"Do you feel the taunting power of my eyebrow?"You know that face. The clever, asymmetrical smirk. The similarly crooked eyebrows. The intense stare-down that comes at you from the promo posters. It's the expression that tells you the hero is going to be up to no good, and is much cooler than any of those classic, mainstream, conformist wimps those other studios produce... except the character him or herself never, or rarely, makes that face to begin with in the show! It's usually a way to get audiences to see a particular film over another, and promises a very different tone than what we're used to. It's the facial expression form of hip, sassy and snarky dialogue. This trope pertains to faces seen outside of the body of the film or TV show and only in marketing material... in posters, billboards, ads, etc. Otherwise, it would be a No Fourth Wall or an Aside Glance. Films produce advertising and posters as various stages of production and all of these are meant to be teasers. The stuff that comes first is normally dominated by faces staring at you because that's the only thing finalized at that point (if all the poster maker knows is that the film stars Sean Connery and he shoots some people, then all we're going to get is Sean Connery Is Going To Shoot You). So the DreamWorks Face is one of numerous stock attractive faces. For instance, you may have also seen the "everyone is smiling, bright eyes and maybe waving at you". Named after this◊ memetic picture, that originally tried to prove how generic the DreamWorks movie concepts are, including their posters. As others pointed out in reaction, Disney-Pixar, and practically every other studio also uses this face (note Cars in the page image), and it occasionally cropped up in works made before DreamWorks was even around. So, even though it's not a DreamWorks-exclusive trope, it is still commonly associated with them. Also, this trope is not limited to Western Animation, for it can be applied to all forms of media. See also Mascot with Attitude, though in this case the character needn't have attitude in the actual work. Moe Stare is a similar trope in how it advertises by appealing to emotion (in that case, a Warm And Fuzzy Feeling rather than a challenge.) Related to American Kirby Is Hardcore, since some of the same forces fueling the tropes are at work.
— Megamind, Megamind: The Button of Doom