avatar of music, destined to carry his melodies through the cosmos, immortalizing them in space, which is a task he sees everyone else as incapable of. We get to see the magnitude of this in his boss fight, where he becomes the center of his own miniature, orbiting solar system. And of course, his head is a black hole for good measure.
• Octopath Traveler:
  • Helgenish, in spades. He treats the dancers he employs like slaves and abuses them regularly, yet expects them to be grateful to him for giving them a "job" and obey his every command, even going so far as to explicitly tell Primrose that he "owns" her. He has an exchange with Primrose where he almost says "It's all about me!" word-for-word, summing up his belief that the dancers' only purpose for existence is to please him.
    Helgenish: (to Primrose) What happened to your sweet little smile? Who puts a roof over your head and food on your plate? Who bought the jewels that adorn your pretty neck? Who made you the most sought-after dancer in this dusty old town? It was me — all me!
  • Vanessa Hysel is a fraud apothecary who pretends to be a selfless healer, but deliberately gives her patients "medicine" with harmful side-effects so that she can sell the solution at premium prices. She wants to be rich, and if people are hurt or even killed by her scams, so be it!
  • The Right Hand of the Crow, Albus. He betrayed Geoffrey Azelhart, his own friend and sold him out to a criminal organization after having decided that Evil Pays Better, then participated in murdering him for the sake of obtaining more money and political power for himself. His other friend Revello Forsythe is horrified when he accompanies Geoffrey's daughter Primrose in infiltrating his hideout ten years later and finds out that a man he believed to be just and honorable is anything but.
  • Miguel lies about his notorious reputation to save himself, and after Alfyn falls for his deception and treats his wounds, wastes no time returning to crime, kidnapping an innocent child to hold for ransom and then stabbing the child because "the brat wouldn't shut up". When Alfyn furiously confronts Miguel for his betrayal and wounding of an innocent child, the latter's response is essentially "It's not important if the child dies".
  • The main antagonist of Cyrus' route, Lucia, is this in spades. She assists Headmaster Yvon in stealing an ancient tome with magic knowledge within, gives the Mad Scientist Gideon the means to perform horrific experiments on innocent lives—extracting their blood to create magic crystals—and when Yvon discovers all the secrets within the tome, betrays him and takes the knowledge he discovered for her own goals, giving him an imperfect blood-crystal and leading Cyrus to him so that she can dispose of him. Why did Lucia do all this? To use the power over life and death contained within the tome to become immortal, have the time to gain all the knowledge in the world, and then keep that knowledge to herself for the sake of her own ego. Unsurprisingly, Cyrus is not impressed with how petty and selfish Lucia is, and delivers a well-deserved "The Reason You Suck" Speech to her before their battle.
• Juri Minesei of Omega Labyrinth Life is incredibly self-centered and narcissistic, having very little regard for the feelings of others (at least, when her public image as a sweet, cute, and kind Idol Singer is not at risk), and acts in a very entitled manner, such as the time she steals a lunch Berune made without permission.
• Pokémon:
  • Of all the moments of Jerkass behavior Blue gets in Pokémon Red and Blue that justifies his ultimate defeat, the crowning moment is his choice to simply ambush you inside Silph Co., in the very heart of a city-wide hostage taking by Team Rocket. Since he mentions waiting for you for some time, next to the warp panel that leads to Giovanni, it's clear that he had no intention of stopping the crisis himself when he could try to, given his levels, and was just there to try and beat you then brag about it. Even when you do beat him, his first concern is to challenge the Pokemon League, not even acknowledging your current situation, and then promptly leaves you to solve the matter yourself.
  • Pokémon Black and White: The first hint that Ghetsis's motives may not be wholesome is when he slips up in a speech at Castelia City. He is quick to correct himself, but for the observant, the damage has already been done. His Villainous Breakdown suggests he doesn't understand people not thinking this way. He doesn't care how the player character defused his Tyke Bomb, because to him The Power of Friendship is just a lie.
  • Pokémon Sun and Moon: Lusamine doesn't care about anyone that she doesn't deem beautiful enough for her love, and even those that she does consider worthy of her love are viewed as possessions rather than sentient beings with free will. Before the final battle with her, Lillie calls her out for only ever thinking about herself; Lusamine doesn't even try to deny it and flat-out asks Lillie why she shouldn't.
    • Despite her Adaptational Heroism in Ultra Sun and Ultra Moon, she still has this characteristic to a degree, Lillie summarizing her as a selfish person because she does what she thinks is best for everyone without considering the feelings of others.
• GLaDOS in Portal 2. Compare all the jabs she gives to Chell for murdering her the last time around to her utter lack of acknowledgement of why Chell did that (because GLaDOS was actively trying to kill her, for the record). Then again, it could well be a symptom of being plugged into the mainframe. Once Wheatley gets in, he's immediately berating you for imaginary slights and claiming he was the one who did all the work to get there.
• Psychonauts 2: The game's Big Bad is totally self-centered, not caring about any problem that doesn't directly affect him. When Raz points out that Grulovia, the nation the Malik family ruled over, was not as prosperous or powerful as he claims, Gristol retorts that of course it was a great nation, he had a cotton candy machine in his bedroom!
• Red Dead Redemption II: When Arthur Morgan calls Micah Bell out on selling the van der Linde gang out to the Pinkertons, Micah justifies himself by saying he's a survivor, and that all that matters is living and dying.
• Rift: Prince Hylas comes to mind as, while this isn't necessarily the primary motivation for the rest of House Aelfwar departing to join up and work with Greenscale's life plane, it certainly is for him. When his lover left for war and returned as one of the Ascended, he spurned her for no other real reason than that he and the other High Elves were no longer the Vigil's favourite.
• The Boss after he stops being a mute from Saints Row 2 onwards is so full of themself that they cheerfully murder anyone who so much as suggests they might have become corrupt and have not even the slightest compunction about sacrificing others to save themselves. They either finally start to grow out of it in Saints Row: The Third, or shed all their redeeming qualities and become thoroughly corrupt, depending on the ending. By the fourth game, The Boss' selfish attitude rises to a new level; the game opens with The Boss, the President of the United States, suffering a massive PR disaster since they proposed that the phrase "One nation under me" should replace "One nation under God". When helping Asha escape from her personal nightmare, The Boss keeps thinking that by having an evil twin in Asha's nightmare, it's about The Boss overall. CID also questions why The Boss keeps giving Pierce no respect at all, despite how Pierce always stayed loyal and gave ideas to help them (The Boss claims they rag Pierce in good fun rather than malicious intent). It isn't until The Boss gets called out for their selfish attitude and taking advantage of others by someone who had stayed loyal to them that The Boss starts to think about others for a change.
• Mori Motonari from Sengoku Basara is a guy who calls himself "Child Of The Sun", and he commands a battalion of devoted soldiers... whom he considers disposable pawns, and will kill when it's beneficial to him, then takes all the glory for himself (to be fair, he does come up with 100% of the strategies). His goal is to Take Over Japan. And while others have pretty righteous reasons for doing this, Motonari does it only for himself.
• Shin Megami Tensei:
  • YHVH from SMT I and II. He's perfectly willing and capable of wiping out most of humanity and demonkind just because some of them refuse to worship Him.
    "Praise my name! Witness, bathed in the glory of my countenance! Praise my name!"
  • Adachi from Persona 4. He's the only one whose suffering really matters. Anyone who says otherwise is an idiot/bitch/immature brat who doesn't know shit.
  • Masayoshi Shido from Persona 5 sees people in exactly three ways: threats to be eliminated, people to exploit for power, and himself, and everyone in the first two groups is completely expendable. To show just how severe this trope is with him, his Palace takes the form of a cruise ship sailing the waters of a sunken Tokyo, depicting how he's okay with letting Japan go to hell so long as he and his patsies profit from it all. Keep in mind getting there involves this son of a bitch causing, either directly or through proxy agents, literally every bad thing that happens in the story.
• Star Wars: The Old Republic: Tenebrae/Vitiate/Valkorion thinks he's the only person who deserves to be immortal, and doesn't care if he has to murder the entire galaxy to obtain it.
• In Sword of the Stars, the Suul'ka enslaved their entire race to cheat death. After they accomplished this, they spent their immortal existences lording it over the other races. The oldest Suul'ka takes it even further by wanting to be the only living thing in the universe.
• From the Tales Series:
  • Tales of Destiny 2 has Barbatos Goetia, who ended up being written out of history for his utter lack of sympathy towards both his comrades and enemies, using the former as tools to gain more glory for himself. When he's revived by the Big Bad, he's perfectly willing to travel through time for the purpose of killing the heroes of the first game on the promise that he'd be made into a hero if he did. He maintains this mentality to the very end, where he opts to commit suicide rather then be defeated by the party, on the basis that he views himself as the only one worthy of taking his life.
  • Luke, the main character of Tales of the Abyss, starts out this way. Anything that does not involve either himself or Master Van is boring and unworthy of his attention. A large part of the story focuses on his transition from a self-centered, spoiled brat into a self-sacrificing hero. A lot of it comes from Luke being mentally seven years old.
• Team Fortress 2:
  • None of the Manns are particularly good people, and even by their standards, Gray Mann is intensely self-obsessed and perfectly willing to kill in pursuit of the Australium to extend his life.
  • The Sniper's birth parents in the comic. When Bill-Bel concludes, inaccurately, that the world is going to be consumed in magma, he constructs a rocket with one seat. He implies that he's about to send the baby who would grow up to be Sniper out...only for it to turn out that he wants to hold his son one last time before he escapes in the rocket. Lar-Nah then objects, not for moral reasons, but because she wants to escape in the rocket instead. They're still fighting over it when the baby Sniper stumbles into the cockpit and starts it going, to the point where the last words Sniper hears from them before he meets them again as an adult are, "Mun-Dee! That's Mommy's ship! Get out of there this instant!"
  Bill-Bel: There may be no future for us, or for New Zealand, but little Mun-Dee will have a future for himself.
  Lar-Nah: Hmm.
  Bill-Bel: No, I know. I'm not comforted either.
• Papyrus from Undertale may be incredibly self centered, yet lovably so, because he pairs his Shameless Self-Promoter tendencies with a big heaping helping of Nice Guy and Cloud Cuckoolander behavior. He has a very high opinion of himself, but not by belittling others or talking down their accomplishments. He simply thinks he's great, and wants to inspire and help everyone else to be just as great. Still, he thinks that everything that happens due to Frisk's actions in the True Pacifist Run and True Ending was just to help him get into the Royal Guard: he goes on record claiming the True Ending is "the worst possible ending" because he still isn't one, while simultaneously tearing up over how happy of an ending it actually is. Less amusingly, Flowey is enormously self-centered, but also extremely arrogant and bitter; one of his lines has him refer to himself as "the prince of this world's future."
• In World of Warcraft Garrosh demonstrates this sometimes. Baine Bloodhoof calls him out on the fact that his chief concern over killing Baine's father appears to be that he lost honor by doing it with a weapon he didn't know was poisoned.
  • While true, this isn't one of the best examples for Garrosh. Cairne Bloodhoof is the one that first suggested the duel, while Garrosh suggested it be to the death. Cairne knew damn well what he was getting into, and Garrosh is honestly shamed by the fact that he only won the fight because his weapon was poisoned without his knowledge or consent. His attitude here is less self-centered and more unable to understand that Baine holds any real resentment over a very public affair that was very much Cairne's own choice (albeit in large part because Garrosh became an Unwitting Pawn to Magatha by creating the opportunity she needed to take over Thunder Bluff, to the point at which Baine was unsure whether Garrosh was knowingly working with Magatha). There was always the chance that Cairne wouldn't be the winner right from the start.
    • While the duel mentioned above may be YMMV, the trope hits Garrosh real hard in Mists of Pandaria. His notion of the "True Horde" (orcs who agree with his vision) and persecution of all other Horde members who disagree is this and more.
    • Garrosh also believes that the Orcs should march in and claim the fertile land of Ashenvale from the Night Elves, in spite of Thrall's belief that surviving off the barren land of Durotar was an act of atonement that would make the Orcs stronger as a people, and during the showdown with him in Siege of Orgrimmar, he expresses his belief that the Orcs deserve all of Azeroth, and their allying with the races of Azeroth was proof of weakness.
  • Taran Zhu displays this on both a personal and cultural level, especially at the end of the Siege of Orgrimmar. The Horde and Alliance have both suffered greatly at Garrosh's hands, and unite to defeat him, but once he is defeated they nearly come to blows over who gets custody and sentencing rights over Garrosh. Taran Zhu insists that Garrosh be taken to Pandaria for trial — not because the Pandaren are neutral, but because because in Taran Zhu's words they have suffered at Garrosh's hands more than any other people. While the question of "who has Garrosh hurt most" is open for debate, Taran Zhu has repeatedly refused to learn anything about the Horde/Alliance conflict prior to its arrival on Pandaria's shores, insisting that it is "nothing more than a race war." He thus does not know, and refuses to hear about, what Garrosh has done to, say, Jaina Proudmoore (destroyed the city she dedicated her life to, killing almost everyone she has ever known) while stating right to her face that his own suffering must be greater.
  • The Kul Tirans refuse to ally with the Alliance against the Horde, citing that they "begged the Alliance for help" against the Horde at Theramore only to be ignored. Not only did Kul Tiras start the conflict with the Horde, which was over too quickly for any Alliance forces to sail across the entire world to reach them, but the entirety of the Alliance was in shambles at the time. Stormwind was still rebuilding from the Second War, Lordaeron was completely destroyed with survivors still fighting off the Scourge, Quel'thalas was devastated by the same Scourge, Gnomeregan was dealing with a trogg invasion, Gilneas, Stromgarde, and the aforementioned Quel'thalas had left the Alliance years prior, and Ironforge and Dalaran were helping fight off the Scourge. Kul Tiras also sat out conflicts against the Lich King, Deathwing, the Old Gods, the "True" Horde, and the Burning Legion, any of which could have very well ended the world. But to Kul Tirans, none of that matters because the Alliance didn't help them in a war they started.
• This is taken up to eleven with Zanza from Xenoblade Chronicles 1, the local Jerkass God who is utterly incapable of acknowledging the value of anything that isn't himself, and is constantly using his power to destroy and rebuild the universe. This is because if his creations leave him, he'll die, but that doesn't excuse him for being such a massive dick about it. Xenoblade Chronicles 2 reveals he was Klaus’s negative qualities given form when he performed his experiment, forcing the good half of him into Alrest while Zanza himself began to rule Bionis with an iron fist and not letting Myneth share the whole world with him, which also included Mechonis.
  • The same game, as well as what happened 500 years ago, has a character named Almauthus who believes he was chosen by The Architect, Klaus’s aforementioned good half who created Blades, Titans, and other life in Alrest, collecting the Core Crystals of Blades on "behalf" of his will, while starving the Titans of their ether needed for their lifespan to house people and was also responsible for Malos’s actions and other nefarious actions, making him Zanza if he was a mortal.

Visual Novels

• Endemic among villains in the Ace Attorney series.
  • Police Chief Damon Gant, the culprit of the bonus case of the original game, proudly says that there are three people he looks out for — "Me, Myself and I" when he's accused of helping Lana cover up a murder that her sister supposedly committed. It turns out that he does have a reason to "help" the person in question — blackmailing her so he can control the prosecutor's office.
  • Dahlia Hawthorne is an exceptionally petty sociopath who stages a fake kidnapping to defraud her father, then ends up killing or trying to kill anyone who could pose a threat to her, including both her accomplices — stabbing one and convincing the other to kill himself. After being executed for her last murder, she's channeled as a spirit as part of her mother's plan to kill her cousin Maya, but Dahlia reveals she doesn't even care about the plan, and simply wants to get revenge on Mia, the one who uncovered her crimes and sent her to the gallows; since Dahlia and Mia are both dead, the only way Dahlia can get back at her is by hurting her living loved ones, in this case her sister Maya.
    Dahlia: Do you understand why I would kill my cousin now? What my goal was?
    Phoenix: Obviously... It's because you were helping your mother.
    Dahlia: Helping...? Don't make me laugh. From the day I was born to the day I died, I never helped anyone! I lived for myself and, in the end, I died for myself. I thought that was obvious.
  • The Big Bad of Apollo Justice: Ace Attorney was responsible for two murders and Phoenix losing his attorney's badge all because the first victim chose to hire Phoenix as his defense attorney instead. He even spitefully says that slight against him was reason enough for the victim to die and Phoenix to lose his badge.
• Danganronpa:
  • The series' Big Bad Junko Enoshima really only cares about herself. To her, other people, including the whole world, are a means to an end to her. Unlike Mukuro, her loyal and submissive sister, Junko doesn't truly love people and is willing to even kill her loved ones for the sake of personal pleasure. By comparison, even Mukuro has genuine love for others; Junko does not. She also pursues her ideals based on what she believes is the meaning of despair and only thinks about her own personal gain. She can act charming, but this is really just a mask to hide that she would kill absolutely anyone who she deems inferior to her for the sake of it.
  • Danganronpa V3: Killing Harmony: both Kaito and Tenko note that Angie Yonaga tends to do whatever she wants without regard for how anybody else feels. She sets up a Student Council (cult), with her in charge, and begins enforcing rules to prevent another murder without bothering to consult the other students about it. This causes a rift in between the members and non-members of the Student Council. She genuinely believes she can't be doing anything wrong because she is under Atua's protection, but what Atua wants and what Angie wants suspiciously tend to be the same thing.
• It's an example that's hard to talk about, but Monika, the Literature Club President applies in Doki Doki Literature Club!! As the only one who gained self-awareness, she considers herself sentient and everyone else a video-game character NPC, and treats them accordingly to get her "special day".
• Tera Isezaki from Marco & the Galaxy Dragon has one hell of an ego. She likens herself to the sun when asked for a self-introduction, made two commercials that exist purely to flaunt her vast wealth, and wants to protect the town of Gold Cord from aliens because an alien once tricked her into buying a worthless rock and called her fat.
  Tera: I’m not so arrogant to think I can protect all of Earth… But I at least want to protect this city! I want to at least protect my hometown! And also make sure I won’t get made fun of on galactic social media!
• Nasuverse:
  • The world of Fate/stay night and everyone in it belongs to Gilgamesh. He'll kill anyone he thinks needs killing. He'll allow a self-admittedly evil man to kidnap, betray, and murder, because the victims were worthless scum anyway. But if someone goes around the city killing its citizens without his permission, well, that's a disgusting crime. Oh, Gilgamesh also eats the souls of forsaken orphans for magic energy, thinks that a little genocide would improve what he sees as a global overpopulation problem, and brutalizes, humiliates, and would-have-raped Saber in a grotesque parody of courtship. In short, the "Good" part of his Word of God Chaotic Good alignment is practically impossible to swallow.
  • This expands to the level that not only the good, but the bad, is his. In Fate/Zero, Gilgamesh stares down and escapes the inside of the Grail because all the world's sins and evils are his burdens to bear, and not the Grail's/Avenger's — after all, if everything in the world is his, then everything is.
  • His motivation to win the Fourth Holy Grail War was just nobody let winning the Holy Grail because he thought it belonged to him. When Iskandar asked him if he would recognize the Grail, Gilgamesh just answered he could not because his treasury is so big, he can't remember all of the treasures. But he claimed every treasure of the world is his.
  • He doesn't amuse himself only with evil, however. He's also de-aged himself to play soccer with a bunch of kids who needed an extra teammate. He might be too bad to be Neutral, but even Evil, he's not pure evil.
  • Word of Gen Urobuchi is that The Corruption did have an effect on him, just not enough to twist his personality completely.
  • This also applies to Kayneth El-Melloi of Fate/Zero. He fully expects the world to be handed to him on a platter and everything to always go his way. When Kiritsugu is battling him, he is naturally going to be the winner, because he's a prodigy! Things don't go well for him at all. But the whole time he's losing, he doesn't even realize it, because for him, the world works by giving him stuff and letting him always triumph. This also taints all his relationships, to the degree that he cannot understand his Servant's (entirely selfless) agenda and think he's hiding something because he thinks everyone else thinks like he does, and believes his fiancée loves him even though she despises him and their Arranged Marriage. In the end, Kayneth's one and only selfless act — sacrificing his Servant and bowing out of the Grail War to save his fiancée's life — leads directly to his death as Kiritsugu has both of them shot immediately afterwards.
• To some degree or another, a large percentage of the cast in The Pirate's Fate. The magic coins have a tendency to draw out the worst in people. Those who seek them tend to want to use their Reality Warper powers to further their own agendas, which range from petty personal ambition all the way up to Dystopia Justifies the Means. Even the couple who claim to be helping others out of benevolence prove to be Only in It for the Money and glory hounds to boot, and Tam-Tam had been previously luring victims to their (effective) deaths just so she could feel better about her own lousy childhood.

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