I did it, I'm a genius, I'm a huge brain in a ripped-up body, I am Jesus H. Cox M.D...You all know that arrogant S.O.B that is usually pissing us off by ranting about how absolutely wonderful they are? This is not that character. This is the type of narcissist who constantly rants and raves about how mindblowingly awesome they are, and the fans agree with them. Maybe it's because they back up their bragging with genuine skill and competence, or maybe it's because they're just so damn entertaining in their rants. But whatever the reason, it's this character's ego that makes them so charismatic. Often a trait of the Magnificent Bastard, the Memetic Badass, and the Insufferable Genius. Contrast the Small Name, Big Ego and Smug Snake, who may have an ego, but in their case it's more annoying than entertaining. Also contrast the Boisterous Weakling, who tries to brag even though his weakness is painfully obvious to everyone.
— Dr Cox, Scrubs
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Anime & Manga
- Sesshomaru from Inuyasha has an enormous ego, and remains one of the most popular characters.
- The fandom of Mahou Sensei Negima! does not appear to mind Jack Rakan's self-aggrandizing statements about his power and abilities (To quote him, "I have no weaknesses!") - probably because he more or less lives up to his claims, and then some. It eventually takes using the power of a veritably-Reality Warping MacGuffin to put him down by "rewriting" him out of existence outright... and he still manages to come back from that. The man is a Memetic Badass for a reason.
- Prussia from Axis Powers Hetalia actually has an Image Song called "My Song That Is Written By Me, For Me" that is as much of an ego trip as it sounds. He's one of the biggest Ensemble Darkhorses in the fandom.
- Black Star from Soul Eater in all his hamminess. His first appearance almost pisses off the whole fanbase, but just moments later, he makes us regret it.
- FOOL! Excalibur's legend began in the twelfth century! The guy is so arrogant that even characters who take being around Black Star can't stand him, and it's hilarious.
- Dragon Ball Z: Vegeta, who possesses almost legendary amounts of arrogance, manages to be this, rather than insufferable or annoying. From the way he mocks and belittles his foes, to the way he's always ready to fight guys much stronger than him, it all combines to make him a fan favorite.
- Vegito. The guy is a Showy Invincible Hero, and he's fully aware of it, and makes a point to hammer it into the head of Big Bad Majin Buu.
- Just about all the villains (especially Frieza and Cell) are mostly loved by fans and are considered downright awesome, earning their bragging rights. Just look at the Ginyu Force!
- Roronoa Zoro from One Piece. He's stated to be "more arrogant than God", speaks in trash-talk whenever he fights an opponent and once fought a guy he couldn't cut, declaring he would by the end of the fight. He did.
- Code Geass has Lelouch Lamperouge. At the time of writing, he provides the page image for the Smug Smiler trope, and quite justifiably. He proclaims himself "the man who makes miracles", and that he (single-handedly) will "destroy the world and make it anew". Why does he come across as a Magnificent Bastard rather than a suicidally overconfident Smug Snake? Because his arrogance is, to a large extent, justified.
- Tengen Toppa Gurren Lagann has Kamina, a deliciously complicated example. He presents a ludicrously egotistical image, to the point that many fans believe both his act and his hype - how could someone who tried to threaten a Humongous Mecha on foot with a katana not be this trope? In actuality, he's both completely ineffective at everything and fully aware of that - he's as scared and panicky as Simon, but trusts Simon's heroic abilities, so he puts on the ego act in order to inspire Simon.
Kamina: Who the hell do you think I am?!
- Woolf Enneacle from Gundam AGE. Arrogant? Check. Badass? Also check. "A key component of the G-Exes' superior abilities is that I'm its pilot!"
- Gary Oak from the original Pokťmon series. His whole fanbase is built up on how awesome he is and all of his achievements, most noticeably being the only known trainer in Kanto to have ten badges. (Kanto only has eight Gyms)
- At least a couple characters in Baccano! fit this trope, with the Rail Tracer being one of the most noteworthy.
- Naruto brilliantly inverted this. Initially viewed by both characters and fans as an annoying, arrogant, loud Ninja Brat, he begins to win us over when we see both how much stronger he gets over the course of the series, and how much of an underdog he's viewed as by his peers who don't know of his strength. Meanwhile, somewhat averted with Sasuke, who has an arrogant ego, and both a superiority and inferiority complex. He quickly becomes a fan favorite due to his knowledge, ninja skills, and impressive battle tactics. But once Part II comes, fans slowly began to lose all respect for him as he became too intimidating and egotistical, while Naruto has lost his big ego because he doesn't need it anymore.
- Actually, he may be a rare heroic example of this. He's still loud, overconfident, arrogant, overbearing, and quite insensitive at times, yet fans love him because he now has the strength to back up his boasts and is still a "good guy". Naruto is still fixated on proving that he's better than Sasuke and making him acknowledge his awesomeness; is more concerned with Sasuke wanting to steal the Hokage seat than his Face-Heel Turn; consistently insults and underestimates his enemies; acts like he's better than them because he has more allies; claims Sakura, a girl he knows is not in love with him, as his girlfriend right in front of Hinata despite knowing how she feels about him... yeah, you get it by now...
- Death Note has Light Yagami the God of the New World. Also more subtly, L, who is the world's top three greatest detectives, and has his own L screensaver.
- Kokujo from Duel Masters never misses an opportunity to remind everyone that he is an "Evil Genius" (That's Genius, not Evil Maniac). He more than lives up to this claim.
- If there's one aspect/characterization/etc. from Yu-Gi-Oh! that isn't exaggerated or otherwise meddled with in the Abridged Series, it's the very real fanbase of Seto Kaiba. Dueling skills? Check. Computer skills? check. Kung fu? Check. An industrialist that could put Tony Stark to shame? Double check. Massive sense of pride? Oh yes.
- Other rivals may even exceed him. The 'Kings' (Jack's) Ego is the most notable example
- Pravda's commander Katyusha from Girls und Panzer. She's extremely full of herself, but is a good enough strategist to back up her boasting. She's also incredibly beloved by the fans.
- Gilgamesh (or just 'Gil') from Fate/kaleid liner PRISMA☆ILLYA. He's still full of himself, but he's now a shota from the get-go. The audience of the Fate franchise obviously loves him.
- Lupin the 3rd from the Lupin III franchise is adored by the fanbase, and the biggest ego in the cast. He's proud of his success, and has relied on his notoriety since his introduction.
- Oresky from Happiness Charge Pretty Cure. In just his first episode, he loudly and proudly advertised his fan club in front of an Intrepid Reporter. He quickly backs it up by proving to be quite the Wake-Up Call Boss for Cures Lovely and Princess by being Dangerously Genre Savvy enough to create not one Monster of the Week, but two of them from four Innocent Bystanders, with one of them kept back for an ambush! It got so bad for our main duo that Cure Fortune had to step in and deliver a Curb-Stomp Battle! There's a reason why his fanclub transcends the Fourth Wall.
- Dio Brando from JoJo's Bizarre Adventure is a good contender for the biggest Jerkass in manga history, and it shows... but he's so charismatic, it doesn't really matter.
- Tony Stark, aka Iron Man, especially in the films and The Avengers.
- Doctor Doom
- Lex Luthor
- Guy Gardner
- Thor. He's proud and extremely boastful, and a Large Ham, but none the less heroic, and he's unarguably one of the most Badass heroes in the Marvel Universe.
- Darkseid a proud God of Evil that personifies Evil Is Cool and is a master of the Badass Boast.
- Superior Spiderman
- Chaos from the Tamers Forever Series is outrageously cocky, but he's so damn charismatic and funny that this only serves to enhance his appeal.
- Harry from Harry Potter and the Methods of Rationality is this trope in spades.
Hermione: I'm getting tired of hearing people talk about the Boy-Who-Lived like you're - like you're some kind of god or something.
Harry: Same here, I must say. It's sad how people keep underestimating me.
- In Child Of The Storm, Tony Stark, natch.
Film — Animated
- Gaston, from Beauty and the Beast, was written to seem incredibly egotistical and self-absorbed. The viewers loved this. (See also his Memetic Badass status, especially in YouTube Poop.)
- The Emperor's New Groove: Emperor Kuzco. He has an ego that dwarfs his empire, but he's so entertaining that it's hard to fault him for it.
- The Nightmare Before Christmas: Jack Skellington. All hail the Pumpkin King.
- From The Great Mouse Detective we have Basil of Baker Street, a dangerously eccentric mouse that's fully capable of being a Jerk Ass but has the smarts to back up his ego. And then we have Professor Ratigan. A villain who certainly knows it and embraces his evil like there's no tomorrow. It helps that he's just as brilliant as Basil.
- The Lego Movie's version of Batman is full of himself and nowhere as skilled as his other incarnations. But it doesn't matter, he obviously enjoys showing off his tools, Cool Car, and his plans go off without a hitch.
Film — Live Action
- Tony Stark, just as in the comics. "I've successfully privatized world peace" is such an audacious and narcissistic thing to claim, but not only is it partially true, he's just so awesome for daring to say it.
Tony: And Loki, he's a full-tilt diva, right? He wants flowers, he wants parades. He wants a monument built to the skies with his name plastered... (realizing that Loki is at Stark Tower, the monument to Tony's greatness) son of a bitch.
- In The Avengers, he successfully figures out where Loki plans to make his move by realizing that Loki is no different from him in that regard.
- Captain Jack Sparrow.
- Star Trek Into Darkness has Commander John Harrison (Khan), an Implacable Evil Brit in a Badass Longcoat who dual-wields a rifle and a fighter cannon to reduce a squad of Klingons into cinders. He is not humble:
Harrison: "Because I am... better."Kirk: "At what?"Harrison: "Everything."
- Jack Burton from Big Trouble in Little China. Ok, he may not be as badass as he thinks he is, in fact most of the time he's a dork. However his confidence, determination, fearlessness, and occasional moment of actual badassery (stabbing a guy with a knife while it's still in his boot, catching a knife that was being thrown at him and throwing it right back at the villain) make him a prime example.
- Older Than Radio: Life and Opinions of Tomcat Murr by E. T. A. Hoffmann features the titular Murr, a self-proclaimed genius cat who taught himself how to read and write.
- Zaphod Beeblebrox of The Restaurant at the End of the Universe. It's how he survives the Total Perspective Vortex... at least until it's revealed shortly that it was sabotaged. As Zarniwoop tells him, "You would never have survived the real one." Still, Zaphod is one hoopy frood.
- The fact that someone went out of their way to create a virtual reality, identical to the real reality, specifically for Zaphod's benefit, just so Zaphod could survive said Vortex, should tell you something.
- Skulduggery Pleasant, in-universe. His partner, Valkyrie Cain describes him as "hugely vain and narcissistic but endearingly so."
- Journey to the West features Sun Wukong, the Monkey King. He manages to go toe-to-toe with dragons, the Judges of Hell, and Heaven itself. And BOY does he brag about it.
Live Action TV
- Souji Tendou from Kamen Rider Kabuto,. In the same series, Tsurugi Kamishiro is almost as good at everything as Tendou, and more comedic as he plays it up. (Once an Episode, he tells us that he's the man who stands at the top of... something new every time. When he decided to see how the common folk live, the catchphrase became hilarious, because now it's "I am the man who shall stand at the top of waiting in line!")
- Possibly the only reason anyone roots for Walter White later on in Breaking Bad. He may Kick the Dog several times an episode at least, but he throws out awesome moments and bombastic speeches just as frequently.
- The page quote is from Dr. Perry Cox of Scrubs who's the definition of ego, yet backs it up time after time with genuine skill.
- Barney Stinson from How I Met Your Mother.
- The titular Doctor from Doctor Who. He's traveled across nearly all time and space, and saved the world more times than he can likely count, is an egotist how often likes to inform people of awesome he is, especially if they DARE to doubt him. His Evil Counterpart, The Master, is villainous example, who makes no effort to hide how highly he thinks of himself from anyone, including The Doctor. Thing is, he is that good, having single handedly taken over entire worlds, among other things. He also likes to boost that he'll never die, and, he won't.
"I'm the Doctor, and you're in the biggest library in the universe. Look me up." (It works.)
- Illustrated by one incarnation with the Doctor's idea of a threat:
I'm the Doctor. Basically... run.
- Further, the villains agree with him, and more than once he has headed off a confrontation by simply informing them of who they were dealing with.
- Another good example: The Doctor's idea of a Badass Boast.
- Illustrated by one incarnation with the Doctor's idea of a threat:
- House would be half as long and nowhere near as amusing if the title character didn't spend most of every episode showing off how brilliant he is:
Wilson: You're quite impressed with yourself right now, aren't you?House: Who wouldn't be?
- Sheldon Cooper.
- Stephen Colbert in-character on The Colbert Report. The man has a portrait of himself in which he's looking at another portrait of himself, and spins every news story or interview so everything agrees with him and the world generally revolves around him. It's hilarious.
- Avon in Blake's 7 is a fan favourite based largely on his high estimate of his own intelligence, his low estimate of everyone else's, and his acerbic way of making this clear to everyone.
- Congressman Frank Underwood. He views God as a Worthy Opponent and has several conversations (not monologues) with the audience explaining just how brilliant his plans are.
- Sherlock Holmes. The John Harrison quote above would make just as much sense coming from Benedict Cumberbatch's earlier BBC character.
- MIIISTEEEER!!!!!!! KENNEDY!!!!!!!: His gimmick of doing his own introductions was supposed to make the fans hate him, but he's just so damn charismatic that it's made him a fan favorite.
- CM Punk. Almost every attempt to make him a heel ended up making him a god among fans.
- IF YA SMEEEEELLLLLL!! WHAT THE ROCK! IS COOKING!
- Ric Flair, the limousine-riding, jet-flying, wheelin', dealin', kiss-stealin' - WOOOOO! - sonofagun!
- Dolph Ziggler has endeared himself to many fans because of his never-say-die attitude, despite having an ego larger than the The Big Show.
- The Miz.
- Duke Nukem is a self-centered, politically incorrect chauvinistic bastard. And the fans love him for it, both in and out of universe due to the fact that he does have a personality (in contrast to most other shooter protagonists) and his general badassery for saving the world multiple times by himself. How narcissistic is he? In multiple games, he doesn't have a Life Meter—he has an ego meter. And looking at yourself in the mirror gives it a permanent boost.
- Draven from League of Legends. In a game boasting Loads and Loads of Characters, he's in his own League.
- Street Fighter 2's Vega is about as narcissistic as you can get, but does have his fans.
- The Legend of Zelda: Skyward Sword: Groose starts out as a an amusing Jerk Jock, but through Character Development, becomes Link's Lancer after a particularly Funny Moment. Both of these combined made him both an Ensemble Dark Horse and a Memetic Badass.
- Legacy of Kain: Kain rivals Vegeta in terms of his ambition, arrogance and (in his younger years) explosive temper, but because he combines it with genuine cunning, he remains awesome. The Gambit Pileup plotline, excellent faux-Shakespearian script and truly spectacular voice acting play no small part in this.
- Sonic the Hedgehog. It can be easy to forget nowadays, but he's still quite the braggart and is proud of his Super Speed, and it was his "attitude" that made him a worldwide cultural icon in the first place. It helped that even with his ego, he's a hero that's not too proud to admit to needing help from his friends.
- Shadow, to his fans at least. He's far more arrogant than Sonic, and quite possibly anybody in the series besides some of the villains, but he shows consistently that only Sonic can match him.
- Sovereign from Mass Effect 1. You get a grand total of one conversation with him in the game, which consists entirely of him bragging about himself and how the Reapers will destroy galactic civilization. And it's quite one of the best moments of the games.
- In the sequels, Harbinger for the same rasons.
- The Power of the Sun: Pyrrhon the "self-proclaimed" Sun God from Kid Icarus: Uprising is starting to become this. His Tumblr page is all about how awesome he is and why there can be no one as awesome as Pyrrhon.
- Gilgamesh of the Final Fantasy series is one of the most popular characters, which is largely due to his huge ego. In-Universe, it's sometimes portrayed as empty bragging and always with a healthy dose of humor, but for players, he's rarely a pushover, and sometimes he's among the Bonus Bosses.
- Kane from Command & Conquer refers to himself as "a close second" to God. However, being a Magnificent Bastard, he could make a case for that being official. Over the Tiberium series he's gone from "reports suggest that he's much older than he looks" to "he somehow survived being at ground zero of an Ion Cannon strike with nothing more than scarring" to "he doesn't age and can't be permanently killed, and it's not due to a trick like cloning."
- In Fate/EXTRA, there's the playable Saber, aka Emperor Nero. She almost certainly has the biggest ego in the cast, and is beloved for it.
- Gilgamesh. The King of Heroes was included in Fate/Extra CCC for a reason, after all.
- Caesar and Mr. House from Fallout: New Vegas.
- Mima, an evil spirit from the early Touhou games, is a chronic liar who falsely claimed to be a deity while talking to the goddess of a demon world, yet she backs her arrogance up with the power to defeat said goddess. In the eyes of the fandom she can do stuff like the "Twilight Spark" despite not possessing any similar attacks in the games.
- Also, Miko from later in the series. Known for making herself available just in case people feel they need an immortal God Emperor to lead them to prosperity. But until then she'll just work on achieving enlightenment and ascending bodily into heaven. Even the Boss Subtitles seem to agree, labeling her the Almighty Taoist Ruler of the Universe.
- Lute in Fire Emblem Sacred Stones constantly goes on about what an amazing mage prodigy she is. Her stats back her up on this.
- HK-47 from Knights of the Old Republic, due to essentially being the Star Wars equivalent to Bender.
- Gig from Soul Nomad & the World Eaters is an arrogant jerk with the overall demeanor of a delinquent teenager who has no respect for anybody, and it's hilarious. Plus he's every bit as a much of badass as his constant bragging claims; in fact, he's likely the game's most popular character.
- Overlord Zetta from Makai Kingdom will proudly and hammily boast that he's the "Most badass freakin' overlord in the Cosmos", and the fans love him for it.
- Dante from Devil May Cry is an egoistical Deadpan Snarker that will openly taunt the Legions of Hell, and has taken them on more than once and come out none the worse for wear.
- Bowser from Super Mario Bros.. He's a massive ham with equally massive ego, but he can back every claim. When pitted against another threat, he'll stomp it to pieces and burn it to ashes. His massive armies follow him not out of fear, but out of respect and admiration. Against anyone other than Mario and Luigi, he's unstoppable, verging on The Juggernaut.
- Klavier Gavin from Apollo Justice: Ace Attorney prides himself on his dual rockstar/prosecutor career, and loves the attention he gets from fans; during one witness testimony, the witness is staring at him (though more out of anxiety and confusion than admiration), and to Klavier, being stared at is business as usual. He's also a very popular character, especially amongst female fans. It helps that despite his ego, he's one of the most competent, nicest, and least corrupt prosecutors in the series.
- Wario from the Super Mario Bros., Wario Land and WarioWare series. He's a greedy, selfish jerkass who cares for nobody except himself (and beats up everyone in his way), but that's exactly why his fans like him. Cause there's something admirable about just how honest the guy is about his ambitions and motivations. Best seen in his Crowdfarter video meant to promote Game & Wario, where he actually just outright says 'you give me your money so I can make my dreams come true'.
- Master Neloth in The Elder Scrolls V: Skyrim DLC expansion Dragonborn steals the show with his over-the-top haughtiness and magical experiments of dubious safety. He'll also go surprisingly hands-on for a Telvanni mage-lord when attempting to find a MacGuffin with you.
- Sabaton's song "Carolus Rex" presents Charles XII of Sweden in this way, as he claims that he is the divine king of Europe and that his time has come and launches the Great Northern War. Of course, this is exactly what Charles XII was like in real life.
I was chosen by heaven
Say my name when you pray
To the sky see Carolus rise!
- Seto Kaiba in Yu-Gi-Oh! The Abridged Series: "I am on a drug: its called SETO FREAKING KAIBA!!!" In fact, his focus episode in The Cancelled Series season (parodying the Virtual World arc) has the highest view count of all the episodes on CardGamesFTW.
- Ilivais X: Mille Chanteau is nothing short of cool, and she knows this, and it's assured that she'll generate at least one Badass Boast a day.
- The Spoony Experiment: Spoony's Bard character in D&D, Tandem the Spoony. In his Counter Monkey series, Spoony recounts how he hyped Tandem up as the "Greatest Swordsman in the World" despite not having very good combat stats. As it turns out through some incredibly lucky dice rolls and clever tactics, Tandem managed to consistently win against characters with far better stats than his own.
- Tony Stark in Death Battle's "Iron Man vs Lex Luthor." His Pre-Mortem One-Liner before destroying Luthor goes as such:
Tony: Being a God canít be too hard. I mean, Iím the most intelligent, capable person on the planet. Iím not playing God. All this timeÖ Iíve been playing human."
- Aquaman from Batman: The Brave and the Bold.
- Even though Trixie from My Little Pony: Friendship Is Magic is an arrogant egotist, her hamminess has earned her quite a few fans.
- Rainbow Dash and Rarity can both be arrogant as well, but their respective abilities and ties to their friends make this an endearing trait rather than a crippling inability (though there are episodes, such as "The Mysterious Mare Do Well" and "Sweet and Elite," that are built around deconstructing these aspects of their personalities).
- Discord also qualifies. Granted, he's certainly quite malicious, and his overconfidence is one of the big reasons he's defeated at the end of his two-episode appearance. However, he's amassed a very large fanbase due to how fun he is to watch, and due to the fact that he can certainly back up his cockiness.
- Bender from Futurama.
Amy: Us? How can you possibly blame us?Bender: It wasn't easy. It just proves how great I am.
- Sterling Archer. His giant ego makes him brush off his Jerkass behavior and think the lives of everyone in the office revolve around him, but it's also the source of most of the humor and many of the messed-up situations on the show. His badass moments in the field more than explain why his ego is so gigantic.
- Apocalypse's incarnation in the 90s X-Men is a heartless megalomaniac with a MASSIVE god complex who sees the world as it is as unfit to exist and needs to be wiped from existence and created anew in his vision, scoffs at morality besides his own, and views himself as invincible (he's on the money with that one). But, the fans found the bragging he does so epic, which along with his ability to easily back up the MANY Badass Boasts made him such an appealing villain.
- Lord Hater, judging by how popular he is with Wander over Yonder fans, especially on tumblr. The fact that his ego and insecurities are incredibly hilarious helps.
- Toph from Avatar: The Last Airbender has proclaimed herself to be the greatest Earthbender in the world. That was after her captors (who had caught her by surprise) told her that not even the greatest Earthbender in the world could bend metal, and thus free themselves from the metal box she was locked in, and she proceeded to invent Metalbending.
- In the sequel series, Toph is still more than a little smug when we meet her again, but the mantle of Most Entertaining Egotist is passed on to Varrick, a very loud and very energetic man who is sublimely convinced that he's the most important thing in the world and everyone will instantly forgive his misdeeds. He's almost right - for two seasons after The Reveal the other characters don't really trust him unless they have to, but the fanbase loves him because of his ham-acting and surprisingly quick thinking.