The New Tens

"2013? I'm sick of hearing about 2013! If it's supposed to be 2013, how come I'm stuck driving this old beater instead of a flying car, eh? And why am I still wearing this threadbare old suit? Couldn't you give me something more dashing?"
Shunsaku Ban to Osamu Tezuka, Astro Boy

The first uses of the year 2010 surged late in the 20th century as a Twenty Minutes into the Future date as the year 2000 was getting closer, apart from looking for something more original. The word "New" is used to distinguish the 2010s from the 1910s — arguably unnecessary since there are few people alive who remember The Edwardian Era (the current oldest known living person as of 2016 was 10 when King Edward died, and she's Italian; the oldest known living Brit was 7).

The decade chronologically begins in 2010, but in terms of the broader geopolitical and economic issues, it is mostly continuous with the policies and realities of The Noughties. The Bush Era gave way to the Obama administration in the middle of the Time of Shedding and Cold Rocks, which dominated the entire second half of the 2000s. The War on Terror witnessed the death of Osama bin Laden but in the wake of the counter-revolutionary push against the The Arab Spring (the first major revolutionary wave since the fall of Communism), Al-Qaida has revived in the greatly divided Middle East region. In addition to this, the fallout of the Iraq War, after the pull-out of US troopers paved the way for the rise of the militant Islamic State of Iraq and Syria/the Levant (also called Islamic State, IS, ISIL or most commonly ISIS, referred to as Daesh by those who wished to mock them, infamous for decapitating hostages), leading to another international intervention, as well as in Syria, which proved to be the Achilles' heel of the "Arab Spring".

To make matters worse, terrorism intensified in the West itself, with an onslaught of mass murders and bombings bringing on debates on gun control, routine controls and other security measures. Race relations were thrust back into the media spotlight due to a series of highly-publicized incidents involving police (notables being Michael Brown, Ferguson; Eric Garner, New York (Staten Island); and Freddie Gray, Baltimore), leading to numerous protests.

The already divisive debate between nationality/cultural belonging vs. globalization created growing political polarization, with populist movements spreading from both political corners: Ultra-conservative organizations like the British UKIP, the American Tea Party, the French Front National, the Alternative for Germany and the PEGIDA movements and the Indian Bharatiya Janata Party have capitalized from anger stemmed from mass migration (specially Muslims) and more restrictive government policies (both at national and supra-national levels). In the left, political organizations such as the Greek Syriza, the Scottish National Party and the Spanish Podemos as well as Occupy, Anonymous and related movements, have meanwhile led their own high-profile campaigns against globalization, mostly aimed towards fiscal austerity and corporate abuse. This also signaled the rise of unlikely figures to the political forefront in both sides of the Atlantic: The political right was shaken by the sudden coming of Donald Trump to the Republican campaign in 2016, while Conservative politician Boris Johnson became the de facto leader of the Brexit campaign. On the left, Senator Bernie Sanders took the world by surprise by standing up to Hillary Clinton in the Democratic primaries, while Jeremy Corbyn shocked Britain by becoming the leader of the Labour Party.

With the Western world struggling with this new reality, Russia regained international power after its handling of the Syrian conflict in late 2013 and its role in the Ukranian crisis in early 2014. This coupled with China and India's high economic growth and the end of Japan's "Lost Decade" led to calls for an "Asian Century" or an "Age of the Pacific".

Internet freedom and personal liberties also became a hot-button issue, prompted by events such as information released by WikiLeaks and the arrest warrant against Julian Assange in 2010, hacktivists Anonymous' involvement in many political affairs in 2011 and the internet's protest against SOPA and PIPA in 2012 in retaliation against anti-digital piracy campaigns. All this came to a head in 2013 as the once-secret NSA was uncovered by Edward Snowden, putting the U.S. government into serious trouble.

This general anxiety also affected media set in The Present Day and the future, as Darker and Edgier entertainment reflecting grim headlines and cynical/resigned attitudes thrived, with zombies and dystopias being the genre fiction elements of choice (i.e. The Hunger Games), dark, complex television dramas like Game of Thrones and Breaking Bad got audiences talking, and even traditionally idealistic franchises such as Superman and Star Trek received grim-and-gritty adaptations. The begin of the decade also marked the revival of the "musical heartthrob" phenomenon, but this time, American acts took a backseat to foreign idols.

More recently, the Time of Shedding and Cold Rocks may have breathed its last, seven years after the beginning of the Great Recession, as the US and UK began growing again (and quite strongly) in 2015 after a decade-long financial roller-coasternote , and the Eurozone's economies, while still stagnant, have considerably recovered. The Mediterranean however is still walking on thin ice as demonstrated by the continued Greek crisis, while Spain and Italy have not only endured political crises, but also prolonged periods with no government at all. This while Asian countries have scaled back (China and India have reduced their growth potential, while Russia has plunged into recession an, delaying the so-called "Age of the Pacific". A notable diplomatic event of the mid-2010s was the reestablishment of U.S.-Cuban relations after almost 55 years of tensions between both nations. And Western-Iran relations have improved after three decades as the NATO signed an arms deal with Tehran to fight the IS.

The early years of the 2010s also accelerated the liberal turn of The '90s and The Oughts in the political field, as recreational marijuana use was legalized in Washington and Colorado in the U.S. as well as in other countries, and in the same vein, same-sex marriages (or civil unions at least) became official in many countries. Gay marriage was legalised by a landslide in the UK Parliament in 2013 followed by the US Supreme Court in the Obergefell v. Hodges decision of 2015. and 'fourth-wave' feminism has played its part in controversies over pop culture's representations of gender (as Robin Thicke will testify).

Despite all this, conservatives still have plenty of power in government, with gun rights having gained popularity even after the Aurora and Sandy Hook shootings, leading to more pro-gun laws and the failure of gun control legislation, aided by Supreme Court cases such as McDonald v. Chicago. Meanwhile in Europe, reaction towards the migrant crisis (resulting from both the Syrian civil war and the humanitarian crisis sparked by ISIS). has been extremely divided, threatening the Schengen Agreement, which allows passport-less travel between all members of the Agreement and perhaps even the European Union itself, with Eurosceptic voices across the continent (particularly in the UK) growing ever louder. The economic crisis has also triggered more austerity.

And that increased conservatism has affected popular culture, dominated since about 2012 by Hipsters, ending the so-called "Culture War" of the 90s and 2000s and bringing an accompanying retro craze focused on The Fifties, The '60s, The '80s and (to a lesser extent) some aspects of The '70s and The '90s, and styles have become more austere compared to the late 1990s and 2000s informal fashions. Technology has absorbed social lives as never before, as smartphones and tablets allowed anyone to check Facebook or Twitter anywhere as long as you have an Internet connection. This has allowed "selfies" and "memes" to spread worldwide instantly. From a commercial point of view, online advertising has incentivised some authors to prioritize the work over the earnings, and to get closer to the fanbase. Content-wise, this has also led to a substantial increase in creative freedom compared to an increasing scrutiny in the mainstream, with even Hollywood getting into the act. In addition, the open sexuality of the last two decades is now frowned upon.

Check out the Useful Notes page for details on notable aspects of this era thus far.

See Also: The Roaring Twenties, The Great Depression, The Forties, The Fifties, The '60s, The '70s, The '80s, The '90s, and Turn of the Millennium.

Tropes associated with the 2010s:

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    Tropes 
  • 0% Approval Rating: Governments all around the world have been getting intense flak from the public, because of their complacence towards "big business", "big government" and welfare for people they don't know (especially if they don't need that much help). Their position regarding to the web has been very controversial at best.
  • Adorkable: Gone are the days that manly men and other types of badass characters and/or powerful people are idolised; the majority of popular people (whether real or not) who are seen as role models in this decade are the embodiment of this trope, according to their fans, and the term "softboy" has become the favorite label for male characters and archetypes after 20 years' worth of the suffix "-sexual". Perhaps the person in question's character traits or likes are seen as charming (or maybe attractive) to their audience, as well as possibly relatable. The users of Tumblr have a knack for gathering all of their idols' adorkable character traits into a nine or ten-piece photoset to share with other fans around the world.
  • Adult Child: A common stereotype about Millennials, many of whom hit their early 20s in this decade. Among other things, "adulting" becomes a popular Millennial slang term, meaning "Making an effort to behave like a responsible adult". There's also the common joke "I'm an adult", usually said sarcastically after one admits to doing something childish. This is arguably related to the lingering effects of the Great Recession: since it's harder for Millennials to find full-time jobs that can cover food and rent, many of them are forced to remain dependent on their parents for much longer than was seen as acceptable in previous decades, and it takes them longer to develop good professional and financial habits.
  • All-CGI Cartoon: Major animation studios still prefer these to traditionally animated films. Disney is the key exception since 2009, but neither The Princess and the Frog or Winnie-the-Pooh were as popular as all-CGI films, and their original plans to release a 2D film every other year died when 2013's Frozen was switched from 2D to CGI.
    • Ironically, however, they have been working to create CG technology that accurately produces a traditional 2D appearance. The Paperman short for instance is a combination of CG and 2D animation. It also was a critically acclaimed short that won multiple awards.
  • The Alleged Car: Like it happened to subcompacts in The '70s, hybrid cars of the late 2000s and early 2010s were mocked for their flaws, most notably the Chevrolet Volt and now the Toyota Prius, with many of them being recalled. That these cars received federal stimulus didn't help (this became the core of the criticism against the Volt). Meanwhile, the car industry is still suffering from various recalls made in recent years.
  • Almighty Janitor: More adults, particularly college-educated young adults, are now working in retail jobs than teenagers for whom those positions are traditionally associated with. In 2013, the average age among fast-food workers was 29.
  • Anti-Hero: Became more prominent in TV thanks to the success of Walter White, Don Draper, Frank Underwood, and Nucky Thompson among others. This trope is getting more popular in anime as well thanks to characters like Accelerator and Lelouch.
  • Archer Archetype: Became more prominent in many media thanks to characters like Daryl Dixon, Oliver Queen, Katniss Everdeen and Hawkeye, among others.
  • Archive Binge: invoked The popularity of online streaming services such as Netflix and Hulu have actually led to shows regaining a second life. In fact, several shows have become exclusive to online avenues, with some even getting Un-Cancelled.
    • This effect gave Breaking Bad a huge surge in popularity before its final season, going from cult hit to cultural juggernaut. All the existing episodes were available on Netflix when it swept the Emmys meanwhile the final season was being filmed, so people who heard about it could check out the first episodes, get hooked, watch all the episodes, tell some friends to watch it and then tell all their friends to do the same...
  • Ascended Meme: Considering how much closer creators and fandom are now (primarily on web-based content), this is becoming common.
  • Author Existence Failure: The middle of the decade has seen an uptick in deaths of beloved celebrities, most notably David Bowie, Alan Rickman, Lemmy, Glenn Frey, Scott Weiland, Merle Haggard, Prince, Leonard Nimoy, Muhammad Ali, Miyu Matsuki, Yuko Mizutani, and Anton Yelchin among others. All of these happened in the span of late 2015 to half of 2016.
  • Auto-Tune: Began in The Turn of the Millennium, but hit its stride in 2010 with the "Bed Intruder" song, and made into an art form—seriously—by the likes of Bon Iver and Kanye West. Unfortunately for the music industry, such devices have caused actual musicians to lose interest in the mainstream... for the most part. There will always be exceptions. Its excessive use actually caused a bit of a backlash, with further usage being more for enhancement (and making fun of it in the web) rather for effects per se.
  • Basement-Dweller: Becoming a Discredited Trope thanks to the 2008 recession, as multiple factors such as high home prices, low wages, and dearth of open jobs in many countries have left many young people with little choice but living with their parents.
  • Became Their Own Antithesis: The Baby Boomer generation first received such accusations in The '80s, but it got cemented by younger generations critical of how they had became increasingly conservative, undermining or attacking the progressive/liberal achievements that they'd previously fought for or supported during The '60s and The '70s.
  • Big Fat Future: The obesity epidemic hitting developed countries is truly beginning to take hold; plentiful, high-calorie food is making everyone go up a few pant sizes and stories portraying futures full of overweight people are beginning to emerge because of this.
  • Big Ol' Eyebrows: For the first time since '80s, thick eyebrows are fashionable for people of all genders. Many women are trying to obtain fuller, darker brows opposed to tweezing. Unlike in the '80s however, the ideal eyebrows must be highly groomed and sculpted to an angular shape, similar to a common '60s look.
    • Well-groomed thick eyebrows was even given a slang in the African-American community: "on fleek" became a relatively widely-used idiom.
  • Bishōnen/Cast Full of Pretty Boys: This trope, along with sports anime and manga, is getting more popular among North American anime fans thanks to tsuritama, Free!, K, and Haikyuu!!.
  • Black and White Insanity: Critics of the burgeoning philosophy of intersectionality (see Twofer Token Minority below) often argue that it's gradually pushing progressivism further and further in this direction, by implying that not fighting for the rights of every oppressed group in the world is just as bad as not fighting for any of them—or, in some extreme views, that it makes a person just as bad as the oppressors that they're meant to be fighting.
  • The Blockbuster Age of Hollywood: Also referred to as "The Franchise Age of Hollywood", since studios have been increasingly betting on bringing hot products to the summer screen. This trend began as a result of the excesses of the last decade began to fall out of favor with the recession-stricken audiences, leading to a significant decrease in attendance between 2010 and 2014, with Steven Spielberg and George Lucas admitting their worries about the probable demise of the genre they both created, as competition from cable TV and the Internet was thriving.
    • 2015 was however a turning point as the economy began to recover, with many films surpassing expectations and many studios have broken grossing records.
  • Bowties Are Cool: For the first time since the 1980s, bowties have become almost as popular as neckties. The success of Doctor Who has largely contributed to this.
  • Boy Band: They're baaaaaaaaaaaaaaaaaack! But unlike the late-90's wave, only One Direction has become notoriously successful; the rest of this new generation of boy bands have generally been minimally popular, like The Wanted and Big Time Rush. The only other boy band besides 1D to have any reasonable success this decade has been the Australian pop-rock group 5 Seconds of Summer.
  • Breakaway Pop Hit: After the soundtrack hit was dead for a decade, it made a huge comeback in 2013 with "Cups". In two years' time, they have become increasingly ubiquitous: "Happy", "Let It Go", "Boom Clap", "The Hanging Tree", "Love Me Like You Do", "Earned It", and "See You Again" have all become huge hits since then.
  • But Not Too White: Gradually becoming a Discredited Trope. Thanks in part to an increased awareness of skin cancer and a resurgence of heavy makeup, tans are no longer seen as a prerequisite for beauty, as demonstrated by the likes of Christina Hendricks, Robert Pattinson, Benedict Cumberbatch, Dita Von Teese, and Katy Perry. As demonstrated by Jersey Shore (and others), excessive tanning is now far more likely to be mocked than swooned over.
  • Calling the Old Man Out: The Baby Boomer generation has faced backlash from younger generations, even the Millennials (often compared for their similar backgrounds), for having benefited from less troubled socioeconomic conditions which have become even tougher for them.
    • Similarly (and quite ironically), some 30 years ago, the boomers called out their "Lost Generation" counterparts for "taking advantage" from a more peaceful environment.
  • Capitalism Is Bad: As expected in a climate of economic decline, only this time the argument is being taken up by liberal economists such as Thomas Piketty (who sees himself a social democrat and a staunch anti-Communist at the same time) and Paul Krugman, who have advocated for progressive income tax on inherited wealth and widespread wealth redistribution as well for a more expansive fiscal policy in order to reduce income inequality and to raise inflation to get worried investors and consumers to spend. This argument has won greater consensus among liberal academics than similar ideas in the past, mostly because of his detailed statistical comparison and data which couched it in technocratic economic terms rather than ideological ones, being quickly adopted by Canadian Premier Justin Trudeau. As a result, income inequality is slowly becoming the agenda of liberal reformists when before it was the province of radicals. note .
  • China Takes Over the World: In the first half of the decade China battled with the U.S. for economic primacy. See also the entry for Make the Bear Angry Again. However, this has thawed or cooled down in wake of looming problems for the Chinese economy predicted by economists such as Paul Krugman and the resurgence of the US from the Great Recession.
  • The Cobbler's Children Have No Shoes: The US government has been criticized for being too focused on foreign issues and allowing domestic issues, e.g. wealth inequality, mass shootings, racial tension, to spin out of control. This criticism has also affected an ailing European Union in light of the migrants crisis in spite of teetering on the brink of disintegration.
    • This has led to the emergence of libertarian politics in the US, as well as populist movements in both sides of The Pond, arguing that powerful countries need to be safe to make the rest of the world safe as well.
  • Cool Shades: Wayfarers or aviators (or both), it's your choice.
  • Corrupt Corporate Executive: Along with Corrupt Politician. Sadly seemingly more prevalent than ever in the developed world, with these two tropes forming an unholy allegiance through lobbying and cronyism. It culminated in an attempt to impose net-wide censorship, and made Lamar Smith the biggest Scrappy amongst the current US Congress, who are already widely hated for passing controversial laws while blockading laws that would actually do some good.
    • The January 2010 "Citizens United" decision from the Supreme Court, which ruled that "corporations are people" and money is considered "free speech", sparking the rise of newer, bigger Super PACs (Political Action Committees), has since been dubbed one of the Court's worst decisions ever alongside "Dredd Scott" and "Plessy v. Ferguson".
      • At the same time, however, corporate personhood was already an established legal concept for over 100 years prior to Citizens United, having been established in the 1886 case Santa Clara v. Southern Pacific. The "money as speech" concept had also already been established in Buckley v. Valeo (1976); Citizens United only concerned corporate political speech. This means that the Supreme Court might be Mis-blamed for Citizens United.
  • Crapsaccharine World: With the widespread economic disparity and greater free will of big businesses on one side and the increase in censorship and seemingly repressive prudery on the other, some have dubbed this decade as "The New Gilded Age".
  • Dance Sensation:
    • Every year has had a different style, such as:
      • The "Dougie" of 2010;
      • The Party Rock "Shuffle" of 2011;
      • The Gangnam Style of 2012;
      • The Harlem Shake and later twerking of 2013;
      • For 2014, we've seen the Jive Turkey-influenced "Happy Walk", the Real Women Have Curves empowered All About That Bass, and the Shmoney Dance;
      • For 2015, we've watched Silentó Whip and Nae Nae and iHeartMemphis Hit the Quan;
      • For 2016 so far, we've seen the #RunningManChallenge and the #TrumpetsDanceChallenge.
    • Although it's considered a dance fitness program, Zumba, with its upbeat and spicy choreography influencing from street dancing, hip-hop and Latin ballroom dance, spread explosively to every gym throughout the world.
  • The Dandy: The man sharply dressed with tight clothes, bright pastel colors (and Nerd Glasses) revived throughout the decade.
  • Deep South: The 2015 Charleston AME Church shooting in which the historically black church was attacked by a white supremacist brought attention back to the harsh history of racism in the South, with the implication that the concept of "Southern Pride" was a smokescreen used to hide it.
    • For instance, the credibility of any claim of the Confederate Battle Flag being a respectable symbol of southern pride, outside of stubborn Southern die-hards, was destroyed when photos of that killer posing with it, as well as several white supremacist blog entries, were found. As a result, larger Southern organizations like the Sons of the Confederacy threw up their hands in defeat as states like South Carolina finally started taking down those flags on public grounds in shame.
    • Likewise pro-Reconstruction historiography castigating the Lost Cause has entered the mainstream, as in the case of films like Lincoln, 12 Years a Slave and also Django Unchained. The writer Ta-Nehisi Coates also wrote an article making a case for reparations of slavery, Jim Crow, Redlining and other laws intended to disenfranchise African-Americans, and it became a highly popular and discussed issue.
  • Dirty Cop: Multiple cases of American cops using lethal force against unarmed suspects—with rather questionable justification—have led to widespread criticism of the country's police, as have multiple reports of certain American precincts possessing military-grade hardware for crowd control. Police reform continues to be a hot-button issue, particularly after several such police officers were acquitted of murder charges in a series of high-profile trials.
  • Disaster Movie: After being Deader Than Disco for almost a decade (because of September 11th and Katrina), the genre has seen a significant revival. Recent movies of the genre also tend to overlap strongly with Survival Horror.
  • Disco: The mid-to-late 2000s revival lasted until around 2011-2013, with "Get Lucky" and "Blurred Lines" adapting it to modern pop music.
  • Dork Age: The first years of the decadenote  could be seen as this because of social unrest/apathy, economic stagnation, political deadlocks. As early as 2012note  some pundits have labeled the decade as this.
  • Dye Hard: Hair-dying has become extremely popular during the decade.
  • The '80s: The nostalgia craze of the mid-2000s turned into a full-fledged revival early in the decade, getting to the point of blurring any considerable differences between both decades
  • '80s Hair: Returned with a vengeance by 2013-14, after being the Butt Monkey of hairdos for many years. At least, big hair and New Wave undercuts. Until very recently note , you were still very unlikely to see mullets on someone who's not a middle aged biker, a Butch Lesbian, or both. Big curly bangs/fringes and scrunchies have also yet to make a comeback, and while mini side ponies are back, tying all hair on one side of the head is not.
  • Electronic Music: The popularity of EDM exploded around 2011-12note , quickly becoming the defining genre of the decade, with its only creditable contenders (hip-hop and "indie" rock) have incorporated electronic aspects to get even.
    • Dubstep: The focus of a pop music craze since 2011's "Party Rock Anthem". DJs such as Skrillex and hits like "Wrecking Ball" and "I Knew You Were Trouble" have increased its staying power.
    • House Music: Various styles of it have taken turns at the forefront of EDM's mainstream boom. Electro and progressive house were there at the start, then big room house showed up for 2013, and in 2014, the commercial success of Disclosure brought deep house into the mix.
    • New Sound Album: Many artists have hopped to the genre beginning in 2013-14, some of them quite unfamiliar with it.
    • New Wave: Very popular among "indie" bands these days.
    • Synthpop: Still as mainstream as three decades ago, with a minimalist style taking over.
    • Trap Music: After being around in the dirty south since The '90s as a hardcore variation of Hip-Hop, it saw a massive boom in popularity this decade when artists like Diplo, DJ Snake, Yellow Claw, Flosstradamus, Baauer, and Keys n Krates combined it with EDM. Despite having little in common with the original style of trap, it has completely transformed into a form of mainstream music.
  • The End of the World as We Know It: A radio host predicted The Rapture was going to happen on May 21, 2011, which obviously didn't. There were also predictions that the world could end on December 21, 2012 due to changes in the Mayan calendar, and that didn't happen either. And with North America's brutal 2013-14 winter (not to mention the following one as well), there were whispers of Ragnarok.
  • Everything's Better with Princesses: Disney Princesses are back, baby! Though they were absent for the previous decade, and subject to quite a few Deconstructive Parodies in the meantime, they made a triumphant return with The Princess and the Frog, Tangled and Frozen. While Frog ultimately failed to save Disney's traditional 2D-animated movies, Tangled sparked a huge resurgence of interest in their "Princess" franchise, and the phenomenal success of Frozen proved that the franchise is here to stay.
  • Everything Is an iPod in the Future: The aesthetics of this decade tend to be more eyecatching without the Design Student's Orgasm and Wall of Text coming around. The skeuomorphism that marked design in the late 90s and 2000s morphed into a futuristic, yet still glossy interface following the lead of the success of Apple's candylike icons and Windows 7's Aero (in 2009-2010) shifted to a more crisp, sharp and two-to-three toned minimalist interface (around 2012-2013) with Windows' Metro UI and Mac iOS7 giving inspiration for simplistic yet informational looks. Even Google has redesigned its iconic logo, stripping its serifs in order to give a cleaner look.
  • Friending Network: Facebook and Twitter skyrocketed in popularity during the decade. Social networks founded during this time have catered more to specific interests such as Tumblr, Instagram, Pinterest, and Vine, among many others.
  • The Fundamentalist: The "Religious Right" regained steam in political and cultural terms at the beginning of the decade amid an increased moral conservatism in general.
  • Gaming and Sports Anime and Manga: While sports anime and manga has historically sold poorly in America, the popularity of Free! along with Haikyuu!! and Kuroko Basketball in America has helped revived the interest in sports anime and manga again among the American fanbase.
  • Genre Anthology: Becomes popular again thanks to American Horror Story. It was quickly followed by shows like True Detective and Fargo.
  • Going Mobile: Smartphones and tablets have become very popular in this decade.
  • The Generation Gap: Between Baby Boomers and Millennials as mentioned under Calling the Old Man Out above.
  • Good Old Ways: Much effort has been put in recent years to roll back the amorality of previous times, achieving creditable degrees of success.
  • Granola Girl: The health-consciousness of the previous decade has continued, with food makers touting their all-natural organic ingredients. Gen-Xers and Millennials have been noted for their rejection of the processed foods preferred by boomers in favor of healthier eating habits such as organic foods. Many food and beverage companies have changed their strategies to counter the trend: fast-food chains have left behind meat, pork and fatty treats and begun to emphasize salads along with poultry and seafood. Chick-fil-A and Chipotle have gained a foothold in the industry with their "fast casual" approach. Beverage industries have focused on teas and flavored waters and non-alcoholic liquors instead of the traditional soda pop, coffee and beer.
  • Gray and Grey Morality: This trope is popular among many works of fiction.
  • #HashtagForLaughs: The rise of social media during the decade has taken advantage over this significant feature, along with #EngineeredHashtag, all over the Internet.
  • Hide Your Gays: Becoming more and more of a Discredited Trope during this decade as more LGBT people are making their sexual orientation public. The repeal of laws such as "Don't ask, don't tell" heavily contributed to this. Regardless, being gay remains a contentious issue among some, as the public statements on the matter from Chick-fil-A's President Dan Cathy and the resulting controversy will attest.
  • Hipsters: They have been everywhere in this decade, from cafes to music festivals and tech events to being the butt of jokes about "Hipsters are dead" (mainly because of pop culture appropriating their archetypes). Heck, even the Neo-Nazis have jumped into the bandwagon.
  • History Repeats: Many have compared this decade to many other eras, including:
    • The Gilded Age: The overwhelming power of big businesses and ultra-wealthy interests, and the rise of progressives to counteract them. Paul Krugman has described the era as "the new gilded age" while economist Thomas Piketty has argued that income inequality is creating class divisions.
    • The Thirties, Because of the worldwide economic troubles and resultant political extremism common to both decades. One can only hope that this decade doesn't spiral out of control the way the '30s did...
    • The Forties: The anti-Muslim and anti-Middle Eastern bigotry that originally began after the September 11th terrorist attacks has been compared to the anti-Japanese hysteria following Pearl Harbor.
    • The '60s: Racial violence has reached its highest levels in almost 50 years. There's a generation gap between young people and their parents over politics and culture.
    • The '70s: Both decades have been increasingly compared, not only because of the major social changes; the long, grueling wars; the underperforming economy and the espionage-related scandals (Watergate and the NSA respectively).
    • Some argue that the world is returning to the status quo before the rise of the USSR after World War I, they note that many of the tensions in the Middle East, especially in Syria stem from the Sykes-Picot agreement, the dividing up of the Middle East after the downfall of the Ottoman Empire, with a "Belle Epoque" of America as the world's dominant superpower giving way to the emergence of a multi-polar world of various entities (America, EU, China, Russia, and potentially India). An early advocate of this view was historian Eric Hobsbawm who argued that the "Short Twentieth Century" of 70 years comprising the rise and fall of the USSR was an "Age of Extremes" and rapid change, but this exceptional period was rare and would be followed by an era of more static development.
  • Honorary Uncle: A lot of people practically consider their friends as family more than ever in this decade (see True Companions below).
  • The Illuminati: According to many people on YouTube, the best musicians on there are a part of this.
  • Insane Equals Violent: Becoming a Discredited Trope. In the aftermaths of mass shootings, the possibility of mental illness in the culprit(s) frequently gets addressed, but it's often viewed as an insincere diversion from talking about gun control, since neither problem is resolved. That said Batman comics still have insane supervillains mostly as a Grandfather Clause.
  • It's All About Me: The "selfie" craze begun in 2013 is an appropriate picture of this trope (no pun intended).
  • Kid Com: Nickelodeon and Disney Channel are starting to air more kid comedies at the expense of animated shows. Cartoon Network has attempted to follow suit numerous times, but all efforts for the most part have failed.
  • K Pop: Went global this decade, with PSY topping the charts even in countries like the USA, and SBS Pop Asia giving voice to the K Pop subculture in Australia.
  • The Last DJ: Thanks to the rise of big business and private wealth's influence upon government, politicians who stand up to or aren't beholden to them have found great appeal, most notably Vermont senator Bernie Sanders, who challenged Hillary Clinton for the Democratic Party's 2016 presidential nomination.
  • Lens Flares: Started somewhere in the late 2000s, early 2010s music videos can't seem to go without a horizontal lens flare. The 2009 Star Trek film probably helped/didn't help.
  • Live-Action Adaptation: Comic book-based films have become immensely popular during this decade: Marvel solidified its position with the continuing X-Men series along with The Avengers, Guardians of the Galaxy, Ant-Man and Deadpool. DC Comics has followed suit with Batman v Superman: Dawn of Justice leading to a future saga of Justice League films.
  • Long Runner Shows: Most TV shows these days actually begun during the 2000's. And if until The '80s a show having five seasons was considered to be this, now if it runs for less than ten years is considered to be pretty short-lived.
  • Masculine Girl, Feminine Boy: Thanks to pop musicians, make-up has become popular among males, while boyish looks have caught on among women.
  • Make the Bear Angry Again: Russia returned as a major player in the world stage, with the Ukrainian crisis in 2014 and its direct involvement in the Syrian civil war in 2013-2015.
  • Merchandise-Driven: Still fairly common, particularly with the "Bayformers" trilogy and shows on The Hub.
  • Mini Series: Returned as a creditable genre after two decades. This revival has also sparked a trend for longer miniseries, some of them lasting an entire season. This in turn has created a slew of anthology series such as American Horror Story and Fargo.
  • Moe: While it's been all the rage in the East and becoming a more popular concept in the West, reception of newer anime series that feature this (most notably in the West) tend to be treated with either indifference or outright disgust due to either being generic adaptations of Harem or Romantic Comedy, or put in an inappropriate setting. It also doesn't help to note that this trope is constantly being applied to females and is sometimes seen as sexist within among the Western fanbase. My Little Pony: Friendship Is Magic has been extremely popular not only with its intended audience, but also with a large periphery demographic of older males and its Moe appeal has been commented on; the show is popular enough to have been exported back to Japan, and it has been cited as an example of rising interest in Moe in the West, albeit in its own style.
  • Moral Guardians: Resurfaced early in the decade from both the left and the right in response to the perceived debauchery present on recent years, with "Blurred Lines" becoming one of the most controversial cases. This increased lobbying power has in part contributed to the expansion of web-originated contents.
  • Nerd Glasses: see Hipster and Cool Shades. Specs are actually considered sexy in this decade.
  • Network Decay: Persists during this era, although some networks have started to return to their roots. Other networks have either shut down or re-branded entirely so at least their new themes fit.
  • Nice Hat: And by the way, it is not a fedora. It's a "Trilby" (a smaller variation of the fedora).
  • Nice to the Waiter: With more people working in retail and service businesses than ever before, the manner in which they're treated has grown of greater importance. Towards the end of the 2012 US presidential election, Republican nominee Mitt Romney's "47%" speech (in which he disparaged working class people who supported Obama and the Democrats as "entitled") was leaked by a bartender that felt disrespected by him, and is thought by many to have ruined his hopes of winning.
  • The '90s: The 1990s, not 1890s, while not subject to the immense nostalgia wave another decade has, are no longer regarded as the latte-overdosed downbeat years everyone thought of in the 2000s, and the decade itself has a very vocal fanbase in the net. Grunge has seen a resurgence among the "indie" subculture; "Golden Age" urban music has been rediscovered by the Fresh Off the Boat TV show and the film Dope, and the Lighter and Softer "Cool Britannia" has regained some of its coolness. Not to mention that some furry toys caused a holiday craze once in 2013.
    • Disney is once more extremely trendy after having Regrown The Beard near the end of the previous decade. The fact that many of the new movies hearkens back to the style of movies they created in the 90's (or the 70's, even the 50's) hasn't been missed.
    • Actually the 90s have practically come back for Eastern Europe and Central Asia -specifically Russia, essentially all other post-Soviet states except perhaps the Baltic states and most especially the former Yugoslavia-, except for the fact that this decade was anything but a fun time for them. And while Russia seems determined to climb back to the status of the former USSR by any and all means (and doing quite well, for good or ill), the Baltic states and former Warsaw Pact states such as Poland or the Czech Republic have been doing comparatively well since the EU enlargement and the Balkans have somewhat recovered... for Ukraine, Moldova and especially the former Soviet republics of Central Asia (with the exception of Kazakhstan), things have been only getting worse and worse.
  • No Dub for You: Becoming more prevalent as less English dubs are being produced for anime (though FUNimation is still producing English dubs for almost all of their licensed shows).
    • However this trope seems to be getting less-prevalent with Sentai Filmworks producing even more dubs than FUNimation annually, Viz Media licensing and dubbing a larger variety of shows, Saban back in the game, Aniplex USA dubbing a healthy portion of their shows, and the Japanese companies producing a few dubs themselves. Heck, even Media Blasters still dubs, despite being in financial ruin, and NIS America entered the game as well in 2014 with their English dub of Toradora!. 2009-2011 were somewhat dark years for the medium. The revival of Toonami and the introduction of the Neon Alley streaming service indicates there is some demand for English dubbed anime for a few select titles and this trope is often applied to more niche titles (i.e. Slice of Life Schoolgirl Series or Otaku pandering anime).
  • Nostalgia Filter: For the 1990's and all the way up to the Victorian era (see Steampunk).
  • Obvious Beta: Due to games consoles now having online capability as standard, many video games from the decade (such as the notorious initial release of Assassin's Creed: Unity) are released with Game Breaking Bugs in them with companies opting to fix them later.
  • One-Hit Wonder: There have been many over the course of the decade, but particularly decade-defining examples include Baauer, Ylvis, Gotye, Willow Smith, Foster The People, Cali Swag District, AWOLNATION, Icona Pop, The Lumineers, A Great Big World, Passenger, Bastille, MAGIC!, Nico & Vinz, The Wanted, Mark Ronson, Elle King, OMI, James Newton Howard and Jennifer Lawrence, Hozier, and Silentonote . If the more liberal definition is applied, then Carly Rae Jepsen, PSY, Robin Thicke, Hot Chelle Rae, Far East Movement, Avicii, Rachel Platten, (who all technically had more than one hit) Kreayshawn, and Rebecca Black (who officially never even had a hit) are often cited. The Chainsmokers are often cited as an example of a miraculous escape from the status.
  • Painted-On Pants: Fashion so far has seemed to place a major emphasis on form-fitting clothing, as seen in the popularity of leggings for females and skinny jeans for both genders. In the business world, slim-fit suits have also undergone a revival.
  • Perma-Stubble: Some younger men have gone as far as implanting hair to have one of these (full-grown beards and mustaches are equally fashionable as well).
  • Perpetual Poverty: Mostly averted, though since late in 2013 the income drains affecting the middle and working classes have become an important issue, specially in the US and the UK.
  • Police Brutality: The deaths of several black men by police officers in the US in 2014-15, such as Eric Garner, Michael Brown, and Freddie Gray, has had people questioning police militarization (using leftover equipment from the US military) and using overwhelming force for many mundane crimes. The deaths of two black men in July 2016 led to violent protests, culminating in the deaths of five policemen in Dallas.
  • Popularity Polynomial: On recent years many trends of past decades have become popular again, particularly from The '80s, mostly because many artists were children during this time.
    • Aside from Synthpop, a few songs have hearkened back to other styles of the decade with considerable success: Meghan Trainor's debut single "All About that Bass" shot up to #1 (although the song has some 50s pop styles as well). Not long afterwards another throwback hit #1, "Uptown Funk!".
    • The Hipster craze also led a rediscovery of pre-hippie 60s culture, with "Mod" styles becoming popular. Smoking and social drinking have also become fashionable once again thanks to Mad Men (actually placating steep consumption declines), which in turn has led to a resurgence of the conservative mid-century social attitudes in general (although this really was not what the show's creators wanted) with some important changes nonetheless, and the libertine demeanor of past years (as shown in Jersey Shore) is beginning to be frowned upon.
  • Power Tattoo: More and more young people as well as celebrities are getting tattooed thanks to such shows as LAInk.
  • Pretty Fly for a White Guy: The decade has seen a continued appropriation of black urban culture into the mainstream. Ironically, black students were reportedly barred from a "wigger"note  party held at a California high school.
  • Pronoun Trouble: Though still not completely accepted in the general public, the concept of the non-binary gender spectrum note  has gained much more attention, with its proponents becoming something of a Vocal Minority. The most hardline supporters of the idea have come to support (among other things) the idea that the world's languages should add gender-neutral pronouns, that parents should stop assigning genders to their children at birth, that it's a form of bigotry to refer to strangers by gender-specific pronouns, and that biological sex (and even species) is a myth.
  • Raven Hair, Ivory Skin: Gradually coming back into style as a beauty standard, in contrast to the previous decade's fondness for Golden Hair and Bronze Skin. New sex symbols like Zooey Deschanel, Dita Von Teese and Katy Perry have helped resurrect the old "Bettie Page" look.
  • Reality TV: Kicked off in popularity during the Turn of the Millennium and has grown to become all the rage among television audiences when it comes to both ratings and media buzz during the decade, with American Idol, The X Factor, and Jersey Shore, among other titles leading the way.
  • Real Women Have Curves: Due to the success of celebrities like Adele, Meghan Trainor (whose song "All About That Bass" touched on the topic), Jennifer Lawrence, Sofia Vergara, Kim Kardashian and Christina Hendricks, as well the rising rates of eating disorders from Hollywood's warped perceptions, the dominant pressure of The '90s and the Turn of the Millennium to be skinny is steadily getting replaced with pressure to be curvy.
  • Reconstruction: Many works have put a lot of effort to do this after about 15-20 years of Darker and Edgier deconstructions.
  • Rule-Abiding Rebel: After two terms under a fairly moderate Democratic president, "Neoliberalism" becomes a major political buzzword in the United States (mostly unrelated to the economic term), referring to the philosophy of socially progressive American liberals who remain relatively fiscally conservative, and don't advocate a radical change the country's existing social order. Among people farther to the left of the political spectrum, it's considered a rather disparaging term, often lobbed at politicians who are perceived to be more conventional than they pretend to be.
  • Scandal Gate: The current debate between security vs. privacy/personal liberties has caused some noise, most notably the NSA scandal of 2013, dubbed as the "NSA-Gate".note  This also became notable for being Barack Obama's first big trouble, and unfortunately, it wasn't the only one for him.
    • Another noisy scandal regarding web privacy has been the "CelebGate" scandalnote , with many celebrities being targeted simultaneously and gradually, as opposed to irregular, scattered attacks.
  • Sci Fi Ghetto: The traditional science fiction genre is becoming less and less popular; TV networks have been less inclined to make or renew Speculative Fiction programming (with a few exceptions), while the Sci Fi Channel has become a poster child of Network Decay alongside the likes of MTV, Cartoon Network, and Tech TV, with much of its Sci-Fi programming being phased out for more reality shows. It hasn't been all bad for genre fiction, as fantasy television and movies are experiencing possibly their greatest popularity ever, led by Game of Thrones on television, and the lingering aftereffects of the previous decade's Lord of the Rings film trilogy. And speculative fiction in general has been all the rage when it comes to film, comics, literature, and video games, giving fans hope of a possible reversal of the ghetto.
  • Screamo: Screamo experienced a surge in popularity, with bands like Pierce The Veil, Sleeping With Sirens, the Black Veil Brides, Escape the Fate and Bring Me The Horizon.
  • Sequel Gap: Due in part to Hollywood's growing aversion to untested properties, sequels to movies from previous decades are becoming common. Examples include Toy Story 3 being released 11 years after the second one, Men in Black 3 10 years after the second, TRON: Legacy a whopping 28 years after TRON, and Mad Max: Fury Road twenty-nine years after Thunderdome. In addition, Monsters, Inc.'' got a prequel 12 years after the original release.
  • Serial Killer: Became a hot-button issue with an ongoing wave of massacres in the US and occasionally Europe since the summer of 2012, leading to the current gun control debate. Curiously (and/or terrifyingly) enough, the persons linked to these cases had ideas about the "liberal system" and the NWO, including ties with ISIS in some cases.
  • Sex Sells: While sexuality has gotten much more implicit compared to the last twenty years, seeing female pop musicians not being promoted through sexually charged imagery seems to be something of a rarity in this decade. Although hardly a new phenomenon, recent moves towards Hotter and Sexier public personas starting with Miley Cyrus (a particularly raunchy example) have led artists to 'outshock' themselves...
    • Ironically (and quite hypocritically), the increased moral posturing (which has also impacted the stars' public personas) has led to the adoption of much less revealing clothes, most notably higher-waisted outfits, with some midriff to compensate (navels not included).
  • Shaking the Rump: "Twerking" has become more viral in the hip hop culture, and was added to the Oxford Dictionary Online. Newfound popularity on social media sites like Vine and Miley Cyrus' infamous performance at the 2013 VMAs helps turn "twerk" into a household word.
  • Sharp-Dressed Man: Along with She Cleans Up Nicely; the decade's fashion statements have tried to bring back the elegance lost with the 90s and 00s, evoking the styles from The Fifties and early 1960s.
  • Shoulders of Doom:: Shoulder pads have made a wide comeback, bolstered by an urge to look as streamlined as possible.
  • Silly Rabbit, Cynicism Is for Losers!: Much of the social attitudes of this decade can be summed to this, pretty much as a reaction to the hardcore cynicism prevalent in the 2000s, leading to a higher climate of tolerance and thorough avoidance of politically incorrect or morally questionable actions.
  • Simple Yet Opulent: As a result of the recession, fashion trends since 2012 have become a lot more conservative compared to the statements of the last decade.
    • While Windows Metro caused a mixed reception when it was released in 2013; graphic artists, programmers, and web designers got hooked to the smooth, crisp, über-simplistic interface, paving way for Apple and Google to revamp their future UIs, and it led to the integration of the "Flat Design" style.
  • Smoking Is Cool: Tobacco smoking has placated its decline in recent years, while the popularity of The Stoner has diminished. Ironically, tobacco is pretty much in the same legal position as marijuana in many territories.
    • "Vapes" (Electronic cigs) have become a very popular alternative, specially among "quitters", older, former smokers.
  • Solar Punk: Began in this period as a culmination of exciting developments in renewable energy technology, increased focus on locally-made goods, and a disillusionment by Millennials with the cynicism of previous years and decades.
  • Steam Punk: Has become the predominant genre of Speculative Fiction and Alternate History of the decade, even influencing some of the fashion trends of the decade, with slim-fit suits drawing inspiration from pre-1925 styles. Dieselpunk/decopunk and Atompunk have become increasingly popular as well.
  • Stylistic Suck: Many runway models sport looks that would be unacceptable on anyone who isn't flawless. Likely because many fashion trends through this decade have been defined by absolute perfection (perfect contouring, perfectly symmetrical and sharp eyeliner, perfect blending, perfect eyebrows, falsies, etc.) many attempts end up with unexpected aftereffects such as clumpy, spidery mascara and half-assed 80s style eyeshadow.
  • Survival Horror: Received a resurgence early in the decade, thanks to video games like Amnesia: The Dark Descent, Slender, and Outlast.
  • Survival Sandbox: After the success of Minecraft and DayZ, we saw many games coming out in their ilk in the Early/Mid Tens, like State of Decay, Rust, and H1Z1.
  • Teen Idol: Male teen idols have seen a massive resurgence in the 2010s, and while many have started careers in the 2010s, only Justin Bieber and One Direction have reached a massive level of popularity. Austin Mahone, Shawn Mendes, and 5 Seconds of Summer have had some moderate success, but not at the same level as the former two.
  • Token Mini-Moe: Lolis are still very popular in Japan, but much like moe and tsundere character archetypes, this trope have received a lot of backlash among the western anime fanbase. This is mainly because many lolis are either portrayed to be too bland, idealized Little Sister Heroine or Tsundere, or pandering to lolicons and pedophiles. And much like the moe trope, lolis are seen to be very sexist among the western anime fanbase note . Many North American licensors often stay away from anime that contains this trope (particularly if they are portrayed in a very sexual manner) with an exception of Sentai Filmworks.
  • Totally Radical: With companies making a much larger presence on social media, many advertisements try to shoehorn internet slang and memes to appeal to the youth. Needless to say, it falls flat on its face.
    "marketing targeted at today’s youth is so strange because like, they’ve picked up on certain things, but they can’t quite string the parts together in a cohesive way. It’s like one of those shitpost generators. I mean, yeah, they understand that reaction gifs are a thing, and they understand that emojis are a thing, and they understand that tyler oakley (sic) is a thing. but they can’t drive the point home. that is not a proper reaction to finding the right emoji. it doesn’t make sense, and not even in a funny way. they’re trying, really hard, but the nuances of internet youth culture still manage to escape their corporate grasp."
  • True Companions: It has always been around, but a lot of work on this decade has bonds and friendships as its Central Theme, and BFF and Bromance starting to become increasingly prominent. Even in real life, friendship is now more cherished by a lot of people around this time.
  • Tsundere: The concept is still strong, but it has gained a bit of a backlash in this decade, mostly due to the combination of oversaturation, poor writing and Flanderization of the Tsun-Tsun traits for comedy's sake. The subtrope of Shana Clone has undergone a similar criticism for a few of the same reasons. Ironically, male tsunderes haven't received much backlash like female tsunderes does.
  • Twice Told Tale: Exploded in popularity in this period, in the wake of 2009's novel Pride and Prejudice and Zombies in literature and 2010's film Alice in Wonderland. The former launched the Literary Mash-Ups genre, and the latter a raft of Fairy Tale retellings.
  • Two Decades Behind: Harkening back to The '90s and the early years of the Turn of the Millennium, so much so that some people don't even realize that this is a new decade.
  • Twofer Token Minority: The philosophy of intersectionality—a school of social justice activism advocating for people who belong to more than one disenfranchised minority group, and might be ignored by larger civil rights movements—gains major ground in this decade, leading to much more active discussions about the plight of mixed-race peoples, women of color, LGBT people of color, and LGBT women.
  • Western Terrorists: The decade has seen a dramatic rise of this phenomenon, although some cases were linked to radical Islamism.
    • 2011 saw the Tucson shootings and the Oslo massacre.
    • 2012 had the Century 16 (movie theater) shooting in Aurora, CO and the Sandy Hook Elementary School shooting
    • 2013 saw the Boston Marathon bombingnote .
    • 2014 had the Santa Barbara shooting.
    • Paris endured two terrorist attacks in 2015, the first targeting satirical magazine Charlie Hebdo and the second killed over a hundred people in 7 simultaneous attacks (one of them during a soccer match between France and Germany). That same year also saw the Charleston AME Church shooting and the San Bernadino massacre.
    • 2016 had terrorist attacks in Brussels. A shooting at an Orlando, FL gay club in June 2016 claimed 50 lives, becoming the deadliest attack in U.S. soil since September 11th. In the UK, a Labour MP was killed just a week before the Brexit vote. France was hit once again (this time on Bastille Day) with around 75 dead after watching the fireworks at a park in Nice.
  • Why We Are Bummed Communism Fell: A subtle wave of nostalgia for the Soviet Union, some of it is unhealthy, (namely Putin's attempt to reconstruct Stalin) but some of it is also a result of the Western Intellectuals grappling with the end of their former Arch-Enemy and their legacy, with many lamenting the rise of Islamic Fundamentalism. Likewise, socialism has lost a lot of the smears attached to it, as evidenced by Bernie Sanders, a "self-declared socialist" (who Noam Chomsky says is actually a New Dealer) successfully challenging Hillary Clinton in the Democratic Party primaries for 2016, also being the first high-profile socialist candidate since Eugene Debs ran in a handful of elections in the early 20th century.
  • Worst News Judgment Ever: Only continues to worsen in this era, especially where 24-Hour News Networks are concerned. HLN, in particular, has become notorious for its saturation coverage of trials involving attractive young women charged with grisly murders (Casey Anthony in 2011, Jodi Arias in 2013).
  • You Gotta Have Blue Hair: Dyeing one's hair in unorthodox colors (most notably gray and blue) has become an interesting trend.
  • Zombie Apocalypse: Becomes popular as the decade progresses, thanks to countless video games as well as films/shows like Zombieland, The Walking Dead, 28 Weeks Later, among others.


Examples of Media set in this decade:

    Unclear/Several years 
Literature
  • Infinite Jest: David Foster Wallace's Infinite Jest takes place Twenty Minutes into the Future relative to the early-to-mid 1990s and is surmised by most to take place in 2010 give or take a year or two (although one theory puts it 2015), but since numbered years have been abolished to make way for years named after the corporate sponsor who pays for the naming rights, nobody can tell for sure.

Video Games

     2010 
Anime and Manga

Film
  • 2010: The Year We Make Contact is set in 2010.
  • In Back to the Future, Doc Brown originally planned to travel 25 years into the future, October 26, 2010, before being interrupted by disgruntled Libyan terrorists.note 
  • District 9, a Science Fiction Mockumentary/Satire/Social Statement, set in 2010 South Africa.

Literature
  • In 2010, the advent of unlimited storage space and bandwidth will kill Big Media, according to Peter F. Hamilton's Misspent Youth.
  • Numbers begins in the last months of 2010.

Music
  • Tim Wilson's "Jetpack" song, where he complains that the new millennium is not what he expected to be.

Video Games
  • Mercenaries 2: World In Flames is set in August 2010
  • The Boston scenario in SimCity is set in 2010. The nuclear meltdown fortunately never happened.
  • Fruit Ninja
  • The first Psychic Force game is set in the year 2010; its sequel takes places two years later.

Western Animation

Web Comics

     2011 
Anime and Manga

Fan Fiction

Literature

Live-Action TV

Web Comics
  • Act 6 of Homestuck takes place on 11/11/2011.

Web Original
  • The first update of the Web Serial Novel Worm is set on April 8th, 2011 — the first 19 arcs take place before the end of June.
  • ''Pact starts on August 11, 2013.

Video Games

     2012 

Anime & Manga
  • Yamada-kun and the Seven Witches starts in May 2012 (confirmed by a calendar and a Time Travel chapter even though the narration in the first chapter, released in February 2012, claims that the story took place "not too long ago").

Comic Books

Film

Fanfiction

Literature

Live-Action TV

Video Games

Real Life

Other

     2013 
Comic Books

Film Video Games

     2014 
Anime and Manga

Live-action TV

Comic Books

Fan Fic

Video Games

     2015 
Anime and Manga

Literature
  • Eden Green (and the extradimensional disaster it covers) takes place in late July, 2015.

Film

Podcast

Video Games

     2016 
Film
  • In Ghostbusters II, one of the guests on Peter Venkman's show "World of the Psychic" predicts that the end of the world would happen on February 14, 2016.
    Venkman: Valentine's Day. Bummer.

Western Animation

Video Games
  • Call of Duty: Modern Warfare 2 is set in 2016, 5 years after the first game.
  • The Ace Attorney series is for the most part set in this decade, with the first game starting off in the fall of 2016.

     2017 
Comic Books

Film

Literature
  • Harry Potter and the Deathly Hallows: The epilogue of the last Harry Potter book (published in 2007) would, according to the official timeline, take place in 2017. We don't really get to see what the Muggle world is like by that time, but at the very least they still have cars and driving tests. We also know that they still have train stations and that they haven't found out about wizards yet.

Video Games

     2018 
Film

Video Games

     2019 
Anime and Manga

Film

Literature
  • Arthur C Clarke's July 20, 2019 is set on... that's right. (He chose that date because it's the 50th anniversary of the Apollo 11 moon landing.)

Live-Action TV

Music

Video Games

Works made during the 2010s

    Animated Shows 

    Anime and Manga 

    Asian Animation 

    Comic Books 

    Fan Works 

    Film 

    Han-guk Manhwa Aenimeisyeon 

    Literature 

    Live-Action TV 

    Music 

    Newspaper Comics 

    Pinball 

    Professional Wrestling 
  • Brooke Adams: Came to TNA in 2010 and peaked during her tenure there.
  • Aksana: Made her WWE debut in 2010, left in 2014.
  • Dean Ambrose: Debuted for FCW in 2010. Member of The Shield and has had runs with both the Intercontinental in US Championships.
  • Karl Anderson: Won the IWGP Tag Team Championship in New Japan Pro Wrestling in 2010, became one of the founding members of Bullet Club in 2013, debuted for WWE in 2016.
  • Ken Anderson: Joined TNA in 2010.
  • Kurt Angle
  • Austin Aries: Returned in TNA in 2011. Greatest moment is winning the TNA World Heavyweight Championship in 2012. Debuted for WWE NXT in 2016.
  • Sasha Banks: Debuted in 2010, got a mega push in 2014.
  • Wade Barrett: Debuted in WWE in 2010. The most memorable part of his career was his time as the leader of The Nexus.
  • Batista: Retired in 2010. Made a brief, and failed, comeback in 2014.
  • Bayley: Debuted for NXT in 2012, becoming it's top female babyface in 2014.
  • Big E Langston: Debuted for WWE in 2012. Member of The New Day.
  • The Big Show
  • Alexa Bliss: Debuted in 2013.
  • Matt Bloom: Left NJPW in 2012 to return to WWE as Lord Tensai, later shortened to Tensai. Retired in 2014 to become a trainer.
  • Booker T: Returned to WWE in 2011, wrestling on a semi-regular basis until 2014.
  • Tyler Breeze: Debuted in WWE's developmental territory FCW in 2010 as Mike Dalton, then spent a record five years in it and its sucessor, NXT, before finally debuting on the main roster in 2015.
  • Dana Brooke: Debuted in 2014.
  • Daniel Bryan: After a brief suspension from WWE, returned in 2010; peaked in 2012 during his reign as World Heavyweight Champion, where he was best known for his YES! YES! YES! catchphrase. Has re-peaked in 2013.
  • Cameron: Debuted (both in WWE and overall) in 2011.
  • Carmella: Debuted in WWE in 2013.
  • John Cena: Wrestled a 5 star match in 2011 against CM Punk, feuded with a returning Rock from 2012-2013 and was Rescued from the Scrappy Heap by returning to the midcard in 2015.
  • Cesaro: Debuted for WWE in 2012.
  • Charlotte: Debuted in 2013. Debuted on the main roster in 2015 and was the final Diva's Champion and current Women's Champion.
  • Cheerleader Melissa
  • Christian: After 14 years in the wrestling business, his greatest moment came in in 2011 when he won the World Heavyweight Championship in a ladder match. He is considered retired as of 2014.
  • Brodus Clay: Debuted in 2010 as a part of WWE NXT, Made his official re-debut as "The Funkasaurus" in January 2012.
  • Rob Conway: Known mainly as the non-French member of the Tag Team La Résistance in WWE, he Took a Level in Badass by winning the NWA World Heavyweight Championship in 2013. He is now a solid main-eventer in the National Wrestling Alliance and competes in New Japan Pro Wrestling.
  • Christopher Daniels
  • Sara Del Rey: Head female trainer for NXT.
  • Alberto Del Rio: Debuted in 2010; he won the WWE Championship just a little less than a year after he debuted.
  • Fergal Devitt: Founded the Bullet Club in 2013. Joined NXT as Finn Balor in 2014.
  • Ted DiBiase Jr.: Retired in 2013.
  • Tommy Dreamer
  • EC3
  • Edge: Retired in 2011.
  • Emma: Debuted for WWE in 2012.
  • Fandango: Made his WWE TV debut in 2010 as Johnny Curtis on WWE NXT. The peak of his career was when he and his entrance theme spawned a small dance craze called "Fandangoing."
  • Ric Flair: Retired for real in 2012 after Jerry Lawler's heart attack.
  • Alicia Fox: Peaked in 2010 after winning the Divas Championship for the first time.
  • Justin Gabriel: Made his WWE TV debut in 2010.
  • Goldust
  • Chavo Guerrero Jr.
  • Jillian Hall: Left WWE in 2010, retired in 2014.
  • Drew Hankinson: Left WWE in 2010, debuted in TNA in 2012, debuted in NJPW in 2013, won the IWGP Tag Team Championship three times, returned to WWE in 2016.
  • Jeff Hardy: Returned to TNA in 2010, which led to one of the most infamous moments in modern wrestling in which Hardy arrived to the main event of Victory Road 2011 doped to the gills. He's cleaned up his image since however
  • Matt Hardy
  • Luke Harper: Member of The Wyatt Family.
  • Bret Hart: Briefly came out of retirement in 2010.
  • Mark Henry: After over 15 years of wrestling, he finally established himself as a main-eventer in 2011 during his World Heavyweight Championship reign.
  • Paul Heyman
  • Hulk Hogan: Had a failed run in TNA from 2010-2013, before returning to WWE in 2014. He was fired and near-Unpersoned the next year after recordings of him calling one of his daughter's boyfriends the N-word surfaced.
  • Mickie James: Left WWE and returned to TNA in 2010. Left TNA in 2013 and made a brief comeback in 2015. She can now be found in Global Force Wrestling.
  • Jeff Jarrett: Left TNA in 2014 to start a new promotion, Global Force Wrestling (GFW).
  • Chris Jericho: Began working a reduced schedule as of 2012.
  • Samoa Joe: Joined NXT in 2015 after leaving TNA.
  • Kana/Asuka.
  • Kane: Returned to masked Kane in 2011.
  • Maria Kanellis: Gained major success managing her boyfriend (later husband) Mike Bennett in the indies
  • Kaitlyn: Debuted in 2010 (both overall and in WWE), retired in 2014.
  • Kelly Kelly: Peaked in 2011, retiring the next year.
  • Tyson Kidd
  • Ron Killings
  • Kofi Kingston: Member of The New Day.
  • Gail Kim: Returned to TNA in 2011.
  • Satoshi Kojima: In 2010, he returned to New Japan Pro Wrestling and proceeded to win the G1 Climax, the IWGP Heavyweight Championship (again) and the NWA World Heavyweight Championship in three years time.
  • Bobby Lashley
  • John Bradshaw Layfield Returned to commentary in 2012.
  • Layla: Peaked as a member of LayCool, was the final WWE Women's Champion. Retired in 2015.
  • Lei'D Tapa: In-ring debut in 2011, TNA debut in 2013.
  • AJ Lee: Peaked from 2010-2013, retired in 2015.
  • Brock Lesnar: Returned to WWE in 2012, and proved himself a force to be reckoned with.
  • Jay Lethal
  • LowKi: His entire run in WWE took place in 2010.
  • Angelina Love
  • Becky Lynch: Debuted for NXT in 2012, joined the main roster in 2015.
  • Jerry Lynn: Retired in 2013.
  • Brad Maddox
  • Santino Marella: Retired in 2014.
  • Eva Marie: Debuted in 2013.
  • Maryse: Retired in 2011, before returning to WWE five years later as a valet for her husband, The Miz.
  • Michelle McCool: Peaked in 2010 as a member of LayCool, retiring one year later.
  • Drew McIntyre/Galloway
  • Shane McMahon: Left WWE in 2010, made his triumphant return in 2016.
  • Stephanie McMahon
  • Vince McMahon
  • Melina: Left WWE in 2011. Semi-retired.
  • Rosa Mendes
  • Shawn Michaels: Retired in 2010.
  • TAKA Michinoku
  • The Miz: Peaked in 2010 when he won his first (and, to date, only) WWE championship.
  • John Morrison: Left WWE in 2011, is currently having success in the indies and Lucha Underground.
  • Rey Mysterio Jr.
  • Yuji Nagata: Won the GHC Heavyweight Championship.
  • Shinsuke Nakamura: Became a megastar with his new "King of Strong Style" gimmick.
  • Naomi: Made her WWE debut in 2010.
  • Kevin Nash: Entered semi-retirement in 2011.
  • Natalya Neidhart
  • Adrian Neville: Debuted for NXT in 2012 and joined WWE's main roster in 2015.
  • New Jack: Retired in 2013.
  • Kazuchika Okada: After being sent on a developmental tour to TNA, Okada returned to New Japan Pro Wrestling in January 2012, repackaged as "The Rainmaker", and defeated Hiroshi Tanahashi to win NJPW's top title, the IWGP Heavyweight Championship, making headlines and helping gather interest in New Japan as it experienced a major influx of interest not only in Japan but from other places in the world.
  • Kenny Omega: Debuted in New Japan Pro Wrestling in 2010, winning the IWGP Intercontinental Championship, IWGP Junior Heavyweight Championship, IWGP Junior Heavyweight Tag Team Championship, and Openweight 6-Man Tag Team Championship.
  • Randy Orton: Had a succesful face run from 2010-2013 before joining The Authority.
  • Diamond Dallas Page: Returned to WWE in 2012, and wrestled once in 2015 and again in 2016.
  • Paige: Debuted for FCW in 2011. Peaked in 2014 after joining WWE's main roster.
  • Beth Phoenix: Retired in 2012.
  • CM Punk: Peaked in 2011 when he won the WWE championship and "left" WWE afterwards. He established himself as a true main-eventer afterwards, before controversially quitting the company in 2014.
  • Summer Rae: Debuted in 2011.
  • Madison Rayne
  • Roman Reigns: Debuted in 2010. The breakout member of The Shield and the new top babyface of WWE, despite heavy fan outcry.
  • Cody Rhodes: Established himself as a singles start in 2010 during his "Dashing" phase. He also had one of the longest Intercontinental championship reigns of recent history. Became Stardust in 2014.
  • Rhyno
  • The Rock: Returned to WWE in 2011 and wrestled for the first time in seven years.
  • Seth Rollins. Member of The Shield. Became WWE's top heel in 2014 and won the WWE World Heavyweight Championship in 2015.
  • Bobby Roode: Peaked from 2011-2013 and was the longest reigning TNA World Heavyweight Champion.
  • Adam Rose: Had been wrestling as far as 1998, but didn't gain prominence until appearing in NXT in 2012 (and before that, in its predecessor, FCW) as Leo Kruger.
  • Erick Rowan
  • Rusev and Lana: Two of WWE's top heels.
  • Ryback: Debuted in WWE in 2010 as Skip Sheffield, from WWE NXT and The Nexus, though that run pales in comparison to his time spent as Ryback.
  • Zack Ryder: After three years of being stuck in the mid-card with Curt Hawkins and later as a solo competitor, he became a huge internet favorite, leading him to the United States Championship.
  • Damien Sandow: Gimmick debuted in WWE in 2012. His "Idol Stevens" run of 2006 doesn't come close to what he's done now.
  • Sheamus: Won his first WWE Championship at the very end of the previous decade, so most of his accomplishments were in this decade.
  • Katsuyori Shibata: Rejoined New Japan Pro Wrestling in 2012 after having left in 2005 to become a freelancer, had matches that earned a five star rating from Dave Meltzer in both 2013 and 2014, won NJPW's Openweight Championship in 2016.
  • Velvet Sky: Took a Level in Badass in 2012 and eventually became TNA's most popular Knockout.
  • Heath Slater
  • Tamina Snuka: Made her WWE debut in 2010.
  • Richie Steamboat: Joined WWE in 2010, released from WWE in 2013.
  • Kevin Steen: Joined WWE in 2014 as Kevin Owens.
  • Scott Steiner
  • Kia Stevens: Left TNA in 2010, had a run in WWE from 2011-2012 as Kharma before returning to TNA as Awesome Kong.
  • Sting: After finishing up his TNA run, he made his much overdue WWE debut in 2014, unfortunately retiring two years later due to cervical spinal stenosis.
  • Trish Stratus: Has came out of retirement a few times, most recently in 2011.
  • AJ Styles: Left TNA in 2013, reached his in-ring peak in 2014, debuted for WWE in 2016.
  • Sarah Stock: Trainer for NXT.
  • James Storm
  • Jack Swagger: Won the World Heavyweight title in 2011.
  • Yoshihiro Tajiri
  • Bully Ray: Bubba/Brother Ray rechristens himself as "Bully Ray" after turning on D-Von/Devon. He has become of TNA's top heels and won the TNA World Heavyweight Championship in 2013 as well as being the leader of the Aces & Eights.
  • Masato Tanaka: Continued his success into the current decade.
  • Yoshi Tatsu
  • Tazz: Commentator for TNA until 2013.
  • Taryn Terrell: Left WWE in 2010. Was in TNA from 2012-2015.
  • Eve Torres: Peaked in 2012 after turning heel, retired the next year.
  • Thea Trinidad: Debuted in 2010.
  • Triple H: Stopped wrestling full-time in 2011 to become the on-screen COO and offscreen Executive of Talent Relations.
  • The Undertaker: His WrestleMania streak was beaten by Brock Lesnar in 2014.
  • Lisa Marie Varon: Had a fairly successful run in TNA from 2009-2013.
  • Ivelisse Vélez
  • Sean Waltman: Still working indie matches.
  • Katarina Waters
  • Taylor Wilde: Retired in 2011.
  • Xavier Woods: Debuted for WWE in 2013. Member of The New Day.
  • Bray Wyatt: Debuted for WWE in 2010 as Nexus member Husky Harris before being repackaged as leader of The Wyatt Family.
  • Sami Zayn: Joined NXT in 2013.
  • Dolph Ziggler: Peaked in 2013 when he cashed in his Money in the Bank contract to win his second World Heavyweight Championship (his first reign in 2011 lasted less than an hour, so it has next to no importance compared to his most recent reign).
  • 3MB. A group of three midcard heels who got together in 2012 in hopes of more success. All of the members except for Drew McIntyre have debuted in this decade.
  • Aces & Eights. Debuted in TNA on June 14, 2012.
  • American Alpha. Former amateur wrestlers Jason Jordan and Chad Gable form a team in July 2015 that sends a love letter to Wrestling/Kurt Angle and The World's Greatest Tag Team.
  • The Ascension. Originally starting out as a stable in August 2011 consisting of Ricardo Rodriguez, Conor O'Brian, Kenneth Cameron, Tito Colón, and Raquel Díaz; after several membership changes, it became a tag team of O'Brian and Rick Victor in 2013 that captured the NXT Tag Team Championships and had the longest reign in the title's history to date, while having their ring names shortened and tweaked to Konnor and Viktor, respectively. They were quickly promoted to the main roster afterwards, grabbing a new gimmick calling back on the teams of the 1980s like The Road Warriors.
  • The Authority. The McMahons, Triple H and Randy Orton join forces to screw over Daniel Bryan, Big Show and anyone else they don't like.
  • Bella Twins: After taking a one-year hiatus in 2012, both twins returned with a vengeance. Brie peaked in 2013 and Nikki peaked from 2014-2015.
  • The Beautiful People
  • ChickBusters. AJ debuted in 2007. Kaitlyn in 2010 (that year also marked both of their debuts in WWE). The team in 2011.
  • Fortune. A band of TNA Originals united together by Ric Flair. Flair debuted in TNA on January 4, set the seeds on January 17 when he formed a partnership with AJ Styles, announced the group's formation on June 17, and declared the lineup complete on July 22, all 2010. All the other members had been in TNA for years beforehand, which played into the stable's mission statement.
  • The Nexus: A group of rookie wrestlers from WWE NXT who got together to take over WWE in the summer of 2010. All but two of its members (well-established second leader CM Punk and temporary "slave" John Cena) made their individual debuts in this decade. Spin off group "The Corre" debuted in 2011. Ezekiel Jackson, the only member who did not come from the Nexus, debuted in WWE in 2008.
  • Prime Time Players: Debuted in 2010 as individuals; 2012 as a team.
  • The Shield: Debuted in 2012. Peaked in 2013 when they won the WWE United States and Tag Team Championships at Extreme Rules before disbanding in 2014. All three members joined WWE in 2010, and Roman Reigns was virtually unknown until this decade.
  • Team Hell No. Debuted in 2012. Daniel Bryan, one-half of the team, was also new to the decade.
  • The New Day: A group of Baptist preachers/motivational speakers.
  • The Wyatt Family: A Deep South Cult trio led by Bray Wyatt, formerly Husky Harris of WWE NXT and The Nexus. Wyatt/Harris debuted on WWE TV in 2010, but was with the company for a few years prior. Luke Harper joined WWE in 2012, but Brodie Lee was well-known prior to the decade's start. Erick Rowan was completely unknown in the 2000s.
  • The Usos: Debuted for WWE in 2010.
  • Wrestlicious. Established in 2010.
  • Money in the Bank. The PPV debuted in 2010.
  • WWE Main Event
  • WWE NXT Started off as a fake competition show in 2010, replacing WWECW before becoming WWE's new farm league in 2012.
  • Total Divas: A reality show focusing on the lives of WWE's female talent. Premiered in 2013.
  • Lucha Underground

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