Creator / Sanrio

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Founded by Shintaro Tsuji in August 10, 1960, Sanrio is a Japanese company, well known for creating various merchandise such as fashion, toys, and entertainment. The company is also well known for creating the Hello Kitty franchise. Sanrio started creating these types of characters in the 1970's. The company also owns two Sanrio theme parks (three in China) across Asia; Sanrio Puroland located in Tokyo, Japan, and Harmony Land. It's also the current company which owns Mr. Men and Little Miss series. A few anime shows were created in the mid 2000's starring popular Sanrio characters. Such as Onegai My Melody starring My Melody, Sugarbunnies, and Jewelpet named after the franchise of the same name, which stars Ruby, Garnet, and Sapphie.

Here's the company's English and Japanese website. Along with a website dedicated to blogs and games called Sanrio Town.


Anime/Manga based on Sanrio characters:

  • Hello Kitty's Furry Tale Theater
  • Onegai My Melody (My Melody) (Anime/Manga)
  • Jewelpet (Ruby, Garnet, Sapphie, many others) (Anime/Manga)
  • Sugarbunnies (Sugarbunnies; mainly Shirousa and Kurousa) (Anime/Manga)
  • Cinnamon The Movie (Cinnamoroll) (Anime)
  • Fluffy, Fluffy, Cinnamoroll (Manga)
  • Petit! Tenorikuma (Tenorikuma) (Manga)
  • Show by Rock!! (based off the mobile game of the same name) (Anime)
  • The Adventures of Hello Kitty & Friends (Hello Kitty, Dear Daniel, My Melody, Pochacco, Badtz-Maru, Keroppi) (All-CGI Cartoon)
  • Aggressive Retsuko (1 minute Anime Shorts)
  • Rilu Rilu Fairilu
  • Sanrio Boys (based off the multimedia project of the same name) (Character Blog/Manga/Anime; Scheduled for a 2018 release)

Other works Sanrio has animated:

Tropes related or associated with Sanrio:

  • Alternate Character Reading: "Sanrio" comes from Sanri, the ACR of Yamanashi (prefecture). The company was named "Yamanashi Silk Center" at founding.
  • Art Evolution: Some characters in the franchise have gone through drastic changes since their first appearance. For example, look at My Melody as she looked in 1976 to her present day look.
  • Art Shift: Some characters look different depending on what they appear in or what theme they are in.
  • Bunnies for Cuteness: My Melody, Kuromi, Ruby from Jewelpet, The Sugarbunnies, Usahana, Wish Me Mell, Bonbon Ribbon, and Chuchu, Koriente, and Asami Rosy from Show By Rock!!.
  • Canon Discontinuity: Sanrio refuses to acknowledge the existence of Pandapple and Spottie Dottie due to them being flops for the company.
  • Cat Smile: Some character have this as their default expression staring in the mid 90's, such as Cinnamoroll, Sugarbunnies, and Pom Pom Purin.
  • Character Blog: A couple character blogs were created for Twitter, however they're in Japanese.
  • Crossover: Sanrio and Street Fighter teamed up a few years ago and Care Bears did a crossover with The Little Twin Stars in 2013. Apparently there was also a crossover between My Melody and Little Suzy's Zoo some time in the past. Sanrio has also collaborated with Sega for a brand of plushies featuring Hello Kitty, My Melody, Badtzu-Maru, Keroppi and Chococat dressed as the main Sonic characters in honor of the franchises 25th Anniversary. They've also collaborated with Nintendo where villagers based on Sanrio characters can move into your Animal Crossing New Leaf village.
  • Cluster F-Bomb: Judging by the English translation of some episodes featuring Restuko the Red Panda. Some lyrics to her Death Metal songs contain a lot of swearing.
  • Cute, but Cacophonic: Retsuko
  • Cute Kitten: Hello Kitty and Garnet from Jewelpet are great examples. Cyan from Show by Rock!!, as well as two other characters have cat forms.
  • Death Metal: Restuko would always sing Death Metal music in Japanese to take out her frustration and anger.
  • Early Installment Weirdness: Sanrio used to make and animate films such as Ringing Bell and Be Invoked back in the 1970's and early 80's. It's jarring to think that Sanrio, which is known for their cute characters, also made movies that were sometimes a little too dark for their current image.
  • Goth: Sanrio got started with this trend in the mid 2000's with characters such as Kuromi, Lloromannic, and Badtz-Maru being an older example.
  • Hair-Trigger Temper: "Aggressive Retsuko" would take out her rage and anger by singing Death Metal.
  • Long Runner: Celebrated its 50th anniversary in 2010.
  • Mouse World: The universe for both Tenorikuma and Coro Coro Kuririn take place in this setting.
  • Never Bareheaded: My Melody is never seen without her hood off. Even the 2005 anime had a scene where she is seen putting on her hood but we only see her arms.
  • No Mouth: A notable characteristic of their classic mascots (like Hello Kitty) as well as the Myumons of Show by Rock!!. When the mascots were adapted to anime however, they were given mouths. Characters from more modern franchises like Jewelpet had mouths from the get-go.
  • Non-Standard Character Design: The other characters from Pankunchi, Gudetama, and Kirimi-chan have very unique appearances compared to the majority of Sanrio characters.
  • Our Demons Are Different: While Berry and Cherry are demons, they act more like imps.
  • Precious Puppy: Chibimaru, Cinnamoroll, Sapphie from Jewelpet.
  • Rage Breaking Point: Retsuko has many of these, as she tries to maintain patience with the world and her co-workers who annoy her senseless.
  • Ridiculously Cute Critter: Every character created by Sanrio will look like this.
  • Salaryman: The Aggressive Restuko franchise is mainly set in this life style for the character.
  • Spin-Off: Some characters from another Sanrio character franchise would get this treatment.
    • Cinnamoroll's friends Mocha and Chiffon would later get their series called "Cinnamoangels" in 2005 (Cinnamon Angels in the Fluffy, Fluffy Cinnamoroll manga).
    • Another Cinnamoroll spin-off is a gothic themed series called "Lloromannic". It focuses on Berry and Cherry, two demons who love playing tricks around each other and causing trouble.
    • Kuromi for My Melody.
    • The Sugarbunnies later got a separate series called "Sugarminuet" focusing on two female ballet bunnies named Balletusa and Primausa.
  • Something Completely Different: Sanrio's latest character franchises such as Show by Rock!! and "Aggressive Retsuko" appear to be more aimed at older views.
  • Stop Motion: Used for earlier videos promoting the Sugarbunnies, are more notable example of this use in Sanrio would be their "Hello Kitty Stump Village" series made in 2007.
  • Super-Deformed: Chibimaru and the Cinnamoroll spin-off "Cinnamoangels" starring Chiffon, Mocha, and Azuki.

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