History Main / TakeThatTitForTat

** One of Creator/NeilPatrickHarris' Tony performances referred to UsefulNotes/{{Broadway}} shows as "a two-hour, live-action, barely affordable, un-lip-synched version of ''Glee''", causing the TV show to have more songs performed live on set rather than pre-recorded and edited.

* At the end of ''VideoGame/DonkeyKongCountry2DiddysKongQuest'', [[Franchise/SonicTheHedgehog Sonic's shoes]] and [[VideoGame/EarthwormJim Earthworm Jim's gun]] are seen next to a trash can that says, '''NO HOPERS''' when Cranky ranks Diddy alongside [[Franchise/SuperMarioBros Mario, Yoshi]], and [[Franchise/TheLegendOfZelda Link]], depending on how many DK Coins they found throughout the game. This was done in response to two separate take thats; a promotional video for the ''[[VideoGame/Sonic3AndKnuckles Sonic & Knuckles]]'' game had the line, "Can an old gorilla beat this new team? [[BlatantLies No way!]]", and the [[UsefulNotes/SegaGenesis Sega CD]] version of ''Earthworm Jim'' had the unlockable "Worm Kong" mask, which resembled Donkey Kong with an arrow through his head, in response to the original ''VideoGame/DonkeyKongCountry'' game outselling the original ''Earthworm Jim'' game in retail sales.

* '''Miracle Whip''' had their "We Will Not Tone It Down" and "Don't Be So Mayo" ad campaigns. Marketing Miracle Whip as a wonderful condiment for {{Hipster}}s, playing garage rock music in the background, and attempting to play up the brand as a cool and revolutionary new flavor. Creator/StephenColbert ridiculed the campaign on [[Series/TheColbertReport his show]], pointing out that preferring another spread over mayonnaise isn't rebellious or cool, [[https://www.cc.com/video/8xmsj4/the-colbert-report-the-mayo-lution-will-not-be-televised and made an equally absurd pro-mayo commercial to prove his point]]. Afterwards, Kraft decided to ''double down'', buying ad time on Colbert's show to rerun their ads and creating [[https://www.youtube.com/watch?v=jr9s8WO2t4M this response]] to Colbert's attack, calling him "so mayo".

* Creator/MarvelComics and Creator/DCComics superheroes have beaten up thinly-veiled versions of each other's characters too many times to count.

[[SelfDemonstratingArticle Oh, and]] [[Laconic/TakeThatTitForTat the laconic version]]'s terrible.

For whatever {{meta}} reason the producers and writers desire, sometimes a work will mock another piece of work. This is usually for comedic value and is a light-hearted (if pointed) gag.

See also TakeThat

** The episode "[[Recap/TheSimpsonsS3E21BlackWidower Black Widower]]" begins with the Simpson family watching a parody of ''Series/{{Dinosaurs}}'', and Bart comments, "It's like they saw our lives and put it right up on screen!", a reference to the criticism ''Dinosaurs'' received at the time for [[TheyCopiedItSoItSucks allegedly ripping off]] ''The Simpsons''. ''Dinosaurs'' would later fire back in the episode "Dirty Dancin'", wherein Earl complains about the TV line-up consisting of nothing but shows involving [[BumblingDad idiot fathers]], [[FollowTheLeader following the success]] of "[[ShowWithinAShow Totally Ineffectual Dad]]", and that the other shows are just cheap rip-offs. Baby then says, "Don't have a cow, man!", Bart's CatchPhrase at the time.

* A rumoured, never confirmed case was the titles of the albums by Music/VanHalen and Music/DavidLeeRoth when Sammy Hagar replaced the latter. Roth released ''Crazy from the Heat'', VH had ''5150'', the police code for a crazy person. Roth released ''Eat 'Em and Smile'', VH had ''OU812'' ("Oh, you ate one too?"). Finally, VH released ''[[FunWithAcronyms For Unlawful Carnal Knowledge]]'' and Roth had ''Your Filthy Little Mouth''.

* The ''VideoGame/GrandTheftAuto'' series had two games in a row (''[[VideoGame/GrandTheftAutoIII 3]]'' and ''[[VideoGame/GrandTheftAutoViceCity Vice City]]'') where the player character has to kill someone named Tanner, as in the protagonist of the ''VideoGame/{{Driver}}'' series. In response, Reflections put a group of men in ''[=Driv3r=]'' named Timmy Vermicelli (a takeoff on ''Vice City's'' Tommy Vercetti) who wears a Hawaiian shirt and arm floaters (due to Tommy's [[SuperDrowningSkills inability to swim]]) and shoots at the player. Killing all Timmy's unlocks a bonus area. Rockstar fired back in ''VideoGame/GrandTheftAutoSanAndreas'' by including a scene where a character is shown playing a video game and shouting "This sucks, I mean, how could [[BlandNameProduct Refractions]] mess up so bad? Tanner, you suck ass!".

* ''VideoGame/DevilMayCry'' managed to do this to ''itself''. Tameem Antoniades, director of Creator/NinjaTheory's ''VideoGame/DMCDevilMayCry'', had a clear disdain for the original continuity that manifested in ''[=DmC=]'' Dante ending up with a "wig" resembling the original Dante's hairstyle falling on his head in the middle of a fight, only to declare "Not in a million years" and rip it off. The eventual ''VideoGame/DevilMayCry5'' - developed in-house by Capcom - had light-hearted jabs that [[MythologyGag reference]] ''[=DmC=]'':

** The classic Dante outright saying "Not in a million years" when [[spoiler:Vergil summons a Doppelganger during their fight in an attempt to gain an advantage in numbers]].

* In addition to all of the other anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'', the film's main villain Lord Farquaad was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation co-founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''WesternAnimation/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.

* Creator/DisneyChannel and Creator/{{Nickelodeon}} had a minor feud going during TheNoughties, mainly playing out through stories and devices in ''Series/ICarly'' and ''Series/SonnyWithAChance''[[note]] More specifically, iCarly creator Dan Schneider believed ''Sonny With A Chance'' was plagiarized from his original pitch for ''iCarly'', which was supposedly very similar [[/note]]. ''iCarly'' has an episode where it takes shots at the Disney Channel (a.k.a. [[BlandNameProduct "Dingo" Channel]]), for InUniverse stealing the ideas of iCarly.com. They also claim that the original ideas of the channel are bland and unentertaining, and they make all their adult characters stupid. ''Sonny With a Chance'' got to have its own go with ''Series/SoRandom'' going to hell with new producers in a storyline that is mocking Nick's ''Series/AllThat''. ''iCarly'' then counters again with an entire episode dedicated to completely unsubtly criticise a certain network's new interpretation of kids' TV and their programming overhaul that ditched all of the 'good' children's TV shows in favor of lesser and more demeaning ones.