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"Tsuki ni kawatte, oshiokiyo!"
Before the Magical Girl confronts the Monster of the Week, she invariably issues a formal challenge, involving an always-repeated catch phrase and some topical variant. Reused every week as Stock Footage, typically against some sort of symbolic background. A signature pose and/or gesture generally accompanies the declaration, and there may be Dramatic Wind involved.
Frequently, the Magical Girl somehow magically knows exactly the right formula to say directly from her first or second battle, even if she fumbles and is otherwise unsure of her powers.
This isn't just a Magical Girl thing, though... Heroes of every stripe have opened a battle with a signature phrase or speech, a bold declaration of purpose. Even some villains have taken up this habit, loudly spitting their purpose at the fools who would dare stand against them.
Note that, unlike By The Power Of Greyskull, the speech doesn't trigger, activate, or otherwise have anything to do with the Magical Girl's powers. Instead, it's meant to demonstrate the righteousness of her cause and the amount of ass-whup she's about to uncork.
Named after the challenge catch phrase that Usagi always utters in every Sailor Moon battle. A type of post- Invocation, related to other forms of Word Power.
Don't expect anyone to attack the hero during this speech, though. Talking Is A Free Action.
Examples:
Anime and Manga
- Sailor Moon: "In the name of the moon, I will punish you!" The US dub sometimes uses this: "I will right wrongs and triumph over evil, and that means you!" (In fact, in the third episode
 of the dub, Luna attempts to correct "Serena" after she uses the "correct" version for the first time.)
- Also, the phrase becomes an easy way to tell how well the early episodes were translated, as the better ones used the proper translation, while the really Macekred ones used the "And that means you" version.
- Spoofed in the "Sailor Hellblazer" (yes, really) crossover fanfic, where John Constantine attempts to resist the urge. This results in:
"In the name of love.... fuck off."
- The whole speech would consist of: "Hold it right there!", followed by a description of the bad thing the bad guy was doing. "Unforgivable! Agent of love and justice, pretty soldier in a sailor fuku, Sailor Moon! In the name of the moon, I will punish you!"
- The other Senshi had their own, albeit shorter speeches that were seldom used. Mars would say "In the name of Mars, I will chastize you". Mercury would say "Soak your head in water and think about your actions". In her First Love special, she had a parody of Sailor Moon's speech: "Your quest to be Number One is relentless. Unforgivable! Agent of love and studying, pretty soldier in a sailor fuku, Sailor Mercury! Soak your head in water and think about your actions!"
- The Outer Senshi had their own speeches too. When Uranus and Neptune would appear (surrounded by rose petals, of course), they had a speech:
Uranus: "Guided by the new era, acting gracefully, Sailor Uranus!"
Neptune: "The same, acting with elegance, Sailor Neptune!"
- When Pluto joined the group, they had a longer and more complicated speech describing the planets they came from.
- The Sailor Starlights from the last season had their own speech too. Initially, their intro had shades of West Side Story, and would go: "Penetrating the darkness of night, the wind of freedom breaks through! Sailor Star Fighter, Sailor Star Maker, Sailor Star Healer; Sailor Starlights have arrived!" Later, they would get their own individual introductions as well as their better known announcement, "Sailor Starlights, stage on!"
- Fushigi Yuugi sends up the practice in its first episode, in which Miaka confronts a gang of street thugs: "The moon may forgive you, but I won't..."
- Revolutionary Girl Utena: "Grant me the power to bring the world revolution!"
- Bakuen Campus Guardress: "Summoned by Heaven, Earth, and my pager...."
- Legendary Love Angel Wedding Peach gently subverts this: brides are supposed to be feminine and non-confrontational, so Peach's challenges are always phrased gently and euphemistically.
- Naturally, Excel Saga gets in an explicit parody — of Sailor Moon, of course, as Usagi and Excel have the same voice actress in Japanese. Excel berates a band of gangsters who are selling counterfeit animation cels and declares, "In the name of the moon, I will spank you!" (in the North American dub, it becomes, "In the name of the toons, I will punish you!"), complete with Sailor Moon's trademark gestures. Just to hammer the point home, though, she's standing in front of a sheet metal crescent moon and wearing tennis balls and lengths of rope in her hair.
- The manga version has Iwata, as the closest the Daitenjin get to The Hero, lurch between a few of these: "Are there any bad children here?!?" or "Er... I take command of the heavens and the earth from now on!", for instance.
- Lampshade Hanging: While Nagisa and Honoka in Futari Wa Pretty Cure automatically make their speeches from the first, Nagisa at least is rather upset that she doesn't seem to have a choice about it — "What am I saying?" and "I said something weird again!" are just two of the comments she makes. In a later episode, she becomes annoyed when another pair of girls consistently misquote her part of the speech.
Bloom: The shining golden flower, Cure Bloom!
Egret: The sparkling silver wing, Cure Egret!
Both: We are Pretty Cure!
Egret: Those who desecrate the Holy Fountains...
Bloom: ...stop your cruel behaviour!
- And Yes! Precure 5 takes it a step further by giving each girl her own speech, as well as one for the whole team ("The power of hope and the lights of the future! Five hearts flapping beautiful wings! Yes! Precure 5!").
- Brilliant, brilliant twist: the Marmalade Boy movie features a memorable scene where five small neighbourhood boys encounter the protagonist as she's practicing tennis, and pretend to be a Super Sentai Five Man Band, including a formal introduction of the entire team and lots of highly stylized called Ki Attacks. The teenage girl in question decides to be the Cool Big Sis, and cheerfully pretends to be the Monster Of The Week in response.
- In Suzumiya Haruhi, Haruhi uses one of these when accepting the Computer Society's challenge, though only after kicking its president in the head.
- Dokkoida has both the titular hero and Neruloid Girl use this trope; it has the Lampshade that they're trying to sell their power suits to the companies they're working for, so they have to help sell the merchandise.
- Mew Ichigo's "I'll be your server for the earth's future -nya!" in Tokyo Mew Mew. Fans of the English dub know this one as "Mew Mew style, Mew Mew grace, Mew Mew Power, in your face".
- Corrector Yui found it hard to think up a pre-battle catchphrase that had to do with deleting things off a computer; she decided on "You'll go in the recycle bin and be empty, empty, emptied!" Lampshaded in one episode;
Virus: What does that even mean?
Yui: It has no meaning!
- In the Kidou Tenshi Angelic Layer anime, each Deus must think of an entry line that announces their Angel before competing.
- Demashita Powerpuff Girls Z ("Fighting Love! Science Legend!")
- Re: Cutey Honey: "Flowers on the Earth! Love to the people! Warrior of Love, I am Cutey Honey!"
- Princess Tutu: In nearly every episode, the title character transforms into her Magical Girl form and teaches the Monster of the Week the evil of its ways through ballet (as strange as it sounds). Every encounter is initiated with the invitation, "Will you dance with me?" and the exact same footage.
- Team Rocket from Pokemon recite their motto — the same motto — every time they appear, no matter what they've come to do (although they've been known to humorously modify it on a situational basis), and are often accompanied by special effects from nowhere that disappear a moment later.
- They do change the motto with each new generation, though.
- Kamina, then Simon, and eventually the entirety of Team Dai-Gurren of Tengen Toppa Gurren Lagann often launch into inspirational speeches against whatever enemy they may be facing (even when that enemy is the moon), and will always end it with some variation of the phrase "Who the hell do you think I am?". Given the nature of the show, the enemy will then be utterly, explosively destroyed seconds later.
- Both Pretty Sammy and Pixy Misa in the Pretty Sammy series sometimes give speeches upon appearance detailing their roles.
- The Children in Zettai Karen Children usually perform a roll call when their power limiters are released. The roll call is usually relevant to the situation and frequently comes with heroic posing and colored smoke. Variations of it are frequent, such as adding "...and Wild Cat" to the end when Naomi joins, and Aoi doing one of these when she's on a mission solo.
- In Naruto, this just isn't done by working shinobi, but Konohamaru and friends do it all the time as little kids playing Ninja pre-Time Skip. Genre Savvy may be involved.
- Subverted in Mai-Otome when Haruka issues a verbal challenge to Aswad leader Midori before she changes into her Robe, and promptly faceplants when Yukino tells her that she hasn't given Haruka authorization to use her powers yet.
- The Lord of Nightmares, from Slayers Next, does a completely emotionless version of this, immediately before erasing the Big Bad from existence.
"You who stand before me, desiring destruction...so shall you be destroyed."
- I am not sure if you can give the ultimate being in existence a Crowning Moment of Awesome, but if so, this is it!
- At one point in the Hellsing manga, the Iscariot Organisation give a pre-battle speech that takes up several pages ("We are Iscariot, the Zealot Judas!") Granted, Anderson does chop up a few vampires while saying his parts, but no one else does.
- Yu-Gi-Oh tends to feature this when the God Cards are summoned in a textbook case of What Do You Mean Its Not Awesome. This was featured much less in GX, but Yu-Gi-Oh 5Ds reintroduced this with the speeches all the characters give when they Synchro Summon a Monster (Yusei: "Clustering stars will call upon a new power; become the path of light it shines upon!"), although the dub tends to reduce this to a simple Catchphrase like "Let's rev it up!"
- In Koi Koi 7, the eponymous Amazon Brigade gives a very long speech, with requisite posing, when they first appear. The speech doesn't appear much more after that.
Literature
- Beowulf issues formal challenges (and formal boasts at the mead hall the night before).
- The heroes of Homer's Iliad do likewise, down to formulaic repetition originally designed to allow extemporaneous reciters of epic poetry to keep to the meter. Thus this is Older Than Dirt.
- In Diane Duane's Young Wizards and Feline Wizardry books, protocol normally requires a similarly ritualized challenge upon meeting the adversarial Lone Power: "Fairest and fallen, greetings and defiance!" Oh, and always remember to ask the Transcendent Pig the meaning of life when you meet him.
- You do have to be taught to say these things — it's not the Magical Girl's automatic posturing. But the intent is still there.
Western Animation
- Darkwing Duck, to some extent. The title character likes to mysteriously appear in smoke and dramatically introduce himself: "I am the terror that flaps in the night! I am the [noun] that [verb]s your [noun]! I am Darkwing Duck!" The second sentence changes depending on the context; DW gives us such gems as —
I am the gum that sticks to your shoe!
I am the batteries that are not included!
I am the check-writer in the Cash Only lane!
I am the wrong number that wakes you at 3 AM!
I am the burned-out bulb you cannot reach!
- Bad Guy Example: In Transformers: Beast Wars, Inferno's frenzied shouts of "For the ROYALTY!" fills this purpose.
- The Tick often starts a battle by giving at tongue-in-cheek descripion of the Villain Du Jour and telling that they face The Tick. This was played with in the Freaky Friday episode:
The Tick (in a zebra's body): "Body pirates, you face The Tick!"
Chairface Chippendale (in The Tick's body): "No, I face a zebra. You face The Tick."
- It has been established that Beetlejuice only needs his name said 3 times to be summoned, but in the Animated Adaptation, Lydia dresses up the summoning with the same speech (and probably recycled animations). Although as a byproduct of summoning Beetlejuice, her clothing does in fact change.
- "By your powers combined, I am Captain Planet!"
Web Original
- Moeko, the magical girl voiced years ago by one of the characters of Megatokyo, comes with her own catch phrases. When burly, mustached cosplayer "Man-Moeko" struck horror and nausea into his enemies' hearts, he apparently quoted her word-for-word. He was then frightened off by an actual girl's praise.
- Parodied in the webcomic Triquetra Cats: when Project: Elemental Cat first confronts the Hand of the Dragon, they introduce themselves by name and Blue Cat quickly adds "and your rampage of death is something that can never be forgiven!" to which Green Cat remarks "'something that can never be forgiven'? what is that, your cliche anime phrase #217?"
- Another webcomic example is this page of Mechagical Girl Lisa ANT (No, Pink Flash is not an idiot, she does that on purpose).
- Amazoness! suggests this distracts the enemy by making them laugh so hard that it throws them off guard.
- At least twice, characters in Sailor Nothing awkwardly try to pull this off. Emphasis on "try." They can be hard to remember, okay?
Video Games
Film
- Example (and inversion): In Pulp Fiction, Jules Winfield's (mis)quoting the Biblical book of Ezekiel before pulling the trigger.
- Spoofed in the film Galaxy Quest, where Classically Trained Extra Sir Alexander Dane (played by Alan Rickman) is tired of his character's Catch Phrase "By Grabthar's hammer...", even though the fans can't get enough of it. Naturally, the one time when he says this and actually means it is the emotional high point of the whole movie.
Live Action TV
- Some Power Rangers teams have a post-roll-call declaration;-
"Power of water! Power of light! Powers unite!" - Alien Rangers
"Guardians of the Earth, United We Roar!" - Wild Force
"We call forth the Magic! Power Rangers Mystic Force!"
- As do various Super Sentai. These can get quite long, and trying to list them would probably be a page in itself...
- Notably, a few times in Engine Sentai Go-onger, the sentient mecha have actually done their own declarations. When all twelve did their roll call, the ones who couldn't speak had their phrases written out on the side of the screen.
- Each of Kamen Rider Den-Os personalities has a post-transformation catchphrase.
- Momotaros typically strikes a pose and says, "Ore... sanjou!" (a particularly dramatic way of saying, "I arrive!").
- Urataros says, "Shall I string you along?" or "Can I reel you in?"
- Kintaros always says, "My strength has made you cry!" post-transformation (and pre-battle!)
- Ryuutaros says something along the lines of "Is it alright if I beat you up?" and quickly follows it with "I can't hear an answer!" as he starts shooting (very badly) while the enemy dives for cover.
- Both forms of Zeronos say "Let me say this to start..."
- For Yuuto, in Alair or Zero From, the most common version is "Let me say this to start: I'm pretty strong!"
- Deneb (Vega Form) spoofs this merely by using it ("Let me say this to start... I have nothing to say.")
- Though he only a few chances to use it, Seig's (Wing Form) catchprase is "Advent. At the top of everything."
- This is also very common in all sorts of Japanese live-action series, including jidai-geki (samurai shows). The heros of series like Abarenbo Shogun, Mito Komon, Tokugawa Buraicho, etc., all have set phrases they invoke before taking on hordes of mooks.
- In every generation of Sukeban Deka — there have been four primary live adaptations over the past few decades plus several movies — the heroine has speech like this, different in every version. The director of the latest version, the 2006 film, has admitted he was tempted to use all the predecessors' speeches, but eventually settled for a new speech unique to the film.
- Some, but not all, WWE superstars have intro music that begins with their version of In The Name Of The Moon. Examples include The Rock's, "Can you smellllll..."; Shelton Benjamin's "Ain't no stopping me now"; Edge's "You think you know me"; Undertaker's church bells; Stone Cold's glass shattering; and Triple H's "Time to play the game. TIME TO PLAY THE GAME!"
- "Ryukendo!" "Ryuguno!" "Ryujino!" "Raijin!"
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