The New '10s

"2013? I'm sick of hearing about 2013! If it's supposed to be 2013, how come I'm stuck driving this old beater instead of a flying car, eh? And why am I still wearing this threadbare old suit? Couldn't you give me something more dashing?"
Shunsaku Ban (to Osamu Tezuka), Astro Boy

The first uses of the year 2010 surged late in the 20th century as a 20 Minutes into the Future date as the year 2000 was getting closer, apart from looking for something more original. The word "New" is used to distinguish the 2010s from the 1910s — arguably unnecessary since there are few people alive who remember The Edwardian Era (the current oldest known living person as of 2017 was 10 when King Edward died, and the oldest known living Brit was 7).

The decade chronologically begins in 2010, but, in terms of the broader geopolitical and economic issues, it is mostly continuous with the policies and realities of Turn of the Millennium. The Bush Era gave way to the Obama administration in the middle of the Great Recession, which dominated the entire second half of the 2000s. The War on Terror witnessed the death of Osama bin Laden, but, in the wake of the counter-revolutionary push against The Arab Spring (the first major revolutionary wave since the fall of Communism), Al-Qaida has revived in the greatly divided Middle East region. In addition to this, the fallout of the Iraq War after the pull-out of US troopers paved the way for the rise of the militant Islamic State of Iraq and Syria/the Levant (also called Islamic State, IS, ISIL, or, most commonly, ISIS, referred to as Daesh by those who wished to mock them, infamous for decapitating hostages), leading to another international intervention, as well as in Syria, which proved to be the Achilles' heel of the "Arab Spring".

Several mass murders and bombings have continued the debates on gun control, routine controls and other security measures. Police brutality has also become controversial, due to numerous highly-publicized incidents. Thus giving rise to the activist/civil rights/protest organization Black Lives Matter.

The already divisive debate between nationality/cultural belonging vs. globalization created growing political polarization, with populist movements spreading from both political corners: populist, centre-right, far-right, and conservative candidates and parties such as the British 'UKIP', the American 'Tea Party', Donald Trump, the French 'Front National', the 'Dutch Party for Freedom', the Greek 'Golden Dawn' (an alleged Neo-Nazi Party), the Hungarian 'Fidesz' and 'Jobbik', the Swedish Democrats, Pauline Hanson's 'One Nation of Australia', the 'Alternative for Germany' and the 'PEGIDA' movements, and the Indian 'Bharatiya Janata' Party have capitalized from anger stemmed from mass migration (especially Muslims), concerns of historically privileged social groups (like whites and males) being neglected by the left, and more restrictive government policies (both at national and supra-national levels). On the left, political organizations such as the Greek Syriza, the Scottish National Party and the Spanish Podemos as well as Occupy, Bernie Sanders' Our Revolution, Women's March, and related movements, have meanwhile led their own high-profile campaigns, mostly aimed towards fiscal austerity and corporate abuse, better protections against discrimination, counteraction of right-wing migration policies seen as racist and xenophobic, and the creation of social programs to assist socially and economically disadvantaged groups. At the center, Anonymous bounced back and forth between supporting left-wing and right-wing movements depending on their anti-establishment stance.

This also signaled the rise of unlikely figures to the political forefront in both sides of the Atlantic: the U.S. political right was shaken by the sudden coming of Donald Trump in 2016, while Conservative politician Boris Johnson became the de facto leader of the Brexit campaign. On the left, Senator Bernie Sanders took the world by surprise by standing up to Hillary Clinton in the Democratic primaries and doing better than expected, indicating a growing consensus for a return to pre-80s social democracy. Even more astounding was the election of Jeremy Corbyn to the Labour Party, a position he has held despite repeated challenges and massive liberal/conservative media backlash. Classical liberalism (socially liberal but fiscally conservative) took a major battering when Trump won the U.S. Presidency in 2016, with a major part of his voters coming from Rust Belt states badly affected by the neoliberal consensus of the Reagan-Clinton-Bush era; practically every major poll and prediction from the political punditry predicted his defeat by Hillary Clinton, who went down as the first female Presidential candidate nominated by a major party. Meanwhile, Clinton increased her support in the South, where rapidly growing African-American and Hispanic populations and booming liberal metropolises like Raleigh-Durham and Austin worked to her advantage.

With the Western world struggling with this new reality, Russia regained international power after its handling of the Syrian conflict in late 2013 and its role in the Ukrainian crisis in early 2014. And China and India's high economic growth and the end of Japan's "Lost Decade", led to calls for an "Asian Century" or an "Age of the Pacific".

Internet freedom and personal liberties also became a hot-button issue, prompted by events such as information released by WikiLeaks and the arrest warrant against Julian Assange in 2010, hacktivists Anonymous' involvement in many political affairs in 2011 and the internet's protest against SOPA and PIPA in 2012 in retaliation against anti-digital piracy campaigns. All this came to a head in 2013 as the once-secret NSA surveillance program was uncovered by Edward Snowden, putting the U.S. government into serious trouble.

This general anxiety also affected media set in The Present Day and the future. Darker and Edgier entertainment reflecting grim headlines and cynical/resigned attitudes thrived, with zombies and dystopias being the genre fiction elements of choice (e.g. The Hunger Games), dark, complex cable television dramas like Game of Thrones and Breaking Bad took away the spotlight from broadcast network shows and got audiences talking, and even traditionally idealistic franchises such as Superman and Star Trek received grim-and-gritty adaptations. The beginning of the decade also marked the revival of the "musical heartthrob" phenomenon — but, this time, American acts took a backseat to those coming from Great Britain, whose culture resurged in popularity.

The Great Recession may have breathed its last, seven years after its beginning, as the US and UK began growing again (and quite strongly) in 2015 after a decade-long financial roller-coasternote , and the Eurozone's economies, while still stagnant, have considerably recovered. The Mediterranean however is still walking on thin ice as demonstrated by the continued Greek crisis, while Spain and Italy have not only endured political crises, but also prolonged periods with no government at all. This while Asian countries have scaled back (China and India have reduced their growth potential, delaying the so-called "Age of the Pacific"). A notable diplomatic event of the mid-2010s was the reestablishment of U.S.-Cuban relations after almost 55 years of tensions between both nations. And Western-Iran relations have improved after three decades as the NATO signed an arms deal with Tehran to fight the IS.

The early years of the 2010s also accelerated the liberal turn of The '90s and The Oughts in the political field, spearheaded by the Millennial generation, as recreational marijuana use was legalized in Washington and Colorado in the U.S. as well as in other countries, and, in the same vein, same-sex marriages (or civil unions at least) became official in many countries. Gay marriage was legalized by a landslide in the UK Parliament in 2013 followed by the US Supreme Court in the Obergefell v. Hodges decision of 2015. 'Fourth-wave' feminism has played its part in controversies over pop culture's representations of gender (as Robin Thicke will testify), the treatment of women in the workplace, the abortion movement, and the fight against "rape culture". Racial inequality was spotlighted as white-on-black police brutality, hate crimes, racial profiling, and immigration policies brought racism, xenophobia, and Islamophobia into the national discussion, and the public has grown increasingly sympathetic towards Mexican immigrants (with more people starting to describe those who didn't formally immigrate as "undocumented" instead of "illegal") and Muslims (with Islamic terrorists increasingly seen as fringe extremists rather than representative of mainstream Islam) than in the past. Hollywood's most prominent celebrities have also become far more vocal supporters of left wing causes than in the past, particularly black celebrities who've been known to be relatively cautious in regards to speaking out on issues dealing with racenote . By 2016, all of these liberal causes came together with the American left's fight against Donald Trump, considered the living embodiment of every -ism and -phobia that liberals have been fighting against for decades. It proved unsuccessful, as Trump became the 45th president of the United States, but it came at a huge price.

Despite all this, conservatives still have plenty of power in U.S. government, with gun rights having gained in popularity even after the Aurora, Sandy Hook, Orlando, and Las Vegas shootings, leading to more pro-gun laws and the failure of gun control legislation, aided by Supreme Court cases such as McDonald v. Chicago. This culminated in the election of Trump in 2016, with both houses of Congress coming under Republican control as well. Meanwhile in Europe, reaction towards the migrant crisis (resulting from both the Syrian civil war and the humanitarian crisis sparked by ISIS) has been extremely divided, threatening the Schengen Agreement, which allows passport-less travel between all members of the Agreement and perhaps even the European Union itself, with Euroskeptic voices across the continent (particularly in the UK) growing ever louder. The economic crisis has also triggered more austerity.

And that increased conservatism has affected popular culture, dominated since about 2012 by Hipsters, ending the so-called "Culture Wars" of the '90s and 2000s and bringing an accompanying retro craze focused on The '50s, The '60s, The '80s and (to a lesser extent) some aspects of the Victorian and the Edwardian eras, and styles have become more austere compared to the late 1990s and 2000s informal fashions. Technology has absorbed social lives as never before, as smartphones and tablets allowed anyone to check Facebook or Instagram anywhere as long as you have an Internet connection. This has allowed "selfies" and "memes" to spread worldwide instantly. From a commercial point of view, online advertising has encouraged some authors to prioritize the work over the earnings, and to get closer to the fanbase. Content-wise, this has also led to a substantial increase in creative freedom compared to an increasing scrutiny in the mainstream, with even Hollywood getting into the act, resulting in streaming services becoming unexpected newcomers in the entertainment indusrty. In addition, the open sexuality of the last two decades is now frowned upon, though Victorian attitudes are far from returning.

Check out the Useful Notes page for more details on notable aspects of this era thus far.

See Also: The Roaring '20s, The Great Depression, The '40s, The '50s, The '60s, The '70s, The '80s, The '90s, and Turn of the Millennium.

Tropes associated with the 2010s:

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    Tropes 
  • 0% Approval Rating: Governments all around the world have been getting intense flak from the public, because of their complacence towards "big business" and "big government". Their position regarding the web has been very controversial at best.
  • '70s Hair: The shaggy haircuts of Justin Bieber and One Direction popularized similar hairstyles among teenage males early in the decade.
  • The '80s: The nostalgia craze of the mid-2000s turned into a full-fledged revival early in the decade, getting to the point of blurring any considerable differences between both decades. Shows set in the 1980s like Stranger Things and The Goldbergs as well as movies (such as Kung Fury and Turbo Kid) and video games (Undertale and Hotline Miami'') with an undeniable 80s inspired aesthetic have become popular with certain crowds.
  • '80s Hair: Returned with a vengeance by 2013-14, after being the Butt-Monkey of hairdos for many years. At least, big hair and New Wave undercuts. note , You were still very unlikely to see mullets on someone who's not a middle aged biker, a Butch Lesbian, or both. Big curly bangs/fringes and scrunchies have also yet to make a comeback, and while mini side ponies are back, tying all hair on one side of the head is not.
  • The '90s: The 1990s are no longer regarded as the latte-overdosed downbeat years everyone thought of in the 2000s, and the decade itself has a very vocal fanbase on the net (mainly consisting of those whose formative childhood years were spent in that decade). It's now widely remembered as the relatively carefree days before 9/11, The War on Terror, or the series of recessions which followed. Grunge has seen a resurgence among the "indie" subculture, "Golden Age" urban music has been rediscovered by shows like Fresh Off the Boat and the film Dope, and the Lighter and Softer "Cool Britannia" has regained some of its coolness. Not to mention that some furry toys caused a holiday craze once in 2013.
    • Disney is once more extremely trendy after having Regrown The Beard near the end of the previous decade. The fact that many of the new movies hearkens back to the style of movies they created in the 90's (or the 70's, even the 50's) hasn't been missed.
    • The 90s have practically come back for Eastern Europe and Central Asia - specifically Russia, essentially all other post-Soviet states except perhaps the Baltic states and most especially the former Yugoslavia - except for the fact that this decade was anything but a fun time for them. And while Russia seems determined to climb back to the status of the former USSR by any and all means (and doing quite well, for good or ill), the Baltic states and former Warsaw Pact states such as Poland and the Czech Republic have been doing comparatively well since the EU enlargement and the Balkans have somewhat recovered... but for Ukraine, Moldova and especially the former Soviet republics of Central Asia (with the exception of Kazakhstan), things have been only getting worse and worse.
  • Adorkable: Gone are the days that manly men and other types of badass characters and/or powerful people are idolized; the majority of popular people (whether real or not) who are seen as role models in this decade are the embodiment of this trope, according to their fans, and the term "softboy" has become the favorite label for male characters and archetypes after 20 years' worth of the suffix "-sexual". Perhaps the person in question's character traits or likes are seen as charming (or maybe attractive) to their audience, as well as possibly relatable. The users of Tumblr have a knack for gathering all of their idols' adorkable character traits into a nine or ten-piece photoset to share with other fans around the world. The term "sapiosexual" (attraction towards intellectualism) has been coined during the decade.
  • Affluent Ascetic: Consumerism has given way to frugalism in the aftermath of the 2008 crisis, with younger generations in particular ditching name brands in favor of generic "private-label" products. Trends in the property market have shifted from the palace-like "McMansions" to more efficiency-driven "smart-homes".
  • All-CGI Cartoon: Major animation studios still prefer these to traditionally animated films. Disney is the key exception since 2009, but neither The Princess and the Frog or Winnie-the-Pooh were as popular as all-CGI films, and their original plans to release a 2D film every other year died when 2013's Frozen was switched from 2D to CGI. Ironically, however, they have been working to create CG technology that accurately produces a traditional 2D appearance. The Paperman short for instance is a combination of CG and 2D animation. It also was a critically acclaimed short that won multiple awards.
  • The Alleged Car: Like it happened to subcompacts in The '70s, hybrid cars of the late 2000s and early 2010s were mocked for their flaws, most notably the Chevrolet Volt and now the Toyota Prius, with many of them being recalled. That these cars received federal stimulus didn't help (this became the core of the criticism against the Volt). Meanwhile, the car industry is still suffering from various recalls made.
  • Anti-Hero: Mean-spirited (if not totally evil) leads became more prominent in TV thanks to the popularity of Walter White, Tyrion Lannister, Rick Grimes, Don Draper, Frank Underwood, and Nucky Thompson among others. Sadly, James Gandolfini, the actor behind TV's first big anti-hero, passed away in 2013. This trope is getting more popular in anime as well thanks to characters like Accelerator and Lelouch.
  • Archer Archetype: Became more prominent in many media thanks to characters like Link, Daryl Dixon, Oliver Queen and Katniss Everdeen, among others.
  • Archive Binge: invoked The popularity of online streaming services such as Netflix and Hulu have actually led to shows regaining a second life. In fact, several shows have become exclusive to online avenues, with some even getting Un-Cancelled. This effect gave Breaking Bad a huge surge in popularity before its final season, going from cult hit to cultural juggernaut. All the existing episodes were available on Netflix when it swept the Emmys meanwhile the final season was being filmed, so people who heard about it could check out the first episodes, get hooked, watch all the episodes, tell some friends to watch it and then tell all their friends to do the same...
  • Ascended Meme: Considering how much closer creators and fandom are now (primarily on web-based content), this is becoming common.
  • Author Existence Failure: 2016 was perhaps infamous or rather notorious for this trope (especially because other "cataclysmic" events that happened over the year), with many famous celebrities like David Bowie, Alan Rickman, Prince, Muhammad Ali, Yuko Mizutani, and Gene Wilder dying within that year, along with George Michael, Carrie Fisher and her mother Debbie Reynolds in late December. This parody trailer depicts 2016 as a serial killer in a Slasher Movie.
  • Auto-Tune: Began in The Turn of the Millennium, but hit its stride in 2010 with the "Bed Intruder" song, and made into an art form—seriously—by the likes of Bon Iver and Kanye West. Unfortunately for the music industry, such devices have caused many musicians to lose interest in the mainstream... for the most part, with British Indie Rock being the main exception. Its excessive use actually caused a bit of a backlash, with further usage being more for enhancement (and making fun of it in the web) rather for effects per se.
  • Bare Your Midriff: Crop-tops have become commonplace to the point that bare midriff is no longer considered edgy or scandalous, even in more conservative "modest" crowds. Most female models and musicians rock this look.
  • Basement-Dweller: Becoming a Discredited Trope thanks to the 2008 recession, as multiple factors such as high home prices, low wages, and dearth of open jobs in many countries have left many young people with little choice but living with their parents.
  • Became Their Own Antithesis: The Baby Boomer generation first received such accusations in The '80s, but it got cemented by younger generations, now the flag-bearers of progressivism, critical of how they had become increasingly conservative and reactionary, undermining or attacking the progressive/liberal achievements that they'd previously fought for or supported during The '60s and The '70s.
    • After the 2016 election, the Democratic Party has been criticized for abandoning its more liberal/progressive/leftist background from the time of the FDR administration, and acting more like the Republicans and conservatives who'd opposed them, thus becoming ineffective opposition to what was seen by many as the most dangerous Republican administration in recent memory.
  • Big, Fat Future: The obesity epidemic hitting developed countries is truly beginning to take hold; plentiful, high-calorie food is making everyone go up a few pant sizes and stories portraying futures full of overweight people are beginning to emerge because of this.
  • Big Ol' Eyebrows: For the first time since the '80s, thick eyebrows are fashionable for people of all genders. Many women are trying to obtain fuller, darker brows opposed to tweezing. Unlike in the '80s however, the ideal eyebrows must be highly groomed and sculpted to an angular shape, similar to a common '60s look. Popular sex symbol Cara Delevingne has had a significant influence on this trend. Well-groomed thick eyebrows were even given a slang in the African-American community: "on fleek" became a relatively widely-used idiom.
  • Bio Punk: Enough the genre in fiction is still not popular despite their some new stories with using punk is still in works. However in Real Life that there some pretty big signs of this becoming reality nearly due of GMO opposition are becoming more vocal than last decade, there rising of few biotechnologically focus movements that deceit to only modified body structure with pseudo-genetic engineering, several Corporations like Google (who now own their Mega Corp. Alphabet Inc.) are starting their owning and creating Biotech subsidiaries (Alphabet case has three so far), new biotechnological and body modification breakthroughs are beginning being cheaper due almost of CRISPR gene editing is helping modified genes easier than before and Human-Animal hybirds with Genetic Modified Animals are beginning testing (at least for former in embryo stage) with government approving this for medical benefit.
  • Bishōnen: This trope, along with sports anime and manga, is getting more popular among North American anime fans thanks to tsuritama, Free!, K, and Haikyuu!!.
  • Black and White Insanity: Critics of the burgeoning philosophy of intersectionality (the study of overlapping or intersecting social identities) often argue that it's gradually pushing progressivism further and further in this direction, by implying that not fighting for the rights of every oppressed group in the world is just as bad as not fighting for any of them—or, in some extreme views, that it makes a person just as bad as the oppressors that they're meant to be fighting. This took a beating when the 2016 Elections had 54% white women voting for Donald Trump over 46% of the same demographic for Hillary Clinton, despite widespread bipartisan condemnation for Trump's perceived misogyny and sexism. Although she did better with them than white men and easily won women of color.
  • Blonde Republican Sex Kitten: This trope is still very much prominent, for better or worse. "Old-guarders" like Ann Coulter, Laura Ingraham, Dana Perino, and Gretchen Carlson are still around, but so are newer names in conservatism, like Megyn Kelly, Tomi Lahren, Katie Pavlich, Dana Loesch, Ainsley Earnhardt, Kayleigh McEnany, and Sandra Smith.
  • Bourgeois Bohemian: Younger people have been known for their refined tastes, inclination to live in cities with acquaintances and commitment for liberal causes. Some have joked that Friends had shifted from "TV-land" into real life.
  • Boy Band: They're baaaaaaaaaaaaaaaaaack! But unlike the late-90's wave, only One Direction has become notoriously successful; the rest of this new generation of boy bands have generally been minimally popular, like The Wanted and Big Time Rush. The only other boy band besides 1D to have any reasonable success this decade has been the Australian pop-rock group 5 Seconds of Summer, their opening act on their second and third world tours.
  • Breakaway Pop Hit: After the soundtrack hit was dead for a decade, it made a huge comeback in 2013 with "Cups". In two years' time, they have become increasingly ubiquitous: "Happy", "Let It Go", "Boom Clap", "The Hanging Tree", "Love Me Like You Do", "Earned It", "See You Again", and "Can't Stop The Feeling" have all become huge hits since then.
  • British Brevity: Cable and streaming series have shunned the traditional 22-to-26-episodes-a-year "American format" in favor of the more flexible "British system" of 6 to 13 episodes, seasons not necessarily adjusting to a yearly schedule.
  • But Not Too White: Gradually becoming a Discredited Trope. Thanks in part to an increased awareness of skin cancer and a resurgence of heavy makeup, tans are no longer seen as a prerequisite for beauty, as demonstrated by the likes of Christina Hendricks, Robert Pattinson, Benedict Cumberbatch, Dita Von Teese, and Katy Perry. As demonstrated by the rapid fall of Jersey Shore (and others), excessive tanning is now far more likely to be mocked than swooned over. Tanning has also gained backlash due to the awareness of color-ism and appropriation; people who continue to artificially bronze themselves, such as Kylie Jenner (who also notoriously overlines her lips and got lip injections) have been accused of putting on Brownface.
  • Calling the Old Man Out: The Baby Boomer generation has faced backlash from younger generations, especially the Millennials (ironic considering they're often compared for their similar backgrounds), for having benefited from less troubled socioeconomic conditions which have become even tougher for them, or trying to blame others, especially Millennials, over problems they caused or aggravated. Similarly (and quite ironically), some 30 years ago, the boomers called out their "Lost Generation" counterparts for "taking advantage" from a more peaceful environment.
  • Can't Catch Up: Due to trends like stagnant wages and high home prices, there have been fears that Millennials may never have the same social stability/mobility as their predecessors. While Gen-X'ers have not been hit as much in general terms, there is an enormous chasm between the older and younger members of that generationnote , and there is possibility that Generation Z (also known as the "Homeland Generation" or "Centennials") will face these problems as well (at least in their early adulthood).
  • Capitalism Is Bad: As expected in a climate of economic decline, only this time the argument is being taken up by liberal economists such as Thomas Piketty (who sees himself a social democrat and a staunch anti-Communist at the same time) and Paul Krugman, who have advocated for progressive income tax on inherited wealth and widespread wealth redistribution as well for a more expansive fiscal policy in order to reduce income inequality and to raise inflation to get worried investors and consumers to spend. This argument has won greater consensus among liberal academics than similar ideas in the past, mostly because of his detailed statistical comparison and data which couched it in technocratic economic terms rather than ideological ones, being quickly adopted by Canadian Premier Justin Trudeau. As a result, income inequality is slowly becoming the agenda of liberal reformists when before it was the province of radicals. note .
  • Career Versus Family: Younger people's penchant for overachievement has made them delay any prospects of forming families, if not reconsidering them altogether.
  • Cassette Futurism: Vinyl records and cassette tapes have made a comeback in this decade even alongside digital technology.
  • China Takes Over the World: In the first half of the decade China battled with the U.S. for economic primacy. See also the entry for Make the Bear Angry Again. However, this has thawed or cooled down in wake of looming problems for the Chinese economy predicted by economists such as Paul Krugman and the resurgence of the US from the Great Recession. However, China has been making aggressive territorial claims in South China Sea and Senkaku/Diaoyu Islands, rapid military buildup, and threatening war with nearby neighbors (Taiwan and Japan in particular).
  • Christmas Cake: Becoming even more of a Discredited Trope in the West as the age of first marriage continues to rise.
  • The City vs. the Country: This has emerged as a proxy for the division between liberalism vs. conservatism, particularly in the U.S., with cities going for Clinton and rural areas going for Trump in the 2016 election, with a similar dynamic playing out across The Pond in the Leave and Remain votes in the Brexit referendum. The big cities like London voted Remain while "Little England" towns went for Leave. Likewise, where earlier the goals was eventually raising a family and going to live in the suburbs (cf, the finale of Friends where Monica and Chandler are happy about leaving New York for the suburbs), today's young people want to live in cities and flock towards urbanity.
  • The Cobbler's Children Have No Shoes: The US government has been criticized for being too focused on foreign issues and allowing domestic issues, e.g. wealth inequality, mass shootings, racial tension, to spin out of control. This criticism has also affected an ailing European Union in light of the migrants crisis in spite of teetering on the brink of disintegration. This has led to the emergence of populist movements worldwide, arguing that powerful countries need to be safe to make the rest of the world safe as well.
  • Conspiracy Theorist: Conspiracy websites absolutely exploded during the mid part of the decade. Groups like Anonymous, the Free Thought Project and others post various articles about different (sometimes contradictory) conspiracies often with little to no proof. The anti-vaccine movement and the flat earth movement in particular have gained unprecedented amounts of traction.
  • Controversy-Proof Image:
    • Despite having an approval rating of 13% in 2013, more than 96% of all incumbent US Senators and Representatives were reelected during the 2014 election (largely due to representing non-competitive constituencies)
    • Donald Trump has been always been a controversial figure, but never more so than during his bid for president and subsequent presidency, where his comments drew a great deal of ire from many groups across the board. Despite this, his bid was successful and he maintains a significant number of supporters, although unlike previous presidents there was very little goodwill coming from the left post-defeat. And that is all that needs to be said.
  • Cool Old Guy: Along with Cool Old Lady. Celebrities over 80 years have become wildly popular with younger people, including George Takei, Patrick Stewart and Ian McKellen (all three outspoken progressives who worked on Star Trek; McKellen and Stewart are also famous for the X-Men and Lord of the Rings film series), as well as Betty White and Dick Van Dyke (for their endearing naiveté and impressive longevity) among others. In addition, younger people are more likely to vote for older politicians like Bernie Sanders, Jeremy Corbyn, and Jean-Luc Mélenchon due to their long record for progressive policies.
  • Cool Shades: Wayfarers or aviators (or both), it's your choice.
  • Corrupt Corporate Executive: Along with Corrupt Politician. Sadly seemingly more prevalent than ever in the developed world, with these two tropes forming an unholy allegiance through lobbying and cronyism. It culminated in an attempt to impose net-wide censorship, and made Lamar Smith one of the most reviled U.S. Congressmen ever. Washington became widely hated for passing controversial laws while blockading others that might actually do some good.
    • The January 2010 "Citizens United" decision from the Supreme Court, which ruled that "corporations are people" and money is considered "free speech", sparking the rise of newer, bigger Super PACs (Political Action Committees), has since been dubbed one of the Court's worst decisions ever alongside "Dredd Scott" and "Plessy v. Ferguson".
      • At the same time, however, corporate personhood was already an established legal concept for over 100 years prior to Citizens United, having been established in the Santa Clara v. Southern Pacific case of 1886. The "money as speech" concept had also already been established in Buckley v. Valeo (1976); Citizens United only concerned corporate political speech. This means that the Supreme Court might be Mis-blamed for Citizens United.
  • Cosmic Horror Story:
    • H.P. Lovecraft is enjoying a revival in reputation. It was in this decade that a huge collection of his work was made into an anthology by the Library of America (more or less announcing that Lovecraft, and horror fiction by extension, is now part of the canon of great literature). Likewise, a number of Lovecraft inspired fiction and horror has seeped into mainstream works. Ridley Scott's Prometheus and Alien: Covenant made the cosmic horror subtext of the original Alien series into text.
    • The first season of the highly popular True Detective drew inspiration from Film Noir as well as New Weird works by Lovecraft and Thomas Ligotti to articulate a pessimistic cosmic view of the universe, as a random mistake that is not comprehensible to human imagination. The popular Dark Souls games as well as Bloodborne also drew heavily on Lovecraftian concepts to articulate a less heroic and more terrifying approach to the action RPG genre.
    • Lovecraft Lite tropes that lean heavily on cosmic horror have also become popular, with the highly popular [adult swim] series, Rick and Morty more or less submitting Back to the Future and Doctor Who style optimistic sci-fi adventure to a Deconstructive Parody by showing that a Mad Scientist Eccentric Mentor with physics-rewriting abilities would more or less have Blue and Orange Morality as a result of daily confronting mindbending threats from outer space every week or so.
  • Crack Defeat: Clinton vs. Trump in the Election of 2016 — almost every poll predicted a Clinton victory and a Democratic Senate. Neither happened. Instead of the victory they had predicted, the Democrats were utterly crushed underfoot — Trump won the Presidency, and the Republicans retained control of both houses of Congress, a majority of governor's mansions, and a majority of state legislatures, allowing the GOP to set policy at every level of government from the state house all the way to the Supreme Court (as Judge Scalia's vacancy will be filled by the pick of the president and confirmation by the Senate and put it at 5-4), putting the Democrats at their lowest point since 1928. The only bright spots for them was that Clinton won the popular vote by nearly 3 million people, more Democrats won GOP Congress seats than vice-versa, and Trump's victory launched a massive left-wing resistance movement against him.
  • Crapsaccharine World: With the widespread economic disparity, greater free will of big businesses on one side, the increase in censorship in many countries and seemingly repressive cultural prudery on the other, some have dubbed this decade as "The New Gilded Age".
    Alan Moore: Back in the 1960s (and yes, this worldview may have been caused by drugs or listening to ridiculous psychedelic lyrics or what have you), there was the feeling among young people that — particularly after the Beatles — a lot of things changed in British culture because here was a bunch of working-class youngsters from Liverpool who were nonetheless regarded as high culture. That changed everything. It made it seem as if there were potentially no limits, regardless of the heights, to which you might ascend. It seemed like there weren’t these things holding you back anymore. If the Beatles could do it, then I’m sure a lot of other working-class creators thought, “Maybe I could do it?” There was that sense of there being no ceiling to the world back then. You could climb as high as you wanted on your own efforts. These days I get more of the impression that the ceiling is very evident and, instead, the impression I get is that there is no floor. There are no depths to which you might not descend that creates a kind of anxiety, a state of fear. How bad is this going to get? Is Donald Trump going to get elected? Oh my God, surely we haven’t just exited Europe? All of these things. We have no idea how bad these things can get.
  • Cultural Cringe: In spite of Obama's popularity, many Americans were still rather embarrassed of their culture during the decade given the lingering legacy of Iraq, with the election of Donald Trump making anti-U.S. sentiments popular among left-leaning Americans. On the other side of the Pond, the Brexit vote marked the end of the "Union Jack consciousness" that marked the Cameron years, popular sentiment turning against British patriotism. As noted by one actor in a commencement address to Brown University's graduate students in 2017:
    Robert De Niro: When you started school, the country was an inspiring, uplifting drama. You are graduating into a tragic, dumbass comedy. My advice is to lock the (university’s) Van Wickle Gates and stay here. But if you do leave, work for the change. Work to stop the insanity. Start now so the class of 2018 will graduate into a better world.
  • Dance Sensation:
    • Every year has had a different style, such as:
      • The "Dougie" of 2010;
      • The Party Rock "Shuffle" of 2011;
      • The Gangnam Style of 2012;
      • The Harlem Shake and later twerking of 2013;
      • For 2014, we've seen the Jive Turkey-influenced "Happy Walk", the Real Women Have Curves empowered "All About That Bass", and the Shmoney Dance;
      • For 2015, we've watched Silentó Whip and Nae Nae and iHeartMemphis Hit the Quan;
      • For 2016, we've seen the "Running Man Challenge", the Trumpets Dance, "Juju On That Beat", and the "Pen-Pineapple-Apple-Pen" (and the "Black Beatles" Mannequin Challenge, though it's not exactly a dance).
      • So far in 2017, we've seen a craze over Latin dancing and "Beep Beep, Imma Sheep."
    • Although it's considered a dance fitness program, Zumba, with its upbeat and spicy choreography influencing from street dancing, hip-hop and Latin ballroom dance, spread explosively to every gym throughout the world.
  • The Dandy: The man sharply dressed with tight clothes, bright pastel colors (with a pair of Nerd Glasses) revived throughout the decade.
  • Deep South: The 2015 Charleston AME Church shooting in which the historically black church was attacked by Dylann Roof and the 2017 Charlottesville "Unite the Right" rally that ended in a white supremacist driving a car into a field of counter-protesters (killing one) brought attention back to the harsh history of racism in the South, with the implication that the concept of "Southern Pride" was a smokescreen used to hide it.
    • Claims of the Confederate Battle Flag and statues of well-known Southerners being respectable symbols of southern pride as opposed to the historic oppression of African-American citizens, outside of stubborn Southern die-hards, have started to draw criticism by those who don't believe it to be true when photos of Roof posing with it, the white supremacists' attempts to defend the Robert E. Lee statue in Charlottesville from removal, and several white supremacist blog entries, were found. As a result, larger Southern organizations like the Sons of the Confederacy threw up their hands in defeat as states like South Carolina and Virginia finally started taking down those flags and statues on public grounds in shame.
    • Likewise pro-Reconstruction historiography castigating the Lost Cause has entered the mainstream, as in the case of films like Lincoln, 12 Years a Slave and also Django Unchained. The writer Ta-Nehisi Coates also wrote an article making a case for reparations for slavery, Jim Crow, Redlining and other laws intended to disenfranchise African-Americans, and it became a highly popular and discussed issue.
  • A Degree in Useless: Becoming a Discredited Trope. So many young people have gone to college that job markets are saturated (and the needs of job markets change quickly and become more and more specific). So no major is guaranteed meaningful work. This is being seen all across the board, not just in humanities fields.
  • Democracy Is Flawed: The political turbulence Western nations have faced compared to the relative progress made by autocratic nations such as China and Russia have made democracy lose prestige, with many populist movements voicing their criticism of it. On the other hand, the prevailing Western opinion in the aftermath of the right-wing populist triumphs of 2016 is that democracy is taken for granted, and that anti-democratic trends such as gerrymandering and money in politics, are preventing the government from being functional and representative, while the fact that President Trump's strongman-like attitudes have been rejected by a majority of Americans has served as proof for commentators to assert that support for democracy and civil liberties has not cratered as suspected, and that his administration has built support for these ideals.
  • Dirty Cop: Multiple cases of American cops using lethal force against unarmed suspects—with rather questionable justification—have led to widespread criticism of the country's police (especially since many of the victims were African-Americans, thus sparking concerns over the role of racism in the beatings), as have multiple reports of certain American precincts possessing military-grade hardware for crowd control. Police reform continues to be a hot-button issue, particularly after several such police officers were acquitted of murder charges in a series of high-profile trials.
  • Disaster Movie: After being Deader Than Disco for almost a decade (because of September 11th and Katrina), the genre has seen a significant revival. Movies of the genre also tend to overlap strongly with Survival Horror.
  • Downer Ending: 2016 marked the first time in U.S. Presidential Election history that supporters of the losing presidential candidate felt fear rather than disappointment over the outcome of the presidential election. There's virtually no comparison that can be made over how Hillary Clinton supporters felt about Trump's victory compared to supporters of Romney/McCain/Kerry/Gore/etc. after they lost their elections. This feeling was so widespread after the elections that on Twitter, it was one of the saddest days in the website's history. No amount of celebrations by Trump supporters was able to offset the grief of the American left felt that day.
  • Dye Hard: Hair-dying has become extremely popular during the decade. Trends include ombre hair, "galaxy" hair, and "mermaid" hair.
  • Easily Forgiven: Subverted in 2016, with the election of Donald Trump. U.S. presidential elections in which a new president is elected are normally followed by peaceful transition periods leading to the newly-elected leader's inauguration, where themes of national unity and supporters of the losing candidate giving the winner a chance to get his presidency rolling are present — something often referred to as the "honeymoon period". This mood was completely absent throughout the transition and the beginning of his presidency; not only did Trump's election fail to bring the rest of the country behind him, but if anything, it only made it even more divided than it was before the election, as his opponent's opinions of him worsened rather than improved following his election.
  • Electronic Music: Exploded in popularity with the millennial generation in particular around 2011-12 in the US (though it has been popular for much longer in continental Europe), quickly becoming the defining genre of the decade with urban music, its only credible contender (having surpassed rock as America's most popular music genre) having incorporated electronic aspects to catch up, often crossing over as "featured artists" on EDM songs.
    • Dubstep: The focus of a pop music craze since 2011's "Party Rock Anthem". DJs such as Skrillex and hits like "I Can't Stop" and "I Knew You Were Trouble" have increased its staying power.
    • House Music: Various styles of it have taken turns at the forefront of EDM's mainstream boom. Electro and progressive house were there at the start, then big room house showed up for 2013, and in 2014, the commercial success of Disclosure brought deep house into the mix.
    • Indie Rock: Often considered to be more of an electronic genre, British "indie rock"note  and "fire pop" has not only contributed to a new "British invasion" note , but it has also kept rock music's mainstream popularity alive in the wake of post-grunge and pop-punk becoming Deader Than Disco and more traditional genres facing the demise of several icons.
    • New Sound Album: Many artists have hopped to the genre beginning in 2013-14, some of them being known for having starkly different styles.
    • Synthpop: Still as mainstream as three decades ago, with a minimalist style taking over.
    • Trance: While not quite as big as dubstep, house, or trap, trance has nevertheless experienced a massive Newbie Boom in the States and continues to maintain a very dedicated fandom all over the globe.
    • Trap Music: After being around in the dirty south since The '90s as a hardcore variation of Hip-Hop, it saw a massive boom in popularity this decade when artists like Diplo, DJ Snake, Yellow Claw, Flosstradamus, Baauer, and Keys n Krates combined it with EDM. Despite having little in common with the original style of trap by borrowing from Latin genres, it has completely transformed into a form of mainstream music.
  • End of an Age: 2016 is seen as a major period of transition.
    • For starters, the year was filled with high profile deaths of major music stars (Prince, David Bowie, George Michael, Leonard Cohen), arthouse film-makers (Abbas Kiarostami, Jacques Rivette, Andrzej Wajda) and many other notable mainstays of popular culture for the last five decades (Alan Rickman, Carrie Fisher, Fisher's mother Debbie Reynolds, Gene Wilder, Muhammad Ali, Florence Henderson, Ronnie Corbett, and Patty Duke), with some seeing it as a capstone to the end of the baby-boomer era (or at least the beginning of its end with fewer survivors) and the cultural influence of The '60s and The '70s, and Bowie's passing was seen as a herald of "Twilight of the Rock Gods."
      • 2017 has had its fair share of celebrity deaths as well, including stalwarts such as Roger Moore, Adam West, George Romero, Sir Bruce Forsyth, Jerry Lewis and Hugh Hefner.
      • The deaths of Chuck Berry, Chris Cornell, Chester Bennington, and Tom Petty in 2017 rocked the world, as Berry was the first to give rock music the anti-establishment attitude it became famous for from the 60s onwards, while Cornell's death left Eddie Vedder of Pearl Jam as the lone survivor of the so-called "grunge generation" and the fact one of post-grunge's main icons passed on has worried many as rock music is lacking a "new generation" for the first time. Petty's passing became regarded as the point "rock lost its soul".
    • The Brexit vote and the election of Donald Trump was seen as the end of the "neoliberal consensus" that dominated the Western world since 1991, and a resurgence of ethnonationalism and protectionism thought discredited after WWII. Marine Le Pen indeed noted that Trump's election was the "end of their world" and the beginning of a new era. Hillary Clinton's defeat has also been considered to be the end of almost a quarter-century of Clintonism at the helm of Democratic party politicsnote  and wanted to return to left-leaning politics with using Sanders-style left-wing populist policies. It was the first election possibly since 1860 where the predominant reaction of the losing side wasn't disappointment, but despair, and for those liberals and progressives, his election ended the era of just "sitting back" and launched one of widespread political activism of resistance against his controversial policies á la anti-Vietnam protests against LBJ and Nixon.
    • Fidel Castro upon his passing on November 25, 2016 was acknowledged as the Last of His Kind, The Remnant of the Cold War who had outlived all his enemies (Batista, Eisenhower, Kennedy, Johnson, Nixon, Ford, Carter, Reagan, Wilson, Heath, Thatcher and Pinochet) and his allies (Che, Allende, Echeverría, López Portillo, Isabel Martínez-Perón, Mao, Indira Gandhi, Nelson Mandela and Pierre Trudeau).
      "Castro matters because he was the last living symbol of the Cold War at its peak. His death puts an exclamation point on the end of Cold War style of ideological conflict between capitalism and communism. In some ways, it's the most 2016 thing imaginable."
    • The death of Hugo Chávez, combined with Venezuela's current economic crisis marks the end of the "pink tide" surge (the popularization of social-democratic, anti-American, and left-leaning politics thanks to Chávez's charisma and the economic boom Venezuela was experiencing) that occurred throughout Latin America during the Turn of the Millennium. It also doesn't help to note that his successor, Nicolas Maduro, is far less charismatic. Combined with slashed oil pricesnote , rampant corruption, the jailing of political opponents, and rampant supply shortages in Venezuela; this has caused the traditionally leftist Latin America to elect center-right politicians instead as well as a notorious growth of the "alt-left". This is also true on the Latin American countries that were affected by the pink tide, now facing economic hardship and political instability, particularly in Brazil, where President Dilma Rousseff, was impeached out of office in 2016 because of her involvement in a political scandal.
    • The death of former German Chancellor Helmut Kohl in 2017 not only marked the end of an era in Germany - for he almost single-handedly reunified the country after the Cold War - but his demise also left former Soviet leader Mikhail Gorbachev as the only remaining member of the four leaders that shaped the post-URSS world in the late 80snote .
    • John Glenn, the first American to have orbited the Earth, passed away on December 8, 2016, as the last surviving member of the Mercury Seven, the first ever American astronauts.
    • The rise of the Tea Party and Donald Trump's election were, for better or for worse, widely seen as a major turning point for the American Republican Party. After decades of campaigning as the party of tradition, the establishment, and the status quo (hence, why so many Republican stalwarts criticized Barack Obama for his relative lack of political experience in 2008), Trump became the first major party nominee in American history to have never held any public political or military office before becoming a Presidential candidate, and his campaign was largely built on aggressive rhetoric imploring working-class Americans to "take their country back". Whether they support him or oppose him, most Americans agree that it's hard to imagine him becoming the Republican standard-bearer in any election other than the one in 2016. For the Democrats, the 2016 election proved to show the chasm between "establishment" Democrats like Hillary Clinton and Chuck Schumer and social progressives like Bernie Sanders and Elizabeth Warren. This divide is one of the reasons cited for Trump's win.
  • Enemy Mine: Throughout the 2016 election cycle, deep divides between the both the Democrats and Republicans grew. Republican factions deeply tore the party. Once the election ended, the deep divide between Democrats vanished overnight, with several people focusing more on opposing Donald Trump and the Republicans than on their internal differences. Republicans also mostly got behind Trump afterwards, offering to support his conservative agenda. The GOP alliance began to fall apart as Trump got into feuds with numerous Cabinet Members and Congressional Republicans. The Democrats, however, have had little signs of cracks beyond a small internal feud over health care, and have been more focused on pushing back against an agenda widely seen as anti-civil liberties.
  • The End of the World as We Know It: A radio host predicted The Rapture was going to happen on May 21, 2011, which obviously didn't. There were also predictions that the world could end on December 21, 2012 due to changes in the Mayan calendar, and that didn't happen either. And with North America's brutal 2013-14 winter (not to mention the following one as well), there were whispers of Ragnarok.
  • Environmental Narrative Game: This subgenre of Adventure Games first emerged in the previous decade, but exploded in popularity in this one with the release of critically acclaimed and commercially successful independent titles like Dear Esther, Gone Home and The Stanley Parable.
  • Everything's Better with Princesses: Disney Princesses are back, baby! Though they were absent for the previous decade, and subject to quite a few Deconstructive Parodies in the meantime, they made a triumphant return with The Princess and the Frog, Tangled and Frozen. While Frog ultimately failed to save Disney's traditional 2D-animated movies, Tangled sparked a huge resurgence of interest in their "Princess" franchise, and the phenomenal success of Frozen proved that the franchise is here to stay.
  • Everything Is an iPod in the Future: The aesthetics of this decade tend to be more eyecatching without the Design Student's Orgasm and Wall of Text coming around. The skeuomorphism of the late 90s and early 2000s had morphed into a futuristic, yet still glossy interface following the success of Apple's candylike icons and Windows 7's Aero in 2007-2009, then shifted to a more crisp and dual/triple-toned minimalist interface around 2012-2013 with Microsoft's Metro UI and iOS 7 inspiring simplistic yet informational looks. Even Google modified its iconic logo, "flattening" it (in 2013) and stripping its serifs (in 2015) for a cleaner look.
  • Evil Reactionary: This decade has been marked by increasing hostility against conservatism and right-wing politics in general (even if not all conservatism is reactionary per se). 2016 was a turning point as, in spite of their victories, Brexit and Trump made right-wing thinking (including libertarianism and, to a lesser extent, classical liberalism) totally unfashionable in North American and European society, especially among demographics closer to Liberalism or some other left-wing ideologies like Progressivism. The backlash was so intense that even the neoliberalism favored by Democrats and New Labour in the '90s became toxic to a number of left-leaning voters, particularly millennials, with Hillary Clinton (despite vocal allegations that she just pretended to be left-leaning only to get votes to win the election) moving to the left after a bitter primary fight with Bernie Sanders (who was a comparatively left-wing, self-described democratic socialist and populist with a way stronger following than her judging by later polls) and other congressional Democrats following suit in the wake of Clinton's defeat. Across The Pond, unapologetic socialist Labour leader Jeremy Corbyn led the party to its best showing in years in the 2017 general election in the U.K.
  • For Happiness: The millennial and centennial generations have been noted for their near-obsessive pursuit for perpetual bliss (or at least gratification), especially considering Gen-Xers' well-known penchant for sadness. While many consider this is quite justified, there has been also criticism regarding potential issues (even psychological) that this might bring sooner or later, especially among those born from 1994 onwards.
  • Foreign Culture Fetish:
    • British culture (primarily music, literature and shows like Doctor Who) once again became popular around the world, particularly among young Americans.
    • While not as prominent as it was in the last decade, German and Scandinavian culture still enjoys a loyal following not limited to metalheads.
    • In regards to Eastern culture, Japan has seen in South Korea a creditable contender in the battle for gaining the favor of Western audiences as "doramas" and the urban-inspired K-pop genre have exploded in popularity, as well as electronics. The Land of the Rising Sun still has the upper hand when it comes to video games, manga and anime. The cuisine of both countries is popular among food connoisseurs.
    • The mutual admiration between Hispanic and urban black culture has intensified during the decade. By the second half however, a broader "Latin craze" emerged as a means of protest against Trump: Mexican food became fashionable and Spanish-language songs have popped up in the music charts.
  • Friending Network: Facebook, Instagram and Twitter skyrocketed in popularity during the decade. Social networks founded during this time have catered more to specific interests such as Snapchat, Tumblr, Pinterest, and Vine, among many others.
  • Full Motion Video: After being considered dead for a decade, the genre has made a small scale comeback in the middle of the decade with titles such as Her Story, Tex Murphy: Tesla Effect and The Bunker.
  • The Fundamentalist: The "Religious Right" regained pulse in a climate of increased moralism, yet the popularity of the markedly progressive Pope Francis has pushed the religion stand leftward, making it look as anachronistic. Likewise, the rise of ISIS has often been cited as a defictionalization of the Global Land Army.
  • Gaming and Sports Anime and Manga: While sports-related anime and manga has historically sold poorly in America, the popularity of Free! along with Haikyuu!! and Kuroko Basketball in America has helped revived the interest in sports anime and manga again among the American fanbase.
  • The Generation Gap: Between Baby Boomers and younger generations as mentioned under Calling the Old Man Out above. In the 2016 US presidential election, Donald Trump won with massive support by Baby Boomers, whereas people under 50 overwhelmingly supported Hillary Clinton (though mostly out of intense hostility towards Trump and the GOP in the case of millennials — in the Democratic primary, they overwhelmingly supported Vermont Senator Bernie Sanders over Clinton, who was the preferred candidate among some Gen X'ers and the most progressive to centrists Baby Boomers) and carried her to a popular vote victory. Likewise, in the Brexit vote, the Baby Boomers supported the "Leave" vote while those under 45 voted "Remain". The Boomers were the generation famous for its squabbles with their parents in their youth, an irony that has not been lost on Millennials and Centennials, who have led the so-called "resistance movement" against Trump that launched after his victory.
  • Genre Anthology: Has become popular again thanks to American Horror Story. It was quickly followed by shows like True Detective and Fargo.
  • Genre Throwback:
    • Music of the decade has been primarily influenced by 1980s-era music, as well as 90s-era R&B (hip-hop, urban pop) and 60s-era pop and "mod" music. Actually, "sunshine pop" (a generic term for upbeat, lighter pop) has consisted in borrowing from musical styles from other eras, such as its 1960s-era namesake genre as well as funk and even disco.
    • YA literature from the middle of the decade have been noted for hearkening back to 1980s-era "teen films", some of them being adapted for the screen.
  • Girliness Upgrade: After the previous decade was filled with pop punk, rockabilly, emo, crunk and "dirty south" hip hop, hard Eurodance, funk-rock, spray tans, earthy "bohemian-chic" fashions, hard-partying socialites and hot pink, this decade is saturated with rosy pink, matte, vintage glamour, sophisticated electronic music, titillating trap songs, empowered "sex symbols" and role models, the "Instagram generation" of supermodels, red lipstick, and so on.
  • Golden Mean Fallacy: A much discussed and much mocked trope in this decade. Attempts to point out The Horseshoe Effect, or call out "both sides" is seen by a number of commentators as, at best a naive Wish Fulfillment for common ground that doesn't exist, or at worst a false equivalency that prevents honest debate and accountability. This also extends to fictional representations of conflict and political satire:
    • Bioshock Infinite provoked much criticism for its in-game dialogue arguing that a quasi-anarchist rebel Daisy Fitzroy, who is a black former slave, is Not So Different from the dictatorial Zachary Comstock who runs Columbia, a white-supremacist city in the skies that runs on exploitation and apartheid. This was slammed by multiple critics such as {Errant Signal} and the backlash was bad enough that developers had to put in a Retcon in the DLC that made Fitzroy a sympathetic character.
    • Comics writer Nick Spencer got into much trouble for his online comments and his satirical reflections in his Secret Empire and other works, for using this trope as a kind of allegory for real-world political baggage.
    • Moviebob argued that South Park which was seen more critically for their 2015-2016 seasons fell into a creative problem because they relied too much on this trope as a default setting, and the change in climate affected them:
    Bob Chipman: When a protest-march shuts down a city block, South Park’s first instinct is to look past the activists and their enemy to cast sympathy with the folks who didn’t ask to be involved...But the absolute middle is as much a fantasy as the existence of 'pure' good or evil, and the problem with 'leave me alone' as a philosophical ideal (whether for a cartoon show or a human life) is that you can’t resist upheaval without also upholding the status-quo. And in an era where 'change' itself (changes in demographics, changes in society, changes in acceptable language, etc) is often at the forefront of our most divisive discussions, being reflexively anti-upheaval (regardless of the reason) is very much taking a side no matter how much one insists otherwise.
    • In politics, the arrival of Populism in the Western World as a significant political movement has polarized the spectrum since many political pundits in the Neoliberal spectrum (i.e. Neoconservative-Neoliberal-Third Way) tend to equate left and right populists as one and the same, which annoys and angers many on the Left, who in turn paint the mainstream candidates as being neoliberal and indistinguishable. In France, Emmanuel Macron succeeded in the 2017 French Election by claiming he's "neither of the Right nor the Left", and positioned himself as the alternative to the very right-wing Marine Le Pen, while critics fear that his Third-Way politics could lead to a drastic overhaul of labour laws and the power of the unions. The British Marxist critic, Perry Anderson, argued that the narrowing of the political spectrum since The '80s has much to blame for this polarization and he notes that in general right-wing populism is stronger and more effective than the Left, owing to the latter's defensive position impending it from being truly anti-establishment.
  • Good Old Ways: Much effort has been put in to roll back the perceived amorality of previous times (particularly abortion and LGBT issues), though pre-60s mores haven't completely returned.
  • Granola Girl:
    • The health-consciousness of the previous decade has continued, with food makers touting their all-natural organic ingredients. Younger Gen-Xers and Millennials have been noted for their rejection of the processed foods preferred by boomers in favor of healthier eating habits such as organic foods. Many food and beverage companies have changed their strategies to counter the trend: fast-food chains have left behind meat, pork and fatty treats as their main selling points and begun to emphasize salads and ethnic-inspired dishes along with poultry and seafood. Chick-fil-A and Chipotle have gained a foothold in the industry with their "fast casual" approach, giving the concept a more sophisticated approach. Most notably, beverage industries have focused on flavored waters, tea and non-alcoholic liquors to the point these have reached the same market share that of the traditional soda pop, coffee and beer.
    • "Fad diets" have become immensely popular during the second half of the decade, in particular the so-called "alkaline diet", endorsed by every self-respecting personality, treating the body as a source of energy, powered by "clean eating". Thus, foods with "de-energizing" components such as sugar, gluten, lactose and white flour among others have become no longer acceptable by many people, while erstwhile "exotic" foods such as avocado, quinoa and kale now are commonplace.
  • Gray and Grey Morality: Rakish anti-heroes and not-that-evil antagonists have become particularly prominent during the decade (in case the protagonists are not as mean-spirited) as the classic set-up of "stainless" heroes and heartless villiains has become passé.
  • Growing Up Sucks: A sentiment commonly expressed by Millennials, many of whom came of age during this decade and the previous one, with the wars, tense political situation, the recession, the difficulty of starting a career compared to their Baby Boomer parents and the passing of beloved celebrities.
  • Harem Genre: This genre is increasingly becoming the formula for anime, and is being widely applied to other genres as well.
  • #HashtagForLaughs: The rise of social media during the decade has taken advantage over this significant feature, along with #EngineeredHashtag, all over the Internet.
  • Hide Your Gays:
    • Becoming more and more of a Discredited Trope during this decade as more LGBT people are making their sexual orientation public. The repeal of laws such as "Don't ask, don't tell" heavily contributed to this. Regardless, being gay remains a contentious issue among some, as the public statements on the matter from Chick-fil-A's President Dan Cathy and the resulting controversy will attest. Transgender issues have also come into play, as many states in America have passed "bathroom bill" laws that force transgender people into bathrooms based on their assigned birth gender, due to concerns that lax bathroom policies was a loophole waiting to be abused by sexual predators.
    • While TV networks and movie studios have placed voluntary quotas for LGBT characters, from blockbusters to children's shows, there has been criticism from gay rights' groups that many of these characters are just "living props" while some studies have suggested that gay characters are being overrepresented in media.
    • "Closeting" nonetheless is still prevalent among those aiming at older, more conservative audiences. However Jodie Foster and Barry Manilow "came out" with little to no controversy (while people were genuinely shocked in the case of Foster, jokes about Manilow's sexuality had been made for decades).
  • Hipsters: They have been everywhere in this decade, from cafes to music festivals and tech events to being the butt of jokes about "Hipsters are dead" (mainly because of pop culture appropriating their archetypes). Heck, even the Neo-Nazis have jumped into the bandwagon.
  • History Repeats: Many have compared this decade to many other eras, including:
    • Victorian Britain: The rise of nationalist and socialist movements only linked by their opposition to the establishment and a prim-and-proper austerity replacing the previous "devil-may-care" mindset amid a backdrop of technologic change mirror the first few years of Queen Vicky's long reign. The Arab Spring has been compared to the 1848 revolutionary movements as both attempted to topple autocrats, but ultimately made very few changes.
    • The American Civil War: An election heavily focused on race relations changes the country forever. The Democratic party falls in shambles due to growing divides, only unified in their belief that the Republican had to be stopped from winning at all costs. This divide ultimately costs them the election, and the Republican's rise to power practically breaks the nation in half due to mass political polarization, with much of the country unwilling to extend support to the new president, his mandate questioned due to an unspectacular popular vote performance, and several Democratic congressmen boycotting his inauguration. Subverted as there is no physical Civil War (although there has been several instances of politically and racially-motivated violence) nor has there been any secession while those representing the "old order" are this time the ones in charge at Washington.
    • Reconstruction: Minority groups gain massive attention in the mainstream culture; socially progressive Americans have a level of credibility and exposure that they rarely enjoy. The rise of Trump and the Alt-Right also parallel the backlash by disenchanted whites that occurred once post-war desire for vengeance had calmed down. The turning point was 1876 where a Republican candidate won the Presidency by Electoral College and lost the Popular Vote to a Hudson Valley native, heralding the redemption of the South (one difference: Hayes was forced to succumb to Southern demands to be granted the presidency, while Trump was the candidate enthusiastically backed by the South) and the end of an Illinois man's progressive administration's policies of actively enforcing civil rights.
    • The Gilded Age: The overwhelming power of big businesses and ultra-wealthy interests, and the rise of progressives to counteract them. Paul Krugman has described the era as "the new gilded age" while economist Thomas Piketty has argued that income inequality is creating class divisions.
    • The Roaring '20s: The political activism and efforts for global integration of previous years becomes rejected by voters yearning for simpler times, with conservative politicians being elected en masse leaving liberal and left-wing parties struggling to cope with this new reality. An anti-establishmenr strongman with a taste for "personality cults" unexpectedly rises to power. The younger generations are quite cynical about the future and look up to European culture.
      • The rise of "white nationalism" has been compared to the 1920s-era revival of the K.K.K., its infamous 1925 march in Washington being parallelled with the "Unite the Right" rally in Charlottesville, Virginia in 2017.
    • The Thirties: Worldwide economic troubles and resultant political extremism lead to a more austere worldview after a fast-paced, hedonistic decade. Strongman leaders come into power in several countries, leaving the future of liberal democracy in doubt. One can only hope that this decade doesn't spiral out of control the way the '30s did...
    • The '40s: The anti-Muslim and anti-Middle Eastern bigotry on the right that originally began after the September 11th terrorist attacks has been compared to the anti-Japanese hysteria following Pearl Harbor. A man widely expected to lose a Presidential election to an establishment New Yorker comes out on top.
    • The '50s: A somewhat popular actor becomes immortalized after a fatal car crash. A Democratic president is succeeded by a Republican candidate of German ancestry without a political background for the White Housenote  in a climate of great distrust. Young Americans fall in love with a progressive senator from New England. Russia, ruled with an iron fist by a strongman leader, is suspected of infiltrating the U.S. government. The entertainment industry faces a crossroads with new technologies. The entertainment and academic industries come under great scrutiny by Republicans for becoming outspoken proponents of left-wing thought.
    • The '60s: There's a generation gap between an idealistic, left-leaning cohort of young people and their reactionary, right-leaning parents over politics and culture. Racial tensions surge after a series of highly-publicized cases of police abuse. The White House has a mostly beloved young Democrat in office at the beginning of the decade and a Republican who's, at best, incredibly polarizing, at the end. People become infatuated by a Canadian PM called Trudeau. There is a craze over British culture spearheaded by a particularly popular boy band. An aging Memphis pop star returns to the music world after spending most of the decade in the movies. Hollywood shifts from lavish epics to "artsy" fare during the final years of the decade, while it faces increased competition from other media. A huge wave of protests from the political left spring up.
      • Obama has been compared to both JFK and LBJ as time passed: Until 2011-12, he was perceived as being a youthful, telegenic President while after the debt ceiling crises (2011-13) and his re-election in 2012 he became increasingly seen as a leader willing to push his agenda risking his political legacy. However, his reputation improved once his successor came into power and widespread antipathy towards the Republicans made people long for the Democrat back in office.
      • The 1964 elections were compared to the ones in 2012 as both Barry Goldwater and Mitt Romney were perceived to be too conservative and too hostile to foreign allies. This was taken Up to Eleven in 2016, when Donald Trump was compared to Goldwater as both were branded as extremists (both supported "states' rights", campaigned for a massive slash on the federal government and had controversial policies towards foreign nationsnote ) and thus "mentally unfit" for the Oval Office (many psychologists broke a rule enacted after the 1964 campaign that prevented them from speaking about public figures they didn't personally examine), not to mention that in spite of their popular appeal, many prominent moderate Republicansnote  expressed their distrust of their standard-bearer, which would ultimately have an important impact over the GOP. The great difference was that while Goldwater lost by one of the largest margins in American electoral history, Trump won the Electoral College, although he ended up losing the popular vote to great controversy.
      • The 1968 and 2016 elections were eerily similar: The year was marked by social turmoil and crippling polarization. The Republican Party candidate, campaigning for "law and order", is nominated by letting his primary rivals implode or cannibalize themselves while the Democrats attempt to show an image of unity amid very visible cracks that end up breaking. There is little enthusiasm for the candidates among the general public and the GOP candidate controversially wins this particularly uncertain "unpopularity contest" by appealing to disenchanted blue-collar Democrats and invoking the Supreme Court by pledging to appoint more conservative Justices.
    • The '70s: There are major social changes; a long, grueling war ends with Uncle Sam losing, the economy is underperforming and the government is embroiled in an espionage scandal. The U.S. government begins the decade warming up to China, while the second half of the decade (now led by an eccentric anti-establishment figure who's not even trusted by his allies given his inexperience) has Washington unsuccessfully trying to mend bridges with Moscow.
      • While the Watergate and NSA cases initially drew a big deal of comparisons, their aftermaths were drastically different: Watergate led to the resignation of Nixon and the whistleblowers were hailed as heroes (or at least did it in the name of a greater good). Meanwhile, while Obama was briefly hit by the NSA scandal, its long-term impact was mostly negligible; in contrast, the whistleblowers were ultimately branded as traitors (no less because many attempted to sell data to/seek refuge in countries openly hostile to the U.S. such as Russia and China).
    • The '80s: A conservative media figure with little political experience vowing to "make America great again" becomes President following a controversial and widely unpopular Republican and a "dark horse" Democrat known for his strident idealism. The left is split between "hard left" and more moderate political positionsnote . There is a move towards moral conservatism after years of hedonistic attitudes. A royal wedding is viewed by millions around the world. Synthesizer music becomes wildly popular and big-budget films dominate Hollywood. New technology transforms television viewing and music listening habits.
    • The '90s: Police brutality flares up racial tensions, leading to violent riots in some cases. Disney begins a huge Renaissance following a slump. A beloved African-American celebrity sees his reputation go down the toilet. Woody Allen is mired in scandal over his family. Technology rapidly transforms public life. The family of one of OJ Simpson's lawyers dominates celebrity culture. Donald Trump and the Clintons dominate the headlines. A cartoon that was intended for 6-11 female demographic, becomes a massive hit for the adult male demographic thanks to the talents of Lauren Faust and Tara Strong, and in the process help launch a fledgling new network into the stratosphere. The other franchise, meanwhile, has a much more poorly received show in the other decade. A powerful Category 5 hurricane strikes Florida.
    • Turn of the Millennium: The lackluster Democratic Presidential candidate associated with the very popular outgoing president wins the popular vote but loses the electoral vote to a Republican candidate who is frequently compared to Hitler. The aftermath is chaotic, with one president-elect seeing his victory in a month-long legal dispute and the other being denied the traditional "honeymoon" period from his opponents. A very popular Canadian musical act is the butt of pop culture jokes. A relatively obscure high-fantasy novel series by a man with "R.R." in his name blasts into the mainstream in the second year of the decade with a massively popular screen adaptation starring Sean Bean. Disney Channel has a huge cartoon hit that launches in June of the "2" year. A major tragedy in a Virginia college town during the "7" year fuels national debate. A major hurricane catastrophically floods a Gulf Coast city.
    • Some historians argue that the world is returning to the status quo before the rise of the USSR after World War I, they note that many of the tensions in the Middle East, especially in Syria stem from the Sykes-Picot agreement, the dividing up of the Middle East after the downfall of the Ottoman Empire, with a "Belle Epoque" of America as the world's dominant superpower giving way to the emergence of a multi-polar world of various entities (America, EU, China, Russia, and potentially India). An early advocate of this view was historian Eric Hobsbawm who argued that the "Short Twentieth Century" of 70 years comprising the rise and fall of the USSR was an "Age of Extremes" and rapid change, but there has been growing agreement that the period of vertiginous change that marked the 19th and 20th centuries was unusual and would be followed by an era of more static development.
    • Many also consider that the fact the U.S. and U.K. are turning inwards is a signal that the English-speaking dominance of world politics that emerged after the Napoleonic Wars is withering, curiously replaced by the previously dominant Franco-German order that has revived following the sudden surge of popularity of the European Union after Brexit.
    • The Democratic Presidential Primary of 2016 turned out to have many rather striking parallels with the Presidential Election of 1824. One candidate was a former Secretary of State and an immediate relative of a former President, and was known for having an intimate knowledge of statecraft but also criticized for a perceived lack of popular appeal; the other was a fiery populist organizer known for his distrust of banks, his warnings about America's financial institutions growing too powerful, and his avid support for grassroots popular democracy over caucuses dominated by party insiders; the primary also became a source of controversy after the former Secretary of State won the nomination from the fiery populist, leading to a few allegations that the nomination was "stolen". By this point, the populist's supporters were less concerned about the Secretary of State winning than the fact that it could lead to someone they were far more afraid of taking power. Decide for yourself: are we talking about John Quincy Adams and Andrew Jackson (featuring Henry Clay), or about Hillary Clinton and Bernie Sanders (featuring Donald Trump)?
    • President's Barack Obama's warming of U.S.-Cuban diplomatic relations with the "Cuban Thaw" is comparable to the warming to diplomatic relations between United States and China with Richard Nixon where the U.S. tries to normalize diplomatic relations with a communist country that was historically hostile to the U.S. Ironically, Donald Trump not only has been less keen on it (eventually holding back on further policies), but his phone call to the Taiwanese president note  (in addition to his tweets blasting the Chinese government) is seen as attempts to reverse Nixon's legacy on China.
    • The souring of U.S.-Russian diplomatic relations under President Obama note  was seen by many critics as the potential start of a 2nd Cold War. During Trump's campaign and early on in his presidency, a second Cold War with Russia seemed highly unlikely, as Trump and Putin praised each other. Inversely, many were worried about U.S. entering a second Cold War with China, noting that Trump accused China as a currency manipulator. In the end, worries were reversed. Trump reversed his outlook on China, which eventually shut down fears of conflict. On Russia was confirmed to have influenced the 2016 election cycle, and also hacked the DNC and RNC, leaking emails of the former to the public. This caused the majority of the American public to grow more suspicious of Trump, and whether his campaign allied with Russia to win the election, which in turn increased Putin's hostility towards the public.
  • Honorary Uncle: A lot of people practically consider their friends as family more than ever in this decade (see True Companions below).
  • Hourglass Plot:
    • When Barack Obama originally entered office in 2009, the Democratic Party had the majority in Congress and state governments and the Republican Party's future seemed uncertain. By the time Obama left office in 2017, the Republican Party had the majority in Congress and state governments, and the Democratic Party's future seems uncertain.
    • When 2016 marked a new era in American-Russian relations, the Republican and Democratic Parties' attitudes towards Russia essentially reversed. During the Cold War, the Republican Party tended to advocate a hardline stance against Russia while vocally opposing Communism, while the Democrats were generally the first ones to decry anti-Communist investigations as "witch hunts". But after the FBI and the CIA both came to the conclusion that Russia likely used cyber-attacks to influence the 2016 election with the aim of helping Donald Trump defeat Hillary Clinton (and it subsequently became known that Trump had some rather controversial business ties to Russia), enraged Democrats suddenly became the ones advocating a hard-line stance against Russia, while many Republican politicians decried investigations into Russian interference as "witch hunts".
  • Hover Bike: This decade has seen the construction of the first working prototypes of "flying cars".
  • The Illuminati: According to many people on the net, the most popular musicians, TV shows, movies, etc. are a part of this.
  • Insane Equals Violent: Becoming a Discredited Trope. In the aftermaths of mass shootings, the possibility of mental illness in the culprit(s) frequently gets addressed, but it's often viewed as an insincere diversion from talking about gun control, since neither problem is resolved. That said Batman comics still have insane supervillains mostly as a Grandfather Clause.
  • It's All About Me: The "selfie" craze begun in 2013 is an appropriate picture of this trope (no pun intended).
  • Job-Stealing Robot: Automation is a major cause for concern. It's the key reason for the disappearance of manufacturing jobs and it's a major cause for concern among politicians and economists because it would not only lead to lower growth (as a service-based economy is far less productive than an industrial economy) large-scale unemployment but make the rich even more richer and the shrinking job market even more scarce, leading to calls for permanent universal income and other forms of social democracy to correct this situation.
  • Kid Com: Nickelodeon and Disney Channel are starting to air more kid comedies at the expense of animated shows. Cartoon Network has attempted to follow suit numerous times, but all efforts for the most part have failed.
  • K Pop: Went global this decade, with PSY topping the charts even in countries like the USA, and SBS Pop Asia giving voice to the K Pop subculture in Australia.
  • La Résistance: The anti-Trump "resistance" movement that formed after his election, becoming particularly mainstream, to the point of being almost as large (if not larger) than Trump's base of support.
  • The Last DJ: Thanks to the rise of big business and private wealth's influence upon government, politicians who stand up to or aren't beholden to them have found great appeal, most notably Vermont senator Bernie Sanders, who challenged Hillary Clinton for the Democratic Party's 2016 presidential nomination, and Donald Trump, who beat her in the General Election.
  • Lens Flares: Started somewhere in the late 2000s, early 2010s music videos can't seem to go without a horizontal lens flare. The 2009 Star Trek film probably helped/didn't help.
  • Live-Action Adaptation: Comic-book film adaptations have become immensely popular during this decade: Marvel solidified its position with the continuing X-Men Film Series along with the Avengers universe, while lesser-known properties such as Guardians of the Galaxy, Ant-Man and Deadpool have become successful. DC Comics has followed suit with Batman v Superman: Dawn of Justice and Wonder Woman leading to a future saga of Justice League films. Even Disney is joining the bandwagon with their take on revamping the animated classics such as Maleficent, Cinderella, The Jungle Book and Beauty and the Beast.
  • Long Runner Shows: Most TV shows these days actually began during the 2000's. And if until The '80s a show having five seasons was considered to be this, now if it runs for less than ten years is considered to be pretty short-lived.
  • Lurid Tales of Doom: The 2016 presidential election was marked by the emergence of heavily fictionalized, if not totally fake news trying to defame either Trump or Clinton. Sites such as Breitbart and Russia Today have been the most notorious cases.
  • Make the Bear Angry Again: Russia returned as a major player in the world stage, with the Ukrainian crisis in 2014 and its direct involvement in the Syrian civil war in 2013-2015. This ended up snowballing in 2016, when due to his dislike of Obama and Clinton, Putin used propaganda campaigns targeted towards voters in order to influence the election in Trump's favor. President Putin has been named Forbes' "Most Powerful Person" between 2014 and 2016.
  • Man Child: A common stereotype about Millennials, many of whom hit their early 20s in this decade. Among other things, "adulting" has become a popular Millennial slang term, meaning "Making an effort to behave like a responsible adult". There's also the common joke "I'm an adult", usually said sarcastically after one admits to doing something childish. This is arguably related to the lingering effects of the Great Recession: since it's harder for Millennials to find full-time jobs that can cover food and rent, many of them are forced to remain dependent on their parents for much longer than was seen as acceptable in previous decades, and it takes them longer to develop good professional and financial habits. Case in point, there has been some discussion (mainly in psychology circles, with Jeffrey Arnett's proposed stage of emerging adulthood gaining more discussion than when it was first proposed) to bump up the beginning of adulthood from 18 to 25 (if not 30), given that people are apparently maturing more slowly as time passes.
  • The Man Is Sticking It to the Man:
    • A perennially common complaint from individuals across the political spectrum any time a popular work, or a prominent public celebrity gives an opinion on a political cause du jour. The supposed politicization of comics and games criticism is also a major sticking point.
    • Others have also raised a few eyebrows over how protest movements often include corporate support, or appeal to corporations. For instance, LGBT rights and causes, got a boost when corporations took a stance against states that enforce anti-LGBT or discriminatory laws. Many noting that it's an inversion of old-fashioned boycott movements, i.e. in the past consumers would boycott businesses and services that support dubious and contentious policies, now consumers partner with corporations to boycott whole states.
    • One of the most discussed works of American media is Hamilton a Broadway Hip-Hop musical with astronomically high ticket prices, which largely makes the founding fathers, a bunch of slaveowning plutocrats by modern standards, into what critic Lysa Monteiro describes as "relatable cool guys" while co-opting the creator of America's financial system into an immigrant success story despite historians noting that the real Alexander Hamilton actually subscribed to nativist and anti-immigrant sentiments.
  • Masculine Girl, Feminine Boy: Thanks to pop musicians, make-up has become popular among males, while boyish looks have caught on among women.
  • Medal of Dishonor: Donald Trump has been notorious for setting a number of Presidential "firsts":
    • He set a record for losing the popular vote by a greater margin than any other President in American history: around 3 million votes. For perspective, George W. Bush only lost it by around half a million votes in 2000.
    • He became the first President to have a lower approval rating vs. disapproval rating during his first quarter in office. By the time he reached six months at the White House, his ratings were at 36%, a level comparable only to Gerald Ford (who wasn't even elected) and GWB's second term. The anomaly has been such that Trump has been often called a "lame duck" President since he took office.
  • Mega Corp.: Tech/Internet giants have swallowed a great bite of the world economy, with none of the biggest five companies (Google, Apple, Facebook, Amazon and Microsoftnote ) in the world being more than 50 years old. There has been an important political debate on how to handle them: There has been criticism on the left about their near-monopoly status, while there is concern in the right as well among libertarian groups about their attempts at social engineering.
  • Men Are Tough: Increasingly deconstructed, being a major peeve for younger men, who see the trope as sexist, as they are expected to be blunt and ruthless at a time where these attitudes are becoming increasingly frowned upon.
  • Merchandise-Driven: Still fairly common, particularly with the "Bayformers" trilogy and shows on The Hub.
  • The Millennium Age of Animation: The decade may as well be called the "Second-Wave" Renaissance due to a resurgence of good-quality animation after a decade of being in a slump, especially for Disney with the release of highly-successful films; Pixar reaching its artistic zenith, falling into a rut and redeeming itself in the space of five years; and Cartoon Network phasing out the live-action shows it introduced in the 2000s, replacing them with cartoons aimed at a young adult audience like Regular Show and Adventure Time.
  • Mini Series: Returned as a creditable genre after two decades. This revival has also sparked a trend for longer miniseries, some of them lasting an entire season (often dubbed as "limited series"). This in turn has created a slew of anthology series such as True Crime, American Horror Story and Fargo.
  • Moe: While it's been all the rage in the East and becoming a more popular concept in the West, reception of newer anime series that feature this (most notably in the West) tend to be treated with either indifference or outright disgust due to either being generic adaptations of Harem or Romantic Comedy, or put in an inappropriate setting. It also doesn't help to note that this trope is constantly being applied to females and is sometimes seen as sexist within among the Western fanbase. My Little Pony: Friendship Is Magic has been extremely popular not only with its intended audience, but also with a large periphery demographic of older males and its Moe appeal has been commented on; the show is popular enough to have been exported back to Japan, and it has been cited as an example of rising interest in Moe in the West, albeit in its own style.
  • Monster Clown: Fall 2016 was marked by a number of so-called "clown sightings" in Europe and the U.S., where people would take to wandering the streets at night dressed as clowns. On the innocent end, most were just pranksters. On the sinister end, this has led to several reported attacks, as well as reported "clown-hunting" vigilantism.
  • Mood Whiplash: Throughout most of 2014 and 2015, most political commentators treated the idea of Donald Trump—a business magnate and former reality TV star with no political experience—becoming President of the United States as ridiculous and comical. Then it gradually became clear that Trump was actually the most popular Republican candidate, while nationwide support for the Democratic front-runner Hillary Rodham Clinton was tenuous at best (partly because she was the subject of an FBI investigation at the time). A few controversial incidents later, the general mood surrounding the election shifted from hilarity to outright terror, with many a newspaper headline proclaiming "Nobody's Laughing Anymore".
    • The rapid mood swing on Election Night particularly stands out. For Trump supporters and conservatives, it was more mild, going from disappointingly waiting for the inevitable Clinton victory to joy and excitement over Trump's win. For the left, this effect was much stronger. Most liberals and progressives came into election night enthusiastic about the idea of the first woman president. Then, as Trump started to win all the major swing states, the mood shifted to nervousness, shock, and ultimately fear and horror. There is no precedent to such a negative reaction by the losing candidate's supporters to the new president-elect. According to The Daily Beast, the idea of Trump as president stopped being funny to many people right around midnight on November 9, 2016.
  • Moral Guardians: Resurfaced early in the decade from both the left and the right in response to the perceived debauchery present in contemporary times, with "Blurred Lines" becoming one of the most controversial cases. This increased lobbying power has in part contributed to the expansion of web-originated contents.
  • Nazi Hunter: Since the election of Donald Trump, left-wing/anti-fascist "resistance" groups like ANTIFA have started to pop up, notably involved in a series of major riots in Berkeley, California. Debate over whether or not their violence is justified by their political views has popped up, especially after they protested a speech given by conservative writer Ben Shapiro, who they claim is a Nazi despite the fact he's a practicing Jew.
  • Nerd Glasses: No longer a sign of unpopularity, specs are actually considered sexy in this decade.
  • Network Decay: Persists during this era, although some networks have started to return to their roots. Other networks have either shut down or re-branded entirely so at least their new themes fit.
  • Nice Hat: And by the way, it is not a fedora. It's a "Trilby" (a smaller variation of the fedora).
  • Nice to the Waiter: With more people working in retail and service businesses than ever before, the manner in which they're treated has gained greater importance. Towards the end of the 2012 US presidential election, Republican nominee Mitt Romney's "47%" speech (in which he disparaged working class people who supported Obama and the Democrats as "entitled") was leaked by a bartender that felt disrespected by him, and is thought by many to have ruined his hopes of winning.
  • No Dub for You: Becoming more prevalent as fewer English dubs are being produced for anime (though Funimation is still producing English dubs for almost all of their licensed shows).
    • However this trope seems to be getting less prevalent with Sentai Filmworks producing even more dubs than Funimation annually, Viz Media licensing and dubbing a larger variety of shows, Saban being back in the game, Aniplex USA dubbing a healthy portion of their shows, and the Japanese companies producing a few dubs themselves. Heck, even Media Blasters still dubs, despite being in financial ruin, and NIS America entered the game as well in 2014 with their English dub of Toradora!. 2009-2011 were somewhat dark years for the medium. The revival of Toonami and the introduction of the Neon Alley streaming service indicates there is some demand for English dubbed anime for a few select titles and this trope is often applied to more niche titles (i.e. Slice of Life Schoolgirl Series or Otaku-pandering anime).
  • Nostalgia Filter:
    • 80s nostalgia has not only led to a slew of reboots from successful icons of the era, but it has also brought a return of more conservative fashions, as well as a renewed interest for punk-inspired outfits.
    • There has also been a wave of Victorian/Edwardian revivalism that no one expected, primarily for its aesthetic values and societal attitudes, becoming romanticized as an era devoid of the ills of modernity that came upon the Great Warnote . But its most notorious manifestation has been the hipster-led revival of trades that had been eccentric pursuits for almost a century like butchers, barbers and brewers.
  • Not Now, Kiddo: One of the many things that fueled the bad blood between supporters of Hillary Clinton and Bernie Sanders during the 2016 Presidential Election was the widespread perception that the Democratic establishment failed to heed the Sanders camp's repeated warnings that Clinton didn't have enough support among Progressives and Independents to defeat the Republican challenger Donald Trump. note  When the election rolled around, and Clinton surprised the world by losing to Trump, it turned out that their concerns were quite a bit more valid than many people assumed.
  • Obvious Beta: Due to games consoles now having online capability as standard, many video games from the decade (such as the notorious initial release of Assassin's Creed: Unity) are released with Game Breaking Bugs in them with companies opting to fix them later.
  • One-Hit Wonder: There have been many over the course of the decade, but particularly decade-defining examples include Baauer, Ylvis, Gotye, Willow Smith, Foster The People, Cali Swag District, AWOLNATION, Icona Pop, A Great Big World, Passenger, Bastille, MAGIC!, Nico & Vinz, The Wanted, Mark Ronson, Elle King, OMI, James Newton Howard and Jennifer Lawrence, Hozier, and Silentonote . If the more liberal definition is applied, then Carly Rae Jepsen, PSY, Robin Thicke, Hot Chelle Rae, Far East Movement, Avicii, Rachel Platten, (who all technically had more than one hit) Kreayshawn, and Rebecca Black (who officially never even had a hit) are often cited. The Chainsmokers are often cited as an example of a miraculous escape from the status.
  • Only Sane Man: During the circus that was the 2016 election, many people saw their preferred candidate as the only voice of reason amongst a bunch of unlikable people. Democratic primary contender Bernie Sanders became particularly associated with this.
  • Painted-On Pants: Fashion so far has seemed to place a major emphasis on form-fitting clothing, as seen in the popularity of leggings for females and skinny jeans for both genders. In the business world, slim-fit suits have also undergone a revival.
  • Perma-Stubble: Some younger men have gone as far as implanting hair to have one of these (full-grown beards and mustaches are equally fashionable as well).
  • Perpetual Poverty: Mostly averted, though since late in 2013 the income drains affecting the middle and working classes have become an important issue, specially in the US and the UK.
  • Police Brutality: The deaths of several black men by police officers in the US in 2014-16, such as Eric Garner, Michael Brown, Tamir Rice, Freddie Gray, Alton Sterling, and Philando Castile has had people questioning police militarization (using leftover equipment from the US military) and using overwhelming force for many mundane crimes. The deaths of two black men (Sterling and Castile) in July 2016 led to violent protests, culminating in the deaths of five policemen in Dallas and three in Baton Rouge (the latter of which was ironically Sterling's hometown).
  • Political Correctness Gone Mad: Many of the more extreme liberals, whether their concerns have any or no legitimacy, have been accused of this. This in turn has tainted the reputation of sites such as Tumblr, which this audience frequents. Meanwhile, on many college campuses, speaking events featuring any figure whose views differ from liberal ideals have been met with mass protests and rioting by liberal students and conservative students have been the victims of harassment and assault.
  • Popularity Polynomial: Many trends of past decades have become popular again, particularly from The '80s, mostly because many artists were children during this time.
    • Aside from Synthpop, a few songs have hearkened back to other styles of the decade with considerable success: Meghan Trainor's debut single "All About that Bass" shot up to #1 (although the song has some 50s pop styles as well). Not long afterwards another throwback hit #1, "Uptown Funk!".
    • The Hipster craze also led a rediscovery of pre-hippie 60s culture, with "Mod" styles becoming popular. Smoking and social drinking have also become fashionable once again thanks to Mad Men (actually placating steep consumption declines), which in turn has led to a resurgence of the conservative mid-century social attitudes in general (although this really was not what the show's creators wanted) with some important changes nonetheless, and the libertine demeanor of past years (as shown in Jersey Shore) is beginning to be frowned upon.
  • Power Tattoo: More and more young people as well as celebrities are getting tattooed thanks to such shows as LAInk.
  • Pretty Fly (For a White Guy): The decade has seen a continued appropriationnote  of black urban culture into the mainstream. Ironically, black students were reportedly barred from a "wigger"note  party held at a California high school.
  • Pronoun Trouble: Though still not completely accepted in the general public, the concept of the non-binary gender spectrum note  has gained much more attention, with its proponents becoming something of a Vocal Minority. The most hardline supporters of the idea have come to support (among other things) the idea that the world's languages should add gender-neutral pronouns, that parents should stop assigning genders to their children at birth, that it's a form of bigotry to refer to strangers by gender-specific pronouns, and that biological sex (and even species) is a myth.
  • Protection from Editors:
    • A lot of the appeal of prestige cable and series on streaming services like Netflix and Hulu to both creators and viewers is the greater creative freedom compared to network television.
    • Subverted with YouTube as after popular vlogger PewDiePie made a tasteless joke about the Jews, advertisers and "corporate partners" began turning away from the site, especially as ads were featured beside actual white supremacism-related videos. YT then enacted new rules to allow uploaders to earn money with their videos with a censorship code not different from American network TV.
  • Pyrrhic Victory:
    • Conservatives around the world have regained credibility by lurching towards the right, including nationalist platforms, gaining the previously left-leaning working-class vote. However, these rather extremist/backward proposals have led not only apolitical people, but also former conservatives to take solace on the center-left (if not going fully left-wing), especially minorities (either ethnic or sexual), young people, women, those with college degrees, or those belonging to the upper-middle or upper classes.
    • The 2016 American presidential election was the most notorious example of this phenomenon. Donald Trump unexpectedly beat Hillary Clinton, while the GOP suddenly gained control of both chambers of Congress and most governorships. This victory, however, sparked a mass "resistance" movement from the left: Trump's approval ratings started off without a honeymoon from the public. From day one he had virtually no support from the Democratic Party and limited Independent appeal; while most politicians start with opposite-party approval ratings around 50%, Trump's began in the single digits, and with Independents he stared out around a 40% compared to the normal 70% for other presidents. And his approval ratings only got worse and worse over time.
      • Under the same token, Hillary Clinton's victory in the Democratic primary. After beating the populist Bernie Sanders in a long grueling primary, she, her campaign, and her supporters anticipated an easy victory against Trump (especially when it's alleged that her campaign helped elevate her for this very purpose). Instead she lost in a humiliating defeat despite winning the popular vote, leading many to question the neoliberal philosophy that she and the mainstream and establishment Democratic politicians advocated. Her Never My Fault attitude towards the election further repulsed people, including some of her allies, to the point where her popularity is only slightly higher or lower than that of Trump, depending on the polls you cite.
    • Mass protests against the Republican Party became more and more common in the United States: protests broke out immediately after his election, the other two times this happened were in 1968note  and 1860.note  Hundreds of thousands of people across the country took to the streets to claim that Trump was "not their president", and the Women's March the day after Trump's inauguration drew over 5 million people. Dems received a large amount of support: special elections to replace seats vacated by Trump's cabinet swung to the Democrats (although not enough to win), and donations to progressive organizations all saw huge spikes immediately after Trump was elected. Meanwhile, several more organizations that focused on organizing protests and holding GOP congressmen accountable for their actions started appearing, and Republican town hall attendance surged.
    • Businesses associated with Trump suffered greatly, as a "Grab Your Wallet" campaign to force businesses to cut ties with Trump or his daughter was launched. In New York City, Trump's name was removed from an apartment complex the week after the election, and a Japanese restaurant in one of his hotels shut down due to poor attendance, and several of his hotels saw massive drops in profit.
    • Obamacare, which had been a source of political animosity throughout most of its existence, saw a sudden surge in popularity once Trump was elected, as the threat of repeal came closer and people started to pay more attention to the negative repercussions of such repeal. Meanwhile, the new Republican Bill to replace it proved to be too extreme for even the most conservative Republicans; it became incredibly unpopular with the public, averaging around 17% in polls.
    • Conservative media hosts received massive backlash: Sean Hannity was humiliated after staunchly standing by a conspiracy theory involving a murder, Alex Jones lost custody of his children after his pundit antics were brought during the custody trial as making him unfit to have custody, Milo Yiannopoulos and Bill O'Reilly were accused of being sex offenders and lost their jobs while Fox News founder Roger Ailes was forced to retire before dying under mysterious circumstances. Advertisers fled right-wing news sites like Breitbart in droves following boycott campaigns, social media sites started to crack down heavily on conservatives, and Fox News as a whole managed finally to lose its spot as the most-watched news channel in America, falling behind MSNBC News and CNN.
    • An atmosphere of conservative beliefs increasingly being viewed as even more unwelcome in society started to occur. Many celebrities declined to perform at Trump's inauguration, and members of championship-winning sports teams, if not entire teams, forewent the usual White House visit. Students declined to take part in photo ops with Republican politicians. Meanwhile, on college campuses, many conservative speakers were forced to cancel events due to mass protests, and faculty and administration generally sided with the liberal student body over the conservatives (for example, organizing transportation to the Women's March on Washington but not arranging the same accommodations for the inauguration itself).
    • Relations between the US and much of the rest of the world grew increasingly hostile, with Trump backing out of several broadly popular international agreements, most notably the Paris Agreement.note  This ultimately led to many people rescinding the "Leader of the Free World" from the President of the United States and bestowing it upon the likes of German Chancellor Angela Merkel, French President Emmanuel Macron, and Canadian Prime Minister Justin Trudeau.
    • The Brexit vote was seen initially as an exercise on democracy as the U.K. voted to withdraw from an European Union seen as oppressive and hopelessly chaotic, if not on the verge of demise. However, a succession of events quickly turned Britain from a mirage on a troubled Western world to a nation in a crisis not even the most pessimist predicted, while the European Union was rejuvenated as charismatic liberals rose to power (most notably Emmanuel Macron) along with a backlash against populist/anti-EU politicians,note  giving it enough leverage to wrestle away world power from the Anglo-American sociopolitical order that dominated the past century or two, its prestige now visibly damaged after this gambit.
    • The feeling of a post-Brexit national decline in turn took an unexpected toll on the image of the Conservative Party, which faced an electoral disaster in the 2017 general election called by PM Theresa May with the intention of having more political support for the incoming Brexit talks, ending with the Tories falling short from a majority. The opposition Labour Party made huge gains against every prediction (most notably on "posh" constituencies formerly associated with Toryism), its charismatic leader Jeremy Corbyn being previously seen as a walking joke who would bring the country back to the 1970s. The fact the most pro-Brexit MPs lost their seats was reflected in the electoral collapse of the Euro-skeptic UKIP (the Scottish nationalists also collapsed in spite of their pro-EU stance), while the Liberal Democrats (who want to reverse Brexit) slightly recovered after their 2015 debacle.
    • Conservative media across The Pond lost prestige as Fox News did in the States. British right-wing newspapers like the Daily Mail, The Sun, and the Daily Express were among those that claimed victory for Brexit. These however, became affected by a boycott from readers and advertisers, which turned over to more neutral media. The Sun lost its place as London's most-read paper for the first time since 1978 to the pro-EU/right-leaning freesheet Metronote  (it is nonetheless still Britain's leading paper), while its blatantly anti-Corbyn campaign during the 2017 election backfired, drawing comparisons to the paper's alleged role (shamelessly boasted) in the Tories' surprise victory in 1992.
    • Russia recovered international power throughout the decade by interceding (if not interfering) in political issues worldwide. Its presence however has gained the hostility of liberal politicians and the Western public in general.
    • The Charlottesville rally of August 12, 2017 was a show of force by white nationalists and the "alt-right", but after an anti-racist protester was killed, public opinion turned against the alt-right overnight. Tech industries began a massive crackdown against the movement, with websites associated with the alt-right, like the Daily Stormer, Stormfront, and the National Policy Institute, being purged from the internet, and social media banning its adherents from their platforms, while people began a campaign to identify the rally attendees and get them fired from their jobs and expelled from schools. Several subsequent alt-right events in Boston and the San Francisco Bay Area had the white nationalists dwarfed by counter-protesters in attendance, while others were cancelled outright.
      • President Trump's response, which appeared to equate the anti-racists and white nationalists, drew widespread condemnation, even from fellow Republicans. Most conservative commentators still defended him, citing that "Antifa" was violent too and that they were being ignored, which instead led to many liberals starting to see them in a somewhat favorable light. Companies on Trump's advisory boards resigned en masse, forcing him to dissolve them completely. Two of his top advisers, Steve Bannon and Sebastian Gorka, left his administration. Demands for his impeachment once again reignited, and even brought back long-dormant calls of getting him stripped of honors he was given long before he was elected, like an honorary diploma from Lehigh University and his spot in the WWE Hall of Fame.
      • The events also deepened the backlash against the Confederacy mentioned earlier, as the Charlottesville rally originally began as a protest by Confederate sympathizers against the removal of a General Robert E. Lee statue, with many cities deciding to remove Confederate memorials and citizens vandalizing Confederate statues and in some cases pulling them down themselves.
  • Raven Hair, Ivory Skin: Gradually coming back into style as a beauty standard, in contrast to the previous decade's fondness for Golden Hair and Bronze Skin. New sex symbols like Zooey Deschanel, Dita Von Teese and Katy Perry have helped resurrect the old "Bettie Page" look.
  • Reality TV: Kicked off in popularity during the Turn of the Millennium and has grown to become all the rage among television audiences when it comes to both ratings and media buzz during the decade, with American Idol, The X Factor, and Jersey Shore, among other titles leading the way. Although, barely counting competition-based reality shows, shows such as the "day in the life" ones have been targets of Snark Bait due to it being catered to the Lowest Common Denominator.
  • Real Women Have Curves: Due to the success of celebrities like Adele, Meghan Trainor (whose song "All About That Bass" touched on the topic), Jennifer Lawrence, Sofia Vergara, Kim Kardashian and Christina Hendricks, as well the rising rates of eating disorders from Hollywood's warped perceptions, the dominant pressure of The '90s and the Turn of the Millennium to be skinny is steadily getting replaced with pressure to be curvy.
  • Reconstruction: Many works have put a lot of effort to do this after about 15-20 years of Darker and Edgier deconstructions.
  • Romanticism Versus Enlightenment: Dominant cultural attitudes of the decade are out-and-out for Team Enlightenment. Meanwhile, the (mostly) conservative backlash against this is deeply rooted in Romanticism, a view particularly espoused by the "alt-right" movement.
  • Rule-Abiding Rebel: After two terms under a fairly moderate Democratic president, "Neoliberalism" has become a major political buzzword in the United States (mostly unrelated to the economic term), referring to the philosophy of socially progressive American liberals who remain relatively fiscally conservative, and don't advocate a radical change the country's existing social order. Among people farther to the left of the political spectrum, it's considered a rather disparaging term, often lobbed at politicians who are perceived to be more conventional than they pretend to be.
    • Seemingly this is the entire point of millennials being so prudish, although with an ironic slant (apparently, indecency is among the few things that cannot be taken ironically). That, and the fact being a Nice Guy somehow became a rebellious attitude.
  • Saved from Development Hell: invoked Among the silver-linings, a number of long gestating projects are finally making it to the finish line:
    • The Last Guardian by Team Ico was dismissed by many as a cancelled title until Sony announced the title in 2015, and the game finally released in December 2016 to everyone's relief and surprise.
    • Terry Gilliam's The Man Who Killed Don Quixote, formerly considered the most cursed production ever, went into production and completed shooting, all set for a 2018 release. Likewise, Martin Scorsese's Silence which was 26 years in the making, finally released in 2016. David Lynch managed to reunite most of the cast for Twin Peaks for an acclaimed third season that satisfyingly resolved a lot of the subplots of the second season and while it provided more unanswered questions, ended on a fitting Gainax Ending that most consider a fitting conclusion for a landmark TV show.
    • The king of this, is Orson Welles' The Other Side of the Wind. The film was shot in The '70s and is all set for release nearly four decades later, and three decades after Welles' death, on Netflix, with many joking that Orson Welles is the only director to still put out new films after his death, and that Netflix is possibly the best producer Welles ever had.
  • Scandal Gate:
    • The debate between security vs. privacy/personal liberties has caused some noise, most notably the NSA scandal of 2013, dubbed as the "NSA-Gate".note  This also became notable for being Barack Obama's biggest political hurdle, endangering his reputation at one point.
    • The "CelebGate" scandalnote , with many celebrities being targeted simultaneously and gradually, as opposed to irregular, scattered attacks.
    • The emergence of "fake news" reached its nadir with the "Pizzagate" affair, with claims a Washington pizza parlor was actually a front for a child trafficking ring led by Hillary Clinton ultimately led to a shooting incident there in December 2016.
    • Investigations during and after the 2016 election campaign tarnished the political climate, as the Clinton campaign accused the FBI of costing them the election for their investigation of unauthorized emails. The Trump administration became dogged by an investigation regarding the campaign's ties to Russian interests.
  • The Scapegoat: The Millennial generation has been held responsible for "killing" numerous industries and traditions ad nauseum (it would be easier to list those that are not endangered). Boomers have also been accused by younger generations of milking the welfare state dry and of developing a laissez-faire "got mine, get yours" attitude.
  • Science Is Bad: There has been a more vocal criticism of science (and scientists) than in the last decade, even though the "science revival" of the 2000s has gotten a higher mainstream attention during the decade. President Trump has been questioned by his apparent disdain for science, as well for his alleged denial of climate change.
  • Screamo Music: Screamo experienced a surge in popularity, with bands like Pierce The Veil, Sleeping With Sirens, the Black Veil Brides, Escape the Fate and Bring Me the Horizon.
  • Sequel Gap: Due in part to Hollywood's growing aversion to untested properties, sequels to movies from previous decades are becoming common.
  • Serious Business: Popular entertainment has increasingly reflected contemporary social issues in the wake of Trump's election, primarily for him being seen as a threat to civil liberties and multiculturalism, but also the fact many voted for the Donald as a way of "flipping the bird" at a seemingly progressive cultural establishment.
    • For instance, comedy has gotten more political, as evidenced by the anti-Trump stance of Saturday Night Live and its surging ratings, and the politically-themed The Late Show with Stephen Colbert overtaking Jimmy Fallon's largely apolitical The Tonight Show in the ratings in early 2017. The cancellation of the hit sitcom Last Man Standing was also perceived to have been brought about because of star Tim Allen's conservative politics.note 
    • Awards ceremonies have gotten more politically charged, beginning with the 2015 Latin Grammys (awarded a few weeks after Trump launched his campaign attacking Mexican immigrants) and accelerated after Trump's election, to the point of presenting works as "political protests" in order to win awards. Many celebrities, who previously have tried to be very quiet about their politics beyond showing support for some associations linked to either party, have been more explicit about those beliefs than before.
    • The 30-year-old tradition of sports champions visiting the White House was broken when a handful of players for the New England Patriots refused to visit Trump, while the Golden State Warriors decided to boycott the President altogether, a move supported by the NBA.
    • Most magazines, from Vogue to Esquire to Seventeen to Sports Illustrated and Popular Mechanics, rarely did political commentary before 2016, much less reporting. Afterwards, their coverage of Washington has become as comprehensive and in-depth as that done by Time, Newsweek and The Atlantic.
  • Sex Sells: While sexuality has gotten much more toned down compared to the last twenty years, seeing female pop musicians not being promoted through sexually charged imagery seems to be something of a rarity in this decade. Although hardly a new phenomenon, moves towards Hotter and Sexier public personas starting with Miley Cyrus (a particularly raunchy example until she radically changed her image (again) later in the decade) have led artists to 'outshock' themselves...
    • Ironically (and quite hypocritically), the increased moral posturing (which has also impacted the stars' public personas) has led to the adoption of much less revealing clothes, most notably higher-waisted outfits, with some midriff to compensate (navels not included).
  • Shaking the Rump: "Twerking" has become more viral in the hip hop culture, and was added to the Oxford Dictionary Online. Newfound popularity on social media sites like Vine and Miley Cyrus' infamous performance at the 2013 VMAs helped turn "twerk" into a household word.
  • Sharp Dressed Man: Along with She Cleans Up Nicely; the decade's fashion statements have tried to bring back the elegance lost with the 90s and 00s, evoking the styles from The '50s and early 1960s.
  • Shoulders of Doom: Shoulder pads have made a wide comeback, bolstered by an urge to look as streamlined as possible.
  • Silly Rabbit, Cynicism Is for Losers!: Much of the social attitudes of this decade can be summed to this, mostly as a reaction to the hardcore cynicism prevalent in the 2000s, leading to a higher climate of tolerance (or intolerance disguised as tolerance, even tolerance defended through intolerance—this depending on your judgement) and thorough avoidance of politically-incorrect, morally-questionable actions or otherwise upsetting behavior.
  • Simple, yet Opulent:
    • As a result of the recession, fashion trends since 2012 have become a lot more conservative compared to the statements of the last decade.
    • While Windows Metro caused a mixed reception when it was released in 2013; graphic artists, programmers, and web designers got hooked to the smooth, crisp, über-simplistic interface, paving way for Apple and Google to revamp their future UIs, and it led to the integration of the "Flat Design" style.
  • The Slacker: Younger people have been criticized for mixing up rest and leisure to the point of staying awake for way too long, something that could have both physical and psychological effects.
  • Smoking Is Cool: Tobacco smoking has placated its decline, while the popularity of The Stoner has diminished. Ironically, tobacco is in the same legal position as marijuana in many territories. "Vapes" (Electronic cigarettes) have become a very popular alternative, specially among younger people concerned about the hazards of regular cigarettes and older, former smokers.
  • Soap Box Sadie: Became more popular around the middle half of the decade, especially on college campuses.
  • Solar Punk: Began in this period as a culmination of exciting developments in renewable energy technology, increased focus on locally-made goods, and a disillusionment and tried by Millennials with the cynicism of previous decades.
  • Soul-Sucking Retail Job: With the disappearance of manufacturing jobs in the developed world, the standard "blue-collar" job has become some kind of fast-food or service position in retail or hospitality with lower pay and fewer opportunities for advancement rather than a job in a factory.
  • Steam Punk: Regained popularity in the States after a decade of dieselpunk/decopunk, cyberpunk and atompunk dominating the Speculative Fiction and Alternate History scenes. Unlike in the 1990s however, steampunk also became popular in the mainstream, even influencing some of the fashion trends of the decade like slim-fit suits, dressy outfits and "naked ceilings" on buildings.
  • Straw Feminist: With the rise of "fourth-wave" feminism, much of its Vocal Minority has gone viral with opinions ranging from constant talk of "rape culture" to outright advocating Gendercide. This in turn has led to Straw Misogynist, the Spear Counterpart in the form of Men's Rights Activists or "meninists", which has been just as vocal in their own perception of being victimized.
  • Strawman News Media: Media outlets have become increasingly biasednote , leading to a race to the bottom that by the middle of the decade has led to the spread of "fake news" and governments in developed nations attempting to censor news outlets.
  • Strawman U: Colleges have been increasingly perceived as being extremely hostile to conservatives.
  • Stylistic Suck: Many runway models sport looks that would be unacceptable to anyone who isn't flawless. Likely because many fashion trends through this decade have been defined by absolute perfection (perfect contouring, perfectly symmetrical and sharp eyeliner, perfect blending, perfect eyebrows, falsies, etc.) many attempts end up with unexpected aftereffects such as clumpy, spidery mascara and half-assed 80s-style eye-shadow.
  • Surreal Humor: Has become popular this decade, with Tim & Eric, Rick and Morty, "Weird Twitter", and "shitposting" among others.
  • Survival Horror: Received a resurgence early in the decade, thanks to video games like Amnesia: The Dark Descent, Slender, and Outlast.
  • Survival Sandbox: After the success of Minecraft and DayZ, we saw many games coming out in their ilk in the Early/Mid Tens, like State of Decay, Rust, and H1Z1.
  • Teen Idol: Male teen idols have seen a massive resurgence in the 2010s, and while many have started careers in the 2010s, only Justin Bieber and One Direction (and the group's solo careers) have reached a massive level of popularity. Austin Mahone, Shawn Mendes, and 5 Seconds of Summer have had some moderate success, but not at the same level as the former two. For female teen idols, Miley Cyrus, Selena Gomez, Demi Lovato, Ariana Grande, Fifth Harmony, and Little Mix lead the way.
  • Thin-Line Animation: Cartoon Network's shows of the period have been noted for using this aesthetic instead of the Thick-Line Animation that dominated in the previous 15 years.
  • Token Mini-Moe: This character archetype is still relatively popular in Japan, but much like the tsundere archetype, this is gotten a lot of massive backlash recently among western anime fans and even some of the top anime producers in Japan itself due to the Little Sister Heroine fetish and Unfortunate Implications involved.
  • Totally Radical: With companies making a much larger presence on social media, many advertisements try to shoehorn internet slang and memes to appeal to the youth. Needless to say, it falls flat on its face.
    "Marketing targeted at today's youth is so strange because like, they've picked up on certain things, but they can't quite string the parts together in a cohesive way. It's like one of those shitpost generators. I mean, yeah, they understand that reaction gifs are a thing, and they understand that emojis are a thing, and they understand that tyler oakley (sic) is a thing. but they can't drive the point home. that is not a proper reaction to finding the right emoji. it doesn't make sense, and not even in a funny way. they're trying, really hard, but the nuances of internet youth culture still manage to escape their corporate grasp."
  • Trauma Conga Line: Many left-leaning people considered the events of 2016 to be one, as noted elsewhere on the page, with the stream of celebrity deaths combined with the terrorist attacks in Brussels, Orlando, and Nice, continued conflict between Black Lives Matter and police officers, Brexit, and the bitter U.S. election cycle ultimately leading to the election of Donald Trump; hence why the meme about 2016 being the "worst year ever" took off. On the right, while the deaths, terror attacks, and racial issues were still sad, of course, Brexit and Trump's election were considered celebratory times.
  • True Companions: It has always been around, but a lot of work on this decade has bonds and friendships as its Central Theme, and BFF and Bromance starting to become increasingly prominent. Even in real life, friendship is now more cherished by a lot of people around this time.
  • Truth Is Stranger Than Fiction: Many have stated that the 2016 election and the resulting administrationnote  could give even House of Cards a run for its money.
  • Tsundere: The concept is still strong, but it has gained a bit of a backlash in this decade, mostly due to the combination of oversaturation, poor writing and Flanderization of the Tsun-Tsun traits for comedy's sake. The subtrope of Shana Clone has undergone a similar criticism for a few of the same reasons. Ironically, male tsunderes haven't received much backlash like female tsunderes does.
  • Twice Told Tale: Exploded in popularity in this period, in the wake of 2009's novel Pride and Prejudice and Zombies in literature and 2010's film Alice in Wonderland (2010). The former launched the Literary Mash-Ups genre, and the latter a raft of Fairy Tale retellings.
  • Two Decades Behind: Harkening back to The '90s and the early years of the Turn of the Millennium, so much so that some people don't even realize that this is a new decade.
  • Twofer Token Minority: The philosophy of intersectionality—a school of social justice activism advocating for people who belong to more than one disenfranchised or historically-disenfranchised minority group, and might be ignored by larger civil rights movements—gains major ground in this decade, leading to much more active discussions about the issues mixed-race peoples, women of color, LGBT people of color, and LGBT women face.
  • Tyrant Takes the Helm: Many people consider Donald Trump's election in 2016 as this.
  • Viewers Are Geniuses: After the heavy anti-intellectualism that marked pop culture in the 2000s, many of the works of the decade have made extensive use of cultural references, some of them quite obscure.
  • We ARE Struggling Together: Has become a major defining trend of the American left in the early part of the decade, and is widely considered to be a major reason for Donald Trump's victory in 2016. After Barack Obama won two terms as President, something of a rift formed between the relatively moderate liberals who make up the Democratic establishment and the more left-leaning reformers who remain focused on activism, with many of the latter accusing the former of being "Neoliberals" (see Rule-Abiding Rebel) rather than true progressives. The burgeoning philosophy of intersectionality (see Twofer Token Minority) contributed as well, as — in some interpretations, at least — it essentially encourages people from marginalized groups to break off and form their own even smaller social movements rather than joining with larger movements that could make more headway but might still be dominated by the patriarchal white establishment. The cracks started to show with the Occupy protests and disagreements over Obama's foreign policy but came to a head in a big way in 2016, with many highly publicized feuds between supporters of the rival Democratic candidates Hilary Clinton and Bernie Sanders, and many Progressive factions failing to unite behind Clinton in spite of their mutual opposition to Trump. With Trump's election, however, the two groups started to settle their differences in order to fight against his policies throughout the election.
    • But this seems to be becoming slowly Subverted overtime with more of party members that are increasingly wishing to return the party back to its pre-1992 selfnote  using Sanders-style activism, policies, and rhetoric to counter Trump's populist policies, while centrists, moderate liberals or liberal conservatives (and especially those in the Democratic establishment) within the party refused to accept that the party wants to return to its leftist roots but instead are still blaming them for their loss for 2016 election and accused them of rigging their chances of reforming party yet again. Due to the then-recent DNC leadership election, in which neoliberal Tom Perez was picked over progressive Keith Ellison (and because Perez was a late entry in the race, this made some think he'd entered just to stop Ellison from winning), and weak leadership during the congressional special elections (which the Democrats all lost), they feel the party is in "political suicide" mode now and will keep losing to Republicans unless it undergoes major reforms.
  • Western Terrorists: Several attacks have happened this decade.
    • 2010 had the Austin suicide bombing.
    • 2011 saw the Tucson shootings and the Oslo massacre.
    • 2012 had the Century 16 (movie theater) shooting in Aurora, CO, the Sikh massacre in Wisconsin, and the Sandy Hook Elementary School shooting.
    • 2013 saw the Boston Marathon bombingnote  and the Washington Navy Yard attack.
    • 2014 had the Santa Barbara shooting, the Overland Park Jewish shooting, the shootdown of MH 17, and the Marysville shooting.
    • Paris endured two terrorist attacks in 2015, the first targeting satirical magazine Charlie Hebdo and the second killed over a hundred people in 7 simultaneous attacks (one of them during a soccer match between France and Germany). That same year also saw the Charleston AME Church shooting, the Chattanooga marine shootings, the Metrojet 9268 bombing, the Planned Parenthood attack, and the San Bernardino massacre.
    • 2016 had terrorist attacks in Brussels. A shooting at an Orlando, FL gay club in June 2016 claimed 50 lives, becoming the deadliest attack in U.S. soil since September 11th. Singer Christina Grimmie was murdered at a concert a day before not far away. In the UK, a Labour MP was killed just a week before the Brexit vote. France was hit once again on Bastille Day with around 85 people killed by a truck after watching the fireworks at a park in Nice. Five police officers were murdered in Dallas by a sniper proclaiming allegiance to the Black Lives Matter movement. An attack similar to the one in Nice happened at a Christmas market in Berlin.
    • New Year 2017 rang in with an ISIS-backed attack at a Turkish disco, leaving dozens of deaths. There were two vehicular terrorist attacks in London, another in Stockholm, another in Barcelona, and a bombing at an Ariana Grande concert in Manchester (which was the worst terrorist attack in the UK since 7/7). A disgruntled Bernie Sanders supporter shot a Republican congressman at a ball game. A "white nationalist" rally in Charlottesville led to an anti-racist protester being fatally run over by a car, igniting a political firestorm. A mass shooting at a concert in Las Vegas surpassed the Orlando death toll.
  • What Do You Mean, It's Not Political?: Both amateur and professional critics love to read sociopolitical significance into everything: movies, TV shows, music videos and internet memes, given the growth of social consciousness in the wake of Brexit and Trump (see "Serious Business" above).
  • What Do You Mean, It Wasn't Made on Drugs?: Surrealism and non-sequiturs are often Played for Laughs in some circles, particularly among the younger set.
  • Wham Episode: 2016 served to annihilate much of the conventional media wisdom that had served since the fall of the Soviet Union. Among the things deemed virtually impossible that came to pass: A highly controversial and tumultuous election that featured socialism and populism ultimately won by outsider Donald Trump, Britain voting to leave the European Union (dubbed the Brexit Referendum), several high profile celebrities dying (often in groups of two or three within a week or so of each other), the deadliest mass shooting in US history, and the Chicago Cubs winning the World Series.
  • Why We Are Bummed Communism Fell:
    • A subtle wave of nostalgia for the Soviet Union, some of it is unhealthy (namely Putin's attempt to reconstruct Stalin), but some of it is also a result of the Western Intellectuals grappling with the end of their former Arch-Enemy and their legacy, with many lamenting the rise of Islamic Fundamentalism as the big issue enemy rather than secular revolutionary ideology.
    • Legitimate social democratic alternatives were once on the mainstream with occasional bi-partisan consensus. These goals were originally backed, even by moderates and conservatives because they felt that reforms could dial away the appeals of Communism but fell into disfavor in the '80s and '90s and the collapse of the Soviet Union made liberals move away from it, feeling that revolution was no longer a significant threat to justify these policies in terms of political expediency. Such policies returned to the limelight in the wake of the Great Recession, as in the case of Bernie Sanders and Jeremy Corbyn, with Sanders becoming the first high-profile socialist candidate since Eugene Debs ran in a handful of elections in the early 20th century, and Corbyn brought back hard-left ideas to the Labour party.
      Noam Chomsky: Now, in the current American political spectrum, to be a New Dealer is to be way out on the left. Eisenhower, for example, who said anyone who questions the New Deal doesn't belong in the political system, would be regarded as a raving leftist. So Bernie Sanders is a decent, honest New Dealer.
  • Women Are Delicate: Constantly defied as empowered female characters have sprung up.
  • Worst News Judgment Ever: Only continues to worsen in this era, especially where 24-Hour News Networks are concerned. HLN, in particular, has become notorious for its saturation coverage of trials involving attractive young women charged with grisly murders (Casey Anthony in 2011, Jodi Arias in 2013). It became even worse following the election of Donald Trump with almost every major poll and news channel predicting his defeat. Many, including Ethan Coen of The Coen Brothers and WGA President Howard Rodman, argued that the media by failing its obligations to accurately represent policy issues played a part in the election of Trump, with his portrayal as a bigoted "monster", even as people like Coen and Rodman warned that he genuinely was one, led to the unintended consequence of undecided seeing him as the victim of mercilessly negative publicity:
    Howard Rodman: In 2016 networks devoted more minutes of coverage to an email server than to climate change, jobs, education, healthcare, poverty, infrastructure, all other issues combined... We've so blurred the lines between reality and reality television that our nation can scarcely discern the difference. There is blood on our hands.
  • World War III: A lot of military and political fiction have works like this, usually United States against either Russia or China.
  • You Gotta Have Blue Hair: Dyeing one's hair in unorthodox colors (most notably gray and blue) has become an interesting trend.
  • Your Terrorists Are Our Freedom Fighters: A huge debate sparked over the role of left-wing resistance groups like Black Lives Matter and ANTIFA, who fought against far right groups, and whether or not their actions were justified because their opponents were far more morally reprehensible than them.
  • Zombie Apocalypse: Very popular, especially during the early-middle part of the decade, thanks to countless video games as well as films and shows like Zombieland, The Walking Dead, 28 Weeks Later, among others.


Examples of Media set in this decade:

    Unclear/Several years 
Literature
  • Infinite Jest: David Foster Wallace's Infinite Jest takes place 20 Minutes into the Future relative to the early-to-mid 1990s and is surmised by most to take place in 2010 give or take a year or two (although one theory puts it 2015), but since numbered years have been abolished to make way for years named after the corporate sponsor who pays for the naming rights, nobody can tell for sure.

Video Games
  • The modern day portion of Assassin's Creed takes place in the 2010s.
  • The events of Undertale takes place in the year 201X.
  • The Touhou series from Ten Desires onward has taken place in the 2010s.
  • Kentucky Route Zero is set in the height of the Great Recession, envisioning it as a new time of Southern Gothic.
  • killer7 takes place in the first half of the decade, most chapters between 2010 (Angel on January 30th, Sunset on February 10th) and 2011 (Cloudman on April 3rd, Encounter on August 10th, Alter Ego on October 26th, and Smile on December 16th), with the finale, Lion, skipping ahead to an unspecified day in 2014.
  • Ace Combat 6: Fires of Liberation's Emmeria-Estovakia War takes place from August 2015 to March 2016.

     2010 
Anime & Manga

Films
  • 2010: The Year We Make Contact is set in 2010.
  • In Back to the Future, Doc Brown originally planned to travel 25 years into the future, October 26, 2010, before being interrupted by disgruntled Libyan terrorists.note 
  • District 9, a Science Fiction Mockumentary/Satire/Social Statement, set in 2010 South Africa.

Literature
  • In 2010, the advent of unlimited storage space and bandwidth will kill Big Media, according to Peter F. Hamilton's Misspent Youth.
  • Numbers begins in the last months of 2010.

Live-Action TV

Music
  • Tim Wilson's "Jetpack" song, where he complains that the new millennium is not what he expected to be.

Video Games
  • The Boston scenario in SimCity is set in 2010. The nuclear meltdown fortunately never happened.
  • Fruit Ninja
  • The first Psychic Force game is set in the year 2010; its sequel takes places two years later.
  • Ace Combat 5: The Unsung War takes place in the back part of 2010, starting around September and ending at the morning hours of December 31st.

Western Animation

Web Comics

     2011 
Anime & Manga

Fan Works

Literature

Live-Action TV

Web Comics
  • Act 6 of Homestuck takes place on 11/11/2011.

Web Original
  • The first update of the Web Serial Novel Worm is set on April 8th, 2011 — the first 19 arcs take place before the end of June.
  • Pact starts on August 11, 2013.
  • Stuart Hardy. He originally joined in 2011 on YouTube, though didn't start video reviews until 2012.

Video Games

     2012 

Anime & Manga
  • Yamada-kun and the Seven Witches starts in May 2012 (confirmed by a calendar and a Time Travel chapter even though the narration in the first chapter, released in February 2012, claims that the story took place "not too long ago").

Comic Books

Films

Fan Works

Literature

Live-Action TV

Video Games

Real Life

Other

     2013 
Comic Books

Films Video Games

     2014 
Anime & Manga

Comic Books

Fan Works

Live-Action TV

Video Games

     2015 
Anime & Manga

Literature
  • Eden Green (and the extradimensional disaster it covers) takes place in late July, 2015. The author also released a free web serial, City on the Edge of Nowhere, to recap events with bonus 2015 context.

Fan Works

Films

Podcasts

Video Games

     2016 
Films
  • In Ghostbusters II, one of the guests on Peter Venkman's show "World of the Psychic" predicts that the end of the world would happen on February 14, 2016.
    Venkman: Valentine's Day. Bummer.
  • Assassin's Creed (2016) is set in 2016, with Templar Ellen Kaye outright stating the year.

Western Animation

Video Games
  • Call of Duty: Modern Warfare 2 and 3 are set in 2016, 5 years after the first game, though the final mission of the latter game extends out to late January of 2017.
  • The Ace Attorney series is for the most part set in this decade, with the first game starting off in the fall of 2016.
  • Persona 5 says it's set in 20XX, but uses the same calendar dates as 2016.

     2017 
Comic Books

Films

Literature
  • Harry Potter and the Deathly Hallows: The epilogue of the last Harry Potter book (published in 2007) would, according to the official timeline, take place in 2017. We don't really get to see what the Muggle world is like by that time, but at the very least they still have cars and driving tests. We also know that they still have train stations and that they haven't found out about wizards yet.

Video Games

     2018 
Film

Video Games

     2019 
Anime and Manga

Films

Literature
  • Arthur C Clarke's July 20, 2019 is set on... that's right. (He chose that date because it's the 50th anniversary of the Apollo 11 moon landing.)

Live-Action TV

Music

Video Games

Works made during the 2010s

    Animated Shows 

    Anime and Manga 

    Asian Animation 

    Han-guk Manhwa Aenimeisyeon 

    Light Novels 

    Newspaper Comics 

    Pinball 

    Professional Wrestling 
  • Abyss
  • Brooke Adams: Came to TNA in 2010 and peaked during her tenure there.
  • Aksana: Made her WWE debut in 2010, left in 2014.
  • Dean Ambrose: Debuted for FCW in 2010. Member of The Shield and has had runs with the WWE, Intercontinental and US Championships.
  • Karl Anderson: Won the IWGP Tag Team Championship in New Japan Pro Wrestling in 2010, became one of the founding members of Bullet Club in 2013, debuted for WWE in 2016.
  • Ken Anderson: Joined TNA in 2010.
  • Kurt Angle: Inducted to the WWE Hall of Fame in 2017.
  • Austin Aries: Returned in TNA in 2011. Greatest moment is winning the TNA World Heavyweight Championship in 2012. Debuted for WWE NXT in 2016.
  • Sasha Banks: Debuted in 2010, got a mega push in 2014.
  • Travis Banks: Debuted in 2009, but became famous in the UK scene for his appereances in WhatCulture Pro Wrestling, Revolution Pro Wrestling, and Progress Wrestling since 2016.
  • Wade Barrett: Debuted in WWE in 2010. The most memorable part of his career was his time as the leader of The Nexus.
  • Batista: Retired in 2010. Made a brief, and failed, comeback in 2014.
  • Bayley: Debuted for NXT in 2012, becoming it's top female babyface in 2014.
  • Shelton Benjamin: Left WWE in 2010, debuted for ROH that same year and for NJPW in 2012, returned to WWE in 2017.
  • Big E Langston: Debuted for WWE in 2012. Member of The New Day.
  • The Big Show
  • Alexa Bliss: Debuted in 2013.
  • Matt Bloom: Left NJPW in 2012 to return to WWE as Lord Tensai, later shortened to Tensai. Retired in 2014 to become a trainer.
  • Booker T: Returned to WWE in 2011, wrestling on a semi-regular basis until 2014.
  • Tyler Breeze: Debuted in WWE's developmental territory FCW in 2010 as Mike Dalton, then spent a record five years in it and its sucessor, NXT, before finally debuting on the main roster in 2015.
  • Dana Brooke: Debuted in 2014.
  • Daniel Bryan: After a brief suspension from WWE, returned in 2010; peaked in 2012 during his reign as World Heavyweight Champion, where he was best known for his YES! YES! YES! catchphrase. Has re-peaked in 2013. Forced to retire in 2016 fue to suffering from several concussions.
  • Cameron: Debuted (both in WWE and overall) in 2011.
  • Carmella: Debuted in WWE in 2013.
  • John Cena: Wrestled a 5 star match in 2011 against CM Punk, feuded with a returning The Rock from 2012-2013 and was Rescued from the Scrappy Heap by returning to the midcard in 2015.
  • Cesaro: Debuted for WWE in 2012.
  • Charlotte: Debuted in 2013. Debuted on the main roster in 2015 and was the final Diva's Champion and currently a four-time (Raw) Women's Champion.
  • Cheerleader Melissa
  • Christian: After 14 years in the wrestling business, his greatest moment came in in 2011 when he won the World Heavyweight Championship in a ladder match. He is considered retired as of 2014.
  • Brodus Clay: Debuted in 2010 as a part of WWE NXT, Made his official re-debut as "The Funkasaurus" in January 2012.
  • Adam Cole: Debuted in 2007, but first came to greater prominence through championship success in both Pro Wrestling Guerilla and Ring of Honor starting in 2012. Later debuted in WWE NXT in 2017.
  • Rob Conway: Known mainly as the non-French member of the Tag Team La Résistance in WWE, he Took a Level in Badass by winning the NWA World Heavyweight Championship in 2013. He is now a solid main-eventer in the National Wrestling Alliance and competes in New Japan Pro Wrestling.
  • Baron Corbin: Debuted in 2012; He won the Andre the giant battle royal at Wrestlemania 32
  • Christopher Daniels
  • Sara Del Rey: Head female trainer for NXT.
  • Alberto Del Rio: Debuted in 2010; he won the WWE Championship just a little less than a year after he debuted.
  • Fergal Devitt: Founded the Bullet Club in 2013. Joined NXT as Finn Bálor in 2014; he then became the longest NXT champion in history and the inaugural WWE Universal champion.
  • Ted DiBiase Jr.: Retired in 2013.
  • Tommy Dreamer
  • EC3
  • Edge: Retired in 2011.
  • Emma: Debuted for WWE in 2012.
  • Fandango: Made his WWE TV debut in 2010 as Johnny Curtis on WWE NXT. The peak of his career was when he and his entrance theme spawned a small dance craze called "Fandangoing."
  • Ric Flair: Retired for real in 2012 after Jerry Lawler's heart attack.
  • Alicia Fox: Peaked in 2010 after winning the Divas Championship for the first time.
  • Justin Gabriel: Made his WWE TV debut in 2010.
  • Goldberg Returned to wrestling in 2016 after twelve years of retirement.
  • Goldust
  • Chavo Guerrero Jr.
  • Billy Gunn: Reunited with Road Dogg to reform the New Age Outlaws and won their sixth world tag team championship in WWE by winning the WWE Tag Team Championship in 2014.
  • Jillian Hall: Left WWE in 2010, retired in 2014.
  • Drew Hankinson: Left WWE in 2010, debuted in TNA in 2012, debuted in NJPW in 2013, won the IWGP Tag Team Championship three times, returned to WWE in 2016.
  • Jeff Hardy: Returned to TNA in 2010, which led to one of the most infamous moments in modern wrestling in which Hardy arrived to the main event of Victory Road 2011 doped to the gills. He's cleaned up his image since however.
  • Matt Hardy
  • Luke Harper: Member of The Wyatt Family.
  • Bret Hart: Briefly came out of retirement in 2010.
  • Katey Harvey: Debuted in 2011.
  • Mark Henry: After over 15 years of wrestling, he finally established himself as a main-eventer in 2011 during his World Heavyweight Championship reign.
  • Paul Heyman: Returned to the WWE in 2012.
  • Hulk Hogan: Had a failed run in TNA from 2010-2013, before returning to WWE in 2014. He was fired and near-Unpersoned the next year after recordings of him calling one of his daughter's boyfriends the N-word surfaced.
  • Mickie James: Left WWE and returned to TNA in 2010. Left TNA in 2013 and made a brief comeback in 2015. Returned to WWE in 2016 through NXT until officially joining the main roster in 2017.
  • Jeff Jarrett: Left TNA in 2014 to start a new promotion, Global Force Wrestling (GFW).
  • Chris Jericho: Began working a reduced schedule as of 2012.
  • Samoa Joe: Joined NXT in 2015 after leaving TNA.
  • Jason Jordan: Debuted (both overall and in WWE) in 2011.
  • Kaitlyn: Debuted (both overall and in WWE) in 2010, retired in 2014.
  • Kana/Asuka: Joined NXT in 2015.
  • Kane: Returned to masked Kane in 2011.
  • Maria Kanellis: Gained major success managing her boyfriend (later husband) Mike Bennett in the indies.
  • Billie Kay: Signed with WWE NXT in 2015.
  • Kelly Kelly: Peaked in 2011, retiring the next year.
  • Tyson Kidd
  • Ron Killings
  • Kofi Kingston: Member of The New Day.
  • Gail Kim: Returned to TNA in 2011.
  • Satoshi Kojima: In 2010, he returned to New Japan Pro Wrestling and proceeded to win the G1 Climax, the IWGP Heavyweight Championship (again) and the NWA World Heavyweight Championship in three years time.
  • Bobby Lashley
  • John "Bradshaw" Layfield: Returned to commentary in 2012.
  • Layla: Peaked as a member of LayCool, was the final WWE Women's Champion. Retired in 2015.
  • Lei'D Tapa: In-ring debut in 2011, TNA debut in 2013.
  • AJ Lee: Peaked from 2010-2013, retired in 2015.
  • Candice LeRae. Peaked from 2013 onwards, having a one-off appereance in TNA facing TNA Knockouts Champion Gail Kim, forming her World's Cutest Tag Team with Joey Ryan that year, and also making appereances in Ring of Honor and WWE (in the latter's Mae Young Classic).
  • Brock Lesnar: Returned to WWE in 2012, and proved himself a force to be reckoned with.
  • Jay Lethal
  • Low Ki: His entire run in WWE took place in 2010.
  • Angelina Love
  • Becky Lynch: Returned to wrestling as a manager after five years of retirement in 2011, until finally returning to action the following year. She debuted in the WWE through NXT in 2013, until she finally joins the main roster in 2015.
  • Jerry Lynn: Retired in 2013.
  • Brad Maddox
  • Magnus
  • Jinder Mahal: Made his WWE TV debut in 2011.
  • Santino Marella: Retired in 2014.
  • Eva Marie: Debuted in 2013.
  • Maryse: Retired in 2011, before returning to WWE five years later as a valet for her husband, The Miz.
  • Michelle McCool: Peaked in 2010 as a member of LayCool, retiring one year later.
  • Drew McIntyre/Galloway
  • Shane McMahon: Left WWE in 2009, made his triumphant return in 2016.
  • Stephanie McMahon
  • Vince McMahon
  • Melina: Left WWE in 2011. Semi-retired.
  • Rosa Mendes
  • Shawn Michaels: Retired in 2010.
  • TAKA Michinoku
  • The Miz: Peaked in 2010 when he won his first (and, to date, only) WWE championship.
  • Matt Morgan
  • John Morrison: Left WWE in 2011, is currently having success in the indies and Lucha Underground.
  • Rey Mysterio Jr.
  • Yuji Nagata: Won the GHC Heavyweight Championship.
  • Tetsuya Naito: After a tour through CMLL and TNA in 2009, made his return to New Japan Pro Wrestling in January 2010, and went on to win the IWGP Tag Team Championship, NEVER Openweight Championship, the G1 Climax in 2013, the New Japan Cup in 2016, and eventually the IWGP Heavyweight Championship.
  • Shinsuke Nakamura: Became a megastar with his new "King of Strong Style" gimmick. Then debuted in NXT in 2016.
  • Naomi: Made her WWE debut in 2010.
  • Kevin Nash: Entered semi-retirement in 2011.
  • Natalya Neidhart
  • Adrian Neville: Debuted for NXT in 2012 and joined WWE's main roster in 2015.
  • New Jack: Retired in 2013.
  • Kazuchika Okada: After being sent on a developmental tour to TNA, Okada returned to New Japan Pro Wrestling in January 2012, repackaged as "The Rainmaker", and defeated Hiroshi Tanahashi to win NJPW's top title, the IWGP Heavyweight Championship, making headlines and helping gather interest in New Japan as it experienced a major influx of interest not only in Japan but from other places in the world.
  • Kenny Omega: Debuted in New Japan Pro Wrestling in 2010, winning the IWGP Intercontinental Championship, IWGP Junior Heavyweight Championship, IWGP Junior Heavyweight Tag Team Championship, and Openweight 6-Man Tag Team Championship.
  • Randy Orton: Had a succesful face run from 2010-2013 before joining The Authority.
  • Diamond Dallas Page: Returned to WWE in 2012, and wrestled once in 2015 and again in 2016.
  • Paige: Debuted for FCW in 2011. Peaked in 2014 after joining WWE's main roster.
  • Karlee Perez: Had a WWE run from 2010-2012. She joined Lucha Underground in 2014 as Catrina.
  • Beth Phoenix: Retired in 2012.
  • CM Punk: Peaked in 2011 when he won the WWE championship and "left" WWE afterwards. He established himself as a true main-eventer afterwards, before controversially quitting the company in 2014.
  • Summer Rae: Debuted in 2011.
  • Madison Rayne
  • Roman Reigns: Debuted in 2010. The breakout member of The Shield and the new top babyface of WWE, despite heavy fan outcry.
  • Cody Rhodes: Established himself as a singles start in 2010 during his "Dashing" phase. He also had one of the longest Intercontinental championship reigns during this period. Became Stardust in 2014.
  • Rhyno: After returning to WWE in 2015, he became one half of the inaugural SmackDown tag team champions with Heath Slater.
  • Matt Riddle: Debuted in pro wrestling in 2015 after a career in mixed martial arts.
  • The Rock: Returned to WWE in 2011 and wrestled for the first time in seven years.
  • Road Dogg: Reunited with Billy Gunn to reform the New Age Outlaws and won their sixth world tag team championship in WWE by winning the WWE Tag Team Championship in 2014.
  • Seth Rollins. Member of The Shield. Became WWE's top heel in 2014 and won the WWE World Heavyweight Championship in 2015.
  • Bobby Roode: Peaked from 2011-2013 and was the longest reigning TNA World Heavyweight Champion. In 2016, he joined WWE and captured the NXT championship.
  • Adam Rose: Had been wrestling as far as 1998, but didn't gain prominence until appearing in NXT in 2012 (and before that, in its predecessor, FCW) as Leo Kruger.
  • Rosemary: Member of Decay that debuted in TNA in 2016, won the Knockouts title at the end of the year.
  • Erick Rowan
  • Rusev and Lana: Two of WWE's top heels.
  • Ryback: Debuted in WWE in 2010 as Skip Sheffield, from WWE NXT and The Nexus, though that run pales in comparison to his time spent as Ryback.
  • Zack Ryder: After three years of being stuck in the mid-card with Curt Hawkins and later as a solo competitor, he became a huge internet favorite, leading him to the United States Championship.
  • Zack Sabre Jr.: Became famous in the middle of the decade for his technical wrestling in Pro Wrestling Noah, Progress Wrestling, Revolution Pro Wrestling, and Pro Wrestling Guerrilla.
  • Damien Sandow: Gimmick debuted in WWE in 2012. His "Idol Stevens" run of 2006 doesn't come close to what he's done now.
  • Marty Scurll: Gained sucess in Progress Wrestling and Ring of Honor during this decade with his "The Villain" gimmick.
  • Sheamus: Won his first WWE Championship at the very end of the previous decade, so most of his accomplishments were in this decade.
  • Katsuyori Shibata: Rejoined New Japan Pro Wrestling in 2012 after having left in 2005 to become a freelancer, had matches that earned a five star rating from Dave Meltzer in both 2013 and 2014, won NJPW's Openweight Championship in 2016.
  • Velvet Sky: Took a Level in Badass in 2012 and eventually became TNA's most popular Knockout.
  • Heath Slater: Became one half of the inaugural Smackdown Tag team champions with Rhyno
  • Tamina Snuka: Made her WWE debut in 2010.
  • Richie Steamboat: Joined WWE in 2010, released from WWE in 2013.
  • Kevin Steen: Joined WWE in 2014 as Kevin Owens.
  • Scott Steiner
  • Kia Stevens: Left TNA in 2010, had a run in WWE from 2011-2012 as Kharma before returning to TNA as Awesome Kong.
  • Sting: After finishing up his TNA run, he made his much overdue WWE debut in 2014, unfortunately retiring two years later due to cervical spinal stenosis.
  • Trish Stratus: Has came out of retirement a few times, one of them in 2011.
  • AJ Styles: Left TNA in 2013, reached his in-ring peak in 2014, debuted for WWE in 2016.
  • Sarah Stock: Trainer for NXT.
  • James Storm
  • Toni Storm: Debuted in 2016.
  • Braun Strowman: He debut as a member of The Wyatt Family before being split up in the 2016 draft.
  • Jack Swagger: Won the World Heavyweight title in 2011.
  • Yoshihiro Tajiri
  • Hiromu Takahashi: Debuted in 2010.
  • Hiroshi Tanahashi
  • Masato Tanaka: Continued his success into the current decade.
  • Yoshi Tatsu
  • Tazz: Commentator for TNA until 2013.
  • Hiroyoshi Tenzan
  • Taryn Terrell: Left WWE in 2010. Was in TNA from 2012-2015.
  • Eve Torres: Peaked in 2012 after turning heel, retired the next year.
  • Thea Trinidad: Debuted in 2010.
  • Triple H: Stopped wrestling full-time in 2011 to become the on-screen COO and offscreen Executive of Talent Relations.
  • The Undertaker: His WrestleMania streak was beaten by Brock Lesnar in 2014. Retired in 2017 after losing to Roman Reigns at WrestleMania 33.
  • Lisa Marie Varon: Had a fairly successful run in TNA from 2009-2013.
  • Ivelisse Vélez
  • Sean Waltman: Still working indie matches.
  • Katarina Waters
  • Taylor Wilde: Retired in 2011.
  • Xavier Woods: Debuted for WWE in 2013. Member of The New Day.
  • Bray Wyatt: Debuted for WWE in 2010 as Nexus member Husky Harris before being repackaged as leader of The Wyatt Family.
  • Eric Young
  • Mae Young: Had her last ever match in 2010, thus becoming the first person ever to wrestle over the age of 80, and the first person to wrestle in nine different decades.
  • Sami Zayn: Joined NXT in 2013.
  • Dolph Ziggler: Peaked in 2013 when he cashed in his Money in the Bank contract to win his second World Heavyweight Championship (his first reign in 2011 lasted less than an hour).
  • 3MB. A group of three midcard heels who got together in 2012 in hopes of more success. All of the members except for Drew McIntyre have debuted in this decade.
  • Aces & Eights. Debuted in TNA on June 14, 2012.
  • American Alpha. Former amateur wrestlers Jason Jordan and Chad Gable form a team in July 2015 that sends a love letter to Kurt Angle and The World's Greatest Tag Team.
  • The Ascension. Originally starting out as a stable in August 2011 consisting of Ricardo Rodriguez, Conor O'Brian, Kenneth Cameron, Tito Colón, and Raquel Díaz; after several membership changes, it became a tag team of O'Brian and Rick Victor in 2013 that captured the NXT Tag Team Championships and had the longest reign in the title's history to date, while having their ring names shortened and tweaked to Konnor and Viktor, respectively. They were quickly promoted to the main roster afterwards, grabbing a new gimmick calling back on the teams of the 1980s like The Road Warriors.
  • The Authority. The McMahons, Triple H and Randy Orton join forces to screw over Daniel Bryan, Big Show and anyone else they don't like.
  • Bella Twins: After taking a one-year hiatus in 2012, both twins returned with a vengeance. Brie peaked in 2013 and Nikki peaked from 2014-2015.
  • The Beautiful People
  • Breezango. Both Breeze and Fandango debuted in 2010, teamed up in 2016.
  • ChickBusters. AJ debuted in 2007. Kaitlyn in 2010 (that year also marked both of their debuts in WWE). The team in 2011.
  • Enzo and Cass: Cass debuted in 2011, Enzo in 2012, the same year they teamed up.
  • Fortune. A band of TNA Originals united together by Ric Flair. Flair debuted in TNA on January 4, set the seeds on January 17 when he formed a partnership with AJ Styles, announced the group's formation on June 17, and declared the lineup complete on July 22, all 2010. All the other members had been in TNA for years beforehand, which played into the stable's mission statement.
  • The Nexus: A group of rookie wrestlers from WWE NXT who got together to take over WWE in the summer of 2010. All but two of its members (well-established second leader CM Punk and temporary "slave" John Cena) made their individual debuts in this decade. Spin off group "The Corre" debuted in 2011. Ezekiel Jackson, the only member who did not come from the Nexus, debuted in WWE in 2008.
  • Prime Time Players: Debuted in 2010 as individuals; 2012 as a team.
  • SAnitY: Debuted in 2016.
  • The Shield: Debuted in 2012. Peaked in 2013 when they won the WWE United States and Tag Team Championships at Extreme Rules before disbanding in 2014. All three members joined WWE in 2010, and Roman Reigns was virtually unknown until this decade.
  • Team Hell No. Debuted in 2012. Daniel Bryan, one-half of the team, was also new to the decade.
  • The New Day: A group of Baptist preachers/motivational speakers.
  • The Wyatt Family: A Deep South Cult trio led by Bray Wyatt, formerly Husky Harris of WWE NXT and The Nexus. Wyatt/Harris debuted on WWE TV in 2010, but was with the company for a few years prior. Luke Harper joined WWE in 2012, but Brodie Lee was well-known prior to the decade's start. Erick Rowan was completely unknown in the 2000s.
  • The Usos: Debuted for WWE in 2010.
  • Backlash. Reinstated in 2016.
  • Bad Blood. Reinstated in 2017.
  • King of the Ring. Held in 2010 and 2015, so far.
  • Royal Rumble
  • SummerSlam
  • Survivor Series
  • WrestleMania
  • Wrestlicious. Established in 2010.
  • Money in the Bank. The PPV debuted in 2010.
  • No Mercy. Reinstated in 2016.
  • No Way Out. Held in 2012, so far.
  • WWE Diva Search. An untelevised one was held in 2013.
  • WWE Cruiserweight Classic. The tournament debuted in 2016.
  • WWE Main Event
  • WWE NXT Started off as a fake competition show in 2010, replacing WWECW before becoming WWE's new farm league in 2012.
  • Total Divas: A reality show focusing on the lives of WWE's female talent. Premiered in 2013.
  • Lucha Underground
  • Vengeance. Held in 2011, so far.

    Puppet Shows 

    Radio 
  • Ask Me Another
  • SBS Pop Asia
  • True Capitalist Radio: Ghost already started his broadcasting career in 2008, but troll raids in the show didn't become regular until late 2009 and the show didn't gain a lot of popularity or transform to its current format as a combination of Political Talk Show and Sitcom until summer 2011. Additionally most of the episodes were made during 2011-2012 and 2016 time frame.

    Rides and Attractions 

    Tabletop Games 

     Theatre 

    Theme Parks 
  • Shanghai Disneyland (June 16, 2016)
  • For SeaWorld:
    • Aquatica San Antonio (May 19, 2012)
    • Aquatica San Diego (June 1, 2013)
    • Discovery Point (May 21, 2016)
  • For Universal Studios:
    • Universal Studios Singapore (May 28, 2011) note 
    • Universal's Volcano Bay (May 25, 2017)

    Toys 

    Web Animation 

    Web Original 

http://tvtropes.org/pmwiki/pmwiki.php/Main/TheNewTens