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Anime & Manga
- Sailor Moon, in the guises of Luna and Artemis, also their daughter Diana. In the Manga is revealed that Rei's crow pets Phobos and Deimos play a similar role.
- Kerberos from Cardcaptor Sakura, a.k.a. the glutton-stuffed animal who is also Sakura's most faithful guide in capturing the cards.
- Paya-tan from Dai Mahou Touge is certainly an adorable mascot, most of the time, but wait till he gets into his "Colonel Paya Livingston" persona.
- Chamo from Mahou Sensei Negima! is more of a Dirty Old Man in ermine form. He does a bit of mentoring about a particular aspect of the local magic system (a special form of partnership), but mostly so he can collect a hefty paycheck from somewhere or other every time Negi gets a partner.
- Ryo-Ohki in Pretty Sammy and Magical Project S.
- Yuuno from Magical Girl Lyrical Nanoha is a mage boy posing as a telepathic ferret in order to keep things normal. Nanoha quickly outpaces him in power.
- Yoruichi from Bleach, in the early-but-not-the-beginning episodes wherein she was impersonating a tomcat for incognito purposes. She was grouchy and uncommunicative and seemed to be something of parody of Luna from Sailor Moon.
- Every Pretty Cure series has at least one:
- Futari wa Pretty Cure: Mipple and Mepple
- Futari Wa Pretty Cure Splash Star: Flappy and Choppy
- Yes! Pretty Cure 5: Coco and Nuts (more Coco)
- Fresh Pretty Cure!: Tarte
- HeartCatch Pretty Cure!: Chypre and Coffret
- Suite Pretty Cure ♪: Hummy
- Smile Pretty Cure!: Candy and Pop
- DokiDoki! Precure: Sharuru, Raquel, Lance and Davie
- Happiness Charge Pretty Cure: Ribbon and Glasan
- Go! Princess Pretty Cure: Puff and Aroma
- There's also the cat from Shaman King, Matamune, though he only shows up in a flashback VERY late in the series.
- Arks and Karks, a duck and a cat from Moetan fill this role, when not otherwise distracted
- Each Knight in The Lucifer and Biscuit Hammer gets an animal. The male lead gets the lizard.
- A less obvious example, but at the end of the manga, Mokona from Magic Knight Rayearth turns out to have been God all along.
- The Suicide Plushies in Kämpfer.
- Ninufa from Barajou no Kiss is both extremely creepy and cute. Can also shift into an enormous black dragon when distressed.
- Kyubey from Puella Magi Madoka Magica appears to be this at first because he delivers the call and gives magical girls advice. However he has a habit of withholding crucial information from his charges, along with wording things in misleading ways and his motives for creating and mentoring Magical Girls are amoral. He uses them as disposable energy generators to prevent entropy. Homura implies he's a straighter example in the Alternate Universe created in the Grand Finale.
- Nubo and Cato from Hana no Ko Lunlun, a dog and cat duo who are actually fairies in disguise.
- Topo from Magical Star Magical Emi.
- The alien kittens Posi and Nega from Magical Angel Creamy Mami.
- The dinosaur plushies Mogu and Pigu from Magical Stage Fancy Lala.
- The trio of kappas from Persia, the Magic Fairy.
- Koyemushi from Bokurano wants you to think he's one of these. He is not.
- The President from Houkago No Pleiades is a cute blob-shaped alien who serves this role.
- Panda-bu from Sweet Valerian is a small round panda-creature who actually tricks the heroines into becoming Magical Girls.
- Reborn from Katekyo Hitman Reborn! definitely applies for this, as he is a cute killer stuck in a baby form asked to transform Tsuna in a decent mafia capo.
- Professor Kejiro Isshiki in Vividred Operation started out as a human, but became one after transporting his self into an otter doll. He still provides assistance to Akane, just now in a form more suited to the magical girl nature of the series.
- Madara in Natsume's Book of Friends usually occupies the form of a fat old cat and goes by 'Nyanko-sensei.' He's officially more of a bodyguard than a mentor, and is generally agreed to be an ugly alcoholic greedyguts of a feline, but manages to guide, support, and be adorable anyway.
- Fuu-chan of Otasuke Miko Miko-chan is this to the latest Miko-chan alongside being her manager.
- Wombat (a pink wombat) and Zundar (a green hedgehog) from Cute High Earth Defense Club LOVE!, the former for the good guys, the latter for the bad guys. Both are alien creatures who physically look like unusually colored terran animals. Averted in that Wombat doesn't really deliver the call but he directs it (by controlling the Defense Club). Also averted in that Zundar made the Caerula Adamas believe that they were using powers that he'd given them to create the Monster of the Week.
- In Lady Jewelpet, each lady-in-training gets a Jewelpet that's tasked with helping them through their apprenticeship. They're even called Mentors in-universe.
Films — Animation
Films — Live-Action
- Star Wars: Yoda, anyone? Not in the prequels, but in the original trilogy where he was this manic muppet hiding in a swamp and mostly just provided a training montage. Oh, yes.
- Arguably, Fin Raizel from Willow. She's a powerful sorceress who spends much of the movie in the form of a possum (not to mention a raven and a goat).
- Bob the Skull in The Dresden Files doesn't teach Harry magic, but he does (snarkily) exposit on spells and creatures Harry is unfamiliar with, and helps him design magic items. In exchange for romance novels and "out time". Unlike most mascots he usually stays in Harry's magically-warded apartment, since numerous villains would want to kidnap him for his knowledge if they knew he existed.
- The title character in Reserved For The Cat is the heroine's father, transformed into a cat by an evil sorceress. Although his magical abilities in feline form are limited, he does what he can to help her.
- The Toad in The Wee Free Men ("I'm not a familiar, I'm just slightly presumptuous.") helps Tiffany understand the worlds of witchcraft, Feegles and elves.
- In the first episode of Power Rangers Ninja Storm, Sensei Watanabe gets into a fight with Lothor, and is turned into a guinea pig. Nonetheless, he is still the team's mentor, and still a master ninja - just very, very small. The same goes for his Japanese counterpart in Ninpuu Sentai Hurricaneger
- Mandora Boy in Mahou Sentai Magiranger. He educates the Ozu kids about their powers through song in light of their parents being absent, and provides additional info on the show's spells in a bonus segment.
- Bomper in Engine Sentai Go-onger is the closest thing the team has to a mentor. He's also a small, pink robot.
- Yurusen in Kamen Rider Ghost. Ironically, the final episode reveals that her real form is an ordinary housecat.
- Mr. Belt from Kamen Rider Drive, though rather than a Talking Animal he's a Talking Belt, which doubles as Drive's Transformation Trinket. Otherwise he fits the trope's description quite well, especially the "Old Master turned helpless" part, since he was the inventor of the Drive System, who transferred his consciousness into the belt when he was killed by the Roidmudes.
- The Chosen One archetype for Paladins in Pathfinder features these heavily. A young Lawful Good person is chosen by a god or goddess to take up the mantle of a Paladin, and are sent a divine emissary that his been reduced to a level-appropriate small animal to guide them and assist them in combat. Eventually they'll be able to shed the tiny animal form and revert to their true selves.
- Princess: The Hopeful, being a Magical Girl game set in the New World of Darkness setting, naturally has the rules for this kind of set up, drawing on the people within the dream world. Interestingly enough, they don't come to guide the awakened Nobles but instead will come at their call if suitable preparations are set up. Also, they tend to have minor vices like a massive Sweet Tooth in regards to their state as spirits now with a physical form.
- Jubei to Ragna in BlazBlue.
- Ghost is this to the player in Destiny. Granted he's a robot instead of a lil' animal (abit a magical robot), but he's still a textbook example of a mentor/exposition giver that follows the player and guides then through their quests (which usually involve him being a glorified door key.)
- The Owl Sage in My World, My Way. Doesn't follow Elise constantly, but keeps showing up to give her advice.
- The cat in the fangame Memories of Mana.
- The Legend of Zelda:
- Teddie starts as this in Persona 4 since he's a cute teddy mascot who's the only character who starts off understanding anything about the TV World, even if he's just as clueless as everyone else about who the killer is. However, as the other heroes begin figuring things out themselves, he eventually becomes a subversion as he begins to question just what exactly he himself is.
- Morgana in Persona 5 is a fairly straight example, being a cat who understands the Palace better then anyone else in the group and the one who leads them into becoming the Phantom Thieves of Hearts. He also does this on a more personal level for the main character, offering him advice in his everyday life whilst accompanying him everywhere in his tote bag. It's revealed near the end that Igor created Morgana specifically to guide the heroes.
- Straynap, the mentor / Exposition Fairy of the Sega Dreamcast Action RPG Napple Tale, is an odd sort of flower-fairy creature. Despite his appearance, he knows all there is to know about the Dream Land in which the game is set.
- Megatokyo: Boo is something of a subversion in that he really does try his best to help Largo, but unlike most of the other examples on this list he has something of a language barrier to overcome. In effect, Boo ends up just squeaking while Largo goes off and causes havoc. It seems that Erika can understand Boo just fine, implying that his ineffectiveness is less due to a language barrier and more to do with Largo being a hyperactive Cloudcuckoolander who doesn't listen to anyone's advice if he doesn't need to.
- Miya from Angel Moxie is a sendup of Luna from Sailor Moon, but is a good deal snarkier. Then there's the whole really-a-Cat Girl and exchanging her life for Alex's thing.
- Hermod from Sparkling Generation Valkyrie Yuuki, though less qualified than some of the others on this list.
- Carl from Soul Symphony is this. He's a mystical spirit who looks like "a cross between a rat and a kangaroo", and while he is very wise in the workings of magic, he's not the most helpful mentor.
- In Hi to Tsuki to Hoshi no Tama, Tipko recruits three magical girls, supplies their first bead, and instructs them in its use and many other things.
- Spiders from Princess Chroma. Shame his advice is rarely ever taken to heart. He's also the number-one victim of slapstick and humiliation.
- Dusty from Sailor Nothing plays this role.
- Played straight and played with in Magical Girl Hunters. The animals in question are almost always outlandishly colored. In case of mass empowerment, a crate full of baby chicks was used. In another case, Sailor H's turn to homicidal mania was prefixed by her animal companion, a purple raccoon, developing rabies.
- The Recruiters from Lambda. Given the nature of the setting, it's only natural to have so many of these Ridiculously Cute Critters running around and serving as walking army recruitment posters.
- Kunapipi, of Magical Girl Policy, is not a Kangaroo Rat, but in fact a Wallaby working for Fate.