Now How Much Would You Pay
The product has just been described, almost every amazing feature
has been described: now, how much would you pay for this little miracle?
How this is handled depends on how the infomercial is structured. Normally the demonstrator will ask this question. The host, usually female and often blond, will guess a price that is on the steep side of reasonable. The demonstrator will then correct them, and name the true price and possible payment plans
. There will often be Witty Banter
between the two as the demonstrator keeps trying to get the host to guess the price and the host keeps guessing higher and higher amounts. The host will also be shocked, shocked I tell you, about how cheap the product actually is.
Ron Popeil infomercials handle it in a different way. Popeil may be accompanied by a "host" (often his daughter) or he may act as both host and demonstrator, but he doesn't need anyone to suggest a price. He'll tell you that you're not about to pay $240 for this item, or $230, or $210 like one of those fancy department store products. (Which stores and products are conveniently not mentioned
) Not $200, not $190, and not even $180 like many of you might have been thinking. Not $175, and not $170 either. No, this product is available for four easy monthly payments
of just $39.99 each.
But Wait, There's More