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- Viz, based in Newcastle, used to do many vulgar parodies of characters from the Beano and Dandy, owned by Scottish DC Thomson & Co. When DC Thomson tried to sue Viz for breach of copyright, Viz published a strip about "DC Thomson the Humourless Scottish Twat." DC retaliated by resurrecting an old strip from the Dandy called "The Jocks and the Geordies," about two gangs of warring schoolboys on either side of the England-Scotland border. The story had both sets of boys attempting to win a competition to design a comic, and the Jocks (Scottish boys) win, to the humiliation of the Geordies (from Newcastle) who tried to cheat by copying them and whose own ideas were all terrible. Viz responded in its next issue with "Korky the Twat," a parody of the iconic Dandy flagship character Korky the Cat.
- Scootertrix the Abridged, episode 9, features an argument over who the worst MLP Abridged Series director is. When Ultra Fast Pony creator Wacarb comes up in the argument, Celestia responds, "Who the hell is Wacarb?" UFP shot back in "On Your Mark", where the topic of performing tricks on a scooter comes up: "But there are no good scooter tricks!" "Yeah, Scootertrix sucks!" (It's all for laughs, because both of them are fans of the other's work in Real Life.)
Live Action TV
- Angel and Buffy the Vampire Slayer would swap jabs while they were both on air.
- Disney Channel and Nickelodeon had a minor feud going during The Noughties, mainly playing out through stories and devices in iCarly and Sonny with a Chance. iCarly has an episode where it takes shots at the Disney Channel (a.k.a. "Dingo" Channel), for In-Universe stealing the ideas of iCarly.com. They also claim that the original ideas of the channel are bland and unentertaining, and they make all their adult characters stupid. Sonny With a Chance got to have its own go with So Random! going to hell with new producers in a storyline that is mocking Nick's All That. iCarly then counters again with an entire episode dedicated to completely unsubtly criticise a certain network's new interpretation of kids' TV and their programming overhaul that ditched all of the 'good' children's TV shows in favor of lesser and more demeaning ones.
- Glee (as a Long Runner that's easy to mock):
- One of Neil Patrick Harris' Tony performances referred to Broadway shows as "a two-hour, live-action, barely affordable, un-lip-synched version of Glee", causing the TV show to have more songs performed live on set rather than pre-recorded and edited.
- Our Gay Wedding: The Musical claimed that it's entire premise was "gayer than Glee" — the next season then contained a double gay wedding, just to make sure it kept the title.
- After Pitch Perfect trashed the show, characters began saying things like "the a cappella thing is boring, done".
- After Community characters told the glee club on their own show (an expy for the rival shows) to "write some original songs", Glee did just that. However, Glee did not respond to Community's mocking that it "got a lot of awards" for just doing "sing sing singaling", possibly because actually winning all those awards was giving the return Take That for them.
- The show also started its own little war, when in a season 4 episode one character claims that a couple she doesn't like makes her feel "dryer than the cast of Hot in Cleveland", HIC later responded with one of their characters who was played by a former star of Glee (Chris Colfer) tell his mother how he was "in the glee club for six long years" as if despairing.
- On Virtually Famous, primarily about modern internet use, Chris and Seann would mock Kevin McHale for being on Glee, so the next season of the show had the first episode ditch the computing extracurricular in favor of glee club.
- With Channing Tatum's fictional appearances: in season 2, Mike (whose actor plays perpetually-sidelined Cable in the Step Up films) asked Santa for "Channing Tatum to stop being in stuff". In 21 Jump Street, Tatum's character curses Glee for allowing the weird kids to be cool.
- The first episode of the final season reveals that Rachel's TV show was a flop, and that it was called... That's So Rachel. The show it was named for, never actually a failure, then was granted a remake shortly after Glee ended.
- The long-lasting, good-spirited, feud between Morecambe and Wise and Des O'Connor, the first joke and following jibes (some featuring O'Connor) appeared on The Morecambe & Wise Show.
- UnREAL features a show that is an expy of The Bachelor — the host of The Bachelor said that one difference between the shows is that people watched his. UnREAL responded by featuring an African-American bachelor, something that the other show has never done.
- Among Russian rock music fans, the rivalry between Yuri Shevchuk (from band DDT) and Konstantin Kinchev (of Alisa fame) is the most memorable example of this.
- The Grand Theft Auto series had two games in a row (3 and Vice City) where the player character has to kill someone named Tanner, as in the protagonist of the Driver series. In response, Reflections put a group of men in Driv3r named Timmy Vermicelli (a takeoff on Vice City's Tommy Vercetti) who wears a Hawaiian shirt and arm floaters (due to Tommy's inability to swim) and shoots at the player. Killing all Timmy's unlocks a bonus area. Rockstar fired back in Grand Theft Auto: San Andreas by including a scene where a character points out actual flaws in Driv3r.
- The "Zombie Genocider" achievement in Dead Rising requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. Left 4 Dead 2 includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, Dead Rising 2 added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in [PROTOTYPE] note , a note in the credits for Bioshock 2 that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in Rock Band 3 for "killing" 53,596 hammer-ons and pull-offs.
- At the end of Donkey Kong Country 2: Diddy's Kong Quest, Sonic's shoes and Earthworm Jim's gun are seen next to a trash can that says, NO HOPERS when Cranky ranks Diddy alongside Mario, Yoshi, and Link, depending on how many DK Coins they found throughout the game. This was done in response to two separate take thats; a promotional video for the Sonic & Knuckles game had the line, "Can an old gorilla beat this new team? No way!", and the Sega CD version of Earthworm Jim had the unlockable "Worm Kong" mask, which resembled Donkey Kong with an arrow through his head, in response to the original Donkey Kong Country game outselling the original Earthworm Jim game in retail sales.
- The Incredibles famously had Edna announce "NO CAPES!", which could be seen as an attack on DC Comics, the creator of superheroes wearing capes. In several DC works since then, they have found ways to justify wearing capes, like in Supergirl when Winn initially dismisses capes as tacky, but then goes back on his reservations because, actually, they provide better aerodynamics to help Supergirl fly faster and more agilely.
- The Simpsons:
- The episode "Black Widower" begins with the Simpson family watching a parody of Dinosaurs, and Bart comments, "It's like they saw our lives and put it right up on screen!", a reference to the criticism Dinosaurs recieved at the time for being accused of being a rip-off of The Simpsons. Dinosaurs would later fire back in the episode, "Dirty Dancin'", wherein Earl complains about the TV line-up consisting of nothing but shows involving idiot fathers, following the success of "Totally Ineffectual Dad", and that the other shows are just cheap rip-offs. Baby then says, "Don't have a cow, man!", Bart's Catch Phrase at the time.
- The Simpsons did a joke where Peter from Family Guy appeared on a Wanted poster for plagiarism. Family Guy responded in its typical way, with a gag that started with Quagmire raping Marge and ended with him murdering the entire Simpons family.