The Friendly Sniper is the polar opposite of the Cold Sniper. He's one of the friendliest people you'll meet: personable, cheerful, and likely to be the The Face of his group.
Of course, his light attitude doesn't mean he isn't good at what he does. In battle, he's a Badass who's able to snipe and hit anything courtesy of his Improbable Aiming Skills.
Can often (but not always) overlap with Hitman with a Heart. The Friendly Sniper is closely related to the Boisterous Bruiser, except his strength is in his guns and his terrifyingly precise aim rather than his arm.
In the Real Life, there is a distinct difference between a sniper and a sharpshooter. While they employ similar weapons and both are specialized on long-range shooting, their modus operandi is different. A sharpshooter acts as a member of a platoon or company and fights along other men. A sniper, on the other hand, is a solitary killer and employed usually as spotter-shooter pairs. A sharpshooter is very likely to be a Friendly Sniper.
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Anime & Manga
Kurz Weber from Full Metal Panic is a former fashion model, Lovable Sex Maniac, and generally a sociable and talkative guy who, when temporarily assigned to cover bodyguarding Kaname in Sousuke's place, introduced himself directly to her and her friend, playing Funny Foreigner and getting the girls to take him out for karaoke. True to the trope, he's also an expert sniper who once managed to take out a Humongous Mecha's machine gun by firing into its barrel... from the bed of a speeding pickup truck. The Light Novels eventually reveal that Kurz made a conscious choice to avoid becoming a Cold Sniper following his training with one of them.
Kurz: This is Uruz 6, I'm in firing position. It's time to party!! *snipe, snipe, snipe*
Jemmy Jay "JJ" Adams in FAKE is a Crazy Jealous Guy and the precinct's resident Keet. He's also the best shot in the precinct and, with Ryo, serves as the department's sniper whenever one is called for. Ryo is a pretty pleasant guy himself, but a bit too reserved and not outgoing enough to meet the trope description.
Vice of Magical Girl Lyrical Nanoha. Cheerful, personable, laid-back, and can snipe the head of a running target from a moving helicopter even though there's an ally obscuring his line of sight.
Usopp from One Piece is a wacky Gadgeteer Genius more inclined to cower in terror of a fight than to pick one. He's still fully capable of drilling a man between the eyes at using only a slingshot.
He's commonly one of the trio of most energetic characters on the ship. One of the quartet once Brook joins up.
Gain Bijou from Overman King Gainer is a laid-back The Casanova who can shoot down any Overman the Siberian Railroad tries to stop the Exodus with. And he does so in an obsolete Silhouette Machine (at least, until he upgrades to the Emperanza), so he also counts as a Badass Normal.
Keroro Gunsou has Garuru, who very amiable and friendly, especially towards his baby brother Giroro... in the manga, at least. The anime, however, flanderized him into more of a Cold Sniper and Aloof Big Brother. This partly has to do with timing: the manga introduces him while he's helping the platoon escape when a medical exam causes their mission to almost be canceled, while the anime waited until the Wham Arc of his platoon being sent to replace them.
Suou in the second season of Darker than Black becomes a Cold Sniper when her powers initially kick in, but after that, goes back to her normal friendly personality.
Gunslinger Girl. The perpetually-cheerful and friendly cyborg girl Rico, though that's partially due to her conditioning which means that killing people doesn't affect her in the slightest.
Macross Frontier has Mikhail Blanc (and apparently his older sister Jessica was the same way).
Another Century's Episode R somewhat lampshades the concept: when Mikhail introduces himself as Skull Squadron's sniper, Kurz says "I guess that means we're going to be rivals, then" and Mikhail responds "I suppose it does", both of them with smiles on their faces the whole time.
Pierre from the fanfilm Metal Gear Solid: Philanthropy is a quirky, good-natured guy who affectionately teases people and spends his time playing Animal Crossing while waiting for marks.
Snark from The Life fits the archetype well. Hell, his call sign is Snark in account to the sheer amount of snarkyness that he can pull off. He usually goes into a slightly more professional mode when in combat.
Aerilynn from Project Ignition, she's a bubbly, cheeryful, klutzy girl. In her NEXT Hrist, she'll shoot you with her Phact Railcannon from outside your possible visual range... yes, you, Magnus Lux, and your >100KM eyesight.
Michael McCandles in Big Jake. He won't kill humans or animals, except for food (in the case of the latter) or in self-defense (in the case of the former). He is also polite and respectful to his father, despite the fact that said father walked out on him during his youth.
Schoolboy from the fourth Rambo film. He's the most honest of the mercenaries, the most idealistic and the most kind-hearted - proving it by being the only one who comes back for Rambo and Sarah. Later on, faced with a bad situation he can't change, he's visibly upset at the slaughter of good guys about to go on. And then, when Rambo shows up and unlocks the situation, Schoolboy makes an "oh well" face, casually looks through the sight and starts blasting bad guys apart.
In the 2004 Dawn Of The Dead 2004 remake, the survivors befriend a gun shop owner who fits this trope stuck on a roof across the street, despite their only method of communication being messages written on dry erase boards. Check out the DVD, which includes his video log.
Dane, played by Bill Paxton in Navy Seals. He's an all round nice guy, but his callsign is God for a reason.
Wes Janson from the X-Wing Series is very friendly. He's very good at playing pranks, acting like a little kid, and hitting anything he aims at. He tends to prefer sidearms to rifles, though. Despite his childlike personality in general, when he is in combat he reverts to a Cold Sniper.
Julie Sims of 1632 is a cheerful, friendly, outgoing high-school cheerleader. She is also the single most talented sniper in Europe, with an operational range few 'downtimers' are actually able to grasp.
Satin, the former whore and steward to Lord Commander Jon Snow of the Night's Watch, evolves into this (with a crossbow) during the attack on the King's Tower in A Song of Ice and Fire.
Anthony Swofford, the protagonist (and autobiographical author) of Jarhead.
NUMB3RS: Agent Ian Edgerton oscilates between a mild version of this and Cold Sniper depending on the episode. It might be done purposely, since we know he likes messing with people's minds. Especially Charlie and the team's.
Hagman in Sharpe. He seems to enjoy the company of his unit and breaks into song at every opportunity. And he can take a man down at eight hundred yards with a flintlock rifle.
Same for laid-back, educated Harris and young, naïve Perkins.
The female sniper in Flashpoint is played by the actress who played Pink Ranger in the Power Rangers. 'Nuff said.
Although he can be very cold and calculating when taking the shot Sam is a genuinely nice guy and has stated he did not want to just be the point and shoot guy when he left the military.
Mick Rawson of Criminal Minds Suspect Behavior. Very good shot, possibly former British Special Forces, and a fairly friendly and well-adjusted guy, albeit with a mild ego.
Booth in Bones is fairly personable (much more than the titular character, who has No Social Skills), and is a crack shot with a sniper rifle thanks to his Army Ranger days. At one point, he disarmed a fellow sniper (an ex-Ranger who has gone rogue) by shooting the other's rifle from another rooftop.
You have proven yourself more than worthy, and for that I thank you. Further, I would meet with you and pay you my respects, if you would do me the honor of accepting. Enclosed is the location where you will find my abode. No harm will befall you: the contract has ended with my death, and I bear you no ill will. These word ring true. If they do not, may I be banished from this mortal world and thrown beyond the veil, never to return. —En P.S. Please? I’ll bake cookies!
Though not the only character in Mass Effect with skills as a sniper, Garrus Vakarian is the one best-remembered for being a crack shot and also the most friendly and personable, especially in the first game. Legion also deserves a mention for being - although not what you'd call outgoing or prone to displays of emotion - surprisingly nice to the point of being Moe.
Paragon Shepard definitely counts, whether an Infiltrator, Soldier or taking sniper rifles as a bonus talent.
Grit from Advance Wars falls into this category, being the more friendly and laid back foil to his superior Olaf. Of course he never actually shoots anybody, being a CO and all, but his specialty (long range weaponry) gives him the proper qualifications for this trope.
Irvine Kinneas in Final Fantasy VIII initially talks a pretty good game about "the loneliness of the sharpshooter"... when he's not hitting on all of the girls one right after the other. Once he's integrated himself properly into the party, he proves to be The Heart of the team.
Any of the snipers from the Freedom faction from STALKER. Freedom has a much larger amount of snipers than their rival faction; Duty (who don't have any at all, preferring to wade into combat headfirst with a Exoskeleton and light machine gun), as they prefer to attack guerrilla-style, but when they aren't fighting for free access to the Zone they're the most easygoing and cheerful guys in the entire game series.
The Team Fortress 2 Sniper is an odd case; on your team, he's this. On the other team, he's the Cold Sniper, in much the same way that the Heavy is The Big Guy while on your team but The Brute while on the other team. This is exemplified by the fact that he once had the Cold Sniper's page quote.
"Feelings? Know who has a lot of feelings? Blokes who bludgeon the wife to death with a golf trophy. Professionals have standards: Be polite. Be efficient. Have a plan to kill everyone you meet."
Xigbar from Kingdom Hearts II would probably count. He's not friendly, per se, but he is much more relaxed and outgoing than most of his associates. And when you engage him in battle, he makes Xaldin look like a freaking pansy.
Although he's got a bit of an attitude, your squad's sniper in Halo 3: ODST, Kojo Agu, is nicknamed Romeo for, evidently, being quite a ladies' man outside of battle.
In Halo: Reach, though all the SPARTAN-IIIs are at least a little unhinged so your call on whether or not he's "friendly", Jun is the most talkative member of Noble Team who isn't totally Ax Crazy.
Though she obsesses over her targets and will only think about them until she's taken them out, Sniper Wolf is by far the nicest member of FOXHOUND, making friends with Otacon before the Shadow Moses Revolt and adoring wolves and dogs.
Rho from Ground Control 2 is this. He's the protagonist's best friend and a pretty sociable guy with a habit of collecting battlefield souvenirs and playing cards. Doesn't change the fact that he's a pretty good sniper at the same time.
Cpt. McMillan from Modern Warfare comes across as a very friendly, even easy-going guy and proves himself as a very deadly sniper.
Wil from Elibe Fire Emblem who can promote to a sniper, is a very social and cheery young man. Sain thinks he is a miser though, because he will not lend him any gold. Likewise, Rebecca, another possible sniper, is a friendly and bright youth.
Dragon Age II has Varric Tethras, whose friendliness more often then not sends him into Team Mom territory, as many in-game dialogues imply that he becomes responsible for the other team-mates well being, even at his own expense. Sebastian Vael also falls into this, for generally being unrelentingly nice unless you refuse to kill Anders in Act III, then he becomes decidely less nice and more 'I WILL KILL YOU ALL'.
Leliana counts in Origins, since it's much easier to develop her as an archer than a back-stabber.
The main character from the Japanese flash game Material Sniper.
Samurai Warriors has Saiga Magoichi. While he has a burning hatred towards his target, Oda Nobunaga, he cracks smart remarks, helps innocents and defeated allies escape battlefields, fights with the underdogs and makes friends with fellow wandering warrior Keiji Maeda. That's when he's not chasing kimonos, of course.
Kazu of Danball Senki stands out in a series where most LBX (functioning gunpla) players prefer melee models. He's nice and generally less of a trouble seeker than his friends but given what LBX can do in this series, it's unwise to underestimate him.
"Hell, anybody would be crazy to like to go out and kill folks. I like shooting, and I love hunting. But I never did enjoy killing anybody. It's my job. If I don't get those bastards, then they're gonna kill a lot of these kids we got dressed up like Marines. That's just the way I see it."
Simo Häyhä, the greatest sniper in history, was very friendly and humble off the battlefield.
Roza Shanina, "the unseen terror of East Prussia", the first female Soviet sniper to be awarded the Order Of Glory, was described by war correspondent Pyotr Molchanov, as "a person of unusual will with a genuine, bright nature."