"You've got to love to be hated,
Find the good in being bad,
Oh, the crowd is full of gentlemen,
But they've paid to see the cad!"
— Mr Burns, "A High to be Loathed", The Simpsons
"That's the problem with heroes, really. Their only purpose in life is to thwart others. They make no plans, develop no strategies. They react instead of act. Without villains, heroes would stagnate. Without heroes, villains would be running the world. Heroes have morals. Villains have work ethic."
— Narration from The Last Avengers Story
Tarquin: I will be immortalized forever!
Elan: As the villain!
Tarquin: So what? Audiences always think the villain is cooler than the hero anyway. That is the beauty, my son; If I win, I get to be King. If I lose, I get to be a LEGEND! I'll inspire a thousand more leaders to follow in my footsteps. And it will all be because of you, my son.
"Power corrupts. Knowledge is power. Study hard. Be evil.”
"Man, I love evil."
— James Hetfield of Metallica
"A villain is someone that has to fool you all the time. He has many more facets to his character, many more sides to his humor. He has to be charming, and witty, and decadent, and funny. He is much more fun to play."
"It's always more fun to play a villain. It's just a well-known fact."
— Rowan Atkinson about Blackadder.
'"Thank you for writing me my Hans Gruber. But a Hans Gruber with super-magic powers. As played by James Mason...I might be biased, but I do feel as though you have written me the coolest part."
"A song which, upon first hearing, made me realize that Evil gets all the really good music."
— Mark C. Langston
Come to the dark side. We have cookies.
"At the end of the day, the Daleks’ power doesn’t come from their status as quasi-Nazis, but from a far more troubling place: the fact that they’re fun. This is the 'drive' portion of the death drive — our desire for it. We want to see the Daleks unleashed onto the narrative, knowing full well the effects."
"Forced to choose between evils, the few fans who gave a damn sided with the physical embodiment of death (sporting a neat Shredder costume), instead of the corporate rent-a-cop."
"It’s astonishing what a BORING GUY Clark Kent is. Lex Luthor has a sweet house and lots of talent at a lot of different things and can talk philosophy or history or music or sports or whatever. Clark can talk about life being unfair, and maybe he’ll let you hang out in his special room in the barn."
Chris: McKellen looks like he’s having an absolute blast playing such a jerk, and it’s so fun to watch.
Matt: He and Mystique just ruling the cool kids’ table, making fun of everyone else’s backpacks.
"Back at Bison's crib— and I'm not just being glib here, he really does have an official crib, complete with shag carpeting, velvet paintings of himself, and mood lighting— Chun-Li is trying to evoke some real emotion as she explains her backstory and why she's on a quest for vengeance against Bison. Something to do with her father getting killed, blah blah blah. I'm not really listening; instead I'm watching Raul change out of his paramilitary leatherwear and in his paramilitary eveningwear: a velvet officer's cap and the coolest smoking jacket I've ever seen. Look at Raul Julia, this pimp daddy! He's lookin' good! He might be a terrible general, his men unqualified goons, and his tactics highly ineffective but man, does he ever know how to coordinate a wardrobe. He's even got a hat tree with about eight different-colored caps so he can rotate his uniforms without clashing with only one hat. I bet he brings all the chicks up to his pad to see this. Bet you anything he's got a skull-shaped jacuzzi."
"Several characteristics set Kain apart from the pack of typical "evil murdering jerk anti-hero" protagonists.. One is the honesty and integrity belying his pompous arrogance and sadism. He'll gladly hack you to pieces with a pair of hatchets, but would never think of lying to you about it (or anything else). Unlike your Kratoses, Dantes, and Duke Nukems, Kain boasts a little something called "class." Can you think of any other video game bad-asses whose big catch phrases are in freaking Latin? And Kain brims with charisma, in spite of his appearance. Let's face it: compared to the illustriously-dressed and silken-haired vampire Alucard, Kain looks like a doofus. However, Kain has more personality in his forehead — his big, white, egg-shaped forehead — than Alucard carries in his whole ninety-pound bishonen body."
Diamond Tiara: But Daddy, how could they cheer louder for her? She was the bad mare, and I was Princess Celestia.
Crazy56U: Easy, villains are cooler.
— An excerpt from Past Sins MST
Hiroshi posted on Asami's wall:
Oh sweetie…I'm sorry you found out this way. But…
This shit's awesome, that's why.
— Korrabook, Chapter 5