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Anime: Happiness Charge Pretty Cure

The big love spreading throughout the world! Cure Lovely!
The blue wind dancing in the skies! Cure Princess!
The light of life from the Earth that bears fruit! Cure Honey!
The star of hope that glitters in the night sky! Cure Fortune!
Pouring with happiness, charging with joy, Happiness Charge Precure!

Happiness Charge Pretty Cure! is the eleventh entry in the Pretty Cure franchise, commemorating the franchise's 10th anniversary. It is the ninth separate continuity in the series, and began airing in February 2014.

Hime Shirayuki is the spoiled princess of the Blue Sky Kingdom, which is suddenly attacked by the Phantom Kingdom and their evil "Saiark" monsters. To defend her realm, Hime is granted the power to become one of the legendary Pretty Cure, but finds that she is too cowardly to defeat even a single Saiark.

Hime ends up in the city of Pikarigaoka, Japan, the next target of the Phantom Kingdom. She continues to struggle alone against the Saiark attacks until Blue, a mysterious god of the Earth, gives Hime a "Love Crystal". He tells her to give it to the girl that will be her new friend and partner Pretty Cure. Naturally, Hime decides to chuck it from the top of a building and befriend whoever it hits. It strikes Megumi Aino, a good-hearted but meddlesome girl who happened to be passing by.

Standing up to the attacking Saiark, Megumi unlocks the power of the Love Crystal and transforms into the Pretty Cure known as Cure Lovely. Together with Hime as Cure Princess, the two vow to fight against the Phantom Kingdom while searching for the magical Precards, a full collection of which will bestow any wish the owner desires. However, they are not alone: they soon form a Power Trio with a singing Pretty Cure called Cure Honey, and butt heads against a rival Pretty Cure called Cure Fortune.

Happiness Charge Pretty Cure contains examples of:

  • And Your Reward Is Clothes: Although subverted. The clothes grant the Precure powers that match the theme of the clothing. For example, the detective outfit grants Notice This powers on relevant items.
  • Anger Born of Worry: Glasan has one on Iona for being lost in the Precure mirror with Pretty Cure Hunter.
  • Ballet Episode: Taken Up to Eleven with The Movie filling this role.
  • Bad Bad Acting: Hosshiwa pretending to be a Distressed Damsel in #5.
  • Big "WHAT?!": Sums up Megumi, Hime, and Ribbon's reaction when they find out Yuuko is actually Cure Honey.
  • But Not Too Black: The international Precure who appear in episode 8 don't look any different from our Japanese main cast. Most egregious with the Wonderful Net Precure, who appear to be from India, with one of them sporting a bindi — despite this, their skin is only slightly darker.
  • The Cameo: In the first 33 episodes, each one of the past Pretty Cures appears briefly in the opening, in a semi-random order, starting with Cure Black. For the cameo list, see The Cameo page.
  • Cannot Keep a Secret: Land-speed record here, folks - Cure identities blown to a civilian in three episodes. Hummy and Miyuki have nothing on Hime and Megumi!
  • Captain Ethnic: Episode 8 shows some internationally-based Precures: An American (specifically, Texan) team including two Cowgirls and one wearing Native American-style feathers in her hair, a French precure who appears to be maid-based (and wields a paintbrush as a weapon), and a pair of Indian Bollywood Nerds whose attack involves calculators.
  • The Cast Showoff: Megumi Nakajima is well-known as a Idol Singer, providing the voicebank for the Vocaloid GUMI and for her breakout role as Ranka Lee in Macross Frontier. Subsequently, there are a lot of scenes where her character is singing to herself.
  • Celibate Hero: Precures are forbidden from getting into relationships.
  • Chekhov's Gunman: Yuuko Oomori, the girl who eventually becomes Cure Honey, shows up in the first few episodes as a non-powered civilian.
    • Phantom first appears in Episode 1 before his formal introduction in Episode 13.
  • C-List Fodder: All other Precures besides Happiness Charge.
    • An Egyptian-based Cure shows up just to get trounced by the Precure Hunter, have her device taken away and be sealed into a mirror.
  • The Chosen Many: In departure to previous seasons, there are many Pretty Cure teams operating on Earth. The main characters are just one such group... and an underperforming one, at that.
  • Conspicuous CG: Every time the Cures use the Form Changes they are drawn in 3D.
  • Dance Battler: The Form Changes all use dance themed attacks.
  • Debut Queue: Subverted with the Mid Season Upgrades. Cure Fortune gets her Innocent Form in episode 32. Episode 33 initially appears to be a Megumi-centric episode where she gets her Innocent Form...but it doesn't happen.
  • Department of Redundancy Department: "Happiness chuunyuu! Shiawase charge! HappinessCharge Precure!" is basically saying "happiness charge" over and over. The fansubs try to deflect this with the wording, but "happiness injection, charging with glee" still means the same thing.
    • Megumi's "Shiawase Happiness" also classifies as this.
  • Ear Worm: In-universe example: Cure Honey's song becomes so popular the school starts singing it.
  • Early-Bird Cameo: In episode 34 Hime has an Imagine Spot of a prince on a white horse. The Title Sequence for the episode contains a preview of the Non-Serial Movie...which includes the guy in Hime's Imagine Spot!
  • Eat The Camera: Done exactly three times in the first episode alone. In the first two (Hime crying over losing another battle and Megumi gushing over the Pretty Cures), Super-Deformed versions of the characters in question were shown inside their mouths, with the camera continuing to zoom in.
  • Everyone Is a Super: With the international Precures, there are so many in the world, that it's possible that every country has at least a Precure. In fact, at least five continents have Precures.
  • Expy: Like Futari wa Pretty Cure Splash☆Star before it, Happiness Charge shares a lot of traits with an earlier entry in the Precure franchise - in this case HeartCatch Pretty Cure! (with which it shares a director). This extends to its protagonists, though this time around the pink Precure is the Red Oni while the blue is Blue Oni.
    • The American Cure who wears cowboy hat looks like Gemini Sunrise.
    • Episode 20 introduced another International Cure who looks suspiciously like Cure Echo, sending some fans into a panic as they thought that this was a thinly-veiled Take That, Scrappy! due to the fact that she's another Cure who gets beaten down by Phantom.
  • Fairytale Motifs: "Snow White" references are particularly prominent.
  • Fanservice: A subtle example in Episode 24, which gives us Hoshiiwa in a bikini.
  • Five-Bad Band: The Phantom Kingdom
  • Flight: All Cures have this power using the wing-shaped bows on their backs.
  • Gratuitous English: Aside from the ability names, English phrases are dropped here and there.
  • Grievous Harm with a Body: in episode 4, Cure Lovely literally takes two Choiarks and beats up the Saiark of the Week with them!
  • In the Name of the Moon: Individually and together.
  • Involuntary Dance: The effects of Macadamia Hula's Hawaiian Aloha ʻOe attack makes everyone in the surrounding area do this.
  • Love Dodecahedron: Whoo, boy. Alright, so despite the "Precure can't fall in love" spiel, Blue obviously has something for Megumi. Despite being a Chaste Hero, Seiji has a crush on Megumi. And despite Blue's said spiel, Hime has something towards Seiji. And Megumi isn't saying a blasted thing so far.
    • Eventually Hime realizes she's in a love triangle...and then she sees Seiji and Blue's somethings for Megumi. This causes Hime's imagination to go out of control.
  • Make a Wish: Possible after completing the book with all PreCards. Ribbon and Glasan have one each.
    • As of episode 22, a wish has been made: Iona uses Hime's cards to restore her powers after Phantom destroys them.
  • Meaningful Name: Cure Lovely's real name is Megumi Aino, Ai being the Japanese word for love.
    • Not just that; "Megumi" is one possible (albeit uncommon) reading for the kanji "Ai" when it's used as a first name.
    • Likewise, Cure Princess is named Himelda and called "Hime" for short. Hime is the Japanese word for princess.
      • Her full name, Shirayuki Hime, is the Japanese name for Snow White. When Iona asks, she reveals that she named herself after the fairy tale on purpose.
  • Mid-Season Upgrade: The Shining Make Dresser, which gives the Cures a new Combination Attack And Innocent Form
  • Milestone Celebration: While Doki Doki Pretty Cure was the tenth Pretty Cure series released, Toei is considering Happiness Charge to be the 10th Anniversary series.
    • To go along with this, the first 33 episodes will have special celebratory segments, one each for the heroines of the previous seasons.
    • To celebrate the franchise's 500th episode, episode 14 has a special opening segment with the four Happiness Charge heroines.
  • Mistaken For Romance: In Episode 31 Hime sees Yuuko tending to Phantom and thinks there's some kind of forbidden romance before realizing that it's perfectly innocent. Made even more hilarious when Iona sees Yuuko feeling Phantom's forehead and coming to the same conclusions Hime does.
    • Later in the episode, Yuuko tells the story of her first love. It's only near the end of the story that everyone, including the viewers, learn she was talking about her dog.
  • Mood Whiplash: Episode 8 begins with awesome fight scenes and silly antics. The episode's ending is unexpectedly serious.
    • Episode 23 gives us one of the most over-the-top reactions to getting something before getting followed by a serious talk of events that happened in the past.
  • Mundane Utility: Probably has the most abuse of a Precure gear yet.
  • Mythology Gag:
  • Never Trust a Trailer: Episode 16's preview made it seem like the Cures would dish it out against Phantom. In the actual episode, Phantom only appeared in one of Miyo's reports.
  • New Powers as the Plot Demands: Considering how the Lovepre Brace works, the girls essentially can essentially come up with new attacks on the spot.
  • Off Model: Cure Lovely head in episodes #1-#3, but corrected in #4.
    • Most of Episodes 10 and 18 seem to fall under this trope, especially when compared to the previous episodes.
    • Though not as bad as the aforementioned, episode 15 was proportionally off, especially during the latter half of the episode. All 3 Cures ended up having normal-sized heads and tiny bodies.
    • Some of the animations in Episode 26 were rather stiff, especially during the fight scene.
  • Parent Service: Oresky working out in a tank top and showing off his muscles in episode 24. Also in the same episode, Hosshiwa wears a cute bikini.
  • Proper Tights with a Skirt: Part of the costumes that come with the Nurse and Cook PreCards.
  • Shout-Out: Hmm, an action series about form-changing heroes who use food-based forms and dances to fight evil. Doesn't that sound familiar...?
  • Shout-Out Theme Naming: The four friends from episode 8 have similar names to previous Pretty Cures. Rin Ishigami, Rei[ka] Takano, Kana[de] Furuta, Erin(/k)a Shina.
    • Alternatively, and more tenuously, with Rei's brief important(-ish) bit with her crush on Seiji, she could also be considered a call to Sailor Mars, particularly since Toei is also doing Sailor Moon Crystal at the same time (moreover, the episode with Rei's crush occured one week before Rei's debut in Crystal).
  • Skirt over Slacks:
    • Actually averted - they're wearing bloomers under those skirts this time around.
    • Played straight with the costumes that come with the Mountain Girl and Commemoration PreCards.
  • Special Guest: Episode 19's Mr. Gon is voiced by former soccer player Masashi "Gon" Nakayama
    • Celebrity Star: Episode 28 introduces a pair of Hawaiian Pretty Cure, played by singer Hitomi Yoshida and former AKB48 idol Sayaka Nakaya.
  • Spoiler Opening: The opening doesn't even try to hide the identities of Cure Honey and Fortune, or the fact that they will join the other two.
  • Story Arc:
    • Episodes 9-11 are about the introduction of Cure Honey.
    • Episode 18 begins an arc about Cure Fortune which culminates in her joining the team in episode 23. This immediately leads to...
    • Episodes 24-26, where the Cures go to a training camp. Episode 27 then follows up on a plot point introduced in 26.
    • Episode 28 is mostly a one-off, but it ends by setting up the plot for episodes 29 through 36 where the Pretty Cure get their Mid-Season Upgrades.
    • And episode 37 starts another story arc involving the reappearance of Cure Tender.
  • Take That Me: Episode 23 has Hime going gaa-gaa over merchandise of the International Cures. Iona can't believe she'd want to waste her money on something like that.
  • Thanking the Viewer: Invoked. This is the entire point of The Cameo appearances for the franchise's Milestone Celebration.
  • Trailers Always Spoil: The preview for episode 34 shows Cure Princess using her Innocent Form.
  • Transformation Trinket: The PreChanMirror (Pretty Change Mirror) and PreCards.
  • Truck Driver's Gear Change: The opening (Lyrics here) does this once or twice per stanza.
  • Unexpected Character: Most fans assumed the Pretty Cure cameos would be in order. Boy, weren't they surprised when Cure Dream showed up instead of Cure White! (Or Cure Bloom, if they had introduce all leaders first.) And then they threw everyone under the bus when the next one was Cure Passion instead of Cure Peach.
    • Some other fans have assumed there was an actual system of the cameos. It looked right when Cure Moonlight appeared, but then came Cure Happy and the theory was thrown away.
    • Episode 8 begins with introducing six foreign Pretty Cures; three in America, one in France and two in India.
    • The cameo for episode 14 is Cure Fortune, followed by Cures Lovely, Princess, and Honey.
  • Wham Episode: Episode 13. Phantom "the Precure Hunter" appears and effortlessly beats both Lovely and Fortune. Blue, Phantom, and Queen Mirage have some kind of shared Dark and Troubled Past. Fortune reveals that she was given her powers by her sister, Cure Tender, whom Phantom took from her...and Blue lets slip that the entire war against the Phantom Empire may be his fault.
    • Episode 29. The Cures transform the Axia Box into the Shining Make Dresser, and Blue reveals his past with Mirage...but the real twist is that Deep Mirror is controlling the Phantom Empire like puppets.]
    • Episode 37. Mirage decides her minions aren't going to cut it, and so brings out Cure Tender.
  • Wham Line:
    • Episode 8:
    You cannot trust Cure Princess. Or else a giant disaster will fall upon you.
    Because you finally praised the song I created!
    • Episode 13 definitely takes the cake to date.
    Blue: I may be the source of all misfortune.
    • A comedic example in episode 31, which combines with Wham Shot.
    Yuuko: Those days we spent together became my precious memories. My days with...
    *A dog appears*
    Yuuko: Debit.
  • Who Wears Short Shorts?: Part of the costumes that come with the Roller Blade and Ninja PreCards.
  • The Worf Effect: Fortune fights the Precure Hunter...but she can't even scratch him. Justified, as he is stronger than any other enemy the Precure have faced up to that point.

DokiDoki! PrecureShoujo DemographicPrincess Ai
Happiness!AnimeHappy Lesson
HamatoraAnime of the 2010sHoozuki no Reitetsu
Doki Doki Pretty CureFantasy Anime & MangaPrincess Mononoke
DokiDoki! PrecureThe New TensPuella Magi Madoka Magica
DokiDoki! PrecureSuperheroPretty Cure All Stars
DokiDoki! PrecureAnime/Pretty Cure    
Thanking the ViewerImageSource/Anime & MangaTutu Fancy

alternative title(s): Happiness Charge Precure
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