He's been caught in a net trap set by Ray Mears, as seen here. He's also been tortured by Louie Spence and sucked into a black hole by Stephen Hawking. Given that ads on web pages have him being attacked by LOL Cats and the ad tagline now seems to be 'saving the nation', it seems the producers made the commercials all about the take that aspect.
They've now made him a pathetic loser who fails desperately at trying to 'find a replacement advertising method' for the company, with things like (ridiculously over the top in a positive way) action figures and him singing with autotune. Karma? Or enough to make someone just want to end this damn thing already?
Anime and Manga
Eureka Seven fans cheered when Talho (ironically, a fellow Scrappy) gave Holland a good smack across the face when he was ready to abuse Renton again.
In the Heidi, Girl of the Alps anime series (part of the World Masterpiece Theater), Fräulein Rottenmeier treats Heidi so severely that she becomes abusive to the little girl. Then the last episodes of the series focus on Klara's visits to Heidi and her grandpa in the mountains, and Rottenmeiter is such a Fish out of Water that she becomes The Chew Toy. It was not only hilarious, but cathartic.
Kill la Kill plays with this a little bit - Nuiloses her arms but essentially immediately gets them back, and gets a peaceful, happy ending, which ultimately left a lot of the fandom disappointed.
In Kotoura-san, Hiyori was at first seen as The Scrappy after MindRaping and then bullying Haruka and also sending four adults to attack her Childhood Friend Manabe, all because Manabe dated Haruka, not her. After her Heel-Face Turn, Hiyori changes from antagonistic bully to group Butt Monkey. The poster Haruka gets from Manabe in episode 5 (which Haruka used for laughing material) says it all. Likewise, Manabe, for a short time at least, treats Hiyori with hilarious contempt once her friendship with Haruka is solidified.
Jail: I've been keeping myself healthy. This transparent prison is unexpectedly comfortable. Cinque: Uno and Tre are healthy as well. Jail: They haven't changed at all. Quattro has even gotten a bit fat.
Mega Man NT Warrior had the episode titled "The Purloined Princess" which brought back Yai in the show, only for the main cast to show that they are just as sick of her as the fandom.
Sasuke getting gutted like a fish-twice-by the rapping ninja, whose also in control of Gyuki the Eight-Tailed Ox, Killer Bee who proceeds to humiliate him by throwing the fight and giving him a tentacle to bring back to Akatsuki.
Tobi AKA Obito getting impaled through the chest by Kakashi after he had been worn out after a prolonged fight with the world and having to crawl on the ground like a worm to try to achieve his advantage.
Might Guy opens all of his chakra gates and manages to makes Uchiha Madara bleed.
A comment on the first video: It's like the writers knew some people wouldn't like Piplup.
Another example comes with Cameron. After defeating both Bianca and Ash, he gets defeat 3-6 by Virgil.
It even went so far that Cameron was omitted from the dub's usage of footage from the "Be An Arrow" opening and a set of Event Pokémon based on his roster where not released in the US. It seems The Pokémon Company is aware of the backlash Cameron has received.
Valvrave the Liberator has Q-Vier, the only actually evil member of the Dorssian elite team, who was otherwise composed of Anti Villains. Lacking any kind of Hidden Depths, as well as A-Drei's high-minded ideals, X-Eins' strategic prowess and even H-Neun's friendliness, Q-Vier only cared about killing people and was responsible, either directly or indirectly, for the deaths of several more sympathetic (or even just more popular) characters (the names Figaro, Aina, Lieselotte and Yamada come to mind). Therefore, when he was killed (though unintentionally) by A-Drei during the last episode, it is safe to say that nobody felt sad for him (The writers wanted it to be an Alas, Poor Villain moment, but Q-Vier was just too widely hated for it to work).
Episode 8 of Gundam Build Fighters opens with a Cameo from the reviled G-Saviour, only for it to be quickly and unceremoniously sliced in half by Nils Nielsen's Hyaku Shiki.
In Mobile Suit Gundam ZZ, we see a return appearance of Wong Lee, one of the AEUG's higher-ups. Wong was widely disliked by fans due to beating the crap out of Kamille in his first scene (Kamille arguably had it coming, but Wong really went over-the-top), and then generally being whiny and useless for the rest of the series. When he tries to administer a similar "correction" to Judau, however, Judau knees him in the gut and takes off, much to the amusement of the fanbase.
Arguably it's Jason who receives the beating here at the hands of the Flamingo, a killer in a bright pink costume that would have killed Jason and his sidekick Scarlet if Damian and Dick had not come to his rescue. It was also Flamingo who shot Damian in the back, paralyzing him.
And let's not forget how Jason's stint as Robin ended way back when in the 80's in A Death In The Family, where he himself got served an astoundingly brutal for the time No-Holds-Barred Beatdown courtesy of The Joker and a crowbar, who then blew up the warehouse where it took place. DC at the time ran a poll asking the readers if Jason should survive or not; turns out the votes in favor of killing him off massively outnumbered those in favor of letting him live, so this was in effect DC itself allowing its readership to do the Take That, Scrappy! themselves, which they very much appreciated. It's also significant that hatred for the character was so great even afterwards that it took almost 25 years for it to abate enough to bring him Back from the Dead (and it's far from totally gone, too).
The Ultimate Universe version of Deadpool was a major Scrappy amongst fans due to being a clichéd, mutant-hater rather than the unique, fun-loving Jerk with a Heart of Gold that Mainstream Deadpool is. Years later in Deadpool Kills Deadpool, Ultimate Deadpool is amongst the evil versions of Wade that attack him. So of course we get to see Deadpool curb stomp him and than stab the bastard to death on-panel.
Almost all the titles introduced in the Bloodlines crossover flopped after less than a year, with the lead characters being regulated to Comic Book Limbo. This was brought up in-universe in JLA/Hitman, where Green Lantern and The Flash mockingly claimed that the Bloodline heroes were a bunch of incompetent losers that everyone else in the superhero community looked down upon (this had extra self-congratulatory subtext, since Hitman had been the one character with a Bloodlines-related origin to actually take off).
Vibe and Steel from the reviled Justice League Detroit were killed off several years after they were created due to negative fan reaction. Decades after their deaths, the characters are almost never mentioned in-universe unless in a negative manner.
This itself got lampshaded when Black Lantern versions confronted the surviving Detroit Leaguers and basically asked why they were remembered as jokes while their teammates, Gypsy and Vixen, got to join the "real" League.
Secret Six has Tarantula's death. The character is not popular due to the epic Double Standard involving her actual raping of DC Comics fan favourite Nightwing, and the fact that she was accepted onto his team, the Batfamily, afterwards. Suffice to say, many cheers were had when she finally got her comeuppance and died, being hit by an onslaught of super powers, which promptly destroyed her body and sent what's left of it off a bridge, into a river.
Spider-Island was one big Take That against infamous Spider-Man Replacement Scrappy, Creator's Pet (she's named after Joe Quesada's daughter), Satellite Love Interest, and all around Relationship Sue Carlie Cooper. While at first it seems like more of the same— Carlie gets to sleep with Peter Parker, she gets Spider-Powers while Mary Jane doesn't, and gets to be a "super awesome" fighter to complete the Character Shilling— she then gets her butt handed to her in a fight, turns into a giant spider with the rest of the hapless citizens of New York, and the day ends up saved largely by MJ who gets Spider-Powers without turning into a giant spider. The comic ends with a Peter and MJ Ship Tease of the highest order. On top of that, Peter forgets about Carlie's predicament, leaving her naked and embarrassed in the middle of New York. And then already rejoicing fandom cheered louder when they broke up right after this.
It dives even further in the Superior Spider-Man comic. She's the only one who realizes that Peter isn't Peter and goes to investigate. As she does, she discovers proof that Dr. Octopus has taken over Peter's mind. She vows to go to the Avengers... and gets kidnapped by the Green Goblin and transformed into Monster.
In World War Hulk - Frontline, Sally Floyd (y'know, the one who made that speech to Captain America) gets roaring drunk and wanders into the middle of a mugging. She's rescued by Moon Knight, who then tells her that if he'd realized who she was beforehand, he wouldn't have bothered saving her.note Moon Knight hadn't taken part in the Civil War and neither side wanted him. That said, his heart was clearly with Cap and the anti-registration heroes.
It's not hard to find a fanfic of any fandom in which a despised character is mercilessly bashed by its author. Or in some cases created solely to bash said character.
Tobias in the Pokémon oneshot of the same name gets one when he's told Legendary Pokemon are banned from competitive play and that since he earned all his badges with a Legendary, they're being confiscated and he'll have to start over.
Shikamaru gives one to Sasuke in The Pride after Sasuke claims to be as strong as Naruto (who's recently gone rogue).
Sasuke: "Some would say I’m at the same level as him."
Shikamaru: "I’m sure there are those who indeed feel that way. However, based on your accomplishments before receiving that temporary boost from the Sage of the Six Paths, I would say that the quality of the opponents Naruto bested surpasses yours. Naruto in short order just before and during the war defeated the Rinnegan using Pain , as well as bested a Rinnegan and Sharingan using Obito, not to mention six of the nine Bijuu at the same time. He then managed to give the entire Shinobi Alliance a chakra boost and still fought against the ten tails until Madara absorbed it, where things got really dicey. I would go into pointing out that shortly before the war your list of accomplishments were limited to killing a weakened Orochimaru, and fighting your brother until his diseased killed him, but I feel that would be redundant. Since the truth is that unless you were willing to tag along with any force sent to capture Naruto it is unlikely anyone we send would be capable of stopping him.”
The same applies in Deathstalker and the Warriors from Hell when Deathstalker is repeatedly knocked out. In the MST3K version Mike and bots cheer loud and repeatedly. Crow says it best when the guy has barely spoken two lines and asks, "Is it too early to hate this guy?"
Love or hate the Resident Evil films, one can't deny that Wesker bringing Alice back to normal and killing off the clone Alices in Resident Evil: Afterlife brought a smile to the faces of those who hated the way Alice became a God-Mode Sue in the previous films. She still has the standard action hero powers, but at least no more psychic nonsense.
Writer/director Paul W.S. Anderson may have even slipped in a stealth admission of his own writing screwup with Alice, in the form of what Wesker says to her while he kicks her ass. "I'm what you used to be, only better."
Sadly, Alice remains a Black Hole Sue and a God-Mode Sue, when the film still refuses to allow anybody but her to do anything cool and depicts the rest of the cast of helpless. And the end of the next film, Wesker gives her back her powers.
Saw - A lot of people did not like Detective Hoffman replacing Jigsaw late in the series, so having him chained to a wall with no means of escape by Dr. Gordon made it oh so sweet for some of the fans.
In the first live-action Scooby-Doo movie, Scrappy-Doo is the villain and Scooby actually punches him. Earlier on the gang have a fond flashback to how horrible having Scrappy around was, along with how glad they are he isn't around anymore.
In Superhero Movie the parody of J. Jonah Jameson looked like he was in charge of a newspaper who starts shouting that he knows everything, then he gets dragged out by a pair of orderlies, and the real guy in charge says that they share the building with a mental ward.
In This Is the End, Michael Cera (playing himself) gets slapped by Rihanna. Later on, he dies a horrible death by being impaled by a lightpost and falling into a hole leading down to the Earth's core.
Narrowly averted in Transformers: Dark of the Moon, which was going to contain a scene where Mudflap and Skids were killed off during Sentinel Prime raiding NEST. The scene, and their presence in the movie was cut for pacing. The scene does appear in IDW's comic book adaptation of the movie, playing the trope straight.
The Ewoks also get one in the guidebook The Essential Guide to Warfare, from an Imperial soldier (Hume Tarl). From the way he was talking about them from his experiences of the Battle of Endor, he made it seem as though they relished in massacring people, and was deeply angered at the fact that the Rebels did not condemn the Ewoks for this savagery, referring to them as hypocrites.
In Breaking Dawn, the final Twilight novel, there's one brief, shining moment when Leah chews Bella out for leading Jacob on like she has been. It happens offscreen and the reader is supposed to hate Leah for it, but it's still something.
The author of Warrior Catsconfirmed that she killed off Ferncloud in The Last Hope because of said character being unpopular among the fanbase.
Interesting fact: the character died doing the opposite of what she was hated for. she was hated for staying in the nursery and not fighting, but died in the biggest battle the Clans have ever faced.
Live Action TV
American Gothic had a case that combined this with Writer Revolt. Part way through the series, executives demanded that the major character of Dr. Matt Crower be written out because they thought that he wasn't assertive enough to be an antigonist for the diabolical Lucas Buck, missing the point that he was meant to show that the best way of fighting evil is not to be equally malicious and violent back. They imposed his replacement with Dr. Billy Peele, who was a cliched, tiresomely "rebellious" and manly hero. In the final episodes of the series, it was revealed that the arc that appeared to be him bringing Lucas's girlfriend Selena over to the side of good with his dick was actually leading up to Selena trying to kill Lucas and framing Billy for it.
Big Brother 16 (US) gave the viewers a chance to deliver one to Frankie Grande. He believed that he was the most liked houseguest in the house... this couldn't be further from the truth when the viewers choice award had him nowhere near the top three. For many viewers, the look on Frankie's face was worth a predictable end to a boring season.
The Brady Bunch: Took a jab at Cousin Oliver in A Very Brady Sequel: After Bobby unsuccessfully stops him from running out into the street after Tiger, he and Cindy hear a car screech. Instead of checking for an accident, Bobby and Cindy shrug their shoulders and continue eating.
After surviving a Minor Car Crash, Janice Battersby acts like even more of a Spoiled Brat than ever, and goes about ruining Sally Webster's work. Sally finally snaps and punches her in the nose. Not only that but it went further by Danny Baldwin firing Janice (again), and not one person sprang to her defense.
The Doctor certainly has some choice words for Adric and his dubious behavior in "Four to Doomsday:"
Fifth Doctor: Now listen to me, you young idiot, you're not so much gullible as idealistic. I suppose it comes from your deprived delinquent background.
And earlier in the same story, Nyssa tells him to shut up.
In an extra on the DVD version of "Earthshock", Adric survives the spaceship crash, lands on prehistoric Earth... and is promptly eaten by a Tyrannosaurus. A detached Cyberman head remarks, "Excellent".
Glee: In Season 4, Brittany goes all Britney Spears and beats the crap out of Jacob Ben Israel with an umbrella to the joy of fans.
There's a season 1 episode where Cameron forces House to go on a date with her. During the date, House goes on a rant about how she has a complex requiring her to fall in love with "broken" guys (her ex-husband, who was dying when they got married, and House himself) and try to fix them.
She got up on her high horse once again in an early season three episode, prompting Cuddy to channel the viewers and comment: "She's not nearly as delightful as she thinks she is." However, the resolution of the story shows that Cameron was right and Cuddy was wrong.
Had almost nothing but these for Dale Stuckey during his run.
Perhaps the ultimate example of this towards him was in "Zebras" where he (having already screwed up an open-and-shut case) made a comment that provoked Stabler into angrily shoving him. When he complained about it, Cragen simply blew him off.
Widmore's henchman, Zoe, in season 6, is widely hated for being a pointless, annoying character, eating up valuable screen time...and also for the actress claiming that she's the key to all the show's themes and is on "every page" of the series finale note Apparently the "every page" referred to the watermark on her script.. In the penultimate episode, The Man in Black violently slits her throat, killing her and pleasing everyone who hated her.
Giving an amusing Call Back in Series 6, when Miles rebuffs Ben's offer of a $3.2 million bribe from the previous season, pointing out that he's now aware of a grave containing "a couple of jabronies" named Nikki and Paulo who got buried alive with $8 million worth of diamonds. To add further insult to injury, he apparently unceremoniously dug them up shortly afterwards, since he's shown with the diamonds at the end of the episode.
Nashville: In "Your Wild Life's Gonna Get You Down," many viewers felt Juliette's impression of Scarlett was simply saying what they were thinking:
Juliette(to Avery): Is she always so squirrelly? (proceeds to imitate a squirrel, as shown here)
Power Rangers RPM: When exploring ruins, Tenaya7 finds a battered Operation Overdrive Red Ranger helmet and, without too much thought, tosses it aside. Now, this can be seen as a Continuity Nod, showing what happened to other Rangers who tried to stop Venjix. But you gotta wonder if this was deliberate: out of all the 15 previous Power Rangers teams available, the one they explicitly showed to have died was the one from the most reviled season of the franchise.
Those who think of Charlie Matheson as The Scrappy probably cheered every time Miles Matheson chewed her out ("Soul Train"), and when Drexel punched her in the face hard enough to leave a mark ("Sex and Drugs"). In "Ghosts", Rachel Matheson ends up slapping Charlie, but by that point, viewers seemed to become so accepting of Charlie that Rachel ended being the unsympathetic one.
People who hated Danny Matheson probably enjoyed the beatdown he got from Private Richards in "No Quarter". Still, his death in "The Stand" did not cause rejoicing. In fact, it created a lot of sadness.
Rachel became pretty despised after episode 11, and slapping Charlie was just the tip of the iceberg. "The Love Boat" did have her getting a broken leg, which wouldn't have happened if it weren't for a screw-up she made.
Mia Clayton in "Ties That Bind" certainly made no attempt at sympathy. She cranked up It's All About Me to its highest setting, and wanted her sister Nora to forget everything and come with her back to Texas. Then it turns out that she's a mole, a bounty hunter who handed over a lot of rebels to the Monroe Republic, and worked for the psychopath Will Strausser. Nora was so disgusted with her little sister and her pathetic excuses that she decided to just flip her off and leave her to go back to Texas all alone.
Robin decides to work with Isabella, resulting in a snide: "She always gets what she wants" remark from Clingy Jealous Girl Kate. Robin irritably snaps: "Just leave it Kate!" Unfortunately, like the Wesley example above, Kate is eventually proved irrefutably right in her insistence that Isabella can't be trusted, and gets to say "Maybe next time you'll listen to me" and "I told you so," as well as receive an influx of Creator's Pet-shilling when Little John calls her "a treasure" and Robin tells her that she's "brave, compassionate and beautiful" before making out with her. This is after Kate demands that Isabella be left to get raped and strangled at the hands of her abusive husband. Still, Robin's "shut up" was nice while it lasted....
Several episodes later though, when Isabella's brother Guy joins the team, he calmly informs Kate: "You don't have to like me. I don't like you."
In the Grand Finale of the show, Robin discovers that he's been fatally poisoned. Kate attempts to give him a Last Kiss, but he deliberately turns his face away, and a few moments later is reunited with Marian. Kate has to settle for a one-armed hug, and when Robin leaves to die alone, he doesn't even look back.
Smallville: In the fandom, Lana Lang is almost universally loathed. Her constant hypocrisy, passive-aggressive behavior, and manipulation of both Clark, and her own best friend Chloe, caused most viewers to despise the character, to the point where whenever Lana would bumble her way into a dangerous situation with the Monster of the Week (an almost weekly occurrence), many fans seemed to view it as this trope. But perhaps the biggest Take That, Scrappy! was the scene where Lionel Luthor, while trapped in Clark's body, notices Lana approaching, and rolls his eyes, growling "This one." Doubles as a Crowning Moment of Funny. Mind you, Lionel was still the Big Bad at that point, so presumably the showrunners were hoping that fans would view Lionel as being obviously wrong, and sympathize with Lana instead. It didn't work, a fact not helped by Lionel being a fan favorite.
Star Trek: The Next Generation: One mistaken example is in the episode "Datalore". At one point Picard yells a big loud "Shut up, Wesley!", but only so that it makes Wesley look more heroicwhen he insists on being heard, and when he's still ignored, he goes against Picard's orders and as a result, and saves the ship and everyone on it from being killed. None the less, it was just about one of the funniest scenes that season, and satisfying to hear. (Wesley himself, Wil Wheaton, wrote that there are Star Trek fans who put their children through college on the proceeds of selling t-shirts and badges reading "Shut up, Wesley!")
In the novel Contagion, Troi and Worf are assigned to investigate a murder, and enlist Wesley to assist. He gets stuffed into an airtight container and left for dead. He does manage to rig up an alert from the inside, but it's a near thing.
In "The Thaw", the crew are in the middle of a difficult debate on the nature of fear, trying to find a way to deal with a Monster Clown that has taken over a Lotus-Eater Machine and is capable of physically scaring the inhabitants to death. Neelix suggests telling jokes to overcome the Monster Clown, under the reasoning that laughter overcomes fear. The rest of the crew just stare at him with a collective look of irritated disgust as he splutters out mid-sentence, realising how badly his idea is going over with everyone. Unfortunately for the audience, not only doesn't this happen every time Neelix's opens his mouth, but it's actually one of his better ideas and at least has some degree of logic to it.
In "Meld", Tuvok fears he is losing his self-control after a mind-meld with a psychopath. He decides to test the limits of his self-control by exposing himself to the circumstances that he thinks are most likely to make him snap by simulating them on the holodeck. His choice? Having to share a room with Neelix at his most obnoxious. Needless to say, he discovers what his limit is.
In "Rise," Tuvok chastises Neelix for wasting time in idle conversation when they're under serious pressure to repair an orbital tether so they can escape a disaster. The Aesop of the episode is that Tuvok needs to lighten up and be friendlier to his coworkers, but it's pretty hard to see the situation they're in and not think, "Seriously, Neelix, just shut up and do your job for once."
There's also the time when Seven reveals the Borg actually declined to assimilate the Kazon, as it would make them weaker.
24: The lackluster seventh season does have one very nice moment late on where Jack Bauer gives an awesome verbal smackdown to local bitch Janis Gold when her bitchiness gets a bit too much for everyone.
Then there was Smug Snake Marianne Taylor, who was despised by pretty much everybody, in and out universe. So many fans were very happy when she was shot to death.
Mick Foley pulled one on his last night at TNA on Bubba the Love Sponge. As he was finishing saying his goodbyes to the roster, Bubba gets in Mick's face and tries to interview him. Mick brushes him off and Bubba then mocks him for getting fired. Foley proceeds to do what every TNA fan has been wanting to do for a while... knock Bubba the Love Sponge on his ass.
Michelle McCool superkicking Hornswoggle on the October 1st 2010 episode of WWE Smackdown. This one may have been unintentional and actually an attempt for cheap heat by having Michelle attack the diminutive one. YMMV on whether it worked, given that Hornswoggle is one of the few Scrappies bigger than Michelle.
Prior to that was an occasion when JBL not only managed to trap Hornswoggle in a steel cage match with him but was also sufficiently Genre Savvy to anticipate the interference of his protector Finlay, intercepting him and handcuffing him to keep him out of the way. What followed is pretty much the only time when Hornswoggle has received a beating instead of escaping or getting help.
The Undertaker Tombstoning John Cena after the latter tagged himself in to steal the win for their team during their three-way tag team match against their two respective title contenders (Taker and Cena were respectively the World Heavyweight and WWE champions at that time) Jeri-Show and D-Generation X (HBK and HHH].
In WCW, a match where the team of Sean O'Haire and Chuck Palumbo beat the team of Lex Luger and Buff Bagwell in 56 seconds.
Melina being the first eliminated from a #1 contender's battle royal after weeks of being a God-Mode Sue.
Michelle McCool losing her Divas Championship to Natalya.
At the 2011 Extreme Rules PPV, not only does Michelle McCool end up losing a "loser leaves the WWE" match, but after the match, she gets attacked by the debuting Kharma (who is better known by her TNA name, Awesome Kong).
The Sandman beating Eugene with a kendo stick when he went to give him a hug at ECW One Night Stand 2006.
It's the rare... bandanna-wearing grease rat! But be very careful - they tend to suck!
Heels are often deliberately written to be pathetic and obnoxious. After all, you're supposed to hate them, right? Its pretty much standard procedure for faces to call them out on it and generally mock them when it comes time for promos.
It also features the line "Next to Microsoft Bob, you are the most annoying thing in computer history!"
Further, one of the example help questions suggested in Office 2003 is "How do I get rid of Clippy?"
In Magic: The Gathering, the Onslaught set's version of Shock depicts a Psychatog being shocked by lightning, both in reference to the creature's time as a Tier-Induced Scrappy. Also, Deep Analysis has art depicting a decapitated Masticore, with some great flavor text:
To a lesser extent, Magic R&Ds primary strategy for weakening dominant strategies, rather than banning cards which people put effort into acquiring, is to print cards in the next set that are very niche in their practicality, but usually devastating against the top deck. For example:
When the best card in the format was Blightning, they printed Obstinate Baloth that could be pitched to Blightning to give you a big creature and offset the life loss.
When Faeries was the best deck, Conflux released a lot of cheaply-costed or hard to counter spells that wreaked havoc on hordes of small, flying creatures.
The Star Trek: The Next Generation CCG featured a card with a picture of Wesley getting stabbed in the chest titled "Wesley Gets the Point." While the actual scene from the episode it was taken from wasn't a Take That, Scrappy! moment (as it was only the third or fourth episode of the series and Wesley hadn't become established as a Scrappy character yet), the card most certainly was.
An odd case: the Squats were retconned out of existence in the third edition of Warhammer 40,000, and the creators got so fed up with fans asking about their return that they began to consider the Squats as the in-universe Scrappies. The official explanation now is that all of the Squat homeworlds were eaten by Tyranids. Occasionally one or two survivors turn up in the fiction, usually played for laughs. Eventually, they were Rescued from the Scrappy Heap and officially brought back into canon with the explanation that they are abhumans, meaning they actually can never be eliminated since they're human mutants that can be born as such randomly.
In the Yu-Gi-Oh! card game, the "Legacy of Yata-Garasu" card features Yata-Garasu lying dead on the ground. The effect even counters his own special ability.
Animal Crossing: Wild World introduced Lyle, an insurance scammer who would appear outside of the player's house on Saturdays. If talked to, he would force the player to pay him to buy insurance from him. If the player ignored him, he would try to follow them around until they talked to him and bought insurance. This combined with his annoying personality, the fact that he would continue to harass the player even if they gave in and bought insurance from him, and that his insurance was generally worthlessnote he would occasionally "cover" players who were stung by bees or sold forged paintings, but only in pitiful amounts that generally did not come close to what the player paid for his insurance in the first place made many players despise him. Possibly due to this, in Animal Crossing: City Folk, Lyle has lost his job as an insurance salesman and now works at the Happy Room Academy, a job he absolutely hates, and frequently talks about how his dreams have been crushed. By New Leaf he seems to have grown to like his new job, though.
Nobody liked the minstrels in Assassin's Creed II: they got in your face and sang annoying songs until they either went away or you tossed coins, possibly blowing your cover. Assassin's Creed: Revelations has a mission where Ezio dresses up as a minstrel and sings. One of the songs is this little gem:
I am a tactless minstrel, I sing off-key for coins, If you see me in the street, Please kick me in the loins.
Not to mention that, to get the costumes in the first place you get to beat eight of them up. The fact that they go down in one punch each is just icing.
Ezio: Minstels from Italia? I'm going to enjoy this.
The third and final expansion to the original Dawn of War was widely maligned for being buggy and poorly balanced. Dawn of War 2 explicitly references that campaign as an embarrassing disaster for the Blood Ravens (Relic's Chapter created specifically for the Dawn of War series and the most frequent point of view faction) that killed nearly half the Chapter. In DoW 2's first expansion, if Cyrus falls to Chaos, he reveals that it is a direct result of that campaign causing him to lose faith in the Chapter.
Dead Space 3 has Norton who is a Jerkass that is overly protective toward Ellie, whom Isaac once dated before the events of the game. His Yandere attitude causes him to be very jealous of their behavior and this eventually has him betray Isaac so he can save Ellie. Even after Isaac saves him, he STILL tries to kill Isaac. Isaac's response? Boom, Headshot.
Also, thanks to the ability to stomp and shoot his dead body, many players didn't stop at the headshot.
And, to top it off, in the Awakened DLC Norton reappears as the first Necromorph encounter, so you get to kill him again.
In Isolde's second appearance in Dragon Age: Origins, she is repeatedly insulted by her demon-possessed son, including calling her stupid and possibly claiming that she's jealous of the younger, prettier Warden.
Anders and Carver of Dragon Age II were both divisive characters among the fandom. Of party banter of the game's DLC made the two the butt of many jokes from other characters.
Duke Nukem 3D: Atomic Edition/Plutonia Pack features Scrappy "Due". In a cage. In the basement of a burger joint staffed by Beavis And Butthead. Surrounded by his own excrement. About to be made into hamburger. You can do the humane thing and blow him to bloody ribbons. (A scrappy meal?)
Fable II mentions a rumor that Weaver the Guildmaster was found dead with the words "Your healthis Low!" carved onto his forehead. Also, you can optionally kill him as part of a quest in The Lost Chapters edition of the first game. The rumor could be referring to that.
The second Hatoful Boyfriend has a new character in Nishikikouji Tohri, notable for being a shallow, absurd Card-Carrying Villain who's never shown to be anything more than what he seems, in a pair of games where every character seems to fit some kind of stereotype initially but turns out to have labyrinthine Hidden Depths. In the manga he keeps barging in to advertise the drama CDs, and the other characters, Breaking the Fourth Wall, angrily protest that the fans don't like him and him getting this much attention will stir their hatred. Most fans do not in fact hate him, except apparently in-universe.
Carter Blake from Heavy Rain is a complete asshole from the moment he appears, and in one optional chapter he goads you to hit him. You can.
The original La-Mulana is infamous for its Goddamned Bats, which seem to have a fetish for knockingLemeza all over the place and off of platforms. In the remake, there are references to a curry dish with a bat as an ingredient and the Scripture item renders the player invincible to bats.
Mass Effect 1 has Ambassador Udina, a brown-nosing politician who later in the game impounds the Normandy when your dire warnings aren't heeded and you become politically inconvenient. Your good friend Captain Anderson hatches a plan to rectify that and send you on your way to save the galaxy and take the heat for it himself. One option involves Anderson storming into Udina's office, downing the ambassador in one punch, and then freeing the Normandy from her dock. You can later do one on him yourself by endorsing Anderson for the Council seat instead of Udina.The third game takes this even further with a Renegade interrupt that lets you kill him.
There's also Khalisah al-Jilani, the reporter, who tries to make Shepard look bad in pursuit of ratings. In Mass Effect 1, you can crack her jaw. In Mass Effect 2 Shepard can crack her jaw again, or s/he can give her an an equally awesomeverbal beatdown. Lair of the Shadow Broker also includes videos of her getting punched out by a krogan... and kicked in the shin by a volusnote an entire species of Chew Toys. If you try to punch her again in the third game, she's finally wised up enough to dodge...but then another interrupt appears that lets you headbutt her.
In a case of the scrappy being a vehicle/game mechanic rather than a person, James and Steve can be heard bickering over the flaws/merits of the Mako and Hammerhead. Steve thinks the Mako handles like a drunk rhino, James thinks the Hammerhead's made of tissue paper.
The entire character of Ivan Raidenovitch Raikov in Metal Gear Solid 3 is this: He looks exactly like Raiden, the last game's widely-hated protagonist, and appears in the game as the sadomasochistic colonel Volgin's homosexual love interest (even his name is a Japanese double entendre: 'Raidenovitch' can be read in Japanese as 'Raiden no bitch', which itself translates to 'Thunderbolt's bitch', hinting at his and Volgin's relationship).
Technically, Raiden was only hated by American fans. In Japan, Raiden's fanbase potentially rivals that of even Solid Snake. Also, the player is given the option to either kill or knock out Raikov, depending on what the player feels like, and the player doesn't even get a Time Paradox if he does the former.
The player also has a mask of Raikov's likeness that's used late in the game to impersonate him, and there's a lot of fun to be had with the mask: Calling your Mission Control while wearing the mask will lead Snake's superior Zero to comment on how just wearing the mask is already making Snake seem more annoying, while Snake himself insists that wearing the mask is bound to make him more popular. The two other assistants will instead comment how they like the mask.
The Secret Theatre FMVs also poke fun of Raiden: One FMV involves Raiden and Snake fighting over who gets to be the protagonist in Metal Gear Solid 4, with Snake winning in the end. In another FMV, Raiden goes back in time to eliminate Big Boss during Operation Snake Eater so he can be the main character, but can't bring himself to it when he finally meets the man face-to-face... and came to regret that when he decided to kill Solid Snake before he could be the main character of the Solid series, only for Big Boss to shamelessly kill him while hunting for Solid Snake in the final battle of Metal Gear 2: Solid Snake. However, as Rose consoles him, there's always going to be a fifth MGS game... (Which still wasn't the actual fifth MGS game.)
This was completely intentional from the very beginning - The Soda Poppers are hated both in-and-out-of-universe. Only two characters like or care about them in any capacity aside from how they can be exploited to further Sam & Max's goals, and one of them is Max (who you may recognize as someone who regularly exploits the Soda Poppers to further Sam & Max's goals).
Omochao, introduced in Sonic Adventure 2 and never shutting up, can be used as a weapon. You can pick Omochao up and throw it at foes, killing robots or throwing it off cliffs. Also Shadow the Hedgehog has the Omochao gun, which fires Omochaos as an ammunition.
Sonic Rush Adventure introduced a character called Marine the Raccoon, whose Motor MouthReckless Sidekick tendencies and delusion that she's the real hero brushed a number of fans the wrong way. Sonic, Tails, and Blaze lampshade how annoying she can be, ultimately leading up to a scene before the final level where Blaze finally blows up and yells at her: "You're a nuisance!"
Moneybags from the Spyro the Dragon series forces the player to pay large amounts of money to open multiple locks on doors to go to other parts of the game. Being annoying in the eyes of the fans, Spyro 3 had a bonus mission where you can attack Moneybags because he stole a dragon egg. The icing on the cake? While you're roasting that ursine's behind, you're also taking back ALL the gems he swindled from you during the course of the game. At the end of the sweet revenge, Moneybags is penniless.
The various Star Wars licensed games love to do this to Jar-Jar:
In the casual MMO Clone Wars Adventures, one of the minigames is punting him for distance (all in the name of practicing Force Push, of course).
In Bounty Hunter he's a holographic target on the firing range in the first level.
Eric Sparrow, the antagonist of Tony Hawk's Underground and something of a memetic Jerkass, spent the entirety of THUG 2 pissing himself, squealing like a girl and getting the crap beat out of him.
He also got what he deserved in Neversoft's Logo Joke from the first Underground. A sewer monster comes out from a manhole, drags him down, and presumably eats him, then various bones of his are thrown out of the manhole.
Ultimate Spider-Man has one in the Venom tutorial, when it's telling you that you need to eat people to survive, your first target is...a child who loses his balloon, a jab at the extremely annoying lost balloon missions in the Spider-Man 2 movie game. The child even says "I lost my balloon!" using the exact same vocal clip from that game.
In Episode 3 of Telltale's The Walking Dead, Duck offers to give you a high-five. You can respond, or simply walk past and leave the dumb kid hanging. He looks quite pissed off for the rest of that section of the chapter.
A quest chain in World of Warcraft has the player delving into Thrall's inner emotional struggles in an effort to bring him back after he's killed by the Twilight Hammer. When the player gets to his inner rage, there are hints that he's... less than pleased with Garrosh's run as Warchief. For those who see Varian Wrynn as The Scrappy, Thrall ain't happy with him either.
In "Mists of Pandaria" Garrosh will be the final boss, to which many players can't wait to kill him.
A more Meta Example, the fourth expansion had taken the rather unfortunate decision to made mandatory to have a certain level of factions reputation in order to be able to purchase better equipment, which forced the players to grind daily quests for weeks before they could buy any upgrades for their equipment. This of course had the added effect of turning the previously optional daily quest mechanic into a full blown Scrappy Mechanic. As the expansion moved on, Blizzard realized the seething hatred the players had for this system and in addition to implement easier ways for players to upgrade their equipment, it allowed the players to take out their frustration on the daily quests system by turning the questgivers of the 2 factions which had the slowest grind into raid bosses for the final raid of the expansion, so you can beat them to your heart's content if only for the fact that their quests which give you an egregiously low amount of reputation, not only that but the valley of the eternal blossoms, the area which housed one of the aforementioned slow grinds, was completely corrupted by the sha possesed Big Bad and turned it into a shithole, which many players already considered it to be one.
The inclusion of Duck Hunt dog in Super Smash Bros. for WiiU/3DS is partially for this reason. For the longest time, the dog taunts at the player's failure with an irritating laugh and can't be shot. Any time he's able to be shot, you get a penalty or reprimanding. In his inclusion, the players are finally given the chance to beat the ever-loving crap out of it without penalty. The other part? Because this is essentially an answer of a long overdue fair play, this instead did the nearly impossible: It rescues the dog from being one of the most infamous video game Scrappies.
After negative fan reaction to his Chester A. Bum knock-off, a concept which was becoming a Running Gag amongst That Guy with the Glasses reviewers, Spoony had Spencer D. Bum brutally murdered by Black Lantern Spoony at the start of the finale to his Final Fantasy X review, by getting his heart ripped out of his chest.
In this Tool-Assisted Speed Run of Star Wars Episode 1: Jedi Power Battles, the runner takes advantage of a Good Bad Bug and dies to force Jar-Jar Binks to disappear. Despite the run being slower because of it, it was considered acceptable by the site's verifiers.
The Animaniacs episode "The Warners' 65th Anniversary Special" states that the Warners were created as Buddy'sfunnier co-stars, and he later tries to kill them for stealing his (nonexistent in real life) fame.
In the infamous Arthur episode, "Arthur's Big Hit", DW gets one when Arthur punches her after she breaks his plane and she starts crying. Of course, the episode is done so that you're meant to sympathize with her and be against Arthur. For many, it doesn't work.
Despite being the comic relief, Tucker Foley of Danny Phantom isn't that liked by several fans, finding him unfunny and never shutting up about technology or girls. In the episode "Double Cross My Heart", Sam has a new crush who seems like a decent guy, but then he finally snaps and yells at Tucker, which causes Sam to realize he's a jerk and breaks up with him. Even though he's the bad guy in this conversation, many actually agree with what he had to say about Tucker.
Gregor:Dude! Do you ever stop talking?! Do you even know how obnoxious you are with your stupid jokes and your lame-o technology? IDIOT!
In the Ed, Edd, 'n Eddy movie, Sarah recieves this when the Kankers give her a wet willie. Kevin gets one too when Nazz destroys his bike because he cared about it more than he cared about her.
From the series proper, we have Ed (In a seriously bad mood due to a rock in his shoe) throwing everyone out of his garage. When Sarah yells at him?
Sarah: You can't kick me out! I live here too! beat Ed:SO MOVE!
The secondary mouthpiece, Stewie, has barely two appearances on the episode mostly to say that Brian shouldn't obsess over being liked by everybody as long as he likes himself, and that he (Stewie) likes him no matter what.
Less ambiguous is the next episode, "Dog Gone": Brian learns that his writing style is only enjoyable to the mentally retarded, and starts a crusade to get dogs recognized as having the same rights as humans after he accidentally killed another dog and nobody cared, which starts out looking like his usual political Gary Stu behavior, but in a total reverse of events, Brian fails to make everybody realize his beliefs.
In that episode, and a few others, Lois has taken to saying things like "Oh God, what now?" when she senses Brian is on another crusade, mirroring the audience's reaction quite well.
In a case of retroactiveTake That, Scrappy!, frustrated Family Guy fans may find it cathartic to watch Stewie mercilessly beat Brian over a loan he kept putting off paying.
Before Brian's "death", despite being an Alas, Poor Scrappy moment, a squirrel comes up and kicks him saying that he hated that guy.
Fans who hate Lois for being a total bitch can now cheer at sights like getting a harsh verbal beatdown by her daughter and getting beat up by a mob of children in "You Can't Do That On Television, Peter". And retroactively, Joe punching her in "Breaking Out Is Hard To Do". Plus, in the episode "And I'm Joyce Kinney," Joyce seeks revenge on Lois for a Carrie-style prank pulled on her by airing Lois' dirty laundry on national TV about her doing porn.
The Asian Trix gang where the rabbit goes gung ho on the kids that wouldn't give him Trix. You don't even care that the characters are offensive.
Connie gets this four times. The first time was in "Barely Legal" when Brian gave her an epic "The Reason You Suck" Speech and made her run away in tears at a dance, the second time was in the episode "Peter's Daughter" when Peter bashes her head on a broken fire hydrant case, the third was in "McStroke" when Stewie tricked her into making out with him while he was naked and got her arrested, and the fourth was in the episode "Dial Meg For Murder" when the hardened Meg hits hers and the others kids' heads with soda cans, breaking their skulls.
One sketch of had the Scooby Doobies team planning retribution for the Really Rottens attack on Laff-A-Munich. The Blue Falcon wanted to partner with a "more subtle talking dog" and had the choice between Dynomutt and Scrappy-Doo (although Scrappy hadn't been created until after Laff-A-Lympics) . Guess who he immediately kicks out (literally). The very same sketch also has terrorists blow Booboo Bear's head off with a shotgun, and blows up Scooby-Dum for literally no reason. It's almost a masterpiece made for killing off Hanna-Barbera Scrappies.
Scrappy-Doo in the first live-action Scooby-Doo movie. See Films section.
In Cartoon Network's Big Game between Bugs Bunny and Daffy Duck, two jokes were made at Scrappy's expense: It it said by the pregame show hosts that Scrappy barely lasted in the playoffs, and during the game itself, Pat Summerall listed adding Scrappy to Scooby-Doo as one of the worst business decisions ever made.
In the "The Best Place for Cartoons" promo, Scrappy was ranting on how the Cartoon Cartoons characters are more popular than him, despite his being there longer than them. (Ironically, YouTube posts of this clip have comments from people saying they agree with what Scrappy is saying.)
And while Scrappy is talking, Shaggy comes by, sees Scrappy, and slowly backs away before he's noticed by Scrappy.
There was also a game on Cartoon Network's site called "Scrappy Stinks" at one point where the point was to throw tomatoes at Scrappy. The very first game on the site, no less.
They also come across a statue of Flim Flam, which prompts Daphne to reveal that his juvenile Con Artist antics have gotten him a 25 to life sentence. Ouch.
One Cartoon Network 20th Birthday promo closes with everybody taking a picture. Before it's taken, Jake pushes Scrappy-Doo out of the frames.
In The Simpsons, In "Bart Star" Lisa signs up for the school's football team to be a very annoying Granola Girl only to realize they have already done the "progressive" things she was going to complain about in the first place. She leaves in tears.
In the first segment of "Treehouse of Horror XXIII", an atomic supercollider is built because Lisa protested against building a baseball stadium. When the supercollider seemingly doesn't work, she is chewed out and ousted by everyone in town and is left crying on the sidewalk.
Also done in-universe with Poochy. He was so utterly utterly hated he was lazily permanently killed off, instead of you know, trying to correct their mistakes and make him a better character (He only appeared twice counting his death)
The Superjail! episode "The Trouble with Triples" was basically this for all the fans that hated the Twins from their first appearance. The episode has the characters essentially go through a huge Humiliation Conga due to the consequences of lying to impress their elder brothers: Being brutally beat up, fed to a giant alien worm that defecates them out, threatened and mocked by their brothers, and a last-minute plot twist culminating in them "winning" their battle... but impressing their father (due to him being stabbed by the Warden), who then forcibly takes them home to be overlords and subjects them to Mind Rape. The episode's kind of a contentious one in that regard, as while there were many fans relieved that the events were seemingly undone by the next one, the fans that hated the characters and derived enjoyment from the episode then felt very cheated and angry that they weren't permanently written out.
The inmates being angry and sick of the Twins' variety show in "Planet Radio" for interrupting their favorite "Jailpup" show is thought to reflect (either intentionally or unintentionally) the opinions of those who consider the characters to be filler that take away from other more potentially interesting characters and ideas.
The Mistress being berated to tears and pushed around in "Stingstress" was this for fans who hated her and preferred Lord Stingray as the Warden's archenemy.
Rodimus Prime in Transformers Animated, in his first appearance he ends up getting afflicted with cosmic rust. This has satisfied some fans who don't like Rody.
Miko of Transformers Prime, who is derided by the fanbase for being The Load, and often Too Dumb to Live. She was actually called out on such behavior by Jack in the fourth episode of the series. ("Miko, Raf was almost killed! This isn't a game; when are you going to get that through your thick skull!?") The problem is, she suffers from severe Aesop Amnesia (especially during Season 1), so she keeps getting herself (and sometimes Jack and Raf) into similar messes. Episodes like "Shadowzone" or "Metal Attraction" have seen her get reprimanded, though, which pleases the fanbase (at least until the next time she pulls a similar stunt).
Miko: Look, if you're going to blame anybody, blame me. Jack: I'm sorry, could you repeat that... a couple dozen times?
The Venture Bros. has the Murderous Moppets, two creepy and unpleasant dwarf henchmen that The Monarch inherited through marriage, to his (and the fans') displeasure. When Mrs. The Monarch orders the Moppets to distract him, they try to get in his face, only for the Monarch to coldly and plainly tell them that he doesn't like them and that if they ever try to give him an order he will kill them and feed them to the neighborhood dogs.
In the final episode of Season Four, Dr. Girlfriend finally tells them off and admits that they're starting to creep even her out. The Monarch's reaction is similar to that of the fanbase's.
The Season Five finale implies that Gary and a group of other Monarch henchmen killed Tim-Tom.