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- A Malt*O*Meal ad featured a bear walking into a mountain cabin to join the inhabitants for breakfast. He politely asks for more Malt*O*Meal.
- The white Teddy Bear named "Snuggle" whole is the mascot for Snuggle Fabric Softner. Especially in the 80s commercials such as this one.
- Who could forget good old Smokey the Bear, the friendly forest bear who has been the fire prevention safety advocate mascot since 1944!
- The Bear from Masha and The Bear is generally friendly to Masha and others.
Anime And Manga
- Labra, Rossa, Sakuran and Chocolat of Jewelpet.
- Blackberry and his mother from Happy Happy Clover are very friendly and nice to other animals in Crescent Forest. However in later volumes, Clover mentions to not wake them up during hibernation since they don't want to see them go berserk.
- Kenta and Issa one of the talking stuffed animals from◊ Animal Yokocho.
- Shirokuma Cafe stars a brown bear, a polar bear, and a panda, just like We Bare Bears (see below, under Western Animation), although Shirokuma came first. (Unsurprisingly, they have Friendly Fandoms!) All three bears are genuinely nice and friendly.
- Suzy's Zoo: Daisuki! Witzy: Witzy's best friend, Boof.
- Arthur from Circles is The Bear, literally and figuratively, but a very friendly bear at that. He cares about his friends so much that he treats them all like family. He even volunteered to be Santa for the orphanage children when no one else fit the bill and he loved to make people happy.
- In Mike Kunkel's Herobear and the Kid, a young boy inherited a magical stuffed teddy bear from his grandfather that, with the press of a nose, can transform into a 10-foot tall cape-wearing polar bear named Herobear. As his name implies, Herobear is a friendly and heroic bear with superpowers who fights for good and justice.
Films - Animated
- Played with in the promotion for Toy Story 3, which generally left it ambiguous whether Lots-o-Huggin' Bear is an example of this trope or Bears are Bad News. It turns out he's the Big Bad of the film.
- Brother Bear begins with Kenai discovering that his spirit animal is "the Bear of Love". And then he tries to prove his toughness by slaying a bear and gets turned into one as a result, and discovers that bears are pretty nice.
- The Jungle Book has Baloo, a lazy, fun-loving bear become a friend to Mowgli.
- The Adventures of the Wilderness Family trilogy features the Gentle Giant black bear Samson. He even saves the family from a rogue bear in the first film.
- In Aladdin, bears appear in Prince Ali's menagerie along with some lions in the "Prince Ali" song. They are only on screen for a few seconds, but they give a friendly smile at the audience, implying this trope. The third film has Genie using a bear for a Kodiak moment.
- Po, the Kung Fu Panda, is a clumsy panda bear who has a heart for justice and trains hard to join the fierce warriors who protect the village and is a Big Fun and hearty guy to hang around with.
- Norm from Norm of the North, who falls more into being the clumsy, fun-loving jester type of friendly bear.
- Many children's literature stories feature friendly animals and this includes very friendly bears as well.
- Escape to Witch Mountain: Tia frees a captured bear, which goes along with Tony and Tia and protects them.
- Gentle Ben, a children's book turned film turned live-action TV show, starring Ben, a gentle bear.note
- Winnie-the-Pooh, being based upon a teddy bear, is lovably dim and goodhearted, and is often thinking about honey.
- Kipling's The Jungle Book had Baloo be more serious than the Disney version, but he was clearly Mowgli's friend.
- Paddington Bear is very polite around people in London. But he's prone to causing some trouble (Mostly accidentally) when ever he goes somewhere or trying to help others.
- Tessie Bear from Enid Blyton's Noddy series is one of Noddy's best friends along with Big Ears. She's very calm and and kind with others.
- The title character of Corduroy.
- Franklin's best friend, Bear and his family, from the books, films, and two Animated Adaptations. Bear is the kindest and sweetest bear you could ever meet who is always noble, courteous, honest, and tender to Franklin and his friends. He is a Gentle Giant who has the biggest heart out of his friends and is made of Incorruptible Pure Pureness.
- Boris from The New Bear at School by Carrie Weston. He is a new student in a school of small animals and they are naturally afraid of him being a huge bear. Boris tries to make friends but they keep avoiding him, leaving him to eat alone at lunch and play alone in class. Luckily after he scared away troublesome rats from his classmates, they admired Boris and became friends with him.
- All of the bears seen in the Little Bear series, as well as the Nelvana animated adaptation.
- The Berenstain Bears, the titular family from the books and animated adaptations.
- Lars The Polar Bear Cub from the German children's story and animated series The Little Polar Bear. He is a friendly male polar bear cub who goes on various adventures in an Arctic setting. His best friend is a seal named "Robby".
- Seymour Eaton's The Roosevelt Bears was a serialized children's story about two amiable talking bears, Teddy B. and Teddy G., who travel across America in the early 20th century.
Live Action TV
- Ben the Grizzly bear in The Life and Times of Grizzly Adams is a gentle friend of the fugitive Mountain Man and in that series, his presence means that any innocent soul lost in the woods will be safe with him around. Furthermore, Adams' connection to local wildlife often doesn't apply to the larger and more aggressive predators, but they know better than to cross Ben.
- The Muppets
- Fozzie Bear from The Muppet Show. He is a pal to Kermit and other Muppets, as well as having his own comedy routine.
- Bobo from Muppets Tonight. Although larger and with a more intimidating role as security guard, he's just as big a softie as Fozzie, if not more so.
- And from Sesame Street, there's Baby Bear.
- Bear from Bear in the Big Blue House is incredibly friendly, while Ojo, a cub who lives with him (Who may or may not be related) is a sweet adorable little kid.
- The Cinnamon Bear, a radio play from the 1930s. Paddy O'Cinnamon, the eponymous bear, is a resident of Maybeland who helps children Judy & Jimmy search for their lost Silver Star (to put on top of the Christmas tree).
- Played astonishingly straight considering the nature of the Old World of Darkness by the Gurahl (Werebears). They are Gaia's Healers, the bringers of succor, the ones that regard those of thier number who let bands of starving humans kill them for food as honored heroes. While Rage and Frenzy are something they are capable of, they are far less prone to this than Garou* . Of course, pushing them far enough to berserk or otherwise convincing them that they must resort to violence is a serious mistake.
- Banjo, the bear from Banjo-Kazooie, is friends with Kazooie, Bottles, and Mumbo. In general, he's also very kind and friendly to most of not all of the minor NPCs he comes across, at least in comparison to his companion Kazooie.
- Tae the Bear God of Lusternia. He has a Little Guy, Big Buddy relationship with his (much brighter) friend Bollikin, and spends most of his time playing with his bear creations and eating honey. He still shouldn't be messed with, though.
- Okku in Neverwinter Nights 2: Mask of the Betrayer manages to be both this and Bears are Bad News. He's a Gentle Giant most of the time, soft-spoken and intelligent, known to crack jokes on occasion, and a loyal ally to a good-aligned Knight-Captain, but cross him at your peril.
- While Teddie of Persona 4 isn't a bear in the strictest sense - he appears to be an animate bear-themed mascot costume, then he grows a human body, before it's revealed at his Social Link's Max Rank that he's actually a Shadow who grew and ego - he maintains the idea that he's a bear, constantly using many, many bear puns. He's also the most energetic member of the Investigation Team, all too happy to buddy up close to everyone, and one of his most prevalent aims is to find out what "score a hot stud" means.
- The bear mother in MySims Kingdom follows you despite being a visitor, and does not maul you even though you approach her cub. Don't try this at ho-- er, in the woods.
- Heavy Weapons Guy is only a bear through Animal Motifs, but he's an example of both this and Bears are Bad News. Like a bear, he worries about his family quite a bit. (The Communist government executed their father and threw him, his mother, and sisters in a gulag in Siberia, and he was forced to torture the guards, free all the prisoners, and burn the place down to escape. The guards have been chasing them ever since, so he has reason to worry.), and sends money and food back to them. This Big Brother Instinct carries over to his team, including his superior, Miss Pauling.
- iOS/Android word puzzle game Alphabear tasks you with collecting cute bears. Each bear has a unique costume and ability, and they grow in size depending on how high your score is.
- Animal Crossing has a number of villagers who can live in your town that are bears. They even come in two varieties: regular bears and cubs, who are smaller. All of them can be very friendly once befriended, even the Cranky ones.
- The Brothers Bear in Donkey Kong Country 3: Dixie Kong's Double Trouble! are a group of bear brothers who help out and assist Dixie and Kiddy on their journey. They are kind and friendly and give out tips and sell items to the Kongs. (Except for Brash.)
- Due to Pokémon being a vast array of species, each with varying personalities, you might find a mean Teddiursa, Pancham, and Cubchoo, but you might also find a very friendly Ursaring, Pangoro, and Beartic. Bewear subverts this. It's actually a very friendly Bear Pokemon, however it is dreaded around the Alola Region due to it not knowing it's own dangerous strength, causing it to inadvertently crush the things he hugs. Including it's own trainer.
- The upcoming Nintendo 3DS game "Teddy Together" involves the player interacting and befriending a living teddy bear.
- Happy Tree Friends:
- The Care Bears act friendly among themselves, and when visiting children. These bears would not give injuries; they would give someone a hug! This of course carries on to their Animated Adaptations- Care Bears: Adventures in Care-a-Lot, Care Bears: Welcome to Care-a-Lot, and Care Bears & Cousins
- The Cleveland Show gives us Tim, a friendly bear that actually sits around and drinks beer with other characters.
- On My Little Pony: Friendship Is Magic, Fluttershy has a bear among her many animal friends, notable for being as expressive as her pet bunny Angel. She gives him chiropractic treatment, and he has tea with her.
- Captain Barnacles Bear in The Octonauts. And he is so cute!
- Bosco, the Earth King's pet bear from Avatar: The Last Airbender, may have been picked up from the wild, but he acts very friendly towards the heroes when he first sees them. He's considered extremely unusual due to the fact that he's a regular bear as opposed to a Mix-and-Match Critter that the series is known to have.
- The title characters from Adventures of the Gummi Bears.
- Zigzagged by the character Beary Nice from Uncle Grandpa. He's a bright-eyed, bowtie-wearing bear with an overly friendly and calm disposition. It's not clear if he's oblivious to his friend Hot Dog Person's frequent suffering, or if he's secretly aware.
- The four main heroes of TaleSpin are all bears.
- Penny Ling from Littlest Pet Shop (2012) is cute, but you don't want to make her upset or make her cry.
- Penguins of Madagascar gives us Corporal, a polar bear and member of the skilled team of secret agents known as North Wind, who hugs and fawns over the penguins when he first meets them.
- The main trio of We Bare Bears are a grizzly bear, a polar bear, and a panda who just want to adapt to human life in San Francisco. Of course, Hilarity Ensues.
- Ludovic the bear◊ from the dutch stop-motion series Ludovic.
- Goldie & Bear, a Disney Junior series, features the title characters based on Goldilocks and the baby bear. Bear is very friendly and enjoys spending time and hanging out with Goldie.
- Humphrey The Bear is clumsy and pesky sometimes but he is also friendly and very well-meaning who just tries to eat what he can, but he sometimes ends up a Butt Monkey.
- The title character from The Adventures of Teddy Ruxpin, as well as the talking toy and series of books and tapes that it was based on, is nice, caring and friendly to everyone. The opening line from the first cassette tape (also used in one episode of the TV series) pretty much says it all:
Teddy Ruxpin: Hi. My name is Teddy Ruxpin. Can you and I be friends?
- The Trope Codifier is the actual Teddy Bear, invented in 1902 in reference to an incident where Teddy Roosevelt refused to kill a bear that had been captured and tied up for him to "hunt".
- Pandas have always been immune to the usual depiction of bears, even though they're really just as dangerous as other bears are (though admittedly less carnivorous than other bears; in fiction they may be portrayed as entirely vegetarians, falling under Herbivores Are Friendly).
- Despite being listed under Bears are Bad News, Wojtek was well-known for being a friendly and lovable creature who loved to play in water and eat sweets (as well as his cigarettes and liquor - he was an official grunt in the Polish Army, after all!), and liked nothing better than hanging out with his adopted human family in the 22nd Artillery Supply Company. Of course, that also meant that enemies of his platoon (like the Nazi agent hiding in the showers) learned Bears are Bad News. The unit's insignia to this day is of Wojtek carting ammo.
- Wojtek wasn't the first enlisted bear in history of the Polish military. During the Russian Civil War, the "Murmansk group", a Polish unit fighting on the Allied side, adopted a polar bear during their fight in the frozen wastes of northwestern Russia beyond the Polar Circle. A corporal was assigned to train it and the bear quickly learned proper marching and military salute. Sadly, shortly upon the unit's return to Poland, the hapless animal ran away and was killed by local farmers. The bear's military duty didn't end this way, though, as it was stuffed and placed as an exhibit in the Polish Army Museum in Warsaw.
- Gummi bears! The snack, that is; for the characters, see under Western Animation.
- Mark Dumas and his pet polar bear.
- Polar bears playing with huskies. Squeeing guaranteed.
- Hercules was a grizzly bear that belonged to Scottish wrestler Andy Robin and his wife Maggie. He lived in the house, ate cooked food (he wouldn't touch raw meat) and was so tame that he'd let people (usually Andy) ride around on his back. There was also an incident in 1980 where he ran away during the filming of a Kleenex advert in the Outer Hebrides and wasn't found for almost a month, during which time he lost half his body weight because he wouldn't kill and eat any of the livestock or wildlife in the area.