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Anime: Ojamajo Doremi
The Ojamajos (left to right): Momoko, Aiko, Doremi, Hana, Hazuki and Onpu.note 

"If you had magic, what would you do?"

Toei Animation's Cute Witch Cash Cow Franchise from 1999 to 2003, spanning four year-long television series and one OVA.

Ojamajo Doremi (Ojamajo being a portmanteau of "ojama", meaning a hindrance and "majo", meaning witch) tells the story of Doremi Harukaze, the self-proclaimed "unluckiest pretty girl in the whole world", who dreams of becoming a witch just like in the stories she reads. One day she stumbles across a mysterious shop run by an old woman who fits the profile of a witch to a tee. Doremi calls her out on it, and suddenly the woman transforms into an ugly little frog thing: turns out she really was a witch, and this is what happens when a human correctly identifies one.

The ex-witch, Majo Rika, takes her on as an apprentice witch so that Doremi can eventually gain enough magical power to change her back. The thing is, Doremi is horrible when it comes to learning the trade, which leads to Majo Rika branding her an ojamajo. Not soon afterwards, Doremi's two friends Hazuki Fujiwara and Aiko Senoo get in on the act, and in the latter half of the series, Onpu Segawa- another apprentice witch who uses magic for selfish reasons- turns up as an antagonist of sorts.

In the second series (Ojamajo Doremi # (Sharp)), Onpu has reformed and Doremi gains a magical "daughter" called Hana that she has to raise for one year. The third series (Mo~tto! Ojamajo Doremi) introduces American witch apprentice Momoko Asuka to help the group pass a test to become formal witches. This test involves turning their shop into a bakery for the season. The fourth and final television series (Ojamajo Doremi Dokka~n!) has Hana force-grow herself to the same age as Doremi so she can attend school with her "mommy". An OVA followed (Ojamajo Doremi Na-i-sho) that was set during Mo~tto and focused on various secrets held by the main characters.

The franchise was your standard Magical Girl affair, though there was very little evil-fighting. The series was instead driven by the characters and their development not only as Cute Witches but as people. Admittedly, it suffers from a lot of Filler, and depending on how cynical you are, you could consider every series after the first to be Post Script Seasons. But it was a massively popular series in Japan and has its fair share of high points. Notably, it's the second longest Magical Girl series to date (behind Pretty Cure), but unlike Pretty Cure, the series takes place in only one continuity.

The series has been dubbed into several languages and released in multiple countries under the name Magical DoReMi. In America it was licensed by 4Kids, becoming the first version not to call the main character "Doremi" (instead they called her Dorie, turning Hazuki and Aiko into Reanne and Mirabelle respectively to retain the pun in the title). While the first twenty-six episodes were aired on television, the last twenty-five were only available online.

In 2011, Kodansha began publishing a series of Light Novel trilogies under the title Ojamajo Doremi 16. The novels were penned by Midori Kuriyama, the series' main episode writer, with illustrations provided by Yoshihiko Umakoshi, the original series' character designer. The story take place years after the ending of the original anime series, where Doremi is now a high school student. The stories are written in the same episodic format as the television series, dealing with problems in both Doremi's personal life and affairs in the Witch World. After the release of Ojamajo Doremi 16 ~Come On!~, the novel continued on as a second trilogy titled Ojamajo Doremi 17.

This series has a character sheet. And now it has a recap in the works.

This series contains examples of:

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    A(pple pie)-D(onuts) 
  • A Day in the Limelight: Many characters get focus episodes to help them with their growth. Several of those characters even get it multiple times!
  • Adjective Noun Fred: The title, Ojamajo Doremi, literally translates into "Troublesome Witch Doremi."
  • Adult Fear: Happens frequently during Sharp. You have an evil man with magical powers who will stop at nothing to take away your child. He will even go as far as turning you and your friends into stone.
    • Losing a child happens several times in the series, and since witches live very long, it's generally expected that they'd outlive their kids if they marry a human man and bear his kids.
  • Aerith and Bob: Pretty much everyone else's names are common Japanese names except for Doremi, Pop, and maybe Onpu.
  • All Deaths Final: If someone were to die in this show, they're all but assured to remain dead. Sure, there is magic to bring people Back from the Dead, but doing so will cost the caster her life upon success. For that reason, that magic is forbidden and thus hasn't been used successfully onscreen. Ever.
  • All for Nothing: in Series 1 and Sharp, the girls go through hardship after hardship to pass the tests and become full fledged Witches...and then have to give them up to save someone: Onpu in the former and Hana in the latter.
  • All Girls Want Bad Boys: Masaru Yada, though he's more Troubled, but Cute rather than actually "bad"
    • Akatsuki during Sharp, though he kept his anti-villainous tendencies concealed until The Reveal.
    • The man Onpu daydreamed about in Naisho episode 10 is depicted as being bad.
  • All There in the Manual: Who is this Majorhythm? How come I haven't heard of Rhythm Makihatayama? You mean, she's just in the Visual Novel game? Oh.
  • All Your Powers Combined: Magical Stage. All Ojamajos who are present (except Hana for all but the penultimate one) need to be resent just to use this spell. In Sharp, The High Queen gives the girls a set of Calls that would let them do this even when separate.
  • Alpha Bitch: Reika Tamaki, also the resident Ojou. Momoko is actually able to relate and make friends with her due to being similar (too similar) to a friend in America, Mary. She also gives an excellent lampshading...
    Momoko: I really don't like people like Tamaki-san, but you see her type no matter which country's school you are in.
    • Lovable Alpha Bitch: Spoiled Brat as she is, Tamaki isn't completely evil either. Her focus episode in the first season has her going through an Heroic BSOD when she doubts that her Bumbling Dad truly loves her and bonding with Ill Girl Shiori.
    • She gains even more sympathetic development during Motto, where her self-centered and bratty behavior is revealed to be caused by her loneliness and insecurity. Momoko sees through this and becomes close friends with her, and also helps others to see Reika's true self.
    • Erika, Reika's cousin is one as well. Like her sister, she becomes a Lovable Alpha Bitch later in Dokkan.
  • Alternative Foreign Theme Song
  • Always in Class One: Played with. In the first half of the series, the main characters are in class 2. However, there's a student shuffle in the third season that splits up the girls — Doremi (later joined by Momoko and Hana) is in class 1 with her regular teacher Seki; Hazuki, Aiko, and Onpu stay in class 2 but get a new teacher in Nishizawa.
  • Annoying Younger Sibling: Pop at first.
  • The Apprentice: Doremi and the other girls are this throughout the series, being under the tutelage of various Baleful Polymorphed Witches. They technically avert this whenever they either become full-fledged Witches or have to give up being Witches.
  • Art Evolution: The girls change outfits and get taller in the second half of the series, but the overall designs get better in the second half of Sharp.
  • Balloon Belly: Lala in Ojamajo Doremi Sharp ep. 16; Hazuki and Aiko in Ojamajo Doremi Dokkan! ep. 12. The latter is because the twosome had to eat Doremi's and Hana's meals in addition to their own due to an emergency on Hana's part.
  • Bare Your Midriff: Isn't Momoko's outfit pretty risque for 5th-6th grade girls!? Not to mention Hana-chan's "Commander Hana" costume!
  • Becoming the Mask: Akatsuki in Sharp started off by getting close to Doremi for the sole purpose of using her to get to Hana. Eventually, he developed genuine feelings towards her and ultimately made his Heel-Face Turn.
  • Belligerent Sexual Tension: Happens a lot between Doremi and Kotake, as they're often at odds with each other. However, they occasionally do have an Aww, Look! They Really Do Love Each Other moment.
  • Beauty, Brains and Brawn: Doremi, Hazuki, and Aiko during S1, respectively. Doremi refers to herself as "the world's unluckiest pretty girl", Hazuki is legitimately intelligent and consistently makes good grades throughout the show, and Aiko is the athletic one.
  • Beneath the Mask: Applies to just about every character on the show. Elaborating would take a lot of space...
  • Big Bad: Majo Tourbillion, the previous Witch Queen
  • Big Damn Heroes: In episode 14 of Dokkan, Doremi saves Hana from certain death at the tentacles of a plant monster.
    • Done a lot in Sharp too when the girls are rescuing Hana.
  • The Big Girl: Aiko, though she also doubled as The Lancer during S1 before Onpu made her Heel-Face Turn. She still lapses back into the role from time to time.
  • Biker Babe: Their teacher, Seki-sensei.
  • Bittersweet Ending: The first two seasons. Especially the first. (Right after they've become full-fledged witches, Onpu falls into a Convenient Coma as Laser-Guided Karma hits her for repeatedly using her powers for mind control (even when, that particular time, she had actually used them to save herself and the others), so Doremi and the other girls have to practically give up everything to save her). And in the penultimate episode; the girls must chose between becoming witches outlive anyone they care about, or stay human but leaving Hana and the Witch World until she become the great Queen.
  • Black Best Friend: One of Momoko's American friends, Beth.
  • Blond Guys Are Evil: Leon in Sharp, as per his goals of kidnapping Hana.
  • Blondes are Evil: Downplayed by Reika and Erika. They're Jerkasses, but not truly evil.
  • Blush Sticker: Hana-chan typically has these (particularly during Sharp and Motto). Other characters get them too from time to time.
  • Book Ends: Twice. Once during the beginning and end of the first season, and again at the end of the series.
  • Broken Aesop: An episode of the Naisho OVA ends with Seki-sensei chewing out the anchor leg of her room's opponents in a swimming relay for not trying as hard as Aiko. One, the opponents won that race, and two, after all her hard practicing, Aiko didn't even compete.
  • Brutal Honesty: Aiko and Momoko both had this flaw when they transferred. To a degree, also Onpu.
  • The Brute: Leon, who is physically the strongest of the FLAT 4 and was shown being able to single-handedly defeat an entire basketball team. Subverted after his Heel-Face Turn.
  • Bungling Inventor: Majo Toron, during her only real appearance. This only applies to those inventions she had the girls test.
  • Bumbling Dad: Practically all the fathers, to some degree. Special mention goes to Reika's father and Kenji (Aiko's dad).
  • But Now I Must Go: At the end of the final series, the girls must choose between becoming full-fledged, long-lived Witches or remain as humans and stay in their own world. Only Hana leaves for the Witch World while the rest of the girls decide that they will stay in the human world.
  • Call Back: Dokkan contains numerous references to events and characters that haven't been mentioned since the first two seasons. Done to even greater extent in the light novel, which is pure Continuity Porn.
  • Calling Your Attacks: Lampshaded: One of the reasons for the Royal Patraine upgrade was that Oyajide could counter their spells before they could finish.
  • Camera Abuse: Only the first S1 Eye Catch displays this, where Majo Rika is thrown face first into the camera due to Dodo's clumsiness.
  • Camera Fiend: Kaori Shimakura. Subverted when we learn that she does so because of self-esteem problems: Kaori views herself as ugly, thus she captures the world in her camera to hide her feelings of inadequacy.
  • Can't Catch Up: Doremi's little sister Pop, who (being five years old) progresses at a much slower rate than the rest of the girls: It takes her four seasons to achieve what the other six manage in one, and even then doesn't get her crystal until the final Magical Stage. Mind you, this is not because she's not as good as Doremi; she's far more adept. It's just that you can only go to the Witch World at night—and she can't stay awake that long, no matter how hard she tries. Try to wake her up? [1] followed closely by [2].
    • Subverted by Dokkan, when Pop finally reached the Level 1 test. Doremi even lampshaded this. However, Pop came to start thinking about why she wanted to be a witch and realizing that it was because she wanted to be like Doremi. Mota and Motamota seemed to know this and gave Pop some time for her to decide.
  • Career Versus Man: This was basically the main plot of the Ojamajo Doremi 17 Light Novel. After hearing Marina and Kimura break up to pursue their future goals, Doremi becomes worried about what will happen when she and Kotake have to make the same choice.
  • Catch Phrase: Doremi's "I'm the unluckiest pretty girl in the whole world!"
    • Momoko: Oh my God!
    • Hana: CHEESE! (English dub:Hiiii, guys!)
  • Character Development: A lot of it for main characters and classmates alike.
  • Chekhov's Gunman: Doremi becoming a witch was planned by the Queen the entire time, who had been watching out for her since the girl was five years old!
  • The Chick: Momoko took this role when she first appeared.
  • Christmas Cake: Seki-sensei
  • Chuck Cunningham Syndrome: Majo Ruka's fairy Hehe is only seen in the original Ojamajo Doremi series and does not make an appearance in subsequent sequels, nor does Majo Ruka make a comment as to where she is. This is because Hehe's voice actress, Hiroko Konishi, decided to step away from voice acting in 2000.
  • Clingy Jealous Girl: Miho Maruyama gives off this vibe in Motto! episode 8.
  • Completely Different Title: Ojamajo Doremi is known as Magical DoReMi in numerous other dubs as the word "ojamajo" is an untranslatable pun on the words "Ojama" (something/someone who gets in the way and is useless) and "Majo" (a witch). However, 4Kids changed Doremi's name to Dorie, thus changing the meaning of the title from a description of the main character into a combined pun of the first two letters of the new names the gave the main characters: Dorie, Reanne and Mirabelle.
  • Curb-Stomp Battle: Sharp Episode 46. FLAT4 vs. Royal Patraine Ojamajos. If it hadn't been for Doremi talking to them, the girls would've completely lost. To wit: The FLAT4 were No Selling all of their attacks and Akatsuki had trapped the girls in giant bubbles that H Azuki was unable to break out of. Doremi managed to break free, but she was all alone, had limited magic, and against four powerful opponents.
    • The Sharp finale had the girls facing Previous Witch Queen's predecessor. None of them retained their powers after trying to get the Macguffin, and she could easily have prevented them from getting it, but they (barely) succeeded either way.
    • ANYONE vs. Majo Tourbillon. It was established that she had the most powerful magic of any Witch in the last 1000 years, and she can definitely prove it.
    • Royal Patraine Ojamajos vs. Oyajide. The girls win. Every. Single. Time.
  • Cute Witch: The girls primarily use their powers to help out and do other mundane things throughout the series. To list each of these would take too long. And when they actually come to fighting evil, they usually do so through unorthodox and impractical means and have to have their powers boosted in order to be successful. The latter case comes to a head in Sharp episode 46 when the FLAT4 prove too powerful AND skillful to take on in a fight, unlike Oyajide.
  • Daddy's Girl: Played with rather interestingly in the first season: the reason behind Reika Tamaki's Rich Bitch behavior is that her dad spoils her rotten... and dad's reason to do it is that he feels guilty for letting Reika get seriously injured due to his carelessness.
  • Dancing Theme: "Ojamajo Ondo de Happipi!" Lots of dancing is seen during that ending as well.
  • Dangerous Forbidden Technique: Forbidden Magic. All have repercussions when used:
    • Healing Magic transfers the wounds to the caster and has unpredictable effects when the caster uses it on herself.
    • Revival Magic kills the caster upon success.
    • Mind Control Magic puts the caster in a 100-year coma.
  • The Dark Chick: Tooru, who was typically the more emotional of the FLAT4. Subverted after his Heel-Face Turn.
  • Deal with the Devil: Invoked. The previous Queen offers to fulfill Momoko's desire to see Majo Monroe again in exchange for using her to bring Hana to the Cursed Forest and kill her there. Ultimately subverted in that the previous Queen really didn't give Momoko any say in the matter.
  • Death Is Cheap: Very much averted. Though magic can bring back the dead, doing so will result in the reviver dying instead.
  • "Do It Yourself" Theme Tune: All the openings (and some of the endings) are sung by MAHO Dou, the collective name for the voice actresses of the main characters.
  • The Dragon: Akatsuki to Oyajide during Sharp. Oyajide to Ojijide, though Oyajide was more along the lines of a Dragon-in-Chief.
  • Dramatic Irony: All throughout Sharp.
    • First, we have Ojijide tasking Oyajide with kidnapping Hana. The audience knows what's going on, but the Ojamajos don't and are legitimately shocked and horrified when Oyajide reveals his intentions and succeeds.
    • Next, we have the introduction of Akatsuki and then his allegiance is revealed later. During episode 46, Doremi is heartbroken by the revelation.
  • Dying Race: The Wizards during Sharp (only 30 remained by the time the series started!). Arguably the reason Ojijide wanted to kidnap Hana and regain their lost land. Averted during the later seasons when The High Queen restores their remaining land to fertility and allowing the Wizards to repopulate.
    E(clair)-L(emon pie) 
  • Edutainment: Has shades of this, particularly Motto. Also, in a press release, 4Kids Entertainment pitched the show as such.
  • Eldritch Location: The Witch World and, by definition, The Wizard World.
  • Escort Mission: What Sharp essentially was. Even more so after episode 22
  • The Evil Genius: Fujio, who is shown to be the most intelligent of the FLAT4 and is the one taking notes of almost everything that's going on around him. Subverted after his Heel-Face Turn.
  • Exact Words: Typically during the Level 1 exam. The proctors say that one has to use magic to help someone in the human world and receive a "thank you" in return...all without getting caught. They never say how the thanks is received, or from whom you need to get the thanks from.
    • In Series 1, the girls helped a fox cub out and got a thank you from it in its own language. It was accepted.
    • In Dokkan for both Pop's and Hana's exams, the former used magic to conjure a wind to protect a class project from the rain; the class thanked the wind...which was an indirect thanks to Pop, so she passed. On the other hand, Hana didn't use magic and got thanks...and Mota and Motamota said she failed as a result, but are taking it up with with the Senate.
  • Eye Catch: Varied wildly from season to season and even had separate parts to them.
    • S1: The first one had the fairies bouncing on the register until Dodo accidentally slammed Majo Rika followed by them producing cards of their respective owners. The second one showed the girls scanning various items with Pop scanning Majo Rika.
    • Sharp: The first one showed the Ojamajos using their calls for various activities only for Pop to steal one of them; she is then seen talking with her boyfriends while Doremi, the owner of the stolen call, looks for it. The second one showed Doremi allowing the fairies into her patraine call followed by the fairies going into their teenage forms within the Patraine laptop.
  • Face-Heel Turn: Oyajide in Sharp. Ojijide warns him that the Wizard world is dying and that they need Hana's magic to save it. He then offers him a Firend Or Idol Decision as a last resort, which overrides any morality he had and gets the turn under way.
  • The Faceless: The Queen of the Witches kept her face hidden beneath a veil at all times until episode 50 of Dokkan.
    • The Big Bad too, arguably. Until the Motto finale.
  • Fake Band: The Maho Dou, who sing the opening theme songs. Later on, the main girls form an in-show band to record a song together.
  • Fantastic Racism: During Pao's debut, a number of grey elephants wanted nothing to do with him since he was different. Does This Remind You of Anything?
    • Some Witches have some disdain for humans as well.
  • Five-Bad Band: Oyajide and the Wizards during Sharp. Averted after their collective Heel-Face Turn.
  • Flanderization: Happens to Momoko regarding her Cloud Cuckoo Lander tendencies during Dokkan.
    • Happens to Doremi from time to time regarding to her ditzy and clueless tendencies in the 4Kids dub.
  • Flying Broomstick: Subverted for any Witch who was turned into a Witch Frog.
  • Food Porn: Never watch Motto! on an empty stomach.
  • Four Girl Ensemble: For the first two series:
    • The naive one: Doremi
    • The mannish one: Aiko
    • The sexy one: Pop, who is eventually replaced by Onpu by Sharp
    • The wild card: Hazuki
  • Frilly Upgrade: Avoids this for the most part by giving the cast an entirely new wardrobe in each season. In Motto, their uniforms were even reversible! Sharp plays this straight with the Royal Patraine.
  • Fun with Foreign Languages
  • Gadgeteer Genius: Majo Toron, during her only appearance, is confirmed to have invented the girls' current porons and is later shown to have made a number of working gadgets. It appears she zigzags between Gadgeteer Genuis and Bungling Inventor...
  • Genki Girl: Doremi, Momoko and 11-year-old Hana-chan.
  • Genre Savvy: Aiko, primarily in the first part of the first series. Onpu starts off and remains Genre Savvy throughout the series.
  • Get A Hold Of Yourself, Girl!: Doremi's mother has such a moment when Doremi blames herself for getting Hana sick.
  • Giving Someone the Pointer Finger: Every time a witch is found out...
  • The Glorious War of Sisterly Rivalry: Plenty between Doremi and Pop. Pop generally finds Doremi immature and irresponsible, and Doremi can't stand her Deadpan Snarker moments. However, Pop secretly admires Doremi and will watch out for her when things get tough.
  • Gratuitous English: Alexander T. Oyajide. Leon's occasion of habitually throwing English in his speech got Lampshaded by Aiko:
    Aiko: "Me, me, me, me!" Would you quit it with your half-hearted English?!
  • Gray and Grey Morality: All of the characters are portrayed in a realistic manner and the villains all have credible excuses to be doing what they're doing.
    • To drive the point home, Doremi can be relatively selfish, greedy, and self-centered. On the other hand, she has shown a great many number of moments when she was compassionate and pure hearted and generally wanting to do the right thing no matter what.
    • A second example is Majo Tourbillon. Her goal is to prevent contact between the worlds by any means necessary and is even willing to hurt children to ensure it. However, she wants to do this so as to prevent other witches from feeling the same unbearable pain she felt when she lost her husband to an accident and her son to old age and her grand children to their own paths.
  • Hair Antennae: The FLAT 4 use this to cast magic. It functions as Idiot Hair most of time.
  • He Didn't Make It: Or rather, she: poor Non-chan succumbs to her cancer at the end of Naisho episode 12.
  • Healing Magic Is the Hardest: Using magic to heal is a forbidden technique that comes at cost of magic user's own health. See Magic A Is Magic A below.
  • The Heart: Momoko, in addition to being Thechick. Doremi as well in addition to her being The Leader and The Heroine since she's the one who keeps the group together.
  • Heavy Sleeper: Pop. Seriously. Do not try to wake her up.
  • Heel-Face Turn: Onpu, Oyajide; even Tamaki becomes a bit less of a Jerk Ass.
  • Heroic BSOD: A few throughout the series.
    • Momoko suffers one when she was called out by the other Ojamajos for letting Hana get sick during Motto.
    • Doremi in the Grand Finale. Quite literally the biggest one on the show at that!
  • Heroic Sacrifice: All the girls but Pop willingly risk being put into a millenia-long slumber to get the Love Supreme flower needed to save Hana's life in the finale of Sharp. Doremi barely succeeds, but is also put under. Thankfully, Hana's first word ("MAMA!") was strong enough to wake them.
  • Hidden Elf Village: Majo Kai (and by extension Mahoutsukai Kai) is concealed from the humans by means of pretty much being in a different dimension. Justified in this case since the Witches legitimately fear and have distrust of humans (the former being because of the Big Bad's curse and the latter being because some humans took advantage of Witches back when the curse wasn't around).
    • One episode had a straighter example in the form of El Dorado. To elaborate, this El Dorado was created when a group of Witches decided to live secluded on Earth and cast aside their magic. Subverted somewhat in that these Witches are welcoming to those who could actually find it ("somewhat" meaning that the only ones shown to have found it were either Witches or Witch Apprentices themselves; in short, elves finding a hidden elf village).
  • The High Queen: The Queen of the Witch World.
  • Hikikomori: The reason Kayoko hasn't been going to school. She gets over it in the Christmas Episode after two separate episodes of progress in Motto!.
  • Honest Axe: Doremi pulls this on Miyamoto in Na-i-sho episode 8 after he accidentally breaks Sachiko's recorder.
  • Huge Schoolgirl: Naomi Okuyama is an eight-year-old version of this trope.
  • Humans Are Bastards: Some Witches have this view of humans. It had a greater majority during flashbacks, where it was mentioned that some humans took advantage of Witches to get what they wanted and showed ungratefulness. This view was one reason the Witch World cut its ties to the Human World. It continues to this day, with some Witches still claiming that humans are greedy enough to take advantage of magic if ever given the chance.
  • Humans Are Special: Some Witches have this view of humans. For one reason or another, when a human makes something, there is something in it that magic can never reproduce, no matter how hard anyone tries. Finally, the Big Bad made it to where if a human (and only a human) were to identify a Witch, the curse would be triggered.
  • I Never Got Any Letters: Aiko discovers that her mom has made several attempts to contact her in the past after her parents' divorce, but never received any of the letters she sent. Turns out that all of her letters were collected and hidden by her father, making Aiko very upset.
  • Idiot Hair: Too many to count.
  • Idol Singer: Onpu
  • If It Tastes Bad, It Must Be Good for You: This applies to the case of Hana, who hates vegetables, but must eat them to restore her magical energy.
  • Ill Girl: Shiori Nakayama, Kayoko Nagato and Littlest Cancer Patient Nozomi.
  • Image Song: The songs used could double as a Crowning Music of Awesome.
  • I Need You Stronger: Akatsuki allowed the girls to transform into Royal Patraine to make the final fight fair. Unfortunately, the FLAT4 didn't really have to worry about losing anyway.
  • Incredibly Lame Pun: These were what the SOS Trio used as jokes, to everyone's dismay. Oddly, only Hazuki found them funny.
  • Instant Awesome, Just Add Mecha: One episode of Motto involved Doremi turning into a Humongous Mecha in one of Nobuko's and Miho's mangas.
  • Insult Backfire: "Ojamajo" was originally used by Majo Rika to refer to the girls clumsiness and incompetence. By season 2, the girls took it as meaning "apprentices" instead.
  • Jumped at the Call: Doremi's reaction when Majo Rika and Lala tell her she must become a witch is...
    Doremi: To tell you the truth, I've always wanted to become a witch... "Please make me a witch? Please, please, pleaaaaase?!"
  • Kansai Regional Accent: Aiko, born and raised in Osaka.
  • The Lancer: Aiko was this in the first series before Onpu performed her Heel-Face Turn. By the beginning of Sharp, Onpu was all but The Lancer from then on, though Aiko occasionally lapses back into the role.
  • Late-Arrival Spoiler: Hana becoming a witch apprentice is technically a surprise spoiler to newcomers who haven't seen the show, yet Dokka~n! makes this unavoidable due to its First Episode Spoiler. Toei doesn't help this either in since they throw her image around Dokka~n! promotions and merchandise like free candy.
  • Laugh Themselves Sick: Hazuki always laughs uncontrollably whenever the SOS Trio make a joke. Momoko gets this way about Toyoken too.
  • Light Novels: Ojamajo Doremi 16 and Ojamajo Doremi 17.
  • List Song: Sweet Song ABC (in alphabetical order, even!) and Oh! Yasai Samba
  • The Little Shop That Wasn't There Yesterday: Used by Oyajide during episode 22 of Sharp. Onpu lampshades it.
  • Littlest Cancer Patient: Nozomi aka Non-chan. And uncommonly for the trope, she actually does die.
  • Loads and Loads of Characters: And they all have their own page.
  • Lonely Rich Kid: Hazuki, Tamaki to some degree
  • Long Lived: The witches are capable of dying even though their lifespans are longer than humans, notable examples being Majo Monroe and Majo Clara.
  • Love Confession: Doremi wants to give one to Igarashi-sempai, but at the end of the series someone confesses to her!
    Kotake: Well, yeah it's true you're a total klutz, but I...I...well to say it, everyone here loves you!
    • Kimitaka also confesses to Pop before he moves away.
  • The Love Slap of Epiphany: In one episode, Reika wants to be slapped because it's a proof of love, and doesn't stop escalating her misbehaving until she gets her wish.
  • Love Triangle: Somehow happened with both Doremi and Hazuki. In the latter case, it's clearly one-sided from Fujio to Hazuki but played with in the former as both Kotake and Akatsuki's focus episode(s) with Doremi are in different seasons. In the end Doremi chooses Kotake.
  • Luke, You Are My Father: Faami, from the final episode of Naisho, is Doremi's granddaughter.
    M(ont blanc)-P(udding) 
  • Magic A Is Magic A: Magic can pretty much do anything without consequence as long as you're powerful enough, except for a small number of forbidden acts which are defined very early on: revival from the dead, healing, and Mind Control.
  • Magical Incantation: Each girl has their own specific magic spell for common magic as well as a variant for casting Magical Stage. The 4Kids dub ended up creating unnecessary work for themselves by ditching the standard "Incantation+What I Want+Appear" formula by having the girls create rhymes on the spot.
  • Magic Wand: An odd variant: all the Porons used in the series are actually musical instruments from the Witch World, but not used via Magic Music.
    • Some Witches use the more generic variety.
  • Mama Bear: All the girls in Sharp, especially Doremi in the last few episodes.
  • Maternally Challenged: Are little girls really ready to take care of a newborn?
    • Played straight with a vengeance in Motto! Ojamajo Doremi episode 32. Momoko works her hardest to become a "Mama" for Hana-chan (she wanted Hana to treat her the same as she did the more experienced Ojamajos), but not only does she repeatedly have trouble, she accidentally puts Hana's life in danger by letting her eat too much pudding and giving her a stomachache. Aiko, on behalf of all the Ojamajos, threatens to never let Momoko near Hana again, sending Momoko into a Heroic BSOD. It took a pep talk from Onpu to get Momoko's motivation back.
  • May I Borrow a Cup of Sugar?: Aiko was under the impression that her mother had remarried after seeing her with a baby. This gives her the push to convince her father to do the same when he gets set up on a date with his boss' daughter. Later, when Aiko spies on her mother again, she sees a neighbor of her mother visiting her to borrow MSG (sugar in the dub version) and finds out that the baby was actually the neighbor's.
  • Merchandise-Driven
  • Meaningful Name: Hana in Japanese means flower (justified because it was Doremi who named her), and Tourbillon in French means spiral.
  • Mid-Season Upgrade: Twice. The first time was during S1 with an upgrade to their porons. The second, which occurred during Sharp, gave the Royal Patraine, which was only used when Oyajide kidnapped Hana-chan and when Majo Tourbillon threatened Hana-chan's life at the end of Sharp.
  • Mind Screw: Onpu has a Mind Screw Character Development episode in Na-i-sho when she recounts what it really means to be herself in spite of her Idol Singer career, where she has to take on roles and display a public image that is not exactly who she really is.
  • Mordor: * The Wizard World is a bleak, dark, and, as described by Ojijide, an infertile wasteland. It is so inhospitable that the Wizards themselves have become a Dying Race (only 30 of the remain!) and hatch a plot to start a war with the Witches so they could regain their lost land and survive. It wasn't always like that; it only turned into this barren wasteland after the previous King of the Wizard World lost a good deal of land to a previous Queen of the Witch World in a game of cards. The Wizard World is restored to its former glory by the current Witch Queen after the current Wizard King expresses remorse for his and his people's actions. Today, it is very much an aversion of this trope.
  • More Than Mind Control: Some of the cursed brambles worked this way: The curses they cast to make their victims cross the Despair Event Horizon invoked things that were genuine issues or insecurities for said victims (Majo Ume and Majo Rika feeling depressed regarding being Witch Frogs and the possibility of never returning to normal and Tamaki via her insecurity about being a normal school girl upon graduating elementary).
  • Mukokuseki: Usually played straight, but there are a few exceptions. In the episode where Momoko receives a video letter from her Black Best Friend Beth in New York, Beth's new friend Sachiko is drawn with narrower eyes to highlight the racial differences between the two girls.
  • Mundane Utility: Use your awesome magical powers to... bake. Subverted when they decide to take care of Hana without magic.
  • Named After Someone You Love: George, Majo Tourbillon's husband, made a cake named after her called "Tourbillon My Love".
  • Names to Run Away From Really Fast: Majo Tourbillon.
  • New Powers as the Plot Demands: Played with. The High Queen usually gives the girls new powers in order to help them with the current task at hand, such as aiding them in using Royal Patraine when they're not together, extracting Bad Cards, etc.
  • New Transfer Student: Aiko, Onpu, and Momoko. (And Hana-chan, technically.)
  • No Good Deed Goes Unpunished: Doremi especially, but the main things that come to mind are the first two season finales when they have to save Onpu and then save Hana, respectively.
  • Noblewoman's Laugh: Reika Tamaki, naturally.
  • Nobody Poops: Averted at least twice, with Pop (a Potty Failure) and Pao-chan (poops out the jewels he makes — sound familiar?).
    • Hana-chan, as a baby, averts this, too.
  • Non-Serial Movie: Completely averted in the Sharp movie (which takes place right before episode 40), but the Motto movie's very vague (though it ties in with the series).
  • Odango: Doremi, and HUGE ones at rate.
  • Off Model: Ojamajo Doremi suffers notoriously from this, especially during Motto! and Dokkan! If the episode doesn't consist of a magical power-up, or isn't extremely emotional, you can count on some very awful animation.
    • Hazuki gets this pretty bad, as she is gradually Demoted to Extra. Even in the first season, however, there are two notable instances. One where she walks into a room and has no legs, and another where her and a side character switch eye colors.
    • And, especially later in the show, hands get increasingly more frequently drawn as just stumps or balls. Although one could argue that this is just stylization, the fact that gets more common, along with increasing off-model-ness, shows otherwise. Again, Hazuki gets the worst of it (along with her glasses almost permanentally falling into Opaque Lenses territory), especially since she is usually the farthest in the background.
    • To be fair, there are at times where they do it on purpose for comedy.
  • Official Couple: Sometime after Ojamajo Doremi Dokka~n!, Hazuki and Yada get together, as they're mentioned to have been dating for quite a while in the Light Novel. Also, Doremi and Kotake get together after having a significant amount of Unresolved Sexual Tension between them.
  • The Ojou: Reika, Hazuki to some degree.
  • "On the Next Episode of..." Catch Phrase: Ojamajo Doremi has a different one for each season:
    • Season 1: "Happiness and luckiness, reach everyone!"
    • Season 2 (Sharp): "Thump, thump, tremble, tremble, spin, spin, revolve!" (Or if you're watching the fansub, "Happiness and excitement for everyone!")
    • Season 3 (Mo~tto!): "Cheerfulness to cookies! We'll teach you the recipe of magic!"
    • Season 4 (Dokka~n!): "Pure, pure dream become big!"
    • OVA (Na-i-sho): "You may take notes, but pass them around secretly!" (the word naisho means "secret")
  • Opaque Lenses: Hazuki, when she gets scared.
  • Overcomplicated Menu Order: In the first series, Doremi gets one of these at her first apprentice witch exam, which is to conjure up whatever is requested by the examiners. She doesn't pass.
  • Paper-Thin Disguise: Nice job concealing your true self, Majo Rika... Not to even mention Oyajide!
  • Parental Abandonment - Parents as People: Hazuki (parents are caring but always busy), Reika (likewise, but combined with Bumbling Dad factor), Shiori (mom is dead, is a bit distanced from her Overprotective Dad), etc.
  • Picky Eater: Hana during Motto! Though later in the season, Hana isn't as responsible for this as she is earlier in the season: the former Witch Queen's predecessor casts a curse on Hana that makes her hate vegetables, resetting a problem that the Ojamajos had previously solved using carrot cake.
  • Pet the Dog: Reika is a selfish and shrill Ojou, but an episode in the first season showed her feeling genuinely insecure about her dad's love and taking the local Ill Girl Shiori under her wing.
  • Playing Pictionary: This happens to Doremi a lot in the first season. People usually can't tell what her crafts are supposed to resemble because she's such a Terrible Artist. In episode 17, Majo Rika and Lala both guessed wrong as to what Doremi's charm resembled, while in episode 12, Misaki kept insisting Doremi's "panda" charm was a "soccer ball" charm.
  • Power Crystal: Used to fuel the girls' magic in the first season.
  • Prince and Pauper: In the second episode, Doremi uses magic to swap bodies with Hazuki.
  • The Power of Friendship
  • Power Trio: Used to be this with Doremi, Hazuki, and Aiko in the first season, with Pop as the Tagalong Kid (even though she still kind of is...) and when Onpu was not officially part of the group. Lampshaded by Onpu occasionally in talk segments of CDs and in Ojamajo Doremi #, where she feels left out because they have been friends longer with each other than with her.
  • The Psycho Rangers: The Flat 4 in Sharp: four apprentice wizards that oppose the girls.
  • Public Domain Soundtrack: Episode 6 of Na-i-sho uses Tchaikovsky's "Dance of the Sugarplum Fairy".
    Q(uince jam)-Z(enbu) 
  • Queen Incognito: The Queen of the Witches had been watching over the girls the entire time as Yuki-sensei.
  • Ragtag Bunch of Misfits: What the main girls are.
  • Rhymes on a Dime: The 4kids dub uses this when the girls cast a spell. Some of them aren't good for the ears...
  • Role Called
  • Romantic Two-Girl Friendship: Plenty between the girls, but of note is all their relationships to Doremi, especially near the end of Dokkan, where they have to separate and go their own ways.
  • Running Gag: Doremi's bad luck, Seki-san throwing her chalk, Doremi's parents always fighting (he's a Bumbling Dad, she's a Tsundere), Hazuki's "Majo Rika Majo Rika"-ing when she's scared... to name a few.
  • Sacrificial Revival Spell: One of the Forbidden Spells is bringing someone back from the dead, for the exact reason of it basically being a trade of lives.
  • Scary Shiny Glasses: Hazuki Fujiwara's glasses did this at some point in the second episode of Ojamajo Doremi DOKKAAN!.
    • That actually seems to happen often in the last two seasons.
  • Scooby Stack: In episode 11 of the first series, Doremi, Hazuki, and Aiko spy on Kimura and Marina in this fashion. They fall on top of each other at the end and run away.
  • Sentai: The Battle Rangers
  • Separated at Birth: In book 3 of Ojamajo Doremi 16, Hana is revealed to have a twin sister who she must compete against to win the throne to the Witch World.
  • Shaggy Dog Story: Count how many times they decide to give up their powers after working so hard to attain them.
    • It is actually Zigzagged. The girls lose their powers (which they had worked so hard to fully attain...) as a consequence for using forbidden magic to save Onpu. And then at the beginning of Sharp, the girls get their powers back, but only as apprentices with their crystals held by The High Queen; they regain them successfully, but their crystals were shattered by the Big Bad, leaving them without their powers again. Subverted somewhat in Motto, where The High Queen proposes to make the girls full-fledged Witches only to have half of the senate oppose it due to their crystals having been destroyed; they agree to make them apprentices again and agree to let them be Witches so long as the pass a series of tests; the Ojamajos pass them, but the issue of reconstructing their crystals remained. And in Dokkan, the girls are faced with a dilemma: Either become full-fledged Witches and stay in the Witch World forever or return to being normal girls; they choose the latter...only to eventually become apprentices again in Ojamajo Doremi 16/17.
  • Ship Sinking: Aiko makes it ambiguous as to whether she likes Anrima or not, but they begin dating after Ojamajo Doremi Dokka~n! However, Aiko mentions in Ojamajo Doremi 16 that they've broken up.
    • Marina and Kimura break up in Ojamajo Doremi 17 offscreen. It's not explicitly mentioned, but when you read the context of how it's implied, you can reasonably guess that they drifted apart in pursuit of their dreams, which matter more to them than their relationship.
  • Shown Their Work: In episode 40 of Dokka~n, the back of a postcard from Italy is briefly seen. It is filled with hand-written text, perfectly readable and in correct Italian. Whoever they consulted for this scene must have given a hand on Ashita no Nadja (the next series by the same staff), since a couple of letters in perfect Italian are seen there too.
  • Shrinking Violet: Hazuki, given her shy tendencies. Marina is this as well.
  • Sliding Scale OF Idealism Vs Cynicism: Its mostly on the idealistic end, but there are some times when it goes cynical.
  • Slipknot Ponytail: Doremi's odangos are surprisingly durable for their size... except when her crystal shatters in the end of Sharp.
  • The Smart Girl: Hazuki.
  • Spotlight-Stealing Squad: Hana is this a lot during Dokkan. Then again, it could apply to anyone who has A Day in the Limelight
  • Stock Footage: All transformations, spells, and a few other scenes for good measure.
  • Surprisingly Good English: True, Momoko's inflection is a bit odd, as is some of the phrasing of the English (calling her earring a "pierce"), but it is undeniably much better than most anime characters'.
  • Tagalong Kid: Pop, from S1 to the very end.
  • Taken for Granite: Oyajide does this to the girls in Sharp episode 22 so as to get away after his duplicity has been uncovered. He tries again the next episode, but by then The High Queen has granted the girls the Royal Patraine, allowing them to No Sell his magic while curbstomping him.
  • The Team: The Ojamajo are usually banded in five, since Hana is special and doesn't need to participate in Magical Stage. Pop was more or less considered part of the five in the first series and Sharp since she kind of was in-and-out, but by Motto! was replaced by Momoko. The team also solidifies with the addition of Onpu and Momoko as the former didn't appear until the second half of the first series while the latter was introduced in Motto!.
  • Theme Naming: Almost all the witches have "Majo" (witch) attached to the beginning of their names. In the beginning of the series, you'll notice that are a few witches (Dela, Mota, and Motamota) who don't follow this naming convention, and it seems to have been restricted to Majo Rika and Majo Ruka only, as both of them were named after Majolica and Majorca respectively, illustrating their connections. Perhaps one of the writers thought the "majo" was supposed to be a title for a witch and subsequently added it on every single witch that was introduced from then on.
  • Third-Person Person: Hana. She gets mocked for this by Tamaki.
  • Think Happy Thoughts: The way to destroy the six brambles of sadness and wake up Majo Tourbillon.
  • Titled After the Song: Lots of episode titles in the English dub by 4Kids contained ShoutOuts to Western songs, as well as books and films. For starters, "You Don't Bring Me Flowers" is a song by Neil Diamond and Barbra Streisand, "Sketches of Pain" is a song by Tears For Fears, "Train a Comin'" is a song by Jimi Hendrix, and that's not even getting into the ones with a Pun-Based Title.
  • Trademark Favorite Food: Doremi loves her steak. Pity she never gets any. Meanwhile, Aiko likes takoyaki, Hazuki likes chiffon cake, Onpu likes crepés, Momoko likes strawberry tarts, and Hana gets a Sweet Tooth for pudding to match Pop.
    • The dub changed takoyaki to "chocolate doodles," a type of cookie.
  • Transformation Is a Free Action: Deconstructed. It legitimately takes a lot of time to transform and use Magical Stage to get to Royal Patraine. Oyajide took advantage of this during Sharp when eluding the girls. Akatsuki wanted to be chivalrous and make the final fight fair during Sharp episode 46.
  • Transformation Name Announcement: "Pree-ty Wit-chi (character name)-chi!" (In the dub, "Fa la de la dong ding, now I am a witchling!").
  • Transformation Sequence: With a twist: The girls must complete their transformation before the music coming from their Tap ends.
  • Transformation Trinket: Apprentice Tap (S1), Rhythm Tap (Sharp), Parara Tap (Mo~tto!), Cologne Tap (DOKKAAN!), Puarin Compact (DOKKAAN!)
  • Translator Microbes: Momoko's magic gives her a greater grasp of Japanese than normal; later, she uses the headset on her baker's outfit to translate her speech perfectly. Eventually, she learns enough that she doesn't need it any more.
  • Unlucky Childhood Friend: Doremi never gets a stable boyfriend. But at least got married. To whom we may never know.
    Fami: "The fact that I'm here is proof!"
  • Used to Be a Sweet Kid: Applied to Masaru Yada regarding his delinquent tendencies.
  • Unusually Uninteresting Sight: Hey! Aren't those girls flying around on broomsticks? Seems pretty boring to me!
  • Visit by Divorced Dad: In this case, it's actually Aiko's mom that's making the visits, as Aiko is under her father's custody since she made the choice to stay with him when she was originally going to live with her mother.
  • Voluntary Shapeshifting: The girls use their magic to transform into cute little animals a lot.
    • Their fairies also transform into their respective owners when they need to go somewhere without arousing suspicion... but they retain their Pokémon Speak vocabulary.
  • Wham Episode: Episode 22 of Sharp. Up until then, it was just the girls trying to raise Hana. After this episode, they have to protect her from being captured and generally forces them to be on higher alert.
    • Episode 25: A nice young boy appears at the Mahou-Dou and takes an interest in Doremi. He's Oyajide's accomplice and is just using Doremi to get closer to Hana.
    • Episode 47: A previous Queen reveals her presence and a desire to keep the Curse of Majo Gaeru alive by killing Hana. She is doing this to make sure other Witches don't suffer as she did.
    • Episode 1 of Dokkan: Hana becomes bored with Majo Kai and ages herself to Doremi's age, destroying her pendant in the process.
    • Episode 30 of Dokkan: The vines around the Previous Queen's Predecessor expand and begin casting curses. One of them appears in the human world at the end of the episode.
    • Episode 43 of Dokkan: Vines have been revealed to be all over Misora and, quite likely, the world. And they were also capable of sprouting anywhere.
  • Weirdness Censor: Exploited. The girls use this to help deter people when they help from behind the scenes.
  • "Where Are They Now?" Epilogue: Has one of these. Done while playing the ''S1'' opening no less!
  • Where The Hell Is Springfield?: The town that the show is based on, Misora City/Misora Town (Depending on the Writer), is a fictional location in the Kantou region of Japan. Many people suspect that it's based off of the real-life Misora Town in Otsu, but that's all the way in the Kansai region.
  • White and Gray Morality: Virtually everyone in this series is at least good in some way. The Ojamajos are unambiguously good albeit with some flaws, the Big Bad is ultimately a Well-Intentioned Extremist (as are the Wizards), and the Muggles are typically nice and have redeeming qualities. The only characters who have shown any actual malice were either mentioned solely in a flashback or have grown out of their Jerk Ass tendencies.
  • Who Wants to Live Forever?: In Dokkan 40, Doremi befriends the witch Mirai Sakura living in the human world, who is forced to constantly move around and part from the people she loves due to her long lifespan. Made even worse by leaving it ambiguous whether she does it to not be found out as a witch, or because she can't bear the pain of having to see them grow old and die before her or both.
    • A major part of the former Witch Queen Majo Tourbillion's backstory.
  • Why Did It Have To Be Ghosts?: Hazuki is deathly afraid of ghosts to the point that in a drama CD, she practically goes insane at Yamauchi's ghost story.
    • Momoko later picks up this fear as well.
      • Both have a chant that they use to ward off the fear. "Majo Rika Majo Rika Majo Rika!" It seldom works.
  • Wise Beyond Their Years: Pop Harukaze. So much so that most students in her class look up to her as a leader.
  • Witch Species: The Witches born from roses count as one. Subverted for Witches who started off as normal humans. Their Spear Counterpart would be the Wizards.
  • Wizarding School: The girls have to learn how to use magic and pass a series of tests to be granted additional powers.
  • Woobie, Destroyer of Worlds: The previous Witch Queen, who is villain for the second half of the series, is a tamer version of this trope (as she only tries to prevent interaction between humans and witches).
  • You Are Better Than You Think You Are: Used right before the Grand Finale to help snap Doremi out of her Heroic BSOD.
  • You Gotta Have Blue Hair: Despite the realism this series has, the Ojamajos, along with several other characters, have hair colors that are definitively outrageous. The Witches and Wizards have this too, but it's justified given their magical nature.
  • Zettai Ryouiki: The witch uniforms in Ojamajo Doremi 16.

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alternative title(s): Magical Doremi; Ojamajo Doremi
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