The New Tens

"2013? I'm sick of hearing about 2013! If it's supposed to be 2013, how come I'm stuck driving this old beater instead of a flying car, eh? And why am I still wearing this threadbare old suit? Couldn't you give me something more dashing?"
Shunsaku Ban to Osamu Tezuka, Astro Boy

The first uses of the year 2010 surged late in the 20th century as a Twenty Minutes into the Future date as the year 2000 was getting closer, apart from looking for something more original. The word "New" is used to distinguish the 2010s from the 1910s — arguably unnecessary since there are few people alive who remember The Edwardian Era (the current oldest living person as of mid 2015 was 10 when King Edward died, and she's American; the oldest living Brit was 7).

While the decade chronologically began in 2010, most consider the cultural and social attitudes that have thus far dominated the era to have begun at some point between 2008 and 2012: The Bush Era gave way to the Obama administration in the middle of the Great Recession, which dominated the entire second half of the 2000s. Also the much-reviled War On Terror came to a close with a pyrrhic outcome: While Osama bin Laden was dead now, Al-Qaida had spread enough to destabilize the entire Middle East region, primarily in the shape of the militant Islamic State of Iraq and Syria/the Levant (also called ISIS, ISIL or simply Islamic State or IS, infamous for decapitating hostages), leading to another international intervention, as well as in Syria, which proved to be the Achilles' heel of the "Arab Spring", which promised the end of the region's autocracies. Russia regained international power after the Ukranian crisis. This coupled with China and India's high economic growth and the end of Japan's "Lost Decade" led to calls for an "Asian Century" or an "Age of the Pacific".

However, this has also created growing political polarization, with populist movements spreading from both political corners: Ultra-conservative organizations like the British UKIP, the American Tea Party and the French Front National have capitalized from general anger also fueled by the fiscal woes caused by social programs, international cooperation plans and migrant support[. In the left, movements such as the Greek Syriza and the Spanish Podemos parties, drawing inspiration from the Occupy Wall Street and related movements, have meanwhile led high profile campaigns against globalization, fiscal austerity and corporate abuse. To make matters worse, terrorism intensified in the West itself, with an onslaught of mass murders bringing on debates on gun control and other security measures.

Internet freedom and personal liberties also became a hot-button issue, prompted by events such as information released by WikiLeaks and the arrest warrant against Julian Assange in 2010, hacktivists Anonymous' involvement in many political affairs in 2011 and the internet's protest against SOPA and PIPA in 2012 in retaliation against anti-digital piracy campaigns. All this came to a head in 2013 as the once-secret NSA was uncovered by Edward Snowden, putting the U.S. government into serious trouble.

This general anxiety also affected media set in The Present Day and the future, as Darker and Edgier entertainment reflecting grim headlines and cynical/resigned attitudes thrived, with zombies and dystopias being the genre fiction elements of choice (i.e. The Hunger Games), dark, complex television dramas like Game of Thrones and Breaking Bad got audiences talking, and even traditionally idealistic franchises such as Superman and Star Trek received grim-and-gritty adaptations. The begin of the decade also marked the revival of the "musical heartthrob" phenomenon, but this time, American acts took a backseat to foreign idols.

More recently, the Great Recession may have breathed its last, seven years after its beginning, as the US and UK began growing again (and quite strongly) in 2015 after a decade-long financial roller-coaster, and the Eurozone's economies, while still stagnant, have considerably recoverednote , this while Asian countries have scaled back, delaying the so-called "Age of the Pacific". A notable event of the mid-2010s was the reestablishment of U.S.-Cuban relations after almost 55 years of tensions between both nations.

The early-to-mid 2010s also accelerated the liberal turn of The '90s and The Oughts in the political field, as recreational marijuana use was legalized in Washington and Colorado in the U.S. as well as in other countries, and in the same vein, same-sex marriages (or civil unions at least) became official. Race relations were thrust back into the media spotlight due to a series of police brutality incidents (notables being Trayvon Martin, Ferguson, Eric Garner, Baltimore), and 'fourth-wave' feminism has played its part in controversies over pop culture's representations of gender (as Robin Thicke will testify). Despite all this, conservatives still have plenty of power in government, with gun rights having gained popularity even after the Aurora and Sandy Hook shootings, leading to more pro-gun laws and the failure of gun control legislation, aided by Supreme Court cases such as McDonald v. Chicago.

In sociocultural terms however, the tide has practically stopped (primarily among young people) as Hipsters have dominated pop culture since about 2012, bringing an accompanying retro craze focused on The Fifties, The Sixties, The '80s (and to a lesser extent) The Seventies and The '90s, and styles have become more austere compared to the 2000s informal fashions. Technology has absorbed social lives as never before, as smartphones and tablets allowed anyone to check Facebook or Twitter anywhere as long as you have an Internet connection. This has allowed "selfies" and "memes" to spread worldwide instantly. From a commercial point of view, online advertising has incentived some authors to prioritize the work over the earnings, and to get closer to the fanbase. Content-wise, this has also led to a substantial increase in creative freedom, with even Hollywood getting into the act.

Check out the Useful Notes page for details on notable aspects of this era thus far.

See Also: The Roaring Twenties, The Great Depression, The Forties, The Fifties, The Sixties, The Seventies, The '80s, The '90s, and Turn of the Millennium.

Tropes associated with the 2010s:

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  • 3-D Movie: This trend had its beginnings in the 1950s and the 1980s and its current revival started in 2005-2006, emerged in 2008-2009 and is still going today. Unfortunately, if the creators know a movie won't be very good or popular, they make it in 3-D to make more money off of it. Especially animated movies, which to be fair seem to work with the visual enhancement best such as with highly acclaimed films like Dreamworks Animation's How to Train Your Dragon and Pixar's Toy Story 3 and Illumination Entertainment's Despicable Me.
    • In part, this is because 3-D requires either shooting the entire movie with two side-by-side cameras (expensive and time-consuming) or post-production work to add it manually (expensive and time-consuming, though not as much so, but it doesn't look as good as 'true' 3-D). CGI movies can just drop in a second virtual camera and re-render the whole thing.
  • All-CGI Cartoon: Major animation studios still prefer these to traditionally animated films. Disney is the key exception since 2009, but neither The Princess and the Frog or Winnie-the-Pooh were as popular as all-CGI films, and their original plans to release a 2D film every other year died when 2013's Frozen was switched from 2D to CGI.
    • Ironically, however, they have been working to create CG technology that accurately produces a traditional 2D appearance. The Paperman short for instance is a combination of CG and 2D animation. It also was a critically acclaimed short that won multiple awards.
  • The Alleged Car: Like it happened to subcompacts in The Seventies, hybrid cars of the late 2000s and early 2010s were mocked for their flaws, most notably the Chevrolet Volt and now the Toyota Prius, with many of them being recalled. That these cars received federal stimulus didn't help (this became the core of the criticism against the Volt). Meanwhile, the car industry is still suffering from various recalls made in recent years.
  • Anti-Hero: Became more prominent in TV thanks to the success of Walter White, Don Draper and Nucky Thompson among others. This trope is getting more popular in anime as well thanks to characters like Accelerator and Lelouch.
  • Archer Archetype: Became more prominent in many media thanks to characters like Daryl Dixon, Oliver Queen, Katniss Everdeen and Hawkeye, among others.
  • Archive Binge: invoked The popularity of online streaming services such as Netflix and Hulu have actually led to shows regaining a second life. In fact, several shows have become exclusive to online avenues, with some even getting Un-Cancelled.
    • This effect gave Breaking Bad a huge surge in popularity before its final season, going from cult hit to cultural juggernaut. All the existing episodes were available on Netflix while the final season was still being produced, so people who heard about it could check out the first episodes, get hooked, watch all the episodes, and then tell all their friends to watch it...
  • Ascended Meme: Considering how much closer creators and fandom are now, this is becoming common.
  • Auto-Tune: Began in The Turn of the Millennium, but hit its stride in 2010 with the "Bed Intruder" song, and made into an art form—seriously—by the likes of Bon Iver and Kanye West. Unfortunately for the music industry, such devices have caused actual musicians to lose interest in the mainstream... for the most part. There will always be exceptions. Its excessive use actually caused a bit of a backlash, with further usage being more for enhancement (and making fun of it in the web) rather for effects per se.
  • Basement-Dweller: Becoming a Discredited Trope thanks to the 2008 recession. Before 2008, only 15% of adults between 18-34 still lived with their parents; by 2013, that number had climbed to 34%.
  • Big Fat Future: The obesity epidemic hitting developed countries is truly beginning to take hold; plentiful, high-calorie food is making everyone go up a few pant sizes and stories portraying futures full of overweight people are beginning to emerge because of this.
  • Big Ol' Eyebrows: Fashionable for people of all genders.
  • Bishōnen/Cast Full of Pretty Boys: This trope, along with sports anime and manga, is getting more popular among North American anime fans thanks to tsuritama, Free!, K, and Haikyuu!!.
  • Blockbuster Age of Hollywood: Also referred to as "The Franchise Age of Hollywood", since studios have been increasingly betting on bringing hot products to the summer screen. This trend began as a result of the excesses of the last decade began to fall out of favor with the recession-stricken audiences, leading to a significant decrease in attendance between 2010 and 2014, with Steven Spielberg and George Lucas admitting their worries about the probable demise of the genre they both created, as competition from cable TV and the Internet was thriving.
    • 2015 was however a turning point as the economy began to recover, with many films surpassing expectations and many studios have broken grossing records.
  • Boy Band: They're baaaaaaaaaaaaaaaaaack! But unlike the late-90's wave, only One Direction has become notoriously successful; the rest of this new generation of boy bands have generally been minimally popular, like The Wanted and Big Time Rush. The only other boy band besides 1D to have any reasonable success this decade has been the Australian pop-rock group 5 Seconds of Summer.
  • Breakaway Pop Hit: After the soundtrack hit was dead for a decade, it made a huge comeback in 2013 with "Cups". In two years' time, they have become increasingly ubiquitous: "Happy", "Let It Go", "Boom Clap", "The Hanging Tree", "Love Me Like You Do", "Earned It", and "See You Again" have all become huge hits since then.
  • But Not Too White: Gradually becoming a Discredited Trope. Thanks in part to evolving beauty standards and increased awareness of skin cancer, tans are no longer seen as a prerequisite for beauty, as demonstrated by the likes of Christina Hendricks, Robert Pattinson and Dita Von Teese. As demonstrated by Jersey Shore (and others), excessive tanning is now far more likely to be mocked than swooned over.
  • China Takes Over the World: In the last few years China has battled with the U.S. for economic primacy. See also the entry for Make the Bear Angry Again.
  • Comic Book Adaptation: Comic book movies and TV series have been extremely popular in this decade.
  • Cool Shades: Wayfarers or aviators (or both), it's your choice.
  • Corrupt Corporate Executive and Corrupt Politician: Sadly seemingly more prevalent than ever in the developed world, with these two tropes forming an unholy allegiance through lobbying and cronyism. It culminated in an attempt to impose net-wide censorship, and made Lamar Smith the biggest Scrappy amongst the current Congress, who are already widely hated for passing controversial laws while blockading laws that would actually do some good.
  • Crapsaccharine World: With the widespread economic disparity and greater free will of big businesses, some have dubbed the early years of the decade as "The New Gilded Age".
  • Dance Sensation: Every year has had a different style, such as the "Dougie" of 2010, the Party Rock "Shuffle" of 2011, the Gangnam Style of 2012, and the Harlem Shake and later twerking of 2013. For 2014, we've seen the Jive Turkey-influenced "Happy Walk", the Real Women Have Curves empowered All About That Bass, and the Shmoney Dance. For 2015? We can't say yet.
    • Although it's considered a dance fitness program, Zumba, with its upbeat and spicy choreography influencing from street dancing, hip-hop and Latin ballroom dance, spread explosively to every gym throughout the world.
  • The Dandy: The man sharply dressed with tight clothes, bright pastel colors (and Nerd Glasses) revived throughout the decade.
  • Disaster Movie: After being Deader Than Disco for almost a decade (because of 9/11 and Katrina), the genre has seen a significant revival. Recent movies of the genre also tend to overlap strongly with Survival Horror.
  • Disco: The mid-to-late 2000s revival lasted until around 2011-2013, with "Get Lucky" and "Blurred Lines" adapting it to modern pop music.
  • Dork Age: The first years of the decadenote  could be seen as this because of social unrest/apathy, economic stagnation, political deadlocks. Or because of hipsters.
    • As early as 2012note  some pundits have labeled the decade as this.
  • The '80s: The nostalgia craze of the mid-2000s turned into a full-fledged revival early in the decade with no signs of stopping for now.
  • '80s Hair: Returned with a vengeance by 2013-14, after being the Butt Monkey of hairdos for many years.
  • Electronic Music: One of the most popular music genres during this decade.
    • Dubstep: The focus of a pop music craze since 2011's "Party Rock Shuffle". DJs such as Skrillex and hits like "Wrecking Ball" and "Shake It Off" have increased its staying power.
    • New Wave: Very popular among "indie" bands these days.
    • Synthpop: Still as mainstream as three decades ago, with a minimalist style taking over.
  • Everything's Better with Princesses: Disney Princesses are back, baby! Though they were absent for the previous decade, and subject to quite a few Deconstructive Parodies in the meantime, they made a triumphant return with The Princess and the Frog, Tangled and Frozen. While Frog ultimately failed to save Disney's traditional 2D-animated movies, Tangled sparked a huge resurgence of interest in their Princess franchise, and the phenomenal success of Frozen proved that the franchise is here to stay.
  • Everything Is An Ipod In The Future: The aesthetics of this decade tend to be more eyecatching without the Design Student's Orgasm and Wall of Text coming around. Starting off with the glossy interface following the lead of the success of Apple's candylike icons and Windows 7's Aero in 2009-2010, it shifted to a more crisp, sharp and two-to-three toned minimalist interface in 2012-2013 with Windows' Metro UI and Mac iOS7 giving inspiration for simplistic yet informational looks.
  • Gray and Grey Morality: This trope is popular among many works of fiction.
  • Hide Your Gays: Becoming more and more of a Discredited Trope during this decade as more LGBT people are making their sexual orientation public. The repeal of laws such as "Don't ask, don't tell" heavily contributed to this. Regardless, being gay remains a contentious issue among some, as the public statements on the matter from Chick-fil-A's President Dan Cathy and the resulting controversy will attest.
  • Hipsters: Were on top of the world at the beginning of the decade, then began to (fittingly) suffer from It's Popular, Now It Sucks and became the butt of many jokes. Hardly a day ever passes now without someone proclaiming that "Hipsters are dead", with the fate of the subculture perhaps coming as a result of mainstream fashion appropriating much of their 'look' (See the entries for Nerd Glasses and Painted-On Pants).
  • Honorary Uncle: A lot of people practically consider their friends as family more than ever in this decade (see True Companions below).
  • Horizontal Lens Flares: Started somewhere in the late 2000s, early 2010s music videos can't seem to go without them. The 2009 Star Trek film probably helped/didn't help.
  • It's All About Me: The "selfie" craze begun in 2013 is an appropriate picture of this trope (no pun intended).
  • Japanese Invasion: While Asia has experienced many economic and cultural booms in this decade, Japanese Media on the other hand has been stated to be under a Dork Age over in some foreign shores due to shifts in audience towards the Lighter and Softer "Moe" genre and making a minimal effort to appeal to casual and foreign crowds. Coupled with cultural rival South Korea dominating the eastern music industry and even bringing their own talent to work with famous American musicians to help grow their international appeal, in contrast. It hasn’t been all doom and gloom however, with Japanese Culture still retaining warm receptions in Asia and Australia at least, while among other events, the resurgence of global popularity in Eastern Gaming and Visual Kei music, to go along with the revival of Toonami and legal internet streaming signifying an anime resurgence in the west as a result, signals a potential renaissance for Japanese media in the near future.
  • Kid Com: Nickelodeon and Disney Channel are starting to air more kid comedies at the expense of animated shows. Cartoon Network has attempted to follow suit numerous times, but all efforts for the most part have failed.
  • K Pop: Went global this decade, with PSY topping the charts even in countries like the USA, and SBS Pop Asia giving voice to the K Pop subculture in Australia.
  • Long Runner Shows: Most TV shows these days actually begun during the 2000's. And if until The '80s a show having five seasons was considered to be this, now if it runs for less than ten years is considered to be pretty short-lived.
  • Masculine Girl, Feminine Boy: Thanks to pop musicians, make-up has become popular among males, while boyish looks have caught on among women.
  • Make the Bear Angry Again: This decade has seen Russia resume its status as a great power.
  • Merchandise-Driven: Still fairly common, particularly with the "Bayformers" trilogy and shows on The Hub.
  • Moe: While it's been all the rage in the east and becoming a more popular concept in the west, reception of newer anime series that feature this (most notably in the west) tend to be treated with either indifference or outright disgust due to either being generic adaptations of Harem or Romantic Comedy, or put in an inappropriate setting. It also doesn't help to note that this trope is constantly being applied to females and is sometimes seen as sexist within among the western fanbase. My Little Pony: Friendship Is Magic has been extremely popular not only with its intended audience, but also with a large periphery demographic of older males and its Moe appeal has been commented on; the show is popular enough to have been exported back to Japan, and it has been cited as an example of rising interest in Moe in the west, albeit its own style.
  • Moral Guardians: Resurfaced early in the decade as a reaction to the perceived debauchery present on recent years, with "Blurred Lines" becoming one of the most controversial cases. This increased lobbying power has in part contributed to the expansion of web-originated contents.
  • Nerd Glasses: see Hipster and Cool Shades. Specs are actually considered ''sexy'' in this decade.
  • Network Decay: Persists during this era, although some networks have started to return to their roots. Other networks have either shut down or re-branded entirely so at least their new themes fit.
  • The '90s: The 1990s, not 1890s, while not subject to the immense nostalgia wave another decade has, are no longer regarded as the latte-overdosed downbeat years everyone thought of in the 2000s. Grunge has seen a resurgence among the "indie" subculture; "Golden Age" urban music has been rediscovered by the Fresh Off The Boat TV show and the film Dope, and the Lighter and Softer "Cool Britannia" has regained some of its coolness. Not to mention that some furry toys caused a holiday craze once in 2013.
    • Disney is once more extremely trendy after having Regrown The Beard near the end of the previous decade. The fact that many of the new movies hearkens back to the style of movies they created in the 90's (or the 70's, even the 50's) hasn't been missed.
    • Actually the 90s have practically come back for Eastern Europe and Central Asia -specifically Russia, essentially all other post-Soviet states except perhaps the Baltic states and most especially the former Yugoslavia-, except for the fact that this decade was anything but a fun time for them. And while Russia seems determined to climb back to the status of the former USSR by any and all means (and doing quite well, for good or ill), the Baltic states and former Warsaw Pact states such as Poland or the Czech Republic have been doing comparatively well since the EU enlargement and the Balkans have somewhat recovered...for Ukraine, Moldova and especially the Central Asian former Soviet republics (with the exception of Kazakhstan), things have been only getting worse and worse.
  • No Dub for You: Becoming more prevalent as less English dubs are being produced for anime (though FUNimation is still producing English dubs for almost all of their licensed shows).
    • However this trope seems to be getting less-prevalent with Sentai Filmworks producing even more dubs than FUNimation annually, Viz Media licensing and dubbing a larger variety of shows, Saban back in the game, Aniplex USA dubbing a healthy portion of their shows, and the Japanese companies producing a few dubs themselves. Heck, even Media Blasters still dubs, despite being in financial ruin, and NIS America entered the game as well in 2014 with their English dub of Toradora!. 2009-2011 were somewhat dark years for the medium. The revival of Toonami and the introduction of Neon Alley streaming service indicates there is some demand for English dubbed anime for a few select titles and this trope is often applied to more niche titles (i.e. Slice of Life Schoolgirl Series or Otaku pandering anime).
  • Nostalgia Filter: For the 1990's and all the way up to the Victorian era (see Steampunk).
  • Painted-On Pants: Fashion so far has seemed to place a major emphasis on form-fitting clothing, as seen in the popularity of leggings for females and skinny jeans for both genders. In the business world, slim-fit suits have also undergone a revival.
  • Popularity Polynomial: On recent years many trends of past decades have become popular again, particularly from The '80s:
    • Aside from Synthpop, a few songs have hearkened back to other styles of the decade with considerable success: Meghan Trainor's debut single "All About that Bass" shot up to #1 (although the song has some 50s pop styles as well). Not long afterwards another throwback hit #1, "Uptown Funk!".
    • The Hipster craze also led a rediscovery of pre-hippie 60s culture, with "Mod" styles becoming popular. Smoking and social drinking have also become fashionable once again thanks to Mad Men (Tobacco and alcohol sales have increase in spite of the ever-tightening regulations). And a resurgence of the conservative mid-century social attitudes in general has led the libertine demeanor of past years (as shown in Jersey Shore) to be frowned upon.
  • Porn Stache: Some younger men have gone as far as implanting hair to have one of these (or the equally fashionable full beard).
  • Power Tattoo: More and more young people as well as celebrities are getting tattooed thanks to such shows as LAInk.
  • Raven Hair, Ivory Skin: Gradually coming back into style as a beauty standard, in contrast to the previous decade's fondness for Golden Hair and Bronze Skin. New sex symbols like Zooey Deschanel, Dita Von Teese and Katy Perry have helped resurrect the old "Bettie Page" look.
  • Reality TV: Kicked off in popularity during the Turn of the Millennium and has grown to become all the rage among television audiences when it comes to both ratings and media buzz during the decade, with American Idol, The X Factor, and Jersey Shore, among other titles leading the way.
  • Real Women Have Curves: Due to the success of celebrities like Adele, Meghan Trainor (whose song "All About That Bass" touched on the topic), Rebel Wilson, Sofia Vergara, Kim Kardashian and Christina Hendricks, as well the rising rates of eating disorders from Hollywood's warped perceptions, the dominant pressure of The '90s and the Turn of the Millennium to be skinny is steadily getting replaced with pressure to be curvy.
  • Reconstruction: Many media put a lot of effort to do this after a decade or so of showing of works which are Darker and Edgier that has a lot of deconstructions.
  • Scandal Gate: The current debate between security vs. privacy/personal liberties has caused some noise, most notably the NSA scandal of 2013, dubbed as the "NSA-Gate".note  This also became notable for being Barack Obama's first big trouble, and unfortunately, it wasn't the only one for him.
    • Another noisy scandal regarding web privacy has been the "CelebGate" scandalnote , with many celebrities being targeted simultaneously and gradually, as opposed to just one at a time every once in a while.
  • Sci Fi Ghetto: The traditional science fiction genre is becoming less and less popular; TV networks have been less inclined to make or renew Speculative Fiction programming (with a few exceptions), while the Sci Fi Channel has become a poster child of Network Decay alongside the likes of MTV, Cartoon Network, and Tech TV, with much of its Sci-Fi programming being phased out for more reality shows. It hasn't been all bad for genre fiction, as Fantasy television and movies are experiencing possibly their greatest popularity ever, led by Game of Thrones and Once Upon a Time on television, and the lingering aftereffects of the previous decade's Lord of the Rings film trilogy. And speculative fiction in general has been all the rage when it comes to film, comics, literature, and video games, giving fans hope of a possible reversal of the ghetto.
  • Sequel Gap: Due in part to Hollywood's growing aversion to untested properties, sequels to movies from previous decades are becoming common. Examples include Toy Story 3 being released 11 years after the second one, Men in Black 3 10 years after the second, and TRON: Legacy a whopping 28 years after TRON. In addition, Monsters, Inc. got a prequel 12 years after the original release.
  • Serial Killer: Became a hot-button issue with an ongoing wave of massacres since the summer of 2012, leading to the current gun control debate. Curiously (and/or terrifyingly) enough, the persons linked to these cases had ideas about the "liberal system" and the NWO.
  • Sex Sells: Female pop musicians not being promoted through sexually charged imagery seems to be something of a rarity in this decade. Although hardly a new phenomenon, recent moves towards raunchier and Hotter and Sexier public personas by Miley Cyrus et al. have started to appear as attempts to 'outshock' themselves..
  • Shaking the Rump: "Twerking" has become more viral in the hip hop culture, and was added to the Oxford Dictionary Online. Newfound popularity on social media sites like Vine and Miley Cyrus' infamous performance at the 2013 VMAs helps turn "twerk" into a household word.
  • Sharp-Dressed Man/She Cleans Up Nicely: The decade's fashion statements have tried to bring back the elegance lost with the 90s and 00s.
  • Ship-to-Ship Combat: Shippers this decade are a lot more vocal and serious on their preferred parings.
  • Simple Yet Opulent: As a result of the recession, fashion trends since 2012 have become a lot more conservative compared to the statements of the last decade.
  • Steam Punk: Has become the predominant genre of Speculative Fiction and Alternate History of the decade, even influencing some of the fashion trends of the decade, with slim-fit suits drawing inspiration from pre-1925 styles.
  • Survival Horror: Received a resurgence early in the decade, thanks to video games like Amnesia: The Dark Descent, Slender, and Outlast.
  • Survival Sandbox: After the success of Minecraft and DayZ, we saw many games coming out in their ilk in the Early/Mid Tens, like State of Decay, Rust, and H1Z1.
  • Sweet Home Alabama: The 2015 Charleston AME Church shooting in which the historically black church was attacked by a white supremacist brought attention back to the harsh history of racism in the South, with the implication that the concept of "Southern Pride" was a smokescreen used to hide it.
  • Teen Idol: Male teen idols have seen a massive resurgence in the 2010s, and while many have started careers in the 2010s, only Justin Bieber and One Direction have reached a massive level of popularity. Austin Mahone and 5 Seconds of Summer have had some moderate success, but not at the same level as the former two.
  • The End of the World as We Know It: A radio host predicted the world was going to end May 21, 2011, which obviously didn't happen. There were also predictions that the world could end on December 21, 2012 due to changes in the Mayan calendar, and that didn't happen either. And with North America's brutal 2013-14 winter (not to mention the following one as well), there were whispers of Ragnarok.
  • The Illuminati: According to many people on YouTube, the best musicians on there are a part of this.
  • Token Mini-Moe: Lolis are still very popular in Japan, but much like moe and tsundere character archetypes, this trope have received a lot of backlash among the western anime fanbase. This is mainly because many lolis are either portrayed to be too bland, idealized Little Sister Heroine or Tsundere, or pandering to lolicons and pedophiles. And much like the moe trope, lolis are seen to be very sexist among the western anime fanbase note . Many North American licensors often stay away from anime that contains this trope (particularly if they are portrayed in a very sexual manner) with an exception of Sentai Filmworks.
  • True Companions: It has always been around, but a lot of work on this decade has bonds and friendships as its Central Theme, and BFF and Bromance starting to become increasingly prominent. Even in real life, friendship is now more cherished by a lot of people around this time.
  • Tsundere: The concept is still strong, but it has gained a bit of a backlash in this decade, mostly due to the combination of oversaturation, poor writing and Flanderization of the Tsun-Tsun traits for comedy's sake. The subtrope of Shana Clone has undergone a similar criticism for a few of the same reasons. Ironically, male tsunderes haven't received much backlash like female tsunderes does.
  • Tumblr: Became especially popular this decade.
  • Twice Told Tale: Exploded in popularity in this period, in the wake of 2009's novel Pride and Prejudice and Zombies in literature and 2010's film Alice in Wonderland. The former launched the Literary Mash-Ups genre, and the latter a raft of Fairy Tale retellings.
  • Two Decades Behind: Harkening back to The '90s and the early years of the Turn of the Millennium, so mush so that some people don't even realize that this is a new decade.
  • Western Terrorists: The most prominent disasters so far involving them are the 2011 Oslo shootings, both the Century 16 (movie theater) shooting in Aurora, CO and the Sandy Hook Elementary School shooting in 2012, and the 2013 Boston Marathon bombing (although that last one may not count, as the perpetrators were of Chechen background (albeit grown up in the US) and were, according to the investigation, motivated by Islamist extremism). The 2015 Charleston AME Church shooting has also garnered infamy, as the historically black church was attacked by a white supremacist.
  • Worst News Judgment Ever: Only continues to worsen in this era, especially where 24-Hour News Networks are concerned. HLN, in particular, has become notorious for its saturation coverage of trials involving attractive young women charged with grisly murders (Casey Anthony in 2011, Jodi Arias in 2013).

Examples of Media set in this decade:

    Unclear/Several years 
  • David Foster Wallace's Infinite Jest takes place Twenty Minutes into the Future relative to the early-to-mid 1990s and is surmised by most to take place in 2010 give or take a year or two (although one theory puts it 2015), but since numbered years have been abolished to make way for years named after the corporate sponsor who pays for the naming rights, nobody can tell for sure.

Video Games

Anime and Manga

  • Two Thousand Ten The Year We Make Contact, pictured, is set in 2010.
  • In Back to the Future, Doc Brown originally planned to travel 25 years into the future, October 26, 2010, before being interrupted by disgruntled Libyan terrorists.note 
  • District 9, a Science Fiction Mockumentary/Satire/Social Statement, set in 2010 South Africa.

  • In 2010, the advent of unlimited storage space and bandwidth will kill Big Media, according to Peter F. Hamilton's Misspent Youth.
  • Numbers begins in the last months of 2010.

  • Tim Wilson's "Jetpack" song, where he complains that the new millennium is not what he expected to be.

Video Games

Western Animation


Anime and Manga

Fan Fiction


Live-Action TV

  • Act 6 of Homestuck takes place on 11/11/2011.

Web Original
  • The first update of the Web Serial Novel Worm is set on April 8th, 2011 — the first 19 arcs take place before the end of June.
  • ''Pact starts on August 11, 2013.

Video Games


Anime & Manga
  • Yamada-kun and the Seven Witches starts in May 2012 (confirmed by a calendar and a Time Travel chapter even though the narration in the first chapter, released in February 2012, claims that the story took place "not too long ago").

Comic Books




Live-Action TV

Video Games

Real Life


Comic Books

Film Video Games

Anime and Manga

Live-action TV

Comic Books

Fan Fic

Video Games

Anime and Manga

  • Back to the Future Part II is partly set on October 21, 2015.
    • In Real Life July 2010, many people fell for a hoax confusing this date with the film's 25th anniversary (July 5, 2010); see that year's section for details.
    • Towards the end of the original movie, Doc traveled to October 26, 2015, and after learning about the circumstances of Marty McFly Jr.'s arrest, travels back to 1985 to take Marty and Jennifer to 2015, kick-starting the second film.

Western Animation

Video Games
  • Call of Duty: Modern Warfare 2 is set in 2016, 5 years after the first game.
  • The Ace Attorney series is for the most part set in this decade, with the first game starting off in the fall of 2016.

Comic Books


  • The epilogue of the last Harry Potter book (published in 2007) would, according to the official timeline, take place in 2017. We don't really get to see what the Muggle world is like by that time, but at the very least they still have cars and driving tests.
    • We also know that they still have train stations and that they haven't found out about wizards yet.

Video Games


Video Games

Anime and Manga


  • Arthur C Clarke's July 20, 2019 is set on... that's right. (He chose that date because it's the 50th anniversary of the Apollo 11 moon landing.)

Live-Action TV

Video Games

Works made during the 2010s

    Animated Shows 

    Anime and Manga 

    Asian Animation 

    Comic Books 

    Fan Works 


    Han-guk Manhwa Aenimeisyeon 


    Live-Action TV 


    Newspaper Comics 


    Professional Wrestling 
  • Austin Aries: Returned in TNA in 2011. Greatest moment is winning the TNA World Heavyweight Championship in 2012.
  • Wade Barrett: Debuted in WWE in 2010. The most memorable part of his career was his time as the leader of The Nexus.
  • Daniel Bryan: After a brief suspension from WWE, returned in 2010; peaked in 2012 during his reign as World Heavyweight Champion, where he was best known for his YES! YES! YES! catchphrase. Has re-peaked in 2013.
  • Christian: After 14 years in the wrestling business, his greatest moment came in in 2011 when he won the World Heavyweight Championship in a ladder match.
  • Brodus Clay: Debuted in 2010 as a part of WWE NXT, Made his official re-debut as "The Funkasaurus" in January 2012.
  • Rob Conway: Known mainly as the Non-French member of La Résistance in WWE, he Took a Level in Badass by winning the NWA World Heavyweight Championship in 2013. He is now a solid main-eventer in the National Wrestling Alliance and competes in New Japan Pro Wrestling.
  • Sara Del Rey
  • Alberto Del Rio: Debuted in 2010; he won the WWE Championship just a little less than a year after he debuted.
  • Fandango: Made his WWE TV debut in 2010 as Johnny Curtis on WWE NXT. The peak of his career was when he spawned a small dance craze called "Fandangoing."
  • Justin Gabriel. Made his WWE TV debut in 2010.
  • Mark Henry: After over 15 years of wrestling, he finally established himself as a main-eventer in 2011 during his World Heavyweight Championship reign.
  • Kaitlyn. Debuted in 2010 (both overall and in WWE).
  • Lei'D Tapa. In-ring debut in 2011, TNA debut in 2013.
  • LowKi: His entire run in WWE took place in 2010.
  • Satoshi Kojima: In 2010, he returned to New Japan Pro Wrestling and proceeded to win the G1 Climax, the IWGP Heavyweight Championship (again) and the NWA World Heavyweight Championship in three years time.
  • TAKA Michinoku
  • The Miz: Peaked in 2010 when he won his first (and, to date, only) WWE championship.
  • Yuji Nagata: Won the GHC Heavyweight Championship.
  • CM Punk: Peaked in 2011 when he won the WWE championship and "left" WWE afterwards. He established himself as a true main-eventer afterwards.
  • Cody Rhodes: Established himself as a singles start in 2010 during his "Dashing" phase. He also had one of the longest Intercontinental championship reigns of recent history.
  • Alexander Rusev: One of the WWE's upcoming heels.
  • Ryback: Debuted in WWE in 2010 as Skip Sheffield, from WWE NXT and The Nexus, though that run pales in comparison to his time spent as Ryback.
  • Zack Ryder: After three years of being stuck in the mid-card with Curt Hawkins and later as a solo competitor, he became a huge internet favorite, leading him to the United States Championship.
  • Damien Sandow: Gimmick debuted in WWE in 2012. His "Idol Stevens" run of 2006 doesn't come close to what he's done now.
  • Sheamus: Won his first WWE Championship at the very end of the previous decade, so most of his accomplishments were in this decade.
  • Richie Steamboat: Joined WWE in 2010, Released from WWE in 2013.
  • Jack Swagger
  • Yoshihiro Tajiri
  • Bully Ray: Bubba/Brother Ray rechristens himself as "Bully Ray" after turning on D-Von/Devon. He has become of TNA's top heels and won the TNA World Heavyweight Championship in 2013 as well as being the leader of the Aces & Eights.
  • Masato Tanaka: Continued his success into the current decade.
  • Dolph Ziggler: Peaked in 2013 when he cashed in his Money in the Bank contract to win his second World Heavyweight Championship (his first reign in 2011 lasted less than an hour, so it has next to no importance compared to his most recent reign).
  • 3MB: A group of three midcard heels who got together in 2012 in hopes of more success. All of the members except for Drew McIntyre have debuted in this decade.
  • Aces & Eights. Debuted in TNA on June 14, 2012.
  • The Authority. The McMahons, HHH and Randy Orton join forces to screw over Daniel Bryan, Big Show and anyone else they don't like. In other words, the usual.
  • ChickBusters. AJ debuted in 2007. Kaitlyn in 2010 (that year also marked both of their debuts in WWE). The team in 2011.
  • Fortune. A band of TNA Originals united together by Ric Flair. Flair debuted in TNA on January 4, set the seeds on January 17 when he formed a partnership with AJ Styles, announced the group's formation on June 17, and declared the lineup complete on July 22, all 2010. All the other members had been in TNA for years beforehand, which played into the stable's mission statement.
  • The Nexus: A group of rookie wrestlers from WWE NXT who got together to take over WWE in the summer of 2010. All but two of its members (well-established second leader CM Punk and temporary "slave" John Cena) made their individual debuts in this decade. Spin off group "The Corre" debuted in 2011. Ezekiel Jackson, the only member who did not come from the Nexus, debuted in WWE in 2008.
  • Prime Time Players: Debuted in 2010 as individuals; 2012 as a team.
  • The Shield: Debuted in 2012. Peaked (so far) in 2013 when they won the WWE United States and Tag Team Championships at Extreme Rules. All three members joined WWE in 2010, and one of its members, Roman Reigns, was virtually unknown until this decade.
  • Team Hell No. Debuted in 2012. Daniel Bryan, one-half of the team, was also new to the decade.
  • The Wyatt Family: A Deep South Cult trio led by Bray Wyatt, formerly Husky Harris of WWE NXT and The Nexus. Wyatt/Harris debuted on WWE TV in 2010, but was with the company for a few years prior. Luke Harper joined WWE in 2012, but Brodie Lee was well-known prior to the decade's start. Erick Rowan was completely unknown in the 2000s.
  • Wrestlicious. Established in 2010.
  • Money in the Bank. The PPV debuted in 2010.
  • WWE Main Event
  • Total Divas
  • Lucha Underground

    Puppet Shows 


    Tabletop Games 



    Video Games 

    Web Animation 

    Web Comics 

    Web Original 

    Western Animation