No Sell
Still more effective than shooting him.

"I don't know if I've mentioned this, but I am the morning star, the fallen one, the first and most damned child of creation. Magic is the power of creation, children. It cannot harm me."

For whatever reason, some characters can ignore another character's powers. They might be immune to every kind of magic, or their abilities are 'too powerful' to be resisted but whatever the case, other characters' powers don't work on them and their own powers are not impeded in the least. If heroes attempt to use The Worf Barrage, they'll step out of the Smoke Shield and casually dust themselves off. When the Barrier Warrior tries to block their attacks with a Beehive Barrier, they'll break it into hexagons and knock them out. It can also take the form of a wrestler using their ultimate move and eliciting little more than a raised eyebrow from their opponent.

They aren't canceling their opponent's powers, and they often aren't explicitly stated to be immune or resistant beforehand. They're just that good. It's almost as if it were a make believe children's game where one of the kids refuses to "play by the rules" and insists they're invincible and immune to their playmate's imaginary powers. That's impossible... Right?

Depending on execution, this can be a terrifying reminder of exactly why they're called the BIG Bad, or a very groanworthy way of adding Fake Difficulty for a hero. If a villain has benefited from No Sell for the first four acts, by the time the hero masters his powers/confidence in the fifth, it's likely that he'll be the one using No Sell along with a Super Mode or Heroic Resolve.

The trope's name is a term used in Professional Wrestling circles. In all types of acting, "selling" means an actor reacts as if he had been hit hard when the attack didn't make contact or was harmlessly light. Professional wrestling refers to it as a "no-sell" when the wrestler that was struck doesn't react to the hit (i.e. he just stands there, as if his opponent were punching a brick wall). Originally, this was usually a case of the wrestler taking the hit just being a dick, and was highly frowned upon because it was seen as undermining Kayfabe. But it also came to be used as a way to demonstrate that a wrestler is just that tough. Some wrestlers use no-selling as their main schtick.

Immunities to specific attacks and/or Standard Status Effects are almost always present in Tabletop Games and are the main purpose of Damage Typing. As a game model grows, it's more and more likely to get into Lensman Arms Race of effects, immunities and immunity-breaching effects. See also The Law of Diminishing Defensive Effort.

Compare Kung-Fu Proof Mook, which is when mooks do this, Punch! Punch! Punch! Uh Oh..., where the attacker uses hand-to-hand attacks instead of special powers, and Shooting Superman, for when this crosses over with Idiot Ball. Usually, this is accompanied by a Finger Wag. Also see Contractual Boss Immunity and Useless Useful Spell for related video game mechanics. See Disability Immunity for cases when the attack happens to be not applicable to the victim rather than counteracted, and Feel No Pain where the no sell is the result of the attack not being felt by the target. See also Cross-Melting Aura for a way especially evil creatures No Sell their Weaksauce Weakness to holy items. A favorite of the Implacable Man and The Juggernaut.

Immune to Flinching is a related trope primarily seen in video games, where where the character actually is getting injured by the attack, but you wouldn't know that by looking at it because the attacks don't disrupt their movements at all.

An Anti-Magic character can do this to magical attacks, depending on the setting.

The inversion is No Saving Throw.


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    Anime and Manga 
  • Dragon Ball
    • In the very first chapter/episode Bulma shoots Goku in the face and accomplishes little more than annoying him.
    • Taopaipai cannot be harmed by the Kamehameha no matter how powerful it is. It just glances around his body like water. His clothes can't say the same. But after some training with Karin-sama, Goku replies in kind by catching and No Selling Taopaipai's Dodonpa with nothing but slightly-scorched hands.
    • King Piccolo did one better. He not only took a full Kamehameha, his clothes weren't even damaged.
    • During the Red Ribbon Saga, General White, a big, husky man, gives Goku a punch directly to the gut. Goku remarks that it felt like a fly landing on him, and returns the blow with an uppercut that sends White bouncing off the ceiling.
    • Tien does this to Yamcha's first Kamehameha when they fought for the first time. In the next tournament, he No Sells Taopaipai's cybernetically-enhanced Dodonpa.
    • When Goku was fighting his dead grandpa he took a flying kick to the chest and didn't even flinch.
    • Goku casually blocked Krillin's Kamehameha with his hand during the 22nd Tournament, although Krillin knew the Kamehameha was useless against Goku and did it as a distraction.
    • Mr. Popo once ate a Kamehameha Wave fired by Goku in their first meeting. Literally, he swallows it to no effect.
    • During the 23rd Tournament, Goku tanks a blast from Piccolo that nukes the island they were fighting on. Other than some burn marks, Goku was left unharmed.
    • Numerous fights in Dragonball Z featured this trope, usually at early stages in each fight to establish the strength of the latest foe.
      • The fight against Vegeta and Nappa has every energy attack used against them being a No Sell until Goku shows up. When Cell achieved perfect status, he didn't even notice Krillin attacking him. Even when Krillin used the same Destructo Disc attack which has previously cut enemies who were vastly more powerful than Krillin (like when he cut off second-form Freeza's tail), it simply shatters when it hits Cell's neck.
      • Piccolo's energy attack against Raditz did absolutely nothing.
      • Raditz also cancelled out Goku's Kamehameha.
      • In Movie 8, the titular villain Broly takes a Kamehameha Wave point-blank. The look of horror on Goku's face when Broly taunts him for it is priceless. In fact more often than not he dodges the first attack, then while going on the offensive, No Sells the second just to show that it wouldn't have worked anyway.
      • Freeza's big brother Cooler performs a variation by flying into a Kamehameha Wave like a fish swimming, and upon reaching Goku, popping out to punch him in the face.
      • Any time a barrage of Ki Attacks leaves a cloud of dust/smoke obscuring the target, you can rest assured that they'll emerge completely unscathed once a convenient gust of wind blows the cloud away. At most, you'll see some Clothing Damage.
      • Goku himself does a variation of it to Freeza after achieving Super Saiyan form: Freeza is getting frustrated at how Goku effortlessly dodges all of his Ki Attacks, until Goku deliberately lets one hit him right on the kisser. Goku's head snaps back as if he took real damage, but then he raises his head and reveals the attack didn't even leave a scratch. You should also keep in mind that these were the same attacks that were putting holes in everyone else that were on the receiving end of them.
      • Goku took a direct punch to the face by Fat Buu after he went Super Saiyan 3. Goku only smiled. Up until that point, no one was able to withstand even one of Buu's hits.
      • Like his father above, Gohan got decked across the face after Cell revealed his full power. It did absolutely nothing.
      • Beerus practically does this to everyone in Dragon Ball Z: Battle of Gods, with Dragon Ball Super Retconing Vegeta's beatdown of Beerus to show that even that had no real effect (the original did have Vegeta knock Beerus around, even if he wasn't fazed much.)
      • Android 17 no sells Piccolo's hellzone grenade. The amount of buildup given to the setup for the attack, the size of the blast, and the look of concern on 18's face (for the first time ever) shows how powerful he is.
      • Dragon Ball Super: Future Zamasu loves doing this, not because he's necessarily stronger, but because he's immortal, and cannot be permanently damaged no matter what kind of attack hits him.
      • In in Dragon Ball Z: Resurrection ‘F’, at one point Vegeta goes SSJSS and is fighting a tired Golden Frieza. In a desperate attempt to regain control of the fight, Golden Frieza fires dozens of energy beams at Vegeta. Vegeta keeps strolling forward with absolutely no indication of damage or notice whatsoever. It's even better when one remembers that Frieza took the same kinds of blows from him back on Namek.
  • Literally the entire premise of Overlord. The main character, Momonga, along with his dozen or so subordinates is infinitely times more powerful than even the God-tier level magic of New World, bar other high-level players who also crossed over. One notable instance is his fight with Clementine, a sadist who relished in torturing and No Selling enemies herself, yet compared to Momonga is so weak that he purposefully spends their entire fight severely handicapping his powers. Once he decides he's done playing around with her, he considers her so worthless that, rather than using magic to kill her, simply gives her a giant bearhug until he crushes her to death.
  • In Kinnikuman, when Screwkid stabbed his 'you've failed me' boss Big the Buddo, he was so overpowered he disintegrated due to how ineffective his attack was. That's right, the villain who killed two major superheroes in one blow and gave two others a real run for their money was so weak by comparison that the recoil of hitting the guy killed him. And Budo was holding back. Budo then took finisher attacks from other heroes without flinching at all, even moves that would have defeated major villains from the previous arcs. In fact, it took THREE supreme attacks to finally defeat him.
  • Bleach
    • Ishida had a chance to fight the Espada, Szayel in Hueco Mundo - too bad that Szayel in question just happened to be immune to Quincy powers... in fact, he claimed he could make himself resistant to any powers, provided he got a chance to study them beforehand.
    • Mayuri later does the exact same thing to the Espada.
    • The villain of a filler arc had the power to negate all Shinigami powers, even the Head Captain's. Conveniently, Ichigo has Hollow powers he can use instead, making him the only one who can fight back. Nevermind that the Head Captain has amply demonstrated that he doesn't need his powers to beat you down.
    • Aizen does this a lot, even in the face of ever more powerful attacks directed his way by the heroes. For a while, his favorite phrase was "That would have worked on me before I evolved"
    • Post-Dangai Ichigo pulled Aizen's stunt on Aizen himself, brushing off his most powerful attacks like they were nothing and forcing Aizen to evolve two more times to even put a scratch on him. In fact, Ichigo got hit with this hard when Getsuga Tensho became So Last Season.
    • The Arrancar have an ability called Hierro that makes their skin extremely hard, Nnoitra possessing the strongest of all. After Chad uses an attack to critically injure a former Espada's released form, Nnoitra is completely unaffected by the same move. He later goes on to shrug off several hits from Ichigo's bankai.
    • Ulquiorra bitch slaps Benehime's (Urahara's zanpakuto) shikai ability out of the way. The same special ability that just seconds ago negated Yammy's cero. Keep in mind Urahara's abilities are captain level.
    • Charlotte's strength and speed is so great Yumichika is thrown around like a ragdoll during their fight until Charlotte activates his Finishing Move. As soon as Yumichika realizes the killer rosebush has completely isolated him from the rest of the battlefield, he promptly throws off Charlotte, activates his Cover-Blowing Superpower and curb-stomps Charlotte. Not only does he completely ignore the rosebush that's supposed to kill him, but Charlotte's strength and speed is now utterly negated the moment Yumichika stops being Willfully Weak.
    • When Ichigo attempts to attack Yhwach in bankai, his bankai suffers this from Haschwalth who not only one-shots Ichigo's bankai, but even breaks Tensa Zangetsu in half in the process.
    • When Rukia fights As Nodt, she claims she no longer knows fear and therefore cannot be harmed by As Nodt's powers. The reason for this is that she is able to temporarily freeze the molecules in her body at anywhere from -1 degrees to absolute zero. As a result of this, she is technically not alive, and therefore cannot feel emotion. Cue the curb-stomping.
  • One of the examples where the hero frequently benefits is in Mahou Sensei Negima!, whose protagonist regularly shrugs off attacks and abilities far beyond other characters, through dint of good power and good training. Exemplified by Jack Rakan, who at one point takes a massive chain of specialized, unique attacks dead-on, culminating in being run through on a titan-slayer lance and left pinned. He promptly removes the obstruction and stands back up smiling.
    • And then he manages to will himself back into being after being erased from existence. Twice!
    • An earlier incident had Madoka attempting to slap Kotaro after he accidentally walked in on Ako while she was changing. He blocks the slap, so she punches him in the face. His reaction is a completely deadpan "Ow."
    • A humorous interlude in which everyone is confessing their worries and Makie's only problem is that she can't think of any worries turns out to foreshadow her being completely unaffected by "Poyo"'s Lotus-Eater Machine artifact. The funny part about that is the other character who no-sells the same spell: the resident complainer Chisame.
    • Also Asuna's trademarked and absolutely broken innate Magic Cancel. As in, she's immune to anything but beneficial magic, and this is especially notorious when she's walking through a gigantic Great Magic mine and canceling it around her as she goes.
  • In Fist of the North Star, Souther was able to literally laugh off Kenshiro's strongest moves during their first fight and send poor Ken face-down onto the pavement with X-shaped face lacerations directly afterward. Souther was born with situs inversus totalis, a condition that reversed the sides of his body that his internal organs and blood vessels — and thus the pressure points needed to be hit to actualize the Hokuto Shinken style — were on.
  • Lyrical Nanoha:
    • After the end of the second season goes all out, the series puts Raising Heart into its Excelion mode, does a super charge attack to break a barrier and fires everything she has point blank at The Book of Darkness... who just looks at her when the smoke clears with a clear sense of "Didn't I just tell you that that isn't going to work? Twit". Because she's so much stronger (and also not evil) that using harsher insults would be a waste.
    • In The Movie, the attack ended up pushing The Book of Darkness through five skyscraper sized stone pillars and pinning them against a sixth before even firing the blast, and it still did nothing.
    • The Huckebein Family mainly No Sells almost EVERYTHING thrown against them.
  • Ghost, the last Real Funeral Wreath, in Katekyo Hitman Reborn!. Try to use Dying Will Flames on him results in him just absorbing them, and physical attacks aren't any more effective.
  • In YuYu Hakusho's Dark Tournament finals, during the Bui vs. Hiei battle, after Hiei absorbs the power of the Dragon of the Darkness Flame, he No Sells a Meteor Move.
  • One Piece:
    • Happens whenever the ill-defined Elemental Rock-Paper-Scissors system of powers comes into play. The most famous (and satisfying) is the beginning of the fight between Luffy (made of rubber) and Eneru (made of lightning), in which Luffy takes multiple One-Hit Kill moves in a row without a hair on his head being harmed.
    • During the early parts of the East Blue saga, Luffy shrugs off blunt force with the phrase, "That won't work on me, I'm a rubberman." Over time, his enemies tend to 1) realize earlier that blunt force and guns won't work on him and switch tactics accordingly, 2) supply enough blunt force to actually hurt him, albeit less than he should be, (Shadows Asgard, Rokuougan), or 3) use Haki to get past his Devil Fruit power. However, at times, his powers work to protect him, such as when he survives human form Lucci's Shigan aimed at the neck because he is a rubber man.
    • Almost any Logia fruit user worth their salt is able to No Sell almost any attack that isn't Haki enhanced (or isn't of a element that trumps the Logia's element) by turning into their constituent element. A skilled Logia user can even No Sell attacks that are Haki enhanced by simply shapeshifting their body around it, as seen when Aokiji creates a hole in his ice body for Whitebeard's Haki-embued bisento to pass through, leaving the non-Haki wielding observes to briefly think Whitebeard had struck a fatal blow.
    • Brook is able to No Sell Ikaros Much's moisture-sucking squid spears thanks to the fact that he's a living skeleton. There's nothing to drain.
    • Since his upgrade, Brook is able to survive most physical harm (even decapitation) due to his newfound 'soul' powers. Turns out his true form is that of a spirit, and he's merely possessing his old body.
    • Buggy, one of the weakest pirates in the series, can No Sell any sword strike whether it's embedded with Haki or not. Not even Hawk-Eye can cut him. Or rather, no one can hurt him by cutting because his Chop-Chop powers mean he can break up into as many pieces as he wants. Cutting him just splits him into more pieces.
    • Usopp is completely immune to Perona's Negative Hollow since he's already a pessimist.
    • In the "3D2Y" special, two of the villains are able to resist Boa Hancock's "Mero Mero" powers. Sebastian is blind and as such, can't see Hancock's beauty. Timeian is able to ingest extremely bitter herbal medicines to resist Hancock's powers but in the end, she gets defeated and turned to stone all the same.
    • Armament haki is also often use to do this - when Luffy battled Boa Marigold, she was able to effotlessly No Sell every Luffy's attack during their battle. At least until he start using Gear Second.
    • And then there is Donquixote Doflamingo. Ewerything short of strongest attacks is unable to even scratch him - after Luffy attacks him in full force with both Haki and Gear Second on, he just tells him, that his attacks feel like he trying to tickle him. It takes Luffy in Gear Fourth throwing him around the town to deal serious harm to him, and even after that he gains upper hand, because Luffy simply run out of stamina before he was able to defeat him. Luckily his allies come to his aid, give him the time he needs to recoup, and he finally shuts Doflamingo up with one solid Gear Fourth hit.
    • In Gear Fourth mode, Luffy is takes one of the Doflamingo's building-slicing attacks directly to the gut... only to bounce it back, without suffering as much as a scratch.
  • A Certain Magical Index
    • Touma's right hand, Imagine Breaker, lets him negate any and all things supernatural. It's not perfect—things with an outside power source, such as the fire elemental Innocentius, can regenerate faster than he can negate them—but the vast majority of the time he can just punch through any problems. Of course, if one were to, say, sever his right arm, he would be relieved of this power. Good thing Touma is the sort of person who can no-sell losing a freaking arm. In the later light novels, severing his arm just unleashes something worse.
    • Terra of the Left's power is to assign numbers to people and objects. Nothing can be harmed by something of a lower number. By doing this to himself, he's practically invulnerable. This also works in reverse, allowing higher-ranked flour to slice through lower-ranked brick walls. The Knight Leader has a similar ability to Terra's, by making the opponent's attack power change to zero.
    • The nature of Accelerator's power means that he can No Sell everything (unless your name is Touma), theoretically up to and including nukes. In one memorable scene, Mikoto is fighting him, and it takes him a minute to even realize that she just used her most powerful attack on him.
      Accelerator: What's wrong? Why'd you stop? ...oh, I get it. That was your killer move, right?
    • Acqua of the Back has the ability to "negate the sin of murder", essentially making him or anybody he chooses invulnerable as long as the ability is active. He's also immune to divine punishment, because he's a completely sinless human.
    • Due to her Required Secondary Powers, Mikoto is completely immune to electrical attacks. You might be able to theoretically overpower her, but a standard-issue taser isn't gonna cut it.
  • Hayate the Combat Butler: Machina is apparently immune to the most powerful Isumi's incantations. No explanation for this yet.
  • Fullmetal Alchemist
    • When Scar tries to pull his signature Your Head Asplode Face Palm of Doom on Father, there's the characteristic red arcs dancing around his target's head and then... "Interesting, an alchemical deconstruction."
    • When Ed and Al decided to try and fight Father with their alchemy, Father simply put his foot down and alchemy stopped working everywhere. Soon afterward however, Mei showed up and her Xingese alkahestry actually did work. A CMOA for both characters, really.
    • When Envy boasted on how it was the one who sparked the Ishval Civil War, thus resulting in Scar's Start of Darkness and the demise of Winry's parents, Ed got so pissed that he calmly walked up to Envy and punched it in the face with his automail arm, which was apparently enhanced by alchemy judging by the emission of red sparks... Envy simply took it and didn't budge an inch, which, in addition to its unusual weight and deep footprints from earlier, clues Ed in on just just how big Envy really is.
  • When Kirby tried using his inhale ability on Meta Knight in an episode of Kirby: Right Back at Ya!, he is completely unaffected for some reason. This is likely to hint that Kirby and Meta Knight are of the same race; the list of things Kirby's race can't inhale is pretty short, but it's likely another of his kind is on that list.
  • In Final Fantasy VII: Advent Children Complete, Cloud attempts to use the Omnislash, his ultimate Limit Break from the game, on Sephiroth. Unlike the original Advent Children, Sephiroth proceeds with evading the first strikes, blocking a couple more, deflecting one strike with enough force to push Cloud back, and finally impales Cloud on the Masamune when Cloud attempts the final cut.
  • In Alice Academy, Mikan's power nullification Alice has this effect, leading to her being even unaffected by Natsume's awesomely aggressive fire powers.
  • From Fairy Tail:
    • Any Dragon Slayer can No Sell an attack of their own element by eating it and giving themselves a power upgrade in the process, such as Natsu with fire, Wendy with air, and Acnologia with magic itself.
    • The legendary evil-destroying magic Fairy Glitter had no effect, when Cana tried to use it on Bluenote. The latter even explains that the difference in their sheer magical power is so great, that no matter what spell she uses, the result will be the same.
    • And then there's Hades, who simply No Sells everything thrown his way.
    • Ultear's Time Arc allows her to No Sell Creation magic Unless it's made of blood.note 
    • Zancrow cannot be harmed by fire until Natsu combines his and Zancrow's flames into a Yin-Yang Bomb. Also, Natsu punches him hard enough to send him flying, then drops a tree on him, with no effect.
    • Gajeel's Iron Dragon Scale armor lets him No Sell all of Natsu's flame attacks when they first fight... apparently.
    • Taken to absurd levels with the Dragons themselves. As everyone found out, anything short of Dragon Slayer magic did nothing to them, even if the person was a Wizard Saint. Even with Dragon Slayer magic, the effects still are far from noticeable unless it's sufficiently powered, and the Black Dragon Acnologia, as mentioned above, takes it Up to Eleven with presumably how since magic itself is his element, even extremely powerful magic won't hurt him.
  • In Soul Eater:
    • Stein No Sells in his first appearance where he negates Black*Star's Ki Attacks and caught Maka and Soul's Witch Hunt.
    • Also Asura No Sells Black*Star's Ki Attacks as well.
    • Anyone with the Black Blood active can shrug off any physical blows. Not so much with wavelength-based attacks.
  • Tekkaman Blade:
  • In Durarara!!, Saika transmits The Virus through cutting people, adding them to its Hive Mind. This doesn't work on Shizuo, because The Virus requires that the victim be afraid of it, and Shizuo is only afraid of himself. It also didn't work on Celty, but she's technically undead, and it might not have been trying to infect her.
  • The entire reason why Evangelions are used to fight Angels. AT Fields are basically No Sell fields to anything without an AT field or weaponry many powers of magnitude greater than nuclear weaponry. This allowed Asuka Langley Soryu to wipe out an entire army by herself, after JUST waking from a coma, in End of Evangelion.
  • Code Geass used a mecha version of this trope with the introduction of the Guren-Seiten in R2:18. Most of Kallen's strategy when she's not attacking is to simply no-sell everything the enemy throws at her. In fact, Suzaku actually breaks one of his swords when she does this.
  • Naruto:
    • Oh, Crap! ensues when the Third Raikage, who became famous for no-selling practically everything, no-sold a Rasenshuriken, a One-Hit Kill attack in the series. The only thing (we ever saw) that damaged him were his own attacks, something that Naruto exploited during his fight with him after learning about it from a Tailed Beast.
    • In a non-physical example, genjutsu gets The Worf Effect thanks to Kabuto's Snake Sage Mode where his snake corneas prevent Sasuke and Itachi from using their Sharingan against him, because Kabuto is essentially blind and cannot make eye contact. Itachi defeats him with Izanami.
    • Killer Bee is completely unaffected by Naruto's Harem Jutsu.
    • Nagato tanks Bee's V2 Lariat without even getting injured. Same V2 Lariat was strong enough to gut Kisame like a fish.
    • The Ten-Tails No Sells a combined Bijudama from Naruto and Bee despite the power of the technique (it can be seen from orbit and the curvature of the globe). And it was only the Ten-Tails first form!
    • Upon gaining mastery of the Ten-Tails, Obito tanks an assortment of attacks: from Hashirama's massive Myojin no Jutsu, to even a Enton: Rasenshuriken from Naruto and Sasuke without any or minimal damage. He even tanks a Senjutsu enhanced Kurama powered giant Rasengan from Sage Tailed Beast Mode Naruto and Tailed Beast Mode Minato without getting damaged.
    • Upon getting the Six Path's upgrade, Naruto can tank and kick away like a soccerball the Gudodama's Madara uses. Same ones that are anti-Ninjutsu.
  • Tengen Toppa Gurren Lagann: Lordgenome's Lazengann has a hidden row of teeth on its abdomen - which, coincidentally, are strong enough to stop and shatter a Giga Drill Break from Simon.
    • Anyone in this show can No Sell anything if they are generating enough Spiral Power. Case in point: Thymilph's Condemn Glaize or whatever it's called. It puts a fair-sized hole in the Gurren and Kamina, but when they combine and are leading up to the series' first Giga Drill Break, it's deflected effortlessly. "It can't break this hand!" It's a good thing the villains never twig that people currently delivering a Badass Boast are impossible to even scratch, or TTGL would have been a very short and uninteresting show.
  • In Last Exile, the Silvana pulls this during its "duel" with the Goliath.
  • InuYasha: Toukijin is revealed to be so powerful it can possess anyone even its own creator, resulting in not even The Protagonist or Ultimate Blacksmith from being able to approach it. They try to warn Sesshoumaru away from the sword saying it's too dangerous to touch, but he picks it up anyway. Sesshoumaru immediately chastises the sword for trying to take control of his will and the evil aura promptly vanishes in response. The Ultimate Blacksmith is extremely disquieted upon seeing that Sesshoumaru's will is so powerful he didn't even have to make an effort to squash the sword's will.
    • Sesshoumaru also completely no-sells Mukotsu's poison gas attacks. His primary defense, in fact, seems to be using his innate power to no-sell or his stoic nature to feign a no-sell (i.e. things like Mt Hakurei's holy shield and Tessaiga's no-youkai aura do hurt him, but he doesn't acknowledge them).
  • During the Final Battle of the ultimate arc in Higurashi No Naku Koro Ni Kai, a Took a Level in Badass Akasaka mows his way through the Yamainu goons, when their leader finally manages to land a good, solid punch straight to his ribcage. Akasaka's sole reaction? "How weak...", followed by a return punch that makes the Yamainu leader pass out even though it technically missed him by an inch.
  • In Pokémon Special, Pryce, having been trapped in the time stream for several years, is completely immune to Dialga's Roar of Time attack.
    • In the anime, Iris's new Dragonite showed how strong it was when it took multiple ice attacks head on without slowing down.
    • Iris' battle against Drayden had his Druddigon no-selling Iris' Dragonite's Ice Beam and Dragon Rush. It had no business doing that!
    • When Charizard came back he had a round with Iris's Dragonite. The guy didn’t sell anything Dragonite threw at him.
    • In a rare case of actually adhering to the type relationships of the Pokémon games the anime/movie is based on, Ash's Pikachu's electric attacks ended up being shaken off by the Quagsire owned by the Girl of the Week in the beginning of Pokémon 3.
    • In the anime, this is especially frequent whenever legendary Pokémon show up, often crossing over with The Worf Effect when fighting powerful friendly Pokémon. Mewtwo is capable of ignoring and redirecting a Hyper Beam back at the Gyarados who fired it at him, and barely notices Charizard's Flamethrower attack, among other feats.
  • A lot of the early events of the Gundam metaverse paints the namesake Mobile Suits as being able to do this.
    • The original Mobile Suit Gundam has the Gundam be this way, taking little to no damage from Zaku machine guns, since the Gundam's Luna Titanium armor is much stronger than the Zaku's normal titanium armor.
    • The Gundams of New Mobile Report Gundam Wing has powerful "Gundanium" armor, able to withstand anything short of a powerful Buster Rifle. Later on, there's the Planet Defensors, devices that can form a nearly impenetrable force field, tanking anything up to and including Wing Zero's Buster Rifle
    • The Phase Shift Armor of Mobile Suit Gundam SEED was meant to be this, as ZAFT did not have MS-sized beam weaponry, once they stole four out of the five Gundams...
    • In SEED, the Akatsuki Gundam has this in the opposite direction of the Phase Shift Armor: it's more or less invulnerable to beam weapons, to the point of reflecting them.
    • A non-Gundam example occurs in Mobile Fighter G Gundam'' with Argo Gulskii, the enormous wrestler from Neo-Russia. This is how Domon meets him. Sai Saici has the same problem in Guyana—a flying kick just results in Argo brushing off the dust and giving him a Death Glare.
    • The Nano-laminate Armor present on all standard-issue mobile suits in Mobile Suit Gundam: Iron-Blooded Orphans no-sells all but the highest caliber projectile weapons, requiring battles to be fought in brutal close-quarters combat with weapons like oversized maces and pincers. It's especially capable at defending against beam weaponry, where it was shown that a massive Wave Motion Gun that was capable of destroying an entire city was nonetheless unable to make so much as a scratch against a grunt mobile suit with Nano-laminate Armor.
  • Gin, Akame, and John from Ginga Densetsu Weed stop Nero and his dogs from picking on Hook, only for Nero's lackeys to attack. However, they seem too tough to throw down, and even one dogs biting on Gin's throat remarks that they're as tough as lead. Even Gin's calm smile told them that he and his friends are too tough for them to beat. But another story.
  • In Sword Art Online, environmental features are invincible, and display a sign saying "Immortal Object" when a player attempts to damage them. Gamemasters can do the same; the AI Yui no sells an attack from an end-game boss this way, while Akihiko, masquerading as Heathcliff, becomes invincible right before his HP hits the yellow zone.
  • Puella Magi Madoka Magica:
    • During their fight in Episode 5, Sayaka charges at Kyouko, only to be blocked by Kyouko, who stands with a bored expression and only one hand on her lance (she is eating with the other), while Sayaka is clearly putting all of her strength into the attack.
    • Homura brings out an entire military's worth of hardware (including a stadium-full of bombs) against Walpurgis Night. Walpurgis Night, after a few seconds pause, resumes cackling madly and causing destruction.
  • JoJo's Bizarre Adventure features a stand with this ability, Gold Experience Requiem, the evolved form of Giorno's Gold Experience, which reverts any hostile action against him (even ones he's not aware of) back to zero. Combined with the fact that anything it hits dies forever, over and over again, and it's little wonder that Giorno was immediately Put on a Bus never to return after Part 5.
  • Phantom of Happiness Charge Pretty Cure easily overwhelms any and all Precure who cross him. In fact, the day he battled Cure Lovely and Cure Fortune, he couldn't help to admit that this battle would be the first time he drew his sword.
  • Mazinkaiser's first episode has the titular robot tanking a Breast Fire from a Baron Ashura-piloted Mazinger Z and a Breast Burn from Great Mazinger. Both attacks are supposed to be powerful enough to liquefy metal.
  • In both American and Japanese cartoons, getting Sonic's feet stuck to the floor by some glue substance seems to be a good way of making him helpless. However, when Dr. Eggman does it to him in the first chapter of the Dash & Spin: Chousoku Sonic manga, Sonic just pulls his feet out and gives chase, mildly annoyed that he now got chunks of concrete stuck on his shoes.
  • In Unlimited Fafnir, None of the attacks the girls use against the White Leviathan have any effect against it due to its Deflector Shields. Fortunately Yuu figures out a way to utilize Iris's attacks to get around them so they can defeat it.
  • The Fleet of Fog, the antagonists of Arpeggio of Blue Steel, are equipped with neigh-invulnerable Deflector Shields that let them No Sell any attack short of a nuclear detonation (and maybe even one of those but we've never seen it attempted). Fortunately for humanity, the Fog are vulnerable to their own weapons and one of them is on our side.
  • As part of his Nigh-Invulnerability, Saitama of One-Punch Man is effectively invincible. He outright ignores most attempts to hurt him—sometimes not even realizing he's being attacked. Most notably, in one instance, he was kicked into space—he crashed into the moon, picked himself up, held his breath, and jumped back to Earth without so much as a nod to reentry burn, escape velocity, and a host of other things that should've stopped him. All of this only serves to depress him, because at that level of sheer, ridiculous power, most of his foes are no challenge to him whatsoever.
  • The Dominator cannot be used on either of the Big Bads in Psycho-Pass, albeit for differing reasons.
    • Shogo Makishima is criminally asymptomatic, so his Psycho-Pass goes down as he performs criminal acts. Therefore, he cannot be identified as a criminal, and the Dominator is prevented from firing.
    • Kirito Kamui cannot be judged by the Sibyl System at all. Due to extensive surgery after a plane crash which involved getting transplants from nearly two hundred people, the resulting clash of biometric data renders Sibyl unable to register him as an individual. The Dominator will not fire on him because as far as the Dominator is concerned, there's nothing there to fire at.
  • Often used in Toriko. However three characters do this particularly often:
    • Midora no sells almost anything, that gets thrown on him, including opponents ability to manipulate time. Joie at first wasn't even be able to put a scratch on him, and after he lowered his defenses enough to cut him in pieces, his regenerative abilities kicked in, allowing him to reattach his cut off limbs, before they fall off. In the end he had to seal him, since he was pretty much unkillable. And even this didn't work.
      • Later in the story Midora manage to take it even further, by copying Joie's Gourmet luck. After that, most attacks stopped working on him simply because he was really lucky. Because of this, in his final showdown with Joie, he simply stood there and reminisced about how much he loved his adoptive mother, while Joie attacked him with everything he got, leaving only a couple of scratches.
    Joie: Those are the devil's gastric juices. Why aren't they digesting you?
    • Knocking master Jirou after taking off his seals, gained ability to stop damage from enemy attacks within his body. That ability allows him to take mountain-leveling attacks without even a scratch. However, he not nullifying damage - he just stops it inside his body. And when someone with his level of skill releases all that damage...things get messy.
    • Main reason, that Neo demon is so hard to kill, is the fact, that he can eat virtually everything, including enemy attacks. So far he managed to eat attack that can stop the Earth, attack, that sends ripples trough Earth, several giant meteorites and even tiny supernova, capable of destroying the planet. One time he got swallowed by Mother Snake and simply drank all her stomach acid before it was able to dissolve him. And even when he not eating the attack, he still can take ridiculous amounts of damage - even attack, that punches him through entire planet several times, only lightly bloodied him up.
  • After Hendrickson from Seven Deadly Sins goes into gray demon mode , attacks of entire army of Holy Knights, wasn't able to put even a scratch on him. Only Sins actually manage to do some damage to him, and even them wasn't strong enough.
  • During a party in Kaguya-sama wa Kokurasetai, the Principal has a highly skilled debater from the French Shuchi'in Academy give Shirogane a Breaking Speech as a Secret Test of Character. He is completely unaffected because he's the only one at the party that doesn't speak French.
  • Axis Powers Hetalia: A young Russia calls down his "ally" General Winter, the Anthropomorphic Personification of the Russian winter, to dissuade Denmark, Sweden, the Teutonic Knights and Mongolia from chasing and attacking him, only for it have absolutely no effect on them, since the aforementioned countries were born in a cold area, and are used to the cold.
  • Super Dimension Fortress Macross: In the post-Time Skip episode "Satan's Dolls", Minmay and Kaifun are kidnapped by Kamujin and Laplamiz. Minmay begins to sing, knowing that music and culture in general has the effect of soothing Zentradi. At first, Kamujin and Laplamiz react in horror and fascination as if the song is having an effect on them, before slamming the table, gloating that they were putting on an act and kissing, declaring they can produce their own culture.

    Card Games 
  • Magic: The Gathering has a few variants:
    • "Indestructible" means a card can't be destroyed by damage or by effects that say "destroy". Other ways of affecting it still matter, though, as does, in the case of creatures, reducing toughness to zero. Creatures like Progenitus and Darksteel Colossus take it a step further; even if they somehow would die, they go into their owner's deck instead.
    • "Protection from X" means that a creature cannot be damaged by anything with property X, enchanted or equipped with anything with property X, blocked by anything with property X, or targeted by anything with property X. This can be a double-edged sword, though. Progenitus comes up again by having protection from everything. Apart from board-wipes and sacrifice-forcing effects, nothing can hurt it.
    • "Regenerate" works similar to indestructible with a few caveats and usually with a cost, although one badass creature automatically regenerates.
    • "Madness" means you can play it, for its madness cost, when you are forced to discard it. And a small number of creatures will automatically go to the battlefield if discarded.
    • Counterspells function as a No Sell to the opponent's attempt to use magic.
      • Uncounterable spells are, in turn, the No Sell to counterspells.
      • Finally there are two cards that instantly end the turn and function as a No Sell to anything and everything that is currently happening.
    • Cards like Fog and Holy Day allow a player to ignore an attack from a whole army.
    • Lich's Mirror and Platinum Angel allow their control to ignore anything would make them lose the game. Angel's Mercy gives similar reprieve, albeit monetarily.
    • In story Nicol Bolas (or, as some call him, Nicol Badass) does this to Teferi in Time Spiral. He allows Teferi's disguised ultimate attack to hit, which should have put him in stasis for eternity. Nicol laughs it off and then rips him into tiny pieces.
    • Ertai did it first.
    • Game objects that are phased out probably take it furthest, they are "treated as if they didn't exist" and ignore everything.
    • True-Name Nemesis No Sells anything a chosen opponent can throw at it short of a board wipe.
    • Creatures, and the very occasional player, with shroud or hexproof are immune to anything that would specifically target them. A player with Witchbane Orb, for example, can't be hit by "target player" or "target opponent", but stuff that says "each opponent" or "each player" will still smack you upside the head. As a pleasant bonus, Witchbane Orb also dispels any Curses you've had inflicted upon you.
    • Some creatures, most notably Tatterkite and Melira's Keepers, can't have either -1/-1 counters (Keepers) or any counters at all (Tatterkite) placed on them. Melira herself makes your entire army immune to -1/-1 counters. All three cards appeared in -1/-1 counter blocks.
  • Yu-Gi-Oh! has its own versions.
    • A pair of trap cards known as Spirit Barrier and Astral Barrier. Spirit Barrier prevents the player from taking damage, as long as they have a monster on the field, but monsters can still take damage. With Astral Barrier the player can take attacks for the monsters instead. Combined, the player can No Sell literally any attack for his monsters.
    • Similarly, Waboku No Sells all attacks for the rest of the turn while Negate Attack both No Sells the current attack and ends the Battle Phase, preventing any more attacks from coming.
    • Vennominga, the Deity of Poisonous Snakes has it's own version. Like the Anime's God Cards, it has protection from all spell, trap and monster effects, and can remove from play another snake from the grave to revive itself if it dies.
    • Some cards like the Xing Zhen Hu Replica or the Nordic Relic Laevateinn prevent other effects to be activated in reaction to them, effectively making them uncounterable once activated. A major offender is Super Polymerization. It performs a Fusion Summon using any monsters on either side of the field, and, as with the above examples, stops your opponent from being able to do anything about it.
    • Most Qliphoth have the effect that, when normal summoned, are unaffected by the effects of monsters with a lower level/rank. Taken Up to Eleven with Apoqliphoth Killer, who has the aforementioned effect and is Level 10, as well as being immune to spell/trap cards.
    • Anomalocaris and the Burgesstoma traps, when summoned as monsters, are unaffected by the effects of other monsters.
  • In Cardfight!! Vanguard, there are units known as "Perfect Guards" who do Exactly What It Says on the Tin: At the cost of a discard of another unit with the same clan as it, using a Perfect Guard to guard an attack will prevent the attack target from being hit at all, no matter how ridiculously powerful the attack is. It is for this reason that Perfect Guards are considered staples in any deck.
    • Cards can also have or be given Resist, which prevents the other player from choosing the resistant card as a target for attacks or abilities.

    Comic Books 
  • Superman:
    • Superman pictured above who set the model for any number of similar Flying Brick characters by being invulnerable to everything under then sun and then some.
    • Originally this was described as "nothing less then a bursting shell" could pierce his skin but Power Creep over the years has upgraded this such that anything less powerful then nuclear weapons doesn't have a prayer and even those can be no more then a mild inconvenience. This has also directly resulted in the birth of Kryptonite and other weaknesses and why Kryptonite Is Everywhere as creators struggle to challenge Superman and indirectly probably why there is an entire range of villains and heroes almost as powerful to provide rivals Superman can't just curb stomp. Special mention goes to magic which is in theory one of Superman's weaknesses just because he doesn't have particular resistance to it. Depending on the Writer though this seems to come in different degrees where he may not be invulnerable but is still super-tough enough to endure several hits from say Captain Marvel's magical lightning bolts.
    • Where this trope gets interesting is with his alter-ego, Clark Kent. Superman is no less invulnerable than usual while living as a civilian, but he needs to pretend to be normal to protect his secret identity. On at least one occasion, he's shown deliberating how he should best sell an incoming attack so as not to let an aggressor know who he is. When The Joker is swinging a massive mallet at his (Clark's) head, Supes spends several panels (a fraction of a second mid-swing, in real-time) trying to decide how best to sell the attack. He has some difficulty since he's never witnessed the aftereffects of such a thing, and eventually realizes that getting hit square in the head like that would kill most people, so he needs to act like the mallet just barely grazed him instead.
    • In Krypton No More, Superman hits super-villain Protector with a giant pipe, but Protector changes his body into diamond and the pipe shatters upon impact.
    • In War World, Pre-Crisis Superman punches The Spectre in the stomach. The Spectre doesn't care. Superman hits him with his full might. The sheer force of the blow makes the nearby cliffs tremble and demolishes the ground beneath his feet. The Spectre doesn't even flinch.
      Superman: I dislike doing this, Spectre — We're supposed to be on the same side — but you've left me no — Huh? You didn't even flinch!
      The Spectre: Why should I — when I felt nothing? To me, your angriest blows are no more than the whisper of snowflakes!
    • In The Death of Superman, Doomsday is practically wiping the floor with the Justice League with one arm bound behind his back. So they all decide to hit him with everything that they've got. After nearly exhausting their energy, they decide to quit thinking there's no way Doomsday could still be standing. But then the smoke clears, revealing that all they did was release his arm.
  • Supergirl:
    • Kara Zor-El was born in the early Silver Age, which means she was invulnerable to anything weaker than a nuke since the beginning.
    • In Action Comics #286 Lex Luthor shot at her with a machine gun even though he should know better than anybody how tough Kryptonians are. Naturally, she stood still while the bullets bounced off.
    • In Many Happy Returns, super-villain rebel shoots a beam weapon at Kara. Kara stands her ground as several laser rays "hit" her and asks if they were supposed to hurt because she is feeling nothing.
    • Red Daughter of Krypton: Two Red Lanterns test a machine launches missiles tipped with a touch of neutron star core matter... on Kara. It was her idea. One missile struck her. And it did nothing. But getting her angrier.
    • In The Supergirl from Krypton Wonder Woman's bracelets deflect Supergirl's heat vision and later Darkseid's Omega Beams.
  • In the Legion of Super-Heroes comics, Nemesis Kid's ability to adapt to his enemy's powers is frequently applied this way. And in the LSV War, Blok was suddenly revealed to be immune to telepathic abilities after the villain Esper Lass tried to control his mind: "I am BLOK, Esper Lass... and your power has no claim on me!" Umm, since when?
  • Mutant siblings (or other close relatives) in the Marvel Universe are sometimes unaffected by each other's abilities. Sometimes even when that would make no physical sense...
  • Trauma's fear based shapeshifting powers failed when he tried to use them against Norman Osborn and The Hood because the source of the Hood's power, the Dread Demon Dormammu, has a ceasefire agreement with the source of Trauma's power, his own father the dream demon Nightmare. Trauma once tried to use his powers against the Incredible Hulk, transforming into the Abomination, into the Juggernaut, into Brian Banner, and even Bruce Banner, none of them even giving the Hulk pause. When questioned as to why he was immune, Hulk put it simply; he has no fear.
  • Whenever Bruce Banner Hulks out, standard military procedure is to order armored columns, and air and artillery strikes against him, with predictable results.
  • The Mighty Thor completely No Sells Titania when she tried to attack him in the first Secret Wars storyline. Titania was drunk on her new-found power and thought nothing could stop her, so she just charged right in. Against Thor. Edging into Too Dumb to Live, although Thor didn't kill her.
    Titania: Me! Titania! The woman who killed Thor! (Punches Thor)
    Thor: Mayhap, woman. (Hits Titania so hard she is knocked out of sight over the horizon) When icicles doth grace Surter's firey realm.
  • The Quiz, a member of the Brotherhood of Dada (opponents of the Doom Patrol) has "every superpower you haven't thought of yet", which means just that - she can give herself any power, but her opponent can No Sell it just by thinking of it... unfortunately, while he does that, she'll just think up a few other powers to continue with. Also, she can easily No Sell her opponents by coming up with a unique power that counters theirs; she defeated the Negative Man with "power to conjure spirit-proof jars" and trapping the negative spirit inside.
  • The second issue of US-1 featured an ordinary trucker who was tough enough to completely ignore being hit in the head with a wrench.
  • This is one of Popeye's trademarks. The sailor's ability to take punishment has stymied more foes than his ability to dish it out. In one memorable instance, Popeye gets shot in the stomach at point-blank range, only to spit the bullets out into his hand. As he tells his stupified attacker, "What, didja think I was a softy?"
  • The Forgotten Realms comics had a brief demonstration of magic immunity and circumvention thereof. It ran thusly:
    Nameless Cyricist: Give up! I cannot be harmed by your spells.
    Elminster: Perhaps so. But are you equally immune to falling masonry?
    Nameless Cyricist: [Oh, Crap! + Big "NO!"]
  • One recurring method of Easy Evangelism in Chick Tracts is when a follower of a non-Christian religion that worships demons sics them at the pure innocent Christian du-jour, only for God to ward of the attack completely. This usually prompts the Magical Minority to approach the Christian and ask what kind of awesome God he has. It should be noted that, as far as we know, this is supposed to be a realistic portrayal of the real world.
  • Subverted in Rising Stars. A supposedly invincible character who feels no pain is shown to be terribly useless. Just because he was invulnerable didn't mean that he could stay standing when hit; he just wouldn't feel pain. And then he was murdered when someone taped him to a chair and tied a plastic bag over his head while he slept. He wasn't able to tell anything was going on, so he asphyxiated.
    • Played more straight later on: It turns out that whenever a "Special" dies, the remainder get more powerful. So by the time there's only a few dozen left (After a series of murders, then super-human battles, then military strikes), they're all Flying Bricks who can take anything... except for an EMP blast which short-circuits their powers.
  • The tactic itself is discussed in a Tangled Web of Spider-Man story starring Crusher Hogan, the wrestler who Peter Parker beat when he first got his powers. Hogan, a shooter, is unhappy with his opponent no-selling his hits for the crowd and threatens to break his arms if it keeps happening.
  • The classic Spider-Man vs Wolverine comic ends with Spidey fighting Wolverine in an East German graveyard. Spider-Man is legitimately pissed off, and trying to pummel Wolverine, but: "I'm hitting him hard enough to wreck cars... and I can't get him to stop smiling."
  • Used in a 2000 AD Judge Dredd story when the titular judge is fighting an other-dimensional being known as Judge Fear, whose "hat" is to kill by revealing its face which causes the person seeing the face of fear to die of fright. Judge Fear tries it on Judge Dredd.
    Judge Fear: Gaze into the face of fear!
    Judge Dredd: Gaze into the fist of Dredd! [punches Fear in the face]
  • In one of the Intercontinuity Crossovers comics of Judge Dredd / Batman, the ectoplasmic Judge Death is released from his captivity by The Joker, but tries to possess his body as a reward. It doesn't work out; Judge Death gives up when he's not quite sure how to control a mind as deranged as the Joker's. Joker instead convinces him that they should team up, and Death turns him into a fifth Dark Judge to use the Joker's "talents" in a more useful way.
  • In the original quest of ElfQuest, when Cutter first meets the annoying, fairy-like Preserver, Petalwing, he threatens to crush it if it doesn't behave. Petalwing laughs and invites Cutter to try. He does, to no effect. Switching the threat to Petalwing's wings however...
    Petalwing: Hee Hee Heeee! Highthing can't squash Petalwing! Try! Try!
    Narration: Cutter squeezes the tiny creature with all his might!
    Cutter: Umph! Your skin's as tough as thick leather!
    [other preservers begin to attack Cutter]
    Cutter: Stop it, or I'll pull this one's wings off!
    Petalwing: Ooohh — Poor Petalwing! Don't pull! Don't pull!
  • In John Byrne's Batman/Captain America crossover, The Joker hits the Red Skull with a dose of his Joker Venom (which leaves its dead victim with Joker-like grins on their faces), while the Skull fires a dose of his Dust of Death (which leaves its victims' heads reddened and shriveled, resembling red skulls) at the Joker. After brief coughing fits, they realized that their respective poisons are both similar in make-up and long-term exposure to their own trademark weapons has left them immune to each other's poisons. Unfortunately for the Joker, he's not immune to a Tap on the Head from one of Red Skull's goons.
  • Scarecrow also once tried using his fear toxin on Joker. Joker took it without flinching and proceeded to beat up Scarecrow with a chair. Whether this is due to Joker's messed-up biology or messed-up mind is up for debate.
  • When written right, this is what makes the Juggernaut such a fearsome foe - with power of Cyttorak, he becomes the unstoppable force the moment he starts moving. This is why, especially in the early days, everyone made a scramble to remove his helmet and hit him with a psychic blast as everything else didn't work. Among the things he has been hit by without budging an inch have been a tanker truck full of fuel (which naturally exploded on impact), Cannonball flying full tilt at him twice, and Thor throwing his hammer at him.
  • In his first appearance in Preacher, the Saint of Killers No-Sold a pick-up truck being driven into him at high speed (the bodywork just crumpled around him). He was similarly dismissive of dozens of cops and soldiers repeatedly shooting him and attacking him. It really gets turned Up to Eleven in the sixth volume when he shrugs off direct hits from tanks rounds, and shortly afterward he topped even this, by No-Selling a nuclear warhead to the face.
  • In Atomic Robo volume 7, Val Akilinov is completely immune to the deleterious effects of alcohol. Why? She's Russian. At one point, a character who's had less to drink than her concludes she's too inebriated to fly and hands the plane controls over to Val.
  • Black Moon Chronicles: Methraton takes a full-powered attack from Lucifer himself and comes out of it with an expression of mild irritation, like someone threw a rock at Dr. Manhattan.
  • In the Batman storyline "I Am Suicide", the Ventriloquist ends up confronting the Psycho Pirate, who attempts to use the Medusa Mask on him. It doesn't work as the Ventriloquist suddenly slugs him as Scarface takes over, represented by his hand moving. As Scarface tells the Psycho Pirate while dropping him to the ground, the only one controlling the Ventriloquist is him.

     Fan Works 
  • In Vigil, XCOM's first encounter with the geth result in them discovering that their plasma weaponry just harmlessly bounces off the geth's kinetic barriers.note  Laser beams, kinetic barriers, and fusion lances, on the other hand, are much more effective, and later on, XCOM learns that the geth, having fought the Ethereals before and confusing humanity for Ethereals, specifically tailored their defenses to defeat their enemies' primary weapons.
  • The Immortal Game: Applejack is able to do this to most attacks due to her Healing Factor and some armor that Twilight enchants for her. Then the rest of the Mane Cast learn to tap into said Healing Factor via the Psychic Link created by the Elements of Harmony.
    • Titan later does this to the Elements of Harmony and depowers them at the same time by simply saying no.
  • Jewel Of Darkness: Midnight's powers allow her to block most attacks, including Jinx's magic, though she has to concentrate for that to work. (Un)Fortunately, the new armor she gets during the second arc built from Ai's remains actively neutralizes Jinx's magic on its own.
    • The metal composing Razor's body not only blocks energy attacks, but the strength of the metal makes it painful for anyone performing a physical attack.
    • Guerra has a tendency to No Sell attacks due to a combination of his body mass and super strength.
  • My Little Mages: The Nightmare's Return: Nightmare Moon is so insanely powerful that she's able to shrug off the attacks of every mage in Magiville at once.
    • Chrysalis, as an Undead Necromancer, is unaffected by most attacks, not even minding having an arrow shot through her brain. Since Applejack is a Paladin, her attacks are more effective.
    • Iron Will, thanks to sheer strength and muscle mass. Rarity is ultimately only able to beat him by immobilizing him.
  • The Stars Will Aid Their Escape: The Stare doesn't work on Herald at all.
    • A flashback shows that Nyarlathotep was able to shrug off the thermonuclear explosion Celestia used on him last time he showed up.
    • Subverted with the Elements of Harmony, which not only does he admit might actually work on him, when unleashed vaporize him completely. While it doesn't kill him, it still banishes him back from whence he came and allows Celestia and Luna time to seal the way he got to Equestria before.
  • Cyber Commander's Yu-Gi-Oh! Dark Messiah features the card Double Pinaska, a Dashing Hispanic capable of negating one attack per game.
  • The Pony POV Series: During the Duel of Tears in the Dark World timeline, Derpy is able to use her Element of Loyalty to negate the Pony Puppets ability of Traitor Dash's Element of Treachery.
    • A villain example, the Valeyard No Sells Twilight's Memory Spell, because he isn't the Discorded Doctor, but a pure evil regeneration of him. Though Twilight later states that the Memory Spell likely DID affect base Time Lord, allowing the Doctor to return after they kill the Valeyard persona for good.
    • There's one moment in the Shining Armor Arc that solidifies the Blank Wolf's status as an Implacable Man. And that's when Shining shoots a flare at it, and the Wolf eats it.
    • The Changeling General Hercules has Instant Armor on his forelegs that lets him easily block most attacks without flinching, but most attacks that actually make contact don't really phase him at all. Note, this includes blunt force attacks, which most Changelings are more vulnerable. This is most likely due to being the World's Strongest Man among his race. When he goes One-Winged Angel, this basically becomes his fighting style, as his armor becomes so tough that he doesn't even feel a rocket launcher to the chest. It takes the heroes hammering away at him for an entire chapter to finally break through it and beat him.
    • Subverted when the Mane Six use the Elements on Chrysalis. At first, it appears that all it did was cause her to complete and become an Alicorn (as she planned), but it had a different but still devastating effect on her: giving her a heart.
  • Maim de Maim's version of Nui Harime does just this to several clips of assault rifle rounds; the kinds and number that would render a human body a heaping pile of mush. She'd be dead if she didn't have Life Fibers in her DNA. Later on, Satsuki does this to everything that one Evelyn Adams tried when the latter tried to kill her and the former shrugged it all off for the same reasons above.
  • Light and Dark The Adventures of Dark Yagami has so, so many of these, mostly introduced by way of convoluted plot twists. One of the simplest is that Blud is immune to poison because he is the king. One of the more complicated is that a Royal Death Note cannot be used to kill someone in the past unless their name would have been written in it in all possible futures.
  • In the Touhou/Pokémon crossover Monsters In Paradise, Flandre is unable to "kyuu" (translation: explode by concentrating magical energy) Skarmory because of his Sturdy ability, that negates one-hit KOs.
    • In the next chapter, Yukari shrugs off a gang of delinquents' Pokémon without even being aware that she was attacked, taking down a Linoone and a Swalot simultaneously (mistaking their attacks for itches to be scratched), a Ninjask (thought it was a housefly), and two Vigoroths (their attacks feeling more like a cool breeze than anything else). And this was after her border manipulation ability was inaccessible.
    • Subverted in the fighting game Scarlet Weather Rhapsody and Hisoutensoku, the Typhoon weather effect creates this for both fighters with a twist: both fighters still take damage. They just don't flinch.
  • In Fractured, a Mass Effect/Star Wars/Borderlands crossover and its sequel Origins, this happen several times.
  • In Princess Celestia Gets Mugged, Princess Celestia, while disguised as a pegasus named Sunny Skies, is ambushed by muggers who decide to kidnap her once they discover she's nobility. They hit her in the back of the head to knock her out...and she just feels like someone hit her with a pillow. It takes her a few seconds to realize the blow was meant to knock her out and she plays along for her own amusement.
    Before Celestia could respond again, she felt something akin to being struck with a pillow in the back of the head. Oh, right. They're trying to knock me out.
  • In It's a Dangerous Business, Going Out Your Door, Earth Ponies have the ability to Stand Firm, allowing them to tap into the Earth itself to No Sell anything, including a direct tackle from a World Snake, a snake large enough to have a mountain range form on its back.
  • In The Swarm of War, Theq’aras shoots the Blood Master with a full volley from a Meltagun. The guy gets knocked back a few meters… and then thanks the Chaos Terminator for the experience – now the Swarm knows what a point blank Meltagun blast is like.
  • The Godzilla and My Little Pony: Friendship Is Magic crossover The Bridge showcases this trope spectacularly when Anguirus engages Garble's greed-grown gang. Whenever the drakes attempt to use their fire breath on a kaiju who swims through lava on a regular basis, they do about as much harm to Anguirus as they would throwing soot on him. Garble even tries taking a deep breath, focusing his fire into a large, high powered cone that engulfs the kaiju. Result? Anguirus just walks through it unharmed and counterattacks.
  • MLP Next Generation: Know Fear!: Starburst's Fear Lantern ring has an ability called Fear Shine, which causes those exposed to it to experience and be crippled by their worst fears. However, when she tries to use this on Shadow Wing, it has no affect, since he apparently has no fear.
  • In a World of Warcraft story, a Draenei warrior had performed several experiments upon herself (mostly by taking various potions and tattooing runes onto her body) to gain Super Toughness in order to never be unarmored. As a result, when a bandit tries to back stab her, she compares it to being tapped on the shoulder.
  • While fighting Tatsuki in After The Fairy Tale Ends, Ichigo realizes he has to end the fight quickly or someone will notice her attacks aren't even bruising him.
  • In Wizard Runemaster the last 23 Veela use their allure on Harry's party. Harry ignores it and Onyxia considers it "an amusing parlor trick". On the other hand, Kudrii and Jessir are completely enthralled by it; Jessir actually has to be stopped from leaping across the table at the Veela.
  • Early in Reaching for a Dream Naruto accidentally creates a technique that renders him immune to genjutsu by making his chakra too dense for enemy chakra to navigate. This does have the side effect that Naruto is sometimes confused by area genjutsu because he's not sure what everyone is reacting too, not even noticing said illusion.
  • The Equestrian Wind Mage: The Triforce of Power's holy power enables Ganon to shrug off the Elements of Harmony, allowing him to easily defeat the Mane Six and Vaati.
    • At the end of the Boss Battle with Grey Hoof, Applejack manages to recover her Element of Honesty, which protects her from Grey Hoof's death magic, allowing her to plow through and defeat him.
    • There's an earlier example that's played for laughs — when Rainbow Dash is facing Maulgrim in a joust at the Crystal Fair, she bodyslams him full force in the chest... and only succeeds in knocking herself out.
  • Done hilariously by Pinkie Pie in I Against I, Me Against You when she reveals that the Mad King Hayworth's attempt to brainwash her didn't work, and that she'd just been playing along with him the whole time so he wouldn't feel bad.
    • Tex does this to most of the mane 6's attacks during their brief fight. A few chapters later, the Meta does this much more darkly, even to Fluttershy's Stare!
  • During a siege in A World Of Bloody Evolution, a traitor marine attempts to set Yang on fire with a heavy flamer. Considering Yang fights by setting herself on fire, this does absolutely nothing other than amuse her.
  • In The Passing of the Shades of Black, Xander is shown to be completely immune to neuralyzers due to a rare gene.
  • In Sonic X: Dark Chaos, Maledict is basically immune to Super Sonic, Super Shadow, and Super Eric combined. Needless to say, it's a Curb-Stomp Battle when they actually do fight in Episode 64.
  • In Guardian, Lady Ginnem's pilgrimage meets a fatal end in Yojimbo's Cavern when they encounter a skeletal monster that brushes aside every attack she, Lulu, and her Warrior Monk sister can throw at it, including Shiva. The best they can do is ensure Lulu's escape.
  • In The Witch of the Everfree, Nightmare Moon's magical aura is sufficiently powerful to absorb everything Sunset Shimmer throws at her before it even hits her, at least until Sunset realizes what's going on.
  • In Thousand Shinji, a Rubric Marine took a missile to his face during the siege of NERV. It didn't even slow him down.
  • In Pokémon Reset Bloodlines, Red has the Bloodline Victory Sight, which allows him to analyze opposing trainers and Pokémon in miliseconds, allowing him to determine the most likely ways to win any battle. Attempting to use it on Ash utterly fails, due to his unpredictable battle style.
  • Combines with Logical Weakness in The Trials and Tribulations of Trying to Date Twilight Sparkle when Princess Cadence blasts Queen Chrysalis with as much power as she can manage. Cadence is the Princess of Love and as a changeling, Chrysalis feeds on love. Chrysalis even mocks her by asking how is shooting love at her supposed to do anything but make her stronger.
  • To the shock of all who witness it, Ranma Saotome can tank blaster shots with ease in A Horse for the Force. Due to his sheer physical toughness, a blaster pistol is little more than a bee sting to him and a blaster rifle causes a mild burn. And that's without taking his ki shield into account.
    • After undergoing the same toughness training but using repulsors, Darth Maul can basically ignore even lightsabers. They only cause significant injury if held in place for long periods of if he's hit dozens of times in the same spot.
  • In This Bites!, Cross attempts to punch Mr. 3 out of rage after he realizes that it his presence and intervention allowed Mr. 3 to get a second chance from Crocodile, and allowed him to kill countless civilians and Marines in Rainbase. Mr. 3 neutralizes it with hardly a thought, and even lampshades it.
    • Enel's Logia-powered Mantra is completely unaffected by Soundbite's attempts to block him out.
    • Bartolomeo, Miss Goldenweek, Apis, and Lindy are all immune to Boa Hancock's Love Love Beam. Miss Goldenweek due to having basically emotionally castrated herself, Lindy due to having such bizarre sexual preferences, Bartolomeo because he's too dedicated to Luffy, and Apis... because she's too young to feel lust.
  • Pokémon of a sufficiently higher level in Challenger can basically ignore attacks from lower level ones. As a test, Giovanni lets Ash's Charmander attack his Nidoqueen and the latter is at most mildly amused by said attacks.

    Films — Animated 


  • In Aladdin: The Return of Jafar, first thing Jafar does upon coming back to Agrabah is completely own Genie, ignoring everything the blue guy throws at him while singing "You're Only Second Rate".
  • In Hercules, Hades agrees to let Hercules dive into the pool of ghosts at the center of the underworld, so he can retrieve the soul of his deceased girlfriend Megara. Hades casually "forgets" to mention the ghost pool applies Rapid Aging to anyone who enters. Hercules dives in, he becomes noticeably old and wrinkled, his lifespan shortens, the Fates prepare to cut his life thread... And then suddenly the aging is a No Sell on Hercules, as he has become a god because of his heroic actions, and gods are immortal.
    • Earlier Hades laughed off Hercules's attempts to fight him as a mortal cannot harm a god like him.
  • Subtly in The Princess and the Frog: Dr. Facilier's charisma and persuasion is a No Sell on Tiana, while it was effective on every other character he used it on. The fact that Dr. Facilier inadvertently showed her father being happy with what he had at that time probably helped in Tiana's case.

Dreamworks Animation

  • In Kung Fu Panda, Tai Lung and Oogway's nerve strikes are devastating to their targets, completely paralysing them. Po's layer of body fat, however, neutralizes those attacks, which comes in handy during the final fight. Unfortunately, it also neutralizes Mantis's acupuncture.
  • In Kung Fu Panda 2, Tigress mentions that she has spent the last 20 years punching ironwood trees both as a way to work out anger and to toughen up. When she spars with Po, he punches her outstretched palm and hurts himself, and she doesn't even blink.
  • In Kung Fu Panda 3, Po attempts to send Kai back to the Spirit Realm using the Wuxi Finger Hold that he used to defeat Tai Lung, but unfortunately it only works on mortals. However, there's nothing stopping him from sending the two of them to the Spirit Realm by using it on himself.
  • Mr. Peabody & Sherman: Mr. Peabody is an expert at hypnosis, but he fails to hypnotize social worker Mrs. Grunion.
  • How to Train Your Dragon 2: All baby dragons are immune to the Bewilderbeast's hypnotic call (because babies "don't listen to anyone"), which is fortunate for the heroes when all their adult dragons are hypnotized and they need a ride to go save them.


  • Played for laughs in The Book of Life, when Xibalba launches Manolo with enough force that when he hits Luis, they both go flying until they hit Carmelo, who barely flinches.
  • Transformers: The Movie: Unicron no-sells a Detonation Moon. As Spike put it, he isn't even dented by the blast. You know you're in trouble when that kind of thing doesn't work.

    Films — Live-Action 
  • Once per Episode in the Terminator films. For example, in the second film, when the female security guard at the psychiatric clinic attempts a forearm shiver with her gun, all she manages to do is damage the Terminator's glasses. He gives her an annoyed look, grabs her face, and throws her down a hallway.
  • Fright Night (1985): "You have to have faith for that (a crucifix) to work, Mr. Vincent!"
  • For the most part of the first movie, the agents in The Matrix, then Neo during and after the climax, and throughout the series until he fought the Oracle-empowered Smith.
  • Played with in Spaceballs. When Lone Star tries to give the Vulcan neck pinch to one of the Spaceballs, it has no effect. The Spaceball then says "No, no, no, stupid. You've got it much too high. It's down here where the shoulder meets the neck." Lone Star then tries again at that location while asking "Like this?", and the Spaceball says "Yeah!" and passes out. And again when Lone Star's Schwartz repeatedly and ineffectually bounces off Dark Helmet's Schwartz-proof helmet. He has to wait until Dark Helmet raises his faceplate to gloat so he can punch him in the face instead.
  • X-Men Film Series:
    • X2: X-Men United:
      • Professor Xavier, being the world's most powerful telepath, is too powerful for Jason's Mind Manipulation fluid to control him. So Stryker puts a Power Nullifier on Xavier and has Jason telepathically assault him continuously... and even then, it takes the better part of two days for Jason to wear down Xavier.
      • Magneto performs a No Sell of his own, thanks to his telepathy-blocking helmet: while the mind-controlled Xavier is attacking the mutants of the world with his powers, Magneto is completely immune to the psychic attack that has literally every other mutant on Earth writhing on the ground in agony. For good measure, once he's managed to temporarily disable Cerebro and stop the attack, he finds himself face to face with Jason, who makes one final attempt at telepathically attacking him- to no avail; cue horrified stare from Jason, as Magneto smugly taps the side of his helmet by way of explanation.
    • X-Men: First Class:
      • Charles' mind reading doesn't work on Emma Frost when she's crystalline, so Erik uses his powers to weaken her.
      • Shaw's helmet, later Magneto's, enables him to protect himself from Xavier's abilities. In the climax, he enters a psychic-proof chamber in his submarine, and he still wears the helmet. This turns out to be a perfectly sensible precaution.
    • X-Men: Days of Future Past:
      • The Bad Future sentinels' design is sufficiently advanced to be impervious to most mutants' powers and even worse, counter them.
  • Inverted in Serenity, when Mal sells a nerve-cluster blow that doesn't actually affect him in order to fool his opponent.
  • Star Wars:
    • The Empire Strikes Back: Han shoots first when he sees Vader. The Dark Lord just catches the blaster bolts in his hand; depending on who you ask, he either had an invincible glove or was using the Force.
      • In the Radio Drama adaption of this film, Han exclaims (paraphrased) "No way, you can't just block a blaster's fire with your hand!" Right before Vader force-summons his weapon as well. Perhaps this applies to the film as well.
      • There is a Call Back to this in Luke Skywalker and the Shadows of Mindor. Being shot at by an army is a concern for Luke, but being shot at by one man is not.
        "Please don't shoot me, either." He turned the palm upward in a friendly shrug and let the astonished troopers stare at the only effect of the Force-blunted blasterfire: a faint curl of steam that trailed upward from his unmarked palm. "Let's try to end the day with nobody else dying, shall we?"
      • The novel I, Jedi shows that one Force power Jedi have is to absorb energy. Corran uses this ability at one point to no-sell a stun baton (by absorbing the shock and dissipating it in the surrounding environment), and it's implied that Vader may have been using the same ability in The Empire Strikes Back. An even more impressive no-sell happens later, when Corran absorbs the energy of an explosion, redirecting much of it and the debris directly upwards and away from civilians. It completely exhausts him and leaves him without clothing, but he survives (with relatively little injury), and there are very few casualties.
    • Return of the Jedi, Jabba the Hutt: "Your mind powers will not work on me, boy."
    • The Phantom Menace
      Watto: "What you think you are, some kind of Jedi, waving your hand around like that? I'm a Toydarian! Mind tricks don't work on me, only money."
    • In the prequel trilogy, both Count Dooku and Palpatine try to use Force lightning against Yoda, who just absorbs it with his hands. (This appears to be a rare ability; Obi-Wan and Mace Windu have to block it with their lightsabers.) They also try to use telekinesis to throw heavy objects at him, but he easily catches them and tosses them aside (or in Palpatine's case, throws it right back at him).
  • In Superman Returns, one criminal tries to shoot Supes in the eye. The only effect is a little 'doink' sound. And a flattened bullet.
  • Pirates of the Caribbean:
    • Davy Jones does this, even going so far as to disarm Will in At World's End after he stabs Davy with a rapier, by reaching round and bending the point of the rapier so it couldn't be drawn out of his body.
      Jones: Missed!... Did you forget? I'm a heartless wretch!
    • Barbossa does something similar in the first film after Elizabeth stabs him with a kitchen knife.
      Barbossa: I'm curious: after killin' me, what was your next plan?
  • Variation in Raiders of the Lost Ark when Indy is fighting the massive German mechanic at the airfield. The mechanic obviously feels the punches and grunts with each hit, but he doesn't even move despite Indy throwing his fists full-force into his jaw. Then the mechanic delivers a single jab that knocks Indy on his ass.
  • Similar to the comic of the same name, Eric in The Crow is a walking example of this, since he's a dead man come back to life; while it's implied he still feels the pain from being wounded, at least briefly, said wounds eventually heal themselves. Subverted near the film's end when Top Dollar and his gang realize that by taking out the crow itself, they'll be able to finish off Eric, as the crow is Eric's link to our world.
  • The Dragon in The Girl Who Played With Fire can't feel pain, so he tends to do this to any attacks against him.
  • Parodied when The Man In Black attacks an unmoving Fezzick in The Princess Bride.
    Fezzick: I just wanted you to think you were doing well!
  • Marvel Cinematic Universe:
    • Captain America: The First Avenger:
      • During their first meeting, the Red Skull is completely unfazed by Cap's punch to the jaw. And then he punches the Captain's shield so hard that he dents it. No wonder he got a better shield afterwards.
      • Then at a later confrontation, Red Skull pummels the crap out of a restrained Cap who retorts that he can "do this all day".
    • Iron Man 2: After James Rhodes presents his superiors with Tony's "War Machine" armor, Justin Hammer augmented the suit with his own weapons tech, including a bunker-buster missile he called "The Ex-Wife"; in Hammer's words, "It takes everything." During their final battle with Ivan Vanko, Rhodes fired the Ex-Wife at Vanko, only for the missile to bounce off Vanko's armor and sputter once it hit the ground.
      Tony Stark: Hammer tech?
      Rhodey: (dejected) Yeah.
    • The Avengers:
      • In their fight in Stuttgard, Captain America's best blows barely faze Loki.
      • Loki attempts to brainwash Tony Stark by touching his staff to his chest, only for it to harmlessly bounce off the arc reactor keeping Tony alive instead. Tony is, to say the least, supremely unimpressed. It even makes a loud clink when it hits. After a beat Loki tries again. Clink.
        Loki: (confused) This usually works...
        Tony: Well, performance issues... it's not uncommon... one out of five— [Loki just throws him out the window]
    • Guardians of the Galaxy: Ronan emerges unhurt regardless of who attacks him or with how much ferocity.
    • Captain America: Civil War:
      • Black Widow finds out her paralyzing gadget doesn't work on Crossbones.
      • A helicopter opens fire on the Winter Soldier and Black Panther. The bullets have no effect on Black Panther since his suit is laced with vibranium.
      • Hawkeye comes out of his "retirement" to seek Scarlet Witch at the Avengers compound. Vision gets in his way, and none of Hawkeye's attacks manage to even make the vibranium-made being budge. It takes Scarlet Witch's powers to incapacitate Vision.
  • The eponymous main character of Prince of Space, at least in the English translation, is fond of reminding his foes that their guns have no effect on him (though he will still try to dodge).
    Prince of Space: When will you learn? Your weapons are useless against me!
    Crow T. Robot: Though they scare the crap out of me anyway.
  • Kung Fu Hustle: In the midst of showing off just how much of a Crouching Moron, Hidden Badass he is, the Beast ends up getting dropkicked in the face, and then punched and kicked on either side of his head in tandem. Other than his face deforming around the offending extremities, he doesn't even budge.
  • During the Teenage Mutant Ninja Turtles' first fight against Tokka and Rahzar in Secret of the Ooze, Donatello tries to baseball swing his bo into Tokka. It not only fails to do any damage, but the recoil of the blow knocks Donatello senseless.
    Don: All right you overgrown, ugly excuse for a turtle! (WHACK!) Ga-a-a-ah...! Y-you know, maybe that "ugly" crack was a little bit out of line...
  • Cain in He Never Died is getting repeatedly pounded in the face by thugs in his apartment, but each hit, to their confoundment, barely registers more than an annoyed "Don't...!" Later he will be shot point blank in the forehead and remain unfazed, and after killing the mooks responsible, he simply pulls the bullet out of his head with pliers, explaining that if he leaves it in, it will give him migraines.
  • In Hudson Hawk, Anna Baragli pulls a gun on Kaplan's crew; but the agents, particularly Almond Joy, are completely unthreatened, and Almond Joy calmly disables Anna with a knockout dart. Almond Joy and the rest of the crew know that Anna is a nun and wouldn't shoot anyone.
  • Bane in The Dark Knight Rises is fond of doing this. At the start of his first fight with Batman, he doesn't even try to block or dodge his first punches, and just shrugs them off. Batman's attempts to use smoke grenades and hide in the shadows are similarly unsuccessful.
  • Man of Steel:
    • Clark's shirt catches on fire after saving workers from a failing oil rig. The fireproof Clark remains unfazed.
    • Zod barely notices being hit by falling debris. Bullets simply bounce off all the Kryptonians without even making them flinch. However, the A-10's Gatling guns were able to temporarily stun all three caught in their path.
  • In Batman & Robin Poison Ivy uses her pheromone powers to get others to obey. When Mr. Freeze takes the diamond from her and she tries it on him, Freeze points out it doesn't work on a coldhearted individual like himself.
  • White Chicks has two sisters who get passed over for a modeling gig and try to seduce the fashion designer, only for him to sneer at them:
    Designer: You are so barking up the wrong tree.
  • Near the ending of Con Air, Poe walks towards the Big Bad who destroyed his peaceful ride home. A nearby con raises his gun and shoots at the striding Poe, who gets hit in the upper arm. He just keeps walking and kicks the con's ass.
  • In Star Trek Into Darkness, Kirk attempts a No-Holds-Barred Beatdown on John Harrison after Harrison surrenders to him on Qo'noS, but is unable to even bruise him. Later, Spock attempts to subdue him with both a Vulcan nerve pinch and a Mind Meld - this time, he screams in pain but powers through it anyway.
  • In Kick-Ass 2, Hit-Girl's fight with Mother Russia turns into this. Hit-Girl brings out literally every trick in her arsenal and none of it does anything. It takes an adrenaline shot and several dozen glass shards for her to do anything.
  • Rodan shrugs off Godzilla's Atomic Heat Ray; even laughing at him, in Ghidorah, the Three-Headed Monster.
  • In Godzilla (2014), the MUTO's are only mildly annoyed by even the heaviest ordnance the military can bring to bear. Godzilla, on the other hand, simply doesn't even notice when humans are attacking him.
  • Master Pain/Betty's Establishing Character Moment in Kung Pow! Enter the Fist has him being struck repeatedly. Especially in the balls. Multiple times. And he shrugs it off. Then, asks for a towel to wipe himself off. When The Chosen One tries this, it goes horribly wrong.
  • In RoboCop, a perp tries to kick Murphy in the balls while resisting arrest. Since his entire body is covered in metal armor, obviously this doesn't work.
    • When out on his first patrol, an armed robber turns his gun on Murphy who reads the robber his rights while calmly walking over to uprehend him.
  • In RoboCop 2, Murphy calmly walks out of his burning patrol car and calmly guns down the gun store robbers who riddled his car with bullets and two RP Gs'.
    • Later, after Robo-Cain goes on a rampage, he scans the crowd looking for Murphy, while being shot at by the Detroit P.D., and O.C.P. security. Eventually he gives up his search, and only fires back because the hundreds of rounds hitting him are causing a minor annoyance.
  • Back to the Future Part II: In 2015, Marty McFly tries to use the "Hey, what's that?!" move on Griff Tannen, Biff's grandson, who simply intercepts his fist thanks to bionic implants. Marty only escapes by kicking him in the groin.
  • The aliens in Independence Day are able to shrug off all of humanity's weapons. Even nuclear bombs, despite a brief Hope Spot, prove completely ineffective. At least, until they find a way to get through their energy shields.
  • Independence Day: Resurgence takes this even further, with the alien queen taking a point-blank nuclear detonation to the face and walking out unscathed.
  • Similar to the Independence Day example, in The War of the Worlds, the U.S. government authorizes the dropping of the latest atomic bomb model on the Martian warships in a last ditch attempt to stop them. When the smoke clears, the warships are seen surrounded by their protective blisters, floating towards their next target unfazed.
  • In War of the Worlds, when Tom Cruise's family is walking towards safety, they witness a large battle between the U.S. Army and the tripods. The military acknowledges that their weapons have no effect whatsoever, but their efforts are just so that the civilians can get as far away from the tripods as possible.
  • In Suicide Squad, Harley hits Big Bad the Enchantress over the back of the head with her trusty baseball bat. It simply bounces off with no effect... but it does get her attention, with painful results for Harley.
  • In Batman v Superman: Dawn of Justice, Clark no-sells being hit by the Batmobile going at full speed. Later, during Clark and Bruce's Battle in the Rain, Bruce is able to block Clark's blow after Clark has been hit by a Kryptonite gas, leaving Clark shocked. However, as the Kryptonite begins to wear off, Bruce's punches have less and less effect on the Man Of Steel, until a punch just bounches harmlessly off Clark's chin.

  • Valek in Maria Snyder's Ixia and Sitia books is immune to all magic, but has no magical power himself.
  • This was Lord Raith's power in The Dresden Files, in addition to the usual abilities of a White Court vampire; he's basically immune to magic. As it turned out, Harry's mother managed to get through his protection with her Death Curse, and used it to make him unable to feed.
    • Outsiders, the local eldritch abominations, are immune to everything. Harry's mother seems to have known how to beat this one, too- Harry is one of the only people who can hurt them due to something about the circumstances of his birth, which she is implied to have deliberately engineered.
    • A lot of powerful sidhe are partially or completely immune to magic. This can be gotten around, such as the time Harry lit an ogre on fire by lighting a can of Sterno and throwing that at it, or by using a power source that does affect them, as when he channels the fire of the Summer Court to blast the everloving bejeezus out of a powerful Winter fae.
  • In the Twilight novels, Bella is immune to Edward's telepathy, although he can sense everyone else. This is part of her allure for him.
  • The jordain from Halruaa (The Magocracy in Forgotten Realms), are almost totally immune to magic — only the strongest spells can penetrate their resistance. And, of course, they have Magehounds capable of piercing a lot of magic resistance, in case some jordaini goes rogue. One of protagonists of Counselors and Kings is the product of a jordaini birth gone awry: she possesses both magic and resistance to it. Of course, Game Breaker and much Hilarity Ensues.
  • In the Star Wars Expanded Universe, the Yuuzhan Vong are immune to The Force. They can't be sensed, the Jedi Mind Trick is useless, and they can't be touched by telekinesis. However, Force Lightning works just fine, and experienced Force-users can simply attack them indirectly with telekinetically thrown objects. This is because the sentient planet that they lived on forcibly stripped the entire species from the Force. You can use the Force to, say, throw something at them, because you are using the Force on the object but you can't, for example, sense them because there is literally nothing to sense. Though a few Jedi eventually find a way to do so anyway by tapping into a different facet of the Force.
    • And occasionally their being a Force blank actually backfires: if a Jedi can see a disguised Yuuzhan Vong but can't sense him with the Force, the infiltrator may consider his cover blown.
  • Fanny Price of Mansfield Park is the only woman in the world so far whom Handsome Lech Henry Crawford finds immune to his charm (although "she felt his powers"), leading to I Love You Because I Can't Control You (this being Jane Austen, though, Reality Ensues). The parody mash-up Mansfield Park and Mummies expands on this and makes Fanny the only human immune to Mary Crawford's (now a vampire) hypnotic powers.
  • Later books in the Sword of Truth series has people immune to magic turn up. The infamous evil pacifists fit into this category.
  • In The Lord of the Rings:
    • Tom Bombadil is shown to be completely immune to the corrupting powers of the One Ring, as well as its more practical effects like invisibility. This turns out to be a case of Blessed with Suck for Frodo and the other Hobbits; they can't ask Tom to keep the One Ring safe for them, because he's so disinterested in its power that he'd likely forget about it and leave it somewhere.
    • Impressively, Faramir isn't tempted by the Ring's power either, even when he learns Frodo has it and is in a position to easily take it from him. This is in stark contrast to his older brother Boromir, who was always seen as stronger than Faramir but was corrupted by the Ring.
    • Sam is likewise unaffected despite much longer exposure. In his case we actually see the ring try to corrupt him, only to utterly fail when it can't think of anything to tempt him with that he actually wants. All it can offer is power, and power is worth less to him than what's already waiting back home.
  • In "The Double Shadow" by Clark Ashton Smith, this is the primary power of the Eldritch Abomination that Avyctes summons. None of his magic has the slightest effect on it, and none of his usual familiars can even perceive it.
  • For most of the first book of the Xanth series, Bink's quasi-sentient magical talent, being unable to be harmed by magic prevents people from coming to understand its nature by working entirely through Contrived Coincidence, and so was unknown to everyone in the story, including Bink. In the climactic scene however, Bink's talent decides it is necessary that a particular antagonistic character figure it out, and causes the antagonist's magic attack to fail in rather un-subtle example. The character in question was sufficiently powerful and versatile that there was no subtle way left to thwart his magic, so Bink's talent had to create increasingly implausible events to protect him. Since the character in question was also extremely intelligent, he had to be let in on the secret because he'd figure it out anyway. In a later book, Grey Murphy has the ability to nullify magic. This causes a series of would be opponents and other dangers to No Sell against him.
  • The Web Serial Novel The Zombie Knight:
    • Reaper servants like Hector can do this to many attacks. You totally can wound them, they just don't care.
    • Very old servants with high synchronization take this even further, their powerful soul-strengthening making weaker attacks bounce off them or even fizzle uncast.
    • Aberrations can do this too. Any attack that isn't soul-empowered, or empowered enough, is harmlessly deflected by their shadows.
  • In Warbreaker, Nightblood is a sentient sword that acts as an Artifact of Attraction, forcing anyone nearby to attack each other in an attempt to steal him for themselves. However, this power is completely useless on sinless men.
  • In Words of Radiance (book two of The Stormlight Archive), it turns out that Shardplate is immune to the lightning that some types of Voidbringers can summon. The first guy to survive such an attack notes that he should have realized it earlier; after all, Shardplate was designed to be used against Voidbringers.
  • At the climax of Shards of a Broken Crown, Tomas, Pug, Miranda, and Nakor need to get to the enemy stronghold. Standing in their way is the second-largest army in the world. Being the most powerful warrior and the three most powerful magicians in the world, they walk through men and fortifications almost as if they weren't there: arrows bounce off of magical shields, soldiers get pushed out of the way by waves of energy, barred doors are pushed open as if they were unlatched, and so on.
  • In Please Don't Tell My Parents I'm a Supervillain, Lucyfar (who may or may not be the Archangel Lucifer) is only mildly annoyed when she gets cursed twice in quick succession.
    Lucyfar pulled herself up completely straight and plucked the penny free of her dress. A black, burning crown roared into existence above her head, and she announced in a strained but just barely calm voice, "I don't know if I've mentioned this, but I am the morning star, the fallen one, the first and most damned child of creation. Magic is the power of creation, children. It cannot harm me."
    In case she hadn't made her point, she clenched my penny in her fist. Flames leaked between her fingers, and a painful knot twitched in my belly. I heard a girl's voice shriek in the distance. My voice.
  • In the climactic cyborg fight of Heart of Steel, Alistair receives a vicious kick between the legs—to no great effect because everything from the hips down was made of metal.
  • This is the basic nature of the primary form of the phenomenon known as "resilience" in the The Bartimaeus Trilogy books, the ability to resist and survive attacks by spirits. The power varies from being able to withstand minor attacks to being able to shrug off very strong magic. Those with additional abilities can also do things such as negate the ability of spirits to hide themselves from human sight and sense things like magical objects.
  • In the Rivers of London series, Peter eventually becomes all but immune to mind control and mental manipulation—because it's a running joke that every magical creature he encounters tries to glamour him at some point, so he's gotten very good at resisting.
  • In Midnight's Children, Shiva is the only person who can block Saleem from prying into his thoughts.
  • Sookie Stackhouse is a telepath, but she is unable to read the thoughts of vampires. Conversely, vampires can glamour people, but Sookie is immune to their powers. However, Sookie finds out that if she gets a power boost from the blood of a particularly old vampire, she can read their thoughts. She wisely keeps this to herself.
  • In Zero Sight the main requirement for being part of Lambda Squad is having high resistance to mind manipulation from vampires and other mages.
  • The iridium-armored hovertanks fielded by mercenary regiment Hammer's Slammers are invulnerable to all but equally exotic high-tech weaponry. As some of the side-exposition notes, few planets can afford to own or produce such behemoths themselves, while 'renting' them (and their operators) is much more affordable. As a result, wars are commonly fought entirely with mercenary forces on both sides, because failing to produce an effective opposition would be an instant curb stomp.
  • In at least two instances in Harry Potter and the Goblet of Fire, Fleur Delacour is seen trying to use her Veela charm on Cedric Diggory. Both times he's completely unaffected, which, given how unimpressed she is with boys who are, may have been what she was aiming for.
    • Harry also learns in the same book that he's able to resist the Imperius Curse — a possible but difficult and rare feat.
  • In Ancillary Mercy a Presger translator (a human created by the alien species of the Presger so that they can communicate with humans) is shot with a gun constructed by the Presger and her reaction is to vomit up some things she has eaten previously, including a living fish. As the translator states, it would be foolish to construct and give to other species a weapon that can be used against them. Interestingly enough, Presger translators can be killed by rather mundane means otherwise.
  • In The Shepherd's Crown, it turns out Granny Weatherwax's self-proclaimed rival Ms. Earwig is so astoundingly self-absorbed she's completely immune to Elf glamour.

    Live-Action TV 
  • Buffy the Vampire Slayer: Adam is immune to reality-altering magic, like the spell Jonathan cast in "Superstar". Buffy herself is near enough immune to most a normal human can throw at her, so when Tucker Wells smashes a vase over her head what do you think happens?
  • Walker, Texas Ranger: The 1998 episode "Warriors" sees the leader of a supremacist group kidnap a genetic researcher, so he can force her to share her secrets to help him in his ultimate goal ... create an army of genetically superior soldiers that can help him rob banks, murder, rape women and control the drug and black markets. The enforcer of the group is one of their creations, a muscle man whom Walker cannot faze at all, even with his patented roundhouse kick. When the muscle man beats up Trivette and attempts to slam him into a concrete wall, Walker tries to shoot the man ... but he simply absorbs the bullets, thanks to the DNA that allows him to be instantly healed and not be hurt by gunfire. During the final confrontation, the man mountain has Walker beat ... but the researcher shows up, throws flammable liquid in his face and then a torch, which sets him aflame ... and stuns him long enough for Walker to recover and finally dropkick him to his death (out a plate-glass window and into a storage area conveniently full of gasoline barrels).
  • The Wonder Years: In the 1989 episode "Fate," Kevin tries standing up for Winnie's honor when - upon learning that her (temporary) boyfriend, Billy, the school bully - has been bad-mouthing her behind her back. Kevin confronts Billy and tells him to knock it off. Billy does a "says who?" act, after which Kevin slugs him with an uppercut ... that doesn't even faze Billy. Of course, Kevin gets the hell kicked out of him, before Billy calls him pathetic and he and his buddies leave Kevin writhing in pain.
  • Family Matters: In Season 2's "Requiem for an Urkel," the nerd fights school bully Willie Fuffner in a boxing match at the local gym. On Carl's advice, Urkel delivers his patented "Urkel Uppercut" when he sees an opening. It is Urkel's only offense the entire match, delivered with all of his strength and weight ... and Fuffner just stands there and smiles. (Fuffner then pounds Urkel until several other boys in the gym stand up to the bully, forcing him to run.)
  • Peter, Sylar, and Arthur Petrelli of Heroes are all at one point or another able to resist being affected by other people's powers. Justifiable since most of them already have those powers, but still jarring in that it shows just how much of the Super Power Lottery they've all won. The example that stands out the most by far is Sylar versus Eden. Sylar is in captivity, and imprisoned in a cell with a large glass window with a small slot through which items can be passed. Eden enters with a gun, and then uses her Compelling Voice to command him to take the gun and kill himself. Sylar just ignores the order completely, and then telekinetically smashes Eden through the window. She then takes the gun and shoots herself, instead, to keep him from taking her power. Absolutely no attempt is made to explain why her ability failed to affect him, given that it had worked just fine not two episodes ago, although it is possible her wording of the command left Sylar with a loophole.
  • Farscape:
    • In the episode "I Shrink Therefore I Am," a masked bounty hunter reads the thoughts of the crew for information shortly after capturing them. However, when Scorpius is captured and scanned, he merely rolls his eyes and remarks "That won't work on me." In Scarran.
    • Multiple characters are shown to be able to resist the Scarran heat probe. In "Bringing Home the Beacon", Grayza warns Akhna that all the Peacekeepers present are immune and John repeatedly manages to lie (or half-lie, at least) to various Scarran attempts at truth-seeking.
    • Einstein tends to do this when his guests start getting aggressive; not only is he capable of stopping pulse blasts in midair, he very casually waves away the Scarran heat probe when Staleek tries to use it on him.
      Crichton: Staleek, he can wrap time around his little finger. The hoodoo-voodoo is not gonna work!
    • The Scarrans themselves have a tendency to do this when shot with anything smaller than a bazooka.
  • This usually happens in Super Sentai when their Humongous Mecha gets a Mid-Season Upgrade. Cue a shot of the new Mecha walking through a hail of explosions fired by the Monster of the Week, which used to work against the old model. Also happens in reverse during the finale of Power Rangers Turbo, in which the incredibly powerful Goldgoyle casually shrugs off the initial attacks, two finishers and a massive explosion. He's literally indestructible until TJ takes him out from the inside.
  • Angel is able to resist the misogyny-inducing touch of Billy because as a vampire he had already lost the hatred and anger Billy brought out in other men.
  • Doctor Who:
    • The ID cards handed out to the members of UNIT in the episode Aliens of London turn out to be assassination devices perfectly capable of killing humans, but the Doctor isn't a human; he's able to resist the electrical current long enough to take the ID card off his jacket and attach it to the nearest alien.
    • All Torchwood employees are trained to resist psychic influence, making psychic paper useless against them. In fact, showing them the paper tips them off that the person showing it is up to no good.
    • Played with in The Sea Devils, where the warden claims that his guards are immune to The Master's hypnosis, and even shows one guard shrug off an attempt without even batting an eye for the Doctor's benefit. Whether they actually are or not is a entirely different matter, as he's in cahoots with The Master.
    • Rory Freakin' Williams. Trapped in a hotel where everyone finds a room containing their greatest fear, he just keeps finding exits. Also, the Eyedrive. (Think of those ID cards that fried people in Aliens of London; the device that lets you see The Silence is also rigged by them to be able to induce Electric Torture, which can be cranked up to fatal levels. Rory is clearly in agony but endures it because he needs to be able to see the Silence, even though all others were instantly and totally disabled by it. There's a reason he is considered a fifteen on the badass scale of one to ten.)
    • When the Master attempts to hijack the bodies of all the Time Lords in The End of Time, it not only completely fails, but Rassilon proceeds to undo his previous hijack on all the people of Earth with his super techno glove, smirking evilly all the way.
    • Subverted with the Doctor versus the Master's bioelectric blasts from that episode. At first he is able to put on a stoic face and continue his Unflinching Walk. A few seconds later he is definitelyfeeling it and is brought to the ground.
    • The Cybermen in Nightmare in Silver can adapt to whatever could previously harm or kill them.
    • In The Armageddon Factor, the villain uses mind control devices on Pricess Astra and even K9. When one is placed on The Doctor, he is unconcerned and just plucks it off again.
      Shadow: Now, Doctor, you are completely in my power.
      Doctor: Really? Do you mean because of that?
      Shadow: (hisses in rage)
    • In The Christmas Invasion, the Sycorax commander possessed a whip that could disintegrate flesh and clothing, leaving smouldering skeletons out of anyone hit by it. When used on the Doctor, he instead catches it with his hand with no ill effects to himself.
  • This happens quite often on Supernatural, usually to show how powerful a character is. To name but a few:
    • Dean gets into an argument with the angel Castiel that ends with Dean punching him in the face. Cas' head moves a little from the impact, and Dean nearly breaks his hand. And he clearly didn't learn his lesson, as he does the same thing in a later episode with a Cupid, with the exact same result. Even Ruby's Knife has no effect on Cas as Dean found out during their first meeting.
    • In "Hammer of the Gods", Lucifer gets immolated completely by the Hindu goddess Kali, but when the flames dissipitate he's still standing in the same spot looking almost bored. This is after he gets shot with the kill-anything Colt and gets up again.
    • Azazel is shown to be completely immune to holy water and doesn't seem to have any problems with salt either. Lilith is also implied to have the same resistances.
    • A particularly amusing example was Sam's nonchalant immunity to Veritas' truth-inducing powers, and the epic fit she throws when she realizes he can lie to her with impunity.
    • A more heartbreaking example happens when one of the Horseman of the Apocalypse, Famine, is unable to affect Dean with his physical/psychological hunger-inducing powers because Dean has spent time being slowly and systematically broken throughout the entire series that in Famine's words, he's already dead inside.
  • In The 4400, Isabelle is often immune to other characters' powers. Notably Shawn is unable to kill her when he tries in one episode. However, Jordan is immune to her powers, as well as to Graham's, the Messiah kid in The Wrath of Graham. Jordan can also take away their powers.
  • Happens in Stargate SG-1 with the two Goa'uld Ha'taks who reach Earth's orbit. The Pentagon orders the launch of two ICBMs modified for orbital travel and whose nuclear warheads are enhanced with naquadah. The Goa'uld notice the incoming missiles and raise their Deflector Shields. The warheads explode, dealing absolutely no damage to the ships. Anubis pulls several of these by enhancing standard Goa'uld shields with Ancient technology, allowing them to withstand Asgard and Tollan weapons, which could previously One-Hit Kill Ha'taks.
    • Atlantis's shield can do this to virtually any attack as long as there is power remaining.
    • In the Stargate Atlantis finale, the Asgard-designed plasma beam weapons prove entirely useless against a ZPM-enhanced super-Hive, even though they work perfectly well against normal Hives.
    • In fact, almost every major space battle in Stargate fits this trope. Weapons in the series seem to work in a binary blow you up right away/will not work at all fashion, and every major Big Bad will one up the last one by demonstrating how useless the previously unstoppable weapons are. See the Goa'uld vs. Asgard, Asgard vs. Replicators, Asgard vs. Anubis, Anubis vs. Ancient drones, Ori vs. everything, new Asgard beams vs. Ori and so on.
  • Star Trek: The Next Generation:
    • "The Best of Both Worlds, Part II": after one of Trek's first (and most epic) season-finale cliffhangers, the Enterprise-D finally unleashes its modified-deflector superweapon (an improvised Wave Motion Gun that's the most powerful weapon any Federation ship had ever used) against the Borg... to no effect. (Then again, it was Worf at the controls...)
    • The Borg are basically No Sell personified. Any energy weapons used against them work once or twice, and then they adapt and the attack is useless. Plus their assimilation process means they know everything that their drones knew in their former lives, making existing defenses and battle plans obsolete. When they later suffered from Villain Decay, this became an Achilles' Heel; they were so dependent on this technique that they were literally incapable of learning anything any other way, and had no concept of tactics at all when they attacked an assimilation-proof species that could get around their shield adaptations.
    • In the two-part episode "Gambit", a Vulcan weapon called the Resonator amplifies violent emotion to kill a target, but consequently has no power over those who clear their minds of violent thought. The climax of the episode has Picard, Riker, and Worf no-sell the weapon until its user gives up. This was the reason that the Resonator was abandoned by the ancient Vulcans in the first place; when their culture turned to stoic pacifism, it was useless even in the hands of the few remaining Vulcans who'd retained the older, violent ways.
    • While the actual shrugging off part ultimately isn't shown, The Outrageous Okona reveals that the navigational deflectors of the Enterprise-D are quite sufficient to shrug off laser weapons until the enemy energy banks are drained. The Enterprise crew end up being more concerned that the kind of people that would target lasers on them despite almost certainly knowing it would do nothing even if the shields are down would be desperate enough to do other things that might not be quite so easy to just ignore.
  • On an episode of Burn Notice, Team Westin is trying to protect a man wrongfully accused from a bounty hunter while they work to clear his name. When the rival bounty hunter shows up at Fiona's house, Michael buys her and the client time to escape by fighting the man. Unfortunately, he has about six inches and a ton of muscle on Michael, and he just shrugs off Michael's strikes with an annoyed glare. Cue Michael staring up at him with a worried "Ohhh damn."
  • A Special Effect Failure version in Star Trek as Kirk is fighting the Gorn in TOS. Kirk hefts a massively heavy styrofoam boulder and hurls it at the Gorn. His outfit is so bulky that he doesn't even notice he got hit until he heard the noise.
  • In the Series 1 finale of Merlin, Nimueh does this when Merlin shoots a magic bolt at her, absorbing it easily and mocking him. Merlin then plays his own No Sell against a fireball straight to the chest. And then he subverts her No Sell by attacking her with lightning, which she can't handle.
  • The finale of Blackadder Goes Forth: Capt. Blackadder is expected to go over the top at dawn, so he pretends to be crazy by putting some knickerbockers on his head and stuffing two pencils on his nostrils. However, General Melchett doesn't buy it changing the tone of the episode, as Edmund and his men must prepare to battle.
  • Breaking Bad.
    • In the shootout between Hank and The Twins, Hank unloads half a clip from a handgun into one of the Twins who is wearing a Bulletproof Vest, and the guy barely budges. This is notable as when the Twins tested the quality of the vests by shooting a guy who was wearing one, the guy they shot lived but immediately went down and started shouting that his ribs were broken.
    • Subverted in the season 4 finale. Gustavo Fring has just had one of his enemies successfully set off a bomb right in his face. The room is destroyed, but Fring walks out calmly, straightens his tie....then falls over dead, the camera revealing that half his face has been blown off.
  • Once Upon a Time: No one in the series has been able to avoid getting their heart ripped out of their chest when someone wanted to. Until "Queen of Hearts," where Cora tries to pull Emma's heart out and finds that she can't. And when she tries a bit too long, magic literally throws her out of Emma's chest.
  • In Babylon 5, a Vorlon battleship shrugs off the Shadows' unstoppable beam weapon. Later, when Lyta starts abusing her Vorlon-enhanced Psychic Powers, she claims that no one can stop someone who has been Touched by Vorlons. Cue a Dramatic Gun Cock / *Click* Hello by Sheridan, who reminds her that she's not the only one who fits that category.
  • Game of Thrones:
    • In the second season finale, Ros attempts to seduce Varys by reaching between his legs, only to find out that, being a eunuch, he lacks the necessary equipment for it to be effective. The look he gives her can be summed up as "Bitch, please."
    • During the third season, Sam tries to defend Gilly and her baby from one of the dreaded White Walkers. Admittedly, Sam isn't much of a warrior, but his first attempt at actually fighting ends with the White Walker grabbing his sword in mid-swing, thermal-shocking the metal blade so much it reverberates and shatters, and then swatting Sam aside (no small feat considering Sam's girth).
    • While watching Arya practice her swordplay, the Hound scoffs at her delicate, graceful maneuvers, asking her what she's doing. When she proclaims that she was taught by a master swordsman, the Hound provokes her until she attempts to stab him in the chest, and then doesn't even flinch when the thin blade of her smallsword bounces off of his armor.
    • Monster Gregor watches a member of the faith militant swing a spiked cudgel into his breastplate with no reaction, then performs a Neck Lift.
    • Jon is the only person (so far) to resist Melisandre's advances, mainly because he's still in love with Ygritte.
  • In The Twilight Zone (1959) episode "Steel", human boxing has been outlawed and replaced with rumbling robots with human-like features. The manager of a broken-down old machine enters the ring in disguise to win the money to fix his broken bot. His punches do not even make the opponent flinch.
  • In Sherlock, when the titular detective meets a stark naked Irene Adler, he tries to give Adler one of his infamous Sherlock Scans, and all Sherlock can come up with is "??????". He turns to Watson, and gives Watson the scan, just to see if it still works. After it does, he turns back to Adler again, and gives it another shot, to no effect.
  • Star Trek: Deep Space Nine:
    • In the episode "The Maquis, Part II", Gul Dukat is captured by the Maquis and a Vulcan member tries to use a mind meld to get information out of him. He basically laughs it off—apparently Cardassian mental conditioning blocks it.
    • Vorta are completely immune to poisons, as demonstrated by Weyoun in "Ties Of Blood And Water". He takes a drink from a heavily poisoned bottle of kanar (which he knew was poisoned), and suffers no lasting ill effects.
      Weyoun (shuddering): Ohh, that is quite toxic...
  • In Alphas, Bill proves completely immune to a Hate Plague. Although not stated outright, the implication is that since his power (super strength) is tied to his fight-or-flight instinct, he simply has much more experience controlling himself in that state than anyone else.
  • Agents of S.H.I.E.L.D.:
    • Soon after he's introduced, Lash proves completely immune to other Inhumans' powers. Near season's end, this proves crucial, as it means Hive cannot infect him.
    • On a similar note, Hive's bizarre biology allows it to no sell basically anything, from simple things like bullets to odder things like an Inhuman's petrifying gaze. At one point, Daisy breaks every bone in its body, causing it to crumple to the floor... and then it just stands up anyway.
      Hive: Bones don't hold me up. Every part of me works in unison.
    • Robbie Reyes, AKA Ghost Rider, has this reaction to a lot of things. What little damage he sustains in human form is immediately healed when he shifts to Ghost Rider form. However, fire has absolutely no effect on him. When Hellfire hits him in the face with a grenade, all it does is piss Robbie off enough to let out the Rider. A few minutes later, they fall into a fireworks warehouse, which predictably explodes. Hellfire is nearly killed (despite his own resistance to fire), while Robbie strolls out without a care in the world.

  • The Transformers pinball has a chute in front of Optimus Prime that tilts up to allow players to launch pinballs at him. Due to a faulty sensor mechanism, however, some hits on Optimus won't register at all.
  • In Stern's Spider-Man pinball, a magnet allows Doc Ock to grab incoming pinballs before they have a chance to hit him.
  • Game of Thrones: the Dragon in the Pro Edition (and the White Walker in the Premium and Limited Editions) automatically shoots back any shots made at it.

    Professional Wrestling 
  • Unlike other performances, pro wrestlers are hitting each other, although they at least try to pull their punches. Wrestlers (in)famous for no-selling include Hulk Hogan, The Undertaker, and John Cena and these men are famous in particular for absorbing their opponent's finishing moves and suddenly recovering to full strength, despite being on the receiving end of a lengthy beating beforehand. This was memorably used during a tag match in WCW during the 90's, when Hogan's tag partner Randy Savage, facing a two-on-one situation, decided to display a little Functional Genre Savvy and hit the apparently unconscious Hulk with his finishing move, the Flying Elbow. Hogan not only no-sold the move but jumped to his feet to help Savage fend off their opponents, as if Savage's elbow had been turned into a Healing Shiv.
    • Rarely seen in WWE but fairly common elsewhere is the "delayed sell", where a wrestler no-sells a move long enough to deliver his own equally devastating move before collapsing.
    • In his heyday, Ric Flair was known for taking a devastating hit and keeping his feet, nonchalantly taking a few steps before literally face faulting.
  • Hulk Hogan made it part of his persona as well. The first step in his "Hulking Up" process is to start no-selling everything. After that, it's all over.
    • In the aftermath of Hogan's first major starring role in the 1989 movie No Holds Barred (a professional wrestler battles a corrupt television producer), a storyline was devised to pit Hogan against co-star Tiny Lister Jr., in Lister's role of man-monster Zeus, in a "real life" feud. (The explanation being that "Zeus" was annoyed and jealous over Hogan's star billing.) Zeus the wrestler made several appearances at wrestling cards, usually to interfere in matches involving Hogan and his friend, Brutus Beefcake, and the trope came into play when Hogan and/or Beefcake would try to fight off Zeus ... but Zeus would stand there, absorb the blows and smile as though he were not hurt! Eventually, a match was set up for SummerSlam 1989, with Hogan-Beefcake taking on Zeus and Randy Savage (with whom Hogan had been feuding, and Beefcake starting that spring); Zeus initially no-sold everything Hogan and Beefcake threw his way, but eventually they figured out his lone weak spot: if you poked his eyes, you could stun him long enough to hurt him. The "unfazable monster" gimmick worked for awhile, but eventually Zeus succumbed to Hogan, and in a "final" steel cage match in December 1989, Zeus little more than jobbed to Hogan ... a far cry from the imposing monster that was initially promoted as "unbeatable." (In actuality, Lister – who actually shared mutual respect for Hogan and had no problems with his second billing – had very little formal wrestling training, and Hogan has written in his autobiography that he agreed to go easy on Lister because of this.)
  • Quite a few wrestlers use this as their main gimmick. Kevin Nash's career took off after he used the No Sell.
  • In various shows, Ric Flair will often say "I made you" to Sting. He is referring to the 1988 inaugural Clash of Champions PPV, where Flair and Sting fought to a 45 minute draw, where Sting developed his gimmick of no selling Flair's moves, particularly the "Whoo Chop."
  • A staple for The Undertaker, where he incorporated the no sell into his "rising from the dead" persona, where he would sit up after taking his opponent's Finishing Move. If you see him lying out completely straight after taking a finisher, he's very likely about to do this, especially if his opponent hasn't covered him immediately. Cue an Oh, Crap! face from said opponent.
    • The Rock once got Genre Savvy while trying to perform the People's Elbow on Undertaker. When Undertaker sat up, Rock kicked him back down and did the elbow anyway.
    • Kane, whose gimmick borrows a lot from his kayfabe brother, would do this a lot as well. Kane's fairly regular associate The Big Show also does this, especially against smaller opponents.
  • At Ring of Honor's third anniversary show, Ebessan's Mandible Claw proved ineffective on Samoa Joe, even when using the Mr. Socko.
  • Never mind his size, strength, agility and general ferocity, the biggest hurdle to anyone seeking to beat Umaga was his ability to no-sell anything, even something legitimately damaging like a flying metal staircase to the head. They didn't call him the Samoan Bulldozer for nothing.
  • A weird glitch in WWE Day of Reckoning video game happens when an AI player is hit with a finishing move more than 3 times, they will stop selling the move.
  • In every one of the Nintendo 64 pro wrestling games that make use of the AKI engine (which there are several; starting with WCW vs. nWo: World Tour in 1997, ending with WWF No Mercy in 2000), the main counter to striking moves is animated as the character defending himself by simply sticking out his chest and absorbing the blow without flinching at all. This gameplay mechanic is particularly jarring, as it's possible to have the little 'ol geriatric (80+ years old!) Mae Young casually stick out her chest and take a direct hit in the form of a full unrestrained smash from a charging 7' 5", 550-pound legendary André the Giant without moving an inch.
  • According to one meme, Vampiro merchandise is not available in Mexico due to Vampiro refusing to sell ANYTHING there (even the dreaded martinete, or piledriver, which is INSTANT DEATH in lucha libre).
  • Similarly, one common snark from smarks is that the only thing John Cena sells is merchandise.
  • Subverted by Kellie Skater in SHIMMER, who claims to be "pure adamantium" and "virtually indestructible". This is about as true as JBL's claims that he is a wrestling god.
  • Related to no-selling is sandbagging, when a wrestler resists an opponent's slam or pick-up technique, making it difficult if not impossible to perform. While mostly a case of simply being too green to distribute their weight properly, some wrestlers intentionally sandbag when facing someone they don't like. Hardcore Holly was infamous for sandbagging against any and all rookies. Although he fervently denies attempting to sandbag on Brock Lesnar. In a televised match with then-rookie Brock Lesnar, the story goes that Holly started sandbagging and delivering stiff shots (i.e. real punches). Eventually, Lesnar got Holly into a powerbomb position, went to put him on his shoulders. Holly sandbagged the lift, Lesnar did the move anyway, and Holly was dropped on his neck, breaking it and causing him to be legitimately out for 13 months. Holly maintains he wasn't dumb enough to sandbag on a guy Lesnar's size and that the move simply went wrong (either because he failed to duck a telegraphed blow or was hit too hard by Lesnar to take the move correctly). Nonetheless, it demonstrates why these moves are done together.
  • Wrestlers who are leaving a company will sometimes do this as Hercules demonstrates here.
  • Mick Foley once made a joke at Al Snow's expense by saying, "I'd like to congratulate Al Snow on his lucrative Laz-E-Boy endorsement deal, which is odd, because Al usually doesn't sell chairs." However, this was not like most cases where the reason for a guy no-selling is because he's a jerk. The joke occurred after a match wherein, after a lengthy sequence that saw Snow suffer a legitimate concussion in a match with the Road Dogg (which neither of the two recognized at the moment), when his opponent hit Snow with a chair several times and Snow just shrugged all of them off. Foley went on to ask Snow about it after the match (when the effects of the concussion were becoming apparent) only to have Snow ask, "What chair shots?", as he legitimately did not remember the whole incident (at least according to Snow, but, knowing Snow and Foley's longtime friendship, he probably was being honest). Mick recounted the story in his second book.
  • Ultimate Warrior no-sold anything, even Triple H's Pedigree. Incidentally, this was a month or two BEFORE Trips was temporarily demoted to jobber in punishment for the Madison Square Garden Incident. Warrior was making his big return and they needed a warm body for him to squash, and there really wasn't anyone else available.
  • The Japanese wrestlers in Dragon Gate USA tend to not sell anything until they reach their limit, at which point they collapse. Bryan Alvarez likened this peculiarity of Dragon Gate USA singles matches to a live-action fighting game.
  • During a cage match between Bruiser Brody and Lex Luger in 1985, Luger did something to displease Brody. Rather than attacking Luger, Brody's response was to simply stop selling and stare at his opponent for the rest of the match. Given Luger's limited offense, the next several minutes consist of Luger throwing punch after punch at Brody, who just stands there, glaring a hole through him, until a genuinely terrified Luger punches the referee for a deliberate disqualification, hightails it over the side of the cage and escapes to the locker room. Another explanation given by several wrestling experts is that the bookers in Florida, where Luger was wrestling at the time, brought Brody (a legitimate bad-ass, which is largely believed to be the cause of his untimely downfall in Puerto Rico) in to teach the rookie Luger a thing or two about respect. Bill Alfonso, the referee for the match, has since said that the lesson was that you don't tell a veteran how to work a match.
  • Wrestlers with high-risk styles, such as cruiserweights or hardcore wresters, sometimes instinctively no sell huge moves to reassure themselves that they aren't seriously hurt. Two examples written about in their books include Chris Jericho immediately jumping up after a huge blow to his neck (to prove he didn't get crippled, a huge fear of his) and Mick Foley no selling a C4 explosion under the arm!
  • At Bound For Glory 2005, Christopher Daniels hits AJ Styles with a German Suplex, but Styles gets up immediately showing no signs of pain before flooring Daniels.
  • A less obvious example of no selling occurred at WrestleMania XII in a match between Bret Hart and Shawn Michaels. Shawn spent a long part of the sixty minute match attacking Bret's arm, but Bret acted like his arm was fine during his offense on Shawn. This was likely due to the bitter rivalry between the two in Real Life.
  • Before a match at Ring of Honor's Final Battle 2011, The World's Greatest Tag Team (Shelton Benjamin and Charlie Haas) beat down the Briscoe Brothers with chairs and their Tag Team Championship Titles for eight minutes straight. Once they were all in the ring and the match officially started, the Briscoes, still bloody and bruised from the beat-down, were able to go toe-to-toe for another thirteen minutes as if nothing happened, eventually getting a clean win.
  • Goldberg no sold frequently during his streak and afterwards. He had a memorable match with Glacier where he no sold everything.
  • Sometimes this used as a spot to start off a match, such as near the beginning of the Hogan v. Warrior Wrestlemania VI match or Taz at the beginning of his match in Heatwave '98, and it's also a standard opening spot in any match against a giant like Mark Henry, Big Show or someone billed as a monster heel like Zeus. The beginning of a match is generally the most acceptable time to no sell a move, since it makes sense that a wrestler is less hurt by moves when they're fresh, especially if it plays into the psychology of the match (e.g. a "get the big man off his feet" plot).
  • The sell nothing at the start of the match routine is incredibly common in Japan, even if the wrestler is not a monster but is just somewhat large and sometimes not even then. Lance Archer, whose former gimmick was analyzing and outsmarting the opponent, took to roaring and no selling after heading to New Japan Pro Wrestling, for example.
  • At Halloween Havoc 1995, The Giant no-sold falling off the roof of a building after losing the monster truck sumo portion of the main event, coming to ringside without a scratch on him. In the actual wrestling match, Hulk Hogan no-sold Giant's chokeslam finisher before the schmoz finish.
  • Bayley has a habit of no selling a move or two towards the end of her matches. At the NXT Takeover Brooklyn event the end of the match saw Asuka kick her in the head, had Bayley no sell it to get in one last slap before Asuka laid Bayley out with two more heavy kicks to end the match and win the title off Bayley.


  • According to legend, famous Cricketer W.G. Grace was once clean bowled in the first over of a match. Grace simply re-set his stumps and took block again, telling the bowler, "They've come to watch me bat, not you bowl."
  • In Mixed Martial Arts and most real combat sports in general, this power is a near requirement. Showing that you are hurt can encourage your opponent to keep attacking you in that method, not to mention scores points in the eyes of the judges. Also, if you scream in agony while in a submission hold or after a nasty strike, there’s a high chance the referee will stop the match and consider it a verbal submission.
    • Chael Sonnen was infamous for crying in pain when caught in submissions early in his career; this cost him at least one bout even though he never tapped or verbally said the equivalent of “I quit.”
    • In his match with Chael, Jon Jones nastily broke his toe to the point where it was nearly hanging off his foot; he completely ignored it and finished Chael in the first round (acknowledging it would have cost him the match and his title; had the fight made it to the second round, the doctor would have most likely seen it and called the match as well).
    • Randy Couture blocked a head kick from Gabriel Gonzaga in their title fight and completely no-sold it (the same high kick Gabe knocked out Cro Cop with in his previous fight) and stalked him down and finished him. The kick broke his arm.
    • Many, many fighters have done Hulk Hogan-style “shakes head/nuh huh, didn’t hurt” motions to their opponent after a particularly good punch or kick; this is accepted code in the sport for “you tagged me good but I’m not gonna give you the satisfaction.”
    • Fedor Emelianenko no sold the greatest suplex in the suplexiverse against Kevin Randleman in 2004 after landing directly on his head and neck, swept to side control and submitted Randleman with a kimura in less than a minute following.
  • Roller derby players actively strive to achieve a no sell. Players who can take a block without so much as being knocked off course or flinching are not only excellent defensive and obstructive players, they are also terrifying to the opposing team.
  • How Eli Manning won his way to his second Super Bowl appearance in 2011. In the Conference Championship (think semifinal) game against San Francisco, he took a big hit on almost every play and even took 6 sacks during the game, and each time he got up and kept playing like nothing had happened. Despite throwing the ball over 50 times in rainy and windy conditions, he did not throw a single interception.
  • During the England vs Portugal match at the Euro 2016 Qualifiers, Harry Kane got kicked in the head as a result of an...ambitious challenge by Bruno Alves. Kane just scrambled back to his feet and kept running towards the ball, as if under the impression that the ref was playing advantage.

    Stand Up Comedy 

    Tabletop RPG 
  • Dungeons & Dragons
    • Up to 3rd edition, monsters like Golems and Will-o'-the-Wisps are immune to most kinds of magic. In theory, this was supposed to give the more physical warrior types the chance to shine, running up and beating down on the enemy while the wizard was useless. In practice, many of these monsters were immune to sneak attacks as well, negating the primary physical damage dealing class (the rogue), while they remained very vulnerable to spells which didn't target them but the environment around them - surrounding them with a wall of stone or iron, collapsing a building on them, summoning a monster to attack them, or many dozens of other effects worked on them just fine, and if worst came to worst, the wizard could always just cast spells to make themselves into unstoppable killing machines (frequently by turning into monsters) and tearing them apart themselves.
    • Water weirds were nearly immortal. Only one thing could truly kill them, a Purify Food or Drink spell cast on whatever source of water they lived in (usually a font or pool of some sort) after being reduced to zero hit points. Otherwise, they'd return at full strength in a few minutes. Starting with the third edition, they were retconned completely, turned into elemental spirits with female features that served as oracles. (Earth, Fire, and Air Weirds were introduced in the process.)
    • Amusingly, clay golems are No Sell to fighters, rogues and rangers relying on swords and arrows, since their clay skin resists sharp things. such as swords and arrows and spears. (Oh, and their fists can inflict cursed wounds.) They must take up a hammer or mace, often the trademark weapon of a cleric or paladin, to smash them in with bludgeoning, or let the wizards polymorph into a more vulnerable form, or the wizards can use Sunfire, which ignores magical resistances.
    • This was also a trait of the most powerful of demons. In the earliest versions of the game, the Balrog was completely immune to spells cast by casters of sixth level or below — on top of general 79% magic resistance.
    • In the BECMI edition of D&D, Immortals are the equivalent of gods. An Immortal's true form was completely immune to even the most powerful mortal magic, and the most that even the most powerful of mortal magical weapons (+4 or +5) could do to them is Scratch Damage.
    • In D&D 4e, Gods are immune to anything thrown at them from anything below level 21. Anyone except epic level characters, who have some trace of divinity themselves, is completely incapable of affecting the gods in any way.
    • Theoretically, the sphere of invulnerability or antimagic shell gives everyone inside immunity to most magic. Practically, high-level wizards expect to confront highly magic-resistant opponents (and each other) sooner or later, so they care to get attacks that bypass these things. There are also spells immune to simple dispel, especially curses, greater enchantments and strong magic defenses, and some can even keep out 'antimagic shell' and/or prevent it from forming, if not break existing one.
    • The magic "arms race" of Forgotten Realms produced a few spells compromising even 'antimagic shell' — it suppresses magic, not make a true magic-dead zone (or it would disable itself) — by working on a deeper level: 'Lauthdryn's Cleaving', 'Lesser Cleaving', 'Mystra's Unraveling' and 'spell shear' (elven spell never given in stats).
    • The main purpose of 'Silence' spell is to disable verbal components of other casters. What did Forgotten Realms' "arms race" do to this one? Introduced 'Vocalize' allowing its caster to circumvent this specific side of silence. And 'Dispel Silence' (obviously gesture-only), cancelling silence in the area. And 'Power Word, Silence', which trumps 'Dispel Silence' and prevents activation (yet not ongoing effect) of 'Vocalize', No Saving Throw, but affects only a single target for "the rest of this round and the next" duration.
    • Damage resistance in D&D also works as a kind of No Sell, although it is limited to low to mid level damage. Earlier editions (1st-2nd) featured "+X weapon to hit", where any amount of damage from a weapon below the threshold was negated. Worst, many of those creatures were "Outsiders" or "Extraplanar Creatures" (angels, demons, djinn, etc), and weapons were diminished away from the plane they were forged on. Hitting a pit fiend (+3 weapon to hit) with a +2 sword did zero damage no matter how good your roll to hit or damage was.
    • Some monsters have regeneration powers, which means that they can be hurt, but recover very quickly from most wounds. Trolls are the most well-known example of this. They cannot be hurt permanently by anything except acid or fire; hurt them with anything else, and they'll get up and start fighting again in a few minutes, tops (though some editions indicated that a Coup de Grâce still worked, implied to be simply by the regeneration being just slow enough that the troll dies before it can kick in enough to keep them from dying).
    • Unlike most spells, which usually give the theoretical possibility for anyone to shrug it off (with a saving throw), Power Word: Kill is impossible to resist that way. If you have a high amount of current hit points, though, you're just immune to it. Some other spells can be similarly barred by hit points or level.
  • A particular trait of a bad game master will be to arbitrarily nullify the character's actions regardless of a die roll if it would upset his storyline or make his Villain Sue look bad.
    • Subverted by Paranoia, where the rulebook specifically tells GMs to disregard any and all inconvenient dice rolls, including rolling dice in plain view and ignoring the results.
  • The Tau in Warhammer 40,000 have so little Warp presence that it grants them some protection from Chaos's mind-affecting abilities, although a Chaos creature manifested in the physical world can still eat them without difficulty.
    • More powerful daemons and psykers have the raw power to burn through the Anti-Magic of blanks. This is prominently displayed in the Eisenhorn books when the power of a Chaos Titan is too great for Alizebeth to negate.
    • In previous editions of 40k, the Grey Knights went through Training from Hell to develop enough Heroic Willpower to resist the influence of Chaos, and were so dedicated that none of them had ever fallen to Chaos. In the much-reviled 5th edition Grey Knights Codex, this was changed to where the Grey Knights were simply immune to Chaos altogether, even when wielding a daemonic weapon, palling around with Daemonhosts, wandering through the heart of the Bonus Level Of Hell, or slaughtering a convent of faithful Adeptus Sororitas and painting their armor with the innocents' blood.
    • In the game proper, any creature with a Toughness that's 4 points higher than the attack's Strength Value completely no-sells the attack. This is due to the way the game mechanics work. Similarly, vehicles can no-sell attacks with Strength Values that are 6 points under their armor value as you determine the result of an attack on a vehicle by rolling a 6 sided dice. There are special rules that are made specifically to avert these though (Fleshbane and Poison for creatures, Armorbane, Melta and Haywire for Vehicles, and Grav for both).
  • The Cosmic enhancement in GURPS lets you ignore one normally ironclad limitation and often gets used like this. Static also makes you totally immune to the effects of one powerset.
  • Exalted:
    • Any mid-level or higher character will most likely have some form of perfect defense, which allows the character to dodge or block any attack, even attacks that are otherwise unblockable. These require motes, so you can't use them forever, but it still tends to turn high-level combat into battles of attrition waiting for one of the combatants to run out of motes.
    • Solars have so many Charms of this nature that some fans build "Paranoia Combos", which contain as many different No Sell powers as possible. This can get up to lists like "1st Melee Excellency, Seven Shadow Evasion, Reflex Sidestep Defense, Integrity-Protecting Prana, Leaping Dodge Method, Sesquipedalian Loquaciousness Technique, Kitchen Sink Meditation". One of their charms is even explicitly called Immunity To Everything Technique.
  • Mundanes in GURPS: IOU can do this to anything "weird", going so far as to turn aliens into guys in rubber suits at high levels.
  • Scion gives us Ultimate Stamina. Its use? Pay thirty Legend points and any damage to you just... doesn't work that round. At all. Its weaker cousin is Solipstic Defense, where one attack per scene (you choose which one) passes harmlessly through you.
  • Berserkers in Iron Heroes have this as a class ability. It's described as just ignoring the effects of things like, say, that goblin's sword. (And they can enhance this ability the same way any proud tanking knight enhances his plate armor, too.)
  • One of the advanced Dementation abilities in Vampire: The Masquerade (available only to characters of sixth generation or lower, which generally includes only NPCs and diablerists) allows the character to completely ignore an object for the duration of an encounter. For example, everyone else may see a perfectly ordinary sword pass straight through him harmlessly, but the character himself will wonder why the unfriendly chap is swinging his empty hand around like that.
  • In BattleTech, this was part of what made the Clans' Elemental battle armor troopers so fearsome against Inner Sphere opponents who didn't know what to expect during the early days of the invasion. Seeing odd-looking jump infantry, they naturally opened up with their anti-infantry weapons like flamers and machine guns...only to see their targets simply shrug off multiple hits and keep coming. Even in the board game it takes some fairly heavy 'Mech-scale firepower to reliably take down a single armored Elemental quickly, let alone a five-man Point with random hit allocation.
    • Several armor types simply ignore the special abilities of certain weapons. For instance, Hardened Armor will basically deny any Armor-Piercing Attack, forcing the opponent to get through several thick layers of armor to reach the sensitive inner components.
    • In the fiction, the Leviathan class Warship basically refused to acknowledge being nuked. It's 1.7 kilometers long, masses over 2.4 million tons, and didn't so much as flinch when the Blakists tried (and failed utterly) to bring it down with a nuclear missile.
  • The Immunity power in Mutants & Masterminds allows a character to No Sell anything if they have enough points. In addition to environmental and condition immunities, the more points you're willing to invest into the power, the more you'll be immune to. For two points, you can be immune to your own fire powers. For 5 points, you can be immune to fire damage. For 10 points, you're immune to any power that involves fire as a significant component, even if it isn't touching you. For 20 points, you can be straight up immune to Lethal Energy Damage. At 30 points, immunities start extending to entire categories of Saving Throws. For 180 points, you can make a character immune to everything short of direct DM intervention. For 3 more points, you can even No Sell the DM if you have a hero point. Of course, if you invest this many points into one skill you won't be doing much of anything else.
    • So, can play Mr. Immortal from Great Lake Avengers.
  • Star Wars: Saga Edition has the previous Star Wars examples, but in game form!
    • Various (typically Force related) talents allow characters to No Sell everything from Poison to the Jedi Mind Trick. Specific Force powers like Rebuke and Negate Energy allow characters to reflect Force Lightning or ignore Lightsaber attacks.
    • As mentioned in the Star Wars Expanded Universe entry above the Yuuzhan Vong are disconnected from (and thus immune to) the Force. Specifically any aspect of the force that targets Will Defense. Like in the novels, Telekinesis and Force Lightning work perfectly well. Unlike in the novels, abilities like Battle Strike, Malacia, Force Track, Cloak, and any other power that doesn't target Will defense also works fine. They're also completely locked out from learning Force Powers or Talents, or gaining Force Points (the game's Luck Manipulation Mechanic), and any talent that uses them. It's not easy being a Force-Immune invader in Saga Edition.
  • The ability of supernatural beings, particularly vampires and werewolves, to outright ignore or regenerate from weaker attacks in The World of Darkness games is one of their most useful abilities. Vampires, however, get powers particularly appropriate to the trope. In Requiem and Masquerade both, a combination discipline (or "devotion" in Requiem), requiring both Fortitude (vampiric toughness) and Obfuscate (mystic stealth), allows a vampire to appear unfazed by an attack that, in reality, hurt like hell. In Masquerade, the high-level applications of Fortitude got more and more like this, such as Personal Armor (which would cause some weapons to break when they struck the vampire's skin) and Adamantine (an even more powerful version, which made it so that when a weapon broke in such a fashion, the vampire took no damage at all).
  • An odd example crops up in the Fate version of Achtung! Cthulhu (classic Lovecraftian horror set in WW2) — as per their writeups virtually all Mythos creatures have the "Inhuman Mind" trait that renders any attempt to use social skills against them null and void. That's right, their minds are apparently so alien that even if you can somehow find a common language to communicate in, it's utterly impossible to make a good impression on them, intimidate them, or even figure out their motives. Which enters Plot Hole territory when the same book also establishes several background examples of non-player characters managing to negotiate with Mythos monsters just fine (an at least somewhat "tame" immature Color Out Of Space actually works for the Allied side, for example), demonstrating that while the task may be hard it can't actually be outright impossible...
  • There are several examples of this in Psionics: The Next Stage in Human Evolution.
    • Telekinetics that are Levitating are immune to being Grabbed or Pushed by other telekinetics of equal or lesser power levels.
    • Dodging automatically succeeds against grapples, TK Grab, and Improved TK Grab.
    • Master Heat Shield makes you immune to having your temperature altered against your will, even by other master level pyrokinetics.
    • Psychokinesis does not work on animals, mindless creatures, or other non-human minds.
    • Espers with a high enough level of biofeedback are immune to necrokinesis.
    • Undying makes you immune to the necrokinetic talents of espers with a lower or equal level of necrokinesis.
    • If you can Atomize an opponent, you are immune to someone else trying it on you.
  • In X-Wing Miniatures, Chewbacca is immune to all critical effects - they're just downgraded to regular hits - and anyone with Determination isn't even damaged by any critical damage that has the Pilot trait, discarding it entirely.

  • In Pokémon Live!, none of the Pokémon's attacks have any effect on MechaMew2, not even very strong ones like Thunder and Self Destruct.

    Video Games 
  • Several WWE games have a special "token" which, when unlocked, could allow a player to temporarily (usually for one match) be invincible to an opponent's attacks.
  • Dangan Ronpa has Makoto Naegi, The Hero of the first game and the Big Good for the rest of the franchise. The Ultimate Despair is known for their ability to throw people in despair, manipulate their minds with Mind Rape and Breaking Speech and make everybody lose hope with a few words. Makoto, however, is immune to any of that, and their Breaking Speech is often counterattacked and defeated by Makoto's Rousing Speech. The third installment takes it a step further, by showing that even their analytical skills don't work on him, as they can't predict his luck, which is completely random on how and when it works.
  • Knights of the Old Republic:
    • The second game has a Call Back to the Phantom Menace scene, where you can attempt to mind trick a Toydarian dock owner. He plays along for a second, with even the dialogue subtitles indicating "Success", before he tears you a new one.
    • Star Wars: The Old Republic, the MMO sequel, which includes non-force sensitive characters, demonstrates that both the Bounty Hunter and Smuggler characters are not "weak minded" when a Force User attempts to use a mind trick on them. This gives both characters a priceless opportunity for snark.
      Jedi: [waves hand] You will drop your weapons, and surrender to me.
      Bounty Hunter Player Character: [waves hand] You will realize what a complete idiot you are.

      Sith Sorceress: [waves hand] You want to attack the Jedi.
      Smuggler Player Character: I want to laugh at how ridiculous you look.
  • In the Pokémon games, a couple Pokémon have an ability called Mold Breaker (or its variations Turboblaze or Teravolt) which essentially lets them ignore the defensive effects of their target's ability and damage them anyway (for example, something with Levitate, like Gengar, could be hit by Earthquake).
    • A Pokémon being a specific type will allow it to no sell statuses. Poison and Steel note  types are immune to the poison status, Fire types are immune to the burn status, Ice types are immune to being frozen, Grass types cannot be hit by Leech Seed, powder or spore moves, and as of X and Y, Electric types can no longer be paralyzed. Ghost types as of X and Y also are immune to trapping moves.
    • Rayquaza's Air Lock (or its variation, Cloud Nine) ability, which negates all weather effects caused by abilities or attacks.
    • Bibarel and Quagsire's Unaware, which lets them ignore all stat changes in opponents (except for Speed, as that would be mechanically problematic in group battles). Unless the opponent has the aforementioned Mold Breaker, in which case, they will No Sell your No Sell.
    • Clear Body, which prevents negative stat changes inflicted by the opponent, or Soundproof (and the unused Cacophony), which makes sound-based attacks useless, or Levitate, which makes the Pokémon immune to Ground-type attacks, etc, etc... really, the list of Pokémon abilities like this could go on forever.
    • The ability Keen Eye, which acts as an immunity to accuracy reduction.
    • The ability Scrappy, which lets Normal and Fighting-type moves pummel the Ghost-types that they are usually unable to hurt. As well as the moves Foresight and Odor Sleuth, which is this in move form. Miracle Eye is an equivalent that removes Dark-types' immunity to Psychic.
    • Type resistances/immunities. Just how does a mole take no damage from a lion ramming into it while covered in electricity?
      • The Fairy type's immunity to the Dragon type is particularly baffling. Don't try to comprehend how something like Jigglypuff is now capable of being clawed, sucked into twisters, having meteors dropped on it, or even being subjected to the time-space warping powers of the god-like Palkia and Dialga without suffering so much as a scratch.
      • Also, because of how type effectiveness is calculated, type immunities override all other type-vs-type relationships. For example, Electric-type attacks are normally super-effective against Water-type Pokémon, but completely helpless against dual-Water/Ground.
    • And then, in the move category, we have Gastro Acid (functions similar to Mold Breaker, above, but with all abilities) and Haze (functions similar to Unaware, above). Clever application of the moves Mimic, Role Play, Camouflage, Skill Swap, Worry Seed, Conversion, and Conversion 2 also could result in this (depending on what move/ability/type is imitated/replaced)
    • The ability Wonder Guard takes this up a notch. Unless the attack that would deal damage is super effective, it does no damage at all. Unsurprisingly this ability is often found illegitimately on online battles.
      • The Pokémon Spiritomb and Sableye have the type Ghost/Dark, which gave them zero weaknesses at all until Fairy was introduced in Generation VI. This means that, if you hacked Wonder Guard onto Spiritomb or Sableye, they would be immune to all normal damage - only passive damage like poison or sandstorms would hurt them. And Fire Fang, which for some reason always hits through Wonder Guard. This might be a glitch, but it could be an anti-Wondereye/Wondertomb measure, as Fire Fang would hit the only legal user of Wonder Guard anyway.
    • Tsareena's Queenly Majesty and Bruxish's Dazzling, which nullifies priority moves (e.g. Quick Attack and Aqua Jet) used against it.
    • Sunsteel Strike and Moongeist Beam, the signature moves of Solgaleo and Lunala respectively, have a built-in Mold Breaker effect.
    • In Pokémon Red and Blue, Legendary Pokémon often simply evade Poké Balls.
  • Gears of War's Lambent Berserkers magnify the already extreme toughness the regular Berserkers possess to the point of No Selling any attack. The balance this, however, they take the same amount of damage as a regular Berserker on fire if any attacks are aimed at the chest cavity, and only when it's exposed (which can only happen when it's charging, which already is dangerous).
  • In BlazBlue, any being that exists outside of the logic can No Sell any attack that isn't from Magic, Sorcery, Ars Magus, Ars Armagus or Nox Nyctores. This was how the Black Beast was close to invincible, as not even nuclear weapons could dent its hide, and weapons created outside of logic had to be made as a result just to defeat it.
  • You can invoke this in Iji. When you press the use button right as you get hit you still get damaged, and you get flung the normal distance, but you look like you are ready to drink a cup of tea once the explosions wear off. It's called "Teching", and is sometimes used for accessing hidden areas.
  • In Thief 3, the Golems are totally immune to your puny weapons (except explosives) until you get the Rune of Unmaking (for your blackjack, no less). When first running into them, it was rather disheartening to hide in the shadows, line up a perfect arrow right between the golem's shoulder blades, and not only have it deal no damage with a pathetic "donk" noise, but the golem doesn't even notice.
  • In Fate/stay night:
    • Berserker's Noble Phantasm "God Hand" negates any attacks of B rank or lower, meaning that only an insanely powerful attack can harm him. And as if that wasn't enough, it also gives him twelve lives and makes him immune to any attack which killed him before.
    • If activated instead of used passively, Avalon allows the user to No Sell EVERYTHING. From a rain of countless legendary Noble Phantasms to the single most powerful artifact weapon in the whole of the Nasuverse (capable of tearing apart spacetime and destroying the world), Avalon just ignores the whole thing.
  • This seems to be a thing among the family of King Arthur in the Nasuverse. In Fate EXTRA, Gawain possesses an ability called "Numeral of the Saint." It grants him a threefold boost in his power when the sun is overhead, which manifests in-game as taking no damage whatsoever from your Servant's attacks. So in order to even harm him, you and your ally have to hack into the Arena, deactivate the sun, and wound him while the sun is out.
  • In Sid Meier’s Alpha Centauri, the Secret Project The Hunter-Seeker Algorithm renders all your bases and units completely immune to all Probe Team activity (i.e. espionage) whatsoever. Naturally this makes it a must-have for the University, whose emphasis on transparency, freedom of speech, and freedom of inquiry (For Science!!) means that their government leaks like a sieve. The same is true for any faction running the University's preferred Social Engineering choice, the Value of Knowledge (same reasons, same effect). It is also a bane for the Data Angels, who rely on their probe teams to sabotage the other factions and steal their technology and energy. On the other hand, since There Can Only Be One of each Secret Project, the Angels won't face this problem if they just build it themselves.
  • In the Fallout universe, power armor is supposed to imbue to the wearer against lighter small arms, and does so in the first two games. In other games it only gives Armor Class (makes you harder to hit), high damage resistance and Strength (more HTH damage, can wield heavier guns and carry more weight). It gives nothing specific when it comes to critical hits. With the right perk, you can do a lethal critical hit with a thrown flare. Which could normally deal only one HP damage. Even without this perk, you could still do a lucky hit, and blind your opponent. Same for various robotic enemies (or party members), especially in Tactics, but also in essentially all of the other games in series. Small, non-AP rounds will generally do nothing to robots... and certain organic enemies, unless you hit their weak spots.
  • Final Fantasy Tactics - The Golem summon blocks physical attacks for three rounds and the Samurai's Blade Grasp reaction ability negates physical attacks (and makes the character virtually untouchable at high Brave levels).
  • In Street Fighter III, parrying an attack with most characters has the character take a defensive pose. Hugo, however, seems content with puffing his chest and No Selling the attack. Q, likewise, just sticks out his torso, dusting off afterward.
    • Hugo is a professional wrestler, so it seems to be an intentional example.
    • Muscle Power (another wrestler) in World Heroes did this too.
  • In Dragon Quest VIII, the hero character is completely immune to curses of any kind. Because he's already cursed.
    • In the series, the Kaclang spell turns the user into a steel statue, making it unable to act but also immune to any attack. Among monsters, it's mostly used by gargoyles.
  • In Donkey Kong Country Returns, DK and Diddy Kong are the only animals in the jungle immune to the Tiki Tribe's hypno-powers. One tiki finds this out the hard way.
  • In Nippon Ichi titles, you can no-sell enemy attacks by having sufficient levels of DEF or SPD, or by standing on a Geo Panel that grants invincibility. Irritatingly, so can your opponents.
    • Disgaea 3: Absence of Justice turned this into an evility. DLC Bonus Boss Tyrant Baal has Tyrant Guard, which allows him to become immune to the first attack thrown at him. He also has Tyrant Cult, which makes Tyrant Guard work a number of times equal to the number of Baals on the field. He starts with three right off the bat, and can summon more from the Enemy Base Panels if you take too long. Pringer X in Disgaea 4: A Promise Unforgotten has this same evility the first time you battle him, later switching to Special Skill Solved.
    • Disgaea 4: A Promise Unforgotten has the "Daruma" accessory, which allows the person equipped with it be immune to physical damage on even rounds and magic damage on odd rounds.
  • On Legendary with the right skulls turned on in Halo (particularly from Halo: Reach onward), the stronger enemies will be practically invincible. Sniper rounds? Rocket launchers? Please.
  • In Tales of Symphonia, Presea Combatir can get an ability where she essentially no-sells any attack that doesn't do enough damage. Seen here:
  • Hunters in [PROTOTYPE] occasionally no-sell direct hits from a tank - They still take damage, but it won't slow them down or otherwise impede their trying to kill you. You can shoot them with assault rifles and machine guns right up until they die without them pausing their attacks.
  • One of the things which makes Shao Kahn (and to a lesser extent Goro and Kintaro) an SNK Boss in Mortal Kombat is that he can turn off hitstun at random, allowing him to attack while the player is in the middle of a combo. Combined with his very high attack power and downright brutal special moves, it makes him very difficult to defeat.
  • In the Super Smash Bros. series:
    • Brawl introduces Super Armor for its heavier characters: during certain moves (like Ike's Aether), while you still take damage, you No Sell the knockback from all but the heaviest hits.
    • Little Mac in the fourth game will ignore knockback during smash attacks.
  • Touhou: Giant beam of death that blows away everything from gods to vampires? Flandre Scarlet doesn't so much as develop a cough from it.
    • The final spellcard of the final boss, as well as all extra stage bosses are immune to bomb damage. except in fairy wars - Perfect Freeze works as well on the 3 fairies and Marisa as it does on anything else in the game. Kanako's final spellcard is particularly unfair in this manner since against her final spellcard, bombs even lose most of their bullet clearing ability. And she's the stage 6 boss. In addition to these situations, there are survival spellcards, which render the user literally invincible, the only way forward is to time it out. All Extra bosses from Flandre onwards have at least one.
    • And then there is of course Reimu's final spellcard, Fantasy Heaven, which allows her fly... away from reality, essentially making her immune to everything, up to and including all forms of Reality Warping. Word of God has it that if she didn't put a time limit on it in accordance with the spellcard rules, she'd be completely invincible.
  • Fire Emblem:
    • The fourth, fifth, ninth and tenth installments feature the Nihil skill, which when equipped on a unit disables the combat skills of any opposing unit. Seeing as later bosses tend to wield the really quite broken mastery skills, it's virtually a mandatory skill for those characters whom you intend to use to kill bosses near the end of the ninth and tenth, especially the Black Knight (who himself has it in Radiant Dawn). There's also the Parity skill, which disables skills and nullifies terrain bonuses on both participants in a fight.
    • The Eighth installment has Great Shield, which is given to Generals whose high defense means they'll no sell anything that isn't strong against them. Great Shield takes care of them.
    • If you do zero damage with an attack, you get the words "No Damage!" In the 7th, 8th, 10th, 11th, 13th, and 14th installments, this is accompanied by a little *clink* sound. 6 and 12 have a much more satisfying *clang!*.
  • The Bohr Waveform Device used by the Allies in Red Alert 3: Paradox is a machine designed to set up No Sell situations by reversing the traditional counter system, making tanks immune to cannons and infantry Immune to Bullets.
  • Deus Ex: Human Revolution:
    • The player can pull one of these by not getting the biochip "upgrade". When the game's resident Dragon Lady tries to shut you down using the backdoor installed, you can just stand there and grin as she has a very small Oh, Crap! moment.
    • Several individuals are unaffected by the CASIE Aug, or at least savvy enough to figure out when it's being used on them. Specifically, "Quinn" of the Missing Link DLC, who -immediately on your choosing a persuasion option- will chide you and say he knew you had a CASIE mod as soon as it was activated. If you persuaded him earlier in the DLC, he'll even go so far as to say he was entertained by making you think your "clumsy" attempts at persuasion had been effective.
  • In the sequel Deus Ex: Mankind Divided, as in Human Revolution, some characters are immune to the CASIE aug.
    Det. Montag: Turn that shit off! I've been a cop for thirty-five years. You don't think I can spot someone trying to pull that social augmentation crap on me? I swear to God, another false move like that and I will shoot you!
    • In addition, heavy enemies in mech suits are immune to Adam's takedowns, and will punch him silly if he tries. You have to hit them with an EMP to disable their suits first.
  • Par for the course for the strategy for MegaTen games.
    • Demons have very wide resistance variations, so some demons may come off as counters for other, more troublesome demons. Though the games permit enough skill customization so that enough effort can effectively render any glaring weakness moot, the games being Nintendo Hard means that, of course, some of the bosses will still make your life hell unless you completely and utterly overpower them, and sometimes even that is not enough. A prime example is the final boss of Persona 3, who has an action that will completely No Sell literally everything you can throw at it until it decides it has had enough fun staring at you with that Slasher Smile.
    • The scripted fight that ends the game, however, has our voiceless protagonist gain enough power to No Sell death itself.
    • Even worse with this, however, is Beldr from Devil Survivor. Even on a New Game+, everything you throw at him will fail, all the time, except his lone Weaksauce Weakness, getting punched in the face with a cellphone strap. This essentially makes every single spell and every single character in your entire team useless, except for the main character's skill exclusive for the fight "Devil's Fuge", which replaces his regular attack. Good luck. Mercifully, it calculates damage solely based on the main character's level to prevent situations where the main character can't deal enough damage due to having a magic-based stat build. A lesser example from the same game is the Battle Aura auto skill, which nullifies all attacks that deal less than 50 damage.
    • Devil Survivor 2's Benetnasch possesses the passive skill "Pacify Human", which completely nullifies any and all attacks made by human characters. It also has the power to prevent you from summoning any demons against it...
    • Shin Megami Tensei III: Nocturne has the Masakados Magatama, which not only gives a massive bonus to all stats, it will even include immunities allowing the Main Character to literally No Sell everything except for Almighty-type moves. This gets carried over to Digital Devil Saga, in which he appears as an excruciatingly difficult Bonus Boss - still having the same immunities. And in Digital Devil Saga you can have the Null Attack passive skill, which has the same effect as the Masakados mentioned above. Not like it's gonna help you against said Bonus Boss, though. There's also the Void/Repel/Drain series of skills, which work as a one turn No Sell against a specific element.
    • Persona 3 has the Omnipotent Orb, an accessory that has that very same effect. Don't try to use it against the Bonus Bosses from 3, 4 or Q, though. They will not be happy with you for cheating, and they happen to have a buffed-up version of the highest-level Almighty attack which always does 9999 damage, which is pretty much unsurvivable for longer than a couple of turns.
    • As a rule of thumb, though, several types Demonic Spiders in the series have a very nasty tendency to No Sell most conventional attacks. At best, they will be nulled. At worst, they will be repelled. Of course, given enough investment, you can have your private team of Olympus Mons capable of No Selling most enemy attacks as well. Rangda is a particularly common offender- in almost every game she appears (which is most of them), she repels physical attacks, as well as gun if they're available. There's a Shin Megami Tensei: Strange Journey password floating around the 'net for a gloriously game-breaking version of her someone fused to reflect everything except Curse, Expel, and Almighty.
    • Nocturne also gives an example of overcoming No Sells - in the True Demon Ending, you can get a rare skill named Pierce. This skill, which is Exactly What It Says on the Tin, allows your physical attacks to slice past an enemy's defenses, hitting them full on instead of being lessened, nulled, or absorbed. Doesn't work when the enemy Repels Phys, though. Devil Survivor also has this skill, though it's much easier to get.
  • Used to show off the Reapers' superiority over, and contempt for, the Citadel races in Mass Effect. In the Battle of the Citadel, Sovereign is completely unaffected by the massed firepower of the Citadel fleet and makes a beeline for its objective, not even bothering to deviate for an entire turian cruiser, which it rams out of the way casually. It's also suggested that this is the usual effect of trying to attack mass relays or the arms of the Citadel, since they are also Reaper technology.
    • In Mass Effect 2, Morinth the Ardat-Yakshi tries to use her mind control on Shepard as she did to hundreds of her victims before. Shepard being Shepard, no-sells it (but only if the Paragon/Renegade meter is high enough).
    • Played for laughs during the attack on the Cerberus base in Mass Effect 3. According to video logs after Shepard left Cerberus the Illusive Man tried to have his people get the Normandy back using remote control commands. EDI No Selled the commands and, adding insult to injury, responded by uploading seven zettabytesnote  of porn to Cerberus's servers. She jokes that most of it was Joker's.
    • By maxing out Energy Drain and Tech Armor on low to moderate difficulties, a Sentinel Shepard in 3 can virtually ignore geth smallarms on Rannoch. Pyros and Rocket Troopers will still be threats, but you can stand in front of a Geth Prime and not even notice any shield decrease; just make sure you keep using Energy Drain, otherwise the buff will wear off...
    • Also in 3, the Dominate ability from the Leviathan DLC isn't even remotely useful when aimed at Banshees, Harvesters or Adjutants.
  • In Dragon Age II, a blood mage during Act I tries to mind-control Hawke. If Hawke is a mage him-/herself or has the Templar specialization, s/he promptly no-sells her spell (otherwise, another mage in the party must intervene). Also, siding with Janeka during Legacy will result in her trying to bind Corypheus to her will. He blocks the spell before he's even fully awake.
  • In Dragon Age: Origins – Awakening, a number of talents permit temporary invulnerability, most notably the sword-and-shield warrior's Carapace and the Legionary of the Dead rogue specialisation's Strength of Stone (which can be upgraded to also make you immune to magic). With sufficient stacking of powerful equipment you can even arrange total invulnerability to one or both without using those talents, but that's generally considered a little excessive.
  • One "Game-Breaker" in NFL Street has the running back become so powerful that he can take hits from the opposing team unfazed.
  • In The Elder Scrolls V: Skyrim, we have the Thu'um called "Become Ethereal". It's meant to make you temporarily invulnerable (and also harmless) so you can escape, but if you just don't wanna deal with a hostile crowd and rush through you can use it too. It will negate all harm to you, including fall damage.
    • Also the ultimate armor perks Deft Movement and Reflect Blows, requiring a 100 skill level in light or heavy armor respectively. Deft Movement is a traditional no sell giving you a 10% chance to ignore a melee strike. Reflect blows is exactly what it says on the tin, a 10% chance to return melee damage back to sender. It's hilarious to see a giant or dragon die from trying to hit you.
  • Galactic Civilizations: a common tactic during a war is to raid enemy freighter runs, thereby cutting off their economies. The Galactic Privateer building renders you totally immune to this, so when someone grabs the Conflict Ball the only trade routes you risk losing are the ones that are already directed towards that civilization.
  • The Doomwood saga of AdventureQuest Worlds features super-badass undead abomination Vordred, whose main schtick is being immune to light-based magic, the main means of Paladins and others to destroy the undead, rendering them utterly screwed — for this reason, he is known as the "Paladin Slayer." It is learned during the final showdown that Vordred's armor of skulls is how he can No Sell light-based magic, and when Artix blasts the armor apart with the spirit power of his entire undead army, defeating him finally becomes possible by means of pinning down his Shadow form using Artix's own Shadow so that he can no longer regenerate.
  • Characters in City of Heroes with high enough defense can no sell anything, making a "soft capped" defensive build extremely valuable. Negating attacks is also the hallmark of several endgame Destiny powers, which (in addition to serving as a massive Status Buff) also allows you to no sell an attack for the entire league. (Clarion negates controls, Rebirth can heal through almost anything, Ageless can counteract slow and endurance drain effects, and Barrier just makes you Nigh Invulnerable). The rarely seen "Phase Shift" effect also allows you to become completely immune to everything, but prevents you from affecting anyone but yourself.
  • Assassin's Creed: Revelations has a rare heroic example: When the Assassins under Abbas try to use Assassinations on Altair, it only hurts him, but doesn't One-Hit Kill him like when he does it to others.
  • Mana Khemia: Alchemists of Al-Revis gives us Pamela Ibis, a ghostly schoolgirl whose Physical Immunity skill lets her do this with any physical attack. Her defensive support is even better; it makes her immune to everything. Both combine nicely with her other skills.
  • Record Of Agarest War 2 has an Extend Skill called "No Fear" that completely nullifies all damage to the base HP of the person activating the passive skill. Because of this, players found that if you let Eva, Jainus, and Fiona pump up their vitality stat when they first join you then learn this skill, you are practically guaranteed to bulldoze through any damage and come out unscathed.
  • Power characters in Warriors Orochi, while taking damage from them, don't flinch from weak attacks which, more often than not, results in the character taking massive damage or even getting killed as a result.
    • Characters in hyper mode, most notably Lu Bu, can do this too.
  • Asura's Wrath uses this often when a new enemy is first introduced; expect the first punch to the face to always do nothing. The second massive punch, usually coming after Asura becomes even more pissed off, usually causes some damage, much to the shock of the enemy. And then you unlock the Obliterator Gauge.
  • Project X Zone lets you choose three things when an enemy attacks you: counterattack, defend, or No Sell the attack. The No Sell costs a whopping 60-point Cross Gauge which sadly is an Awesome, but Impractical way to drain your gauge (as every ally shares that same gauge). Worse, if your enemies have a 100% Cross Point gauge, bosses and sub bosses will just use their Limit Break, that will just bypass the entire thing and deal full damage against you.
  • Runescape: At the end of The World Wakes, Saradomin shows up and tries to teleport you away. Nothing interesting happens. This serves to prove that Guthix's last gift to you, immunity to the power of gods, does in fact work.
  • In Metal Gear Rising: Revengeance, the end of the second phase of the fight with Senator Armstrong ends with Raiden attempting two consecutive rounds of Rapid-Fire Fisticuffs. After the first round, the boss simply brushes off his chest and adjusts his glasses. The second round at least manages to push him back a few feet back, with Raiden shouting in a mix of rage and horror "Why Won't You Die?!" This was after Raiden broke his high-frequency blade- a sword that previously cleaved through Humongous Mecha with ease -against Armstrong's skin.
  • In Marvel Super Heroes:
    • Using the Space Gem with either Juggernaut or Magneto will give them special armor that will allow them to take zero damage at all. Magneto's less useful, though, as people can wear it down.
    • Marvel vs. Capcom gives us Golden War Machine, who doesn't flinch when struck. However, he can't block either, so he will be struck down quickly if you're not quick with your attacks.
    • It also has Mecha Zangief. A separate character in Marvel Super Heroes Vs Street Fighter, but a transform in Marvel Vs Capcom. And deadly against then-popular button-mashers addicted to Spider-Man and Wolverine—nothing like rushing claws-first into a Spinning Piledriver.
  • In Ys II, attempting to use time magic will not work on bosses, since Adol cannot use two magics at the same time (Most attempts at hurting bosses with your sword will only result in Adol getting hurt). Attempting to use it on Dallas who can only be hurt with a sword will be met with Dallas stopping time himself and unleashing a barrage of bullets with you at the center.
  • In Dishonored:
    • Daud is Marked by the Outsider in the same way as the player character, which renders him immune to most of your abilities (and vice versa). Even upgraded sleep darts, which drop anything else in the game in under a second, don't even make him blink. This has the side effect of meaning that his is easily the most awesome fight in the game.
    • The Torturer is a lesser example; he doesn't have the Outsider's Mark, but is an Outsider-worshipper and thus practices a form of magic that grants him resistances to quite a few of Corvo's powers and abilities (though not to the same extent as Daud).
    • Daud himself has to contend with this when battling other Outsider-empowered individuals in the game's two DLC campaigns (namely Billie Lurk (who isn't Marked but apparently gets Mark-level powers and Contractual Boss Immunity due to being simultaneously empowered by both Daud and Delilah), a dream version of Corvo, and Big Bad Delilah).
    • Granny Rags also has the Outsider's Mark, but she's not immune to sleep darts, Bend Time, or Possession. However, she is immune to Rat Swarm. The rats won't even try to attack her, and then she'll command them to attack you.
    • Emily can't be harmed by anything Corvo does, though this is more Infant Immortality than No Sell. The only time the game Hand Waves this is by telling you she's immune to Possession if you try to use it on her.
  • In SD Gundam Capsule Fighter, there's the anti-flinch ability. Inherent in Mobile Armors and a select set of Mobile Suits, such as the Wing Zero Custom and Heavyarms Custom, this allows units to be struck with attacks and keep going. Where attacks would usually cause a unit to flail when struck with bullets or melee attacks, these units can take these hits and keep going. Yes, they can still be knocked down and destroyed, but it makes the difference when you can smack them around and won't fall and they smack you around and drop you like a sack of potatoes.
  • In Forsaken Chronicle, Gage Novus completely ignores everything Kierryn throws at him in their showdown. Then he does the same thing to Exie. It takes a cheap shot Kamehame Hadoken from Connor to finally bring Gage down. In 5, Shinya does this to Connor in Connor's chapter of the story. However, one power up from Bluebird's love for Connor and the situation gets reversed.
  • The hero Bristleback in Dota 2 basically works on this principle, albeit only for damage done to his back/sides. He gets massive damage reduction to all damage not taken by his front, which, combined with his high HP pool and items increasing his armor and strength, make a farmed Bristleback almost impossible to kill. He also has the best turn rate in the game, making it easy for him to block damage.
  • Trying to punch Killbane during the big fight with him in Saints Row: The Third results in Killbane doing just this. (You have to whack him with a weapon for a bit first.)
  • An endgame craftable syringe, "Unstoppable", in Far Cry 3 lets you temporarily No Sell everything. It lets you walk through machinegun fire, tank RPG missiles to the face, and shrug off tiger claws like they're nothing. Considering all the other possibly-supernatural stuff going on with Rook Island....
  • In terms of actual gameplay, Final Fantasy has this all over the place.
    • Due to the Elemental Rock-Paper-Scissors mechanic that the game has, occasionally an enemy will be straight-up immune to attacks with a given elemental affinity. In some circumstances, this will allow enemies to ignore even Limit Breaks from either magic casters or Summons, occasionally to the surprise of the player.
    • In almost every game, mid-top tier equipment and accessories will grant full immunity to different elements or status effects (the most notable being the recurring Ribbon accessory, which nullifies most - if not all - status effects in most iterations), allowing a player with careful planning to pull this on bosses.
    • Final Fantasy IX: Characters learn Equip-abilities, which remain active through every battle. Several of these are status-effect related (Body Temp, Antibody, Locomotion), and grant perpetual, permanent immunity to their respective status effects (Heat/Freeze, Poison/Venom and Slow/Stop, respectively), allowing you to render many of the game's nastier status effects ineffective. Knowing which ones to equip is essential for late-game bosses.
    • Final Fantasy X: The Nul-(Element) spells learnt by Yuna grant (current) party-wide immunity to attacks of that element, until hit by such an attack. And they stack (in the sense that you can be immune to all 4 elements at once). Needless to say, they're a tactical boon in several boss battles (most notably, Seymour Omnis).
  • In the MOBA Smite, many tank-type gods are capable of this, most notably Hades, the Greek god of the Underworld, who already has high defense in addition to the copious amounts of defensive items players stack on him. He REALLY No-sells, though, when he activates his ultimate move - saying "Your soul is mine!" as he pulls all enemy gods toward him while damaging them. The kicker? He is completely immune to knockbacks, stuns, taunts, and even gets a large defense buff while doing this. No matter what you throw at him, he won't sell it.
    • Hercules is notable in that he has an ability that, when leveled up enough, will heal him for 120% of the damage he takes for the next 4 seconds. Meaning that, unless his health is very low, he's practically invincible. It's not uncommon to see an entire 3-man Joust team beating on Hercules with little effect.
    • The Aegis Amulet item freezes you in place for up to 3 seconds, and makes you completely invincible to everything. Stuns, taunts, knockbacks, damage, you name it, and the user won't sell it.
    • The Purification Beads item will allow you to do this to any crowd control abilities such as stuns, slowdowns, and the like. It also allows players to do this to Ares' ultimate move, where he yanks all enemies toward him with chains. Use the beads when he nabs you, and the chain will simply fall off.
    • Aphrodite is definitely not a tank, but can induce this with her Ultimate, Undying Love, which will give her invulnerability and shoves off all crowd controls towards her... for a split second. And if she has a Soulmate... her Soulmate also gets this bonus.
  • Warframe:
    • Rhino's second ability, Iron Skin, allows him to casually absorb between 400 and 1200 hit points of damage. As a very useful side effect, the ability also allows him to ignore the knockback effects of any attack that would knock a smaller frame off their feet. Scorpion harpoons? Might as well be a mosquito bite. Shockwave MOA stomps? Just walk right on through. A backhand across the face from an Infested Ancient? Like a warm summer's breeze.
    • On the other side of the coin is the Stalker - a rogue assassin who avenges bosses killed by the player. Outright immune to most Warframe abilities, and able to use his unique Dispel ability to cancel out buffs on player frames, such as the aforementioned Iron Skin. Oh, and don't try to run. He is everywhere.
  • In Scenario 49 of Third Super Robot Wars Z: Jigoku-hen, Heero is able to resist the effects of Gadlight's Sphere of the Quarreling Twins due to his affections for Relena. Although impressed, Gadlight states he is Just One Man and alone, while the rest of Z-BLUE are affected. Fortunately, Heero covers Setsuna long enough for the latter to acquire the 00 Qan[T] and activate its "TRANS-AM Burst" effect, restoring Z-BLUE to normal.
    • In Super Robot Wars Impact, Getter Robo G is stolen and the Getter Team races in with the original Getter to confront it. Getter G is incredibly powerful, to the point where Ryouma's able to get behind Getter G and fire a Getter Beam at it. All it does is light up its eyes, turn around and fire its own Getter Beam, forcing the Getter to dodge.
  • Warcraft III: Spell Immunity, as its name implies, makes the unit entirely impervious to magic. Even moreso in the expansion, where certain attack types are now "Magic" in nature, and subverted in that some positive spells can go through.
    • The inverse is also found with ethereal units, who can only be targeted with magic attacks and spells at the cost of being unable to attack. Needless to say, there is not a single unit that combines these traits.
    • The Amulet of Spell Shield blocks the effect of a single spell, but takes a while to recharge. Savvier enemies will "waste" it by casting a weak spell on the hero, then unloading all manner of curses on it.
    • The Divine armor type found on certain powerful characters reduces all incoming damage to 5%. This generally translates to even heavy infantry only doing 1-2 points of damage against a unit that has several thousand HP. It does, however, have a weakness against Chaos-type attacks, which deal full damage to everything.
  • Dark Souls has Poise, which if high enough, allows the player to fight with less of a chance of recoilling from heavy damage. Havel's armor is renowned for ensuring it's wearer not give a single shit about taking a Greatsword +15 to the face.
  • Castlevania games: Castlevania: Symphony of the Night has the Iron Shield, which grants the player small times of invincibility upon the said shield getting hit. Also, the Alucard Shield when it's ability is activated. It damages enemies at a fixed amount, heals the player at the same time, and grants the player 3 seconds invincibility for each enemy or projectiles that hits the shield until the MP runs out.
    • In Aria Of Sorrow and it's sequel Dawn of Sorrow has the ability soul that you can get from Final Guards, it completely nullifies all attacks at a large MP cost per second. The said soul is hard to get though.
  • Wild ARMs XF has the skill Force Field which can be used by the Sentinel class. It negates all kinds of attacks and status effects until the character who used it gets its next turn.
  • Megaman 8 Bit Deathmatch: Unlike it's classic 2D-game counterpart, the Skull Barrier now grants the user total invincibility for a short time. The Leaf Shield also does this, but it's more of an Attack Deflector shield.
  • World of Tanks: Any time your target has more armor than your gun has penetration. Some large ham examples follow.
    • KV-1. Frequently top-tier, this is one of the early kings of no-sell to prewar tanks and anything with an autocannon.
    • AMX-40. Sloped armor just as thick as the above, at one matchmaker tier lower. Can frequently be seen waltzing through a blizzard of shells to stop, fire, and laugh loudly. Only when it is top tier, though.
    • Matilda. Mean, English, and prone to cherry-tapping targets down.
    • Hetzer. To quote their drivers, "Hetzers gonna Hetz." To add insult to injury, it is also very sneaky.
    • The IS line in general. They may be thin-skinned, but severe angled armor makes up for it in spades.
    • Maus. One of,if not the king of no-sell tactics. Watch the last two episodes of Girls und Panzer to see it in action- it is top tier in this game, and this makes it a long wait before you see them.
    • T95 tank destroyer. Mighty Glacier bar none; slower at top speed than a Maus in reverse gear, but its low profile and roughly 1'-thick layer of armor arranged with good rounding and extreme sloping means that it effectively no-sells 99% of the things that dare to hit it from the front.
  • Virtua Fighter's wrestler character Wolf has a specific No Sell move where he throws himself forward slightly and shrugs off lighter punches and kicks. He still takes damage, but doesn't flinch and has several follow-up moves to belt the opponent or grab them.
  • In Company of Heroes, under the game's in-built penetration rules, there is a percent chance for a shell to bounce harmlessly off the armor of a vehicle, dependent on the gun's penetration value (a separate thing from it's power) and the target's armor. Infantry weapons such as rifles and machine guns are, as you'd expect, harmless against armored vehicles.
    British Infantry: We can't hurt that!
    German Grenadiers: Okay! Wasting ammo!
    American Rangers: Fire your rifles! We can distract them at least!
  • The Parry skill in Fleuret Blanc is a guaranteed block against any attack — unless it comes up against Feint, in which case a difficult Quick Time Event determines its success.
  • Xenoblade Chronicles:
  • In the first Heavy Gear adaptation, armor penetration was actually one of the things considered by the game's damage engine (a modification of the MechWarrior 2 engine, which lacked it). This meant that a suitably large, heavily armored Gear could bounce weaker shots reliably. Unfortunately this made machine guns effectively worthless after the first tier of upgrades, since the player could shoot at a medium Gear all day and come no closer to damaging its armor even after several dozen direct hits. Up at the heavy weight class, even the head armor of a Gear could deflect machine gun fire. This ultimately made the massively armored, slab-sided Mammoth invulnerable to anything less than a heavy autocannon burst—its armor was so stupidly thick that it could afford to ignore any weapon without at least 140 millimeters of penetration, meaning otherwise reliable standbys like the medium autocannon or light rocket pack couldn't penetrate the Mammoth's thick armor to damage it. This was changed for Heavy Gear 2, where a machine gun, given enough time and ammo, would eventually nibble even the mightiest Gear to death.
  • In Chapter 17 of Kid Icarus: Uprising once Pyrrhon takes control of the Aurum, Viridi decides that the Godzilla Threshold has been crossed and drops a Reset Bomb on the Aurum control ship. In an earlier chapter, a Reset Bomb was shown to be powerful enough to wipe out several warring nations at once by causing a magical forest to explode from ground zero. This time, the Incendiary Exponent granted to the Aurum by Pyrrhon just burns away the forest before it can grow.
  • In Batman: Arkham City, in the "Joker's Carnival" special challenge, the Joker participates. He's immune to your takedown moves.
  • The Legend of Zelda: Oracle of Ages has the three "Holy Rings", which grant immunity to different types of hazards. The green one in particular, if sent over to Oracle of Seasons, can be used to ignore the Final Boss's Human Shield.
  • In Jimmy and the Pulsating Mass, Helga's optimism gives her immunity to most Standard Status Effects.
  • The Xenomorph in Alien: Isolation is almost completely unaffected by most weapons at Amanda's disposal. Even a shotgun blast to the fact only stuns it for about a second. The only truly reliable weapon against it is the flamethrower. However, use it too much, and it eventually starts to become more prone to just power through it for the One-Hit Kill, or outsmart you.
  • A Very Long Rope to the Top of the Sky: It's possible to get enough Defense or Spirit to make an attack or spell do 0 damage. And some enemies are immune to certain elements. Like wind spirits being immune to wind magic.
  • In CAVE games with a True Final Boss, if you fire a Smart Bomb while fighting said TFB or otherwise gain invincibility, it will raise a shield to protect itself from any and all damage until your bomb's effect ends.
  • In Family Guy Video Game!, at the end of the second level as Stewie he must use his mind control ray on Death to have him kill the nurses attending to a hospitalized Peter. If you try to use the ray on the nurses, Stewie will declare "No mind to control, but... you're doing good."

    Web Comics 
  • Theo from Sidekicks manages to do this to Monk every time the latter tries to use his superpower.
  • In Tower of God, Shinsoo is everything. It's an unlimited power and is breathed instead of air, so those who are apt in controlling it prefer this to normal physical attacks. So when people who are extremely resistant to it appear, like Yuri and Viole, this trope just piles up.
  • Weregeek (or rather its guest page) reminds us: while Warhammer 40,000 may be fun, very few sorts of Mind Screw can be worse than this trope applied recursively.
  • Yet Another Fantasy Gamer Comic, in a Lord of the Rings plot. Turns out the rings tempt and take over their wearers by working around inhibitions. One of these is given to Charlotte. Yeah, good luck with that.
    Cyclops: Any creature with half a brain will totally submit to its power!
  • All paladins have a natural No Sell with the Axe of Prissan in Goblins. In order to ensure it is wielded by a paladin for good, the weapon is magically enchanted to pass harmlessly through any paladin it strikes. The enchantment also extends to anything attached to the axe. As revealed later this can be manipulated. The goblins tied a rope to the axe and then threw it through Kore. While the rope was still inside Kore, it was severed from the axe and rematerialized inside his throat.
  • The Order of the Stick:
    • The prequel Start of Darkness has Xykon kick off his ascension (or de-scension) to lichdom by taking Lirian the Elf druid in a Curb-Stomp Battle. None of Lirian's magic affects Xykon, including turning herself into a dragon to fight better.
      Xykon: Are you starting to get it yet? Your claw/claw/bite doesn't impress me, I have Damage Reduction up the wazoo.
    • The Monster in the Darkness also has incredible Damage Reduction, to the point that he didn't even notice Belkar attacking him. Haley's next suggestion was to run the hell away as fast as possible.
    • Miko also tried and failed to harm the Monster. Apparently, her katana "tickles". When he promptly challenged her to a "who can hit the lightest" game, she planned to use her round to attempt her most powerful attack, but she never got that far because the Monster's weakest attack sent her flying.
    • Using negative energy effects on Nale is just plain stupid; making out with his girlfriend involves a close encounter with a level drain attack, meaning that he buys Potions of Negative Energy Protection in bulk. Unfortunately for him, he is less resistant to knives.
  • Gunnerkrigg Court: Jones has a sparring match with Sir Eglamore, where his sword glances off her face without leaving a mark. Chapter 40 later shows her being invulnerable to a spear, fire, freezing, and immersion in lava. Every part of her body, including her hair, is indestructible.
  • Sluggy Freelance: Bun-bun is immune to Basphomy's magic that inflicts one's worst fear upon one. Apparently this is because he's so badass and his worst fear is losing, so it just makes him try harder. He finds it much harder to forfeit a struggle later on.
  • Godslave: When Edith tries her Megaton Punch on Turner, his only reaction is a small wince.
  • Cucumber Quest:
    • Almond blocks Peridot's petrification-into-gemstone spell seemingly by whacking it aside with her sword, but it was really her Heroic Spirit that kept her sword from being transformed.
    • Nautilus was able to use her Summon Magic to good effect even against the Disaster Masters until she ended up fighting Rosemaster, who simply grabs it and hurls it to the floor. (Earlier, Saturday had evaded its attack by tying it into a lasso, but the second instance is much more serious.)
  • Grrl Power: Maxima pulls off a rather spectacular no-sell when Vehemence gives her a super-powered punch to the face. Her internal monologue reveals that he broke her nose, but she's not about to tell him that.
    Maxima: You made me take a step back. You are strong.
    Vehemence: Hah hah, what the fuck.
  • In Champions Of Faraus Mischevies, a type of trickster spirit, have tounges that nullify magic that comes into contact with them.

    Web Original 
  • This happens when Superman tries to fight Darkseid in the Cartoon Hooligans episode "What If Superman Got Sick?!". This is justified due to Superman being sick.
  • In Worm:
    • One of the things that makes the Endbringers so hard to fight is that they are barely if at all affected by many parahuman powers. Justified by the majority of their body being non-essential and the essential parts being composed of material so dense it violates physics.
    • Crawler will take damage from any attack the first time, but afterwards his body will develop a natural counter that lets him ignore it completely.
    • Scion makes them all look like chumps, being able to completely counter any ability after having a second to identify it. Justified in that he's the source of most of the abilities or has analogues. He simply attunes himself to the shard and applies a perfect counter shard.
  • Red vs. Blue sees Tucker attempt to drop a shipping container on a recently recreated Tex only for her to no sell it.
  • Epic Rap Battles of History:
    • In "Superman vs. Goku", Superman's heat beam bounces harmlessly off Goku's arm.
    • In "Hannibal Lecter vs. Jack the Ripper", Hannibal attempts to break Jack with his raps but Jack is unfazed.
  • Some bosses in Elemental Story can outright nullify any damage if the player fails to string up combos more than a specified amount.
  • Dragon Ball Z Abridged plays many examples from the original show straight, but also puts in an example that involves no selling God. During Goku's fight against Freeza, Goku tries to muster some Heroic Resolve by telling himself how evil Freeza is, and that Goku has to stop him. Freeza challenges God to strike him down if he is really so evil. Freeza doesn't even finish his sentence before being hit by a Bolt of Divine Retribution, but is utterly unaffected by it. If anything, he's mildly amused and tells God to try harder next time.
    Freeza: If I'm really as evil as you say I am, then let God strike me down where I st- [Bolt strikes, Freeza is completely unharmed] Ha! Nice try, jackass! Next time, give it your A-game!
  • In Kingdumb Hearts: "Derp Dorp Dorpence," when Sora first encounters young Xehanort, he uses dream power to drop coconuts on him. Later, when he encounters young Xehanort again, Xehanort tries to no sell him, telling him that this won't work on him again. Sora uses dream power to turn him into a coconut.

    Western Animation 
  • Looney Tunes: Yosemite Sam, who has billed himself as fearsome and unbeatable, took this to absurd extremes in the 1960 cartoon "Lighter Than Hare," when he boasted that his "indestructible tank" would take out Bugs Bunny. Sam guessed wrong! He tried again with his army of "undefeatable robots" ... but they didn't stand much of a chance against Bugs!
  • The Simpsons: Several episodes, largely involving Homer. The best known is Season 8's "The Homer They Fall," where Homer learns he has an abnormal medical condition that effectively makes him a Stone Wall and decides to take up boxing. For most of the episode, Homer indeed withstands incredible punishment and never so much as flinches ... although virtually all of his opponents are weak, unskilled novice boxers. Homer soon gains national media attention, and it isn't long before somehow he earns a shot at former World Champion Drederick Tatum. The No Sell trope immediately crashes out the window the instant the Simpson-Tatum fight begins (Tatum's blows are just that powerful), and Moe is forced to rescue Homer seconds before Tatum can deliver a blow that surely would have been fatal.
  • Two examples in the South Park episode "Good Times with Weapons":
    • The boys get real "ninja" weapons and pretend-fight with Butters and his persona "Professor Chaos". Professor Chaos repels heat and ice attacks, so Kenny uses his non-elemental attack, a real ninja star into Butter's eye.
    • Cartman picks the ninja power to have whatever power he wants. In a practical sense, it's straight up No Selling.
  • Teenage Mutant Ninja Turtles:
    • In one episode, Shredder gets his hands on a ray that makes people afraid. He uses it on the turtles and Krang angrily calls him a fool, saying something to the effect of "this does not work on mutants!" Of course, Krang never once mentioned that (in)convenient fact earlier in the episode. And, to add insult to injury, Shredder gets hit with the ray by the end of the episode, and it works on him just fine — leading to his subsequent humiliation. Then again, this incarnation of Shredder...
    • There is another episode with a fear ray that does work wonders on the Turtles, Bebop and Rocksteady, and Shredder himself. Krang, although not totally immune, is less affected.
    • In another episode, it was established from the beginning that Krang's brainwashing device only affected humans. Unfortunately, because it had to set on the roof of the Channel 6 building, that meant Shredder had to have Rocksteady and Bebop do it so he would be safe, and it caused quite a few problems.
  • Avatar: The Last Airbender:
    Katara: You're not the only one who draws power from the moon. My bending is more powerful than yours, Hama! Your technique is useless on me!
    Toph: And stick to the truth. I'll be able to tell if you're lying.
    Azula: Are you sure? I'm a pretty good liar. I am a 400-foot-tall purple platypus-bear with pink horns and silver wings.
    Toph: Okay, you're good, I admit it.
  • The Legend of Korra:
    • Similarly to the Airbender example, in "Out of the Past" Amon is capable of resisting Tarrlok's bloodbending with little effort. At most it simply slows him down. Tarrlok is visibly shocked, as it had always been his foolproof last resort if other methods of subduing people didn't work. The ending reveals that this is because Amon is himself a Bloodbender and is able to bloodbend himself into resisting it.
    • Aang is capable of ignoring bloodbending while in the avatar state.
    • The Dark Spirits in Book Two of Korra also have this ability, but it works on all four elements. In the first two episodes the main cast hit them with everything they've got, but the spirits either dodge or shrug off the attacks. Even after Korra entered the Avatar State, a single spirit swatted her aside and forced her out of it. Only Unalaq's (so far unnamed) spiritual waterbending techniques work on them, and even then they're only being calmed down rather than hurt directly.
    • Midway through the series, the sealed Northern Spirit Portal completely defies Unalaq's attempt to open it with waterbending. Even after 10,000 years, the Avatar's seal holds strong.
  • A heroic (or at least antiheroic) example of this can be found in Lilo & Stitch: The Series: many of Jumba's mind-altering experiments don't work on other experiments, or in some cases, at least, on experiments created after the one with mind-altering powers. Stitch (who himself has no mind-altering powers to be hindered by this rule) was the last of Jumba's original creations, and is thus immune to all of them.
    • Jumba once shrugs off losing 99% of his intellectual capabilities without missing a beat because "1% of evil super genius is still pretty good."
  • My Little Pony: Friendship Is Magic:
    • Fluttershy in "Stare Master". She is being turned to stone by a cockatrice and one might expect her to have some clever solution to the situation, as is typical with such stories. Instead she just ignores it and stares the creature down and lectures it until it's intimidated into stopping and breaking the enchantment on her.
      • Granted, she was still being turned to stone, so she wasn't completely alone.
    • In a similar vein, "Return of Harmony" shows that Fluttershy is the only one of the mane six who's immune to Discord's verbal manipulation. Granted, he finally just gives up and uses straight up mind control instead.
    • "Keep Calm and Flutter On" reverses it. Fluttershy uses The Stare on Discord (the same one she used to cow a dragon into submission); Discord pretends to be scared, then laughs at Fluttershy for thinking her Stare could affect him. By the end of the episode both being immune to overt manipulation by the other forms the basis of a lasting friendship and his redemption.
    • It should be noted that in "Princess Twilight Sparkle" that Fluttershy's Stare now works on Discord, implying Discord's immunity might have come from his Lack of Empathy rather than anything else.
    • As the superhero Saddle Rager in "Power Ponies", her super-powered mode gets a full blast of the Mane-iac's doomsday weapon, and the beam bounces off harmlessly.
    • In Twilight's Kingdom Part 2: Until she voluntarily surrenders it, Tirek is unable to drain Twilight of the combined power of the Princesses' alicorn magic. Though likewise, Tirek shrugs off everything Twilight throw at him.
      • Tirek's magic (even with the power of the alicorns 2 of which regularly raise the sun and moon, Discord, and many ponies he absorbed) does absolutely nothing to the rainbow-powered Mane Six.
  • In My Little Pony G3: Twinkle Wish Adventure, it's no sell on The Power of Friendship for Whimsey Weatherbe, at least at first. After the ponies hit her with their cute and catchy song number, "That's What Makes a Friend," she just shrugs it off, saying that she doesn't believe them, that they only want to take the wishing star Twinkle Wish back from her and not actually be her friend. Ultimately, however, she gives Twinkle Wish back on her own when she realizes that keeping her isn't getting her anywhere as far as making friends.
  • In Batman: The Animated Series, The Joker tries to use his laughing gas on Poison Ivy after she and Harley upstage him. She lets out a brief laugh before revealing that it doesn't work on her, at which point she kicks him in the balls.
  • Aquaman in Justice League Unlimited after his opponent, Downpour, tries to drown him in a massive wave. He just stands there, not as much as blinking.
    • Seconds later Downpour throws three punches at Aquaman, who doesn't even flinch before knocking Downpour out cold with a single backhand.
  • In The Venture Bros., when Dr. Orpheus attempts to read the mind of Henry Killinger, the latter simply stands there until Orpheus passes out from a Psychic Nosebleed.
  • In The Powerpuff Girls episode "Speed Demon", Him is victorious in a Bad Future where the whole world has gone to “Heck”. The girls unleash a full assault, only for Him to pop back up and ask if they're finished.
  • In Gladiator's introduction in X-Men, The Juggernaut punches him in the stomach. He's unfazed, and tosses Juggernaut across the ocean. Then Phoenix shows up for the first time, and she shrugs off Gladiator's attacks and throws him into space.
  • The Avengers: Earth's Mightiest Heroes!:
    • Done hilariously with Luke Cage.
    "...It's called unbreakable skin, fool."
    • In the series finale, it's seen just how outmatched the good guys are when Galactus no-sells getting shrunk to microscopic size and trapped in Yellowjacket's gun. He reverses it without so much as turning to look at them!
  • Xiaolin Showdown has a Shen Gong Wu called the Two-Ton Tunic. When called upon, it transforms into a armored shirt that allows the wearer to shrug off any attack, even a punch from the Fist of Tebbigong.
  • ThunderCats (2011) has this in the "Trials of Lion-O". Lion-O must force Panthro out of a wrestling ring within a time limit, but cannot even move him.
  • In Futurama, Fry, due to lacking the Delta Brainwave (an inherent component of most forms of life), has reduced mental capacity in exchange for being completely immune to psionic attacks and manipulation.
  • In The Transformers G1 episode "The Golden Lagoon", diving into a spring filled with liquid electrum gives a coating that enables both Autobots and Decepticons to shrug off lasers, missiles, and even bombs. This enables the Decepticons to defeat even Omega Supreme, without getting so much as a scratch themselves.
    Starscream: Over 10,000 electron bursts hit me dead-on, and it felt like a soft breeze! Ah, ha-ha-ha-ha-ha!
  • In the SpongeBob SquarePants episode "The Bully", SpongeBob is threatened by Flats Flounder and spends most of the episode trying to avoid him. But when the time comes for Flats to beat him, it turns out that SpongeBob's spongy body absorbs the blows, leaving him unharmed. Flats continues hitting him until he's completely exhausted and falls over.
  • In the Dora the Explorer Christmas special, "Dora's Christmas Carol Adventure," Swiper, No Swiping! didn't work on Future!Swiper when it was used by his past self, of all people.
    Future!Swiper: That doesn't work on me anymore!
  • In Steven Universe modern Homeworld gems have weapons and equipment that directly disrupt the physical forms of gems, instantly reverting them to gem form. Steven doesn't have the physical form of a gem, though, but an organic human body, so they don't seem to do much more than make him feel a bit odd. On the flipside, Homeworld technology has advanced considerably in the six thousand years between their defeat in the Gem War and the present. The hand-shaped Homeworld ship that shows up in "The Return" isn't even scratched by the Crystal Gems' woefully obsolete Light Cannons (though early in the series, just one was enough to destroy an automated probe.)
    • In "Earthlings", Amethyst insists on fighting Jasper one on one, to prove that she is as strong as her. Armed with the extra training and weapon upgrade from the weeks since the last time they'd faced each other, she puts all her strength into her attack. After taking a couple of blows from her, Jasper just stops and takes every attack from her without suffering any visible damage.
    Jasper: Is it sinking in yet?
  • In Mega Man, the Robot Masters almost always flee after Mega Man steals their powers, letting him end some fights before they begin. However when he tries this trick on Pharaoh Man, Pharaoh Man responds by punching him in the face so hard that Mega flies to the other side of the street.
  • For every dragon weakness on Dragons: Riders of Berk, there's at least one species that's immune to it:
    • Typhoomerangs are able to eat eels, which are poisonous to all other dragons.
    • Scauldrons are able to eat blue oleander, a flower that's lethal poison to all other dragons.
    • Gronckles are unaffected by all forms of dragon root, an herb that causes dragons to go crazy and, in concentrated liquid form, can incapacitate them.
    • Whispering Deaths are, unfortunately, unaffected by dragon nip, which has a calming effect on all other dragons.
    • The Death Song lures its prey in with a hypnotic song; Thunderdrums are unaffected since they have terrible hearing.
    • Viggo's dragon hunters make their chains, cages, etc. from a "dragon-proof" metal completely impervious to all forms of dragon fire and that dragons can't bite or claw through. However, a Razorwhip tail is sharp enough to slice through it, Hot Burples can bite through it, and Changewing acid can dissolve it underwater.
    • It turns out marble is also impervious to all forms of dragon fire and able to completely withstand physical dragon attacks. So far, only Catastrophic Quakens are strong enough to damage marble.
    • The dragon-worshipping Defenders of the Wing feed the local dragons sage fruit to keep them docile and non-aggressive. Toothless is the first dragon they've ever seen resist its effects (to protect Hiccup).
  • The Bloodwolf in The Adventures of Puss in Boots is on such a higher level than anyone else, that nothing anyone does to him makes him do more than flinch slightly. He blocks all of Puss' attacks barehanded just to show he can, as when Puss finds an opening and stabs at the Bloodwolf with all his might, Puss' sword breaks against him.

    Real Life 
  • There was also the (likely apocryphal) tale sideshow performer whose stage name was "Oofty Goofty", also billed as The Wild Man of Borneo. He took a job as a sideshow wildman and had covered his body in hair set in place with tar. A week later he grew ill from what is said to be an inability to perspire due to the thick tar. It nearly proved impossible to remove, with doctors at a hospital having to put tar solvent on his body and leave him on a roof, where it melted off of his body. Some time after that, he was thrown out of a saloon onto a hard cobblestone street and claimed later to feel no pain from it. He then utilized his newfound resistance to pain by inviting the citizens of San Francisco to take a whack at him with a baseball bat for ten cents a swing. Worked out pretty well...until boxing champion John L. Sullivan took up the challenge and broke the bat over Oofty's back, fracturing three of his vertebrae.
  • Harry Houdini claimed to be able to withstand any blow to the abdomen if he had time to brace and would frequently work this into his shows. According to testimony surrounding his death, he was met by some students/fans who asked him about this ability backstage. Harry told them he could perform the feat when prepared and they took it as a sign to proceed. They struck Harry and the blows were believed to have ruptured his appendix. Houdini most likely would have survived had he undergone emergency surgery, but he refused medical care. However, rupture of the appendix by blunt trauma is not common. It is also reasonable that Harry already had appendicitis and all the blows did was confuse Harry about the cause of his abdominal pain, making him dismiss a warning sign that could have saved his life. In either case, Harry refused to abandon a show in favor of emergency care and subsequently died of peritonitis secondary to his ruptured appendix.
  • Many professional fighters tend to act as though a hit had no effect to throw off their opponent. Most of the time when a fighter does this, it actually means they were hurt.
  • Car accidents subvert the trope: safer cars (especially safer sports cars or race cars made after the 1980s) have crumple zones and are specifically built to take the impact of a crash, meaning the crash, the car, and/or both can easily look like No One Could Survive That!, while its passenger(s) can easily be uninjured or capable of walking away. On the other hand, older vehicles before safety developments and crumple zones or unsafe modern vehicles could themselves appear to have sustained no damage - with the occupants killed or seriously injured.
  • More awareness of psychological trauma and post-traumatic stress disorder has led to some people assuming all people who have suffered a traumatic event or loss must be suffering from the most severe, stereotypical forms of it. This unfortunately has even led to cases of soldiers who don't have PTSD being judged as merciless killers (even in cases where they killed no one and were not combat personnel), or people questioning someone's allegations of abuse or rape because "they got over it too quickly."
  • An interesting case comes from World War II, during a patrol, a group of P-47 Thunderbolts were looking for German fighters. One pilot saw some, but before he could react, one of the Germans (who were diving on the formation) knocked his plane out of the fight. After a few thousand feet went by, the P47 leveled off, and after a couple attempts to bail out, the pilot decided to try and return to base. After this, ANOTHER German fighter (an FW-190) arrived, and started firing on him... after 3 attempts, the German RAN OUT of ammunition, but the 'Jug' was still flying. The German rendered a salute (probably the German ace Colonel Egon Mayer, who would have been denied his 67th kill of the war), and left. The American arrived back at base, landed, got out, and started counting the bullet holes. After hitting 200, and not even moving off the wing... he gave up. The pilot in question? Robert S. Johnson
    • Grumman fighters of the period were also subject to this, being specifically designed so that the entire plane could be wrecked and the cockpit would still be intact. Versus the Mitsubishi Zero, this led to battles where the Zero pilot could easily catch the lumbering Wildcat, then pour bullets into it for fifteen minutes to no effect. But if the Zero got in front of the Wildcat for even two seconds...
  • When the United States Navy was made anew with the Naval Act of 1794note , Congress authorized six frigates as designed by Joshua Humphreys (though one was extensively modified by her naval constructor). These ships were designed to be America's capital ships in lieu of heavier ships of the line and were quite unlike common European frigates. For one, their frames and other critical parts were made of southern live oak (Quercus virginiana), a form of live oak that grows only in what is now the southeastern United States and is much stronger than the kinds of oak commonly used in ships of that time. For another, Humphreys included a number of innovations in his designs, such as "diagonal riders" that greatly improved the frigates' structural integrity. It's resulted in memorable cases of these frigates shrugging off things that would have easily ruined other ships—
    • This is how USS Constitution got her nickname "Old Ironsides," during her battle with HMS Guerriere during the War of 1812. Upon seeing the cannonballs of the British frigate's 32-pounder carronades bouncing off of Constitution's hull, one of her crew shouted "Huzzah! Her sides are Made of Iron!" That's right, she was (and still is, presumably) tough enough to No Sell cannonballs—and despite that, she was still fast enough to outrun heavier fighting sail like ships of the line, as she did with HMS Africa during the "Great Chase" earlier that year (of which Guerriere had also taken part).
    • USS United States, the first of the six frigates, had a moment of this during The American Civil War. By then she had been in ordinary and left to rot for years at Norfolk. As the war drew to a close, the rebels sought to turn the ship into a harbor blockade by scuttling her. Despite years of neglect, the live oak timbers were still strong enough to ruin a whole box of axes just trying to cut into them. It took drilling holes into the ship's hull just to sink her. Even that wasn't her final fate—Union forces raised her from the harbor bottom intact after retaking Norfolk, only for her to be broken up and sold for scrap after the war's end.
    • In 1938, a hurricane hit New England and caused Constitution to be blown out into Boston Harbor. She slammed into the Bagley-class destroyer Ralph Talbot, yet only suffered superficial damage. Eight years later, a Navy tug accidentally rammed her in the stern, and again only took minor damage above the waterline. Constitution was well over a hundred years old by this point yet was still tough enough to take a roughhousing from ships made of steel!
  • During the Second World War, thanks to the armored flight decks of British aircraft carriers, they could no sell kamikazes. This photograph of HMS Formidable ablaze after being hit by a kamikaze is often used when kamikaze missions are featured in the media—generally without revealing that the Formidable was launching planes again less than four hours later. A popular legend of the time was that one of the first announcements a British carrier captain made to his crew following a kamikaze attack was "Sweepers, man your brooms."
    • All but two of the aircraft carriers the British had at the start of WWII were sunk during WWII. Later ones, completed during WWII, could shrug off a kamikaze attack. All but one of the earlier ones was a converted WWI-era warship and a sitting duck.
  • In what was one of the silliest naval battles of all time, the USS Monitor, the world's first true ironclad warship, and the casemate ironclad CSS Virginia squared off in the Battle of Hampton Roads (which, contrary to what the name might suggest, was a naval battle) during The American Civil War. The two ironclad warships squared off and started firing cannonballs at each other for three hours, only to discover that neither ship could cause significant damage to the other because the cannonballs kept bouncing off of them. Eventually a chance shot temporarily blinded the captain of the USS Monitor, causing it to pull back momentarily before another man took over. The CSS Virginia interpreted the temporary pullback as a withdrawal, and thus began to withdraw itself, so when the USS Monitor returned to the battle, they thought the CSS Virginia was fleeing. Both sides promptly declared victory in the battle. As a result of the battle, all the European powers immediately stopped building wooden warships and built copies of the USS Monitor instead.
  • Despite being an awkward and by then outdated design, the French Char B1-bis heavy tank was one tough beast. One such tank called Eure was ambushed by several German Panzer IIIs and Panzer IVs and took 140 hits without sustaining significant damage. It single-handedly took out thirteen of the enemy tanks.
  • Despite being badly mis-used and poorly maintained in the first six months of the Soviet-German War, the T-34 medium and KV-1 heavy tanks were basically invulnerable to absolutely everything in the German Army's arsenal save the super-heavy 88mm anti-aircraft guns... and infantrymen getting on top of them to pour petrol on the engine block and setting it alight. Given the shortage of 88mm guns in the first year of the war, the latter fate was far more common. Several KV-1 tanks are known to have taken over two hundred hits from tank guns and (anti-tank) artillery without sustaining any damage (not even a lost track or periscope, no mean feat considering that the tracks were a sight more vulnerable). The first four German Tiger I tank accomplished similar feats against the Leningrad Front in the winter of 1942-3... before one got stuck in a swamp, its crew and accompanying infantry were driven off by artillery, and the vehicle itself was captured. The capture would have far-reaching effects just six months later...
    • 75mm and 50mm AT guns actually had decent record against those tanks, being cause of well over 60% T-34 combat losses in 1941. Fortunately, Germans relied primarily on 37mm "Doorknocker" in 1941, which played the trope perfectly straight.
    • German Tiger I and Panther tanks were incredibly tough to take out with Soviet and Allied tank mounted weapons at the same range that both Tiger Is' and Panthers could deliver a killing blow to its opponents. It got to the point where the only way to take them out without resorting to air strikes or artillery was to have several Allied or Soviet tanks attack at once with the hope that at least one could maneuver to hit a vulnerable spot.
  • No Challenger 2 tank has ever been destroyed by enemy fire (only one has been destroyed at all, by friendly fire from another Challenger). One tank is known to have taken at least 70 RPG hits without particularly noticing, while another was temporarily disabled by multiple RPG and anti-tank missile hits and was back in operational use within a few hours. Even the M1 Abrams, fighting in the same theaters alongside the Challenger, hasn't been able to take the same amount of punishment.

Alternative Title(s): Power Denial, Doesnt Work On Me, No Sale, Your Power Wont Work On Me