"Os quoque parce Erigitnote — nothing could suggest more vividly the smirk of a persevering governess who has finally succeeded in getting a small boy in trouble with his father."This is the character who always has an infuriatingly smug expression on his face. He thinks he's better than you, and it shows. He may not be a Smug Snake entirely; either he's not a proper villain (just an annoying jerk), or he's only disdainful to certain people (mostly The Hero). See Also Smug Snake and Smug Super, for more villainous/heroic versions; that said, this trope doesn't necessarily not involve them. Compare Psychotic Smirk for much the same reaction.
— C. S. Lewis, The Allegory of Love
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Anime & Manga
- Ciel from Black Butler, especially in the manga. Always a smug expression, always a snarky remark.
- Aizen from Bleach mixes this trope and Dull Surprise for Memetic results.
- Quattro from Lyrical Nanoha, when she shows her true colors.
- Lelouch vi Brittannia from Code Geass (pictured above) loves this trope to the extreme. Only that just as often, given his bad luck, he ends up with an Oh Crap! expression on his face moments later.
- Seto Kaiba of Yu-Gi-Oh! practically owns this trope. Heck, with only one exception, this is the only type of smile he's known for.
- Yami Yugi can pull off a pretty good one on occasion, especially when he's about to deliver it.
- Fujiwara (or "That Sneering Bastard"), from Haruhi Suzumiya, is described as looking like an "evil version of Koizumi" due to the fact that he constantly wears this expression.
- Count on Light Yagami from Death Note, too.
- Michio Yuki from MW.
- Cell from Dragon Ball Z. It's mostly done in his perfect form, but it's done a lot in his Perfect form.
- Future Trunks from the beginning of the Android saga adopted this mode when dealing with Frieza and his father King Cold. Being that he spent the better part of his life fighting Androids more powerful than him in the Bad Future he came from, completely wiping the floor with and annihilating two utter monsters was therapeutic for him.
- Gotou from Sangatsu no Lion saves these for whenever he's taunting Rei.
- Unadonman from Anpanman has his eyebrows and mouth flipped up at the tips. Combined with his simplified Tsurime Eyes, it makes it look like he's looking down upon others and their food choices. Conversely, these same traits can make him eventually look humbled when he has learned his lesson.
- Durarara!!: Izaya almost always has a devious smirk on his face, to the point that if he doesn't it means either you should really worry, or that one his plans has failed.
- Dio Brando from JoJo's Bizarre Adventure is almost never seen without one, so you know that when he stops smirking you are either the newest entry on his shit list or about to become extremely dead (although the former is almost inevitably followed by the latter.)
- Adventure Time fanfic called Alex.
- In Harry Riddle Harry and Draco do a lot of smirking.
- All You Need Is Love: Light and his son Duck do this all the time.
- In Fever Dreams L suspects Light is up to no good by his smug smirking. Light is deliberately invoking this trope so that L will remain suspicious of him in order to stay close to him.
- This Legend Of Korra comic gives one to Asami of all people.
Films — Animation
- My Little Pony: Equestria Girls: Sunset Shimmer's cruel smile is a constant of the first movie until her transformation and Heel-Face Turn. After spending most of the next movie meek, she eventually regains her confidence and flashes a few of these in My Little Pony: Equestria Girls – Friendship Games.
- Adagio Dazzle from My Little Pony: Equestria Girls – Rainbow Rocks loves doing this, occasionally slipping outright into Psychotic Smirk when things are really going her way.
Films — Live-Action
- Daniel Atlas and Thaddeus Bradley both infuriate people for how smug they act in Now You See Me. To be fair, though, their smugness is usually justified.
- Alex sports a pretty arrogant smile of his own in A Clockwork Orange
- The Blank version of Oliver Chamberlain from The World's End.
- This is the most frequent expression on the face of Louise Leroi from The Legend of Frenchie King.
- Zaphod, of The Hitchhiker's Guide to the Galaxy, meets a man with a smile he wants to hit with a brick. He eventually does so.
- A Song of Ice and Fire:
- This is one of Theon Greyjoy's signature traits in addition to being a Smug Snake, although he's later revealed to have been a rather tragic Stepford Smiler. When he falls into the hands of a sadistic villain who he had previously looked down upon, in addition to other mental and physical tortures, the villain purposely breaks all of Theon's teeth.
- Jaime Lannister does this a lot (which fits with his first appearance as a stereotypical fantasy villain), although the chapters written from his POV show that he consciously puts on his smile whenever he's unsure of the situation, because he's learned that people will read lots of different things from a knowing smile. This is in fact one of the early indications that he might turn out to be a better manipulator than you'd think from his initial thoughtlessness.
- The HBO tv adaption interprets this as Littlefinger's default expression, and whilst he is a Perpetual Smiler in the book, his smile is described as either quite friendly or rather sad.
- Dolores Jane Umbridge from Harry Potter.
- Prince Calder in the The First Law novel The Heroes is a self-professed coward and schemer who employs a smug smirk as "armor" against all of the bloodthirsty barbarians he interacts with. He's something of a composite expy of Theon Greyjoy and Jaime Lannister (see above), including the aspect of seeming like a total bastard up until he becomes a POV character.
- Artemis Fowl is really good at this.
- In Star Trek: Deep Space Nine this was Bashir's default expression for most of the first three seasons.
- Rimmer of Red Dwarf, generally when something unpleasant is going to happen to Lister. (Almost invariably, it happens to him instead.)
- The officers on Law & Order: Special Victims Unit, whenever they catch the guy.
- Britta Perry from Community is mostly sympathetic and well-meaning, but she can get and look very, very smug whenever she gets on her self-righteous high-horse about something or starts lauding her supposed moral superiority over her friends. Which is often.
- Jeff Winger's is even worse; in keeping with the fact that he's an Amoral Attorney with an Inferiority Superiority Complex that manifests itself in a conviction that he's above everyone he's surrounded by, a smug, insufferably pleased-with-himself smirk that kind of makes you want to punch him is practically one of his default expressions.
- Played for laughs at the end of a That Mitchell and Webb Look sketch where David Mitchell and Robert Webb are plotting out the good and bad sketches of their show, which in turn leads to the two discussing common criticisms of their work. It ends with Webb gloatingly dismissing the criticism with "And people call us smug!", at which point the two sit around nodding at each other with the most absurdly smug expressions on their faces.
- Game of Thrones
- Dagmer. He has a constant smirk on his face that would classify as mischievous if it weren't for the fact that it tends to accompany his Evil Mentor and Kick the Dog moments.
- Theon is prone to smirking when he's being cocky. His opportunities to be cocky, however, get fewer and farther between as the series progresses.
- His sister Yara (Asha in the books) also qualifies, smiling whenever Theon messes up... which is often.
- Daario Naharis generally wears a mischievous grin, especially when he's trying to impregnate Daenerys with his eyes.
- By his expression, it's clear that no one thinks Petyr Baelish is more cunning or witty than Petyr Baelish himself.
- Dave from Storage Wars, whenever he's bidding.
- Mike Baldwin from Coronation Street has the greatest, self-satisfied, shit-eating grin to end all self-satisfied, shit-eating grins.
- Mr. Morden from Babylon 5. One of several signs that he is BIG trouble.
- The Duck Hunt Dog. and he ain't showing any signs of stopping.
- Miranda Lawson in Mass Effect 2, due to being genetically engineered to be the perfect human as well as Uncanny Valley kicking in.
- Nikita Dragovich and Lev Kravchenko, two of the main antagonists in Call of Duty: Black Ops.
- Joshua from The World Ends with You.
- Leland Monroe in L.A. Noire. There are billboards of him grinning at you all over Los Angeles. One character even lampshades it.
- Metal Mario in Mario Kart 7. Not only does he have a smug smile on his metallic face, most of his voice clips are downright bragging and condescending, compared to the normal Mario who is more cheerful and neutral to opponents.
- George Sewell from Silent Hill: Downpour.
- Nightwing in Batman: Arkham City has a permanent smug grin on his face. But considering the people he's directing it at are the criminals he's kicking the crap out of, it's forgivable.
- Quite a few villains in Ace Attorney have this. Like Redd White, whose smug smile doesn't leave his face until his Villainous Breakdown.
- Similarly, after The Reveal, Matt Engarde only loses his smirk when Phoenix manages to turn the case around.
- In his introduction in the prologue of Metal Gear Rising: Revengeance, Jetstream Sam lets out an amazingly smug smirk at Raiden.
- Sundowner from the same game is like this pretty much all the time.
- In Pokémon Black and White, the grass-type starter is Snivy, whose smug little grin quickly made it a favorite at its first reveal. It was even popularly known as "Smugleaf" before its official name was released.
- Neopolitan from RWBY has an adorable grin that persists for all of the appearances she had in Season 2 (save for one Oh Crap! moment). Said grin borders on mockery when Yang attempts to fight Neo one-on-one, with Neo wordlessly dodging and redirecting every single attack thrown at her and even finding the time to casually take a break in the middle of the fight. Yang is driven nuts by Neo's playful attitude, but at the same time just can't land a single hit on her opponent.
- King of the Hill: Hank's dad, Cotton.
- My Little Pony: Friendship Is Magic: Babs Seed, from the episode "One Bad Apple".
- This is Diamond Tiara's default expression.
- Jet does this in Avatar: The Last Airbender. During his first appearance, the writers apparently had orders to make sure Jet always looked cool.
- Qilby the Traitor in Wakfu after he ditches his Mask of Sanity and reveals his Big Bad status. His default expression is either a smug smile, a Slasher Smile, or some unholy combination of the two. He's got pretty good reason to act as if he's better than The Hero Yugo considering he's basically a far more powerful version of him thanks to adulthood and his merging with the Eliacube. He only loses his smirk when his Berserk Button is pushed and when Yugo dissects his true motivations.
- Judah P. Benjamin, the southern Senator and Confederate cabinet member, was almost always photographed and drawn with a smirking expression, which was unusual for the 19th century. As an influential Jew in government, he was prone to being insulted for his faith, but usually maintained his cool with a smug smirk. In a notable exception, he challenged Jefferson Davis to a duel on the Senate floor over an insult, but the two reconciled and became Fire-Forged Friends.