Advertising: Segata Sanshiro
In the 1990s, Hiroshi Fujioka played the eponymous Segata Sanshiro (pictured), the Japanese spokesman for Sega's Saturn console - a crazed martial artist who beat the living crap out of kids for not playing Sega Saturn and singing his own theme song (well, part of it), which was later released as a single that sold over 100,000 copies. It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (up to the Sega Dreamcast).His last commercial consisted of him bravely sacrificing himself to ensure the Dreamcast's release, and his exploits were immortalized in Sega's last first-party Saturn game Segata Sanshiro Shinkenyugi.His exploits have given him a Memetic Badass status comparable to Chuck Norris, except this guy has video footage to back the claims up. The two faced off, with the end result being the two tying, and breaking the universe in the process.He was one of the three winners for the voting of DLC characters in Sonic & All Stars Racing Transformed.He made his American comic first appearance in Archie Comics' Sonic the Hedgehog issue #269.A collection of the commercials can be found here.
The Segata Sanshiro commercials provide examples of:
- Advertising Campaigns: Probably one of the best (and ridiculous) advertisement series ever made.
- Awesomeness Is Volatile: When Segata judo-tosses someone, they explode. Twice.
- Badass: What else could you expect?
- The man threw another man, and the other guy EXPLODED.
- Back from the Dead: Sonic & All-Stars Racing Transformed retcons his final commercial, having him survive, but showing that he spent THE ENTIRE 14 YEARS SINCE THEN making sure Sony's rocket never hits Sega's headquarters.
- Big Ol' Eyebrows
- Bragging Theme Tune: The solitary man who devoted his soul to the way of games.Today, he comes again
He will punish those who do not play seriously
Their battered bodies will never forget!
- Breakout Character: He was so popular that his theme song got a hit single release AND he had the honor of getting his own video game as the last major Sega Saturn release!
- Catch Phrase: "Sega Saturn Shiro!"
- Charles Atlas Superpower: Strong enough to catch a cruise missile. With his bare hands. In mid-air. Then force it into space.
- Complaining about People Not Liking the Show: An In-Universe example; if you're not playing on the Sega Saturn when Segata comes around, he will beat you into doing it.
- Covert Pervert: Insisted on applying mouth-to-mouth resuscitation to an unconscious woman, despite being in a burning building and the woman's younger sister pulling his shirt to get him off her.
- Deconstruction: Mostly Played for Laughs:
- When he lifts a goal up to prevent the opponent team from winning, he gets a red card for it.
- When he goes ice-skating barefoot, he has to warm his feet back up afterwards.
- Also the fact that a zombie will always get back up no matter how many times you judo-throw them.
- Determinator: He refuses to die; he cameos in Sonic & All-Stars Racing Transformed, still riding the same missile he stopped from crashing into Sega HQ, still alive, and still holding his beloved Sega Saturn.
- Does Not Like Shoes: In keeping with his general appearance as a martial arts master. This is highlighted in the advertisement for Winter Heat, wherein he races across an ice rink against a skater. While barefoot. And wins. (Although he's shown trying to warm his feet up afterward, at the end of the commercial.)
- Disproportionate Retribution: Playing outside? Going clubbing? When you should be playing a Sega Saturn?! You deserve to be judo flipped, applied a rear-naked choke, and left in a pile of bodies with your friends!
- Double Meaning: His Catch Phrase "Sega Saturn Shiro" could both mean "Play the Sega Saturn" or "Sega Saturn Whitenote ".
- Dying Moment of Awesome: If stopping a missile with his bare hands and pushing it into space with him until it explodes doesn't count, nothing does.
- Failed a Spot Check: For some reason, a lot of people who aren't playing Sega Saturns fail to notice the brawny, barefooted, Gi-clad Judo master of legend standing in their way.
- Graceful Loser: His appearance in the Archie Sonic comics has him lose to Sonic himself. He declares there's no shame in losing to him.
- Gretzky Has the Ball: If Segata wants a football team to win, it will win. He got called out for it in the second one.
- He also kicks a baseball instead of hitting it with a bat.
- And goes ice skating... without skates. Or any kind of footwear, for that matter.
- Heroic Sacrifice: When Sega cancelled the Saturn and launched the Dreamcast, they gave Segata an honorable sendoff. The Dreamcast logo appears just once, at about :13.
- Large Ham:
- Made of Iron: A baseball-pitching machine shoots close to 100 baseballs at him, and they harmlessly bounce off his chest.
- Manly Tears: Here. And his Grand Finale will make you do the same.
- Mascot: Of the Sega Saturn
- Mundane Made Awesome: A judo master beating people up whilst a bombastic and over-the-top chorus of men chant "SEGATA SANSHIRO! SEGATA SANSHIRO! SEGA SATAAAAN... SHIRO!!!"? Of course it's awesome!
- Oh, Crap: The reaction of anyone who met Segata Sanshiro while not playing Sega Saturn... and is about to be beaten to pulp.
- One-Man Army: When the other army looks like this, you should be retreating. Although it won't help.
- Punny Name: His name sounds like "Sega Sataan Shiro" ("Play Sega Saturn") with the third and fourth katakana switched, or, more to the point, like a play on famous judo practitioner Sugata Sanshiro's name.
- Rated M for Manly
- Say My Name: Standard procedure of seeing him, accompanied with Oh, Crap.
- Serious Business: Sega Saturn. Serious Business.
- Theme Music Power-Up: His theme song always plays right when he's about to beat someone up
- Training from Hell: Segata's daily routine involves carrying a giant Sega Saturn up a hill, attempting to judo flip a tree with a Saturn attached to it, and Button Mashing a Saturn controller...with his fists!
- Unflinching Walk: "BOMBAAMAN!" [walks away from explosion] "Sega Saturn..."
- When All You Have Is a Hammer: The man serves justice, defeats opponents, and wins soccer matches by judo throws.
- Would Hit a Girl: In the Shining Force III ad, here.
- Troper: "Oh yeah. Now what trope do I have to see..." (someone taps his shoulder) "Look, I'm kinda bus— S-SEGATA SANSHIRO!?"
Segata: (beats Troper to a pulp for contributing to tropes rather than playing Sega Saturn)
Troper: "S... Segata Sanshiro..."
Segata: "Sega Saturn, shiro!"