[[caption-width-right:348:Wait... [[FollowTheLeader is that a]] Creator/{{Pixar}} [[WesternAnimation/{{Cars}} character]]?[[note]]'''First row:''' [[WesternAnimation/{{Megamind}} Megamind and Metro Man]] and [[WesternAnimation/{{Cars}} Lightning McQueen]]. '''Middle row:''' [[WesternAnimation/OverTheHedge RJ]], [[WesternAnimation/ShrekForeverAfter Rumplestiltskin]], and [[WesternAnimation/{{Shrek}} Donkey]]. '''Third row:''' [[WesternAnimation/BeeMovie Barry B. Benson]] and [[WesternAnimation/KungFuPanda Po Ping]].[[/note]]]]

->'''Creator/DreamWorks Representative:''' Uhh... There are talking animals. And they do things animals don't normally do. And they all make this face. (''holds up picture of guy smirking'')
-->-- [[http://i.imgur.com/LuYTe.jpg Short]] {{webcomic|s}}

%%One quote per page is sufficient. Please place additional entries on the quotes tab.

You know that face. The clever, [[TwinkleSmile asymmetrical smirk]]. The similarly [[FascinatingEyebrow crooked eyebrows]]. The intense stare-down that comes at you from the promo posters. It's the expression that tells you the hero is going to be up to no good, and is much cooler than any of those classic, mainstream, conformist wimps those ''other'' studios produce... except the character him or herself never, or rarely, makes that face to begin with in the show! It's usually a way to get audiences to see a particular film over another, and promises a very different tone than what we're used to. It's the facial expression form of hip, sassy and snarky dialogue.

This trope pertains to faces seen outside of the body of the film or TV show and only in marketing material... in posters, billboards, ads, etc. Otherwise, it would be a NoFourthWall or an AsideGlance.

Films produce advertising and posters as various stages of production and all of these are meant to be teasers. The stuff that comes first is normally dominated by faces staring at you because that's the only thing finalized at that point. So the [=DreamWorks=] Face is one of numerous stock attractive faces. For instance, you may have also seen the "everyone is smiling, bright eyes and maybe waving at you".

See also MascotWithAttitude, MoeStare, AmericanKirbyIsHardcore, SeanConneryIsGoingToShootYou.


[[AC:Animated Film]]
* Used in every (or most) [=DreamWorks=] animated film posters, where it may be the TropeCodifier. The image above explains it.
* [[Creator/BobChipman Moviebob]] blew a fuse over this [[http://www.escapistmagazine.com/videos/view/escape-to-the-movies/1721-Shrek-For-Ever-After in his already-not-too-positive review]] of ''WesternAnimation/{{Shrek}} 4'': "Everyone. Does. That same. Fucking. Smirk.", with each word illustrated by a screenshot of a Creator/DreamWorks character.
* Sometimes used in Creator/{{Pixar}}'s posters.
** Lightning [=McQueen=] and even Buzz Lightyear, in particular. At least with Buzz the face is pretty much in-character for him, and he makes it in the actual film.
** The poster for ''WesternAnimation/{{Cars}}'' had Lightning covered in a vehicle hood with only the corner lifted to reveal the smile.
** The [[http://www.iwatchstuff.com/2011/03/22/cars-2-poster-globe.jpg poster]] for ''Cars 2'' included ''all four main characters'' doing it now!
** The Poster for ''WesternAnimation/MonstersUniversity'' has the younger Sulley doing it.
* Disney's been doing this more often lately.
** Ads for ''Disney/{{Bolt}}'', ''Disney/MeetTheRobinsons'', and ''Disney/HomeOnTheRange'' all included this. The dot-eyed Disney/ChickenLittle even managed to do this sometimes.
** The minimalist poster for ''Disney/{{Tangled}}'' had Rapunzel and Flynn side by side, looking at the audience deviously behind a sea of hair. Those who see the film know that Rapunzel is actually polite and cheery at heart and only rarely gets devious when necessary. It's equally as unnecessary as the rest of the movie's TotallyRadical style ad campaigns.
** Disney was associated with a Bollywood animated musical called ''Roadside Romeo'', [[http://3.bp.blogspot.com/_CcM0S1O6SXg/TB3HiaC7htI/AAAAAAAAAvI/yrWd0_At1BU/s1600/roadside-romeo-06.jpg and pretty much all the posters featured this.]]
** [[http://www.animationmagazine.net/wordpress/wp-content/uploads/mars-needs-moms-1.jpg These]] [[http://www.animationmagazine.net/wordpress/wp-content/uploads/mars-needs-moms-2.jpg posters]] for ''Film/MarsNeedsMoms''.
** Disney/WreckItRalph [[http://www.filmblerg.com/wp-content/uploads/2012/12/wreck-it-ralph-poster.jpg does it as well.]]
** Several promotional pictures for ''Disney/{{Frozen}}'' have Elsa making that face, and while she does it in the movie itself, it's only ''once'', at the very end of her IAmBecomingSong.
* Horton does this on the [[http://www.impawards.com/2008/posters/horton_hears_a_who.jpg poster]] for Creator/BlueSkyStudios' ''Literature/HortonHearsAWho''. It's more jarring if you're only familiar with the humbler Horton from the 1970s Chuck Jones special!
* Two of the [[http://www.copertinedvd.org/copertine-dvd-file/C/coraline_e_la_porta_magica_-_dvd.jpg DVD]] [[http://www.dvd-covers.org/d/133558-5/coraline_cd.jpg art choices]] for ''WesternAnimation/{{Coraline}}'', with the same art on the DVD cases. This is a curious case, as the posters released before the movie had Coraline [[http://farm3.static.flickr.com/2429/3663628209_3ac80154fa.jpg in a suspicious or frightened expression]] to tell viewers that this is will be scarier than a typical family film. While she is normally a sarcastic girl, she does spend the majority of the film scared.
* ''WesternAnimation/{{Planet 51}}''.
* WesternAnimation/{{Balto}} on the cover for ''Wolf Quest'' in heavy contrast to the bold, noble gaze seen advertising the first movie.
* Jimmy Neutron rather noticeably makes one on the movie poster of ''WesternAnimation/JimmyNeutronBoyGenius''.
* While the gang don't use the face for the poster of ''WesternAnimation/RecessSchoolsOut'', they do use it for the video and DVD cover.
* Dracula does this face for the poster of ''WesternAnimation/HotelTransylvania''.
* The face has even come into use in EasternAnimation, as seen on [[http://www.armenianow.com/sites/default/files/img/imagecache/600x400/Anahit-cartoon-armenia.jpg this poster]] for the film ''Anahit'', Armenia's first full-length animated feature. The bear beside the title character bears the face.

* This expression has become an [[http://1.bp.blogspot.com/_1E8eWhxtOCo/SNlQfvi3WyI/AAAAAAAAAKY/LSe9KO6jAog/s400/tick1.jpg iconic]] [[http://westfieldcomics.com/wow/art/large/JUL111187.jpg image]] of TheTick.

[[AC: Fan Works]]
* A rare literary example is used for a cheap laugh in the end of Fanfic/GarfieldInAlongCameASplut. It's even ''called'' the "Dreamworks attitude expression"!
* The cover image of Fanfic/TheCelestiaCode.

* Done on [[http://www-deadline-com.vimg.net/wp-content/uploads/2013/06/heist__130627180323.jpg the cover]] of the Ally Carter book ''Literature/HeistSociety''.

[[AC:Live-Action Film]]
* The 2007 CG feature film ''Film/AlvinAndTheChipmunks'' and the ''Squeak-quel''.
** Alvin does it in [[http://alvinfacial.ytmnd.com/ nearly every piece of promotional art.]]
* [[http://collider.com/wp-content/uploads/paul_movie_poster_tagged_001.jpg This poster]] for ''Film/{{Paul}}''.
* [[http://www.obsessedwithfilm.com/wp-content/uploads/2011/02/fb1.jpg The poster]] for the movie ''Film/FerrisBuellersDayOff'' is a non-animated example.
* The poster for [[TheInbetweeners The Inbetweeners Movie]]. Hell, it's so obvious that it almost looks as though they just saw the face themselves and are mocking it.
* Mike Myers does this as the Cat on ''Film/TheCatInTheHat'' DVD cover.
* Gutsy Smurf is the prime example of this in ''Film/TheSmurfs''. In [[http://www.hdwallpapers.in/walls/the_smurfs_2_movie-wide.jpg a poster]] for ''Film/TheSmurfs2'', everyone does it except for Grouchy and Hackus.
* Completely averted on any poster for movies either directed or produced by Judd Apatow, likely to make his protagonists look as awkward as possible.

* Creator/DavidTennant, period. See examples [[http://aikainkauna.tumblr.com/post/7027663175/ive-just-realised-that-david-tennant-is here]].
* Jay Leno.
* Oh, hi, Creator/JimCarrey! Pull off a cartoon [=DreamWorks=] Face with ease, you say?!
* Oz from ''Series/BuffyTheVampireSlayer'' (played by Creator/SethGreen) in [[http://static.tvtropes.org/pmwiki/pub/images/oz_green_5088.jpg this publicity photo]].
* Creator/StephenColbert likes doing it in promotional images for ''Series/TheColbertReport''.

* [[http://attractionsmagazine.com/wp-content/uploads/2011/03/dsc04105.jpg The painting of Jimmy Neutron]] on the front entrance to the former ''Ride/JimmyNeutronsNicktoonBlast'' ride had him doing this.

* ''Franchise/SpyroTheDragon'' [[http://static.tvtropes.org/pmwiki/pub/images/logo1.gif has been doing this face]] on the covers of his video games since TheNineties.
* [[http://static.tvtropes.org/pmwiki/pub/images/Bug_Cover_8163.png The title character]] of the UsefulNotes/SegaSaturn game ''VideoGame/{{Bug}}''.
* ''VideoGame/SonicUnleashed'', due to the Werehog having a lower brow, accidentally gives [[MascotWithAttitude Sonic]] this expression on the boxart.
* Both ''VideoGame/JakAndDaxter'' do the crooked eyebrows on [[http://upload.wikimedia.org/wikipedia/en/b/b6/Jak_and_Daxter_-_The_Precursor_Legacy_Coverart.png the cover]] of [[VideoGame/JakAndDaxterThePrecursorLegacy their first game]].
* In ''VideoGame/TheAdventuresOfLomax'', the titular character sports this expression on the cover.
* In ''VideoGame/HalfLife2'', both Alyx and Barney seem to have this expression permanently imprinted on their faces (at least whenever they look at Freeman).
* VideoGame/MaxPayne's character model from the first game has the ever-so [[MemeticMutation memetical]] [[BuffySpeak constipated-y wiseass-y]] smirking face that seems to invoke this trope to a certain point.

* In ''Webcomic/{{Multiplex}}'', [[http://www.multiplexcomic.com/strip/468 Jason uses this trope]] to sum up his expectations of ''WesternAnimation/HowToTrainYourDragon'' before seeing it.
* In ''Webcomic/{{Drowtales}}'', [[CloudCuckooLander Kiel]]'s Vloz'ress mask bears a huge, ''toothy'', crooked grin.
* [[http://chainsawsuit.com/comic/2014/03/18/peanuts/ This]] ''Webcomic/{{Chainsawsuit}}'' uses it to make Charlie Brown look like a tool.
* One ''PainTrain'' comic [[http://paintraincomic.com/bud/ directly references Dreamworks]] as the characters make this very face in the last panel.

* WebVideo/TheNostalgiaChick examined this trope in her "[=DreamWorks=] vs. Disney" episode.
* [[Website/FourChan Trollface]].

* The term is directly used in a [[http://www.formspring.me/calwwong/q/266487508932506651 storyboard]] for the ''WesternAnimation/RegularShow'' episode "Cruisin'".
* Explicitly avoided in Creator/JohnKricfalusi's cartoons--he hates this expression so much that he forbids any of his artists from ever drawing it--and that includes any expression that even ''remotely'' resembles it, including non-cocky smirks or eyebrows raised out of curiosity. ''WesternAnimation/TheRenAndStimpyShow'' ''does'' make use of the FascinatingEyebrow, though, usually when Ren is feeling smug or slightly annoyed.
* The promotional images for ''WesternAnimation/{{Archer}}'' all feature the titular character making this face whilst all the other characters make neutral or disgruntled facial expressions. Might be deliberately invoked, as Archer is a textbook narcissist and everyone around him is perpetually frustrated by his personality.

* A [[http://tracyjb.deviantart.com/art/Lackadaisy-Expressions-193978013 drawing tutorial]] in ''Webcomic/{{Lackadaisy}}'' calls this "the Smarm Brow" and lists it among "things to unlearn". The character making this face gets smacked so hard his eyebrows pop off.
* [[Wrestling/DwayneJohnson Dwayne "The Rock" Johnson]] did it so much in his WWE days that his ''logos'' made the expression.
* [[http://imgur.com/aa6VXLQ Ever-so-subtly used]] by Montréal mayoral candidate Mélanie Joly in her promotional images during the 2013 municipal election.
* ''Series/{{Jeopardy}}'' contestant [[http://cdn.abclocal.go.com/images/wls/cms_exf_2007/news/local/9008209_448x252.jpg Colby Burnett]] seems to have one.