[[caption-width-right:263:You'd better run, boy.[[note]]Unless you have a SegaSaturn and still play it.[[/note]]]]

In the 1990s, HiroshiFujioka played the eponymous Segata Sanshiro (pictured), the Japanese spokesman for Sega's [[SegaSaturn Saturn]] console - a crazed martial artist who beat the living crap out of kids for not playing Sega Saturn (and again singing his own theme song {well, part of it} later released as a single that sold over 100,000 copies). It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (at least up to the SegaDreamcast).

His [[GrandFinale last commercial]] consisted of him [[HeroicSacrifice bravely sacrificing himself]] to ensure the Dreamcast's release, and his exploits were immortalized in Sega's last first-party Saturn game ''Segata Sanshiro Shinkenyugi''.

His exploits have given him a MemeticBadass status comparable to ChuckNorris, except this guy has video footage to back the claims up.

He was one of the three winners for the voting of DLC characters in ''[[VideoGame/SegaSuperstars Sonic & All Stars Racing Transformed]]''.

He made his American comic first appearance in ''ComicBook/ArchieComicsSonicTheHedgehog'' issue #269.

A collection of the commercials can be found [[http://www.youtube.com/view_play_list?p=AA843C15703B603F&search_query=segata+sanshiro here.]]
!!The Segata Sanshiro commercials provide examples of:
* ActorAllusion: Fujioka's most iconic character, the original ''Series/KamenRider'', was written out of ''Series/KamenRiderV3'' also by stopping a missile. It [[spoiler:also]] didn't last.
** One of the music videos also has him delivering a flying kick to the camera, which is also a callback to Kamen Rider's trademark finishing move.
* AdvertisingCampaigns: Probably one of the best (and ridiculous) advertisement series ever made.
* AwesomenessIsVolatile: When Segata judo-tosses someone, they ''[[http://www.youtube.com/watch?v=5V65dtKOk2Y explode.]]'' '''Twice.'''
* {{Badass}}: What else could you expect?
** The man threw another man, and the other guy [[http://www.youtube.com/watch?v=5V65dtKOk2Y EXPLODED]].
* [[spoiler:BackFromTheDead: Sonic & All-Stars Racing Transformed retcons his final commercial, having him survive, but showing that he spent '''THE ENTIRE 14 YEARS SINCE THEN''' making sure Sony's rocket never hits Sega's headquarters.]]
* BigOlEyebrows
* BraggingThemeTune: The solitary man who devoted his soul to the way of games.
-->''Today, he comes again''\\
''He will punish those who do not play seriously''\\
''Their battered bodies will never forget!''
* BreakoutCharacter: He was so popular, his theme song got a hit single release, and he had the honor of getting his own video game, as the last major SegaSaturn release, no less!
* CatchPhrase: "Sega Saturn Shiro!"
* CharlesAtlasSuperpower: Strong enough to catch a cruise missile. With his bare hands. [[SugarWiki/MomentOfAwesome In mid-air.]] ''[[UpToEleven Then force it into space.]]''
* ComplainingAboutPeopleNotLikingTheShow: An InUniverse example; if you're not playing on the Sega Saturn when Segata comes around, he will beat you into doing it.
* CovertPervert: Insisted on applying mouth-to-mouth resuscitation to an unconscious woman, despite being in a burning building and the woman's younger sister pulling his shirt to get him off her.
* {{Deconstruction}}: Mostly PlayedForLaughs:
** When he lifts a goal up to prevent the opponent team from winning, he gets a red card for it.
** When he goes ice-skating barefoot, he has to warm his feet back up afterwards.
** Also the fact that a zombie will always get back up no matter how many times you judo-throw them.
* {{Determinator}}: [[spoiler: He refuses to die; he cameos in ''[[VideoGame/SegaSuperstars Sonic & All-Stars Racing Transformed]]'', still riding the same missile he stopped from crashing into Sega HQ, still alive, and still holding his beloved Sega Saturn.]]
* DoesNotLikeShoes: In keeping with his general appearance as a martial arts master. This is highlighted in the advertisement for ''[[https://www.youtube.com/watch?v=rd9cWvAOZ8A Winter Heat]]'', wherein he races across an ice rink against a skater. While barefoot. ''And wins''. ([[DeconstructedTrope Although he's shown trying to warm his feet up afterward, at the end of the commercial.]])
* DisproportionateRetribution: Playing outside? Going clubbing? When you should be playing a Sega Saturn?! You deserve to be judo flipped, applied a rear-naked choke, and left in a pile of bodies with your friends!
* DoubleMeaning: His CatchPhrase "Sega Saturn Shiro" could both mean "Play the Sega Saturn" or "Sega Saturn White[[note]]The new model that was out in Japan when the Segata Sanshiro ads began[[/note]]".
* DyingMomentOfAwesome: If stopping a missile with his bare hands and pushing it into space with him until it explodes doesn't count, ''nothing'' does.
* FailedASpotCheck: For some reason, a lot of people who aren't playing Sega Saturns fail to notice the brawny, barefooted, Gi-clad Judo master of legend [[BehindTheBlack standing in their way.]]
* GracefulLoser: His appearance in the Archie Sonic comics has him lose to Sonic himself. He declares there's no shame in losing to him.
* GretzkyHasTheBall: If Segata wants a football team to win, it [[http://www.youtube.com/watch?v=-jUzIxnbkpI will]] [[http://www.youtube.com/watch?v=J3cVQPSTEyA win.]] He got called out for it in the second one.
** He also kicks a baseball instead of hitting it with a bat.
** And goes ice skating... without skates. Or any kind of footwear, for that matter.
* HeyItsThatGuy: [[Series/KamenRider HENSHIN!]]
* HeroicSacrifice: When Sega cancelled the Saturn and launched the Dreamcast, they gave Segata [[http://www.youtube.com/watch?v=yhrLrBT2hp0 an honorable sendoff.]] The Dreamcast logo appears just once, at about :13.
* LargeHam: Oh, come on!
* MadeOfIron: A baseball-pitching machine shoots close to 100 baseballs at him, and they harmlessly bounce off his chest.
* ManlyTears: [[http://www.youtube.com/watch?v=iIzVm_IvbAM Here.]] And his GrandFinale will make ''you'' do the same.
* {{Mascot}}: Of the Sega Saturn, and '''''how'''''.
* MundaneMadeAwesome: A judo master beating people up whilst a bombastic and over-the-top chorus of men chant "SEGATA SANSHIRO! SEGATA SANSHIRO! SEGA SATAAAAN... SHIRO!!!"? Of course it's awesome!
* OhCrap: The reaction of anyone who met Segata Sanshiro while not playing SegaSaturn... and is about to be beaten to pulp.
** Of course he not immune to it himself as seen in the TheHouseOfTheDead [[https://www.youtube.com/watch?v=HO1DTuXOAGE commercial.]]
* OneManArmy: When the other army looks like [[http://www.youtube.com/watch?v=9TLkdLqmxuk this,]] ''you should be retreating''. Although it won't help.
* PunnyName: His name sounds like "Sega Sataan Shiro" ("Play Sega Saturn") with the third and fourth katakana switched, or, more to the point, like a play on famous judo practitioner Sugata Sanshiro's name.
* RatedMForManly
* SayMyName: Standard procedure of seeing him, accompanied with OhCrap.
* SeriousBusiness: Sega Saturn. ''Serious Business.''
* ThemeMusicPowerUp: His theme song always plays right when he's about to beat someone up
* TrainingFromHell: Segata's daily routine involves carrying a giant SegaSaturn up a hill, attempting to judo flip a tree with a Saturn attached to it, and ButtonMashing a Saturn controller...''with his fists!''
* UnflinchingWalk: [[VideoGame/{{Bomberman}} "BOMBAAMAN!"]] [''walks away from explosion''] [[{{Catchphrase}} "Sega Saturn..."]]
* WhenAllYouHaveIsAHammer: The man serves justice, defeats opponents, and [[ArsonMurderAndJaywalking wins soccer matches]] by judo throws.
* WouldHitAGirl: In the ''VideoGame/ShiningForceIII'' ad, [[http://www.youtube.com/watch?v=obLniZJF1H0 here.]]
-->'''Troper''': ''"Oh yeah. Now what trope do I have to see..."'' (''someone taps his shoulder'') ''"Look, I'm kinda bus-- '''[[OhCrap S-SEGATA SANSHIRO!?]]"'''''\\
'''Segata''': (''[[TVTropesWillRuinYourLife beats Troper to a pulp for contributing to tropes rather than playing Sega Saturn]]'')\\
'''Troper''': ''"S... Segata Sanshiro..."''\\
'''Segata''': ''"Sega Saturn, shiro!"''