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Advertising: Segata Sanshiro
You'd better run, boy.note 

In the 1990s, Hiroshi Fujioka played the eponymous Segata Sanshiro (pictured), the Japanese spokesman for Sega's Saturn console - a crazed martial artist who beat the living crap out of kids for not playing Sega Saturn (and again singing his own theme song {well, part of it} later released as a single that sold over 100,000 copies). It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (at least up to the Sega Dreamcast).

His last commercial consisted of him bravely sacrificing himself to ensure the Dreamcast's release, and his exploits were immortalized in Sega's last first-party Saturn game Segata Sanshiro Shinkenyugi.

He was one of the three winners for the voting of DLC characters in Sonic & All Stars Racing Transformed.

A collection of the commercials can be found here.

The Segata Sanshiro commercials provide examples of:


Troper: "Oh yeah. Now what trope do I have to see..." (someone taps his shoulder) "Look, I'm kinda bus— S-SEGATA SANSHIRO!?"
Segata: (beats Troper to a pulp for contributing to tropes rather than playing Sega Saturn)
Troper: "S... Segata Sanshiro..."
Segata: "Sega Saturn, shiro!"
Ernest P. WorrellAdvertising TropesShigesato Itoi
PeggyNotable CampaignsThe Simpsons

alternative title(s): Segata Sanshiro
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