The main characters of the story. At first, it was just Doremi, but she was joined by her friends Hazuki and Aiko and formed a Power Trio. Pop joined when she uncovered their secret. Onpu arrived as a rival, but later joined them when they saved her. Together, they had to take care of Hana to get their powers back. Later, Momoko arrived to aid them on their third attempt at becoming Witches. All but Hana choose to give up being Witches in the end.
Tropes shared by all of them
Several Days In The Limelight: Though Momoko only gets these during Motto, Dokkan, and Naisho since she appeared in those seasons only. A similar case with Hana, though she gets them during Sharp too.
Adorkable: All of the girls have this to some extent, some more so than others.
Three Plus Two: At first it was just a Power Trio formed by Doremi, Hazuki and Aiko. Later they are joined by Onpu and Momoko. Hana is special and doesn't need to participate in Magical Stage. Pop was more or less considered part of the five in the first series and Sharp since she kind of was in-and-out, but by Motto! was replaced by Momoko.
Catchphrase: "I'm the unluckiest bishoujo in the world!"
Cool Loser: This Loser Is You, but it takes the span of the whole series for Doremi to realize she has more True Companions than she thinks. Also, she gets along with all of her classmates, gets to take care of a cute baby, and gets to do magic... as pointed out by Mirei (of the fan site Candy Flower fame), what does she actually consider being lucky?
Spell My Name with an S: The subs call her Hadzuki. This is probably to emphasize that her name is spelled with the kana for "tsu." With the dakuten, it's pronounced "zu" anyway, but that spelling indicates how her name is written.
Spoiled Sweet: Hazuki comes from a rich family, but is still the nicest of the girls, and perceptive of people around her.
Town Girls: The Femme to Doremi's Neither and Aiko's Butch.
Vocal Evolution: Her voice was a higher version of Tomoko Akiya's normal speaking voice before it became progressively higher-pitched.
Spell My Name with an S: Aiko's last name is romanized differently on a bunch of official merchandise. Sharp merchandise lists it as "Senoo", Motto merchandise lists it as "Seno", and Dokkan merchandise lists it as "Senoh."
Like Doremi, Onpu's name was music-based. However, she was the Dark Magical Girl at the time, so being a counterpart to her was to be expected.
Like Hazuki, Onpu was also smart. However, she was also very cunning and used said smarts to get her way rather than hep.
Like Aiko, Onpu had a lot of common sense and was pretty Genre Savvy herself.
Fire-Forged Friends: With the first three Ojamajos. She started off as a stand-offish, self-centered Jerkass who used magic for her own personal gain. But during the final exam, she had to work with her rivals without cheating. It was only because of her that they passed in time. After being saved from a 100-year slumber, Onpu became one of their closest friends.
Former Child Star: Lapses into this in Ojamajo Doremi 16, where she has trouble getting more mature roles because she's unable to break out of her child image.
Laser-Guided Karma: She (ab)used Mind Control magic throughout the later half of the first series after her introduction before finally getting hit with this just as she was using it at a time when it was needed to stop a potential Baleful Polymorph.
Nonstandard Character Design: She's the first character not to have pupils. Every character from Onpu on, for some reason, does not have pupils.
One of the Boys: In the first season, Onpu became even more endearing to the boys in the class when she shows them she knows a lot about trains, something that's common for boys and generally considered geeky.
Only Sane Woman: The most calm and level-headed of the girls, though Hazuki is a close second.
Red Oni, Blue Oni: The Blue Oni to Aiko's Red, made prominent in episode 34 of Sharp.
Refusal of the Call: In Ojamajo Doremi 16, Onpu is the only girl besides Pop to refuse becoming a witch apprentice because she's afraid she'll be tempted to use forbidden magic to cure her mother's cancer.
Spell My Name with an S: Onpu's name was romanized as "Ompoo" on a design sketch in Sharp and as "Ompu" on a design sketch in Motto.
Trademark Favorite Food: Loves cute, stereotypically feminine sweets like crepes and waffles to the point she's gotten into a light-hearted argument with Aiko about how she finds the image of takoyaki as particularly crude.
Cloud Cuckoo Lander: Whenever she gets excited about something. Also, she's the only one who finds Toyoken funny. Interestingly, as the series goes on, Momoko continues to get more and more Flanderized when it comes to being this.
Culture Clash: Momoko experiences a lot of these in the beginning of Motto.
Demoted to Extra: In Dokkan, she had little to no Character Development (mainly because Motto gave her enough of it) or memorable moments, almost to the point where you could easily erase her from the script without affecting the main storyline.
Ditzy Genius: Momoko is very good at school and easily one of the top students in her class, but her Culture Clash with Japan usually leads to her moments as The Ditz.
Dude Magnet: Implied to be this. Aside from the fact that all members of the FLAT4 were hitting on her during their first encounter, the reason why Reika Tamaki initially felt threatened by her is because the boys in their class find Momoko very attractive. In Ojamajo Doremi 16, Doremi even mentions that Momoko is very popular with the boys, and they were disappointed when she was unable to come to the class reunion.
Nonstandard Character Design: Like Onpu, Momoko does not have pupils. Similarly, her hair is less "bulby" and more "hairlike." Even Hazuki's hair (previously the most realistic) is usually shown more like a single, connected thing, but Momoko's hair looks more like it actually consists of individual strands. It's a bit jarring.
Late Arrival Spoiler: See that white witch apprentice? Remember that baby Doremi and the girls were supposed to take care of in the previous seasons? Yes, those two are the same person. Chances are you will run into this revelation as soon as you hear of the series. Toei doesn't help it either all of their recent promotional material from Ojamajo Doremi mentions 11-year-old Hana, not baby Hana.
Leitmotif: "Hana-chan no Mahou" and "Hana-chan wa Akachan no Mahou", the latter of which is used more as her Leitmotif.
The fact that everyone was spoiling and being too lenient with her during Dokkan more than guarantees that Hana would pull this, thus both justifying the level in jerkass anddeconstructing her upbringing.
Stage Mom: Haruka toed the line briefly in the past, as she used to be an Elegant Classical Musician who lost her career due to an injury and tried to push little Doremi into a musical career. As little!Doremi had an Heroic BSOD in her first recital, Haruka realized that this could be dangerous and backed off; when Popp wanted to take up music as well, it took her quite a bit of effort to have Haruka approve of it.
Running Gag: Keisuke wants to go fishing. Haruka catches him in the act and stops him. Lather, rinse, repeat.
Hazuki's parents. Akira is a film director, Reiko is a fashion designer; since both of them are very well-known, the Fujiwara family is very well-off, but have trouble in their relationship with their little girl.
Generation Xerox: Surprisingly justified! Reiko's mother tended to make decisions for her, much to her frustration. However, when her mother directly exposed a promising young man as a plagiarist and indirectly as a JerkassGold Digger. It's no wonder she thinks she's doing Hazuki a favor by making her decisions for her, but it was thankfully subverted later on when she realized her mistakes.
One of the Kids: Reiko. She has to rely on Baaya to do things around the mansion and is generally a bit less mature than a woman her age.
Parents as People: Both of them are good people and they love Hazuki, but Akira is very much a Workaholic and the somewhat immature Reiko sometimes seems to treat Hazuki more as a cute doll or a pet than as a daughter.
Star-Crossed Lovers: In Na-i-sho, we find out that Baaya had a boyfriend and loved him very much. Since they lived in Imperial Japan, he left to enlist in the army and never came back home. Hazuki finds out that he actually died on duty.
Voiced by: Kyousei Tsukui (Kouji, Japanese), Sean Schemmel (Kouji, English), Tomoko Hiratsuji (Atsuko, Japanese), Rolando de Castro (Kouji, Latin-American Spanish)
Aiko's parents, they're from Osaka. He's a taxi driver, she's a Hospital Hottie that works in a retirement home. When they got divorced, Aiko went to live with Kouji in Tokyo. They get back together, but much later.
Arranged Marriage: In the first series, Kouji went to an omiai (arranged date) with Midori, the daughter of his boss.
Parents as People: They love Aiko, but it wasn't enough to save their marriage. Aiko is deeply marked by Atsuko leaving the family and then Kouji taking her to Tokyo from Osaka, and longs for them to get back together.
Tsuyoshi and Miho Segawa
Voiced by: Mari Adachi (Miho, Japanese)
Onpu's parents. Miho is a former child star, and she's now Onpu's manager.
Career-Ending Injury: While trying to go on stage, Miho tripped and fell all the way down. The injuries she sustained ended her career then and there.
Christmas Cake: Doesn't come up that often, but she's clearly distressed when she mistakenly thinks her best friend Yuki has a boyfriend. Averted in the end as in Ojamajo Doremi 16 she got married to her boyfriend whom she dated since Motto.
Not so Above It All: As strict as she is, Seki-sensei does have a sense of humor such as laughing at Aiko's joke at the SOS Trio when they interrupted her introduction and snickered at Doremi and Tamaki's comedy act in Motto's student election assembly. She's not immune to petty jealousy either when she thinks Yuki-sensei is on a date.
Not so Above It All: She's appalled when the Ojamajos ask her questions about Seki-sensei's boyfriend. Even funnier is during the episode's intro, she's offended that Seki-sensei didn't tell her about this.
Yuki-Sensei: *during the intro of Sharp's 30th episode* No way! I was never told of this! That traitor! Traitor!
Yuki-Sensei: *when the Ojamajos ask her about this* No way! Seki-sensei got a boyfriend? She never told me! She suddenly changed after summer vacation. I thought it was weird, but not telling me is unforgivable! We promised we would introduce our boyfriends if we ever made any. I will wring the truth from her!
A Day in the Limelight / Took a Level in Badass: Had an episode of Motto focusing on her being a better teacher...or rather turning into a carbon copy of Seki-sensei, to the point where she mimicked Seki-sensei's killer chalk throw perfectly.
All Love Is Unrequited: Developed a crush on a veterinarian. The girls tried to help her realize her crush by posing as puppies. Ultimately, he already had a girlfriend.
She got over this and eventually got married shortly before Ojamajo Doremi 16.
Hot Mom: By the time of Ojamajo Doremi 16 she is already married and is expecting a baby.
Bumbling Dad: She has one for a father, but he feels sorry for it.
Character Development: She gains even more sympathetic development during Motto, where her self-centered and bratty behavior is revealed to be caused by her loneliness and insecurity. Momoko sees through this and becomes close friends with her, and also helps others to see Reika's true self.
Daddy's Girl: Reconstructed. Her father spoils her rotten because he feels guilty about letting her get seriously injured by his carelessness. Once this is revealed, he keeps being doting but more sincerely.
Informed Attractiveness: She's apparently supposed to be one of the best-looking girls in the class... according to herself, that is.
Last Name Basis: Reika and Shimakura are the only two girls that Doremi and her friends refer to on a Last Name Basis, probably because she holds the main antagonist role of their school lives. Hana also follows the suit, but calls her "Tamaki-chan" whereas Doremi and the other girls call her "Tamaki-san."
Mistaken for Gay: By Momoko when he purchases Valentine chocolate, since the tradition is for girls to give the chocolate to boys. Turns out he was just after the magical courage the girls added to the candy.
No Social Skills: Not entirely, but at the beginning of the series, he tends to lash out instead of explaining what's bothering him. This does get a bit better as the series goes on, and is somewhat justified because he's a little kid whose life has gone through a few changes.
Friend to All Living Things: Zigzagged. She loved her puppy as a toddler more than anything. And when she's first introduced, her dog had died in an accident (and in front of her), causing her to never approach any kind of animal for fear that the same thing could happen if she even goes near them. She's back to loving animals gain at the end of her debut episode.
Dub Name Change: Yuji Sagawa was changed to Simon. Yutaka Ota was changed to Oliver. Since 4Kids never dubbed anything past the first season finale, Jun Satou never appeared in the dub and subsequently never got his name changed.
Even Jerks Have Standards: While they're not actually evil, they have caused Naomi to cry when they saw her wearing a dress and when they made fun of Kanae Iida's weight, she goes on a diet, eating less food and exercises excessively to the point of exhaustion. When they see the damage they've done, they attempt to apologize and try to set things right.
So Unfunny It's Funny: Hazuki is the only person who laughs at their jokes. Aiko and Onpu did laugh at the original SOS Trio in the Sharp Movie, but it was only because a magic flower granted the SOS Trio's wish to be funny.
Dub Name Change: Only applies to Toyokazu Sugiyama who was changed to Stuart. The 4Kids dub called him "Phineas" in the first episode. Like Satou, Ogura never appeared in the dub.
Tomboy with a Girly Streak: Despite being seen as super boyish and cool due to her height, she secretly adores girly things and longs for a cute dress to wear. When the Ojamajo manage to get her said dress and the SOS Trio mock her, poor Naomi is brought to tears.
Mama Bear: Inverted. He's been worried about his mother ever since she was harrassed in her own bar and even tried fighting the perpetrator. Afterwards, he's tried to persuade her to get a different job for the sake of her own safety.
Crouching Moron, Hidden Badass: In school, he's a goofy troublemaker on par with the SOS Trio. Outside of school, he's a fairly competent taiyaki chef and is serious in his (unsuccessful) attempts at making better taiyaki than his father.
An Always Female race of magical beings who live in a [[Magical Land world parallel]] to the human world. An age-old cures transforms any Witch into a Witch Frog when said Witch is called "Witch" by a human.
Tropes shared by all of them:
Always Female: The males, the Wizards, live in their own separate world.
A witch who owns and unsuccessfully manages the Maho-dou. She was caught by Doremi and, as a result, she was cursed and transformed into a magic frog.
Accentuate the Negative: Majo Rika prefers to yell at the girls for what they did wrong, as opposed to praising them for anything done right, which she considers to be how they should do things by default.
Balloon Belly: After eating all the cakes that the girls conjured via Magical Stage for Kayoko to persuade the latter to stop dieting.
Evil Counterpart: To Majo Rika. To go into detail, they're both greedy and have a short temper, but while Majo Rika is a Jerk with a Heart of Gold, Majo Ruka is shown to have a Lack of Empathy, is twice as greedy as Majo Rika, and is willing to hurt others just to get what she wants.
Honest John's Dealership: The magic items she sold while she was in control of the Mahou-Dou worked better than the items made by the girls but had serious side effects. Eventually came back to bite her in the ass.
Lack of Empathy: Primarily during her earlier appearances, though she mellows out a bit in later arcs.
Laser-Guided Karma: Was caught by Onpu not long after she unwillingly gave back the Mahou-Dou to the girls.
Honest John's Dealership: Has repeatedly tried to swindle the girls and Majo Rika by changing the prices of the goods she sometimes brings. In Motto, Momoko sees through it by virtue of knowing the prices of the bakery items beforehand.
Hidden Depths: She doesn't start out hating humans. In fact she used to live among them with her foster daughter, Majo Ran. But because some of them bought out her medicines and used her knowledge to cause war, making her lose faith in them.
Pet the Dog: After she heard from Dela that the girls were late because they were nursing the latter, she arranged a delivery to the Witch Kindergarten to allow the girls to see Hana when they finished their job.
Supreme Chef: Used to be royal chef of Majotourbillon back when the latter was the queen.
Royal Chef Marriage Veto: Objected to Majo Tourbillion relinquishing her crown and marrying a human (George Bennett) but changed her mind when she tasted the "Tourbillon My Love" that George made and understood that he truly loved her queen and wished for their happiness.
Light Is Good: Often appears in a shining carriage driven by Majorin.
Mystical White Hair: Justified. She is a Witch, and it has been established that they do have some considerable differences from humans. She also happens to have some of the most powerful magic in the series. Only the Big Bad has stronger magic.
Reasonable Authority Figure: She may be strict, but she is a very kind and benevolent ruler who addresses the problems of the Witch World.
Royals Who Actually Do Something: She has intervened on behalf of the girls and allowed them to pass exams where they would normally have failed. Near the end of Motto, she actually attempts to take Majo Tourbillon head on, despite knowing full well how powerful she is. And then during the beginning of Dokkan, she chips her pendant (weakening her powers in the process) so as to give Hana back her position of candidate for the next queen.
Heel-Face Revolving Door: He decides to stop trying near the end of Sharp. He eventually becomes good friends with Hana.
Fanboy: Of Onpu. He takes pride in being number 7 in her fan club!
Friend or Idol Decision: Oyajide debated about helping Ojijide kidnap Hana since it would cause a rift to form between him and the Ojamajos. Ojijide's promise to convince the King to promote him to Baron over rode that.
Would Hurt a Child: Turned all the Ojamajos into stone when he was first sent to capture Hana. Later, he even used the other babies as hostages to get away from the girls and force the older witches to comply.
Power-Up: The latter part is justified since he was under the influence of a magic-enhancing fruit.
King of the Wizard World
Baleful Polymorph: Is implied to have suffered a similar curse as the Curse of Majo Gaeru.
Big Bad: Of Sharp since he ordered the kidnapping of Hana. Ultimately subverted.
Et Tu, Brute?: During Sharp episode 46. He finally reveals his true colors to Doremi and confesses that he had been using her all this time just to get close to Hana. Doremi understandably does nottake it well.
Pride: Believed himself to be fully capable of doing anything with impressive skill, up to and including being an idol like Onpu. In fact, the main reason he kidnapped Hana during episode 41 of Sharp was to spite Onpu for telling him off.
Tooru: "You're a hundred years too young to be lecturing me!"
Small Name, Big Ego: He thought he had an incredible amount of talent regarding being an idol when he really had no idea what he was doing. Subverted later after a Kirk Summation from Onpu when she continued to perform despite an injury (from him no less!).
During Motto, she casts another curse on Hana so as to hinder her growth. It fails near the end of Motto, prompting her to possess Momoko and bring Hana to her lair and kill her directly. After Momoko snaps out of it, she attacks the girls directly with her magic.
Overprotective Dad: Refused to let Ingrid marry Sean, who is a soldier as he don't want his daughter to be a widow. Majo Tourbillon helped them by promising that Ingrid and Sean will live Happily Ever After (which they do).
Generation Xerox: Like Majo Tourbillon, who was objected by Majo Roxanne about her marriage to George, Ingrid was objected by Anri about her marriage to Sean and like her grandmother she did get married to him.
Coattail-Riding Relative: In the English dub by 4Kids, the Pappaya Brothers were made into Hazuki's uncle and his friend, hoping to get on Hazuki's mother's good side so they could use some of her wealth to fund their comedy act. In the original version, they had no relation to Hazuki and her family, and just wanted to kidnap Hazuki to use the ransom money for their comedy act.
Only Known by Their Nickname: Japanese kinship terms were used in place of their real names. The older man is named "Aniki"note "Older brother" in Japanese, but can also be used as a slang term for "boss" in the yakuza sense while the younger is named "Otouto" note "Little brother" in Japanese, signifying for which brother is which. Averted in the 4Kids dub, where they're known as Mick and Jo respectively.
Stockholm Syndrome: Hazuki becomes sympathetic to them when they apologize and make her food. Never mind the fact that earlier, they kidnapped her against her will, tried to tie her up, pointed a gun at her face, and took her away from her friends.