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You've heard it a thousand times. You're watching a video on YouTube and suddenly they ask you "and please subscribe to our channel", or maybe they tell you where their subscribe button is located since you could never hope to find it on your own. Typically, any "professional-ish" YouTube video closes with anywhere from 15 seconds to 2 minutes of screens full of flashing animated "Click Me! Click Me!" buttons trying to entice the viewer to subscribe and/or watch all the other videos in the channel.

This trope includes authors asking for you to vote for or donate to them. Or any other time that authors are giving you free content, but then they expect something in return. Whether it's your promise to come back, your vote that their product is indeed awesome, or your hard-earned lucre.

This isn't limited to YouTube. Many magazines, for instance, have full-page ads near the front begging you to subscribe if you haven't already, or subscription cards that fall out as soon as you pick up the periodical. Premium TV channels tend to have ads asking the viewers to renew their subscription. Of course, the trope starter might be PBS and NPR, who both use appeals and special programming to get viewers and listeners to donate to their stations to continue to provide the programming.

Not to be confused with Please Subscribe, which is a documentary of various YouTube celebrities including David Choi, Daxflame, Happyslip and Tay Zonday.

Examples

    open/close all folders 

    Examples of Please Subscribe: 
  • Creating a link that says 'CLICK HERE to subscribe' using annotations is extremely common on Youtube.
    • Here's an example of one. It's the red rectangle sitting on Xoda's forehead.
  • Tobuscus does this at the end of every single one of his videos. Heck, he even made a theme song out of it. Do-do-do-do-do-do-do-do-do-SUBSCRIBE!
  • Is It A Good Idea To Microwave This: In their more recent episodes, each member of the cast asks you to subscribe, not to the channel you're watching, but to their personal YouTube channels instead.
  • From Household Hackers we get such gems as, "After we get through today's tip, you'll never again have to wander aimlessly from video to video begging for subscribers like the neglected latch-key child you are." Subtle.
  • Every episode of Mr Deity since the third season ends with a sketch in which Brian Dalton (sometimes in character) encourages viewers to donate and/or subscribe. In some cases these have been longer than the episode itself.
  • Mike Mozart does this at the end of every Jeepers Media video.
  • Pandora internet radio occasionally shows advertisements for Pandora One, their ad-free subscription version.
  • One Potter Puppet Pals video ends with Harry making this request of the audience, after which a cut back shows Hermione and Ron standing to the side.
    'Hermione: "OK, Harry, we will do those things you just told us to do."
    Ron: "Subscribe to wha-?"
    Hermione: "Shhh!"
  • Dormtainment usually has annotations that say please subscribe, and some of the earlier videos even had them asking producers to consider them for a TV show.
  • Hundreds of Let's Play, most often on YouTube, do this as well.
  • Eat Your Kimchi: At the end of every video installment there is a verbal request and banner at the bottom of the page.
  • A screen at the end of every How It Should Have Ended, at times featuring the characters interacting with the button.
  • Nerdist channel's Neil's Puppet Dreams has star Neil Patrick Harris do this at the end of each video. In the first few, he made it a point to tell the audience that it's not his junk he's pointing to.
  • Cooking with Dog originally had "Like Me" and "You like button." Now it's just "Like me" and "Please subscribe."
  • Zero Punctuation has Yatzee mention this while ranting about the crowded interface of System Shock 2. In the video uploaded on Youtube, you can actually click on the text that pops up to subscribe to the channel.
  • Game Grumps parodies this trope by interjecting the phrase "like, comment, and subscribe!" as a Running Gag.
    • They have since added a straight "subscribe" button at the end of each video, which they occasionally anthropomorphise as "Scribey" or comedically misspell.
  • When The Nostalgia Chick had Andre the Black Nerd on her Blip show, he instinctively closed the show by asking viewers to like and subscribe, saying that Youtube will violently punish those who don't include that message.
  • Ultra Fast Pony parodies this in the episode "Little Miss Montage". First, the characters blatantly compare the fashion show to Youtube: "This isn't Youtube. You can't just ask us to look at something and chuck a hissy fit if we don't like it." At the end of the episode, Rarity is very disappointed that the big-name fashion critic "liked" her dresses but didn't "favourite" them. Then the text insert at the very end reads:
    Every time you like something without adding to favourites, a baby penguin dies. Think of the penguins; like AND favourite. Also subscribe or a piano falls on a baby giraffe.
  • Parodied very well by Cracked here.
  • SourceFed fans can recite it- "Please like and subscribe and click this annotation here for more videos." It's at the end of every video. They make five videos a day Monday-Thursday.
  • Did You Know Gaming ends every video not only with a request to subscribe to their channel, but also the personal channel of whomever is providing the narration for the video in question (with varying degrees of eloquency).

    Examples of Please Vote: 
  • YouTube hosts contests, some of which use the thumbs-up and thumbs-down buttons as a form of voting to determine who wins. Older videos used the star rating system.
  • Webcomics with vote incentives, usually a sketch or preview, to encourage people to vote for them on sites like Buzzcomix or TopWebComics: Evil Diva, Earthsong, Slightly Damned, Zap!!, Pebble Version, The B-Movie Comic, The Zombie Hunters, The Meek, Not A Villain and The Challenges of Zona.
  • The Order of the Stick made some for Buzzcomix in its very earliest days, which are now viewable here.
  • Saturday Morning Breakfast Cereal used to offer an early look at tomorrow's comic, and a one-panel extra that showed what happened after the end of the current comic if you voted for the site. The former was phased out, and the latter was changed so that you only had to hover your mouse over a red button to access, although it's still often referred to as the "votey comic" anyway.
  • The LittleBigPlanet comment function is never used to comment on the relevant level, but instead consists entirely of people begging you to play and heart their levels. This tendency was parodied in the Metal Gear Solid level pack, where Liquid Ocelot's evil plan was to flood LBP with generic levels encouraging people to heart him so he can become the most popular player.
  • "Please rate this app" is used in so many iPhone applications (apps) that it's become a Stock Phrase.
  • Some episodes of Ninja The Mission Force end with either Gordon being called by either Gordon or himself asking how they can support the show, he tells them to share their favourite episodes, etc. and acts like it's no big deal who just phoned him.
  • "Plz Vote" or some variant thereof is a common sight on most Powder Game uploads. It can also be found on Powder Toy saves.
  • Happy Wheels is notorious for levels that include a demand/plea (either in the level description or in the level itself) to rate 5, regardless of the quality of the level. Some players will even withhold full levels or future installments of a series unless enough people rate 5 stars. The creator of the game has expressed his disapproval of this practice.
  • The Game Grumps invoke this as a Running Gag, e.g.: "People from Japan! Please confirm this! Like, subscribe and comment!"

    Examples of Please Donate: 
  • As seen atop this page, at times Wikipedia has banners that lead to pages with "personal appeals" explaining that they need donations to keep the servers running, etc. Parodies ensued.
  • Bob and George did it at one point. The author does confess to being ashamed of that quip though.
  • Goblins offers incentive comics involving a goblin named Tempts Fate in a "please donate or he'll die" donation scheme.
  • Fred Gallagher of MegaTokyo takes pride in having averted this trope even during the hard times when he was paying for the bandwidth out of pocket.
  • Blind Ferret Enterprises, the business developed for producing Least I Could Do and Looking for Group, founder Ryan Sohmer is viciously against this. When ever he comments about webcomics in general or tries to give advice to people wanting to make webcomics, this is one of the first 'don'ts' on his list, right after 'fail to update when you promise to'. Sohmer does, however, post about his various Kickstarter projects in the News Post section.
  • Animemusicvideos used to have a particularly invasive manner of requesting donations. While the site was displayed, it would randomly pull up a screen asking for donations, then at the bottom of this screen there were three buttons, one of these buttons would say something like 'continue', and the two others would say 'donate'. These buttons would be randomly swapped every time the screen pops up, forcing you to either pay attention or risk mistakenly hitting the 'donate' button.
  • In The Wotch, their donation meter is invariably one of the main cast being transformed into a woman. The more money is donated, the more of the character's body is transformed.
  • Gunnerkrigg Court asks you to turn these spiders into monies to make their dreams come true.
  • Webcomics with donation incentives: Earthsong, Zap!! and Girl Genius have wallpapers, Slightly Damned has extra comics, and True Magic has extra comics and wallpapers.
  • When downloading Runman Race Around The World, you are asked to donate unless you're a "lame dude who only likes to support lame games". Well, bummer, but they'll give you the game anyway.
  • Hanna Is Not a Boy's Name has wallpapers and extra comics as incentives to donate.
  • Zebra Girl has a little animation below the comic begging for donations.
  • Ginger's Bread has a drawing of Ginger holding a tip jar.
  • Both PBS and NPR are noncommercial and supported in part by Viewers Like You.
  • Faux Pas has a little icon of a dog dish labeled "Randy" (the name of the fox main character) which links to a donation site.
  • Kingdom of Loathing has a "please donate" plea from the creator on its front page, as well as a link to the donation form in the top tray (using the icon menu display option). Of course, considering donating enough money earns you a Mr. Accessory (which are tradeable for special in-game items), this could just be for the convenience of speedrunners and/or people after the Item of the Month.
  • In June 2011, Precocious began a series of strips in which the characters broke the fourth wall to ask for donations.
  • Gerald Day, a British creator of low-polygon Poser content, asks for PayPal donations of 1 or US$1.50 from Poser artists who use his free items.
  • Mr Deity has attached to the end of each episode a clip of the creator rather shamelessly begging for donations. The clips are hilarious and have gotten increasingly elaborate over the years; the ones for season 3 form a mini-storyarc.
  • Some Minecraft servers combine this and Bribing Your Way to Victory by offering perks, access to certain tools, and a different colored name. Though a lot of servers are fine (even some that do this are okay), many servers take it over the top.
  • You could argue that crowd-funding sites like Indiegogo and Kickstarter are this sort of thing on a professional level.
  • Developers of custom Android firmware very frequently include donate links next to the download links for booze or coffee.
  • The makers of Super Mario Bros Crossover already ran a successful Kickstarter funding for their Super Action Squad project, but are now asking for more donations so they can devote more time to developing it. There's a meter below the game's main menu showing how much they raised and how much they need, between which there is a big gap.

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