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Evil Is Cool

"Why do the Decepticons always get the good shit?!"

There is a reason actors fight for the chance to play the bad guy. The lines are great, the costumes are awesome, the songs are spectacular, the villains often look much sexier than the heroes, and they don't have to spend the whole shoot pretending they are nicer than anyone they've ever met.

Plus, there are all those wonderful toys!

Why is all that true? Why does the bad guy get all the cool stuff? The more interesting the bad guy, the more interesting the story. It really is that simple. You don't have a story unless you have conflict. The bad guy in most cases is the conflict.

Plus, there are all those marvelous toys... Wait, we already said that.

Compare Good Is Boring. Contrast This Is Your Brain on Evil and Being Evil Sucks. See also Balance Between Good and Evil. Ignore Good Feels Good, those traitors don't know what they're talking about. Those wonderful... Ahhh, forget it. The reason Love to Hate exists. Dark Is Not Evil, Noble Demons, and some types of Anti Heroes are able to harness the coolness of evil without the actual evil.


Examples

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    Advertising 
  • The Canadian Sleeman Breweries recently launched a new ad campaign playing up the bootlegging activities of the company's founder John Sleeman. It also plays up George Sleeman, whose business was threatened by prohibitionists who'd managed to get anti-liquor laws passed in his hometown, after which he ran for mayor himself and repealed the prohibition laws.
  • Jaguar's ad featuring Jag-driving Evil Brits.

     Anime and Manga  
  • JesuOtaku presents Top 20 Most Deliciously Evil Anime Villains.
  • The Principality of Zeon in Mobile Suit Gundam. They have the fancy uniforms and scary Cyber Cyclops, and gained huge legions of fans in Japan and everywhere.
  • Played straight in X1999, where the main villain turns from rather dorky to very cool.
  • Parodied in Yu-Gi-Oh! The Abridged Movie, where Kaiba (the Anti-Hero) says to Yami (The Hero) during their duel "You're pathetic! No one cares about you! I'm the only reason people watch Yu-Gi-Oh!. Me, Seto Kaiba! I have all the cool gadgets, I have all the best outfits, and I have the most powerful monsters. Nobody would be watching this movie right now if it weren't for me. So just this once I deserve to win."
  • Inverted in Pokémon: Jessie, James, and Meowth can't do anything evil right, but are highly useful when they're working with Ash.
    • Played straight in "Training Daze", in the Japanese version, at least, where it is shown that Jessie and James were actually pretty cool.
    • And as of the Unova saga, they now have new black costumes, gliders, jet packs, a bunch of spy gadgets, and effectively kick ass.
    • Some of the villains in the movies also qualify - especially the ones from Takeshi Shudo's earlier movies, which tend to be both Badass and justifiably sympathetic and relatable. Examples include Mewtwo (especially in the Japanese version due to much of its character being Lost in Translation) and Entei.
  • Light Yagami from Death Note clearly fits.
    • As do most of the other villains, especially Mello and Ryuk.
    • The author himself was shocked that so many people seemed to love evil characters such as Light. He probably decided to have Light lose and die at the end simply because so many people wanted a character he purposely made more evil to win.
    • That outcome was almost certainly 'planned from the start'. However, they probably made Light's epic crash and burn ending even harsher than originally conceived to drive home what they really thought of their "hero".
  • Examples in Code Geass.
    • Lelouch/Zero. Although not truly evil like, say, his father (see below), his motives are definitely questionable.
    • Charles zi Britannia, who's voiced by none other than Norio Wakamoto.
    • Britannia as a whole. A ton of fans tend not to see all the nazism and casual mass murder because of all the pretty uniforms and badass mecha!
  • In the Bad Future of Mahou Sensei Negima!, Negi's students capture Takane D. Goodman and her posse, and (painlessly) Mind Probe them to know where Negi is imprisoned. This leads to the following exchange:
    Asuna: Don't we look like the bad-guys here?
    Haruna: Bad-guys are cool!
  • Black Lagoon runs largely on this.
  • Sir Crocodile of One Piece pulls this off almost too well. A list of atrocities can fill a book. However, he commits his evil acts while dressed like a blinged-out mafia don, complete with a ring on almost every finger and a pimpin' green fur coat. Not only that, but he controls an organization made up of Crazy Awesome Badasses, owns a casino, trots around with a scantily-clad hot chick as his #2, keeps incredibly dangerous predators as pets, and is also made of and can control sand, and he has a hook for a hand. That's just darn cool. But he's such a bastard...
    • You can't one up a bastard-8 foot plus tall-knight-marine-Godfather-insanely choking-likely rapist-pirate who kills people by touching them named Crocodile...unless you are a silent-8 foot plus tall-gangster-pirate-superstrong-hetero-ninja who is also a sword named DAZ BONES. He's like Raven from Tekken, only bigger, stronger, a pirate, has no need for weapons, and has the greatest name ever hands down. His loss, or, actually, both of their losses, lost the strawhats fans.
    • All of the villains are incredibly awesome in their own singular ways. Though the best way to put it is...
    Y: Ruler of Time: on One Piece's villains How is it possible that these guys are so awesome I want to root against the Straw Hats?!
  • Negishi from Detroit Metal City is hated for his music, and generally considered to be a spineless douche by virtually anyone...until he becomes Krauser II in Detroit Metal City, a Death Metal band. And once there, he embodies this trope.
  • It says something about Bleach that the bad guys tend to be more popular than the good guys. Just look at how Grimmjow Jaegerjaquez and Ulquiorra Cifer scored higher on the popularity polls than Ichigo Kurosaki's Five-Man Band and their allies. However, the inverse is also true: for the longest time, Kaname Tosen was the least-liked of the thirteen captains, due to a vast majority of the fandom perceiving him as an insufferable, justice-spouting hypocrite, a view that was actually disproven by this time (he's more along the lines of a Well-Intentioned Extremist), but he remains as the second most maligned of the thirteen captains. Furthermore, Sosuke Aizen is, by far and large, the most hated of all Bleach villains, due to being a combination of the Generic Doomsday Villain, Villain Sue, absurd Spotlight-Stealing Squad, and the embodiment of Gambit Roulette all at once.
    • Also inverted with the Xcution /Full-Bringers, who are insufferable sneaks who are much weaker than the previous enemies and have overall less interesting powers.
      • Played straight with the Vandenreich Quincies who have pretty much dominated all of Soul Society with their powers, while looking awesome in their Quincy outfits. Especially their leader who has managed to kill Yamamoto that makes the latter look like an amateur.
  • Naruto:
    • The Akatsuki. Every member of it falls under this trope.
    • A surprising number of people have become fans of Sasuke after he stabbed through Karin to kill Danzo. This trope is probably the reason.
    • Two words: Madara. Uchiha.
  • JoJo's Bizarre Adventure: Dio Brando. The World Is Just Awesome.
  • Played with in 20th Century Boys.
    "I always found those justice-defending heroes in manga and on tv to be so stupid... the villains were always so much cooler."
  • Izaya of Durarara!!.
  • Fullmetal Alchemist has two crowning examples of this:
  • All of the major Dragon Ball villains fall into this with Freeza and Cell being the kings of it. Vegeta also qualifies as per being one of the most popular characters. Also an in-universe example when he makes a Face-Heel Turn to get his badassery back.
    • Among the movie villains, Broly. Turles and Cooler have their share of fans as well.
  • Medusa from Soul Eater, anyone?
  • Accelerator from A Certain Magical Index, before his Heel-Face Turn.
  • Cobra, Midnight, Jellal, and Erza Knightwalker from Fairy Tail
  • Lyrical Nanoha both uses and averts this. Fate, the Wolkenritter, and most of the Numbers were cool, but Precia and Quattro were... bitches, and Jail is something of a Base Breaker.
    • The Hückebein is Force are an aversion. They power they have looks like it would push them into this trope, but fans thought they were TOO powerful and didn't have any traits to make them interesting.
  • Lordgenome from Tengen Toppa Gurren Lagann. On the one hand, he is a ruthless tyrant and Anti-Villain who doesn't care if his daughters live or die...on the other hand, he has rugged good looks and a cool-looking and powerful Humongous Mecha, and he can fight Mini-Mecha with zero weaponry whatsoever; by which we mean his bare hands, and almost tank a Big Bang-level attack with a scaled-up version of his mech.
  • The Laughing Man from Ghost in the Shell: Stand Alone Complex. He has tons of copycat supporters, and in one episode, Motoko visits a chat room devoted to discussing how cool and rebellious the participants think he is.
  • Femto a.k.a. Griffith in demon mode from Berserk. He is, considered by most of the fanbase, the most despised villain for what he has done over the course of the story (and particularly for doing one very heinous deed to a lovable character). Surely, his actions are unforgivable!... But DAMMIT! Why does he have to look so friggin' awesome in that quasi- evil costume (since he's technically naked)?! And dude - he has the power to bend reality at his will! How awesome can you get??
  • Kotomine Kirei from Fate/Zero Badass Normal priest, with bullet-proof vestments, extreme skill in Baji quan and insanely accurate and deadly knife skills. Also Gilgamesh, King of Heroes, with a largest sense of entitlement/ego. And they team up.
  • Berg Katse from Gatchaman has hir fans. The messed-up childhood and cool new toy nearly every episode probably have something to do with it, even with the silly ears.
  • Puella Magi Madoka Magica gives us Kyoko Sakura, a Badass Ax-Crazy Blood Knight Fiery Redhead whose callous and selfish personality contrasts sharply with the four other main girls introduced up to that point. In short, while the series' main villains are mostly a somewhat passive manipulative cat-rabbit thing and some mindless Eldritch Abominations, Kyoko is the first weapon-wielding Magical Girl to show an evil streak. To elaborate: when she first introduces herself to the two protagonists (at the time), she uses her very cool chain-spear-whip weapon to utterly trounce one of them around in, as the English dub calls it, "a bona fide fight to the death, for reals", all while giving a big "The Reason You Suck" Speech to them and munching on a taiyaki. Then we find out about her Dark and Troubled Past that shows her depth as a character, and she gets better. Much, much better.
  • Just about everyone in Hellsing, but Alucard and Alexander Anderson particularly stand out the most out of the lot.
  • YuYu Hakusho, Younger Toguro. Compare with villains before, he's only power being Hulking Out might seem lame at a glance, but he gets so much power from sheer brute strength that he can render flashy techniques utterly useless (and the fights with him are still damn cool to watch), and has force extremely powerful youkai into working for him without even fighting at full strength.

     Comic Books  
  • The Joker, in most incarnations. It doesn't matter whether he's a giggling, goofy clown prince of crime (e.g. the 60's Batman television series), a mass-murdering sociopathic Monster Clown (e.g. The Dark Knight), or a seemingly impossible mixture of the two (e.g. Batman: The Animated Series), he will inevitably overshadow every other character, have all the best lines, and, while Batman will always have the best toys (he's the goddamn Batman, after all), the Joker will find the most creative and spectacular ways to use the tools at his disposal. No matter what he does or who he does it to, he will make you laugh, because of the simple fact that he's just that good.
    • Discussed in an issue of Batman: Black and White, a short-story anthology. In this story, Batman and the Joker are actors playing their comic book roles as if they were roles in a movie. The Joker brings up the fact that Batman always gets to make a big, dramatic, splash-panel entrances, complaining that he never gets to look that good. Batman then points out that the Joker always gets the best lines, while he just has generic crime-fighting hero lines.
    • Batman in general is a magnet for this. When your main character is a traumatized billionaire dressed as a bat and you have villains drawing your attention far away from that, it really says something.
      Le Tueur: I have a confession to make: I only like the Batman because he has the best villains!
  • In the Marvel Universe, Doctor Doom practically owns this trope. He's a science genius who wears a cloak and a suit of armor, rules his own country, and lives in a castle. And refers to himself in the third person! DOOM insists on it!
  • Archangel from the X-Men. He's the Super-Powered Evil Side of Angel, whose power is... flight and decent (not great) healing. Archangel has metal retractable wings which are dipped in poison and can be launched. Said wings are also razor sharp. Also, Archangel just looks cool. Needless to say, a lot of fans prefer Archangel.
  • Monsieur Choc, the main villain in the Tif Et Tondu Belgian comic book series. He is considered so cool that he is the reason the series became popular in the first place, and the recent re-releases deliberately put him as the focus on the covers of the stories chosen.
  • The titular character of Lucifer is a horrible, destructive person, but (likely in reference to Paradise Lost below) is incredibly awesome all the same.
  • Daredevil villain Bullseye; even if he's a Psycho for Hire, he still has enough style that it's gained him many fans.
  • Played with in Sin City. The pure evil characters are usually pretty ugly and often cowardly, or just plain creepy. Some of the good guys, however, are at the extreme end of anti-herodom. The most popular tend to be Marv, Dwight, and Miho, who would normally be considered bad guys in any other work. They are also damn cool.
  • Superman's Arch-Enemy Lex Luthor, up there with The Joker as one of comics' most iconic villains. He is bar none, the smartest human in the DC Universe, and one of the most magnificent of bastards. He also gets a lot of Rooting for the Empire because he, a Villain with Good Publicity who worked hard to get to his station, goes up against Superman, a hero with better publicity than he who is loved by all just because of his alien heritage.
  • One arc in The Sandman features a convention of Serial Killers who think of themselves as this (they pick impressive-sounding names for themselves and think of themselves as Übermensch), but as the reader sees more of them their combination of petty delusions of grandeur, personal insecurities, copying of their predecessors and occasional stark-raving-madness becomes more obvious. This is ultimately confirmed when the eponymous Morpheus gives them all a blistering "The Reason You Suck" Speech, tells them that "Until now, you have all sustained fantasies in which you are the maltreated heroes of your own stories. Comforting daydreams in which, ultimately, you are shown to be in the right" and then uses his power as lord of dreams (and thus fantasies as well,) to strip them of their self-deception so that "you shall know, at all times, and forever, exactly what you are. And you shall know just how LITTLE that means."
  • Bronies seem to really like the idea of Rarity going evil in My Little Pony: Friendship Is Magic (IDW) given all the fanart Nightmare Moon II has gotten.
  • Darkseid. He's a Badass that can go to head to head with Superman, and on occasions has beaten him. But he's also a Chessmaster that rules over an entire planet and can come up with schemes that leave the universe trembling before he even bothers to get off his throne.

     Fan Fiction  
  • Almost any villain in The Lion King Adventures would have to qualify. Hago, Scar, Death, Interceptor, Shocker, Nyoka, Virusi, and many more...
  • Princess Jody's Legion of Doom-type organization "Injustice Unit Patrol Squad" in Super Milestone Wars.
  • In The Official Fanfiction University Of Middle-Earth, this gets deconstructed with the subject "Evil Is as Evil Does 101", taught by Sauron himself, to teach that Evil is more than calling yourself evil because it's cool and dark and edgy. Like causing a river of blood, at least.
  • Child Of The Storm has Lucius Malfoy. The guy's as evil as they come, but he's also A Man Of Wealth And Taste, an even bigger Magnificent Bastard than Nick Fury himself, he's pragmatic, ruthless and proves that, despite the fact that he actually needs his Pimp Cane to walk after Nick Fury destroyed his knee the night after the attack on Godric's Hollow, he is personally very dangerous by killing Baron Von Strucker. And it's recently been revealed that he's been manipulating everyone, good guys and bad. At the start, he managed to weld together an impromptu alliance of some Death Eaters and HYDRA, along with Gravemoss. Now, he's the undisputed Master of HYDRA with vast financial resources after inheriting or being granted control over a significant number of Death Eaters accounts, much of which is being invested by the Goblins on the London Stock Exchange, and he has command of the Winter Soldier. He's evil, but he's got style.

    Films — Animated 

    Films — Live-Action 
  • Star Wars
  • Frank from Once Upon a Time in the West fits very well to the trope. Its combination of Bad Ass, Professional Killer, Deadpan Snarker and his suit practically makes him a cool villain.
  • Arguably the point of mob films like The Godfather, Scarface (1983) and Good Fellas.
  • The Matrix has an obvious example of this trope: Agent Smith. Hugo Weaving in general apparently loves playing awesome bad guys. Take a look at V and Red Skull Even more so, Megatron (see below).
  • Cesare. There's a reason that so many other characters - usually nicer ones - look like him.
  • Clu from TRON: Legacy. He has really nice vehicles, some great headgear, pretty badass Elite Mooks, and a faceless Dual Wielding dragon that happens to be a Brainwashed and Crazy Tron, and not just a random grunt. All covered in orange or red Tron Lines.
    • Clu's aforementioned Dragon, Rinzler. He has a cool outfit and mad fighting skills, and his being Tron himself not only makes him cooler, but also makes his Heel-Face Turn and subsequent Heroic Sacrifice that much more poignant.
  • Legend thrives on this. People may complain that Tom Cruise isn't wearing pants and there's glitter on everything, but those horrifically cheesy lines the Lord of Darkness provides? Priceless.
  • Subverted in a way in Spider-Man 3: when he's possessed by the symbiote, Peter Parker becomes this, but he is still noticeably our favorite geeky and clueless hero— he's just now arrogant and out of control. Though eventually he realizes that the symboiote is corrupting him and gets rid of the symbiote suit before more harm can be done. Furthermore, the symbiote eventually merges with Eddie Brock, who is noticeably slimy, unctuous, and creepy.
    • Played perfectly straight by Spider-Man 2, though. Doctor Octopus is made of win.
    • Even before he became Venom, Eddie Brock manages to still be a interesting creep. Who else would go to a church and pray for God to kill your most hated rival?
    • Norman Osborn fits this well trope. He was at coolest while talking to himself and wigging out. Being played by William Defoe also helps out.
    • His son Harry also gets this treatment in the 3rd film. Calmly rubbing a break up in your best friend's face is so wrong, but boy did Harry make it look cool. Especially while he is enjoying a pie. Plus this guy went through some of the worse beatings in the film and STILL survived most of them.
  • Darryl Revok of Scanners. Bad, bad dude. Pow. Michael Ironside always invokes this trope, even when playing a nominally good guy.
  • Applies to various evil monsters in the Godzilla movies, especially the Godzilla Final Wars version of Gigan that gets chainsaw hands for the final battle. Also applies to Godzilla himself in the films where he is evil.
  • In The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe, Queen Jadis in her bright attire out-cools almost all of her opponents on the battlefield, possible because actress Tilda Swinton is inherently cool in all her roles. In Prince Caspian, nasty uncle Miraz has some of the best lines (although it's hard to beat Edmund), the best beard (not counting Aslan's), and probably the genuinely best set of armour. Miraz was less cool in the book, but the all-dialogue scene in the Howe with the hag and the werewolf was one of its most memorable bits, mostly due to the werewolf's creepy bragging. It ranks up there with Aslan growing delicious grapes for everyone and the duel.
  • Blood Feast is a great example of this. Fuad Ramses is the only good character in the whole movie.
  • The 1985 film Fright Night has Jerry Dandridge.
  • The independent horror/comedy film Behind the Mask: The Rise of Leslie Vernon has the coolest new killer who looks up to Jason and Freddy, who lets a crew document his future reign of terror. Leslie Vernon is not only charming, witty, and genuinely friendly; before beginning his legacy, while in a library, he says, "Paradise Lost? Found it!" while grabbing John Milton's Paradise Lost. And he keeps turtles as pets and then tells the young woman interviewing him that he only kept pets that he could eat. His mask is amazing as well.
  • Avatar. Colonel. Miles. Motherfucking. Quaritch. Works out to stay strong on a planet with weaker gravity, commands a platoon of tough ex-armed forces mercenaries, rocks a customized mecha with a freakin' dragon painted on the gun barrel and a huge-ass combat knife, holds his breath, kicks down a door and steps into toxic air simply to pursue a traitor with his assault rifle, sports scary scars on one side of his face, and rides to battle in the Dragon Gunship while sipping fine Arabica Roast coffee. That he possesses the courage and determination to keep fighting no matter the odds merely adds to his Colonel Badass bona fides.
  • The Lord of the Rings films bring a perfect examples of this.
    • While the men of Gondor are just a bunch of unshaven men wearing plate mail, Sauron has not just his orcs and trolls, but the soldiers of Rhűn, spearmen with remotely creative looking armor and warchants that sound like the Haka, and the Haradim, who ride Műmakil, which are essentially the ninety foot tall war elephants that Hannibal had wet dreams about. Their impact onto the frontlines of a charge from the Riders of Rohan (which had routed an orc army of dramatically superior size) was a moment where even the orchestra abandoned the forces of order as the Haradim rampaged through the helpless Riders until driven off by the Strong as They Need to Be protagonists.
    • Plus, Sauron's armour is ridiculously cool looking. Spikes everywhere, a huge, crownlike helmet that looks like a horse's skull, and the whole thing has a faint and delicate poison ivy motif etched into it.
    • Also, just as applicable, Saruman. It helps being played and voiced by Christopher Lee.
    • For a giant eyeball, Sauron is quite cool-looking himself. And then there's the Nazgűl.
    • Even though he was a minor bad guy, the Uruk-hai captain that popped up at the end of the first flick was also cool. He's one of the few characters that gets to smack Aragorn around a little, does a really cool Captain America-like shield throw, and has the audacity to shove Aragorn's sword into his gut the rest of the way with utter contempt and defiance.
    • The Balrog, who is probably the Boba Fett of the movies series: he's a One-Scene Wonder that takes out a major hero for the remainder of a movie and is one of the more memorable characters.
    • Smaug, ALL THE WAY, in the second Hobbit film. He's brought down kingdoms single-handedly, and he's voiced by Benedict Cumberbatch
  • Keyser Soze of The Usual Suspects is clearly a monstrously evil man if even half of the things said about him are true, but his coolness in doing them is indisputable, particularly given the famous twist ending has made him a by-word for the Diabolical Mastermind.
  • Hannibal Lecter—is there a character more evil, or more cool?
  • Hans Landa from Inglourious Basterds. Despite being a Nazi officer, his intelligence, smooth and confident demeanor, and being a polyglot serve to make him probably the biggest Ensemble Darkhorse in the movie.
  • Col. Koobus from District 9. He's undeniably a Colonel Badass in every respect (though also a mass-murderer, which hasn't stopped a Misaimed Fandom bordering on Draco In Leather Pantsing).
  • The Skeksis from The Dark Crystal are perhaps the most entertaining characters in the film due to their ruthlessness, especially skekSil the Chamberlain. He holds off the terrifying Garthim sicced on the protagonists through his own will, and singlehandedly topples an enormous stone arch with one hand.
  • The Dark Knight Saga:
  • Subverted with Roman and Minnie Castevet in Rosemarys Baby - the tackiest Satanists ever.
  • Gabriel from Constantine. Also, the Devil and Balthazar.
  • The Decepticons of the Transformers, as they usually are in most Transformers series. Case in point: the Autobots are limited by their desire to make Earth their second home, and must take on friendly appearances and altmodes to blend in with civilians. The Decepticons, on the other hand, have no such limitation. Therefore, they take on the forms of tanks, F-22s, and satellites, or, in the case of Megatron and Shockwave, simply reject reformatting their original forms. Additionally, they have access to numerous weapons, ranging from Transformer-sized fighter jets to a giant mechanical worm that serves as a war beast. Even the humans are aware of this, as Epps, at one point, asks to no one in particular "How come the Decepticons get all the good shit!?"
    • Megatron (as mentioned above) is possibly the best example of this among the 'Cons themselves, especially in the first movie where he's at his most Ax-Crazy and Badass, and is easily the most interesting and entertaining of the robots in the movie, despite getting less screen time than the humans or Autobots. Oh, and he's voiced by Hugo Weaving (see above).
  • While Cats & Dogs gets flak from cat lovers for making all felines villainous, it does redeem itself a bit with this trope, with Mr Tinkles and his henchmen often claiming more amusing personalities and gags than the heroic dogs.
  • Star Trek Into Darkness:
  • Man of Steel: Zod and his minions sport some pretty badass ships, armor and weapons, that's for damn sure.
  • Vincent from Collateral dresses himself in some badass threads, is dangerously efficient as his job (case in point), has a fairly extensive knowledge of jazz, and is pretty friggin' handsome.
  • Terminator runs on this with the titular machines, so much so that the one played by Arnold Schwarzenegger got promoted to be a good guy in the second movie.
  • Predator, the titular villain proved to be far more remembered than the movie's heroes thanks to it be a Badass that can Curb-Stomp Battle Arnold Schwarzenegger in a fist fight in addition to its cool weapons.
  • The Hellfire Club from X-Men: First Class. What else did you expect with villains that seem to have just stepped out of a Bond movie?
  • In-universe for Ra One: video-game designer Shekar creates a game with an unstoppable cool, evil, and undefeatable villain for his villain-fanboy son. It turns out the kid should have been careful what he wished for...

    Literature 

     Live Action TV  
  • Alias: Julian Sark is the epitome of this trope. He's young and attractive, he frequently wears expensive, elegant suits, and his dry sense of humour produces numerous amusing quips. Sark even sports stylish sunglasses to enhance his villainous awesomeness.
  • In Family Matters, Extraverted Nerd Steve Urkel's formula based off the "cool gene" transformed him into Stefan Urkél, who was suave but amoral. However, this was subverted in Stefan's next appearance, where Steve revealed that he'd accidentally involved the "evil gene" in the formula; from then on, Stefan was both cool and nice.
  • For some reason, evil, batshit insane, brain-stealing villain Sylar from Heroes is a lot cooler than sane, geeky Sylar. Apparently, evil wears contacts. Ditching the specs (and also acquiring stubble) seems to be mandatory for characters taking a walk on the dark side.
    • The ruthless Adam Monroe scores much higher on the coolness factor than either Hiro Nakamura or Peter Petrelli, the two heroes that he interacts with.
  • Buffy/Angel:
    • Spike, who, before he was turned into a vampire, was laughed at and wrote "poncy poetry", whereas when he was sired, he became all bad ass. (His actor, James Marsters, has since made this his specialty, as the rest of this page shows.)
    • Evil Angel is about seven times cooler than Good Angel. It probably has to do with the lack of brooding. Evil Angel is funny. He also gets several times smarter when he goes evil, which was lampshaded in the episode Awakening.
    • In an alternate universe, Xander and Willow got rid of their geeky sides after vampirization, instead opting for black leather and a smooth demeanour.
    • Faith thought this for a while, until she saw what she had become and attempts suicide by Angel, then Buffy.
    • Consider Wesley from Angel: glasses on — the scholar and gentleman of the group. His attempts to be baddass are laughable. Glasses off — beds Lilah, keeps a woman tied up in his closet, breaks rogue Slayers out of jail, and tortures junkies for information.
  • The Master of Doctor Who, in all his incarnations.
    • Same with the Daleks.
    • Also Davros.
    • Brother Lassar. He's played by Anthony Head. Nothing more needs to be said.
    • The Daleks, especially in the revived series. They might look goofy at a glance, but they are a Higher-Tech Species and a single one them can take own dozens of armed humans with ease, and that's without bringing in their bigger weapons. They were the most popular Doctor Who aliens for most of the franchise's existence for a reason until the Weeping Angels came around, though they are remembered more for Rule of Scary than Rule of Cool.
  • Captain John Hart of Torchwood. Kills someone and then says, totally bored, "Thirsty now". Casually admits he killed someone, apologises for the mess, clears a bar of all he considers ugly, and orders one shot of every drink in the bar. Then drinks what appears to be a bottle of Vodka. In one go. With no noticeable side effects. Comes out with regular quips. The only person who really gets the better of him is Gwen Cooper. It helps the same actor played Spike in Buffy, and there is a definite similarity between the two.
  • Malcolm Tucker from The Thick of It, possibly the only political satire character ever to have been likened to Darth Vader.
  • Ba'al from Stargate SG-1. He's the one System Lord who wasn't handed an Idiot Ball, and, as a result, causes all sorts of unexpected trouble for SG-1. True, he also usually wears some really nice clothes that seem to be specially tailored. He's also one of the more fun, hammy Goa'uld, partly due to his pride and being a bit of a Deadpan Snarker with a really good plan.
  • The villains in Batman were always more colorful than Batman and Robin. No wonder so many established actors were willing to play them!
  • Mark Sheppard plays delightfully evil characters in Firefly, Supernatural, Leverage and White Collar, among others, that seem to come out on top and have lots of fun while doing so. From his shiny shoes to his amazingly charismatic voice, he effortlessly manages to outshine and out-cool the regulars on the show.
  • "Chaos", a rival computer hacker on Leverage seems to genuinely believe this and adopts it as his personal philosophy.
  • Supernatural: Castiel seems to get more bad ass and confident as he turns to the dark side in Season 6.
    • Also, lots and lots of the smarter villains. Including a season-seven appearance by an aging James Marsters, playing an apparently immortal witch capable of treating our god-killing heroes like gnats. Many of the coolest ones get Enemy Mine situations (like Crowley) or turn out to be fairly decent, or at least relatable, like Patrick the Gambler.
  • Scorpius from Farscape is this, right down to the leather clothes.
  • This is why Tubbs and Edward and Papa Lazarou from The League of Gentlemen are the most remembered characters: they're easily the most fucked up.
  • Smallville:
  • Just in general, on many reality TV shows, the villains are much more memorable and recognizable than the heroes are.
  • True Blood:
    • Russell motherf*cking Edgington. Especially aided by Denis O'Hare's performance.
    • His husband Talbot could count as well, although he's not quite as evil.
    • Maryann kind of broke the base on whether she was this trope, or just plain tedious.
    • Lilith. Even in-universe.
  • Generally averted in Criminal Minds, where the various killers usually come across as rather pathetic as soon as they're not in a position of power, (they are usually trying to fulfil some fantasy or make themselves feel better about some perceived deficiency in themselves,) and the whole focus of the show is on The Profiler team proving themselves intellectually superior to the killers by outsmarting and catching them. The only exceptions to this tend to be killers like the Boston Reaper, who gives off this vibe due to his extremely high level of competence and his apparent lack of any fantasy-fulfilment (he just kills because he's an evil sadist who enjoys tormenting his victims and being notorious).
  • Once Upon a Time: Brings us Rumplestiltskin, Regina and Captain Hook.
    • Averted with most of the other villains though. Cora was too relentlessly monstrous, Greg and Tamara were just boring (and clearly pawns), and Peter Pan was just a selfish dick.
  • Mike, Gus, and Walt from Breaking Bad are undeniably villains, but they're so brilliant and Badass that it's hard not to admire them.
  • Any good Super Sentai villain should embody this. Prime example is Shinkenger's Big Bad Dokokou. He's taken on the titular heroes more than once and flattened them. He manages to reduce an apparent Dragon-in-Chief Akomaru to Big Bad Wanabee when he appears.

    Music 
  • This is a key part of the appeal of Gangsta Rappers such as Eazy-E, The Notorious BIG, Kool G Rap, Ice-T and NWA.
  • No mere mortal can resist.. the evil of.. The Thriller!
  • Jace Everett's Bad Things. There's a reason it was used as the theme song for True Blood.
  • In the same vein as John Milton, "Please allow me to introduce myself/I'm a man of wealth and taste..."
  • The majority of all black and Death Metal rejoices in evil, be it Satanism, genocidal misanthropy, National Socialism, the violent kind of Odin-worship, or any other flavour of evil.
    • Often subverted in the lyrical content, however. A lot of black metal is individualistic in the Nietzsche Wannabe tradition, while death metal tends towards either nihilism or more traditional "punk ethics". In these cases, the Evil Is Cool aesthetics are intended to be provocative and anti-social, rather than to be taken at face value. It's much less a rejoicing in actual evil as it is simply an embracing of this trope at an aesthetic level. Lyricists are aware that people, and they themselves, find villains, darkness, and horror to be interesting. As bands like Cannibal Corpse have said, very few extreme metal bands take their own lyrics seriously, and those who do are usually rather unstable. As Black Sabbath also stated, they're intended to be viewed much in the same light as horror films. A lot of bands simply use their music as a Villain-Based Franchise.
  • Without a doubt, the coolest song in The Decemberists' Rock Opera The Hazards of Love is The Rake's Song, which happens to be a man casually telling the story of how he nonchalantly murdered all his children.
  • Powerman 5000's "Super Villain" song. That is all.
  • Dr. Steel. Many fans like him not for the music, but for the incredibly cool Steampunk Villain getup.
  • There's this line from Billy Joel's "Only the Good Die Young":
    They say there's a heaven for those who will wait
    Some say it's better but I say it ain't
    I'd rather laugh with the sinners than cry with the saints
    The sinners are much more fun
    • As Joel himself points out, however, this is a subversion, as neither this nor the rest of what the singer says seems to be very convincing to Virginia.
  • Theory Of A Deadman has the song "Villain":
    Everybody wants to be like me

     Professional Wrestling  
  • It was this concept that led WCW to temporarily take the crown as the #1 wrestling promotion in the world with the New World Order. Although the nWo was comprised of heels, the charisma of its top members like Hogan and the Outsiders, combined with some innovative marketing (this announcement has been paid for by the New World Order), attracted many fans to their side.
  • Many professional wrestlers profess to enjoying playing a heel far more than playing a face. For some of them, this can bleed through into their performances, such that a wrestler who undergoes a Heel-Face Turn actually loses popularity due to his lackluster performances afterwards. There's a reason a lot of professional wrestlers and wrestling fans tend to think Good Is Boring. Faces tend to fall into being good role-models or, because Good Is Dumb, lose any Genre Savvy skills they had as a heel and end up with no real personality. Heel Face Turns often result in promos that don't consist of anything more than saying, "I respect my opponents," "I want to prove that I'm the best," etc., as opposed to being able to take advantage of their creative mic skills. This is probably why many of the most popular wrestlers of the last twenty years have been tweeners or even heels, as opposed to faces.
  • A good heel turn can also save someone's career and end up making them a star after a disastrous or boring face run. See The Rock, Randy Orton, John Cena, and Santino Marella for prime examples of this in the past decade.
  • An interesting phenomena is when, through excellence in performance, an interesting persona, and good mic skills, a supposed Heel wins over the crowd and becomes a fan-favorite Heel.
    • When Kurt Angle first joined the WWE, he was considered to be a yet another "real" fighter who had not yet paid his dues as a Jobber. However, his ring skills were incredibly impressive, and his two gold medals (1996, Atlanta Olympics, and 1995, World Championships) weren't fake. Even more impressively, he won one of them while having a broken neck. And then, something miraculous happened. During a Monday Night Raw episode, the crowd started chanting "You Suck, You Suck" along with Angle's wrestling music. His reaction not only clarified his persona, but it also created the most loved heel in the history of wrestling.
    • The Rock had little or choice in the matter. The level of his creative and imaginative speeches won over the crowd almost against his will. One example of many, many, many classic Rock moments here.
    • CM Punk doesn't like you but everyone likes him due to his rebellious and frank attitude about WWE. He often gets cheered even when he expressly disparages against the audience because no one disagrees with his claim that he's the "Best in the World".
    • The Wyatt Family

     Puppet Shows 

     Tabletop Games  
  • Chaos epitomizes this trope in Warhammer 40,000. Then again, so does the Imperium...
    • Also, Kharn the Betrayer. Seriously, what a great guy!
    • From the spinoff Dawn of War computer games: Eliphas the Inheritor is universally considered one of the top five characters, as is Gorgutz 'Ead 'Unter. Mainly because Eliphas is almost painfully badass and Gorgutz is awesomely insane.
  • Magic: The Gathering reintroduced the Phyrexians, who want to corrupt and assimilate the entire multiverse. Naturally, half the fan base takes their side. 51%, at last count, in fact.
    • They eventually won the popularity contest and took over the world which they were fighting for.
  • Exalted: Infernals are widely considered to be way more awesome than Solars. The Solar charmset is generally viewed as kind of bland (the overriding theme is "I am really good at this" with a few paragraphs for each Charm describing what they are good at and how that is expressed), while Infernals do things like turning a glass of water into a tentacle or undergoing mitosis. Solars have an ascension path of "Solars with higher Essence", while Infernals can forge themselves into new Primordials. Abyssals, the other equivalent of Solars, on the other hand, are much less popular due to flaws in their Charmset and limited support for character paths other than "angsty penitent" or "kill the world and piss on the ashes".
    • The Ebon Dragon is seen as this as a portion of the fandom, even the point of his character is the opposite.
  • For Iron Kingdoms players, much of the appeal of the evil factions is how cool their models look.
  • The Imperium in Strike Legion has this going for it by being an Expy of the Imperium of Man, but they go MANY extra miles, possessing armies that include Godzilla type monsters, MANY forms of super soldiers even deadlier than its Space Marines, and MonsterClowns that include lightsaber wielding Expys of The Joker.

    Theater 
  • The Shakespearean characters every actor wants to play are his most notorious villains, Iago of Othello, and the eponymous Magnificent Bastard of Richard III. Similarly, every actress wants to be Lady Macbeth, his greatest villainess. The roguish buffoon Falstaff was so popular that Shakespeare gave him his own spin-off comedy in which he is the protagonist. (By royal command, no less - Queen Elizabeth turned out to be one of Falstaff's admirers.)
  • Similarly, the really cool characters in opera are not the tenor good guys, but the jealous/mad/pervert baritones and the creepy basses who sing low notes of Doom. Who would ever prefer the nice, boring tenor Don Ottavio to the Magnificent Bastard Don Giovanni? Or, in Der Freischütz, prefer the utterly bland Max to the ribaldly malevolent Kaspar?
  • And one of the greatest soprano roles in the entire repertoire is the evil Queen of the Night in The Magic Flute, despite having only two solo arias — they're both complete show-stoppers, especially "Der Hölle Rache köcht in meinem Herzen" ("Hell's vengeance boils in my heart").
  • Despite the fact that The Phantom of the Opera is an obsessive, controlling, homicidal, textbook 'bad boyfriend', he is inevitably the one the audience roots for. You'll have to scour through hundreds of Phantom/Christine Shipping Fan Fics to find one Raoul/Christine, and it's better than even money that actors would rather play the Phantom. Why? Raoul is a largely ineffective ponce; Erik drops chandeliers on people. Plus, in the case of the musical, he gets all of the cool songs and a stylish black cape.
  • Cats has Macavity.
  • Christopher Marlowe was good at writing this type of character; the best-known example is Mephistopheles in Doctor Faustus, but Tamburlaine of the play of the same name and Barnabas of The Jew of Malta also qualify. Oh, and the evil ghost Machiavelli.
  • Mr Doolittle of My Fair Lady is an amoral drunkard, but for all his faults, "With a little bit of luck" is so charming, we can't help but think this guy cool.
  • The entire point of the Villains Tonight! stage show on the Disney Cruise Line, featuring Hades, Maleficent, Ursula, Jafar, Yzma, Captain Hook, Cruella DeVil, and Dr. Facilier all together in one show!
  • In Pokémon Live!, Giovanni, Team Rocket, and even the Rocket Grunts completely steal the show.

     Video Games  
  • Arguably the point of games like Grand Theft Auto, Scarface: The World is Yours, and Evil Genius.
  • Jean Descole from the Professor Layton series was most likely created with this trope in mind. He is a Malevolent Masked Man who combines almost all the over the top clothing tropes and actually pulls it off. And his coolness goes Up to Eleven in the movie Professor Layton and the Eternal Diva.
  • Used quite a bit the Devil May Cry series. Dante's enemies (primarily his Evil Counterpart, his brother Vergil) are pretty darn cool, but Dante still generally mops the floor with them with style.
  • Saints Row: every chapter ends in an Eviler than Thou Coup de Grâce. Almost everyone kisses the Protagonist's ass by complimenting his/her murderous psychosis. Arguably the coolest character in the series so far is unrepentant mass murderer Johnny Gat.
  • Also the point of Dungeon Keeper, where you are the Dark Lord who builds his eldritch underground kingdom and throws adventuring heroes in torture chambers. Remember: Evil is Good.
  • It is primarily for this reason that Knights of the Old Republic and similar games have an evil option. KOTOR is further helped in this regard, since Star Wars villains are generally among the most Badass characters in all of fiction.
    • This is acknowledged in the second game, where the opening screen shows one of the various Sith Lords of the game. Go bad enough, and your character will replace them after you complete the game.
    • The King of KOTOR Kool himself - the psychotic, homicidal HK-47 assassin droid. "Definition: 'Love' is making a shot to the knees of a target 120 kilometers away using an Aratech sniper rifle with a tri-light scope." He is far and away the single most beloved character by the meatbags playing the games, even though he's regarded as among the least useful in gameplay.
    • Both KOTOR games actually provide especially good foundations for this. In the first game, you're playing an amnesic Sith Lord, and if you decide to reclaim your former glory, characters will acknowledge you as such. And KOTOR II just takes it Up to Eleven. This time, you aren't technically on a mission to be the hero, so it's not even expected of you. In this game, you get to wear a black Badass Longcoat, teach your companions the way of the Dark Side, cut your way through small armies like a knife through butter, take out entire ambush teams of mercenaries with a single Force Storm, curbstomp Jedi Masters in a duel, steal their techniques, then suck up their power for yourself...and that's all before you get Force Crush, against which there is no defense! The Light Side path may have more plot exposition, but the Dark Side one is definitely the cooler one.
    • Spiritual Successor Star Wars: The Old Republic also has a Dark Side path for this reason, even for the Republic side. Yes, you can pretty much do a Renegade Shepherd run as a Republic Trooper, be an underworld thug as a Smuggler, and go full Anakin Skywalker Expy Knight Templar on the Jedi paths. If you do a dark side Imperial run, you're even more of a puppy-kicking, manipulative, brutal monster...but wow, you can certainly look cool doing it.
    • Also from Star Wars, Star Wars Battlefront II has you playing as the 501st Legion in the "Rise of the Empire" story mode. Needless to say, after the Evil Empire rises and the 501st becomes evil, they're still awesome.
    • Another Star Wars example: TIE Fighter. Darth Vader is your wingman. That is all. note .
  • The Command & Conquer series always has fiendishly enjoyable Evil campaigns. Especially in Red Alert, the evil is served with a generous side of Large Ham. Starting in Tiberian Sun, Nod had much cooler outfits than GDI, and in Tiberium Wars, they had cooler looking vehicles. This is somewhat offset by the fact that Nod has a tendency to favor looks over practicality. GDI's ground vehicles tend to be better, and their soldiers actually look like soldiers, while Nod's look like a bunch of, abeit cool looking, KKK rejects.
    • Yuri's faction Red Alert 2, while its overpowered status has its usage in multiplayer frowned on, fans agree that its gimmicks make it fun to play as and many fans were disappointed that it didn't get its own campaign, so many of the mods to the game, in addition to balancing the faction, focus on giving it one.
  • Pick a Final Fantasy game, go ahead, pick one. To recount some of the more famous examples:
  • Do you see the cool, black, spiky barrier jacket of Magical Girl Lyrical Nanoha's Chrono? That's an artifact from his days as a villain in the original Nanoha mini-scenario included in the Triangle Heart 3: Sweet Songs Forever fanbox.
  • The Helghast of Killzone, with their Jin-Roh inspired battle armor (the Custom Uniforms of which are extra-awesome), sympathetic back story, and a leader that gloriously feasts on ham. Every time a sequel is announced, the fanbase hopes they'll finally be able to play as them in single-player mode...and then they get stuck playing the painfully generic loud-mouthed American soldier guys of the ISA again, killing legions of people much cooler-looking than you.
  • Gig from Soul Nomad & the World Eaters. He comes off as a threatening Badass even though he's a Sealed Evil in a Can most of the game, along with having by far the funniest moments in it, though in an odd case of this trope he's on the hero's side.
  • Kotomine in Fate/stay night...well, he's cool enough that the fact he has a mullet ceases to matter. Possibly helped along by every scene contrasting him to Shirou. The other Big Bad, Zouken, is not cool. Or likable. Or, well, tolerable. You just kind of want him to hurry up and die already. Helped by the fact that Kotomine really knows how to talk; it's hard to be bored of his often long speeches. Most of his speeches have very little to do with him being evil or evil in general.
  • Looking back at Guilty Gear, many people were turned off by Ky Kiske because he's too much of a goody two shoes. Then, in BlazBlue, he's given an Expy in form of Jin Kisaragi, a twisted, erratic Jerk Ass whose unwholesome personality was nonetheless well-met by many fans.
    • There is the matter of Hazama, a.k.a. Yuuki Terumi, who's taken the role of the Big Bad of the series. He's an arrogant Troll who's even more abrasive and mean-spirited than Jin and has more or less fucked up the lives of everyone in the series, most of all, Noel, when he transforms her into Mu-12. Fans love him because he's funny, handsome, and a cool dresser.
    • Although over time, people somehow got sick of Terumi being constantly pushed to attention and looking too invincible nearing Boring Invincible Villain status. On the other hand, this title now goes into his partner Relius Clover, who's not as pushed to attention, but remains a Large Ham, composed, a cool dresser, rugged, and just as depraved as Hazama (or even more)
  • Id from Xenogears. Oh, what's that? You want a reason why? Ok, here's ONE.
  • Bowser, despite his Villain Decay and penchant for competitive sports over the years, is still a giant, spiky, fire-breathing turtle-dragon, and winning a one-on-one fight with him as a pudgy plumber will always be satisfying - and yet, he's still a powerful menace when he needs to be, especially in the main Mario platformers. Mario & Luigi: Bowser's Inside Story seems to play to this, where the big bad spiky dude is the main character (even if he ultimately has to save the Mushroom Kingdom) and, rather than being merely a comedic Butt Monkey, he's shown as a Hot-Blooded Badass when he needs to be, and still gets plenty of hilarious scenes. Also played straight in Mario & Luigi: Dream Team, where he's not only the Big Bad, but also The Man Behind the Man behind the RPG villain-of-the-week.
    • This was more-or-less acknowledged in the E3 trailer for Mario Party 10, which featres a "Bowser Party" mode where one player controls Bowser and gets to wreak havoc on other players.
    • Fawful. Dimentio. Pretty much every villain in the franchise to be honest. Cool technology and weapons? Check. Best lines in the series (especially Fawful)? Check. Look awesome? Also check. There's a reason many of the other bad guys end up being the Ensemble Darkhorse.
  • Nightmare in the Soul Series. His armor is damn cool, he caries a BFS as big as he is.
  • Overlord
  • Shadow the Hedgehog from the Sonic the Hedgehog series, at least, when he was initially a villain. Nowadays, he is more of a Base Breaker. Dr. Eggman is probably just as beloved a villain as Sonic is a hero.
  • Also, the Deception games.
  • Admit it: even after you find out that his cluelessness and uselessness was a disguise, you can't help but love Adachi Tohru from Persona 4.
  • If this video is of any guideline, Baal from Diablo 2 counts.
  • Robopon has this with the Big Bad, Dr. Zero. Just look at him.
  • And then there's Albert Wesker. He just became cooler and crueler throughout the series.
  • Name one original Kingdom Hearts villain that isn't awesome. Especially the various incarnations of Xehanort. Especially Xemnas. It helps when you're Norio Wakamoto dual-wielding red lightsabers ethereal blades.
    • Riku also qualified when he appeared in the first game.
  • Pokémon:
    • Tyranitar and Hydreigon, a Godzilla/Tyrannosaurus rex and a King Ghidorah/Hydra Pokémon respectively. Both of them are extremely savage and destructive, are Dark-types who use actual darkness powers as compared to most other Dark types, and their BST of 600 makes them comparable to some legendaries in terms of power. (Unsurprisingly, they're both in the OU tier.)
    • Additionally, there's Gyarados, Salamence, Garchomp, and Metagross. While not Dark-types, they're just as savage and deadly as Hydreigon.
    • Houndoom is a Dark-type literal Hell Hound and one of the more popular Pokémon.
    • And of course, there's of the best-known and most powerful "evil" Pokémon, Mewtwo.
    • By far the most popular "shiny" Pokémon coloration belongs to Charizard, already an enormous Ensemble Dark Horse. In its shiny form, it gets an evil-looking black color scheme with blood-red wings and sinister red eyes (this form was actually depicted as a Darkness-type in the TCG in one card, and the card is one of the most sought-after and ridiculously overpriced cards today).
    • A lot of the evil organizations such as Team Rocket can be this with their stylish uniforms, cool hideouts, and intimidating Pokémon teams.
    • From the new games, there's Big Bad Psychopathic Manchild, N (something of an Anti-Villain with serious daddy issues), and, by extension, his Reshiram (in White) and Zekrom (in Black). (The opposite dragon is yours to use and therefore "heroic" in its respective game, however.)
    • Unlike Reshiram and Zekrom, Kyurem is shaping up to be a truly evil (or at least corrupt) Pokémon by nature that eats humans. And it's a giant ice dragon that can absorb Reshiram or Zekrom to switch forms and become more powerful.
    • Yveltal, the gigantic bird-like Destruction Pokémon, screams this trope.
  • Kratos from God of War is an excellent example, as his very anti-heroic tendencies make him a more interesting character. He's a complete Badass. though in a subversion, some fans fond his progressively worse actions in the sequels made him hard to root for.
    • Ares, to a certain extent, though he is not so cool as Kratos due to being such a despicable character. He has cool hair, that seem to be made of fire. And his armor?? Man, best armor in the franchise!
    • Zeus in the sequels, probably the only one of the villains besides Ares to get much of following since A, the major antagonists besides him and Ares don't have much personality, or even screen time, and B, he's the king of the gods and shows why since he fights barehanded in a series where nearly everyone else uses some sort of weapon, and defeats a titan while human sized.
  • Arthas from Warcraft, after his Face-Heel Turn into a Death Knight. Sadly, with Wrath of the Lich King, he suffered a HUGE deal of Villain Decay.
  • Jack of Blades from Fable may murder your mother and blind your sister among other things. However, being one of the few well-voiced characters in the game, the first Big Bad in the series, and just generally an all around badass Humanoid Abomination/Eldritch Abomination, he earns this status. He easily ranks as the best villain in the series.
  • As evil as they are, you have to admit the Reapers from Mass Effect are pretty cool. They're unfathomably advanced squid-shaped spaceships with apparently no desire beyond killing everyone every few thousand years because, hey, why not?
  • The homely Sligs from Oddworld. Perhaps it's the combination of slick cybernetics, glowing red visors and standard issue rifles. If Evil Makes Them Sexy (and each to their own), the fact that they shoot at you on sight is just gravy.
  • Through not exactly a villain at the moment(but perhaps will be a antagonist an X-Pack), the Knight Templar Angel Imperius from Diablo III seems to be heading in this direction given his badass armor design and the short but badass fight between him and Diablo at the beginning of Act IV.
  • Ganondorf, in all four games he appears in.
  • Ridley from the Metroid series, a highly intelligent and bloodthirsty Space Dragon and menace to the Galaxy. While his Space Pirate lackeys are merely just darkly comedic buffoons, he still manages to assert himself as one of the most dangerous adversaries Samus has ever known. And then there's his incredibly catchy theme music.
  • Among Suikoden fans, their favorite villain is typically Luca Blight from the second game. First signs of it, he's unit in the war sections is by far the best in the game. When it finally comes around time to kill him, despite him not having a major rune or some source magic like other major villains in the series, he still proves to be an incredibly difficult fight where he takes on three different parties in quick succession, takes hundreds to the chest, and finally The Hero finishing him off in a duel after he's half dead. His whole Dying Moment of Awesome cemented he's spot in this trope.
  • Disgaea characters believe in this trope, but it ends being subverted when an actual villain appears as they also turn out to be too much of a Jerkass to apply to this trope.
  • South Park: The Stick of Truth provides a hilarious inversion. Fan-favorite Kenny McCormick turns out to be the Final Boss and one of the main villains (by way of an Ass Pull), but what kind of character is he playing? An Evil Overlord? A roguish Anti-Hero Black Knight (which should come to mind when you think of Mysterion)? Nope, a pretty princess.
  • Go into any forum currently discussing The Elder Scrolls V: Skyrim and you'll find at least person who loves the Thalmor, elven supremacists with impeccable fashion sense.

     Web Comics  

    Web Original 
  • On a more or less literal example, sites like Something Awful and Encyclopedia Dramatica took off on and later propagated the idea that e-baggery is hip and whoever feels empathy for others is not a true nerd.
  • Evil Flippy from Happy Tree Friends.
  • Mecha Sonic from Super Mario Bros. Z is incredibly evil, yet incredibly Bad Ass. Every time he appears in the story, he hands someone's ass over to them (Yoshi's brutal defeat in episode 3 and the utter massacre that was episode 6 come to mind). The series is already 8 episodes long and the most heroes managed to do was temporarily inconvenience him.
  • While calling him evil is a bit of a stretch, Strong Bad of Homestar Runner was originally intended to be a bumbling bad guy who always lost. He quickly became the most popular character on the website. His old introduction video actually said "you don't know it yet, but I'm the real reason you're here." From the first Strong Bad Email: "Do you use [your powers] for good, or for awesome?"
  • Arc villains in Atop the Fourth Wall, assuming they aren't set up to humorous, play this trope straight.
    • Mechakara is Badass and outright menacing, nearly killing Linkara in both fights and proving unlike early villains, he's no joke.
    • Lord Vyce's badassery (with Linkara stating fighting him head on was impossible) and Badass Baritone earned him a lot of fans even if number of them agree that his story was longer than it needed to be.
  • Part of the love Team Four Star gets with their Abridged Series work is that any characters they work are just as awesome as canon incarnations. Special mention goes to Dragon Ball Z Abridged's Freeza, who despite being a lot funnier in their series, is still the Hero Killer he was in canon, and some of the humorous moments done actually make him an Adapational Badass as it has him laughing off a Bolt of Divine Retribution after daring God to strike him down.

    Western Animation 
  • This is the point of Eric Cartman from South Park, especially as The Coon from the "Coon & Friends" trilogy, although this is sometimes not the case.
  • Hank Scorpio from The Simpsons. Helps that's he's quite affable and a nice boss.
    • Sideshow Bob & Mister Burns can sometimes become this.
  • Adventure Time:
  • Kim Possible:
    • Shego lives for this Trope. For starters, her backstory reveals that she started as a hero but turned villain since evil is cooler. And then she does, in fact, become the coolest person in the show.
    • It's not surprising considering all the crap she puts up with.
    • Every time some sort of Applied Phlebotinum brings out goofy old Ron's Superpowered Evil Side, he becomes so damn awesome at being evil (while still being kinda goofy) that he actually scares Shego.
    • Senor Senior, Senior was just a bored billionaire until Ron gave him the idea that it would be really cool if his mansion were an actual supervillain lair.
    • Ron often parodies this trope when faced with Deadly Invention of the Week.
    Ron: That would be so cool if it wasn't going to hurt us.
    • Not to mention the episodes where he becomes evil. When this happens, he is quite possibly the most badass character in the entire show.
  • Mighty Max: the archvillain Skullmaster was voiced by Tim Curry. Luckily, for the rest of the cast, he only showed up in about 5 episodes. But in those episodes, well, he rules hell, and has demon and zombie armies at his command. Oh, and he can outsmart the Smart Guy and beat the Big Guy in a straight fight. Oh, and all of his convoluted plans succeed...except for the last one. Maybe.
  • The Big Bad of Teen Titans, Slade, is the most utterly Bad Ass character in the show.
  • Megabyte from ReBoot. While fairly average throughout the first season, in subsequent seasons, he became increasingly hardcore, with impressive plans and still enough time to hand the heroes' asses to them in occasional fights.
  • You're watching Futurama, the show that does not advocate the cool crime of robbery!
  • On the Halloween Episode of The Fairly Oddparents, every kid wanted to dress as the Jack O' Bots, four villains from Crash Nebula, since the bad guys' costumes were the coolest.
  • David Xanatos from Gargoyles, who manages to be both really cool and really fascinating.
    • Thailog. He actually outwits Xanatos, and any time he appears with another villain almost always has him pulling Eviler than Thou on them.
  • Beast Wars:
    • Blackarachnia is very popular amongst the fanbase — like she says, she's hot, poisonous, and deadly. (Also, a Femme Fatale with the sort of body most fanboys only get to look at, that might also have something to do with it.)
    • Other popular Predacons include Megatron, Inferno, Tarantulas, Quickstrike, Rampage, and Waspinator.
    • The villains always have cooler names. The Autobots have "Optimus Prime", "Bumblebee", "Ironhide", "Ultra Magnus", "Trailbreaker", "Cliffjumper", "Bulkhead", "Wheeljack", "Smokescreen", and "Blurr", but how do they compare with Decepticons "Megatron", "Starscream", "Devastator", "Demolishor", "Frenzy", "Bonecrusher", "Barricade", "Blitzwing", "Shockwave", "Skullcruncher", "Ruination", "Predaking" and..."The Fallen"?
  • Care Bears: for some older fans, the main villains of the Nelvana series and movies are more entertaining than the Care Bears and Cousins.
  • The Dreamstone falls under similar territory. The fanbase largely favors Zordrak and the Urpneys over the cutesy residents of the Land Of The Dreams. Granted, for the Urpneys, it may be more a case of "Evil Is Funny".
  • Similar to Xanatos and Slade above, Tombstone and Green Goblin, the two main Big Bads of The Spectacular Spider-Man, are perhaps two of the most awesome characters in a series full of them.
  • Victor Veloci, the villain of the horrifically Anvilicious and poorly researched Dino Squad, is seen by many of the show's few viewers as the only interesting character.
  • Avatar: The Last Airbender;
    • Her Majesty Princess Azula of the Fire Nation. Aside from being able to do all sorts of neat tricks with her blue fire and her ability to bend lightning, she's also the walking embodiment of Dangerously Genre Savvy (her actions in the Book Two finale are simultaneously terrifying and a Crowning Moment Of Awesome).
    • Zuko also managed to profit from this; considerably less since he's a) not that good at being evil and b) The Woobie even when he's evil, but it gave him a certain style and badass cred that seems to help draw in the fans. Especially in the beginning of the first season, when he was actually the villain.
    Zuko: WHY AM I SO BAD AT BEING GOOD?!
  • Amon from The Legend of Korra. He's voiced by Steve Blum and therefore has a deep voice that he uses in frightening threats, a cool and scary mask, doesn't flinch when fire blasts into the room he and his mooks are in (incapacitating them) and can resist the assault of a powerful rogue bloodbender, something only an equally powerful waterbender has been shown to do. Finally, he absolutely terrifies Korra. A guy who claims to be a non-bender manages to terrify the most powerful bender in the world. Just as she's starting to get her confidence back, he ambushes her and delivers a Breaking Speech so effective that she breaks down into tears afterwards. He achieved true Magnificent Bastard status in record time. It took only six episodes to achieve it and he's only had a major part in THREE!
    • His Mooks, the chi-blockers, also count. Not only do they look cool, but are also some of the most competent and dangerous mooks ever put into Western Animation. They're like an army of Elite Mooks. Two of them can put up a strong fight against two very powerful benders.
    • Varrick in the show's second season, surprisingly. At first appearing to be nothing more than a Cloud Cuckoolander, and a downright hilarious one at that, but The Reveal that he was a villain turned him into such a Magnificent Bastard that it made him even more appealing.
    • The Irregular Benders from Book 3; criminals who all possess a form of bending that is impossible or unnatural under normal circumstances, their combined strength is enough to challenge even the most powerful fighters in the world:
  • As mentioned above under Film, the Decepticons in most Transformers franchises fall under this.
    • Of note is their leader, Megatron, in any incarnation. He's usually depicted as an imposing, Badass, no-nonsense megalomaniacal leader who rivals (or surpasses) Optimus Prime in power, though his various incarnations emphasize some traits and downplay others. Though the original Megatron loses points for being a General Failure and for his alternate mode being a tiny handgun, he still has a ton of admiring fans, and has been depicted as more threatening (with more imposing altmodes) in later G1-based continuities.
    • Also, G1 Megatron's Leonard Nimoy-voiced alter ego Galvatron and, as mentioned above, his Tyrannosaurus rex (later dragon) Magnificent Bastard successor from Beast Wars, also called Megatron.
      • G1 Galvatron managed to amass a sizable in the Marvel Transformers comics by asserting himself as virtually unbeatable, his popularity leading to his Joker Immunity for most the comic's run, and the sheer number of things he survived arguably added to his appeal due to how unkillable it made him seem. All this in spite he was FAR more evil than his cartoon incarnation.
    • Shockwave, also across his various incarnations, is a coldly logical Mad Scientist who's completely loyal to his master, Megatron - and just as powerful and intimidating.
    • Predaking from Transformers Prime is one of the most powerful Transformers in the series, period, and has an awesome black dragon for an alternate mode. The only thing that could beat him in a straight fight was Unicron.
  • Heloise on Jimmy Two-Shoes is undoubtably the most popular character on the show. The sheer number of evil tropes that apply is staggering.
  • An in-universe example: in one episode of The Simpsons, Bart dismisses the entire genre of Christian rock because "everyone knows the best rock groups are affiliated with Satan."
  • My Little Pony Friendshipis Magic, any significant villain that appears at the start or end of a season:


Ooh, look, toys!
Everybody LivesDrama TropesExtremely Short Timespan
Evil Inc.Evil TropesEvil Is Deathly Cold
Everything's Better with SamuraiImageSource/Star WarsFan Film
Ethnic ScrappyYMMVEvil Is Sexy
Ethnic ScrappyYMMV/Home PageEvil Is Sexy
Evilutionary BiologistVillainsEvil Is Not a Toy
Everything's Deader with ZombiesRule of CoolEvil Laugh

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