lampshade — more accurately brag about — his "Shameless Self-Promotion". Compare: Small Name, Big Ego, Cam Whore, Attention Whore, The Shill, and Single-Issue Wonk (where the issue is themselves). See also: Self Demonstrating version of this article by Duckluck
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- In Winner Takes All, one of a pair of mercenaries who help to protect James Adamant has a sideline, writing chapbook adventure-stories and songs with himself as the hero under a nom de plume.
- Dave Barry Slept Here claims that Donald Trump in 1989 purchased Ohio, the Coast Guard, the Italian Renaissance and Mars, and renamed all of them "Trump."
- Dave Barry's "1987: Look Back In Horror" has Bob Woodward reporting the dying words of various late celebrities, who all seem to have been interested in promoting his forthcoming book Veil.
- In Harry Potter and the Chamber of Secrets Gilderoy Lockhart takes every opportunity to refer to his past exploits and point out how useful his skills are to a given situation. He claims several prestigious titles, repeating them throughout the book, and has written several biographical works based on his adventures. Justified, because he never actually did any of those things. All of the adventures were stories he heard from other wizards before performing a memory charm and claiming to have done these things himself. So, if he didn't shamelessly self promote, he wouldn't be famous!
Live Action TV
- One of the marks the team goes after on Leverage steals other people's inventions and names them all after himself.
Elliot: What kind of guy names a toilet after himself?
- The Stan Freberg Show was limited to a short run due to never obtaining a corporate sponsor. Stan Freberg therefore decided to mock the concept of sponsorship in the second-to-last episode by naming himself as the sponsor of a show that already had his name in the title, and filling it with Parody Commercials for himself.
- In the Crash Course DLC for Left 4 Dead, Valve slips one of these in as a little Easter Egg. If the player was to gather all the survivors around a leaking steam pipe, a conversation like this might occur:
Francis: Hey, watch out for that goddamn steam pipe.Zoey: Man, I love steam.Francis: Yeah, steam's alright I guess.
- Final Fantasy Tactics Advance has this conversation in the intro:
Marche: OK, if you could make any game real, which would it be?Ritz: Hmm, that's a good question!Mewt: I'd pick "Final Fantasy." That's my favorite.
- "JOIN THE NINTENDO FUN CLUB TODAY, MAC!"
- On the video game music podcast Nitro Game Injection, Larry Oji never wastes an opportunity to mention Overclocked Remix. This isn't so surprising, considering he's the Head Submissions Evaluator of the site.
- In-universe, all of the various women in The Nekci Menij Show are constantly promoting whatever product they're hawking in everyday speech, to each other.
- Ultra Fast Pony does this as a parody. Episode 16 is titled "Shameless Self Reference", and it's filled with Call Backs, Continuity Nods, and references to the creator's other work—all complete with in-video hyperlinks. Then the episode ends with a Title Drop, and the end credits claim that the entire series was leading up to that one joke.
- Action Bunnies took this trope literally.
Bunny: This is nothing but a shameless plug!Plug: (Sultry voice) Take off your pants, let's do it right here.