Beating evil into the ground with rainbows and kicks since 2004.
Base entry for the Pretty Cure
franchise. Created by Izumi Todo (a pseudonym for the people at Toei Animation
, who also created Ojamajo Doremi
, this is a Cash Cow Franchise
metaseries created Anime First
by Toei Animation
and spanning many an Alternate Continuity
. Each series revolves around a certain number of girls being chosen to Save Both Worlds
(in this case, Earth and the world of the fluffy talking mascots) from those that would spread misery and ruin.
The series distinguishes itself from other Magical Girl
series in the high amount of physical fighting
and Post Modernism
included, and through the dynamic of having two central main characters who can only transform and use their most powerful abilities in tandem
; although, this element has been phased out as the yen poured in. The series focuses heavily on The Power of Friendship
and the Character Development
between the lead characters.
The various seasons are:
The first series was Futari wa Pretty Cure
("The Two of Us Are Pretty Cure"
), a show where a Red Oni, Blue Oni
duo of Japanese schoolgirls- Nagisa Misumi and Honoka Yukishiro- are forced to work together to fight the invading inhabitants of the Dotsuko Zone, retrieve all seven Prism Stones
and free the Queen of Light. As Cure Black and Cure White respectively, they set the standard for many of the show's recurring tropes. The show is also notable for its Seinen
elements, including an abundance of action-packed physical combat
(directed by the guy who did Dragon Ball Z
!) and blatant homoerotic
subtext between Nagisa and Honoka.
The show did so well that it got a direct sequel as Futari wa Pretty Cure MaX Heart
. The Evil King of the Dotsuko Zone revives again
and the Queen of Light is forced to split herself into pieces
, one of which manifests as a young girl called Hikari. Cure Black and White are given a power-up
and sent out to retrieve all the pieces of the Queen
with the help of Hikari, who can transform into Third Ranger
and Support Party Member
Shiny Luminous.Futari Wa Pretty Cure Splash Star
is the first to be set in an Alternate Continuity
. At first the show was an awkward Expy
of the original series, with not-Nagisa
Saki Hyuuga (Cure Bloom) and not-Honoka
Mai Mishou (Cure Egret) fighting to free the seven World Fountains from the control of the evil Dark Fall. In addition, Moral Guardians
had forced many of the Seinen
elements unique to Pretty Cure
to be downsized, resulting in battles that focused less on hard-hitting fisticuffs and more on non-contact magical attacks
. However, once past that initial awkward phase the series grew into its own identity
, adding two Dark Magical Girls
as rivals and establishing Saki and Mai as their own characters.Yes! Pretty Cure 5
caused an uproar by diverging from the previous Pretty Cure
formula in favour of a more standard Magical Girl
show with a Sailor Moon
-esque team of five equals. Idiot Hero
Nozomi Yumehara (Cure Dream) and her four team-mates have to catch fifty-five fairy critters
with their extremely cool and affordable watches
before the evil Nightmare Corporation does. Yes!
did start one new trend for the franchise: including the phrase "Pretty Cure"
in every attack name
and transformation phrase
.Yes! Pretty Cure 5 Go!Go!
(the 5 is still pronounced "faibu"
, slightly obscuring the Incredibly Lame Pun
) continues the story of Nozomi and her friends, only this time they are trying to save the four rulers of Magical Land
from an evil museum called Eternal with the help of a flying mailman penguin
named Syrup. They also pick up a mysterious Sixth Ranger
called "Milky Rose", whose true identity is... shocking, really
The sixth series, Fresh Pretty Cure!
, switches to the adventures of Love Momozono (Cure Peach) and her two friends (Cure Berry and Cure Pine) as they fight against the sinister agents of Labyrinth over a mysterious MacGuffin
called Infinity. There's plenty of dancing
, Mid Season Upgrades
that arrive way too early
and a pretty epic character arc
that results in the birth of the fourth Pretty Cure
, Cure Passion.HeartCatch Pretty Cure!
focuses on flower-loving introvert Tsubomi Hanasaki and fashion-loving Genki Girl
Erika Kurumi, who transform into Cure Blossom and Cure Marine (respectively) to fight the evil Desertrians and their quest to steal the "Heart Flowers" of innocent people and turn the world into a desert. Highlights include character designs by Ojamajo Doremi
illustrator Yoshihiko Umakoshi, and a heart-wrenching series-long subplot about a fallen Pretty Cure
called Cure Moonlight.Suite Pretty Cure ♪
brings the Wonder Twin Powers
back again with Tomboy and Girly Girl
Hibiki Houjou and Kanade Minamino as Cure Melody and Cure Rhythm (respectively). The two fight against the villains of Minor Land, who seek to sing the Melody of Sorrow and plunge the world into despair. Helping them out is Third Ranger
Cure Beat, a mysterious masked Aloof Ally
called Cure Muse, and a ridiculous Lensman Arms Race
of not-so-Mid Season Upgrades
.Smile Pretty Cure!
goes back to having a core team of five. The theme of the show is fairy tales, as the Smile
team work with the storybook critters of Märchenland against the baddies of the Bad End Kingdom, who seek to awaken their lord Pierrot
and bring the "Worst Ending" to the world. Smile
is more episodic than previous seasons; Word of God
is they wanted to keep things "simple".DokiDoki! Precure
inherits certain elements from Fresh
, such as the number of Cures and the playing card motif. When the Jikochuu invade Earth, Student Council President
Mana Aida becomes Cure Heart. She is later joined by her friends Rikka and Alice, as well as Aloof Ally
Cure Sword from the fallen Trump Kingdom. Midway through the series, they're joined by the mysterious Cure Ace
. In contrast to other seasons, DokiDoki! Pretty Cure
has a Myth Arc
that runs throughout the series.Happiness Charge Pretty Cure celebrates the franchise's tenth anniversary
. Princess Hime Shirayuki of the Blue Sky Kingdom, also known as Cure Princess, flees her home when the Phantom Empire invades. By chance, she recruits Megumi Aino, who becomes Cure Lovely. They are eventually joined by Cure Honey and Cure Fortune. This season is notable for giving the Cures different forms they can change into, which has not been seen since Splash Star
.'Go Princess Precure
is the first series to take place at a boarding school. Haruno Haruka, a girl who always dreamed of being a princess, becomes Cure Flora when she meets the fairies Pafu and Aroma. Along with her allies Cure Mermaid and Cure Twinkle, she protects people's dreams from the evil witch Dispia.
There is also a series of Pretty Cure All Stars movies
, teaming up characters from all series
, as well as a short film and a video game that do the same. Together, these make up the Crossover Compilation.
Furthermore, most seasons have at least one movie
that makes no canonical sense
(most of the time) but can't be thrown out because of something really awesome happening in it
The Franchise seems to have very good relations with Tokusatsu
: it's produced by Toei, which also produces Super Sentai
and Kamen Ridernote
, and the three franchises are aired back to back in the appropriately named Super Hero Time
block. The Pretty Cure
and Super Sentai
movies have been played as double bills, and Nagisa and Honoka teamed up with Tokusou Sentai Dekaranger
characters in an audio drama, and later with Mahou Sentai Magiranger
has a less than amiable relation with Pretty Cure
as those who had a role in Gundam went on to play villains for Pretty Cure
This franchise has a character sheet
There is also a manga for each series, going into depth in various ignored aspects, like Rin's crush on Nuts and Saki's little sister's life.
The franchise is also known as Precure
. While this is technically a more accurate transliteration of the title logo (which reads "purikyua") and appears in URLs and such, said logo (as well as much of the truly astonishing amount of merchandise
) also explicitly spells out the title as "PRETTY CURE"...at least until HeartCatch Pretty Cure!
and subsequent series, which say "PRECURE" instead.(Incidentially, Yes! Pretty Cure 5
has no caption). The pronunciations purikyua
and puritii kyua
are used interchangeably, both in theme songs ("1, 2, 3, 4, Purikyua 5! Puritii, kyu, kyu, kyu, kyua..."
) and in-universe (including one odd instance of a character hearing the name for the first time as purikyua
and immediately questioning "Puritiikyua?"). There are two ways to deal with this: one is to directly translate, taking "Precure" as a commonly used short form and "Pretty Cure" as their less-used full title, and the other, used by both fansubs and the first season's official subs, is to use "Pretty Cure" for both. TV Tropes Wiki
does the latter for reasons completely unrelated to "Pretty Cure" making a good Wiki Word
And in case you're wondering: yes, it's a Pun-Based Title
. "Purikura", short for "Print Club", is the name given to those photo booths in Japan that print out stickers with your photo on them. This is never brought up in the show, save for the Elder of the first continuity constantly calling Pretty Cure "Purikura"
, nor does it have any significance.
More than one installment of this franchise provides examples of:
- The Ace: Many individual main characters are top girls in sports or academics.
- Futari wa Pretty Cure and its sequel has Nagisa who is The Ace (and later the captain) of the lacross team and she is very good in sports in general. Honoka is the best student in academics and she is specialized in science. Several students lampshade the relationship of two aces.
- Futari Wa Pretty Cure Splash Star has the top softball pitcher Saki and the high-skilled artist Mai.
- Yes! Pretty Cure 5 has Rin who is the ace in sports and she has finally decided to join the futsal team. Karen is the best student in academics.
- Fresh Pretty Cure! has Setsuna who is very good in academics and sports. It's mentioned that Miki also has good grades in school and is good in sports.
- HeartCatch Pretty Cure! has Erika who is the best fashion designer in the fashion club, Itsuki who is the ace in martial arts, and Yuri who is the best student in academics. Furthermore, Tsubomi is specialized in botany.
- Suite Pretty Cure ♪ has Hibiki who is like Nagisa and Rin the best sportsman, and Kanade who is the best student in academics. Subverted when they participate in contests for pianist and patissiers, respectively; both of them reach the second place.
- Smile Pretty Cure! has the top volleyball player Akane, the top soccer player Nao, and the best academic student Reika who is also an ace in kyudo.
- DokiDoki! Precure has Mana who is very good in sports and academics, but the best academic student is Rikka. Alice is an ace all-rounder, being good in ballroom dance, painting, playing piano, sports (especially martial arts) and some other stuff. And then there's an actual Cure Ace.
- Happiness Charge Pretty Cure has Cure Fortune and her civilian identity, who is skilled in academics, athletics, and martial arts.
- Action Girl / Badass Adorable: All of them, save for support fighter Hikari/Shiny Luminous and Ascended Fangirl Ayumi/Cure Echo. You wouldn't expect a magical girl franchise to be so full of movement and fighting.
- Aloof Ally: Milky Rose, Cure Muse, Cure Beat (for a few episodes), Cure Sword, Cure Ace and Cure Fortune.
- Anime Hair: Since Max Heart with Hikari, all main characters got unrealistic or odd hairstyles/hair colors. Itsuki/Cure Sunshine and Akane/Cure Sunny are the only exceptions, both of them have more realistic hairstyles/hair colors.
- While Itsuki has brown hair, Akane has red hair despite being Japanese...
- Annoying Younger Sibling: Not in general and usually downplayed. Played straight with Ryouta Misumi. Souta Minamino is a milder example.
- Arch-Enemy: Many seasons feature villains who often confronts certain heroines more often than anybody or one of them has a specific relationship with the other. Sometimes It's Personal, and some of the arch-enemies are in fact friends to the heroines, which mades the conflict even more personal.
- Futari wa Pretty Cure: Kiriya was this to Cure White, because of his confused feelings towards her. In the end, their friendship was so strong that he refused to fight her and accepted punishment from Jaaku King. He later saves her and Cure Black from the villains in the end.
- Futari Wa Pretty Cure Splash Star: The Kiryuu twins, Michiru and Kaoru, were this to Cure Bloom and Cure Egret, for a similar reason like above.
- Yes! Pretty Cure 5 GO!GO!: Anacondy, who really hates Flora, is this to Milky Rose, who resembles Flora.
- Fresh Pretty Cure!: Eas was this to Cure Peach, and she developed a growing grudge against her while making friendship with her at the same time. Their relationship was the basic for her Heel-Face Turn. Because of this, Westar is this to Cure Passion, due to his believe of her loyalty to Labyrinth. Soular is also this to Cure Berry, mostly in later part of the series.
- HeartCatch Pretty Cure!: Dark Precure is this to Cure Moonlight, to her massive hatred towards Moonlight. And Played With in regards to the Desert Apostle Generals, where it is hard to recognize a relationship with them and the heroines. Cobraja fits this to Cure Sunshine, but Sasorina and Kumojacky often zigzag between two heroines, respectively.
- Suite Pretty Cure ♪: Siren was this to Hummy. They were former friends, but Hummy became the singer of Major Land that year, which made her envy and easy to be brainwashed.
- Smile Pretty Cure!: Due to being Foils, Wolfrun is this to Cure Happy and Cure Sunny, Akaoni to Cure Peace, Majorina to Cure March, and Joker to Cure Beauty.
- Doki Doki Pretty Cure: Because of their friendship, Regina is this to Cure Heart. Ira is the arch-enemy to Cure Diamond because of their kind of romantic relationship. Marmo is also an arch-enemy to Cure Rosetta and she's usually the first villain to learn Rosetta's Took a Level in Badass moments.
- Happiness Charge Pretty Cure: Phantom seems to be this to Cure Fortune, who took an important person, her older sister, from her.
- An Asskicking Christmas: The Christmas episode, more often than not, overlaps with the final battle.
- Barrier Warrior: Shiny Luminous, the Splash Star Cures, Cure Mint, Cure Sunshine, Cure Moonlight, Cure Beat, Cure Muse, Cure Rosetta. Also, Mugen Silhouette.
- Beach Episode: Notably, not for fanservice. The girls never wear swimsuits and they don't swim at all.
- There is a rare case where Karen wears a swimsuit at a swimming pool (still in the Beach Episode), but you don't see much skin. She doesn't swim either.
- Beware the Nice Ones: Big time! Several villains have either died and/or suffered an embarassing defeat because of this, and many of the franchise's Awesome Moments can attest to this as well.
- Beware the Quiet Ones: Komachi Akimoto/Cure Mint, Karen Minazuki/Cure Aqua, Inori Yamabuki/Cure Pine, Tsubomi Hanasaki/Cure Blossom, Yuri Tsukikage/Cure Moonlight, Yayoi Kise/Cure Peace, Reika Aoki/Cure Beauty, and Alice Yotsuba/Cure Rosetta also overlap with the above.
- Big Bad: One for every season, but one for both seasons of the first continuity. Most of them want to destroy the world. Sometimes there will be an apparent Big Bad that is replaced by the Man Behind the Man.
- Big Good: Almost every season has a character who supports the heroines and possess great, mystical powers. They are usually, royals or are even divine and they tend to be in trouble, like being Sealed Good in a Can. Their presence is feared by the villains. If there are more than one, the one who is the queen or goddess(-like) is the more important one for the setting.
- Bishounen: Not that many, surprisingly enough, but Cobraja is a notable example, and he knows it. In Happiness Charge Pretty Cure there's Blue and Red.
- Becoming the Mask: If you masquerade as a student at the school your enemies go to like Kiriya or the Kiryuu twins did, or as a friend to someone who's supposed to be your enemy like Setsuna did, you've completed your first step toward a full-blown Heel-Face Turn.
- Black and White Morality: The Cures are good and the villains are all aiming for some sort of apocalypse. But at times, at least one member of the Quirky Miniboss Squad will possess enough redeeming qualities that he or she gets a sympathetic sendoff or get redeemed.
- Bloodless Carnage: Despite the fierce battle scenes, the only time where blood has appeared is in the 20th episode of HeartCatch Pretty Cure!, when Cobraja's face was cut by one of his reflected cards.
- Averted for the first time in the DokiDoki! Precure Movie, where Matthew in Dog form at one point clamps down on Mana in Cure Heart form and gores her shoulder up. It's quite gruesome, even by most children's anime standards.
- Brainwashed and Crazy: Happens very often. Yoshimi Takenouchi-sensei was brainwashed by Pissard in Episode 3, later, several people were brainwashed by the Dotsuko-Zone villains. The whole Palmier Kingdom was brainwashed and enslaved by Nightmare. Later, four of five Precures and Milk were brainwashed by Kawarino for a short time. After Labyrinth had captured Infinity, Moebius brainwashed the people from other parallel worlds including Earth. Professor Sabaaku who has been revealed as Yuri's father was brainwashed by Dune, and the Desert Apostle Generals were actually materialized corrupted Heart Flowers of three humans. Mephisto, the king of Major Land, was brainwashed by Noise. Then, Mephisto created Minor Land and brainwashed Siren and the members of Trio the Minor. Even after his Heel-Face Turn, the remaining villains were still brainwashed by Noise. Waon and Seika were both brainwashed by Noise, too. The Bad End Generals were brainwashed by Joker. Regina is brainwashed by her father King Jikochuu after she underwent her Heel-Face Turn. King Jikochuu himself was corrupted by the Proto-Jikochuu. And the entire Phantom Kingdom is brainwashed by Deep Mirror/Red.
- Butt Monkey: See Slapstick Knows No Gender for specific examples.
- Catchphrase: Every lead Cure and sometimes even every Cure of a team has one or two catchphrases. Also, the villains usually say "I won't forget this!" when they lose.
- Classical Anti-Hero: Shiny Luminous, Cure Blossom, Cure Peace and Cure Princess.
- Color-Coded Secret Identity: The franchise takes this to ridiculous lengths since Yes! Pretty Cure 5 as they not only wear color-coded civilian clothes, most of them have color-coded hair. The only one defies this trope is Ako/Cure Muse of Suite Pretty Cure ♪, who wears pink and purple despite wearing black at first then going gold, and having a purple Fairy Tone through and through.
- Cure Heart is a very odd example. In her civilian form she wears pink clothes and has pink hair, in keeping with her colour scheme as a cure. But, when she transforms, her hair turns blonde.
- Combat Stilettos: Since Fresh.
- Common Crossover: Other than the aforementioned Tokusatsu and Gundam crossovers, Sailor Moon, Puella Magi Madoka Magica (as of 2011) and Saint Seiya Omega (as of 2012 note ) crossovers are also common.
- Conveniently Seated: Most of the lead characters sit in window seats. Though, only one of them sits in the infamous seat, the second seat from the back, along the side with the windows.
- In Futari wa Pretty Cure and its sequel, Nagisa sits in the window seat of the third back row... the class seems to be bigger than other examples. The third main character Hikari sits in the infamous seat in her class.
- In Futari Wa Pretty Cure Splash Star, Saki sits in the infamous seat.
- In Yes! Pretty Cure 5 and its sequel, Nozomi and Rin sit in the second front row, so the camera can catch them and their teacher Kokoda/Coco. Sometimes, they sit near to the window - they sit on benches. However, the windows are too high and nobody can look out of the windows.
- In Fresh Pretty Cure! and HeartCatch Pretty Cure!, the respective lancers Setsuna and Erika sit in the last seat along the windows, while the heroines Love and Tsubomi sit next to their right side.
- In Suite Pretty Cure ♪, Smile Pretty Cure! and Doki Doki Pretty Cure, the respective heroines Hibiki, Miyuki, and Mana sit in the last seat along the windows. Miyuki's lancer Akane sit in the infamous seat.
- Cool Big Sis: Nagisa and Hikari, Saki, Rin, Miki, Tsubomi and Yuri (her case is very odd), Kanade, Akane and Nao.
- Cool Crown: Both the Smile and Princess Cures wear tiaras.
- Cute Bruiser: Most everyone.
- Dancing Theme: Every season has one Ending Theme with dancing; from 2009 onward, CGI dancing themes have become the norm.
- Darker and Edgier: Futari Wa Pretty Cure Splash Star, DokiDoki! Precure and especially Heart Catch Pretty Cure are the darkest series in the franchise, though all of them have their dark moments. None of the series lose any of the humor aspects of them in spite of this, though.
- Dark Magical Girl: Most of the continuities have at least one: Michiru and Kaoru, the Dark Precure 5, Eas aka Setsuna, Dark Precure, Mirage Precures, Siren aka Ellen, the Bad End Precures, Regina, and possibly Queen Mirage, who was once known as ''Cure'' Mirage.
- The Dragon: Every Big Bad has a Dragon, the most competent one of the underlings. Some Dragons are replaced by other Dragons, but these guys are the final Dragons who are the most loyal, often the most evil, most powerful, most dangerous, and most successful underlings.
- Early Installment Weirdness: While the elements of the series have stayed consistent for quite a while since the first season (Power of Friendship being a main theme, as well as hard hitting physical attacks, over the top action scenes and well done character drama), the first few seasons (Particularly the original, Max Heart, and Splash Star especially) got into quite a few dark and relatively down to earth themes compared to later seasons on a whole (With some exceptions). Fight scenes weren't quite as over the top and flashy compared to later seasons as well, preferring more straight forward grit and bone-crunching attacks, and the animation style and coloration feel a bit more gritty and realistic compared to the fanciful colors of later seasons. Hair and eye colors on a whole tended to be more realistic, even when a character transformed. The reasons for this is the result of Moral Guardians, who hounded on the original series for it's rather high level of violence for a show who's demographic was aimed at little girls at the time, as well as Nagisa's midriff baring outfit from the first season (This aspect has been eased up a bit since Yes! Pretty Cure 5).
- The All-Stars movies hit this as well, seeing as they're made around the time they're starting up the new series. Thus, some characters end up acting completely different from how they are in-series.
- The End of the World as We Know It: What Pretty Cure is up against every time.
- Even the Girls Want Her: Nagisa (later, Honoka, too), Karen, Itsuki, Nao, Mana and Makoto.
- Evolving Credits: Very common for the franchise as a whole. This happens whenever a Sixth Ranger appears in the show.
- Excited Title! Two-Part Episode Name!: Almost all of the episode titles are like this, and a good deal of them are Spoiler Titles.
- Expy: Most lead Cures are expies of Cure Black and most blue or white Cures are expies of Cure White. However, this trope is never played straight.
- Festival Episode: With Matsuri as the most common one.
- The Team: Most teams has a four-girl-band, the early teams have even less members. Some members play a double role.
- The Leader: Mostly the pink Cures: Cure Black, Cure Bloom/Bright, Cure Dream, Cure Peach, Cure Blossom (who is also The Chick), Cure Melody, Cure Happy, Cure Heart and Cure Lovely.
- The Lancer: Mostly the blue, white or red Cures: Cure White (also The Smart Guy), Cure Egret/Windy (also the Smart Guy), Cure Rouge, Cure Passion (took this role from Cure Berry, also a Smart Guy), Cure Marine, Cure Rhythm (who is also a Smart Guy), Cure Sunny,Cure Sword, and Cure Princess.
- The Big Guy: Cure Mint, Cure Berry (who was The Lancer before Cure Passion has joined), Cure Sunshine, Cure Beat (also a Smart Guy), Cure March, Cure Ace, and Cure Fortune (also a Smart Guy).
- The Smart Guy: Only those who doesn't have a double role. Mostly the blue Cures: Cure Aqua, Cure Moonlight, Cure Beauty, Cure Diamond.
- The Chick: Mostly the yellow Cures: Shiny Luminous, Cure Lemonade, Cure Pine, Cure Muse, Cure Peace Cure Rosetta, and Cure Honey.
- The Sixth Ranger: See below. The literally sixth member(s) are Milky Rose, Royale Candy, and Regina.
- Fleeting Demographic: Young girls, though fortunately they aren't the only demographic. Not that fleeting though, since the ratings for the series have remained high throughout the franchise.
- Flight: One of the most common villain abilities. The Agents from Labyrinth, and Siren and Trio the Minor are exceptions.
- Cure Bloom/Bright and Cure Egret/Windy are the only Precures with this ability, at least naturally. Several of the others can use this ability, but only if they have a certain upgrade or their fairy helps them.
- The Happiness Charge Pretty Cure have costumes that allow them to fly and they don't need any upgrades to do that.
- Some mascots have this abilty: On the one hand, Moop, Foop, Chiffon, Chypre, Coffret, Potpourri, Cologne, the Fairy Tones, Charle, Raquel, Lance, Dabyi, Ai-chan, Melan Ribbon, and Glasan. On the other hand, Syrup and Pop can fly when they transform into giant birds, while Candy can fly when she is in her human form.
- Frilly Upgrade: Costume upgrades usually appear sometime after mid-season. Movies have their own special upgrades.
- Fusion Dance:
- Good Old Fisticuffs: A lot of action series could learn a thing or two from how these girls dish it out.
- Gratuitous English: 90% of the Cure names, every transformation phrase and most finishing moves. A couple also have Gratuitous French and Gratuitous Italian scattered around.
- Hair Decorations: All over the place. In fact, the only Cure in the franchise to have completely unadorned hair in Pretty Cure form is Cure Black (though Nagisa does wear a cute little heart bead when she plays lacrosse).
- Heel-Face Turn: At least one per continuity: Kiriya in Futari wa Pretty Cure, Michiru and Kaoru in Futari Wa Pretty Cure Splash Star, Bunbee in Yes! Pretty Cure 5, Setsuna, Westar and Souler in Fresh Pretty Cure!, all of the Desert Apostles in HeartCatch Pretty Cure!, Ellen and Trio the Minor in Suite Pretty Cure ♪, Wolfrun, Akaoni, and Majorina in Smile Pretty Cure!, Regina in DokiDoki! Precure and everyone, even the Big Bad, in Happiness Charge Pretty Cure.
- High Heel-Face Turn: In general, since this is a magical girl series, female characters seem quicker to make the switch than male ones. Also, as seen in the Smurfette Principle below, Desparaia was the first Big Bad who is redeemed in the end.
- Henshin Hero: All heroines.
- Heroic Second Wind: Common, but most blatantly after Yes! Pretty Cure 5. From that point onwards, every single movie, no exceptions, has to include flashlight-esque items called the Miracle Lights, used by both the characters and the audience to bring the Eleventh Hour Superpower.
- Heterosexual Life-Partners: Nagisa and Honoka. Saki and Mai. Nozomi and Rin. Komachi and Karen. Love and Setsuna, literally. Tsubomi and Erika. Hibiki and Kanade. Siren and Hummy. Nao and Reika. Mana and Rikka.
- In a Single Bound: One too many Cures have this ability. In fact, there is one famous scene from the original Futari wa Pretty Cure opening (and copied a lot in the Pretty Cure All Stars movies) which involves Black leaping away from an explosion; Max Heart's opening featured a similar scene but with White added in.
- In the Name of the Moon: It's a Magical Girl franchise, after all.
- The Kingdom: The Garden of Light, the Land of Fountains, the Palmier Kingdom, the Sweets Kingdom, Major Land, Märchenland, the Trump Kingdom and the Blue Sky Kingdom. Several more appear in the movies.
- Lady of War: Cure White, Cure Egret/Windy, Cure Aqua, Cure Passion, Cure Moonlight, Cure Rhythm, Cure Beat, Masked Cure Muse, Cure Beauty, Cure Sword, and Cure Ace, and Cure Fortune.
- Late-Arrival Spoiler: Every Sixth Ranger.
- Made of Iron: A side effect of being a Cure.
- Magical Girl
- Magic Skirt: Most of the time, in particular Fresh and Suite.
- Merchandise-Driven: How much varies from season to season, but it's usually obvious that at least one magical trinket per season was designed to be a toy first and an implement of magical ass-kicking second. The Transformation Trinkets are a relatively common example, as are the cheat code items that became a tradition from Fresh onwards.
- Mid-Season Upgrade: The Precures get usually two or more upgrades per season. Some villains get upgrades, too.
- Modesty Shorts: When there isn't a Magic Skirt involved there's this.
- Mohs Scale of Rock and Metal Hardness: Most Magical Girl sountracks are nothing but Levels 1 and 2 with only slight advances into Level 3. Not this Cash Cow Franchise, especially during Yasuharu Takanashi's time from 2009-2012. For example, some songs can easily take the Autobots, Rock Out! tone such as Suite Pretty Cure ♪ 's "Pretty Cure Heartful Beat Rock" (Level 5) all the way to an extremely dark one like HeartCatch Pretty Cure!'s "Change the World into Desert!" (Level 8) and all the levels in between. Check the scale's main article for more examples from this franchise.
- Monster of the Week: Often gigantic, so even when they're blatantly silly, there can be some sweet moves involved in taking them down.
- Those monsters are Zakenna, Uzaina, Kowaina (Hoshina in the sequel), Nakewameke, Nakisakebe, Sorewatase, Hohoemina (though Hohoemina is harmless, as it's a purified, good version of Nakewameke), Desertrian, Negatone, Akanbe, Jikochuu, and Saiark.
- Multiple Demographic Appeal: The franchise is aimed at girls 4-12 and men 16-35. Not just through Moe Moe, but also hot-blooded battles. The mix can be jarring but awesome◊.
- Mythology Gag:
- The lead character will, shortly after her first transformation, jump into the air and go much, much higher than she expected. This gag has been reused across different seasons and continuities for years.
- Fresh Pretty Cure! was the first series to name the basic attacks "Doublenote Precure Kick/Punch". Later series call these less often, but these kicks/punches come back with varied or changed names.
- New Transfer Student: Several Cures start out as this. In chronological order: Hikari, Michiru and Kaoru (even if they're not actually Cures), Urara and Kurumi, Setsuna, Tsubomi, Ellen, Miyuki, Makoto, and Hime.
- Non-Human Sidekick / Mentor Mascot
- Not Allowed to Grow Up: As of 2008, the older Cures have been subjected to this. It's been years since Max Heart's end, but Nagisa, Honoka and Hikari don't look a day older than they were back then. Although it should be noted that this depends only on whether or not you count the All-Stars movies as canon.
- Obviously Evil: Played straight by every villain from this franchise. But subverted with the Desert Apostles and Minor Land.
- Odd Couple: For two-person teams; when the teams widened and there was only one main character instead of two, just about every combination was an Odd Friendship.
- Off Model: Sadly, that happens often. Even when the different series have different character designs, you can see that they have the same Off Model face, courtesy of animation director/key animator Hiroyuki Kawano most of the time. This is very notable in some final episodes, just as in Yes! Pretty Cure 5, Fresh Pretty Cure! and Suite Pretty Cure ♪.note
- One-Winged Angel: Most of the villains.
- Only Child Syndrome: A lot of Precures don't have siblings. These are Honoka, Nozomi, Urara, Karen, Kurumi, Inori, Hibiki, Ellen, Ako, Miyuki, Yayoi, Mana, Rikka, Makoto, Megumi and Hime.
- Justified with Urara and Yayoi due to Missing Mom and Disappeared Dad respectively before their parents could conceive a second child.
- Orcus on His Throne: Almost every Big Bad and Big Bad Wannabe except Gohyan, Noise, Pierrot and King Jikochuu.
- Overly Long Name: The strongest or other powerful Pretty Cure group attacks tend to be ridiculously long, especially with their "Precure/Pretty Cure" as the "pre-word". The longest examples for each series are:
- Pink Means Feminine: In fact, every team has a member in pink, and more often than not she's the leader, similar to Super Sentai with red.
- Plucky Girl: Pick a Cure; any of the many are this to some degree while others like Erika Kurumi/Cure Marine and Megumi Aino/Cure Lovely are more explosively so.
- Pokémon Speak: The Monsters of the Week. Save for the Desertrians.
- The Jikochuus don't do this that often.
- The Nakewamekes also do not do this after earlier episodes, but are reduced into this when they appear in Pretty Cure All Stars.
- The Nakisakebes can't talk at all. They can only grunt.
- There also the two Zakenna butlers from Futari wa Pretty Cure.
- There are a Hoshina, a Negatone and an Akanbe who can talk. All of them have quizmaster/gamemaster powers.
- Post Modernism: One of the most unusual aspects for a mainstream Magical Girl series that isn't a full deconstruction of the genre.
- Power Dyes Your Hair: It's usually downplayed, with a Cure's hair changing shades instead of color. Played straight with Cure Passion, Cure Melody and Cure Heart who get completely different hair colors - Cure Passion (from dark purple to rose), Cure Melody (from orange/brown to pink), and Cure Heart (from pink to blond).
- Power Gives You Wings: Most of the Movie Upgrades and most of them are later adapted to the respective series.
- Power Makes Your Hair Grow: Downplayed in the first and second series, but began to be very blatant in the third; and the trend hasn't stopped since. The two most extreme examples are Cure Sunshine and Cure Muse who have very short hair in civilian form, but very long hair in their Cure forms. Many other examples are similar cases.
- Power Makes Your Voice Deep: Honoka and Nozomi have high-pitched voices, but after their transformations, their voices become noticebly deeper. Justified with Aguri's voice who transforms into her Older Alter Ego, so her voice becomes naturally deeper.
- The Power of Friendship: Unlike most series in the genre, where it's second to The Power of Love, friendship is the most important thing in Pretty Cure. Every episode focuses on the relationships between the girls, and no romantic subplot is ever completely resolved, whether between the Cures themselves or with a third party; Nozomi/Coco is the one exception, and even they are allowed far less PDA than other magical girl leads, only getting to kiss offscreen and in a movie. Most speeches are of the friendship variety, and the Cures' powers literally run on friendship — even the ones who can transform separately are stronger together, and, as seen in the case of Karen, powers can fail completely if they don't open up and act sincerely towards their True Companions.
- It's proven that the Wonder Twin Powers don't work when the girls have a conflict.
- If only one single Cure of the team is not available, the whole team cannot win against the Monster of the Week. If they gathered five members, they cannot win with four. If they gathered four members, they cannot win with three, etc. And you never win when you're alone unless you're Milky Rose or Cure Moonlight or Cure Ace or the lead Cure in episode 1. If you have a duel with a major villain, you'll still win with the Power of Friendship.
- Pummel Duel:
- Purple Is Powerful: Any purple Cure, any Cure who has either Purple Eyes or hair or a purple Transformation Trinket counts. So do the villains.
- Rapunzel Hair: Whether in civilian form or not, many Cures have this.
- Recruit Teenagers with Attitude: Pretty formulaic to the Pretty Cure. Fairy retreats from attacked homeland, picks up inexperienced teens to become Precure. HeartCatch Pretty Cure! does look like this at first, but later reveals it to be an aversion, with Heroic Lineage in play.
- Happiness Charge Pretty Cure twists the formula a little bit, as there is no fairy world. Instead, a Pretty Cure flees her homeland when the monsters attack. When she has trouble fighting back, the Big Good lets her pick a partner. (It's later explained that the Big Good actually spreads Transformation Trinkets throughout the world.)
- Red-Headed Heroine: Also one per continuity: Nagisa/Cure Black, Saki/Cure Bloom and Michiru, Rin/Cure Rouge, Inori/Cure Pine, Tsubomi/Cure Blossom, Hibiki/Cure Melody and Ako/Cure Muse, Akane/Cure Sunny, Alice/Cure Rosetta, and Cure Ace. Of course, the level of redness depends on the viewer.
- Red Herring: Since Fresh, there is usually at least one character initially hinted to be the Sixth Ranger, but turns out to be this trope. At the moment Smile and Happiness Chargeare he only post-Fresh exceptions. Smile lacks a Sixth Ranger character, while Happiness Charge didn't even try to hide it's Sixth Rangers.
- In Fresh Pretty Cure!, it was thought that the Cures' dancing mentor, Miyuki Chinnen, would become Cure Passion. It turned out to be Eas/Setsuna Higashi.
- In HeartCatch Pretty Cure!... this trope is instead parodied. Chypre and Coffret went around asking Tsubomi's classmates if they could be the third Precure, even asking a boy, Kenji Ban, to be one (and he daydreamed himself becoming 'Cure Fire'). Turns out it's Itsuki Myoudouin.
- In Suite Pretty Cure ♪, both Waon Nishijima and Seika Higashiyama, Hibiki and Kanade's friends in their respective specialties, were speculated to be the next Pretty Cures. The next Cures were actually Siren/Ellen Kurokawa (as Cure Beat) and Ako Shirabe (as Cure Muse).
- In DokiDoki! Precure, Dark Magical Girl Regina, Princess Marie-Ange and Ai-chan were speculated to be Cure Ace. In fact, Cure Ace was someone completely new... but it later turned out Ace and the aforementioned candidates were all the same person.
- Ridiculously Cute Critter: The various mascots. Most play a much bigger role in the series with Wonder Twin Powers (namely the first three, Heartcatch and Suite.
- Rose-Haired Sweetie: A popular choice for the protagonists: Nozomi/Cure Dream, Tsubomi/Cure Blossom, Cure Melody (Hibiki being a Red-Headed Heroine), Miyuki/Cure Happy, Mana (but not Cure Heart, interestingly), and Megumi.
- Save Both Worlds: Most plots involve saving the mascots' homeworld as well as Earth, although there are exceptions.
- Second Year Protagonist: Every main character in the franchise is in their second year of middle school.
- Secret Identity: It's interesting to note that while the Pretty Cure hide their dual lives from their non-Cure friends and family, the villains usually learn their real identities right away.
- Sixth Ranger: Every continuity has at least one late arrival: Shiny Luminous, the Kiryuu sisters, Milky Rose, Cure Passion, Cures Sunshine and Moonlight, Cures Beat and Muse, Cure Ace, and Cures Honey and Fortune. Jonathan Klondike can be considered a non-Cure male example.
- Every new Cure has either a different transformation (+ Trinket) or (semi-)completely different powers or both. Cure Passion, Cure Sunshine, Cure Beat Cure Muse, and Cure Honey have different powers than their teammates, Cure Moonlight has a shorter transformation (though, it's still basically the same) because she has a different Transformation Trinket, and Shiny Luminous, Milky Rose and Cure Ace fit both. Cure Fortune is interesting because she starts out as a Cure like the others, but gets her new Trinket when she actually joins the others.
- Eleventh Hour Ranger: Royale Candy. In Fresh Pretty Cure!, Westar and Souler may also count, despite not being Cures...and male. In DokiDoki! Precure, Regina eventually become one after a lot of trips through the Heel-Face Revolving Door.
- Slapstick Knows No Gender: Much of the franchise's comedy is this. Erika Kurumi, Kanade Minamino and Miyuki Hoshizora are the three most infamous examples, but Love Momozono and Nozomi Yumehara have their fair share of slapstick too.
- Slice of Life: There are episodes that focus almost solely on the daily lives of the heroines where the enemy makes the obligatory appearance and subsequent defeat in under a few minutes.
- Smurfette Principle: Despite being a Magical Girl franchise, there are not many female villains.
- Futari wa Pretty Cure: Poisonny is the only female of the Dark Five. Later, Regine is the only female of the Seeds of Darkness.
- Futari wa Pretty Cure Max Heart: Viblis of the Four Guardians.
- Futari Wa Pretty Cure Splash Star: Not counting the Kiryuu sisters, Miss Shitataare is the only female of Dark Fall.
- Yes! Pretty Cure 5: Arachnea is Bunbee's only female employee. Later, Hadenya is the only female member of the 2nd division.
- Yes! Pretty Cure 5 Go Go: Shibiretta is the only female employee of Eternal, besides the secretary Anacondy.
- Fresh Pretty Cure!: Eas of the three Labyrinth agents. She is later replaced by Northa.
- HeartCatch Pretty Cure!: Sasorina of the three Desert Apostle Generals. And then, there is Dark Precure.
- Suite Pretty Cure ♪: Siren is the only female from Minor Land.
- Smile Pretty Cure!: Majorina of the Bad End Generals. The Bad End Precures appear for just one battle and they can arguably count as real members.
- DokiDoki! Precure: Marmo of the Selfish Trio. Regina shows up later, but eventually two new male villains are introduced.
- Happiness Charge Pretty Cure: Hoshiwa is the only female Phantom General.
- Special mention goes to Desparaia, the only female of nine Big Bads in ten seasons. However, Happiness Charge Pretty Cure introduces a new female Big Bad, Queen Mirage, but it turns out there's a Man Behind the Man.
- This also happens to the mascots from time to time. Milk is the only female of five mascots (Mailpo being counted), however, she is at least a main character. Chypre is the only female mascot who is introduced in Heartcatch, considering that Potpourri's gender is unknown. And Hummy as well as the Crescendo Tone are the only female mascots in Suite while Siren was never a good mascot. Mipple was also the only female for a long time before Lulun was introduced.
- Special Edition Title: Starting with Yes! Pretty Cure 5 GO!GO!, whenever a movie is close to being premiered the title sequence of the currently airing season is replaced by scenes from the movie itself (while the standard opening theme plays). This continues for a few weeks after the movie premiers.
- Spiritual Successor: The franchise on the whole appears to be this to Sailor Moon and Ojamajo Doremi. It may also be one to Dragon Ball.
- Spoiler Opening: Sometimes, even some events of the Grand Finale are spoiled. Usually, the appearance of the Sixth Ranger is not shown in the credits, with six exceptions: Shiny Luminous, Milky Rose, Cure Moonlight, Cure Muse, and Cure Honey and Cure Fortune. The first four of them are subversions. Both Luminous and Rose were planned as new members before the series had even started and the Japanese viewers knew it beforehand. Cure Moonlight appeared in the first episode, so it was expected that she would eventually join the other Cures (especially after the appearance of Cure Sunshine created a moon and sun theme). Cure Muse was a masked Aloof Ally and the openings don't spoil her real identity. However, Cures Honey and Fortune play it straight; the Title Sequence of their series reveals their civilian identities.
- Notably, DokiDoki! Precure is an aversion of this as well. Regina appears in the first title sequence, but as a silhouette in a split second flash of lightning.
- Strictly Formula: Not just individual episodes, but the series themselves. Some of the formulae below only apply to pre-Fresh seasons and some only to Fresh and after, since that season discarded a lot of franchise traditions in favour of new ones.
- This became particularly jarring from 2009 to 2011, which always had four-girl teams and a cheat code item appear at a late point to give the girls a new attack or set of costumes.
- In all series, seasons, holidays, and school events (culture festival, sports meet, etc.) roughly line up with the real world according to episode airdates. This requires a little chronological fudging, as Pretty Cure series run from February to January but reflect the April to March Japanese school year.
- Notable is that around episodes 20-24 (usually 23) something plot-related always happens, usually the appearance of a Sixth Ranger or the Mid-Season Upgrade.
- Certain plots also may happen once per season, such as two of the Cures having a disagreement and nearly triggering the team's break-up. This one in particular is known as the "Episode 8 Curse" and is most common in the pre-Fresh seasons.
- An episode will feature one member of the team getting a real or imagined opportunity in acting/modeling/music/etc., with implications that they'll leave the area and cease all Magical Girl activities. Never actually happens.
- Most of the villains in Fresh and after will make a Heel-Face Turn by the end of the show by either purification (Desert Apostles, Noise, Pierrot's Three Subordinates), turning traitor (Westar and Souler, Regina), or flat out becoming a Pretty Cure themselves during the turnpoint of the season (Setsuna and Ellen).
- It also seems that, from Fresh onwards, the first villain in the group to appear is the one who does a Heel-Face Turn first. Ellen and Setsuna become Cures, while Sasorina gets purified first out of Heartcatch's villains. Smile seems to be the only exception, as there all three members of the Quirky Miniboss Squad are purified at the same time.
- Doki Doki inverts this so far with Regina, who is the last villain to make an appearance. Also Inverted in that Regina is immediately brainwashed back to the side of evil afterwards... before finally joining as an Eleventh Hour Ranger.
- There will be an episode/arc where the series' Fairy/Non-Human Sidekick get kidnapped and the Pretty Cures have to rescue them.
- There will also be an episode or arc where the newest or youngest fairy runs away; sometimes it's combined with the above.
- The 41st episode is often focused on a yellow character: Urara (plus Komachi), Inori, Fary, Yayoi, and Alice.
- Student Council President: Considering the middle school setting of the Cures, some Cures are presidents themselves, such as Karen and Itsuki. Reika starts out as vice-president, and gets elected into the real deal late in the series. Mana is a main character and a Student Council President to boot.
- Superhero Prevalence Stages:
- The first five seasons are the Early Stage: Each features a single team, with at most six members and no crossovers.
- The first Pretty Cure All Stars movie heralds the Middle Stage: A Bat Family Crossover featuring characters from the six seasons screening up to that point (a total of 14 heroines). A new movie was made every year, incorporating the team from that season (and Sixth Rangers from the previous season who had not been introduced when the last movie was released). By the time of the fifth movie (coinciding with the tenth season, DokiDoki! Precure), there are 32 Precures, and at one point in Doki Doki Precure, one of the villains comments that at this rate it won't be long before there are a hundred.
- Happiness Charge Pretty Cure begins the Late Stage, with Precures operating worldwide.
- Supreme Chef: Honoka, Hikari, Saki, Rin, Kanade, Akane, Nao, Mana.
- Tagalong Kid: Ako and Aguri. Both are in elementary schools. Subverted though, Ako became a Cure before Hibiki and Kanade, and Aguri is The Mentor.
- Terrible Trio: Almost every Quirky Miniboss Squad has a main trio that is normally led by The Dragon, unless one of them is The Dragon himself/herself. The villain trio is usually more active than the leader. Furthermore, there is a Smurfette Principle in every trio (except one).
- Futari wa Pretty Cure has the Seeds of Darkness: Juna, Regine and Belzei Gertrude the leader.
- Futari wa Pretty Cure Max Heart has the Four Guardians with Circulas, Uraganos and Viblis as the main trio who even die together. The leader Baldez rarely shows up.
- Yes! Pretty Cure 5 has Bunbee's three subordinates Girinma, Gamao and Arachnea. Though, they never work as a trio. After they are killed, they are replaced by Bunbee himself, Hadenya and Bloody. Those three are "led" by Kawarino.
- Fresh Pretty Cure! has the three Labyrinth agents Eas, Westar and Soular, but none of them is the leader. Later, Eas is replaced by Northa who takes the leadership.
- HeartCatch Pretty Cure! has the Desert Apostle Generals Sasorina, Kumojacky and Cobraja, with Sabaku as their superior.
- Suite Pretty Cure ♪ has Trio the Minor, led by Siren. She is temporarily replaced by Bassdrum for a few episodes before returning as leader. After Siren's Heel-Face Turn, Bassdrum takes the leadership most of the time, Baritone becomes the leader for two episodes before being replaced by Bassdrum again, and finally Falsetto takes the final leadership.
- Smile Pretty Cure! has the Bad End Generals Wolfrun, Akaoni and Majorina. Their superior is Joker.
- DokiDoki! Precure has the Selfish Trio: Ira, Marmo and Bel. Their new leader Regina steals their spotlight. Later, Leva and Gula are introduced, but they don't work with the trio. At the end of the series, Bel tries to perform a Dragon Ascendant. Emphasis on tries.
- Happiness Charge Pretty Cure has the Phantom Generals: Namakelda, Hoshiwa, and Oresky. In a bit of a twist, they don't have a leader; Phantom prefers to work alone, and Deep Mirror is an adviser to the Big Bad. It's also implied there are other Generals working around the world; one appears during the Hawaii episode.
- Theme Song Performer Cameo: Mayu Kudou, singer of several Pretty Cure themes from Yes! Pretty Cure 5 to Suite Pretty Cure ♪, has cameoed twice. Once in Yes! Pretty Cure 5 with the ending singer Kanako Miyamoto, and again in HeartCatch Pretty Cure! with the opening singer Aya Ikeda. Oddly enough, both animated versions of Mayu look completely different from each other (the different art styles not helping matters).
- There Is No Kill Like Overkill: In almost every season, the Pretty Cures use their new group Finishing Move to purify the Monsters of the Week, despite that those Monsters of the Week are not actually stronger than previous ones. And the old Finishing Moves become So Last Season.
- In Futari wa Pretty Cure, Rainbow Storm is used very often, though Marble Screw is sometimes used, too. In most cases, Marble Screw would be okay, but Rainbow Storm is just an overkill.
- In Futari wa Pretty Cure Max Heart, Marble Screw Max Spark is unneccessary because the monsters are not that strong. We see Extreme Luminario sometimes, but Marble Screw Max is never seen again, despite it's enough for the monsters. And before Marble Screw Max Spark was introduced, Extreme Luminario was an overkill.
- In Futari Wa Pretty Cure Splash Star, we see either Spiral Heart Splash or Spiral Star Splash, but not Twin Stream Splash.
- This is averted in Yes! Pretty Cure 5, Five Explosion is used only once against a Monster of the Week. The other times are against the Quirky Miniboss Squad members.
- In Yes! Pretty Cure 5 GO!GO!, Rainbow Rose Explosion and Metal Blizzard are used a lot.
- In Fresh Pretty Cure!, we see all of the individual finishing moves at the same time, and later Lucky Clover Grande Finale a lot. The latter is justified because the Sorewatase are much stronger than the Nakewameke.
- In HeartCatch Pretty Cure!, Heartcatch Orchestra is a lot for the Desertrians, even for the empowered ones. This attack kills Desert Devils, though.
- In Suite Pretty Cure ♪, there are Suite Session Ensemble and Suite Session Ensemble Crescendo against the black-boned Negatone. The other attacks would be enough, even if they are used together.
- Justified in Smile Pretty Cure!, where the blue nosed Akanbe, Super Akanbe and Hyper Akanbe can only be killed by Rainbow Healing, Rainbow Burst and Royal Rainbow Burst, respectively. These have relatively long sequences.
- In Doki Doki Pretty Cure, we have Lovely Force Arrow against Regina's Jikochuu and Leva and Gula's combined Jikochuus because they have No Sell to the individual attacks, except with Ace Shot. Then we have Lovely Straight Flush against the Blood Ring Jikochuus, despite Ace Shot (and apparently Lovely Force Arrow) being enough. And finally, Royal Lovely Straight Flush is used to purify Regina's Jikouchuu who are even weaker than the previous Jikochuu types.
- Thigh-High Boots: Every series has at least one Cure wearing them, with the exception of the the first two continuities, which instead used leg warmers for a similar effect.
- Title Drop: The Pretty Cures always announce the title of the series after a group transformation (though prior to Yes! Pretty Cure 5 it was just "Futari wa Pretty Cure").
- Splash Star worked the subtitle into an attack name: Spiral Heart Splash Star.
- Trailers Always Spoil: New Cure? New power? If it's not in the title, it's in the next episode preview.
- Transformation Is a Free Action: Justified in-universe, where the transformation takes place inside a barrier or appears as a bright flash of light to observers. Yanagita Rikao, a Japanese university professor, even provided a scientific explanation as to why Cure Black and Cure White could never be attacked while transforming.
- Transformation Trinket: Every single season has one.
- True Companions: All teams wind up as these.
- Verbal Tic: Every mascots usually come with one. The only exception so far is Tarte, who instead has a Kansai Regional Accent.
- Villain Teleportation: They teleport whenever they lose.
- Voluntary Shapeshifting: Some mascots can transform into humans. These are Coco, Natts, Milk, Syrup, Coupe, Siren, Pop, Candy, Dabyi and Charle, Raquel and Lance. Most of them have another identity as humans: Coco/Koji Kokoda, Natts/Natsu, Milk/Kurumi Mimino, Syrup/Shiro Amai, Coupe/"Sora Hanasaki", Siren/Ellen Kurokawa, Candy/Royale Candy, and Dabyi/DB.
- Pop can also transform into anything, but with Morphic Resonance.
- Mepple, Mipple, Pollun, Flappy, Choppy, Charle, Raquel, Lance and Dabyi can transform into Transformation Communes. Lullun can transform into the Miracle Commune, Milk could transform into a device, too (for the attack Five Explosion). Syrup can transform into a giant flying penguin. Chypre, Coffret and Potpourri can transform into flight capes. Melan can transform into a dragon.
- Many villains have this abiliy, most notable are the Yes! Pretty Cure 5 and GoGo! villains.
- Wonder Twin Powers: The first three seasons and Suite; also Heartcatch to a lesser extent.
- You Gotta Have Blue Hair: Since Splash Star.