The big love spreading throughout the world! Cure Lovely! The blue wind dancing in the skies! Cure Princess! The light of life from the Earth that bears fruit! Cure Honey! The star of hope that glitters in the night sky! Cure Fortune! Pouring with happiness, charging with joy, Happiness Charge Precure!
And Your Reward Is Clothes: Although subverted. The clothes grant the Precure powers that match the theme of the clothing. For example, the detective outfit grants Notice This powers on relevant items.
Anger Born of Worry: Glasan has one on Iona for being lost in the Precure mirror with Pretty Cure Hunter.
Big "WHAT?!": Sums up Megumi, Hime, and Ribbon's reaction when they find out Yuuko is actually Cure Honey.
But Not Too Foreign: The international Precure who appear in episode 8 don't look any different from our Japanese main cast. Most egregious with the Wonderful Net Precure, who appear to be from India, with one of them sporting a bindi — despite this, their skin is only slightly darker.
The Cameo: In the first 33 episodes, each one of the past Pretty Cures appears briefly in the opening, in a semi-random order, starting with Cure Black. For the cameo list, see The Cameo page.
Cannot Keep a Secret: Land-speed record here, folks - Cure identities blown to a civilian in three episodes. Hummy and Miyuki have nothing on Hime and Megumi!
Captain Ethnic: Episode 8 shows some internationally-based Precures: An American (specifically, Texan) team including two Cowgirls and one wearing Native American-style feathers in her hair, a French precure who appears to be maid-based (and wields a paintbrush as a weapon), and a pair of Indian Bollywood Nerds whose attack involves calculators.
Department of Redundancy Department: "Happiness chuunyuu! Shiawase charge! HappinessCharge Precure!" is basically saying "happiness charge" over and over. The fansubs try to deflect this with the wording, but "happiness injection, charging with glee" still means the same thing.
Megumi's "Shiawase Happiness" also classifies as this.
Ear Worm: In-universe example: Cure Honey's song becomes so popular the school starts singing it.
Eat The Camera: Done exactly three times in the first episode alone. In the first two (Hime crying over losing another battle and Megumi gushing over the Pretty Cures), Super-Deformed versions of the characters in question were shown inside their mouths, with the camera continuing to zoom in.
Everyone Is a Super: With the international Precures, there are so many in the world, that it's possible that every country has at least a Precure. In fact, at least five continents have Precures.
Episode 20 introduced another International Cure who looks suspiciously like Cure Echo, sending some fans into a panic as they thought that this was a thinly-veiled Take That, Scrappy! due to the fact that she's another Cure who gets beaten down by Phantom.
In episode 6, Hime wants to eat pancakes for breakfast instead of fish. There was an episode of Magic Adventures Of Mumfie where Mumfie wanted to eat pancakes for every meal called "If Wishes Were Pancakes". This could have been because the mother of the voice actress of Hime was the narrator of the Japanese dub of that series.
The fact that Cure Honey made her appearance in the third Pretty Cure All Stars New Stage movie is a nod to the Kamen Rider Movie War franchise, where that series' Secondary Rider would make a brief appearance before they would appear in the series proper.
Alternatively, and more tenuously, with Rei's brief important(-ish) bit with her crush on Seiji, she could also be considered a call to Sailor Mars, particularly since Toei is also doing Sailor Moon Crystal at the same time (moreover, the episode with Rei's crush occured one week before Rei's debut in Crystal).
Episodes 9-11 are about the introduction of Cure Honey.
Episodes 18 begins an arc about Cure Fortune which culminates in her joining the team in episode 23. This immediately leads to...
Episode 24-26, where the Cures go to a training camp. Episode 27 then follows up on a plot point introduced in 26.
Episode 28 is mostly a one-off, but it ends by setting up the plot for the Pretty Cure's Mid-Season UpgradeTransformation Trinket. Future episode titles reveal that this will be the start of a new linked set of episodes.
Take That Me: Episode 23 has Hime going gaa-gaa over merchandise of the International Cures. Iona can't believe she'd want to waste her money on something like that.
Episode 29. The Cures transform the Axia Box into the Shining Make Dresser, and Blue reveals his past with Mirage...but the real twist is that Deep Mirror is controlling the Phantom Empire like puppets.