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Non Serial Movie is related to The Movie.
Very popular anime series occasionally spawn not only OVAs, but also theatrical movies as well. One problem with this is sometimes the movie is being made while the series is still ongoing. While they generally have enough sense not to ignore anything that's happened up to that point, by the time the movie is released a show may have introduced very different facts into canon. This is an especially big concern with very long series which in turn spawn many short movies.
The easy way out of this is to make sure the movie is officially out of continuity. Nonetheless, fans sometimes establish a general sense of when a movie should logically take place, with various degrees of shoehorning. The only real rule is Non Serial Movies usually have a "feel" for whatever season they were closely released in, which also helps viewers who don't have an encyclopedic knowledge of a series.
There are a few bonuses to this technique. The movie is designed so those with only a basic sense of the series can still enjoy it. It also allows for creative One Shot characters into the story. The right director can put a creative spin on a series with an otherwise strict concept. And of course lots of gratuitous Big Budget Beef Up.
A major negative of not being in continuity is it is usually not referred to in the show’s later episodes to avoid plot conflicts, nor are they allowed to make major upheavals (e.g., Killed Off For Real) in characters. One way around this is to make the story a backstory, Flash Back, or prequel. Another is to do a plot that is stylistically similar to the ongoing one but clearly divorced (which may be a What If).
Examples:
- Sailor Moon had its first major continuity issues when it's second movie was adapted from print instead of the television series. The movies also demand cameos of the entire current cast roster, despite the Outer Senshi being established in the show as generally avoiding team-ups (the fact one of them was technically ''dead'' during the offical timeline didnt help...)
- Cowboy Bebop: Knocking on Heaven's Door (renamed Cowboy Bebop: The Movie in the US due to trademark issues) is set at some point in the timeline of the series. As intense as its events are, they seem to forget all about it, like just one more job. (Real reason: it was made after the series was done for a good long time, but they needed to set it during the original timeline in order to include a character who got Killed Off For Real in the last episode of the series.)
- Andy makes a cameo wearing the clothes he changed into at the end of the episode he appeared it, and the show "Big Shots" is still on, so that puts it inbetween episodes 22 and 23.
- The Digimon movies are hit and miss. The first 02 and the Frontier and Savers movies definitely fit this trope; the Adventure movies and first Tamers movie definitely do not; the second 02 takes place post-series, but went into production long beforehand, leading to minor inconsistencies; finally, the second Tamers movie received no input from head writer Chiaki J. Konaka, but Ruki's past was heavily featured and it seemed to fit in okay with the anime's ending... until the Original Story CD dramas retconned it.
- However, the American dub of the first 02 movie was squished in together with the two Adventure movies in order to make a full-length theatrical release. Needless to say, the movie team took some serious liberties that directly conflicted with later episodes of the TV series. This movie was also significantly longer than the other two, and was hacked apart and restitched into the others in a desperate effort to make it all fit together. The writer, Jeff Nimoy, noted in a fan-conducted interview
 that he originally wanted to leave the third movie for a later release, but the higher-ups said no. Adding to the confusion is that movie-only character Willis (Wallace in the Japanese version) is briefly mentioned by Izzy in the series dub (in place of an unnamed online friend), in order to help everything feel more cohesive.
- The first Cardcaptor Sakura movie was set just after the first season, but featured the capture of a card not seen before or after, and introduced a new character from the past, which is also never mentioned again.
- The first CCS movie takes place between episodes 35 and 36. Although it's true that the Arrow card is never mentioned again, there are explicitly 52 Clow Cards and this is one of them (along with four other cards that are accounted for as having been captured off-camera). As such, the first movie definitely takes place in continuity despite a general lack of relevance to the main story arc.
- One Piece has had several non-serial movies, starting with the OVA "Defeat The Pirate Ganzak!" (which actually predates the TV series), and going on to include eight feature films. At least one of these features a cast list that never existed in continuity.
- The Spongebob Squarepants movie has many plot elements that were never mentioned in the TV series, before or after the movie, and which would basically change the dynamic of the show if they were. But then again, this is Spongebob...
- The Babylon 5 movie, Thirdspace, aired partway through the fifth season, is set during the fourth season after the end of the Shadow War arc but before the beginning of the civil war arc. However, if the movie is assumed to be part of the continuity, then the movie can only occur in between two scenes of one particular episode, because it's the only point at which the right characters are on the station. Still, there is absolutely no indication in that episode that the events of the movie — including mass rioting aboard the station and a massive space battle right outside concluding with the detonation of a half-gigaton nuclear bomb — have happened at all, and everything aboard the station is going as normal.
- None of the Dragonball Z movies had any precise place in the TV show's canon, but each of them effecively copied a segment of the main story in somewhat general terms. (e.g. the Janemba movie was equivilant to the Super Buu part of the main story, Fat enemy being beaten by super saiyan 3, thinner evil version showing up, Gotenks making an appearence, then fusion able to thrash the villain.)
- The Bleach OVA, "The Sealed Sword Frenzy", is set between the Soul Society and Vizard/Bount arcs, despite the show stating there was all of one day between said arcs. The movie "Memories of Nobody" seems to be doing the same thing. These are both interesting because in the manga canon, after Ichigo's battle with Byakuya he was having trouble controlling his inner hollow, and his very next battle he almost went out of control, leaving him weak until his Vizard training. This plot point seems to be put off for as long as they are introducing filler, it seems.
- Yu-Gi-Oh not only had two of these movies, but also a non serial season, called Capsule Monsters, which has little to no bearing (or continuity) with the main anime besides the characters. This is due to Executive Meddling on the part of 4Kids, to keep the original series going longer. There was even a non-serial manga spinoff of the original series, Yu-Gi-Oh R, taking place after Battle City.
- Live action example: Mighty Morphin' Power Rangers: The Movie was an example of a Non Serial Movie with a Big Budget Beef Up to go along with it; specifically, all of the cheap sets and spandex costumes (not to mention the stock footage) were replaced with expensive, high quality sets and plasticized, form-fitting body armor, respectively. The film's plot was also (in this editor's opinion) a refreshing change from the series' norm at the time. The series later adapted changes made to the Rangers' powers for the movie, in its own way: The introduction of the character Ninjor, as opposed to the film's Dulcea and planet Phaedos. The movie's lead villain, Ivan Ooze, was never seen in the series either (though from a canonical standpoint, the movie could have happened—it restored the Rita Repulsa / Lord Zedd status quo during the end credits).
- Pokemon tends to be inconsistent in regards to this. The first movie made the most effort by having Mewtwo wipe everyone's memories of the events but also putting clips from the start of the movie in episodes that aired later. Since then, characters sometimes appear to have also forgotten the events of later movies, usually by not remembering seeing the focal Pokemon of that movie. Conversely, in one episode Brock remembers the movie he wasn't in. Later on thought the series gotten better on how to handle movie references so to establish them in continuity. The main location of movie 7 was made the hometown of Drew, a recurring rival of May. A model of the Time-Space Tower in movie 10 was seen in a museum in an episode that aired before movie's 10 Japanese release. More recently, movie 8 has risen a plot point that has been brought back in later episodes. Also, the movies are always consistent with the current teams at the time of the Japanese cinema release, even with Pokémon only captured a couple of weeks before the movie.
- Detective Conan generally doesn't have any issues as most of the stories are self-contained anyway but they do consistently have Kaitou Kid knowing Conan's real identity; a fact that doesn't appear to be true for the rest of the anime and manga.
- I can't speak for the manga, but he figures it out pretty quickly in the anime.
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