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Shameless Self Promoter

When someone's self-promotion gets this bad... not even your home is safe.

The Shameless Self Promoter is the kind of narcissistic personality that is always out to promote it's own credentials and knowledge. They will stick their accomplishments on anything and everything and don't hesitate at claiming responsibility for all good things.

Compare: Small Name, Big Ego, Cam Whore, Attention Whore, The Shill, and Single Issue Wonk (where the issue is themselves).

In Universe Examples Only:

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Literature

In Winner Takes All, one of a pair of mercenaries who help to protect James Adamant has a sideline, writing chapbook adventure-stories and songs with himself as the hero under a nom de plume.
Dave Barry Slept Here claims that Donald Trump in 1989 purchased Ohio, the Coast Guard, the Italian Renaissance and Mars, and renamed all of them "Trump."
- In "1987: Look Back In Horror," Bob Woodward reports the dying words of various late celebrities, who all seem to have been interested in promoting his forthcoming book Veil.

Radio

The Stan Freberg Show was limited to a short run due to never obtaining a corporate sponsor. Stan Freberg therefore decided to mock the concept of sponsorship in the second-to-last episode by naming himself as the sponsor of a show that already had his name in the title, and filling it with Parody Commercials for himself.

Video Games

In the Crash Course DLC for Left 4 Dead, Valve slips one of these in as a little Easter Egg. If the player was to gather all the survivors around a leaking steam pipe, a conversation like this might occur:
Francis: Hey, watch out for that goddamn steam pipe.
Zoey: Man, I love ~~Steam~~ steam.
Francis: Yeah, steam's alright I guess.

Web Original

On the video game music podcast Nitro Game Injection, Larry Oji never wastes an opportunity to mention Overclocked Remix. This isn't so surprising, considering he's the Head Submissions Evaluator of the site.
- This is Lampshaded in the website description for episode 118, in which it's suggested that the listener takes a shot every time Larry mentions OCR.
In-universe, all of the various women in The Nekci Menij Show are constantly promoting whatever product they're hawking in everyday speech, to each other.
Ultra Fast Pony does this as a parody. Episode 16 is titled "Shameless Self Reference", and it's filled with Call Backs, Continuity Nods, and references to the creator's other work—all completely with in-video hyperlinks. Then the episode ends with a Title Drop, and the end credits claim that the entire series was leading up to that one joke.