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- Coca-Cola's famous commercials featuring polar bears that they bring out every year around the holidays.
- In late 2011, they even released special-edition red-on-white cans (instead of the traditional white-on-red) as part of a "Save the Polar Bears" campaign.
- Rival Pepsi has used bears for a Super Bowl commercial on a couple of occasions.
- Fedex studied recent Super Bowl commercials to come up with the ten factors needed for the best commercial ever. It involved Burt Reynolds getting kicked in the nuts by a talking bear (product message optional).
- Charmin toilet paper ads.
- The Sugar Bear (orignally three Sugar Bears) from the Sugar Golden Crisp cereal boxes.
Anime and Manga
- Shirokuma Cafe has Panda and Polar Bear as two of its core characters. Polar Bear is the owner of the titular cafe and is a Pungeon Master. Panda is a rather lazy Cloudcuckoolander who is a regular patron. Though Grizzly, while a serious character, many of the running gags involve Polar Bear annoying Grizzly and waking him up from hibernation just to ask pointless questions.
- In the French graphic novel Pyrenee the Wild Child title character is a girl raised by a bear in the mountains. The bear is mostly seen as a big furry dope, but there's one scene where they get into a serious argument and he only just manages to hold back from killing her.
- Tom Poes: Olivier B. Bommel is a bear who lives in a castle. Despite always calling himself brave, cunning and strong he always chickens out whenever danger is about and it's always his Sidekick Tom Poes who has to save him.
- Baloo in The Jungle Book epitomizes the "lovable lug" archetype for bears. Baloo was also friends with Mowgli in the original Kipling story, although a less comedic character, but his Disney version is probably the most well-known.
- Little John in Disney's Robin Hood splits his time pretty evenly between making cracks of his own and serving as Robin's straight man. It helps that he's basically the same character as the aforementioned Baloo (and voiced by the same guy).
- Bongo the Bear from the first segment of Fun and Fancy Free is a friendly, somewhat bumbling circus bear.
- Cubby from Peter Pan is a human, but he wears a bear suit as clothing.
- Br'er Bear from Song of the South. He's a villain, but a harmless and humorous one.
- Muk and Luk from Balto are cute, playful polar bear cub twins.
- The second half of the film Brave had Queen Elinor and the triplets being turned into bears played for comedy except when Queen Elinor slowly loses her mind.
- Po, the title character of Kung Fu Panda is initially a bumbling Kung Fu Fan Boy and a bit of a Butt Monkey. He becomes an Ascended Fanboy and competent Kung Fu warrior, but never loses his comedic side. He's voiced by Jack Black, to boot.
- Averted with teddy bear Lotso in Toy Story 3. He is a manipulative, evil Big Bad.
- Corporal from Penguins of Madagascar is a Dumb Muscle polar bear whose obsession with cute animals is Played for Laughs.
Film (Live Action)
- The bears in the movie based on the Country Bear Jamboree, The Country Bears.
- In Sadko, The Big Guy proves his strength by wrestling a bear. When the Mystery Science Theater 3000 crew riffed on the film, they turned this scene into the bear staging an intervention and giving the guy a hug.
- In The Love Bug, during the big race, Thorndyke's car bogs down in a lake. While his partner, Havershaw, struggles to push the car out of the water, a bear somehow gets into the car in Havershaw's place. Hilarity Ensues.
- The title character of Ted is a living teddy bear who's a foul-mouthed wisecracker.
- Winnie-the-Pooh, being based upon a teddy bear, is lovably dim and goodhearted, and is often thinking about honey.
- Paddington Bear Poor Paddington tries to be a proper gentleman, but a combination of misunderstandings and bad luck keep landing him in strange situations.
- While the Hoka can be bad for the mental health of those dealing with them, they're very well-meaning, kind-hearted beings.
Live Action TV
- Kintaros of Kamen Rider Den-O is partially based on a bear; for the most part he Does Not Know His Own Strength, a bit clumsy, and a Gentle Giant all in one package.
- Brutus the Bear on the nature show America the Wild. He was raised in captivity, has absolutely no sense for survival in the wild and is just a cuddly klutz whose human likes to take out to the wilderness to try to demonstrate both the natural power of bears and the complete ineptitude of Brutus (who can't even fish properly!)
- Saturday Night Live: According to Dana Carvey, Christopher Walken likes sketches with bear suits because "Bear suits are funny. And bears as well."
- Black Mirror episode "The Waldo Moment" has the eponymous character; an animated bear that was used in a topical comedy show. The episode focuses on Waldo entering a real-life election and things soon turn darker.
- A sabotage on Cutthroat Kitchen during their "Camp Cutthroat" outdoors special Invoked a cross of this and Bears Are Bad News. The sabotaged chef could not touch any of the food themselves, but had to relay all prep and cooking instructions to "Bob the Bear" (a stagehand in a bear costume). The sabotage itself was "bears are bad news," but the way the sabotaged chef and "Bob the Bear" handled it (treating the bear like an oversized, clumsy kid with a short attention span) turned it into this quickly.
- The Far Side depicted bears sympathetically, even (or especially) when they go after humans.
- The Muppets seemed to be quite fond of showing off ursine characters in this manner:
- Fozzie Bear from The Muppet Show. He also has his own comedy routine (albeit consisting of bad jokes), and furthermore has been pals with Kermit and other Muppets.
- Bobo, a more recent addition to Kermit's entourage. He looks more like a real bear, and in some cases, particularly in recent Muppet movies, such as Muppets from Space and The Muppets, he is depicted as a well-meaning assistant to the Big Bad in the movie in question, one who ends up allying with the heroes.
- Baby Bear from Sesame Street.
- Bear in the Big Blue House.
- Samson from Sesamstrasse, the German version of Sesame Street. American audiences got to see him as part of Sesame Street Stays Up Late, an international special from 1993.
- The Bear in the Flying Carousel from Teletubbies, unlike that other bear from that show.
- Trained bears are common performers at circuses, enough so that they named a trope.
- And, of course, pandas have often been portrayed as humorous in fiction, even though they're really just as dangerous as other bears are.
- Behold: Bears racing monkeys on bicycles. Is it not awesome?
- The Polite Bears!
- The Country Bear Jamboree at Disneyland and Disney World. Bears playing musical instruments! And singing!
- Also, in the original circus segment of the Main Street Electrical Parade, one of the floats was a bear balancing on one foot on a set of barrels while having hoops looping around its arms and legs and balancing a honey pot on its head.
- Teddie in Persona 4. Though he's not exactly a bear, he's actually a Shadow that takes form of a stuffed bear plush to endear himself with humans, and through interaction with party members, he grew a human body and thus his bear form is just his 'suit'. Otherwise, he fits the trope like a tee, with additions of tons of bear puns. Shadow Teddie, on the other handů
- Banjo from Banjo-Kazooie.
- Ōkami features a sleepy bear who is usually napping, Snot Bubble and all, while standing on some object. Though Susano mistakes him for a "foul beast" and attacks him at one point, all it does is wake the bear (briefly) up.
- The Brothers Bear from Donkey Kong Country 3: Dixie Kong's Double Trouble!.
- Claire the Bear of The Sims has a flower by her ear, digs through trash cans, interacts with certain appropriate objects (such as teddy bears, bear-skin rugs, and beehives) in silly ways, walks on tiptoes, and does not interact directly with Sims at all.
- Tekken features Kuma, a tamed, intelligent bear who practices karate. While he can be vicious when motivated, he spends a lot of time haplessly chasing his unrequited love, a female panda. Notably, his most powerful attack is a deadly fart.
- Sore Thumbs has a blue midget bear named Coleman as its Animal Mascot. While Coleman still can be vicious, he's also a constant source of comic relief, talks in half-growls, and is small enough to pass for a teddy bear when standing still.
- When some bar-bear-ian Were-bears turned up in Exiern they unleashed a Hurricane of Puns, utterly un-bear-able in the watching crowd.
- Tony and his friends from Tony Comics
- Beary, Benzaie's son/brother who also happens to be a plush polar bear, and usually winds up as The Woobie thanks to the way Benzaie treats him.
- Baloo again in TaleSpin, as well as Rebecca, Molly, and Kit.
- The Dummi Bears, an obvious spoof of the Care Bears from Rugrats, though their name is an homage to...
- The Gummi Bears, though they had a wide variety of personalities and everyone was a bear, all had elements of this.
- Gruffi is the Comically Serious and occasional Butt Monkey.
- Zummi is an Absent-Minded Professor.
- Grammi is the Apron Matron and Gruffi's Sitcom Arch-Nemesis.
- Tummi is the somewhat ditzy Big Eater.
- Sunni and Cubbi are a Cheerful Child pair whose interactions with and without the other can cause some serious hilarity.
- In the Teen Titans episode "Bunny Raven, or How to Make a Titanimal Disappear", Cyborg gets turned into a dancing bear, in a tutu. Due to the magical properties of the realm they were trapped in, every time he removed the tutu, a new one winked into existence to replace it, resulting in a giant pile of discarded tutus.
- The unnamed bear that appears very often in Harvey Birdman, Attorney at Law.
- Humphrey the Bear from the Classic Disney Shorts (although Donald Duck would not think so).
- Bear from WordWorld.
- Tim, Arianna, and their son from The Cleveland Show.
- The Little Flying Bears.
- Julie Bruin from Tiny Toon Adventures.
- In The Simpsons, Homer Simpson thinks the ballet is a bear wearing a fez and riding around a tiny car.
- Both the original Thunder Cats and the reboot ThunderCats (2011) has Cute Machines the Ro-Bear Berbils, helpful, rainbow-hued robotic teddy bears who love to build and repair things.
- Hanna-Barbera seems to like this trope. Cases in point:
- The Tex Avery Oscar-nominated The Legend of Rockabye Point ostensibly starred Chilly Willy, but was all about the hungry polar bear vying for a haul of fish guarded by a vicious dog.
- Cartoons from MGM would typically display ursine characters in this manner. To wit:
- Barney Bear.
- One short with Barney is called "Barney's Hungry Cousin", which involves another, skinnier, goofier-looking bear that goes to great lengths to steal Barney's picnic food.
- George and Junior, created by Tex Avery.
- Another cartoon directed by Tex Avery was called "Rock-a-Bye Bear", in which a dog is house-sitting for a bear in hibernation; but this bear will instantly wake up at the sound of a pin drop and pummel the dog while yelling "QUIET!! SHADDUP! QUIET!!" and warns that if the watchdog makes any more noise, he will replace him with another watchdog. Hilarity Ensues as a rival dog attempts to wake the bear up so he can steal the watchdog's job.
- There is also a Tom and Jerry cartoon called "Down Beat Bear", which involves a dancing bear that will start dancing to music at will whenever he hears the slightest bit of it — and picks Tom as his reluctant dance partner.
- And from the Chuck Jones period of the 1960s, we have The Bear That Wasn't, a short cartoon about a bear that gets stuck working in a factory after he's mistaken for "a silly man in a fur coat who needs a shave".
- Barney Bear.
- The Looney Tunes cartoons have The Three Bears, also the creation of Chuck Jones.
- The stars of Cartoon Network's We Bare Bears are Grizzly, Panda, and Ice Bear, a trio of socially-awkward ursines trying to live like humans.
- The very first Mr. Magoo cartoon was "Ragtime Bear", in which Magoo, due to his nearsightedness, mistakes a bear that loves banjo music for his nephew Waldo.